Holistic Therapist Magazine by Nick Brown

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Jan/Feb/March 2012 Issue 1

N o . 1

B u s i n e s s

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Therapist Magazine

Gain repeat business Doctor Michael Wetzler discusses Holistic v Medicine

Save money by doing your own marketing and PR... Set up a business page on Facebook

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A Comfortflex massage table worth

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The British Institute for Allergy and Environmental Therapy

Send for our Course Prospectus for details of Training and Membership of The British Institute for Allergy & Environmental Therapy

Diploma Course Content Introduction and Historical Background in Brief • From then until now – How it all started Allergy and the Immune System • The Science made as simple as possible The Patient Interview • Setting the scene • Taking the Case History • The use and importance of Questionnaires • Allergic Symptoms • Increasing patient awareness and understanding of their condition • Creating an Atmosphere for change Testing for Allergens • Orthodox and Alternative Methods The Muscle Test • • • •

Choosing a muscle to test Avoiding Pitfalls Setting up the Test and testing Discussion of results

Treatment of Allergies • Orthodox and Alternative Methods Isopathic (Homoeopathic) Desensitisation • Homoeopathy, Miasms & the Remedies • Relating the treatment to the Test • Preparing a treatment schedule • Instructing the patient • Follow-up retesting and treatment

The Allergy Therapy Practice as a Business The Psychological Connection Allergic Symptoms & Iatrogenic Illness Allergic Conditions of the Respiratory Tract Allergic Conditions of the Alimentary Tract Allergic Conditions of the Skin

The Candida Connection Food Intolerance • Masked Allergy • Enzymes Anatomy and Physiology • The systems of the body in sickness and health • The Thyroid Gland • The Adrenal Glands • The Pancreas • The Liver & Heavy Metal Poisoning

Conditions of the Skeletal System Conditions of the Nervous System Conditions of the Reproductive System Dental Amalgam Problems Hyperactivity – ADHD Post Viral Syndrome – Myalgic Encephalmyelitis Multiple Chemical Sensitivity The Role of Parasites, Bacteria And More

contents 34

For Your Business 7 Meet the Expert Contributors 8 Industry News & Diary Dates Including detoxing your business with Sue Masters 10 Advertise without splashing the cash Top ten tips to advertise for free 12 Business Case Study Gemma Townsend talks through her trial & error approach to advertising, PR & marketing 14 Embrace the New Year Mark Shields’ big 5 tips to ensure a successful first quarter for your practice 15 Gain Repeat Business Tips & ideas to keep clients coming back for more 16 Marketing Made Simple Practical customer oriented tips 18 DIY PR Jane Nead proves that PR can be done without costing you a penny 19 Let’s Face It, All Businesses Need Facebook! Jonathon Pollinger provides tips for setting up a Facebook business page 20 Awkward Customer: NO eXtras! Massage therapist Donna Whittaker tells us about an awkward customer who dared to ask for ‘extras’. 23 The Perfect Partners Rosemary Pharo shares her Reiki & pregnancy knowledge

24 The Purchase Test for The Perfect Table Jayne Randon provides professional advice on choosing a treatment table and courtesy of Therapy Essentials offers a prize worth nearly £500 26 Fight Off Colds and Flu Karen Watkins talks sniffs, sneezes and nutritional supplements 27 How can naturopathic nutrition help your clients? Advice from graduates of The College of Naturopathic Medicine 28 Medicine v Holistic Doctor Michael Wetlzer delivers a balanced discussion 45 Buyer’s Guide

For You and Your Health 30 Therapist Case Study Can massage cure morning sickness? 31 The heart of yoga and massage Lynn Murphy shows the benefits of yoga & massage during pregnancy & beyond 34 Spa Feature The editor chooses her top spas for you & your mother, & for you & your lover 39 Refresh your Relationship Gina’ Hardy tips on injecting love back into your relationship 40 Retail Therapy: Happy New Shoes 41 Editor Mix: The difference in touch 42 Editor Six: Funda Onal 44 Editor Pix: Professional Panel 50 Editor Fix: Baring my sole Expert Jane Sheehan reveals the editor’s personality by looking at her feet

editor’s letter Managing Director Jay Firmager jay@holistictherapistmagazine.com

Photographer timplatt.com Hair & MUA aleyshamawani-hairandmakeup.co.uk Model Satu Suominen HolisticTherapistMagazine.com Twitter.com/HTMag facebook.com/HolisticTMag

Printed by leading independent printer, Headley Brothers: headley.co.uk

Holistic Therapist Magazine is the proud supporter of Breakthrough Breast Cancer GO PINK. RAISE MONEY. SAVE LIVES. Breakthrough.org.uk Logo Guidelines

Holistic Therapist Magazine is published quarterly (four times per annum) by Media Edge London Ltd. No part of Holistic Therapist Magazine may be reproduced, stored in a retrieval system or transmitted to any form without permission. Views expressed in the magazine are not necessarily those of Media Edge London Ltd. During printing, images may be subject to a 15% variation, © Copyright belongs to Media Edge London Ltd. All rights reserved. Please either keep this magazine for future reference, pass it on for somebody else to read, or recycle.

Holistic Therapist Magazine, in memory of Pat and Bill Firmager.

Speak soon

Jordan x

Managing Editor

Sales Team +44 (0) 208 668 5423 sales@holistictherapistmagazine.com

Happy New Year, and welcome to the very first issue of Holistic Therapist Magazine: The Industry’s No.1 Business Guide. Managing Director, Jay Firmager came up with the idea of a biz mag for therapists a couple of years ago and after intensive research and careful planning, HTM is finally here to offer you, as holistic professionals all you need in order to gain a balance for yourself, for your health, and for your business. HTM is a well-needed quarterly publication, which will guide you to becoming better in business. Even if you have several areas of your business under control, there are many other aspects that you may need help with – so we want to help... when I say ‘we’, I mean everybody who is involved in writing you this magazine... all of the expert contributors, industry professionals, along with everyday therapists like yourself. What better way to start the year then with a detox plan? Sue Masters tells us how to freshen up our business (page 9), alongside other industry news. Mark Shields also provides 5 tips to ensure a successful first quarter for your practice in 2012 (page 14). After the festivities of Christmas and New Year, I always look forward to St Valentine’s Day, I know it is a commercialised date, but for this reason it is great to utalise for your business… besides I’m a believer in true love, even if it is unrequited, hence why retail therapy is all about our love for shoes… cool and comfortable (page 40). We also celebrate Mother’s Day with our pregnancy features, including pregnancy yoga and baby massage delivered by Lynn Murphy (page 31). There is so much more, so time for me to stop writing and for you to start reading on… I hope you love your new magazine.

Editorial Assistant Eleanor Jones editorial@holistictherapistmagazine.com

Dear therapist,

Ou elf aen for dy self-We ta t in d yo our emp lk in Ap ur hebausinleoymesuran ri lth ss, nt, ce, l .

Managing Editor Jordan Martin jordan@holistictherapistmagazine.com

Ne le xt g pl isla Is us tio s yo m n u u o an e

Art Director Nick Brown nick@nickbrown-design.co.uk

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contributors

Jayney Goddard Author, and President of The Complementary Medical Association. JayneyGoddard.org the-cma.org.uk

Sue Masters

Founder and Principal of Infinity Training Academy. infinitytrainingacademy.co.uk

Mark Shields

Managing Director of Life Practice UK Ltd, life coach, author, media expert and motivational speaker, specialist in personal and business coaching. lifepractice.co.uk

Karen Watkins

Nutritional therapist, lecturer on hair mineral analysis, laboratory testing and toxic minerals. Chair of the Nutritional Therapy Council Accreditation Committee, and a profession specific board member of the Complementary and Natural Healthcare Council. mineralcheck.com cnhc.org.uk

Tracey Woodward

Commercial Director of Urban Retreat, and founder of East Dulwich Deli and Born and Bread, developed a property portfolio and set up a marketing consultancy firm. urbanretreat.co.uk

Rosemary Pharo

Child birth educator, and Secretary of the Reiki Council, the lead advisory body for Reiki in the UK. roseysrelaxingremedies.co.uk reikicouncil.org.uk

Emily-Rose

Author, make-up therapist, make-up artist expert, with allnatural mineral lipstick range.

Jonathan Pollinger

Social network training expert. intranetfuture.com

emilyrosemakeupartist.co.uk

other issue 1 contributors: Ara Lee, Feature Writer, illustrated and marketing expert; Eleonor Jones, Artist; Donna Whittaker, Massage therapist; Dr Michael Wetlzer; Gemma Townsend, massage therapist; Gina Hardy, Relationship expert; Jane Nead, PR expert for holistic professionals; Jane Sheehan, Foot reading expert; Jayne Randon, Massage table expert; Lynn Murphy, Massage and Yoga expert for pregnancy and babies; Marion Taylor, Guest therapist on professional panel; Peta Pendlebury, A Health Kinesiologist

business | news & dates

What’s New?

It’s 2012 – so smile, and put your best foot forward for the business year ahead

Diary Dates January Thursday 5th Business Tools for the Uninitiated: A foundation programme to support you in building your practice. Six-monthly meetings of study and coaching in London Victoria at 7.009.30pm. £297.00 Monday 9th Find Your Niche: For therapists wanting to be known in their field. Four- part online programme starts at 8.00pm on the 9th, and continues Thursday 12th, Monday 16th, and Thursday 19th at 8.00pm. £97.00

All-natural

vegan lipstick

Professional make-up artist and makeup therapist Emily-Rose launches 25 shades of all natural, all-mineral lipstick. Certified Cruelty Free, and suitable for vegans, the lipstick can be worn on lips cheeks or even your eyes. Find out more in Issue 2, out in April 2012. n

Be prepared for the flu season with Jayney Goddard’s new book... Protect yourself, your loved ones, and your clients from viral infection with this excellent book: The Survivor’s Guide to Swine Flu: The Complementary Medical Approach. The book boasts 364 pages, with over 600 references to scientific studies supporting the recommendations inside, find out more on the-cma.org.uk n

holistic therapist 2012

Thursday 19th Therapists Exchange: FREE network meeting for alternative therapists, coaches and natural health teachers, at 2.30-4.00pm Cafe St Germain, Crystal Palace Parade, London SE19 Monday 23rd Plan Your Success: Create a step-by-step route map to help you stay on track and make profit. Five-part weekly, online programme starts at 8.00pm and continues each Monday until 20th February. £147.00 Find out more about events in January on thetherapistscoach.com

February Thursday 9th-10th Shiatsu for midwives: Doulas and Birth Educators in Bristol wellmother.org Sunday 18-19th Learn the secrets that your feet reveal about your

emotions and personality with Jane Sheehan: Foot reading theory and practical workshops at the Holiday Inn, Wakefield Road, Garforth, Leeds, LS25 1LH footreading.com Monday 27th Acupuncture Awareness Week Busting the myths surrounding acupuncture. Acupuncture Awareness Week tackles the common misconceptions about Acupuncture and includes the facts that will hopefully override them. introducingacupuncture. co.uk

March Thursday 8-11th Shiatsu for Pregnancy and Birth in Bristol wellmother.org Saturday 10-11th Foot reading theory and practical workshops NHS Aquarius Centre, 422a Killay Precinct, Gower Road, Killay, Swansea, SA2 7AJ footreading.com thursday 22-25th Massage and pregnancy diploma in Bristol wellmother.org thursday 22nd-25th Vitality Show: In association with Activia, is the UK’s largest health, beauty, fitness and wellbeing event for women. vitalitylive.co.uk/ vitalityshow

business | news & dates

Free business bolt-on for practitioners SelfHealth.co.uk is a new web company that offers a free service, enabling you to bolt a shop onto your website, providing you with an unique, hands-free, income generator. All you have to do is answer some simple questions, like ‘What’s your web address?’ and ‘What do you practice?’ Within a few days you’ll be able to direct your clients to your existing website, where a seamlessly connected shop will display hundreds of practitioner quality health supplements. The shop provider gains greater exposure, learns about the requirements of practitioners, as well as having assurance that customers of their products are in

professional hands, and your benefits are: • Your own web shop, as an extension of your site: adding credibility to your business, and convenience for your clients. • Steady, long-term income from repeated commissions to loyal clients. • Easy – everything from stock control to delivery is handled for you. • No costs or overheads. • You need no technical skills. • Free advertising is included. • Your customers get 24/7 online ordering, plus same day delivery. Find out more on selfhealth.co.uk/webshop

Business Detox In the New Year many of us focus on ‘detox’: Detoxification is described as the removal of potentially harmful substances from the body – now it is time to make that same decision to detox your business. Plan ahead: Advertise offers for your quiet periods. Prepare: Create seasonal treatments and packages to entice clients, update your treatment menu quarterly. Stay connected: Inform and update clients regularly of new products, services and treatments via newsletter, e-shot or text. Minimise client noshows by sending an appointment reminder text 24-48 hours prior. Listen: Ask your clients what service they would use if available. Expand your treatment menu to include several unique selling points (USP). Research: When looking into websites look at therapy specific sites (healthhosts.com) who can offer specialist advice. Product: Use a professional brand of products which you believe in and mirrors your ethos. Brush up on product knowledge and retail skills, which

can increase your revenue by 25%. Get heard and have fun: Bring fresh life to your business by doing charity events, pamper evenings, open house, free talks and demonstrations.

I’m Sue Masters – here are my tips to help you detox your business Endorse: Get client testimonials and use (with their permission) on your advertising. Out with the old: Advertising can be a company’s main expense, so ditch time-consuming and costly methods such as leaflet drops and newspaper articles, and opt for cost-effective methods. (Turn over for ideas.) n

holistic therapist 2012

business | advertising

Advertise without

SPLASHING THE CASH

Spread the word of your holistic business to your potential clientele

‘Advertising’ can be

a scary word, instantly making you hear the cha-ching sound of cash leaving your business bank account before you’ve even got started, but it is not just something for the big brands and billboards, you can do plenty of advertising for absolutely free. Here are our top ten tips...

Twitter, LinkedIn, Flickr, Friends Reunited, Facebook, Myspace – this list goes on… social networking is a super way to get your brand recognised – It is free to join and easy to do. Add your personal and business profiles to these sites, and ensure you check out privacy settings if you want to keep some details from public viewing. Each issue, expert Jonathan Pollinger provides tips on using networking sites to benefit your business. Head to Page 19 for info on setting up a business page on Facebook.

If you are holding a local event or special offer, write the details on a card or if you already have posters use them, and ask as

holistic therapist 2012

many local shop owners to display them in their window. They are often happy to do this, as it can entice customers inside their store. Even try town halls, libraries, gyms and fashion stores – you will find that other small-to-medium local businesses will be more than willing to help, unless of course they are direct competition.

How many times have you headed to YouTube for a quick entertainment fix? Millions of viewers search for ‘How to’ or advice videos too. So set your channel up for free, and upload some informative videos, where you can instantly advertise your knowledge and your

business | advertising suggested in Tip 5, then a great way to advertise is to do link swaps... it is very good for search engine optimization having external links to your site or web space. Avoid swapping links with sites that you do not feel represent you as a business… reputation is also important when putting your name out there and this part of advertising crosses over with PR (for more tips on Public Relations, read Jane Nead’s article on Page 18).

Affiliate advertising is fantastic for professionals in the same industry or complimenting industries. For example if you are a massage therapist you could have your details passed on and advertised by somebody who is a Reflexologist, or even a hairdresser or beauty therapist. This works both ways, so you would also pass on details to your clients about your chosen affiliates. You are in effect sharing the same client base, but for different services. It is a trusted form of advertising, as the client will have faith in the word of a professional they already have experience with.

business. You can add links to your site and associative tag words to increase the chances of people finding your channel.

By setting up a blog for free, (e.g on Wordpress or Typepad) you can write about your business, the benefits of your therapies and insert interesting images. Always add a link back to your business website or to your email address, and make comments on other people’s blogs and websites, they may reply or link back to you.

Do you have a website? You can do it for free… branding and marketing work hand in hand with advertising, and there is nothing better in our modern world of the web than having your very own space to advertise your services. Check out wix.com, it is a fantastic tool for small business or sole traders who have neither time nor money to invest in a professional web designer. Choose from lots of templates, and you can even transfer your Wix URL to your domain name.

Check out directory websites or search for holistic websites, as you will be surprised at how many allow you to list your details for free, which means when

Social networking is a super way to get your brand recognised somebody is searching for a massage therapist in London or a Reflexologist in Kent, or a Reiki master in Birmingham and so on, then the details are more likely to rank higher in search engine listings. Yell.com allows free basic listing for local businesses, with the option to upgrade if and when you choose.

If you have a website or you are planning to do a ‘free’ one as

Word of mouth is likely to be one of the strongest types of advertising in your business, so take advantage of this! Have a look at some marketing options to ensure that your current client base will do the hard work of advertising your services for you to colleagues, family and friends. Check out Gemma Townsend’s case study on Page 12, and Ara Eden’s Marketing Made Simple on Page 16 for more ways to get the word out there.

Do you have a car? Perhaps you are working as a mobile therapist! Adding a nice sign to your window advertising your services is a great idea – get arty and ensure it is bold and to the point. If you choose to add a little investment then you can buy car magnets, which are relatively inexpensive and have maximum effect for local business potential. n

There you have it…

implement this simple, free advertising, and the only cha-ching sound will be in your own pocket. holistic therapist 2012

business | case study

BUSINESS CASE STUDY

Therapist Profile Gemma Townsend worked in an office

before she became obsessed with the gym, and studied hard to get where she is today: a personal trainer, and a qualified and experienced massage therapist with two Essex-based treatment rooms. Gemma specialises in sports/ deep-tissue treatment, relaxation massage and hot stone massage, (which also can be incorporated in to the deeptissue therapy). Her business is called Unique Body ‘because everyone is different’ www.uniquebody.co.uk

Location

The Barn, Trotters Rest, Sunnyfields Road, High Garrett, CM7 5PQ, and the new premises that opened November 1st 2011 at 3 Scheregate, Scheregate Steps, Colchester, CO2 7AS.

Gemma’s clients prefer her new neutral décor (right) 12

holistic therapist 2012

Advertising, PR, Marketing

Being a businesswoman isn’t always easy, however after several trial and error attempts at advertising, PR and marketing, Gemma Townsend has finally gained a well-needed balance for her and her business

Advertising Problems

I have struggled with advertising in local papers and magazines the most. There is a slight misconception with the term ‘massage’, as it can be misconstrued as seedy, therefore you get the wrong clientele contacting you, which I had some experience of in the early days. Even when I advertised on the information leaflets in the local inserts I attracted a couple of clients that thought “extras” would be available, which were definitely not!

Advertising Solutions

I decided to advertise in a way that only included my potential clientele. I have developed a two-way referral system with other professionals in the industry that practice local to me. These include physiotherapists, osteopaths, and chiropractors. This works really well, as it is similar to positive word of mouth, but clients really take the recommendations of other professionals seriously, as they have already used their service and trust their word. I only do these referrals with professionals that I

business | case study

have full faith in otherwise it looks bad on my business. Whilst I opted out of newspapers and magazines, I have leaflets printed and hand deliver them. Also by constantly being in the gym environment, I get to mention treatments in the fitness classes that I teach, and this works really well with my sports massage.

PR Problems

My problem with PR is that I never really knew what it was. I knew it stood for public relations, but thought it was something only huge businesses could afford, I didn’t realize you could do some bits yourself. I knew I had to do some reading and start building a good reputation, so existing clients would return, and new clients would visit.

PR Solutions

I do local PR to grab the attention of potential clients. I continually look for fetes and functions taking place in and around different areas, as this is my main way of creating new contacts. I can explain what I do, and I even offer free taster sessions. I also like to get out into town centres, and surrounding areas to hand out business cards. This is great PR as I can provide more information, all whilst sharing my friendly personality.

Marketing Problems

Originally, I chose to name my business ‘PURE MASSAGE’, which I realized is limiting, as it did not say what I really do, as I am also a personal trainer and fitness advisor. I then chose ‘BODY THERAPY’, which I kept for a while but after doing a web-search I realized that it was already being used by another company, so looking ahead I knew I would not have much luck acquiring the domain name. I also had trouble when choosing colours for my logo, and for my treatment room. I chose really bright and bold shades because I liked them, not because they suited my business. I covered two walls of my room in black wallpaper with large pink flowers. I then kept the theme by having black and bright pink towels. One client visited, and jokingly remarked: “My goodness this looks a bit like a porn room.” This made me stop

and think about the image I was creating, even if only one in ten of my clients thought it, it was still not the impression I wanted to instill. After discussing these problems with an expert and doing some market research I realized that the colours were not relaxing, but too busy, and reminded most people of clubbing, or of beauty therapy, rather than of holistic therapy.

Marketing SolutionS and Benefits

I broke down what I wanted to achieve and realized that I am all about wellbeing and vitality, and that to create this effect my business needed an earthy feel. So I started to look at more subtle ways to be

‘One client visited, and jokingly remarked: “My goodness this looks a bit like a porn room.”’ noticeable. I decided that my new colour scheme would be khaki-greens, light browns, and stones, and had my treatment room redecorated and every client since has commented on it being “very peaceful”, and have confessed to preferring it. It is fantastic to have so much positive feedback from such a small change, and from something that I originally thought was insignificant. I then (after my

decorating) decided to call my brand “UNIQUE BODY”, which is very versatile and can be used in all areas of my business, and with the colouring it works really well. It means I have given myself the opportunity to grow, I also added a tag line, ‘because everyone is different’. This shows that I cater my services and treat all clients as individuals. Once I was happy with my branding, I decided to stop putting all of my focus on trying to get masses of new clients, and started to market to my existing ones to try and keep them coming back. So now, I like to take note of my clients’ birthdays and note down other information that I have found out, which is useful if I haven’t seen a client for a while, as I reconnect with them in the session. I always look for ways to offer my clients discounts or gifts, so they recommend friends and family. With massage I find that it grows gradually, as it is a very personal treatment, and people are initially a little reluctant, therefore word of mouth from happy clients is my main and trusted source of new business. I offer bottles of water after treatment for my clients to take away and drink on the drive home. For all new clients, I give a starter pack, this holds three business cards, a few sweeties and free gifts such as moisturizing creams and a post-care advice sheet, I also offer a service of sending my clients stretch or exercise advice to help them get back to full function. Finally, after getting my name and business sorted I bought a domain address and set up a simple website so I have online presence, and I find emails, Facebook or Twitter extremely helpful as quick ways to send update and to promote my website. I have learnt so much setting up my own holistic therapy business, and made plenty of mistakes and changes, but I have finally reached a balance. I am fully aware of the need to continue to implement new ideas and ways to make it an even better experience for every single client that I treat at Unique Body. n

holistic therapist 2012

business | Mark Shields’ coaching

Embrace the New Year

Mark Shields’ Big 5 tips to ensure a successful first quarter for your Practice in 2012

ith the beginning of a New Year comes a wealth of new opportunities, challenges and successes. It is just recognising these opportunities, rising to the challenges and enjoying the successes that can sometimes elude us as practitioners and therapists. For a number of you, the New Year represents the end of one business year and the beginning of another. It can often be quite daunting for the therapist who feels that all of the clocks have gone back to zero (metaphorically speaking of course) and as the start of a new business year looms you carry a ‘here we go again’ attitude. This thinking can breed obvious insecurities, worries, and concerns for practitioners, who often face this challenge alone. However it does not have to be this way… read on, and learn some valuable tips to help your business embrace the first few months of the New Year with structure, focus, and confidence.

Seasonalisation: The Power Months As experienced therapists and practitioners you will recognise the natural business highs and lows that occur every year. I call these, natural periods of ‘Client Seasonalisation’. For example, many businesses have found certain periods of the year quieten down, particularly during the holiday

holistic therapist 2012

season at Christmas, Easter and also during the summer months when everyone is away. January to the beginning of April, May through to mid-July and September to November are times in your business that seasonally hold the greatest potential for success, and its up to you to unlock that potential and maximise opportunities.

Unlock January’s Change Culture January is in my opinion the golden month in the life of a therapist and practitioner. The

Be prepared to review your actions from the previous year Holy Grail period for everyone that works in the alternative therapy market. This is because 76% of the UK decide they are going to embrace their New Year’s resolutions, and many seek help within the CAM arena to support them. Top three New Year’s Resolutions: 1 Achieve a healthier workhome life balance 2 Enhance your wellbeing: lose weight, quit smoking,

reduce alcohol 3 Learn something new While this 76% sounds admirable, only 12% actually achieve the desired change which shows that there is a recurring mountain of opportunity every year.

Review 2011 Goals & Performance The first step is to review your 2011 goals and business performance using the GROW Model. GROW stands for Goals, Reality, Options, Way Forward. Note down your success of 2011 and list the areas of your performance that did not go so well. You can then build on your success and after reflection, learn from your failures and implement a “Do Differently” list for 2012. Remember, be flexible, and try not to be too harsh on yourself. The important thing is to be prepared to review your actions from the previous year, take what you have learned forward and implement your new strategies in the year ahead.

Set New Year Business Goals & Actions When setting your New Year goals and actions set no more than five goals at a time and adopt the KISS principle. Keep It Simple Stupid. The last thing you want is a set of new goals that you have no chance of achieving because

they are over complicated, or include strategies outside of your direct control. I often find that working to more than five business goals at a time dilutes the energy and focus needed to deliver on the goal actions, resulting in lack of focus, and often in failure. Also adopt the SMART process. Ensure your goals are Specific – Measurable – Achievable – Realistic with Timescales. Ensure you are fully committed to implementing the actions to achieve these goals.

Implementing Change for 2012 Achieving business success is one thing, however, sustaining business success is something entirely different and far more challenging. To do this you need to be constantly piloting and implementing new ideas and strategies to ensure your practice not only continues to achieve the results you require, but equally you are able to change to meet the ever evolving needs of your clients and the market in which you operate as alternative practitioners. Be prepared to take the knocks, learn from your mistakes and rise to the challenges, never give up on your vision and mission for your practice. n

business | gain repeat business

Gain business again and again Gaining repeat custom is integral for the survival and longevity of all small businesses. On this page per issue, you will be provided with tips and ideas on how to do exactly that

Take advantage of the fresh New Year:

Resolution: Provide a free 15-minute consultation and discuss with your individual clients what they wish to achieve emotionally, mentally or physically in relation to their lives. Combine this with their reasons for visiting you, and with your knowledge of each client, and then give them a positive New Year’s plan to work towards. This can include treatments, therapies, and advice for them to continue the good work at home. Weight loss is a popular focus at this time of year, along with quitting a habit, detoxification, or perhaps changing work direction. The plan can be for the year ahead or you could provide a month plan just for January, either way this caring supportive approach will keep your clients coming back to achieve the targets set on the plan. Recommend-a-Friend: The New Year is the perfect time to get your loyal clients to pass on positive word of mouth to their friends and family who wish to start 2012 with a healthier or purer lifestyle. You can encourage this by offering your clients a free treatment for every new client that they have recommended you to, this not only encourages loyalty and incentive from your clients but brings in new clients too.

Utalise the month of ‘love’:

Partners: For the whole month of February do a promotional offer for couples, if a client visits then their partner can take advantage of the half price offer. If you practice a therapy that could be catered to partners this is the time to introduce something new – Perhaps partner yoga or Pilates, or catering your therapy toward love or relationships. Nutritional therapists can offer a ‘cooking for couples’ workshop. Maybe you teach or train people in your field, this is a great time of year to offer deals for couples or special couple training days. Singles: It is worthwhile to focus on single people for any Valentine’s Day promotions too, as couples are often busy the weekend prior to or after the romantic date. So if a lot of your clients are not in a secure relationship then this is a good avenue for your business. You may find that your single clients may wish to treat themselves to a relaxing massage or a date with Reiki, or want to be more aware of their character with astrological help, or hypnotherapy, relationship advice, or foot reading... so with this in mind, offer a special singles discount or a treatment event.

Make the most of Mother’s Day:

Mums-to-be: This issue is packed full of ideas for pregnancy, from massage to yoga, to Reiki... maybe you specialize in these therapies. Or perhaps you do something completely different... How can your particular therapy cater for mums-to-be? Offer free consultations and discount therapies for pregnant clients during March. Your non-pregnant clients are likely to advertise to friends, or your male clients may treat their ‘pregnant’ wives. Depending on your resources i.e. time, space and money, you could hold a relaxed event for mums-to-be, which could include neck, shoulder and head massage, or yoga, chats and herbal tea, nutritional advice, or tutorials on how your therapy could benefit them during pregnancy. Certain therapies are not advised throughout all phases of pregnancy, so perhaps providing alternative ones for your clients – this shows you are catering for them as individuals. Sunday: It is a great idea to advertise in advance that your treatment room or salon will be open especially for mums on Mothering Sunday. If you are a mobile therapist you can still offer your services on this usual day of rest. Advertise these to your clients as early as January, so that they can book in advance, this way you can assess how popular and successful this promotion is for your practice.

Round-up

These are just some ideas to get you thinking of what could be right for you and your business. If you did something last year – did it work? Or do you need to reassess what to offer your clients during these months to ensure that they keep booking your services. Don’t do everything, it is important to remain focused on promotions that you feel will work for your particular practice – remember quality is better than quantity. When it comes to gaining repeat business it is important to think outside of the box, as you need to beat the competition. So be creative and keep your clients interested… you want them to want to visit you as well as need to. There are more suggestions in our business blog on holistictherapistmagazine.com.

holistic therapist 2012

business | marketing

Marketing

made simple Ara Lee offers practical customer oriented tips and asks therapist Jane Roberts (left) about her marketing approach

ow can marketing help your business establish and grow? This article is designed to encourage you to plan and implement a marketing strategy for the long-term success of your holistic therapy business. Marketing works closely with sales, PR and advertising: It can be complex, as it covers a broad spectrum, from market research, analysis, products, services, and branding decisions, to consumer psychology, distribution and retailing... But let’s keep the theory simple, and the approach practical. What is marketing? Simply: Marketing is about you knowing your business, your customers and your competitors, and ensuring that potential customers know that your product or service exists. Remember that a great product or service can ‘sell itself’, but people need to know about it first! How do I get marketing to work for my business? You need to invest in your company’s ‘presence’ in the market place, and to reach out to your customers. It’s important to keep in mind that marketing is an activity which will accompany you from the conceptual stage of your business, right through to when it’s strong and established. The fact is, competition never ceases to challenge

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your company’s place in the market, and your customer base is always free to choose where they wish to spend their money. Have you ever considered what makes you choose one product or service over another? How do you even know about that product or service? What makes a particular product or service stand out from a crowd? How do you decide which is best for you? By asking yourself these questions and thinking like your potential customers you can gain great insight into how to reach them. And by using marketing tools you can set yourself apart from your competitors, strengthen your market ‘presence’ and business identity with customers.

Jane “but have noticed that just a little free-advertising aimed at the right group of people really helps to extend my network” As a holistic therapist you may be setting roots after running a mobile business and may already benefit from a loyal customer base. Having found a location where customers can visit you is a huge step. So how do you plan to reach out to the potential new customers? Jane set up her Shiatsu massage business alongside her career as a psychotherapist. “I found promoting my services on the company intranet a really useful way to raise awareness, as well as to help support my colleagues to relieve their stress.”

Word of mouth As an entrepreneurial therapist how do you ensure your customers take notice of you and what your business delivers over the competition? How do you tempt your customers to try what your business is offering and then get them to return to you, and to recommend your service? In other words, is there any way to gain clients and keep them coming back for more? Word of mouth is a fantastic marketing tool; it is free, and it works. I asked Kent-based Shiatsu therapist Jane Roberts how she manages to inexpensively and effectively market her services. “I don’t do much marketing,” admits

Image is key How is your business perceived by the outside world? Think colour schemes; think welcoming, inviting, comfortable, calming. Have you considered subtle music or scents? How do you want your customers to feel when they enter your room, and what do you want them to say about it when they leave? Strive to create a relaxing environment that best complements the range of holistic treatments you are offering. Jane agrees. “Working from home certainly has its benefits, but it is important to separate your home and work environment!” Jane has a separate entrance to her Shiatsu therapy room and

business | marketing

assures that comfort and cleanliness are the most important factors. “The nature of Shiatsu complements psychotherapy, enabling the mind and body to free itself of worry and clutter. The stress relieving benefits of the massage should be reflected in a clutter-free, calm and welcoming space.” Jane creates the ideal ambience in a whitewalled massage room with the help of a comfortable futon bed, and non-pretentious Asian-inspired décor to reflect the origins of Shiatsu. She enhances the experience for her clients with subtly scented candles, and ensures the room is cleansed and thoroughly ventilated between client visits. Extend this sentiment about your working space to your business cards and internet presence. Your room, promotional flyers, or anything with your name or logo on represents an extension of you and your business. Make your image part of an overall ‘holistic experience’, which your customers will enjoy from the moment they see your name on your promotional material, or the second they step through the door of your treatment room. Reward loyalty Jane, who also offers discount to regular customers, took a radical approach after completing her undergraduate Shiatsu training. “A great way to get people interested in my service was to offer a free first treatment. The benefits of the therapy speak for themselves, and 14 out of 15 people returned for a further treatment and are now regular customers.” This helped Jane to retain her customers, develop relationships and in turn, better treat her customers’ needs. You can also take a tip from larger retail companies or small coffee shops which award ‘points’ for return custom, or thank your regular customers by rewarding them with discount off their next treatment for a referral, or recommendation. Give a little Share a free sample of rose oil or a scented candle with the receipt. Your customers will appreciate the gift and it will help to prolong the positive and relaxing feeling created during the treatment. Your business will gain the added advantage: every time

your customer samples the product or lights the candle they will be transported back to the time they experienced in your treatment room. Jane opted for a more practical promotional gift, but the results had a similarly lasting impact “I had my name, service and contact details printed on pens, which my clients could use in the office and didn’t mind misplacing or passing on.” Creating gift vouchers for a particular therapy or course of treatments can also be a clever and lucrative way to entice curious consumers, and for existing customers to introduce your services to their friends and family.

“I appreciate the importance of taking time out from helping others in order to help yourself!” Peaks and lows It is a good idea to regularly review the cycle and flow of customers. Are there more customers before a bank holiday? How did customers respond to discount and special offers? When did you sell the most vouchers? Aspects such as seasonal changes, and even sun and moon cycles can have an effect on your customers and their activities. Paying attention to the various influences on your business or customers enables you to gain greater insight to better read their needs. The longer your business is up and running, the stronger this ability and more useful this tool will become. Even Jane was surprised at the feedback she gained from having something as ordinary as the promotional pens printed. “I was really surprised when a first-time client told me they’d found the pen in a trendy London bar!” Jane, whose client base is close to her home in Kent, now has customers travelling from further afield to her treatment room.

Tried and tested Trying out every service yourself gives you the best feel for its benefits and how it can complement other therapies, or improve your customers’ wellbeing. Jane realised the health benefits of Shiatsu massage to combat physical stress from 25 years of helping clients through alcohol addiction. ‘Being a health care professional, I appreciate the importance of taking time out from helping others in order to help yourself!” She continues “The direct effect of Shiatsu on lowering my blood pressure was incredible. It inspired me to train for 3 years so I am now able to offer my clients the best of a holistic psychotherapeutic treatment. I believe in Shiatsu because I have experienced its effect and am able to treat my clients with conviction.” Take some time With careful planning you can adapt your schedule to enable a little extra time to be added onto each treatment, so that you can listen to your clients. This will enable to you to gauge if they are interested in learning about new therapies and will help you consider where to invest your resources. Jane always allows an extra 30 minutes before therapy for the first assessment, and another 30 minutes afterwards, she explains, “even with regular clients I ensure they have the time to sip Chinese herbal tea after treatments. It gives them a chance to warm up and ask any questions.” She has also learned to take time for herself and plans half an hour of Chi Qong into her schedule before every client visit, “…I find it invaluable for my health, the quality of my work and the benefit of my clients.” Even if you can squeeze in 5 minutes of ‘me’ time, then you are creating a balance for you, your clients and your business. Also, take time to meet with likeminded people and learn about new therapies and opportunities. Visit seminars, and intensify your training. Jane is a member of the Shiatsu Society, more information on Shiatsu massage and finding a therapist in your area can be found at: www.shiatsusociety.org. n

ge 12 vertising problems back on pa ad d an ing et rk ma r he ed lv so mma Townsend Read how Holistic Therapist Ge

business | PR

R P Y I D

By Jane Nead

(Public Relations) is a way of obtaining free publicity for your business through the media. But unlike advertising, which is paid-for space, PR is reliant on a journalist being interested in your practice. Editorial coverage is arguably the most valuable type of publicity. It is not guaranteed, nor is it always positive, and successful PR, is all about establishing relationships and having a sound knowledge of your target media. Journalists receive hundreds of press releases and rarely read further than the first couple of lines. Your release needs to be well written, and must be relevant to the publication. Sum-up what you want to say in the first sentence to grab their attention. By speaking to a journalist BEFORE you send it, you are giving yourself a better chance of having it read in the first place. If you are making the first approach to a paper, make sure you speak to the right person – ask for someone who covers health news. Journalists are far more receptive when they are not on deadline; if they are, offer to call them back. Be prepared and try to have a specific reason for contacting them. Talk about your practice and offer a free treatment. Email them straight afterwards with additional information or a link to your website, whilst the conversation is still fresh in their minds. Providing a treatment is a fantastic way to promote your

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practice, giving journalists a greater understanding of what you do. Many will ask questions during the treatment and some may wish to talk to you afterwards to check facts. Journalists operate within a ‘code of conduct‘ and a free treatment is likely to result in a review or article.

Positive PR doesn’t have to cost you anything Positive PR doesn’t have to cost you anything and can be a great way of promoting your practice. Don’t be afraid to talk to your local paper, but be a little on your guard – they are always looking for that big ‘scoop’. I am continually amazed by the number of journalists requesting only the most ‘sensational’ case histories, and I have often had to turn down the opportunity for coverage in the interests of patient confidentiality, or just because what the journalist was asking for didn’t feel right – so have integrity – PR is about your reputation! My final words of wisdom are… stay true to your practice and loyal to your clients. Make the press feel like you are happy to help them and deliver what they need, but NEVER do it at the expense of your practice. n

Ten Rules

of Thumb

The most valuable piece of advice I ever received was given to me when I first started working in PR nearly 20 years ago. This advice has remained at the heart of my business throughout my career. If you want to promote your practice, follow these rules and you will be off to a great start: 1 K now your local media – read your local papers regularly and take note of features that are relevant to your practice. 2 Always provide a journalist with what they want, when they want it. 3 If you can’t meet a journalist’s deadline, tell them when you can give them the information they need. 4 Never promise a journalist something you cannot deliver. 5 Never be scared to say you don’t know the answer – but always offer to find out. 6 Always check your facts and statistics. A journalist would rather wait for the correct information than publish something that is inaccurate. 7 Never call a journalist to ask them why they haven’t used your story. It’s not always their fault. 8 Ensure that the case studies have been approved by your patient, or by your client prior to publication. 9 Make sure you provide accurate contact details; they may be included in an article. 10 Avoid ‘off-the-record’, it never is. If you do not wish something to be published, don’t say it!

business | JP’s social networking

Let’s face it, all businesses

need Facebook!

Jonathon Pollinger of Intranet Future is a social networking expert and for Issue 1 provides tips and advice for setting up a Facebook business page

acebook is a great opportunity for holistic therapists to build their client base, obtain more business, and improve communications. It makes sense to be on the same platform as your potential, and existing clients, where you can communicate with them directly. About half of the UK population are on Facebook, and it is highly likely that you have a personal page on the social networking site too, but do you have a page for your business? Many Facebookers are interested in holistic therapy, so what are you waiting for? The key difference between traditional advertising and social media is that the former is just a one-way broadcast, whereas the latter enables twoway communication. FB gives you, as a holistic therapist the ability to build an audience, and to engage this audience with interesting and relevant content: competitions, hints, tips, advice, and links to holistic resources and information. All of which can interest people enough to ‘Like’ the Page, and more importantly encourage them to ‘Share’ your content across Facebook. Amongst this content you can incorporate information about your treatments, therapies, courses, and events. To ensure that this is also of interest, always provide details of the benefits, for example, telling

your ‘Fans’ that a yoga course could help to reduce stress and improve your physical flexibility, or that regular neck massages can relieve tension and stress. You could add weight and interest to your content by including links to news articles with stats and facts. For all your content, opt for an informal tone! Most of your updates will be read on News Feeds so will be positioned amongst updates from friends and family, all using conversational language, so this informal tone will help your content to blend in. Avoid expletives, slander or crudeness, as these are unprofessional for your Business Page. A great source of help on using FB for business is the Facebook Business Centre (facebook.com/business). You can also obtain regular social media tips, examples, and news from intranetuture.com/blog. Set up your Facebook Business Page It’s important to note that a Facebook Page is the appropriate entity for businesses as opposed to a profile, which is for individuals only. To set up a Page, go to facebook. com/pages/create.php or use the ‘Create Page’ button on the top right of an existing Page. You’ll then be lead through a straightforward process to create your Page and here are a few tips:

• Upload a professionally designed profile image like the picture on facebook. com/earthborn.holistic • Upload photos to create an eye catching photo strip like the one on facebook. com/HolisticHottie

Schedule a time of the day for your Facebook updates • Include keywords in the ‘About’ and ‘Description’ sections, for example, stress-relief, holistic, calm, balance, holistic therapists, wellbeing etc. • Add a Welcome Page like this one on facebook.com/ pages/OM-Yoga-LifestylMagazine/378184041043 • Once you have 25 ‘Likes’ then you can create your own Facebook address (URL), do this by going to facebook.com/username Quantity and Quality Once you have your Page set up, it’s time to start posting regular, as well as quality content. A good starting point is one post per week. It’s best

to plan in advance the type of content you wish to post, and when you are going to post it. You might even want to create complete posts in a Word document that you can copy and paste in the future. This gives you a pool of material to work with and can help you do quick posts when you’re busy. It is a good idea to schedule a time of the day for your Facebook updates and interactions with posters on your Page, this way you can provide a constant flow of good content. Here are some tips for making the most of your Facebook Page for your holistic therapy business: •U pload plenty of photos and videos – an eyecatching page is just that! •A sk lots of questions – they are great conversation starters! •P romote your Page – shout about it online and offline! •U se the Events function – promote your events on Facebook! •E ncourage ‘Fan’ content – ask fans to post on your Page! In summary, engage people with your Page. If you can make them feel special and generate a community around your brand, you’ll have advocates who will recommend you and your therapy both online and offline, which let’s face it, is great for business! n

holistic therapist 2012

business | awkward customer

NOeXtras! Massage and beauty therapist Donna Whittaker shares her awkward story of when a male customer dared to ask for â&#x20AC;&#x2DC;extrasâ&#x20AC;&#x2122;

holistic therapist 2012

business | awkward customer

Therapist and background I’m Donna, a mother of two, taking time out from my job as a beauty and massage therapist. I want to share with you an awkward experience I had when I first started in the holistic therapy industry. I was just 19, and in my third year of college. I was doing placement and part-time work at a gym and salon in Colchester, Essex.

The treatment and customer The client was tall and athletic in build, and aged around forty years old. He requested a full body massage, which lasted an hour. He had not visited me at the salon before but I recognized him as he had used the spa facilities and gym area a few times, and he had also had a session in the floatation tank.

The awkward moment As I always do with clients, I gave him some time to undress and make himself comfortable. I asked him to leave his shorts or underwear on and to lie down on the massage table. When I returned to the room a few minutes later, he stood in front of me absolutely naked. I felt embarrassed and awkward but thought maybe he didn’t hear me specifically say “to leave your underwear on.” I directed him to lie on his front and covered him with a towel. I was very young and wasn’t sure how best to deal with the situation, so I ignored it. It got worse… He said, “I don’t want a towel.” I replied by telling him that it was salon procedure and essential for the therapy, and that I had to use a towel to cover him. At this point, I really wanted to tell him to leave but I just didn’t know how to say it. I felt quite intimidated. I remembered seeing two of the regular guys in the

gym area, who were tall and strong, so knew that if things got worse or if I felt really uneasy then I could ask them to help me make the awkward client leave.

The awkward question I continued to remain professional throughout the duration of the massage, even though he was making groaning sounds. Unless I am doing a sports massage, I avoid the male groin area and massage up to the mid thigh, I

he said once again, “I don’t feel comfortable with the towel over me, as I can’t enjoy it.” didn’t even go this far with this guy, as he grunted several times and was saying things along the lines of “that feels good.” When he turned over onto his back, he said once again, “I don’t feel comfortable with the towel over me, as I can’t enjoy it.” I remember being quite firm with my response, telling him that, “I’ve got to keep it on!” I took a deep breath and continued to massage the front of his legs - it was at this point he said, “Do you do any extras in the salon?” I knew exactly what he was getting at and replied, “NO, it’s not that kind of salon.” For some reason, again I think it was due to inexperience, I continued through the last part of the massage, which was just the arms and

chest. I must admit that I did rush to get finished, and ignored his inappropriate behaviour. I gave him aftercare advice, including telling him to drink plenty of water, and then I asked him to put his clothes back on. I left the room and waited for him at the main reception so that he could pay for his treatment. I asked the two guys in the gym (I knew both of them), to stand with me, as I was the only therapist in the salon, and at this point felt really uncomfortable.

Experienced Advice I have a lot of experience now, and I’m a lot older and wiser, so I can see that perhaps he was trying his luck with me because I was young and because it was a new salon. I am sure this kind of thing happens all of the time, and it is usually to young girls or therapists just starting out. I used to think it was just a myth that went around the college that some clients asked questions like this. It is a very trusting and vulnerable job and although I had learnt how to deal with these situations with college scenarios, when it actually happened I just didn’t have the confidence to follow my instincts and confront an adult man. It is lucky for me that the situation did not escalate into harassment or worse. If this does happen to you, I would advice being firm from the beginning, so that it does not lead to having to answer ‘that awkward question’. Refuse to continue with the treatment unless he puts his underwear back on. You will not always have the security of other therapists or gym members around, so ensure you always have a phone to hand just in case a client gets persistent or abusive. After this happened, I gained more confidence which has helped me prepare for the future, but it still something that needs to be addressed in the industry, so that guys like this do not feel that they can be inappropriate towards professionals. n

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business | Rosemary’s Reiki

The Perfect Partners Rosemary Pharo speaks as a mother, Reiki expert, and child birth educator about the benefits of Reiki for pregnant patients

ack in 1999 I became pregnant with my second child, just after I had taken my second degree in Reiki. Everyday my hands went on my ever-swelling belly and I still remember the amount of heat that my womb and my growing daughter drew. My first labour lasted two days, this decreased to eight hours for labour number two, with the birth itself being a speedy seven minutes. Second labours usually are easier than first, but was this remarkable difference down to Reiki? Perhaps… Just recently a friend induced early due to her waters breaking at 34 and a half weeks, used Reiki to calm herself, calm her toddler, and calm her unborn baby. The induction, despite being early, was successful. Usually there is a much higher risk of caesarean in an induction. Time after time, parents of babies who have had Reiki regularly during pregnancy, tell us that they have alert, happy, very tactile babies. Pregnancy is a time of great joy, it is

also, however, a time of anxiety, worry and fear for many. For partners, it can be a difficult, uncertain time too. We know that a mother’s moods during pregnancy affect a child’s long-term physical and

perfect treatment during pregnancy emotional wellbeing – so, the happier and calmer a mother during pregnancy, the better for the child in every single way. Reiki, a system of natural healing from Japan, is the perfect treatment during pregnancy. It has no known contraindications. It’s very simple to use. It’s easy to learn. And research is showing that it is significant in helping people to feel

better, addressing anxiety and reduces pain. Practitioners offering Reiki to their pregnant client may spend a long time allowing Reiki to flow into the tummy area. Pregnant women often naturally find their hands resting on their abdomens – nature’s way of connecting with, and reassuring our babies. With Reiki, partners too can bond more easily with both mother and baby. Even if a person is not attuned or initiated to Reiki there are a number of Reiki exercises that a mum can use to help her pregnancy and her birth… as a practitioner of any holistic therapy you can pass these exercises onto your pregnant clients, or indeed use them for yourself when you are with-child. Gassho is one of the oldest Reiki techniques, and you can do it anytime, anywhere, and any place. It calms the mind, dealing with fears and anxieties. The classic technique involves putting your hands in a ‘prayer position’, then focusing on the spot where the two middle fingers meet. Really bring your attention to it. Breathe in through the nose and take the breath down into the belly while keeping all your attention on that one tiny area. Microcosmic orbit increase the energy naturally flowing in your body. Put the tip of your tongue on the roof of your mouth – this is crucial. Breathe in to the belly, focus on the perineum and imagine a circuit of energy – like electricity or light beginning at the perineum coming up the middle of the spine over the top of the head and down the front, back to the perineum. Keep imagining it flowing and imagine it flowing fast. ALWAYS bring the energy up the spine. Hui Yin can be used every so often. Practise pulling up the perineum, as in a pelvic floor exercise. Do NOT combine this with the microcosmic orbit. Learn more on Reiki and Pregnancy from Rosemary’s blog post on our website. n

holistic therapist 2012

business | featured competition

The purchase test for the perfect table

Choosing a new treatment table is a commitment, not to mention a big investment. So Jayne Randon shares her knowledge to help you with this daunting task...

T Jayne Randon from the Therapy Essentials division of Certikin International has more than 20 years experience within the health and beauty industry. She is an expert in the design and production of specialist massage tables and believes that there would be less disappointment and less money wasted if more therapists were given the correct information prior to making a purchase!

holistic therapist 2012

here is no doubt that even the most relaxing treatment can be ineffective if a massage table is uncomfortable, creaks with the slightest movement or feels like it might collapse at any time. Having a good quality table that is appropriate to your practice will help you to convey a professional image and will instill trust in your clients. Although no table lasts forever, there is a considerable difference in quality and durability across different makes and product types. There are three main criteria that you must consider to ensure that you select the right one to suit your business and your budget.

3 It must be strong enough to

the design does not suit a newly added therapy or skill. So the third point is key too. Top 3 Purchase Tips: 1. V iew your purchase as a business investment, research the market and buy carefully, ensuring that your table is appropriate for your prospective clientele. 2. T ry to select a table that offers you the scope to provide other treatments in the future, thus saving money in the long run. 3. D on’t be overwhelmed by the choice of massage tables. In reality, provided that the right quality and specification criteria are met, you will have no problem finding the right one.

Table width The most popular widths in the UK and Ireland are between 26” and 28”, providing a compromise between comfort for the client and accessibility for the therapist. Height adjustment You should be able to adjust your table to match your inside leg measurement – so that your hip is level with the

withstand regular treatments

3 It must be hard-wearing enough to absorb the wear and tear of sustained usage 3 It must fit with your practice and the type of treatments you offer Any table you buy must meet the first two criteria if you want it to last you any length of time. Having an idea of the scope of your business will give you the opportunity to buy intelligently, avoiding the need to replace the table before it is truly necessary, because

Check that your Table passes the Test prior to purchase: Massage tables are all designed using the same principles - it’s just a case of understanding the different processes and design options available to you and how they may affect your usage. Stability and strength Check the stability and strength of your table to ensure it is suitable for your practice. If you envisage carrying out any vigorous massage or bodywork, this will be especially important.

Height adjustment

top of the foam-filled vinyl. Speed of set-up If you are mobile, you will need to be comfortable carrying, setting up and packing away your massage table as quickly as possible. A cable tension mechanism can be set up from suitcase to table in under seven seconds.

business | featured competition

Flat or tilting A tilting angle is better for certain treatments, but some tables only tilt to an angle of 30° and this does not allow a patient to sit up. End panels If you need to be seated for treatments, ensure that you have Reiki end panels which are designed with cut-outs that allow therapists to sit closer to the table, thereby minimising the risk of injury.

Reiki end panels

Consider the weight if you are a mobile therapist Avoid a tilting table if you can as they nearly always add 2-3kgs in weight. If you only plan to be partially mobile, a heavier table may be feasible,

particularly if your supplier offers a carry case with wheels. A truly portable table should weigh no more than 15kgs. Face cradles and armrests If you are planning to be mobile, a breathe-hole means that you will not have the additional weight to carry. However, most clients prefer the face cradle. Advice and returns policy These days, many tables are bought without being seen – through catalogues or online. Consult a specialist retailer and research them thoroughly. Check the returns policy and warranties and ask their advice on your choice of table. Check that the product meets your expectations as soon as you receive it. n

Massage tables are all designed using the same principles

Competition

Holistic Therapist Magazine has teamed up with Therapy Essentials to give one lucky reader the chance to win a beautifully crafted and elegantly designed Affinity Comfortflex Massage Table, Affinity Thermo Electric Blanket and Sheet Set, all worth nearly £500. The Affinity Comfortflex has the versatility to be used for almost every therapy. Its comfort and style gives the impression of a spa bed, whilst retaining the flexibility of a portable one. Reiki End Panels make it ideal for seated treatments, allowing a therapist to put their knees right under the massage table, and the face cradle and arm rest lengthen the table by 12” to enhance client comfort. From the feet to the fabric, every detail has been taken care of to ensure you will never need to buy another table. As with all Affinity portable massage tables, this one comes with a two-year warranty, and sets up in just seven seconds, reducing delays between appointments or allowing your treatment room to be used for other purposes. The ‘Easi-turn’ knobs enable speedy height adjustment and at only 16kgs with its own wheeled carry case, it is easy to transport. So to be in with a chance of winning simple complete the following sentence…

“I want to win the Affinity Comfortflex because….” Email your answer to:

win@holistictherapistmagazine.com with the subject heading ‘Table’, your name, age, town or city of residence, and a contact telephone number. Entrants must be a studying, or working therapists, or a holistic professional, and must be a minimum age of 16 years old, and be a UK resident. The winner will be announced in our next issue. Therapy Essentials is the company behind Affinity, the UK market leader in portable therapy equipment. www.therapyessentials.co.uk

Face cradle and arm-sling

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business | Karen Watkins’ nutrition

Fight Off Colds and Flu Karen Watkins talks sniffs and sneezes and advises on nutritional supplements

i, I’m Karen and I’ve been practicing nutritional therapy for over a decade… Having always been interested in foods, vitamins, herbs and health, I started going to the odd lecture and then workshop. An evening course followed and somehow, years later and many thousands of pounds poorer I’d qualified as a Nutritional Therapist. If I’m honest, I’m not quite sure how that happened but I certainly love my job! I qualified 11 years ago from the Institute of Optimum Nutrition and have since worked in an allergy clinic, in

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private clinics, lectured, and also set up my own company: Mineral Check specialises in hair mineral analysis, working with a laboratory in the USA. The company offers easy access to the tests with the benefit of technical support here in England should you as a practitioner have questions on what the results mean or how to interpret them. One of the great pluses about running my company is that I get to spend a lot of the day chatting to practitioners about their clients, reading research, and attending lectures. Chatting to Jordan, our editor, I promised I’d share some of this here and also chat about some of the controversies that appear in the press from time to time… So this had been my plan for this first column, but then, a nasty flu-bug stopped me working for a few days. It’s the first time in years I’ve been too ill to work! Normally, I just take

an elderberry supplement at the first sign of sniffles around me, and the bugs pass on by. Elderberry is great for fighting off colds and flu. Viruses are covered by tiny protein spikes, which attach to and infect healthy cells. Elderberry contains an active substance that can

a nasty flu-bug stopped me working for a few days disarm these spikes and stop the first steps of infection. I usually recommend that clients take an elderberry supplement alongside beta-glucans. Beta-glucans are carbohydrate molecules made up of multiple units of glucose bound together in a specific way and one type of

Beta-glucans (1,3-1,6) works as an imuno-modulator. This means that they up-rate the immune system, making it more powerful. That together with a healthy level of Vitamin D will often hold the sniffles at bay. However a couple of mornings ago, I was checking my emails and found one mentioning the possibility that probiotics can help prevent respiratory tract infections. I was fascinated and went on an Internet hunt for the original research paper. It seems the Cochrane collaboration looked for evidence that probiotics could prevent upper respiratory tract infections caused by viruses – just like the common cold. Fourteen studies were identified and ten included in the final analysis. It would seem that probiotics might reduce the development of acute respiratory infections. Another great reason for taking a daily probiotic! Till next time, stay healthy. n

business | news

How can naturopathic nutrition

help your clients?

Graduates of The College of Naturopathic Medicine talk up nutrition

e often think of our weight and wellbeing at the start of a new year, however a healthy diet is something that is best integrated into daily lives, hence why nutritional knowledge could be a powerful addition to what you already offer your existing clients. Thousands of years ago, master healers in China perceived a way to classify food and disease according to simple, easily observed patterns; one eats cooling foods for overheated conditions, and warming foods are best for people who feel cold. Detoxifying foods are for those who carry an excess of toxins, and building foods are good for deficiencies, and so on. “Most of us either are, or know someone who is, struggling with the effects of a modern diet and lifestyle, and who doesn’t understand that you can change your mental and physical health significantly simply by changing your diet,” says Sarah Kirby, originally a massage therapist who went on to train for a diploma in naturopathic nutrition from The College of Naturopathic Medicine (CNM). “Massage gave me the power to help people with their aches and pains, and to relieve stress, but the more I became interested in nutrition on a personal level, the more I could see how much better most of my patients’ health could be if they addressed their diets.” “Naturopathic nutrition looks at patients holistically, and works on the basis that food is medicine and that natural is best. The body has an innate capacity to heal itself given the right conditions but you have to stop impeding it! I studied part time for three years before graduating as a nutritional therapist. It was ideal for me because classes were at weekends so I could

fit them around other commitments. I learnt so much shocking evidence about nutrition and its effects on the body that I was riveted. It just makes so much sense, from weight loss to behaviour.”

Change your mental and physical health significantly simply by changing your diet Sarah now combines her massage and nutritional practice at ‘Sarah Kirby Nutrition’ (in Brighton), “– it not only offers another income stream, but variety in my work, and the opportunity to really help people to a deeper level of health and wellbeing. Knowledge about nutrition has also profoundly impacted on my own health and I’ll always be grateful for that.” Suzanne Roelofs, a qualified dentist, and CNM nutrition graduate agrees with Sarah on the benefits of having nutritional knowledge as a holistic professional, “I began to realize that there are limits to what dentists can achieve for their patients because health comes from the inside out. I wanted to know more about the profound effect of nutrition on the body, especially on teeth and gums. I now use my combined

knowledge to practice holistic gum treatments through the Hale Clinic in London.” Naturopathic nutrition stresses the use of whole and organic foods as medicine – an integral concept of healing in many indigenous societies. Today, we see that a return to chemical-free foods, along with other dietary measures, is an effective answer to many health complaints and common conditions. Susan Curtis, Director of Natural Health at Neal’s Yard Remedies, feels that in order to help patients of natural therapies fully, therapists need to have a greater understanding of nutrition. A practicing homeopath since the 1980s, Susan says, “many years ago there were fewer chemicals in food and the huge cheap portions of calorie-dense foods we have now were not on offer. I increasingly find that I need to give lifestyle and nutrition advice to my patients.” So learning about the physiological and biochemical processes involved in nourishment, and the energetic side of food, and combining this knowledge with the therapies you are already qualified in, could ultimately benefit both yourself, and your clients. n For more information: www.naturopathy-uk.com

holistic therapist 2012

business | feature

HOLISTIC v MEDICINE Doctor Michael Wetzer talks frankly and insightfully about holistic treatments verses more mainstream medical methods journey to maximise his or her capacity to ‘heal’ rather than manage the patient he or she is working with.

Faced with a decision

The WHOLE story The term ‘Holistic’ was coined earlier in the 20th Century by Jan Smuts, president of South Africa, to denote the fact that the ‘Whole is greater than the sum of its parts’. In 1983 after a year’s ‘co-operative enquiry’ into Holistic Medicine with twelve colleagues, several of us cofounded the ‘British Holistic Medical Association’ (bhma. org), which still exists with these principles: 1) Each of us is made of body, mind, emotion, spirit, in interactive mode. 2) The doctor and the patient have a shared responsibility in the care and ‘healing’ of the patient. The share of this responsibility does vary depending on the state of the patient. 3) A broad range of interventions can be used including orthodox medicine, but extending widely to alternative, complementary and parallel approaches to medicine. 4) The patient actually has the capacity for self-healing at the deepest level, and the best medicine is a medicine that facilitates that, rather than go against it. 5) The doctor needs to be on some sort of self-developmental, or healing

holistic therapist 2012

The challenge that people with health problems face in the modern world of medicine is to decide where on the spectrum between the orthodox medical world and the alternative they can find the greatest healing. The Prince of Wales founded the ‘Foundation for Integrative Health’ in 1993 to try to bring the two together, and to demonstrate to the orthodox medical world the helpful role of complementary medicine. He succeeded to a large extent, but the foundation closed in 2008, and some of the orthodox world felt that this was good, as they felt it had misled the public, and too many of the complementary disciplines had been subsumed at times into the National Health Service. Nevertheless the work continues through groups such as the British Holistic Medical Association and one run by a colleague of mine who has created an educational integrative programme under the auspices of a group called ‘Health Creation’.

Mistletoe or Vitamin-C The main area in which I have brought the worlds together for many years is in an approach to cancer. As an example, I have looked after one particular man for more than twelve years who first came to me with prostatic cancer. He did not want either operative or radiation orthodox treatment, though did accept hormonal treatment and in addition we worked with an anthroposophical approach that included a medicine called Iscador, which derives from mistletoe, and is usually given as an injection. He maintained low

cancer markers for many years, and has only recently accepted that he now needs to go on stronger hormone therapy. It is hard without extensive formal medical studies to demonstrate whether or not the Iscador was partly responsible for his long years in remission, but he certainly has felt that it has been important for him, and continues to take it twelve years on. Other people feel the same about high dose Vitamin-C infusions, which I have also offered. (More information is on: vitamincfoundation.org/vitcancer.shtml). I have recently used this to support treatment both for a man with bladder cancer, which was at a stage where it was expected to have spread, and for a woman with breast cancer. Both of patients are doing very well, and both have also had orthodox treatments. I am aware that these are anecdotes, and confirm nothing, but the patients have felt very good about their inclusion of this sort of treatment. However, it is important to know that there are groups of my colleagues who have formed an organisation called ‘Quackwatch’ who would strongly dispute the role of Vitamin-C, or indeed the possibility that mistletoe might support the treatment of cancer, and indeed there are many others who are not part of this or other similar organisations, who would question the role and the evidence of these approaches. And it is also important to note openly, that there are people I have worked with using such approaches who have not had equivalently good results. After more than thirty-two years as a doctor it seems to me that the orthodox disciplines are beautifully summarised in what are termed the NICE (National Institute for Clinical Excellence) guidelines, (guidance.nice.org.uk/Topic). These guide us as doctors and form a base on which we are monitored and appraised, and by next

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year, ‘revalidated’ as doctors. They teach us how each disease or condition is recognised and managed, however they do not on the whole offer an approach to ‘healing’. Returning to the body, there has been more and more work done on preventative medicine: Hence the plethora of gyms, yoga studios, Pilates teachers, as well as Feng Shwei practitioners to improve your personal environment. Within medicine there is a whole discipline of dietetics administered by dieticians. There is interestingly a parallel between the polarities in orthodox and complementary medicines in the nutritional field, in that the orthodox dietary approach is parallel to, though different to people who are trained by such institutes as the Institute of Optimum Nutrition.

Nutrition Below I summarise eight aspects to nutrition that can be supported both by healthy diet, and by supplementation. 1) Oxygen is necessary for life, but it is a highly reactive molecule that may damage living organisms by producing reactive oxygen species commonly known as free radicals. These can cause harmful chain reactions throughout the cells of the body, creating problems such as arthritis and inflammatory or immune disorders, and they also cause the process of ageing. Antioxidants can safely interact with free radicals before vital molecules are harmed. As they themselves are oxidised in the process, they halt the chain reaction of cellular damage. Dietarily, including fresh fruits and vegetables and green tea is helpful, but there are many other supplements that can be used. 2) The human body is home to a host of microorganisms that work together with the body to create and maintain optimal health. Probiotics are dietary supplements that contain these helpful microorganisms that work to maintain overall health. Almost all probiotics are bacteria that are most prominent in the intestinal system. They act as natural health promoters by populating the digestive system with friendly microbes, which strengthens the intestinal system, boosts immunity, and

They act as natural health promoters generally promotes greater health. Foods that include these are yoghurt, sauerkraut, black chocolate, miso soup, pickles, tempeh, and kombucha tea. Many varieties of supplements are also available. 3) Essential fats are vital to maintaining health, and supporting the production of prostaglandins, which work against inflammation. They also regulate heart rate, clotting, and blood pressure, and help with hormones, and cell repair. Foods that contain the omega 3 fats include the fish oils, flaxseed and canola oil. There are three different varieties, omega 3, 6 and 9. Evening primrose oil is a good source of omega 6, and avocados, olive and sesame oil are good sources of omega 9. 4) Fibre is vital for the digestion making for regular stools, and minimising risks of any form of bowel disorder. Soluble fibre helps slow down release of blood sugar, and keeps cholesterol down. The non soluble fibre keeps the stools soft, moves waste through our systems, and balances the pH, keeping our acid-alkali balance right.

5) Enzymes are complex proteins by nature, they initiate and accelerate necessary chemical reactions. They transform our food into simpler more useable material, and unlock the benefits of the vitamins and minerals that we put into our body. People have created a whole array of enzyme therapies for a variety of ills. 6) Vitamins and minerals are found in many foods. Supplements bridge the gap between the foods we eat and the needs of our bodies. The body requires thirteen specific vitamins to function, and minerals are chemical elements necessary for sustaining life. They are interdependent and the right balance is conducive to health and regaining it after losing it. 7) A photoreceptor, chlorophyll, found mostly in green plants absorbs sunlight and converts energy into life sustaining carbohydrates, producing the oxygen that we breathe as a natural by-product. Structurally it is similar to Haemoglobin, the red pigment in our blood, and due to this provides most of the raw ingredients to make healthy vibrant red cells. It also supports immune response and promotes circulation and balances body pH. There are many supplement companies that produce supplements to support these needs. 8) Lastly but importantly are glyconutrients – the nutrients that promote cellular communication and immunity. Without them, or with a deficiency of them, our body is less able to function. Their necessity in our system has only been discovered in more recent times. There are supplements such as glucosamine, which is known for its support in arthritis. Their story in illness is well summarised in glycostory.com. So, dear reader, this, I hope gives you a taste of how to encourage your clients to be healthy, what tools you can begin to look at both in the orthodox world, as per the NICE Guidelines, and in the complementary world. n wwhealthcare.co.uk Recommended Reads: Steven Levine ‘Healing into Life and Death’ Carolyn Myss ‘The Anatomy of Spirit’ Brandon Bays ‘The Journey’ Dr Ali ‘The Integrated Health Bible’

holistic therapist 2012

Case Study

business | case study

Rosanna:

Entrepreneur and mother-of-three “I knew I was pregnant as soon as the morning sickness started! I had suffered with sickness for the full term of both my previous pregnancies. I was about six months in when I had my first treatment with Marianne; it lasted an hour. She used simple movements and very little pressure. I slept well that night and was amazed the following morning that my sickness had completely gone. I decided to keep seeing Marianne fortnightly, as I found the treatment had also helped to relieve my heartburn. I had tried so many different things in the past, from modern day treatments to old wives tales and nothing else had ever worked.”

Can massage cure

morning sickness? Marianne Kyprianou specialises in pregnancy massage and has worked with many ladies suffering from that dreaded feeling of nausea... The Myth! Although this type of sickness is said to occur in the morning, (hence the name), and only for the first trimester, many woman suffer for their entire pregnancy and it is not limited to a particular time of day either. This can be emotionally draining and physically exhausting to deal with for any mum-to-be. The Method! Pregnant clients attend an initial consultation, where they are given a treatment plan. This is done via massage to open and create drainage channels, focusing on the stomach area, thus removing congestion and toxins that cause sickness or the feeling of nausea during pregnancy. Chakra balancing bodywork is also included, using intuitive touch to revive, rebalance, and to realign energy levels. This is exactly what is needed after months of carrying and nurturing an unborn child. Many clients will only need one

holistic therapist 2012

treatment to clear sickness and nausea, and Marianne’s ‘hands-on’ technique means that fluid retention around the stomach is also cleared, and clients are left feeling less fatigued, and ready to face motherhood.

Every woman is different and so are their pregnancies As well as morning sickness, pregnancy can trigger a host of other unwanted side effects, including back pain, sciatica, neck pain, heartburn, fluid retention, indigestion, constipation, irregular bowel function, blood pressure problems, insomnia, headaches and fatigue... Every woman is different and so are their pregnancies, so with this in mind, the treatments are tailored according to individual problems. The massage also increases blood volume, which contributes to an already blooming complexion.

The Massage Therapist! Marianne has worked as a holistic therapist for nearly a decade, offering her clients a unique intuitive healing experience that encompasses spirituality and energy healing, chakra balancing, guided meditation and visualisation. She has worked in London’s Hale Clinic, as well as trained in massage therapy with Doctor Mortha Gowri. She now has her own private treatment room in Central London, and has created her own unique method of massage. Marianne is a facilitator of health on a cellular level, providing the opportunity for her clients’ self-healing mechanisms to engage, by releasing their emotions, and clearing the body’s blockages. She has worked extensively with cancer patients, supporting them emotionally and energetically through their process. Having also attained good results working with trauma release, and those suffering from ME/Chronic fatigue, anxiety, tiredness or stress. Clients have travelled from all over the world to be treated by Marianne, and her work has featured in Cult Beauty, London Paper and Tatler... and now Holistic Therapist! She believes that her style of massage for pregnant woman is a great method for other therapists to adopt, so that they can also help their clients in the same way. Email Marianne of Just Holistic email info@justholistic.co.uk. n

you & your health | feature

The heart of yoga and massage

for pregnancy

& beyond

My work as an active birth teacher means that I can support women through all aspects of pregnancy, birth, and beyond. Women generally join my classes at any time between 14 to 30+ weeks. All classes start or end with half an hour of tea and discussion, a time to share with other women many of the issues surrounding pregnancy, birth, and becoming a mum. Classes help women to feel more at ease in their bodies, and feelings of anxiety or exhaustion begin to recede, helping their connection with their babies to blossom. Turn over to learn more about how you as a therapist can help mothers and babies benefit from my workshops and classes.

Lynn Murphy has taught at the Active Birth Centre in North London, founded by Janet Balaskas, for the last 15 years. She has developed a number of workshops and classes especially for mothers, and babies and is also responsible for the development of a specialised therapy clinic for women, babies and their families. theheartofparenting.co.uk Fitness TV 282

holistic therapist 2012

you & your health | feature

1. Posture Awareness

If a woman is unaware of her posture during pregnancy, and is maybe quite disconnected to her physical body, she is more likely to experience many of the minor discomforts common at this time. These can be prevented or relieved by developing better body awareness through yoga.

1 2. the Breath

Pregnancy

I help to prepare women for birth through awakening this body awareness, as well as developing awareness of the breath, the pelvic floor, optimal positioning of baby, and the linking of yoga postures to the way a woman’s body wants to move in labour, and postures that may want to adopted for birth. I use my touch within the classes to draw women’s attention to an area of tension or misalignment. Touch is brought into the class via simple massage, practiced in pairs. The power of these classes comes from absorbing all of this information on a physical level, almost by osmosis.

Yoga

5. All Fours Poses

The practice of a number of all fours type poses helps women find a deepening connection to the earth. It allows the baby’s weight to fall away from the spine, bringing release as the baby grows heavier. It is a natural birthing position for many women. We look at the use of props within all the poses as well as movement. Yoga is an invaluable tool that will translate beautifully for labour as it connects a woman more deeply to her physical body as well as to her breath - it is the breath that releases discomfort and keeps her in the moment, and it is this that will help her through the journey of labour and birth. Remember women give birth with their bodies not their heads!

4. Standing Postures

In standing the sense of the earth beneath and the sky above continues to help a woman find the release through the heels and lower back, while developing freedom in the upper body and a sense of carrying her baby closer to the spine. Her posture will have a direct impact on her baby’s posture as she gets closer to the birth and will help her to deal with the aches and pains that are common due to the laxity of the joints.

holistic therapist 2012

4 3 3. Grounding Work

In the seated poses there is the sense of grounding through the sitting bones as the pelvis follows the pull of gravity beneath, this allows the spine above the waistline to grow tall.

you & your health | feature

2. Changing Techniques

Sessions also introduce and develop the changing techniques needed as babies grow, supporting each new developmental stage. Parents can go on to use these simple techniques on a daily basis, as they hold, soothe, and massage their baby.

1. Communicate with Touch

Yoga helps a woman discover the confidence to trust in herself through the journey of birth into motherhood. Through the art of massage and yoga, a new mother can discover how to truly enjoy the early months of her new baby’s life. In the first months, babies will receive a great deal of what they need from their parents’ loving touch. This touch may be the gentlest caress, through to a full body massage. As humans, we thrive on touch; when we touch another, we cannot fail to be touched ourselves. The art of baby massage helps new parents to communicate with their baby, enhancing a baby’s health and wellbeing, relieving common issues such as colic, and encouraging deeper sleep.

Postnatal Yoga &

Baby massage 4. Include your Baby in Yoga

5 5. Parenting from the Heart

As part of all the postnatal classes, women continue to share their experiences over tea. This is where we can discuss parenting from the heart, I believe this approach leads to increased confidence and self esteem in mother and baby.

If babies become restless, we include them within the yoga. This may be within the postures or by non-resistance i.e. stopping to feed or soothe baby as and when needed. The practice of acceptance within these moments is yoga; being present in the moment is discovered through connecting to the breath. Babies grow accustomed to their mum’s practice of yoga alongside them, and grow to love this. Yoga can become an invaluable tool that can be used within a mother’s daily life.

All images copyright of tonisheppard.com

3. Postnatal Yoga

Through yoga, a woman’s postnatal body regains strength and tone in a safe and effective way. It is perfectly natural for a new mother to devote most of her time and energy to caring for her new baby; this can leave her feeling overwhelmed at times. Yoga will regenerate her flagging energy, release bodily tensions and strengthen her core, it will also provide time for the mother to nurture herself, so she can better nurture her baby.

holistic therapist 2012

you & your health | Mother’s Day

Macdonald Bath Spa Hotel

This 5-star spa is located near the Roman Baths, and the new Thermae Bath Spa, and still far away enough for tranquility. The Macdonald has a range of exclusive signature spa treatments, designed by Decléor, which combine the best of Bath’s spa traditions with ancient Celtic wellbeing secrets. Also enjoy makeup tuition, beauty treatments, all over body treatments, alternative therapies, and hot stone therapy massage. There are seven beautifully lit, tranquil treatment rooms, including a double room, which is ideal for mothers and daughters, and also caters for disabled guests.

Spas for you & your mother

As a holistic therapist you will be fully aware of the importance of taking time out for yourself. There is no better excuse then the arrival of Valentine’s Day and Mother’s Day to treat your loved one to an idyllic spa break, and it would be rude if you didn’t join them! 34

holistic therapist 2012

you & your health | Mother’s Day

K West Hotel & Spa

The Chester Grosvenor

K West Hotel & Spa With over 80 holistic treatments, a hydrotherapy pool, sanarium, sauna, steam room and London’s first snow paradise, stylish K West offers the perfect short break stay for mothers and daughters. With the Fashionista Package guests will be pampered to their heart’s content. The 4-star spa runs yoga and Zumba classes, and is located a short walk from Westfield London and Holland Park, so after chilling out and working out, guests can head out and hit the shops. Spa packages include en-suite bathrooms.

Cedar Court Grand Hotel & Spa

York-based 5-star Cedar Court Grand offers beauty treatments for both men and women. The spa is fitted with a 14-metre therapyjet swimming pool, a whirlpool spa, sauna, steam room, airconditioned gym, and a relaxation room. Guests can enjoy a range of therapeutic and rejuvenating treatments, using products from top European skincare house, Germaine de Capuccini. The spa hotel has a New Year’s getaway package, including a night’s accommodation, continental breakfast, a choice of two 30-minute spa treatments, or a one-hour spa treatment.

Cedar Court Grand Hotel & Spa

Rockliffe Hall Hotel

The Chester Grosvenor

Rockliffe Hall Hotel

This impressive Grade II-listed building is in the heart of Chester. The 5-star hotel has been fitted with a contemporary spa, outstanding Michelin-starred restaurant and a vibrant Parisianstyle bistro. The Chester Grosvenor spa has five luxury treatment rooms, a relaxation area, steam room, herb sauna, ice fountain, footbaths, themed shower, and salt grotto. Chester houses wonderful boutiques in the ancient two-tier rows, creating a unique shopping experience ideal for a mother and daughter weekend away.

Set on a magnificent 18th-century estate, the 5-star Rockliffe has a state-of-the-art spa with eight thermal bathing experiences. It boasts a 20-metre pool, hydro pool, sound-wave therapy beds, golf course, gym, contemporary rooms, an exclusive Comfort Zone and organic ILA products. Enjoy being refreshed with champagne and freshly squeezed juices, inbetween having any of the variety of treatments, including a sweet pea and rose facial, and Rasul mud therapy. Beauty therapists are also on hand for facials, wraps, massages, anti-ageing and detoxification treatments.

holistic therapist 2012

you & your health | Valentine’s Day

Spas for you & your lover

holistic therapist 2012

Seaham Hall The 5-star Serenity Spa, located at Seaham Hall is oriental in design, and inspired by Feng Shui. It offers over eighty different treatments, a 20-meter ozone-cleansed pool with massage stations, a stressreducing “Men’s Collection” grooming package, sanarium with crystal-light therapy, an ice fountain, plunge pools, and a roof garden. Three-course dinner deals at Ozone, the spa’s restaurant, and full day spa access are available with the ‘At Your Leisure’ package, making it an ideal romantic treat.

you & your health | Valentine’s Day

Hotel 1898

Ferienart Resort & Spa

Hotel Villa Toskana

Auchrannie Spa Resort

Hotel 1898

Hotel Villa Toskana

Ferienart Resort & Spa

Auchrannie spa resort

A visit to Hotel 1898 in Barcelona with your special someone is the perfect opportunity for romance, surrounded by spectacular architecture, urban landscape, the Mediterranean Sea, and an unbeatable climate. Unwind and relax in hot tubs, saunas, steam rooms, heated swimming pool and aquatic relaxation zone. The romantic packages on offer are perfect for lovers, with an added tender touch of strawberries and Cava. The hotel also has a range of soothing treatments, including spice therapy rituals with exotic wraps.

Enjoy the Mediterranean ambience with a touch of southern flair at 4-star Hotel Villa Toskana. Located near Heidelberg, the heart of the wine city Leimen, this popular destination is perfect for Valentine couples. Visit Heidelberg Schloss, the romantic castle, and then get pampered in the spacious spa facilities, which include a steam bath and sauna. Use of the spa and fitness area is included in the price of the stay. The hotel has an in-house beauty salon and an array of beauty treatments on offer including relaxing massage and cosmetic treatments.

The 5-star Ferienart is situated in the car-free Saas-Fee, it is one of the most innovative and sustainable hotels in Switzerland. Surrounded by a breathtaking mountain scene, it is an ideal romantic retreat. The “Paradia” spa houses an adventure pool, Jacuzzi, saunas and steam rooms, with plenty of treatments and therapies to enjoy. Ayurveda treatments are often carried-out by Indian masters. Hot stone therapy, beauty baths such as the Wallis hay bath, or Heida grape peeling can be booked at the spa desk. Guests can browse and buy beauty products from the brochure.

Located on the Isle of Arran, Auchrannie is the ultimate escape. The spa currently has a couple’s offer, which includes a minimum two-night stay, bed & breakfast, a daily dinner allowance of £20 per person, as well as full use of the extensive leisure facilities; saunas, steam rooms and swimming pools. In addition the hotel will include a fabulous bottle of ‘fizz’ on arrival, and one mini ESPA treatment worth £30. ESPA products have been created with the highest quality organic or wild plants known for their purity.

holistic therapist 2012

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holistic therapist 2012

07/12/2011 18

you & your health | relationships

Refresh your

Relationship Painting: Eleanor Jones

Gina Hardy’s tips for injecting love back into your relationship...

Focus on the good things, in a spontaneous way: Spend time openly appreciating each other – many of us get caught up in analysing what’s not right in our partners and we forget the great stuff about them. Watch them and tell them what you love about them! Explore life, and have fun together: Take each other to places you’ve always wanted to go to. Quality time is sadly

lost for many people because they get caught up in the “doing” of life. Fun keeps your relationship alive and kicking! Always ask: “What does this relationship need from me?” You can only change what you bring to the relationship. Telling your honey what they should, or should not do, is relationship hell. Be responsible and self-aware all of the time!

Find out how your honey would like to be loved: Each of us has a “love language” – Some people like physical demonstrations of love, like sensual touch, others like loving words, and some like material gestures, like flowers. We are all different! Encourage your honey to be who they want to be in this world: Freedom to be with individuals, while connected

in a loving relationship is key. Support, nurture and allow each other to live life to the fullest. You don’t own anybody, and being who you are is essential for a happy relationship! n

Read more on relationships on Gina’s blog post: holistictherapist.com holistic therapist 2012

you and your health | Retail Therapy

HappyNewShoes

As a therapist you will be used to rushing around to people’s homes or standing on your feet caring for clients for hours on end, but you don’t have to compromise cool style for comfortable practicality. Jordan the editor has selected her favourite five shoes to make your feet smile with both style and comfort Ballerina Butterfly Twists Ideal for driving, travelling and for standing, these ballerinas are suitable for all methods of your work. The lightweight soles have skid resistance, are super durable, and flexible, and the latex cushioned heel provides comfort and support. Butterflytwists.com Elizabeth Nude Studs £24.99

Fall head over heels in love with Noavelles: Stylish limited edition heels, with a supportive strap and made from high quality Italian leather. Designed for dance and comfort. Each pair comes with a matching bag, so you can keep these beauties tucked away in your treatment room ready to strap on if you are heading out after work or if you have a formal meeting. noavelle.com Jolie Black & Gold £100

holistic therapist 2012

Bootiful Butterfly Twists With all the same benefits of the ballerina, these slouch boots are ideal for travelling in comfort and warmth to appointments or to leave tucked away in their convenient pouch just in case the weather changes. Angel Grey £39.99

Holistic Silk Slippers Lightweight and non-slip, with magnetic massaging insoles that can aid circulation and give you a soothing foot massage. Wear in the treatment room, at clients’ homes, during yoga practice or teaching. The magnets are removable and they come in a variety of colours. holisticsilk.com Blue Bird £70

Victoria Plimsolls These unisex pumps are casual and comfortable, and available in a variety of colours: Including bright pink, and natural blue. HTM loves the white ones for a clean but cool finish to your uniform or therapist attire. victoria-plimsolls.co.uk Dora £35

you & your health | Editor Mix

The difference in touch

Are you looking to extend your knowledge or training? Perhaps you run a practice, and would like to recruit new therapists, who specialise in a different area to you? Read on to find out more about two contrasting therapies... A Health Kinesiologist at work

Make-up Therapy

Look good and feel better

Kinesiology

Working from the inside out

As any qualified Kinesiology Federation member would tell you there is no such thing as a “typical” kinesiology session. The content of each session depends on the client’s needs at that time, and the type of Kinesiology being practiced. For example, even the same client may have different needs after an argument with their partner than when they have over-indulged in food. Kinesiology, as developed by American chiropractor George Goodheart, uses muscle testing to get a picture of what is happening in your meridian system (from the traditional Chinese medical system), and how this may be affecting your health. A Kinesiologist will then use gentle, yet extremely powerful techniques to better help you achieve a sense of health and wellbeing, whether

The combination of touch, cleansing, face massage, and moisturizing, with the relaxing sweeps of brushes and fingertips, gives an uplifting and peaceful feeling. I set up make-up therapy after being inspired by a very special lady, who I visited in her home on the day of her son’s wedding – physically, emotionally, or mentally. This is not just for people who are feeling below par, it can also help you perform better at work, in sport and in other areas of your life. Kinesiology also allows the Kinesiologist to draw on any other healing techniques and modalities that they are qualified in, and integrate them into the session where appropriate and indicated by the muscle response. Transferable Skills: Any other holistic therapies, or medical practices. Suitable Character: People who are interested in the health and wellbeing of friends, clients and of themselves. Potential Clients: Everybody, including your existing clients of other therapies. More Info: kinesiologyfederation.co.uk

A feel good experience for patients everywhere (the one day that she wanted to look more like her former ‘well’ self). After the therapy, she looked in the mirror, a beam of happiness radiated her face, and it warmed my heart. The piles of make-up she owned told a story about how immaculately presented she had been prior to becoming ill. Once a month, I hold an uplifting therapy day at Pilgrim’s Hospice in Canterbury, whereby I make-up the patients, whilst beauty therapist Emma Phillips offers touch therapy via massage, manicures and other treatments. The patients love learning new

If you would like to talk about a therapy on Editor Mix than please send details to editorial@holistictherapistmagazine.com

Mix Editor

techniques whilst relaxing into a really fun afternoon. My aim is to inspire other clinics and hospitals to get involved with make-up therapy, to include it as part of their rehab process, and to promote it as a feel good experience for patients everywhere. Transferable skills: Indian head massage, massage, reflexology, beauty therapy, facials, makeup artistry, holistic skin care. Suitable character: caring, interactive, prepared to give a little spare time for free. Potential clients: unwell or elderly patients, local hospice, or care homes. More info: emilyrosemakeupartist.co.uk n

Emily set-ups make-up therapy

you and your health | Editor Six

FOnal

Six Editor

Being an actress, dancer and model must mean you have a pretty hectic schedule, how do you generally wind down after a long day? I find it very difficult to switch off because I am always so busy with different projects, and there is always something to do. So the best way for me to stop and unwind has to be by having a bath, as it means that I can’t do anything else other than relax.

What holistic therapies to you swear by to help you stay physically fit and focused for work? People often forget about mental health –

holistic therapist 2012

unda

Made in Chelsea actress Funda Onal answers six of the editor’s questions

addressing your mindset is so important with what you can achieve, both for inner happiness and with your health. I really try and use a positive attitude and read a lot of motivational books… Louise Hay, and Dr Wayne Dyer are two of my favourite inspirations. I think massage is the best way to relieve tension, so I try to have one at least once a month. I build up tension mainly in my neck, shoulders and back, but massage also gets rid of any muscular issues I have at the time from dancing or training. I usually perform a few of these stretches at home in the morning or evening.

Why is yoga one of your choice exercises? It is very important to stretch out the muscles, and I find that yoga is the perfect way to do this without over stretching. Everyone is so used to working muscles for strength and tone and never think it’s important to stretch them out, but the stretching is what releases tension and stress, so it’s really important to do both. Especially for women as it makes your muscles long and lean, which is far more feminine than bulking up. Also yoga works all areas of your body and mind, as well as burning calories.

you and your health | Editor Six

Photographer: Jodie Morris

Photographer: anna fowler

I think massage is the best way to relieve tension

Being in the limelight constantly, do you follow a healthy diet plan? I never deprive my body of anything as if I crave something I probably need it. I think anything in moderation is fine, but I always try and have a well balanced diet (with treats) and just try to avoid alcohol unless I’m on a special night out… and sleep is so important for a general healthy look and mindset.

professionals all of the time, do you feel great when you look great? Looking good on the outside can certainly help with a performance and feeling good at the time as it boosts your confidence… But we also know this is not the thing that really makes you happy. I know the most physically beautiful people in the performance industry that tend to be the most insecure and unhappy.

In Editor Mix, EmilyRose talks about make-up therapy, as a performer you must have your makeup done by

Lastly, what are your New Year’s resolutions? I never make New Year’s resolutions because I try to strive throughout the

year and I have a list that I add to when I think of something. It tends to be new business ideas or new skills I’d like to learn – I am currently working on my DJ-ing, and mixing music, so more of that and still keeping busy with my acting, presenting and modelling. I always ensure I add a few things that I can do for others to my ongoing list too – ‘The best way to find yourself is to lose yourself in the service of others’- Gandhi, Mahatma. n You can view Funda’s show-reel at vimeo.com/25127131

holistic therapist 2012

you & your health | Editor Pix

Pix Editor

Professional Panel I have chosen a beauty product, a body product and a drinking product for our team of professional judges to try – so let’s see what passes the test...

Tracey Woodward

Karen Watkins

Marion Taylor

Spiezia Organic Facial Cleanser It is the best cleanser I ever tried. I know the founder of the brand well, and not only does it leave the skin super clean and smooth, it also dissolves every trace of even waterproof makeup. Using only organic ingredients, I highly recommend this product.

Spiezia Organic Facial Cleanser I never thought I would be tempted away from my usual product but this cleanser has done just that – A lovely oil-based cleanser that gently removed my make-up, leaving my skin feeling wonderfully soft and clean. Hand-made with quality ingredients, I just need to avoid the temptation to use too much as a small amount really does the job. It’s deliciously scented and beautifully packaged and certainly worth trying. An absolute winner!

Spiezia Organic Facial Cleanser Lovely little pot, gorgeous smell (not too overpowering for a facial product). Actual cleanser was a nice consistency and didn’t leave any oily residue. Left my skin pleasantly soft and supple. I would recommend this cleanser. Novus Tea I tried 3 varieties; Persian Pomegranite, Citrus Chamomile and Organic Jasmine. Absolutely loved these teas. Gorgeous packaging that would look quite cool sitting on your kitchen side, trendy bags. Beautiful aroma and fantastic taste. I also really liked the fact that you could clearly see what was in each bag with decent sized ingredients. Will definitely be buying these from now on.

Commercial Director of Urban Retreat urbanretreat.co.uk

Novus Tea I absolutely love the packaging and pyramid shape of the tea bags. The tea itself smelt heavenly – sweetly perfumed but a not too overpowering flavour once brewed. I admire the organic ethos of the product and would even consider stocking it at our East Dulwich Deli in Urban Retreat at Harrods if we were looking for new brand. Raw Gaia Detox Living Massage Bar I found the bar usefully contoured, making it easy to hold. It felt rather oily, but this makes for a good massage once rubbed into the skin. I love the idea that this is a totally detoxifying product, yet I found it difficult to detract from the smell, which was rather strong and not very pleasant.

5 product

Nutritional Therapist & Founder of Mineral Check Reyad Sekh Em Practitioner mineralcheck.com harmonyhealing.co.uk

Novus Tea Citrus Chamomile is the nicest tea I have tried! It smells delightful, as do so many other teas but this one really is gorgeous, a pretty colour and is totally delicious. Refreshing, a great morning pick-me up, a lovely after dinner drink, just perfect. The maize bag is biodegradable. Perfect tea! The Persian Pomegranate is equally delicious. I am a convert to Citrus Chamomile. Highly recommended. Raw Gaia Detox Living Massage Bar This baffled me, I wasn’t quite sure how to use it, working out that I applied it after a shower and rinsed it off afterwards, I found that the cacao butter really softened the skin and the essential oils mean the bar smells divine. The heart shaped bar is fun to use – Nice product, from a great ethical cosmetics company too.

Raw Gaia Detox Living Massage Bar First impressions were good, nice colour, attractive packaging, great ingredients, would make a nice little gift for someone. However, upon opening the packet, the beautiful aroma that I was expecting didn’t materialise! I was looking forward to a gorgeous waft of Rosemary or Juniper oil, which can be both refreshing and uplifting. Unfortunately I can only describe the smell as something you would find in your spice rack in the Kitchen and not something you want to rub on your skin. Was it detoxifying? I’m afraid I will never know as I really couldn’t stand the smell.

Spiezia Organic Face Cleanser: 100ml £32.75 spieziaorganics.com Novus: A New Dimension in Tea, per pouch of 12 pyramids £3.50 novustea.co.uk Raw Gaia Organic Detox Massage Bar: £8.99 rawgaia.com 44

holistic therapist 2012

business | Buyer’s Guide

products personally chosen by the editor Yantra Mat

Affinity Blanket

The Yantra Mat (£39.90) is a portable cotton mat covered in 210, non-toxic ABS plastic spiked flowers designed to stimulate special ‘acupoints’ on the body through acupressure. Each flower has 42 contact points, so the mat has 8,820 contact points in total. For acupressure to be effective you can apply pressure along any point of the meridian line and this stimulation will send messages throughout the body. As all meridian lines run along the back, lying down on the Yantra Mat can help improve the flow of energy through the whole body. yantramat.co.uk

Therapy Essentials, has launched the Affinity Thermo Electric Blanket (£39.99). The Blanket combines advanced technology with expert design, including the superior heating quality of double layer helix heating wires. Measuring 185cms by 80cms, it is designed to fit a massage table and has elastic loops to secure it. “The Blanket is the perfect way to keep clients warm and comfortable during treatments over the Winter months,” comments Jayne Randon from Therapy Essentials. Turn back to page 25, to be in with a chance of winning one, along with an Affinity Comfortflex massage table. therapyessentials.co.uk

Aerte

LitePod

Klean (£62.50) is the World’s first continuous air disinfection unit, set to revolutionise the way in which consumers clean homes. It Kills common airborne infections including life threatening flu viruses and colds, protects against allergens (pollen, dust mites, dog hair), and eliminates bad odours. Such is Klean’s effectiveness in killing airborne germs that this technology is used in hospitals to combat deadly healthcare associated infections like norovirus, c-diff, MRSA and influenza. Klean would be a welcome addition to any salon or treatment room, providing 24/7 protection against the spread of germs and cross infections. aerte.com

The LitePod (£115) is a proven, effective treatment for the symptoms of SAD and also for the milder forms of the Winter Blues. Manufactured in the UK, and to EC93/42, which is a European wide Medical Directive, under ISO13484, the medical equivalent of ISO9000, and as medical products you do not have to pay VAT if buying it for personal use. Normally a treatment time with the LitePod is about 45-60 minutes, you can use it for longer but not within 4 hours of bedtime. This is because it works by cutting off the melatonin and bringing up the levels of serotonin. sad.uk.com

holistic therapist 2012

We also offer a wide range of training courses in holistic therapies.

holistic therapist 2012

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holistic therapist 2012

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holistic therapist 2012

you & your health | Editor Fix

Baring my Sole All I can do is apologise in advance for what you are about to witness... my feet!

fter watching expert foot reader, Jane Sheehan on the Tele a few times, I was very intrigued to see whether somebody can really describe a person from analysing their feet, and whether this can really be a therapy. So here I am, issue 1 and baring my aesthetically unpleasing feet – I guess my intrigue got the better of my vanity. I felt very self-aware while I read through Jane’s analysis of my feet. I can really see how it can be a useful therapy for you to take stock of how you operate in your every day lives, both at home and at work. It is also a nice add-on service to offer to your existing clients. Jane’s accuracy has astounded me and the most amazing thing is that these points are reflective from actual features of the feet, feetures if you like (sorry I couldn’t resist that one)… so there is no claim that Jane is psychic or has some unique gift, she proves that anybody can do foot reading and helps them do exactly that with her interactive eLearning website and her how-to books. One of them being ‘Let’s Read Our Feet’,

Fix Editor

and we have a personally signed copy up for grabs! To be in with a chance of winning, head to footreading.com, go to the Free Stuff Section and then click on Top Ten Secrets and answer the following question: High arches are commonly found on people …. a) with strong believes b) with strong inner resources c) who work in Human Resources What my feet reveal about me Jane says: Your right foot is wider than your left meaning you are very hardworking but you’re not working as hard as you used to do. I say: ACCURATE! At first, this made me think – this isn’t me – But I have actually changed the way I work compared to the way I used to. I have realised that in order to be as productive as I know I can be, I need to have a balance, which means sleep, food, and taking general time out to do things I want to do or just to get a change of scenery. I used to stay up all night working sometimes, but this was counterproductive as the next day I was utterly useless, it is way better to have some

wind down time, rest fully and steam at full pace the next day. Jane says: The great news is, that the underside of your feet are fairly unblemished so you aren’t experiencing any major issues right now. Nothing much is concerning you and you’re going with the flow. I Say: ACCURATE! I like going with the flow, things happen naturally, life is spontaneous and you can hone in more easily on priority. I do however plan for some things and once all is organised I can continue my flow again. Jane says: Your little toe is hidden on your right foot, but on the left is visibly on its side, meaning that in the past you were a covert rebel – you’d do the window dressing to appear to be doing

Email your answer to win@holistictherapistmagazine.com with the subject heading ‘Foot’, your name, age, town or city of residence, and a contact telephone number. Entrants must be a studying, or working therapists, or a holistic professional, and must be a minimum age of 16 years old, and be a UK resident. The winner will be announced in our next issue.

holistic therapist 2012

what’s expected but breaking all the rules behind the scenes and getting away with it. Now something has changed and you no longer hide the fact! You don’t mind being overtly unconventional, rebellious, my way or the highway! I Say: ACCURATE! No comment ;o) – there is so much more to read from Jane’s analysis of my tootsies… So head to our website to read my editor blog with the full reading, including my comments. n

My feet

holistic therapist 2012