Transmedia Recipes

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Jay-z Decoded

Media Ingredients Website

Bing Digital satellite map

Bird-eye pictures Search engine Online game

Social media

Facebook

User generated content Twitter

Guerilla advertisement Fashion design

Jackets

Architecture

Urban Architecture Furniture Advertisement Billboards Posters

News broadcast Television radio Websites

This is an example of a transmedial story told for commercial goals: to get people to use Bing Maps, which uses both digital maps, satellite and Bird eye pictures to give you a view on the world. Another goal is to let people buy the music and the autobiography of JayZ. I would say that the media that Bing uses in his maps are the three parts mentioned earlier.

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