OUR BRAND February 2021
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3/ OUR MISSION
4/ MASTER LOGO
5/ LOGO VARIATIONS 6/ LOGO USAGE 7/ COLOURS
8/ TYPOGRAPHY 9/ OUR PROMISE
10/ PRODUCT BENEFITS 11/ TONE OF VOICE
12/ PRODUCT FEATURES 13/ PHOTO IMAGERY
14/ ZOOM BACKGROUNDS 15/ ICONS
16/ SUPPORTING ELEMENTS 17/ ASSETS
18/ CONTACT
CONTENTS
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PIONEERS OF CLOUD VIDEO RECORDING The safety and security of assets and people is essential to every organisation. Cloudview services provide genuine peace of mind and enable our customers to focus on their core business goals. Our next generation technology unifies, manages and securely consolidates smart triggered events from IP CCTV cameras in any location. In turn this helps reduce costs, increase compliance and remove uncertainty.
Simple. Smart. Secure.
OUR MISSION
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The exclusion zone (example)
©2021 Cloudview is the intellectual property of Cloudview (UK) Ltd. All rights reserved.
MASTER LOGO
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Colour version (on white)
Colour version (on black)
White out version (reversed)
Colour version (on blue)
Colour version (on grey)
Monotone version (black)
LOGO VARIATIONS
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MINIMUM WIDTH
25mm in print
WRONG VARIATIONS OF THE LOGO
120px in digital formats
Minimum width of the logo is 25mm in print and 120px in digital formats. This minimum width is necessary to maintain the readability of the logo.
LOGO PLACED ON PHOTOGRAPHY BACKGROUND
CLOUDview
DON’T
Do not distort, re-colour, outline or adapt the master logo.
LOGO USED ON THE PRODUCT BOX
White logo can be used on darker photography background. Master logo on lighter background if the colour of the logo doesn’t contrast too much with the other colours on the picture, if yes we advise to use monotone or white out version.
LOGO USAGE
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PANTONE
302 C
CMYK: RGB: Hex:
100 74 40 32 0 58 93 #003a5d
PANTONE
2965 C
CMYK: RGB: Hex:
100 78 48 54 0 38 62 #00263e
PANTONE
311 C
CMYK: 69 0 11 0 RGB: 8 192 222 Hex: #08c0de White CMYK: RGB: Hex:
0002 251 251 251 #fbfbfb
PANTONE
5435 C
CMYK: RGB: Hex:
35 18 14 0 166 187 202 #a6bbca
HIGHLIGHT COLOURS PANTONE
7465 C
PANTONE
7408 C
PANTONE
388 C
CMYK: RGB: Hex:
68 0 40 0 59 191 173 #3bbfad
CMYK: RGB: Hex:
3 26 100 0 247 190 0 #f7be00
CMYK: RGB: Hex:
17 0 96 0 224 230 33 #e0e621
COLOURS
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OUR BRAND FONT We have selected one core font to be associated with our brand; one which complements the Cloudview logotype. ‘POPPINS’ is a flexible, universal and digital friendly font, which is available in a variety of weights and reads well in all body text, headlines and supporting information.
HEADLINES OR FEATURES
BODY COPY
POPPINS BOLD
POPPINS REGULAR
POPPINS BOLD ITALIC
POPPINS REGULAR ITALIC
POPPINS SEMIBOLD
POPPINS MEDIUM
A B CD E F G HI J K LM NOPG RS TU V W XY Z a b c d e f g hi j kl mnop q r stuvw x y z 1 23 456 78 90! @£$%^&*( ) .? /
A B C D E F G HI JKLMNOPGRS TUV WXY Z a bc d e fgh ijkl m nop q rstuvwxyz 1 2 3 4 567 8 9 0!@ £$%^& *().? /
A BC D E F G H IJKL M N OP GRS TUV WX Y Z abcde f gh ijk lm nop q rst uv wxy z 1 23 456 7 890! @£ $ % ^ &* (). ? /
A B CD E F G HI J KL M N O P G RS T U V W X Y Z abc de f gh i j k l m n o pqr s t u v w x y z 1 23 4 56 7 8 90! @£ $ %^ &* ( ) . ? /
A B CD E F G HI J KL M N O P G RST U V W X Y Z A B CD E F G HI J KL M N O P Q RS T U V W X Y Z 1 23 4 56 7 8 90! @£ $ % ^ &* () . ? /
A BC DE F G H IJK LM N O PG RS T UV WX YZ abc defgh ijk lmn o pqr s t u vw x y z 1 23 45 6 78 9 0!@ £ $ %^&* () .? /
TYPOGRAPHY
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Simple. Smart. Secure.
OUR PROMISE
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SIMPLE
SMART
SECURE
• No software to install • Works on any device • Via your browser
• Highly configurable • Smart triggering • AI integration
• World class encryption • GDPR compliant storage • Real time control – 24/7
Easy to deploy, configure and control from one console
Technology that identifies and records specified events
PRODUCT BENEFITS
Ensuring all data is stored safely and is always accessible
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Our tone of voice is warm, helpful and informed. We are always friendly and don’t use jargon, acronyms or complex techno-speak. One point per sentence is a rule of thumb. Short doesn’t have to mean sharp, though. We like to soften the edges even if it costs us an extra word… or two. We believe that a message is better read when it’s simple to understand. Don’t over complicate. Always look for the simplest way to say what you want. Be direct, get to the point and talk the language of your customer. Tell it like it is. They will appreciate your honesty and simplicity. Above all, provide provide clear, concise instructions to help explain our technology and services.
DO • Use plain English • Make the technology easy to understand • Be useful and logical • Keep sentences short • Focus on the positives and solutions
DON’T • Use tech jargon • Make things too complex • Use unnecessary acronyms • Go for laughs • Waffle
TONE OF VOICE
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COMPATIBLE
RESILIENT
No special hardware or software required. Our technology works with virtually any IP camera and data is viewed through a single control console which works on your browser on any device.
Smart analytics and real time reporting provide alerts to camera or connection failures, minimising system downtime. Eliminates costly on-site engineering checks and call-outs.
FLEXIBLE Highly configurable with recording and alerts of smart triggered specified events. Integration of AI and scalable storage support a single camera through to large scale multi-site operations.
QUALITY State of the art video compression delivers HD visual data optimised to work efficiently over any network, allowing easy sharing and distribution of selected data, such as actionable events.
SECURE World class encryption and frequent security updates ensures the integrity and availability of all visual data. All data processing is GDPR compliant and stored safely on AmazonWS.
FUTURE-PROOF Our operating platform continues to evolve; performance upgrades and new features are automatically made available. Eliminates on-site equipment upgrades.
PRODUCT FEATURES
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Main photos on literature and articles can be shown in circular format, to emphasise their importance and relevance. No more than 3 circular images should be used together. All supporting images can be in rectangle or square share, and the content should be natural and observational.
PHOTO IMAGERY
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ZOOM BACKGROUNDS
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SAFETY
TRUST
RELIABILITY
RESOLUTION
COMPATIBILITY
SECURE
SIMPLE
CONNECT
LOCATIONS
SCHEDULE
VIEW
STORAGE
PRIVACY
ALERTS
RECORD
ENCRYPTION
CONVENIENT
PRACTICAL
FUTURE PROOF
RESILIENT
FLEXIBLE
ICONS
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ASSETS
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The implementation and communication of the Cloudview brand should comply with our brand standards, and designs need to be approved by our Marketing committee before going into production. Please ask if you have any questions.
www.cloudview.co.uk NICK PATERSON-JONES Head of Marketing T: 07957 677776 E: npj@cloudview.co
CONTACT
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