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Chapter 6:
Incense Packaging Category
Instructor
Deliverables
Packaging
Brian Jacobson
Incense Package and Four Labels
Class
Typefaces
Color Palette
Packaging 1
Benton Sans, Sentinel
Project Objective
Target Audience
Project Outcomes
For this project, I created a cost
My target customers are the health
Baieido’s origins and history inspired
effective packaging design for an
and holistic community in the
my packaging design. Recalling
incense line that uses the same
United States. They are men and
the upward and outward movement
base package with interchangeable
women of college age to about age
of incense, I covered the package
labels to identify four different
50, who use incense for ceremonial
shape in a beautiful Japanese paper
scents with elemental names.
purposes, aromatherapy, or simply
that suggests several elements in
to enhance their surroundings.
the company’s line. The interchangeable labels harmonize with the overall package shape, while their simple graphics compliment the symbolic imagery of the paper.