A
PUB LICATI ON
FROM
NI LORN
WO R LDWI DE
N o.
2/ 2018
COVER PHOTO Photo Olof Händén
Nilorn Worldwide is an international company, established in 1977, focused on adding value to brands by using
Styling Natalie Olenheim
branding and design in the form of labels, packaging and accessories. Customers principally represent the fashion
Hair/ Make up Åsa Elmgren
and ready-to-wear industry. Nilorn Worldwide offers complete, creative and tailored concepts in branding,
Models Madeleine Kanyama / Xueru Lu
design, product development and logistic solutions. Satisfied customers are our principal asset, and it is therefore important to establish, maintain and enhance customer relations through first-class service. Nilorn Worldwide
PAPER
is one of the leading European players, with turnover of ca 60 M EUR0. The group operates through its own
Cover Tom & Otto silk 300g
companies in Sweden, Denmark, the United Kingdom, Germany, Belgium, Portugal, Hong Kong, India, China,
Body Tom & Otto silk 150g
Bangladesh, Turkey, Pakistan and Italy. In addition, there are partner companies in Switzerland, Tunisia and USA.
Uncoated Edixion offset 150g
N VA
ENMÄRK
Trycksak 3041 0234
E T
S
Print Stema Specialtryck AB, Borås, Sweden
www.nilorn.com
“ T H E B E S T J E A N S I N T HE WO RL D, THE ONLY ONE W ITH YOUR INITIALS ”
FOR THE MOST ‘DÉLICIE UX’ UPPER BODY. — AND MUCH MORE —
UX LE S
AB EF U
ME UM R
2018 OF • L
TO LOVE - TO HATE - TO MOVE - TO DANCE - TO PLAY TENNIS - TO JUGGLE THE BALLS - TO LAY DOWN IN THE SUN - AND THE RAIN - TO SWIM - TO DRIN K TO GET DRUNK - TO EAT BOULES DE BERLIN TO BE OR NOT TO BE - TO LICK AND LICK AGAIN WHATEVER, WHENEVER , WHEREVE R.
PRECIOUS Fine fur has forever been valued and cherished. Today, our passion for this unique material extends to every aspect of its creation and care. Saga Furs represents the most ethical and innovative practices in the world – from farm to catwalk. Our brand is deeply rooted in Nordic heritage, culture and values. We embrace closeness to nature, a sense of care for human beings, animals and the environment.
sagafurs.com
table of
CONTENTS
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62 11 14
WELCOME Dear Reader BLUESIGN® Environmental impact
18
WeNorwegians Premium wool for lifetime
23
NILORN WORLDWIDE Germany
44
84
52
56
66
PANTONE Coated / Uncoated
68
18:2 DESIGN COLLECTIONS Product development and fashion shoot
92
BEYOND THE LIMITS The world´s toughest row
100
PANTONE Coated / Uncoated
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SUNWILL Proud traditions and strong values
104
RECAP Products in more sustainable materials
39
PLACES YOU MUST VISIT Around the world
106
COTTON MADE IN AFRICA Outside the comfort zone
62
MAKE A DIFFERENCE Think in cycles and avoid waste
114
ANTWRP I want to ride my bike
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HEADQUARTERS NILÖRNGRUPPEN AB Wieslanders väg 3 Box 499 501 13 Borås SWEDEN Tel. +46 33 700 88 88 Fax +46 33 700 88 19 info@nilorn.com www.nilorn.com
SUBSIDIARIES & PARTNERS NILÖRN AB Wieslanders väg 3 Box 499 501 13 Borås SWEDEN Tel: +46 33 700 88 00 Fax:+46 33 700 88 48 info@nilorn.com BALLY LABELS AG Schachenstrasse 24 CH-5012 Schönenwerd SWITZERLAND Tel: +41 62 855 27 50 Fax: +41 62 855 27 59 info@bally.nilorn.com NILORN BANGLADESH LTD. Plot 1361, 5th and 6th fl. Avenue 10 Mirpur DOHS Dhaka -1216 BANGLADESH Tel: +88 02 8835912 Fax: +88 02 8835913 info@bd.nilorn.com NILORN BELGIUM NV Brusselsesteenweg 525 9090 Melle BELGIUM Tel: +32 9 210 40 90 info@be.nilorn.com NILORN DENMARK A/S Kongensgade 31B 5000 Odense C DENMARK Tel: +45 70 23 16 23 info@dk.nilorn.com NILORN EAST ASIA LTD Unit 1701, 17/F, Westley Square 48 Hoi Yuen Road, Kwun Tong Kowloon HONG KONG Tel: +852 2 371 2218 Fax: +852 2 371 2629 info@hk.nilorn.com
NILORN GERMANY GMBH Itterpark 7 40724 Hilden GERMANY Tel:. +49 2103 908 16 - 0 Fax: +49 2103 908 16 - 99 info@de.nilorn.com NILORN INDIA PVT. LTD Plot no. 9c, Sector – 3 Parwanoo – 173220 (HP) INDIA Tel. +91 1792 235232 Fax +91 1792 233176 info@in.nilorn.com NILORN ITALY Via del Bramante 34 41012 Carpi (MO) ITALY Tel: +39 3381611351 info@it.nilorn.com NILORN PAKISTAN (PVT) LTD 2nd Floor, Yasir Chambers Gulshan –E-Iqbal, Block 13A Main University Road P.O. Box 75300 Karachi PAKISTAN Tel: +92 21 349 92151 Fax:+92 21 349 92153 info@pk.nilorn.com NILORN PORTUGAL – INDÚSTRIA DE ETIQUETAS, LDA Rua Central de Barrosas, 304 4585 - 902 Recarei – Paredes PORTUGAL Tel: +351 22 411 95 80 Fax: +351 22 411 95 99 info@pt.nilorn.com NILORN SHANGHAI LIMITED Rm 701, 288, Chengjiaqiao Road. Minhang District, Shanghai, CHINA Poastal Code 201103 Tel: +86-21 345 512 90 info@sh.nilorn.com
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NILORN TURKEY Baģlar Manhallesi 49 Sokak No: 50 K:3 Baģcilar/Istanbul TURKEY Tel: +90 212 657 76 76 (pbx). Fax: +90 212 657 75 10 info@tr.nilorn.com NILORN UK LTD 1A Acre Park Dalton Lane Keighley West Yorkshire BD21 4JH UNITED KINGDOM Tel: +44 1535 673 500 info@uk.nilorn.com NILORN USA LLC 3499 Meier Street Los Angeles, CA 90066 UNITED STATES Tel: +1 888-315 1875 info@us.nilorn.com
Dear Reader I am delighted to present and publish the 2nd edition of our Branding & Design magazine for 2018 We present the latest news and ideas from the world of branding through a variety of articles in order to inspire and inform on what is happening within our business. One of the most important areas for us at Nilorn is Sustainability and our aim is to guide our clients in order to find the best alternatives on the market. Our goal is to try to create a much better world - even if we contribute just a small part - we can make a large difference in what we do. In doing so, we can be part of the shifts required to reach better solutions and products in the fashion and textile market. In this edition we have focused more on sustainability both directly in products and design projects and also in interesting co-operations with organisations such as ‘Cotton Made in Africa’ which you can read more about. We have taken the opportunity to present our German operation in more detail and this year they celebrate their 20 year anniversary with good growth and success. There are a number of interesting interviews both with co-members in Nilorn and also with clients and partners such as the successful Danish company F.Engel. We also share news from our travels during the last 6 months where we have explored some cool places from Copenhagen to Antwerp and New York. There is, of course, the presentation of our new collections and concepts that we hope we can inspire you with – including new graphical ideas and materials that really stand out. Once again, thanks for reading our magazine and please feel free to give us feedback. I wish you an interesting and inspiring time. All the best,
Claes af Wetterstedt CE O
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www.terrebleue.com
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bluesign® THE BLUESIGN® SYSTEM H AS I M P R OV E D O U R OV E R A L L ENVIRONMENTAL IMPACT AND PROCEDURE IN THE SELECTION OF MATERIALS AND PROCESSES.
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In 2017 Nilorn East Asia, based in Hong Kong, started the screening process and received the bluesign® certificate for textile accessories and the article range printed care labels. The bluesign® system puts the whole production chain in focus. It has focus both on the product itself in terms of sound materials but also the chain of production from raw materials to finished products.
»THE BLUESIGN® SYSTEM HAS INCREASED OUR KNOWLEDGE OF OUR ENVIRONMENTAL IMPACT BRINGING TO LIGHT FACTORS WE HAD NOT CONSIDERED BUT ARE NOW PART OF OUR EVERY DAY« Erica Wong in Nilorn East Asia
The certification covers: resource, productivity, consumer safety, water emissions, air emissions, occupational health , safety. At Nilorn we find the increasing focus on bluesign® to be a very positive trend and we welcome more of our clients to join this initiative and choose bluesign® approved products. The certification of bluesign® has improved our overall environmental impact and procedure in the selection of materials and processes. The additional steps required by bluesign® are now part of our daily work in selection, handling and wastage. bluesign® is important to Nilorn to be able to offer our clients flexible and environmentally conscious choices.
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We continually work with bluesign® to increase our portfolio of bluesign® approved product. The assessment of a factory entails the following steps: ●● An evaluation of the production site,
focusing on the use of chemicals, the working conditions, environmental impact and water and energy consumption.
●● Based on the detailed assessment, a report on the findings and an action plan with necessary measures are drawn up.
●● Once all necessary measures have been implemented, the products can be approved according to the bluesign® system. These measures could include: eliminating the use of hazardous chemicals, changes in operation, installation of air and water cleaning systems, improvement of personnel safety and an overall improvement in house-keeping.
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People Consumer Safety Occupational health and safety
Resources Energy, water, chemicals, raw materials Benchmark
Environment Water emissions Air emissions Waste Soil
bluesign® system Risk minimization Reduction of impacts Protection of people and the environment Resource productivity
The bluesign® system focuses on resources, people and the environment. With its holistic approach based on Input Stream Management, the bluesign® system reduces the impact on people and the environment, ensures responsible use of resources and guarantees the highest level of consumer safety. The most stringent criteria and monitoring of on-site implementation encourage companies along the entire textile value chain to improve their sustainability performance. Read more at www.bluesign.com
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www.deakudibal.com deakudibalofficial kudibal kudibal +45 33135599 Dea Kudibal Store, Gammel Mønt 39, 1117 Copenhagen
WeNorwegians PREMIUM WOOL FOR A LIFETIME High quality merino wool, used in wearable and timeless designs, inspired by the classic Norwegian knits. Meet sustainable apparel company WeNorwegians.
WORDS: EVELYNN VERCAEMST
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It all started in Voss, located 100 kilometres to the right of Bergen, Norway. Fashion designer Tove Grane previously worked in the fashion and sportswear industry. With this experience and her love for wool, sustainability and Norwegian knits, she started planning out WeNorwegians and launched the label back in October 2014. The company focuses on the design, distribution and marketing of premium wool products. They currently offer mens’ and womenswear, such as sweaters, t-shirts, pants, dresses and scarves. For future seasons, WeNorwegians is looking at launching accessories, outerwear and homeware products.
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Grane designs functional and contemporary clothing, that can be worn all year round. This idea stems from the Norwegian tradition that newborns are wrapped in soft wool blankets and continue to wear wool fabrics as they grow up. WeNorwegians strives to use these natural benefits and incorporate them into their designs that can be dressed up or worn casually. They also use soft merino wool yarns instead of the coarse Norwegian wool. The fine microns avoid any itching or scratching. Because of this idea of contemporary clothing and items with a long life span, WeNorwegians reacts against disposable fashion. They strive to use high quality fabrics, yarns and craftsmanship, for those who want to invest in timeless and qualitative apparel. Hence WeNorwegians focuses more on style driven design, rather than fashion driven garments.
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The quality does not get overshadowed by too many design elements such as details and colours, but the overall look is subtle and sophisticated. WeNorwegians produces exclusively in Europe, which means shorter transport times, greater flexibility and a closer relationship with vendors. The company invests a lot of effort into their environment and work standards. All suppliers must be certified following the EU standards (OekoTex), the EU labour regulations and the EU environmental regulations (REACH). This is one of the reasons why WeNorwegians decided to work with Nilorn for their trims and labels. WeNorwegians’ conscious mindset is also “Clothes cost money for reflected in their motto: many reasons. “Clothes cost money for many reasons. One of them is One of them is that real that real people make them”. people make them” WeNorwegians strive to be as open as possible about what they do and how they produce. They feel strongly about being conscious in the development of sustainable products.
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BRAVE NEW WORLD
I N T E R N AT I O N A L FA B R I C T R A D E FA I R
4 - 6 S E P T E M B E R 2018 FA B R I C S | A D D I T I O N A L S | B L U E Z O N E | K E Y H O U S E | D E S I G N S T U D I O S M U N I C H FA B R I C S TA R T. C O M | # M U N I C H FA B R I C S TA R T
NILORN WORLDWIDE
Germany
N I L O R N W O R L DW I D E all lights on
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NILORN WORLDWIDE
HAPPY BIRTHDAY, NILORN GERMANY WORDS: CHRISTINA WALTER
Creating added value through excellent design and worldwide distribution. Since 1998, Nilorn Germany has developed from a mere production facility into a fully-fledged service company. Happy 20th birthday from Branding & design!
‘Textile city’ Wuppertal, also known as the ‘Manchester of Germany’, has a long running history in the production of fabrics. Up until the 90s numerous weaving mills and dyeing facilities set up in this region, such as Arko:etiketten in Schwelm - a manufacturer that supplied the German market with its on-site production. In 1998, Arko was taken over by the Nilorn Group and it gradually developed into a distribution office. In order to be in closer proximity to the fashion city of Düsseldorf, the move from Schwelm to Hilden followed in 2012. The facility in Hilden is also the European central warehouse and distribution site for the Nilorn branches in Germany, Sweden, Belgium and (in part) for Switzerland.
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NILORN WORLDWIDE
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NILORN WORLDWIDE
“CLOSE CONTACT TO OUR CUSTOMERS IS VERY IMPORTANT TO US.”
Today, a total of 32 people work at Nilorn Germany, with a sales team of 13 in daily contact with their customers. The customer service team offers an all-round service - in cooperation with the purchasing department – offering consultations, drawing up quotes, development and order processing. Three key account managers are on hand for onsite customer support. “Close contact to our customers and intensive project support are very important to us, which is why we have continuously grown our sales team in the last four years,” says Simon Leppich, Managing Director at Nilorn Germany, who is also regularly on the road as a sales rep. “WE WANT TO MAKE A DIFFERENCE BY OFFERING ENVIRONMENTALLY FRIENDLY OPTIONS AS A MATTER OF COURSE.”
With creative expertise in branding and design, Nilorn offers definitive added value. An in-house design team works on client concepts and Nilorn collections, incorporating important aspects such as quality, sustainability and style. The brand is increasingly using environmentally friendly materials and finishes. “The sourcing of
sustainable fabrics is a high priority at Nilorn Germany,” agrees Frank Schäfer, Key Account Manager and a member of the team since day one. “We want to make a difference and inspire our customers by offering environmentally friendly options as a matter of course.” TEAM SPIRIT, INITIATIVE AND ENTHUSIASM FOR THE PRODUCT!
Design, product development, production and the worldwide distribution of labels, hangtags, packaging and accessories – these days, Nilorn Germany offers a comprehensive service package. The German team is very diverse: long-standing employees of many years work here alongside newcomers and career-changers. At the end of the day, it’s the people working here, with their team spirit, initiative and enthusiasm for the product, who make the German branch what it is today: a successful member of the Nilorn family. Happy birthday, Nilorn Germany!
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NILORN WORLDWIDE
JOHNNY CASH, BEEF BRISKET AND SNEAKERS WORN WITH A WEDDING DRESS IT’S ALWAYS EXCITING TO FIND OUT A BIT ABOUT THE PEOPLE BEHIND A COMPANY. BRANDING & DESIGN ASKED NILORN’S EMPLOYEES TO GIVE A LITTLE INSIGHT INTO WHAT MAKES THEM TICK.
WHAT DO YOU DO IN YOUR FREE TIME? I like to spend my free time with my children and family. Anything that takes place outside or in nature is the best way for me to compensate for the days spent sitting in the office or my car! I like to keep fit by mountain biking, running and playing football. Simon, Managing Director
WHAT KIND OF MUSIC MAKES YOU TURN THE RADIO UP LOUD? I meanwhile have a lot of favourite songs, mainly ska, punk and rock’n’roll – but not many of them are ever played on the radio, unfortunately. I do like to hear classics by the likes of Elvis, Johnny Cash or the Beach Boys on radio station WDR 4 though. Eva, Art Director
DO YOU ENJOY COOKING? IF SO, WHAT WAS THE LAST THING YOU MADE FOR YOUR FAMILY? Yes, even though cooking might be the wrong word for it. What I really love doing is preparing various dishes in my smoker. As it’s so easy, it leaves me time to spend with my family and friends, before all sitting down together to eat the most amazing meat. My last “dish” was beef brisket. Normally not so impressive, but mouth-wateringly good in the smoker! And my homemade barbecue sauce is the perfect accompaniment! Michael, Customer Service
WHO WOULD YOU LIKE TO MEET IN PERSON? Elon Musk – because I’m so impressed at how he manages to turn his wildest ideas into a reality. He is one of many who want to change the world, but one of few who actually acts on it. I believe that he has already influenced our world in the long term. Matthias, Warehouse & Logistics Manager
WHO IS YOUR ROLE MODEL? IS THERE ANYONE WHO INSPIRES YOU? My mother – she is always there for me and has made me the person I am today. She’s a role model for me in all aspects of life. What I appreciate most is her loving nature, her imagination and her creativity. She ensured that my brother and I had a wonderful childhood. Christine, Customer Service
WHICH MARVEL SUPERHERO’S SUPERPOWERS WOULD YOU LIKE TO HAVE? I’d like to have the martial arts skills of Black Widow, the archery skills of Hawk Eye and I’d combine those with the psychotic character of Harley Quinn. Lorena, Customer Service
YOU’VE BEEN ON BOARD SINCE 1995 – WHAT DO YOU VALUE ABOUT NILORN THE MOST? It’s the overall package: the team, our partners and customers, but also the company’s products, visions and values that I can fully identify with. Even after such a long time, I am still really happy to be a part of Nilorn. Frank, Key Account Manager
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NILORN WORLDWIDE
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NILORN WORLDWIDE
“WE WANT TO MAKE A DIFFERENCE BY OFFERING ENVIRONMENTALLY FRIENDLY OPTIONS AS A MATTER OF COURSE.”
WHAT ARE THE TOP THREE MUST-HAVES IN YOUR WARDROBE? That’s a good question for me because I love fashion. My top three pieces: black leather trousers, a blazer, sneakers. Depending on your mood, these three pieces can be styled to look chic or casual. I love style clashes: such as cool sneakers paired with an elegant dress. At her wedding party, my best friend wore sneakers with her wedding dress, a great look for the dancefloor! Nadine, Key Account Manager
NILORN GERMANY IS TURNING 20 – WHAT ARE YOUR WISHES FOR THE FUTURE? After being married with Nilorn for 20 years, we celebrate our porcelain wedding anniversary. My time at Nilorn Germany has been a very positive experience – we’ve come a long way together, the company has grown and evolved so much. I wish Nilorn Germany continued success and all the best for another 20 successful years. Regine, Customer Service, on board since 1990 and therefore the longest-standing team member
WHAT’S YOUR FAVOURITE TRAVEL DESTINATION? I love the island of Fehmarn. I have my fondest ever memories of holidays with my parents on this 185 km² island in the middle of the Baltic Sea. Although I’ve been to lots of islands, this one remains my favourite. I’m sure everyone can relate: the things you weren’t that bothered about as a child actually turn out to be the best times in your life in retrospect. I’m going back there soon, to experience that carefree feeling of my childhood again. Julia, Customer Service
WHAT’S YOUR FAVOURITE COLOUR? Green, green, green! I love green in all shades from light to dark – as long as it’s not too garish, of course. Green is soft and subtle, less classic than blue and also reflects my love of nature. I’ve liked green ever since I was a child. Christina, Art Director
WHO WOULD YOU LIKE TO SWAP LIVES WITH FOR A DAY? I’d like to swap with Brian May. On the one hand because – as the hobby guitar player that I am – I’d love to know what it feels like to be a gifted, brilliant guitarist for a day. And on the other, because I’d like to go back in time to the fantastic eighties and, as a huge Queen fan, spend a day touring, performing and being part of the best band of all time with Queen and Freddie Mercury. Martin, Purchasing Manager
WHAT DO YOU NEED FOR A PERFECT DAY? For a perfect day I definitely need sunshine and blue sky, as well as plenty of delicious food. Exercise is a must – which is why whenever I get a spare minute, I ride my bike or go swimming. In the evening I like nothing more than getting into freshly washed bedding to fall asleep, the perfect end to the perfect day. Kevin, Warehouse
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PROUD TRADITIONS AND STRONG VALUES Sunwill is a Danish family-owned business based on proud traditions and strong values. This has enabled Sunwill to develop into an international company with a sharp focus on high-quality menswear.
ALL PHOTOGRAPHY AND TEXT COURTESY SUNWILL.
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"FOR MANY YEARS WE WERE KNOWN AS TROUSER SPECIALISTS. TODAY, HOWEVER, WE HAVE MANAGED TO EXPAND THE BRAND SO THAT WE’RE ALSO WELL KNOWN FOR OUR READY-MADE SUITS AND, AS A RECENT SUPPLEMENT, OUR DINNER JACKETS"
Sunwill’s roots go back to 1963, when the company first launched fashionable trousers for discerning and demanding men who were unwilling to compromise on either fit or quality. In 1989, the family-owned company ‘F. Engel’ acquired Sunwill’s men’s apparel business, which had become known and admired for designing and manufacturing unique men’s trousers. Today, the responsibility for continuing and further developing the traditional menswear firm rests with its CEO, John C. Engel. “My grandfather founded F. Engel in 1927, when the company produced workwear made from denim, a new and durable fabric. I’m therefore a fourth-generation clothes man, and almost born into the textile industry, which I love. However, I’m ready to admit that I also feel humbled when faced by the huge task of continuing the family heritage out into the world and into the future together with my two brothers Carl Eric Engel at Engel workwear and Lars C. H. Engel at Deerhunter and with all our skilled employees,” says John C. Engel. THE LEGACY LIVES ON
He does not feel burdened by the legacy, as such, but rather he sees it as a solid foundation for the continued development of the Sunwill brand for quality-conscious men aged 30 plus. “For many years we were known as trouser specialists. Today, however, we have managed to expand the brand so that we’re also well known for our ready-made suits and, as a recent supplement, our dinner jackets in addition to corporate wear for Danish and international hotels, airports, shops etc. This development has only
been possible because we’ve consistently maintained our core values: high quality, long durability and outstanding fit,” says the CEO, adding: “We don’t just produce clothes by the metre without any thoughts about use – we go to great lengths to make clothes that provide the perfect fit.” INTERNATIONAL INSPIRATION
A perfect fit is one thing, but it won’t take you far if neither the cut, textiles nor colours live up to current trends. Therefore the Sunwill design team often attends fashion and textile trade fairs in different parts of Europe to find inspiration for upcoming collections. However, it’s not just the official fairs that provide food for thought which they take home with them. Often, random encounters with people on the streets of London, Paris or Milan set creative ideas in motion. As soon as the design team touches back on Danish soil, the creative process gets underway. This involves close, intensive and constructive teamwork, where different skills come into play to make sure that new and modern collections are in line with the Sunwill traditions. Then, F. Engel’s own sewing facilities in Lithuania take over the task of transforming the designers’ drawings into stylish menswear. QUALITY THROUGH CO-OPERATION
Since the 1990s, F. Engel has had its own sewing facilities in Lithuania - and this longstanding, close cooperation is reflected in the final products.
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John C. Engel CEO of Sunwill
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From left: Carl Eric Engel owner and Board member, F. Engel A/S, Carl D. Engel owner and Board member, F. Engel A/S, John C. Engel owner and Board member, F. Engel A/S, Jørgen Lauritzen CFO and Chairman of the Board, F. Engel A/S, Lars C. H. Engel owner and Board member, F. Engel A/S
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“Because of the long-term cooperation, we can vouch for our production and guarantee quality from start to finish. The close working relations also ensure flexible processes and the ability to tailor the apparel to meet specific demands and needs in the individual markets. We just never compromise, not in relation to our products, employees, partners nor customers,” says John C. Engel.
by being a sound and reliable partner rather than by drawing attention to ourselves. However, I’m well aware that in future we’ll have to engage in more branding – also to reach a younger target group,” says John C. Engel.
STRONG BRAND WITHOUT BRANDING
“Our strategy is growth, but not at any price. We are focusing on our existing markets, and want organic growth at a pace where our vision and values don’t get left behind. There will always be a demand for suppliers that can create quality clothing with the perfect fit for fashion-conscious men,” concludes the CEO and passionate menswear enthusiast.
The Danish CEO is in no doubt that this intense and uncompromising approach to quality pays off in the long term. “Branding is not something that we’ve had a lot of focus on in the past. We’ve established our solid brand by performing and delivering quality at all stages. We’ve been expanding strongly and achieved a good market position in several countries
GROWTH IN MODERATION
When asked which direction the traditional menswear and corporate wear company will be heading in the future, the answer is clear:
FOR FURTHER INFORMATION CONTACT: WWW.SUNWILL.EU
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PLACES YOU MUST VISIT
PLACES YOU MUST VISIT Our ‘places you must visit’ pages offer an insight into just a few of the interesting sites, venues and shops we visit around the world that inspire us here at Nilorn.
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PLACES YOU MUST VISIT
Danish fashion, design, culture and it’s Nordic cuisine are all good incentives to head to the Danish capital. Another reason is the buzzing, and ever-growing Kødbyen (meat-packing district). Aside from the chic restaurants, takeaways and classy and underground bars, special events take place all year round, adding an exciting note to the already vibrant atmosphere. In addition, on weekends from April to October, Kødbyens Food Market takes place. There’s something for everyone here and more than 70 stalls serve dishes with recipes from all over the world, attracting a mixed creative crowd of Copenhagener’s and tourists alike. On hot sunny Summer days, the place is packed with people relaxing, tasting the various delicacies and refreshing drinks whilst chatting. It’s a great place to mingle with locals, while enjoying international specialities. Whether it be no-nonsense Italian soul food or one of Copenhagen’s best pizza’s »Mother« is the place to go! Go all green at »BioMio« the city’s greenest restaurant
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featuring sustainably sourced wood tables, energysaving lights, eco-friendly cocktails and an entirely organic menu of vegetable-centric dishes. Or try a juicy Hamburger at »Tommi’s Burger joint« and check out its rustic and hip interior which fits in perfectly with the district. »NOHO« offers a relaxed dining experience in a New York inspired interior and food from all parts of the world that will tickle anyone’s taste buds - and don’t miss one of NOHO’s fantastic cocktails! Try one of the 22 beers available on tap at “Warpigs” the brain-child of American brewery »3 Floyds« and Danish brewery »Mikkeller«, you are sure to find a beer to quench your thirst. Take time to visit some of the art galleries around the district. Or visit Fashion Designer Maxjenny at her combined store and studio offering beautiful designed clothes in bold, graphic colours - and her prints are just to die for! A must visit for any creative! FOR FURTHER INFORMATION VISIT WWW.VISITCOPENHAGEN.COM
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PLACES YOU MUST VISIT
SNICKARBACKEN 7 Sometimes you are in the mood to have a drink, dine and shop all in the same space. If so Snickarbacken 7 is the perfect place for you.
Located in Stockholm, Sweden, this former stable was built in the late 1800’s. A wander up a quiet street finds you entering a charming cafÊ. Further exploration and you will encounter a stylish exhibition area and a concept store all in one.
The current store contains an intriguing selection of Scandinavian clothing, lifestyle and interior products and the best local coffee!
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PLACES YOU MUST VISIT
SNICKARBACKEN 7 Phone café +46 (0) 8 684 290 09 Phone store + 46 (0) 8 667 10 22 info@snickarbacken7.se www.snickarbacken7.se
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CAFÉ
STORE
mon – fri 8 – 18
mon – fri 11 – 18
sat 9 – 18
sat 12 – 16
sun 10 – 17
sun 12 – 15
PLACES YOU MUST VISIT
ACE HOTEL NEW YORK CIT Ace Hotel New York lives in a historic, turn-of-the-century building in Midtown Manhattan, invested with the spirit of its surroundings, the culture of the city and the ancient bones of the building. PHOTO: ACE HOTEL
Ace Hotel New York has become a central hub for New Yorkers and international travellers alike, and a hotbed of startups, freelancers and people who just want to kick it. However bustling the lobby gets, the hotel is a respite from New York’s mayhem — full of local art, thoughtful details and the best beds in the universe.
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PLACES YOU MUST VISIT
TY
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PLACES YOU MUST VISIT
HISTORY
Ace Hotel New York is improvisational - a mix of styles, historical periods and objects that come together in layers. The hotel’s design takes its cues from the vibrancy of street life, the honesty of materials and the potential of invention. It is about soul, latent in the historic architecture and reintroduced through forward-thinking design. Formerly the Breslin Hotel, the historic structure that houses Ace Hotel New York has always been full of life. Alfred Stieglitz and Edward Steichen were neighbours; »Diamond Jim« Brady (the inspiration for Marlon Brando’s Guys & Dolls character) was a regular; visionary filmmaker, musicologist and painter Harry Smith lived here too. NEIGHBOURHOOD
NoMad is a unique zone filled with history and outstanding architectural details in the centre of Manhattan, with convenient access to Uptown, Downtown and the East and West sides of town. Ace Hotel New York is
a few blocks from Madison Square Park and right next to a subway stop that will get you anywhere in the city. Built in 1904 as part of what would become an avenue of hotels, the Ace Hotel property was situated in the Times Square of the turn of the century - an area of clubs and restaurants and New York’s first neighbourhood to be electrified with lighting and signage. DESIGN
Ace collaborated with the New York-based design firm Roman & Williams to create Ace Hotel New York. They are known for highly tactile, layered and resonant environments. The firm shares an appreciation of history with Ace as well as a desire to create something fresh and new. Roman & Williams uncovered the building’s historic bones and infused the spaces with a mix of vintage and custom furnishings and objects.
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Wall art: Colene Blanchet
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LOBBY
A variety of vintage seating pieces with their original patinas - some re-covered with modest industrial fabrics such as felt and wool and others re-covered with more luxurious velvets - mixed with two massive sectional suede sofas (with a 70s vibe) custom designed by Roman & Williams provide ample space for lounging and conversation. A graffiti mural by collage artist Michael Anderson covers the twin winding staircases descending into the lobby. Custom-designed lighting fixtures, made of blown glass globes and industrial pipes, encircle the four massive columns in the lobby. The lobby of Ace Hotel New York has become widely heralded as a hive of creative activity. There are several options to dine or grab a quick coffee too. From the café of Stumptown Coffee Roasters, a brand obsessed with quality and fair trade, to the Michelin starred English-style restaurant ‘The Breslin’. You’re sure to find something tasty! ROOMS
A clothes rack constructed from bent plumbing pipes with hanging steel boxes replaces a closet - and references the neighbourhood’s fashion and garment history. Pipes also appear in the bath accessories and desk legs, showing how stock materials can be re-appropriated to make something elegant but simple, unfussy and ultimately antidesign. Chalkboard paint on the walls and paintings by emerging and international artists individualise each room. Wall art: Mint & Serf
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PLACES YOU MUST VISIT
Wall art: Michael Anderson
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OPENING CEREMONY
Opening Ceremony and Ace share a love for forward-thinking design. OC opened its second location in New York City at Ace Hotel in February 2010. Divided in half one side feminine, one side masculine - the shop’s highlights include a hand-selected collection of travel essentials from toothpaste to apothecary items, international snacks and specially-commissioned souvenirs tailored to Ace Hotel’s clientele of travelling creative professionals and adventurers. ACE HOTEL CONCEPT
Our approach to creating hotels always has been and will be unorthodox. When Seattle friends Alex Calderwood, Wade Weigel and Doug Herrick initially dreamed of opening the first Ace Hotel - Ace Hotel Seattle, in 1999 - they wanted their hotel to be linked to the local culture, a living part of the community - like the experience of staying with friends who are plugged into the local scene. The recipe involved taking an old building in an emerging location, a small budget requiring lateral thinking and some elever industrial salvage, a design aesthetic that mixes uncluttered comfort with a bohemian vibe. Our ongoing creative process has presented opportunities for us to collaborate with artists, craftspersons and designers whose work we admire. Sometimes these projects are directly related to a hotel itself - like the Ace x Converse sneakers Ace New York employees wear or the Ace x Tanner Goods key fob for Swim Club members at Ace Hotel & Swim Club.
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PLACES YOU MUST VISIT
"ACE HOTEL NEW YORK IS A FEW BLOCKS FROM MADISON SQUARE PARK AND RIGHT NEXT TO A SUBWAY STOP THAT WILL GET YOU ANYWHERE IN THE CITY"
ACE HOTEL NEW YORK 20 WEST 29TH STREET NEW YORK, NY 10001 enquire.nyc@avehotel.com reservations.nyc@acehotel.com www.acehotel.com/newyork
SOCIAL blog.acehotel.com facebook.com/acehotel facebook.com/acehotelnewyork twitter.com/acehotel
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PLACES YOU MUST VISIT
Canal Street Market is a new lifestyle experience in the heart of Downtown New York where SoHo and Chinatown merge. Traditionally, a street market is a public meeting place where vendors, visitors, and locals from many diverse backgrounds come together to benefit the community.
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PLACES YOU MUST VISIT
Inside Canal Street Market, you will find over 30 food and retail vendors coming together to share what they represent, focusing on showcasing local or independent businesses we appreciate and value. Our aim is to provide a diverse experience of a one-stop shop, impacting people’s lives through arts & culture and a comfortable retreat away from the busy streets of Downtown New York. ON PAGES 56-59 YOU CAN READ MORE ABOUT THE UNISEX JEWELLERY BRAND MUJŌ
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Best known for their classic, understated unisex jewellery, New York-made brand MUJO enters 2018 with a redesign of their original 001, 002 and 003 collections. Entitled ’Core Supply’, MUJO’s fourth collection is a perfect distillation of the brand’s first three releases. Featuring nine strikingly simple styles, each item is designed to become a permanent mainstay of the brand.
PLACES YOU MUST VISIT
THE COLLECTION IS AVAILABLE AT MUJO’S ONLINE STORE SHOP.MUJONYC.COM AS WELL AS THEIR RETAIL SPACE AT CANAL STREET MARKET IN NEW YORK CITY. According to Creative Director Simon Zhang, MUJO’s aim for ’Core Supply’ was threefold. “We really sought to eliminate any clutter in our line,” Zhang said. “We wanted to redesign fit and proportion to perfect user experience. And we wanted to build a strong foundation around which we can create more seasonal collections.” The brand has traditionally produced their jewellery in uncoated brass and recycled sterling silver and will continue to do so with this release. Customers can also now find many pieces available in a new matte black powder-coated finish - an ode to the timeless staple of the brand’s home. Each piece in the ’Core Supply’ range is handcrafted, laser engraved and hand finished in New York City. The collection is now available at MUJO’s online store (shop.mujonyc.com) as well as their retail space at Canal Street Market in New York City. ABOUT THE BRAND:
“We began our journey in 2015, frustrated with cheap, mass-produced jewellery and gaudy designer pieces. Motivated simply by the need to create what we couldn’t find, we left our jobs to master the art of jewellery making. Guided by clean, balanced design and inspired by the industrial, worn character of our city, MUJO is a Brooklyn-based contemporary jewellery brand. We handcraft essential pieces that are designed to wear handsomely with age and last a lifetime. Born and Crafted in NYC.”
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AZZURRA&COMPANY AZZURRA&COMPANY
via lama di quartiolo,40 41012 Carpi (Mo) T. +39 059-692571 via lama di quartiolo,40 41012 Carpi (Mo) T. +39 059-692571
make a difference FIND NEW RESOURCES IN WASTE OR FAST GROWING MATERIALS, PRODUCE ETHICALLY, INVEST IN SOCIAL PROJECTS, THINK IN CYCLES AND AVOID WASTE - THESE COMPANIES ARE SUCCESSFULLY DOING THINGS DIFFERENTLY.
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TRENDSPOTTING
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Suite13. 1. GOTS certified clothing - fusion of both elegance and sustainability, designed and produced in Spain. www.suite13.es My Boo 2. Bamboo Bike, produced in Ghana, where the company initiates diverse School projects. www.my-boo.com Dr. Hauschka 3. The pioneer of 100% natural skincare since 1967, inspired by anthroposophy. www.dr.hauschka.com Kaffeeform 4. Biodegradable Coffee mug made out of recycled coffee grounds and renewable raw materials. www.kaffeeform.com NAT-2 5. Sneaker made from real fungus and eco fabrics such as recycled PET, organic cotton, cork and real rubber. www.nat-2.eu Fairphone 6. Modular mobile phone - ethically produced, fully repairable and recyclable. www.fairphone.com
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Thoma 7. Wooden house - the cycle principle of wasteless construction is inspired by the forest. www.thoma.at Etepetete 8. Saving crooked and imperfect vegetables and fruits from being thrown away. www.etepetete-bio.de
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PANTONE 124 C 14-0951 TPG CMYK 7, 36, 100, 1
PANTONE 124 U 16-1054 TPG CMYK 14, 47, 87, 3
DESIGN COLLECTIONS
18:2 DESIGN COLLECTION
CREATIVE LABELS AND BRANDING On the following pages, we present our latest design collections. Our aim is to provide our customers with inspiration and ideas on how they can take their labels and branding to a new level. We are always on the lookout for new materials and production techniques, whilst continuing to fine-tune the interaction between design, production and logistics. In this issue we asked photographer Olof Händén together with the stylist Natalie Olenheim, to interpret one of our latest collections, ’Nuchoni Studios’.
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Vest Odeur Pants Saucony Sweater Dags Mejan Shoes Rizzo
Grey shirt Dockers Jeans Esprit Shoes R.M. Williams Blanket Åhléns Home
Shirt F.A.S Pants F.A.S Top Adidas Scarf Dee April Shoes Asos
Earring H&M Mesh blouse Stefania Morland Jacket Afraid Of Mice Trousers H&M
Shirt Odeur Jacket Oscar Jacobson Pants Dockers Backpack Freddy
Dress F.A.S Coat Mackage Shoes Unisa
Suit Daily Routine Shirt Esprit Cap Oscar Jacobson Shoes Din Sko Watch Calvin Klein
Grey shirt Dockers Jeans Esprit Shoes R.M. Williams Blanket Åhléns Home
Shirt World Market Sport-top Remake Leatherpants Primeboots
Coat Naim Josefi Shoes Asos Photo Olof Händén Styling Natalie Olenheim Hair/ Make up Åsa Elmgren Model Madeleine Kanyama Model Xueru Lu Le Management
DESIGN COLLECTIONS
It is high end luxury but with the twist of inspiration from the sports world and the minimalist Japanese cut. Nuchoni Studio is more than mere fabric and stitches - it is a philosophy that transcends the conventional. With light you also have to embrace the darkness.
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DESIGN COLLECTIONS
Kids should always be allowed to be kids. Therefore the clothes are made from sturdy materials that can easily withstand the challenges of playground adventures. The style is predominantly unisex - in itself a reflection in the equality of boys and girls. Never lose your sense of child-like spirit.
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DESIGN COLLECTIONS
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DESIGN COLLECTIONS
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DESIGN COLLECTIONS
Pietro Boselli is a fusion of classic menswear with modern influences. The contemporary world sets the tone but the heritage of the brand is never forgotten and together they create a strong backbone. Style and elegance run through every detail, making for exquisite menswear pieces that will become staples in your wardrobe.
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DESIGN COLLECTIONS
Akker & Bloem cares not only about sleep, but also the world and the environment around us. With bedding from us, you can rest easily in both body and spirit with the knowledge that you have made a wise choice. Bedding, throws and towels are the staples of Akker & Bloem - to ensure your home is always a cosy haven. Choose a good night’s sleep. Choose Akker & Bloem.
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DESIGN COLLECTIONS
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DESIGN COLLECTIONS
Mrs. Blacksmith - Quality, authentic workmanship and carefully chosen materials that are long-lasting - symbolising things like love. The branding features handmade graphics and eco-friendly materials, wherever possible. Recycled leather, PiĂąatexÂŽ and recycled papers are combined with felt, velvet and metallic finishes.
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DESIGN COLLECTIONS
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DESIGN COLLECTIONS
Cosmopolits - Whilst discovering the world, you are discovering yourself. An experienced traveller knows how to prepare and knows that they must have the right products by their side - luggage, keys and not forgetting your passport. Cosmopolits – when you know how to travel!
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DESIGN COLLECTIONS
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DESIGN COLLECTIONS
Clean and classic is the statement of Leafe. For the strong independent woman who exudes sophistication. Her personality is enhanced by Leafe and that is how it should be. Timeless style never goes out of fashion. Leafe – when style and class are of utmost importance.
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DESIGN COLLECTIONS
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BEYOND THE LIMITS THE WORLD'S TOUGHEST ROW
Inspiration, vision and pride are key components to every concept collection that we produce here at Nilorn. We travel the world and work tirelessly to create concepts that will inspire and inform our clients – and everyone who has the opportunity to view them – on the latest fashion branding techniques and materials. We also like to do things differently. Every year Nilorn UK work with collaborators and institutions, such as students from Leeds Arts University. We give them an opportunity to work alongside our team on a physical concept of their own, in order to help them understand our industry, what it has to offer and assist them in their future careers. However this year, for one of our UK concept collections, we have done something unique - even for us. We have partnered with a pair who share our vision of inspiring others – yet in a completely different way.
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ARTICLE
James & Chris of Team HOHW
In 2019, Chris Nicholl & James Tordoff of team 'Hell Oar High Water' (HOHW), will be braving the elements and rowing 3,000+ Nautical miles, unsupported, from La Gomera, Canary Islands to Antigua in the Caribbean as part of the Talisker Whiskey Atlantic Challenge. To put their epic journey into perspective - more people have been into space, than have rowed the Atlantic! Not content with the challenge itself, Chris and James not only hope to break a world record and inspire others to push personal boundaries, they have also given themselves the added pressure of raising £100,000 for two charities - CentrePoint and BHC NeoNatal Unit - both of which make a huge impact to the lives of people within their home city of Bradford, UK. The Talisker Whisky Atlantic Challenge is, without doubt, the world’s toughest rowing
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race. Chris and James will each burn over 10,000 calories per day whilst only taking in 6,000. They will lose 20% of their bodyweight before they cross the finish line - not to mention contending with the 30ft waves, sleep deprivation, salt sores and sharks! Chris and James are not seasoned ocean goers, yet their enthusiasm, grit and determination has inspired us to get involved and collaborate with them in creating a concept collection that encapsulates the challenge. However this isn’t just a concept, they will be using these items to ‘Add Value’ to their new clothing range ‘Atlantic’, which they will be selling via their website in order to raise funds and awareness for their adventure and their chosen charities. It looks like they now have their own fashion label to add to their list of achievements!
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Waterproof materials, rugged fabrics and quality boards have all been incorporated within the collection to echo the robust nature of HOHW’s challenge and the equipment they will be using whilst at sea. Many of the HOHW fashion products will be limited edition, so getting your hands on a piece is a must. From t-shirts to enamel pin badges and much more – all showing proud support for this very worthy cause. Our aim is not only to help HOHW create a brand but to partner with them and assist in their search for potential corporate sponsors. In turn, this allows them to concentrate on raising as much money as possible for their chosen charities.
“Nilorn moves with, creates and leads on trends across design, manufacture and innovation within their field. We know that partnering with such a company could make a huge impact on our plans throughout the run-up to our race” Chris & James. It takes a certain sort of person to be able to cope with the physicality’s of a row such as this, the punishment will be relentless. Typically, 2 hours rowing, 2 hours rest, day and night, non-stop until they complete their mission. Their bodies will change and become weak but their minds will have to stay strong. Rather you than us guys - although we can’t help but admire what you have set out to do. We wish you all the best and are ‘OnBoard’ one hundred percent.
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ARTICLE
Images courtesy of Atlantic Campaigns and Team HOHW
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PANTONE 2033 C 17-1450 TPG CMYK 16, 82, 69, 5
PANTONE 2033 U 18-1629 TPG CMYK 16, 68, 51, 5
www.Tiftiffy.dk
RECAP
PRODUCTS IN MORE SUSTAINABLE MATERIALS
NOW & THEN NAT 103
NOW & THEN NAT 101
AWARE RE 103
This is a highlight of our work to develop products with lower environmental impact. It shows the ongoing process to a more sustainable offer, from design to delivery. Our concepts feature, environmental finishings and various materials such as bamboo, vegetable tanned leather and FSC paper as well as recycled materials. All articles comply with REACH regulations or meet higher ecological standards.
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RECAP
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RESPEKT RE 114
AWARE RE 101
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AWARE
NOMAD
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NOM 102
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INTERVIEW
COTTON MADE IN AFRICA OUTSIDE THE COMFORT ZONE INTERVIEW BY CHRISTINA WALTER
To improve the living conditions of African smallholder farmers - by helping them to help themselves – the mission of the Cotton made in Africa initiative is to make long-term improvements to the lives of cotton farmers in Sub-Saharan Africa. Branding & design caught up with Tina Stridde, Managing Director of the initiative since 2005, for a personal interview in Hamburg.
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INTERVIEW
Tell us a bit about yourself and your background. I have been with Cotton made
in Africa since the start. From when it was still a pilot project as part of the Otto Group and also later, as an initiative of the independent Aid by Trade Foundation, which was founded in 2005 by Dr Michael Otto. I don’t come from a classic development policy background, however. I actually studied business studies with a specialisation in advertising. After completing my degree in Pforzheim, I moved to Hamburg to start a job in a big advertising agency. At the end of the nineties, Hamburg was the main media and advertising city in Germany. My next employer was OTTO, and it was there, after several marketing roles, that I ultimately discovered the field of corporate responsibility, finding the ideal career path for me. I get a lot back from my work. We can make a direct impact with Cotton made in Africa, and this meaningfulness in my everyday work is extremely fulfilling. The international context, the opportunity to meet the most diverse people, and travel to some very far-off, “exotic” countries are of course a wonderful added bonus.
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INTERVIEW
How long have you been interested in the topic of sustainability and what made you join CmiA? I came
to the point in my career where I noticed that something had to change. I wasn’t purposely looking for a job in sustainability, but rather for a more fulfilling role. And I found it in the corporate responsibility sector. I came on board in 2005, primarily with a focus on sustainable products, organic cotton, sustainable forestry, etc. and then beyond that I delved deeper into the fields of sustainable consumption and economics. The whole sector is innovative and developing dynamically, so it’s very exciting to be able to play such a direct part in it, and I’m always learning new things. I really enjoy my tasks and responsibilities at Cotton made in Africa because the initiative aims to boost sustainable social and ecological development through trade in one of the most challenging regions in the world. It represents a conscious departure from the usual donation collections for Africa and works according to the principles of a social business. There are so many opportunities to make a difference here and both my business background and marketing expertise are definitely beneficial to me in the marketing of the Cotton made in Africa label.
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INTERVIEW
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INTERVIEW
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INTERVIEW
What are the biggest challenges facing CmiA in the future? As the name suggests,
Cotton made in Africa has committed itself to sustainable cotton cultivation in Africa. This clear focus has a lot of benefits, but also poses a lot of challenges. Textile supply chains are internationally organised, frequently with a focus on Asian production markets. African cotton plays an important role in the international cotton trade, but buyers often suspect that making a conscious decision for cotton from Africa could be problematic for production in Asia. It is precisely this prejudice that we are fighting against, as well as the assumption that African cotton is of an inferior quality. And for the further growth of Cotton made in Africa, it is very important that more and more consumers become aware of the initiative. We are working on that with our movement, the Bathrobe Day challenge, and of course the labelling that can be found inside and on the products. Even though we already had 90 million CmiA textiles on the market last year, there is still potential to further raise our profile, especially in an international context.
What do you want to achieve at CmiA? Our goal is to continue increasing
sales in order to improve the lives of as many people in Sub-Saharan Africa as possible with the generated profits. At the same time, it is very important to us to work with our partners there, the cotton companies who work with the smallholder farmers, to continue to maintain a close and partner-like relationship and join forces to drive forward sustainable changes in the cotton regions. One way to do this is by
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increasing the use of organic pesticides to replace conventional chemicals and achieve equally good results. In principle, the goal is very clear: We, as the CmiA smallholder farmers, generate approx. 500,000 tonnes of sustainable cotton each year – my goal is achieved once this has all sold out. And then the market prices for sustainable cotton would also increase, a development that the smallholder farmers would profit from directly.
Who or what inspires you? I am inspired by lots of very different things – whether it’s the fascinating people I work with, films I have seen or unique encounters on my travels. Basically, everything that forces me out of my comfort zone, gives me food for thought, and makes me want to question the status quo and improve on it. Are you interested in fashion? How would you describe your own personal style? Of course I am very interested in
fashion. On the one hand from a professional perspective – Cotton made in Africa works with many brands and retailers from the clothing sector, and I need to be informed about trends and innovations from the industry. And on the other hand, of course, I also “consume” fashion as a user and have fun putting together new styles and outfits. But I am trying to reduce my consumption and instead concentrate on purchasing higher quality, more timeless pieces. Timeless is also a good way of describing my style – if I had to choose between sneakers and heels, or jeans and an evening dress, I would always go for the more elegant options.
www.gigue.com
www.gigue.com
ARTICLE
ANTWRP AUTUMN/WINTER 2018-2019 I WANT TO RIDE MY BIKE Authenticity, that’s what it’s all about at Antwrp, the Antwerp men’s fashion label with its own personality that continues to develop. References to the roots of the brand - the historic port city and trendy fashion city - are strongly woven into the collection, including some retro influences. This season revolves around cycling in the sixties and seventies. It gives the collection an edgy, vintage feel.
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ARTICLE
CHAMP
“Velo Tourist”, a theme of the previous summer collection, has now started to lead a life of its own within Antwrp. After all, Antwrp fans fell head over heels for the mix of sports and vintage, all slightly tongue-in-cheek. And no wonder: cycling is something typically Belgian and for decades touring cyclists have been part of the scenery on Flemish roads. Some of the text appears in Dutch to reinforce this authenticity. As seen every season, the artwork is very sophisticated and layered. There are t-shirts with large prints of wheels, photo prints of vintage mugs, the texts “Velo Tourist” and “Antwrp Fietsen”, polo shirts with a bicycle wheel as their logo, microprints of mugs, geometric colourblock sports coats with a zipper and sweaters in contrasting stripes, to name a few. Jacquard jumpers with a large bicycle motif or with an A motif complete the theme. Med mottled grey, bordeaux, navy, leather (a warm brown colour) and mottled leather form the colours of this theme.
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CAPSULE COLLECTION IN COLLABORATION WITH IJSBOERKE
Antwrp created a capsule collection in collaboration with IJsboerke. Decades ago, IJsboerke – a renowned Belgian ice cream producer - set up the first professional Belgian cycling team. Antwrp was inspired by the jerseys and collectable stickers from the seventies and created a range of t-shirts bearing a print of the IJsboerke logo and a photo sticker of cycling legend Ludo Peeters. FOR FURTHER INFORMATION CONTACT: WWW.ANTWRP.BE
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CYCLING DENIM
SPORT & STREET
The urban hipster on a bicycle: that’s Cycling Denim in a nutshell. The theme is sporty chic with a cool urban touch. Slogans such as “It’s a bike I’d like” in fifties typography, black and white photographic prints of handlebars or a bicycle pump, sketches of a bicycle in black on a beige background or vice versa - all give this theme a strong graphic look. Black polo shirts with multicoloured piping have a discrete A-shaped logo or a large bicycle wheel and the text “Velo Tourist” underneath it. Mottled jacquard jumpers and knitted, zipped, high-neck cardigans with a “Cycling Denim” logo keep the lines clean.
Antwerp landmarks such as City Hall, the Cathedral of Our Lady and central station form the leitmotif of “Sport&Street”. In addition, there are jumpers with the typical Antwerp hand and pared down designs in which the letters ANT are incorporated, cascaded at the front, whilst Antwerp’s latitude and longitude appear on the back. Colourblocking and photo prints of motorways by night reinforce the dynamic of this city theme. Sport&Street is expressed by mottle beige, khaki, mottled khaki, navy, med grey and mottled grey.
Cycling Denim’s colour palette is limited to powerful contrasts of mottled beige and black.
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ALUMNI
ANTWRP ACCESSORIES
Antwerp is traditionally a vibrant university city. Alumni is permeated by a vintage university atmosphere, with references to the city of Antwerp. Think of vintage college sweaters with a print of city hall, two Antwerp hands or a triangle with Antwerp landmarks and the text “Athletics”. A tiger’s head with the text “Athletic dpt alumni” is a nod to sports outfits from the seventies and eighties.
Hats and scarves with jacquard motifs, tote bags and stylish coffee mugs complete the Antwrp universe.
Alumni’s colour palette consists of mottled grey, bordeaux and navy. Texts such as “I am Luxury”, the recognisable A and camouflage sheep prints turned into a jacquard motif form the leitmotif of the various themes. Basics in trendy colours such as plain-colour jumpers with a round neck, V-neck or turtle neck and shirts with checks or subtle prints or plain shirts with fantasy stitching complete the range.
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