Welcome
A Note from the Team of 012
The 012central team
Tshwane is the Jacaranda City, one of our nation’s capitals, and a student hub. This vibrant city has been well known and loved by many, and the team at 012central has been working tirelessly to breathe new life into its well trodden streets by creating unique venues for the public and the creative industries. Since its inception in 2012, 012central has become more than a collection of buildings. It is a heartbeat, a chorus and an answer to a cry for an invigoration of our capital city.
“It is a place where creativity lives, where entertainment thrives and where the people it serves can feel at home.” We are allowing the heart of the city to find and redefine itself in a multitude of ways. In this exciting period of renewal, the variety of events hosted at 012central have increased and we have welcomed new tenants to the 012central fold. 012central, as its name implies, is the centre of the Tshwane area, and the centre of commerce, entertainment and creativity within Tshwane. This prime location was identified by City Property as the ideal spot in the inner city to come out and play.
We love our city
City Property, through its partner Octodec, continues to be a driving force behind urban renewal. Working closely with our urban design and architecture experts, as well as our internal projects team, City Property continues to identify and exploit the raw power of spaces earmarked for the precinct. Our aim is for the area to grow into a thriving subculture that reflects not only our vision, but also our love for the city and the needs of our tenants. This growth may take many forms but 012central will stay true to the fabric of the urban spaces it occupies. As 012central continues to develop, City Property remains committed to ensuring the precinct is well-planned and that all changes are implemented according to our high standards. Our tenants are carefully selected for how they fit and add value to our offering. The precinct is being developed in phases, and we are continuously looking to add more cafés, shops, restaurants, galleries, workshops and studios to the area. Vibrance and charm are at the forefront of this expansion and like-minded tenants are still being sought to add to the 012central precinct. The space is a blank canvas, and the opportunities are endless. We invite you to come play.
Our Story
A conversation with
Jeffrey Wapnick
2001
Main Entrance
African Beer Emporium
The 012
The golden thread that runs through our vision, is that the centre of Tshwane should be used and loved by the people of Tshwane. Our end goal is, and always has been, to showcase Tshwane and rejuvenate the city centre. We are moving in the right direction. It was a formidable task, but we have seen great success in recent years. The main 012central venue used to store taxis. It was dirty, oily and smelly. Not a place the public wanted to frequent. Despite this, we knew that this was an exceptionally welllocated piece of land. It’s across the road from the South African Reserve Bank, and it had great potential. We took a leap of faith, and decided the undertaking was worth the risk. The people of Tshwane have been crying out for this kind of space. 012central is a reflection of that need. We have also strived to work with the correct partners at every turn. We chose an architects’ firm well versed in urban renewal and regeneration. We also worked with a talented urban designer. Everyone on our team is able to add something different but at the same time maintain exceptionally high standards.
Parking Entrance
Our projects team at City Property can’t be credited enough. They relished the opportunity to revitalise properties that seemed long past their sell by dates, and motivated the staff of 012central. People who have previously been averse to exploring the city centre are increasingly realising what the precinct has to offer and taking advantage of these opportunities. This has led to an impressive turn around of the perception of the area. We’ve created an environment for people who live and work in Tshwane to enjoy their experience of the city.
3D 012 Installation Space
The Dream
3D CITY MODEL
2013
In addition to our existing multi-purpose events venues, we are working towards an inner city precinct offering office, residential and retail space. The 012central precinct will have a tactile quality, a place that will feel crafted rather than engineered, and in which the handmade and bespoke are celebrated. It will provide spaces and places in which people gather to work or study in design, media, advertising, film and related creative industries. 012central will also be a place that many people will call home with apartments clustered around upper level private courtyards. Green and tree-lined spaces will be intrinsic to 012central, enhancing the city’s reputation as being a city of trees. 012central will change the city for the better. City Property recognises that our interests are intertwined with those of the City of Tshwane in creating a thriving, lively and attractive city. 012central will create an energetic new city quarter, abounding with life and activity. We want the new precinct to retain its gritty downtown character within a redesigned environment that is safe, comfortable
Original Concept Pitch
05/28/15
Marketing Section
drawing no. A1003 s c a l e : 1 : 200
14053 City Prop: THE SHEDS REV 5 dhk Architect s 1999
dhk Architects (Pty) Ltd
6th Flr, DeWATERKANT CENTRE
No. 9
SOMERSET
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and appealing. Existing buildings that are local landmarks, have architectural interest, or are robustly useful will be retained, refurbished and reused. New public spaces and pedestrian routes will be lined by shop fronts, cafés, restaurants, art galleries, workshops and studios. 012central will be developed over a number of phases. This will allow time to change public perception, to secure revenue, facilitate further land assembly, and provide flexibility for change according to market demand. It will also limit the risk inherent in bringing a substantial quantity of floor space to the market in a short space of time and reduce the need for upfront expenditure on infrastructure without any revenue in place. The first phase focused on the northern quarter of the site, with land parcels all under the control of City Property. The advantage is that these parcels are continuous and can be developed in parallel or serially but will function as a coherent whole.
Section draft 02 from DHK
8001
TEL + 27 (0) 21 421 6803
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e - m a i l a r c h i t e c t s @ d h k . c o . za
REG.NO.98/20807/07
Stage 1 Containers purchased Making venue space operational and clean Installation of toilets Stage 2 Making preparation/kitchen area bigger Roof replaced Windows installed Sculpture installed Evaporating cooling system installed Stage 3 Landscaping done Link to Prinschurch Water feature
012central was called ‘Fabrik’ during the development phase.
June 2014 - March 2015
Struben St
Spaces City Property has identified the need for a multi-purpose space in the city where people can host a variety of events, and this is precisely what 012central provides. Our projects department fulfills the role of project management for the event spaces. With years of experience and an eye for creating inviting urban spaces, this team leads from the front. Our projects department works closely with DHK Architects. The firm has an established reputation as a design-led multi-disciplinary company, which incorporates architecture, urban design and interior design. Together they are the driving force behind the 012central project. We believe in our city, passionately. This is where we as City Property work, live and play and we want to be a part of every Tshwane resident’s lives. We provide top class accommodation and venues, that add value to people’s lives.
We know from examples across the world Johannes Ramokho that urban renewal leads to economic development, and plays a positive role in bettering the lives of the citizens of the city. That is what we want to do in Tshwane by facilitating reasons to be in the city, to love the city centre again, and to fully utilise spaces forgotten by many. The multi-space precinct is made up of a number of closely situated buildings. The main events space is at the heart of 012central with four other event venues nearby. 012central, the cornerstone of the precinct on Helen Joseph Street, currently hosts the Saturday market. The space has an incredible sense of scale and can accommodate up to 1200 guests. Artwork and greenery are incorporated in this urban setting, and it also makes use of an outdoor section.
Madiba St
Lilian Ngoyi St
Thabo Sehume St
Helen Joseph
EVENTS
TENANTS
INVESTORS
ART
PEOPLE
Key
SPACE
Bank Towers
Jardown
City Property
Madiba St
Du Toit St
Sisulu St
South African Reserve Bank
Helen Joseph St Prinschurch The 012
South African State Theatre
Pretorius St
The 012 events space is at the heart of 012central with four other event venues in the precinct.
Louis Pasteur Private Hospital
The 012, Prinschurch, Jardown
Prinschurch podium 216 Sisulu St Pretoria Central 0002
This venue overlooks the State Theatre, Reserve Bank, Sammy Marks Square and the Union Buildings. This rooftop venue is ideal for taking in the view of South Africa’s capital city.
Jardown & Bosch building 384 Madiba St Pretoria Central 0002
This building was originally designed for a tobacco distribution business in the style of a hangar. The acoustics in the space are exceptional thanks to the massive volume and curved roof. The adjacent Bosch building offers ample parking, and the venue itself can host up to 2000 people.
Purchase date, Top: 2005 | Bottom: 2007
Bank Towers 190 Thabo Sehume St Pretoria Central 0002
Designed in the 1950’s by Norman Eaton, the prolific South African architect, Bank Towers boasts spectacular views of the city from the rooftop.
Tudor Chambers 229 Helen Joseph St Pretoria Central 0002
This neo-Gothic style building on Church Square will leave you in awe. This proud space provides a sense of gravitas and is perfect for an intimate dinner party, art exhibition, small corporate function or strategic session.
Purchase date, Top: 2004 | Bottom: 1994
The 012 space, empty.
The 012 space, full.
The People of 012
Sarah McGee
Co Owner & Co Founder of MB Studio Community with Mbongeni Buthelezi MB Studio relocated from Sandton to Tshwane to be involved in a city that is hungry for art in its community.
“MB Studio has big plans for 012central bringing a selection of artists in to create an art community.” http://bit.ly/1rf7Esr
Neil Saffer
Head of Strategic Operations at City Property 012central means ‘excitement’ to Neil, who is focused on what the contribution is to the core of the precinct and what this means for the city of Tshwane.
“012 acts as a pivot point of tremendous energy and excitement. People will gravitate towards 012, its precinct and the life it brings to the city of Pretoria.” http://bit.ly/1VzTXAK
Ross Drakes
Creative Director at Nicework Nicework has been working with 012 for a few years and it’s a project that has been exciting from the start.
“We wanted to create something neutral that the people of Pretoria could get behind and build ownership into over time.” http://bit.ly/1rwYnw1
Adriaan Louw
Architect & Self Appointed Tshwane Ambassador He started the Instawalks along with 012 because he has been curious about his city for a long time, exploring it through photography. He believes a shared experience is better than something that you do alone.
“I can see that sparkle in people’s eyes where people are also excited about Pretoria. That creates a platform to expose Pretoria and show how much there is to do here.” http://bit.ly/24hBzOS
Jeffrey Wapnick
Managing Director of City Property He is very positive about the city. Despite its numerous challenges, he believes there is continuous advancement on the Tshwane CBD. It’s quite amazing the change, the transformation that has happened over the last 15 years.
“012 is a place where a lot of debate, discussion and design has happened to create a place where people can come together to play, to watch, to see, to experience, and most importantly, to come to the centre of Pretoria.” http://bit.ly/26rg6Vz
Sizwe Khumalo
Hannelie Coetzee
“012 is the heartbeat and soul of the city where people interact and share ideas. Art is like music, it is like falling in love all over again.”
“012 has opened a great space for public artists to go and engage with, and artists should take that up. They should challenge 012 by approaching them with ideas and just pitch them.”
Security Officer He has been working at 012 since 2012. He believes we are going to see an immense transformation in artistry benefiting the youth in the future. If Tshwane were a person, he thinks it would be a princess, because it is sophisticated, transformed, full of rapture, bringing people together.
http://bit.ly/1NPcdOC
Visual artist based in JHB , she works in public space Tant Koek, is Hannelie’s Great Aunt who lived in Tshwane for the longest time. She has been a great inspiration to Hannelie. She has a quirky name and has acted as an influencer to her being very different to the rest of her family.
http://bit.ly/21euYTe
Katlego Malatji
CEO of Homecoming Events He believes that 012 signifies a change, specifically for culture. He believes there are signs of rebirth in the city and that the next five years are going to be exciting.
“We want to be at the heart of the new cultural move in the city. We want to operate from the heart of development, the heart of progress. We believe 012 speaks directly to that.”
Willem van der Schyff
Director of the African Beer Emporium He felt that opening the business at 012 would be great, as he believes it is a powerful initiative.
“The venue is not only trendy and functional but it can also serve as a stepping stone in drawing people back into the CBD.” http://bit.ly/1NP9pB8
http://bit.ly/1SMqt2m
Peter Fehrson
Director/ founding member at DHK Architects He is an architect at DHK and has been involved with 012 since the start. He believes Tshwane is beginning to reinvent and rediscover itself. There’s a new spirit in Tshwane.
“012 is the catalyst for further development of the city and its people.” http://bit.ly/1UeLcea
Events
Everybody seems to be able to do something different, but at the same time maintain exceptionally high standards. There’s not one function that I would not want to attend myself.
Jeffrey Wapnick, Managing Director of City Property
Who’s played at 012?
December
Stop-motion video
June November
October
Capital Arts Fest
Acoustic Evenings
1st Event at 012central Aim of bringing people back to the city.
Raw talent, voices and instruments for music concerts.
January
Rozanne’s Birthday Private function. Music Video Shoot 1st Music video shot at 012central: Chad Da Don.
Movie Nights
December
Capital Urban Market 1st Inner city market.
March
Mollo Mollo Cinema Club 1st Of the rooftop movie evenings, every second Wednesday.
Screening of iconic Afrikaans movie shot in the capital city.
February
CPA Conference
Nissan Juke photoshoot.
City Property Conference and strategic sessions with all staff. First conference held at 012central.
Bella’s Birthday
Photoshoot
Dusty Rebels & the Bombshells South Africa’s first 50’s rockabilly festival- clothes, music, people, ideas. City skyline mural City skyline mural designed by graphic designer Mariette Koorts, and then applied to the wall by mural artist Lorne Schnugh using a grid block.
2015
1st Event at Bank Towers Private function.
July
The Malea Group
April
Film Production
Lifestyle event.
TUT Archifashion
July
Judy’s Birthday 1st Birthday party at The 012. Private function.
Fashion meets architecture – fashion show by TUT Architecture students. Fashion show followed by department year end function.
May
Whisky Live Redlife Sundays Lifestyle event.
April
Party on the parking lot The Malea Group
August
Cool Capital Biennale
November Cool Capital Biennale
Various rooftop movies, sculpture competition, etc.
Tant Koek Artwork unveiled. Ayashisa Amateki
2014
SA’s first sneaker expo and documentary about sneaker culture in SA.
September
November
Acoustic Evenings
Just Chillin’
Raw talent, voices and instruments for music concerts.
Lifestyle event at Prinschurch.
Sculpture Competition
2013
March
CPA Function Staff dressed in all white illuminated the city.
Redlife Sundays Lifestyle event. High School Reunion Private Function.
January
Pasella Photoshoot Private Photoshoot
August
Installation of Monopoly Houses Part of Sculpture Competition, Cool Capital Biennale. Exhibition Art & Photography.
February
MB Studio Community
October
HDI Youth Market
November
Find the Chill
Year-end function
Aim to bring art into the public space and to broaden the audience for the arts. Help upcoming artists.
LGBTI Film Festival
City Property year end function.
Valentine’s Day Competition
Melck Wedding
1st Ever in Tshwane .
Birthday Party
Nights and Thieves
Fresh Vibes Social
UP Residence function
Lifestyle / social event for the youth. We.The.City.
Herman Verwey Photoshoot for a Rapport article. Project H3lp “Dignity for girls” - collecting money and donations.
Party on the rooftop.
October
TUT Archifashion TUT Architect students fashion show and year-end function. Instawalk Exhibition Photo exhibition of the best photo. Winner featured on cover of City Life magazine.
September
Toyota Aygo photoshoot Deloitte Year-end function Black tie event; a five star affair. The theme was “urban motion” – an artist did a live graffiti wall to commemorate this special evening.
Tshwane Fashion Project TripSwitch Market Urban food, drinks and craft innovation market that is based in the heart of Tshwane.
March Kira Bester 30th Birthday Party Music video shoot
Installation
Christel’s Birthday
Loyiso Bala’s upcoming Kingdom Come album.
“Mme wa Phukubje” (Mother of Jackal), CPA Houses.
Private Function.
Celebrating Earth Hour
The Social Market “The” creative market in Tshwane – it’s all about art, fashion, food and music. Sonop Men’s Residence Function 1st Instawalk Attracted over 100 people.
December
Inner City Market Market and ABE’s first pop up - opening doors to the public.
Tourism conference. MT Apparel Launch RHEST Lifestyle event.
Future Fest Social for students planned by University of Pretoria’s Ladies’ residences.
The Melea Group
Corporate team building day
Lifestyle / social event for the youth.
Festival of the Dead day
Black Canvas Function
St Nubian Architects Photoshoot
Company year-end function.
Chad Da Don Album Launch
Coming Soon
African Beer Emporium
Holl Wedding e-TAS
April
RHEST Urban Revival Photoshoot Photoshoot for a church called Urban Revival.
2016
Offering large variety of African Beers and signature dishes. Homecoming Events Event organisers.
Tenants
MB Studio Community, our 1st permanent tenant
As a City Property initiative, 012central tenants can take advantage of the wealth of experience that City Property has in property management. MB Studio Community opened its doors in February of 2016, and is the brainchild of wellknown artists Mbongeni Buthelezi and Sarah McGee. Mbongeni is a renowned artist known for his art made from discarded plastic. He has been a regular exhibitor locally as well as on the international art scenes for over 20 year. His works have been exhibited at the Museum of African Art in New York, the Goch Museum in Germany and the Prague Biennale to name but a few venues.
Homecoming Events
We have also welcomed the African Beer Emporium, whose doors will open in 2016. The brainchild of Capital Craft, ABE has coupled their superior craft beer knowledge with expert chef, Kanya Mzongwana, to create a unique brewery and culinary experience. This is only the beginning of a cultural revival that City Property believes is key to rejuvenating the city centre. 012central offers collaborative environments uniquely conducive to creativity, and we look forward to the impact these additions will have on the lives of our residents and the city at large.
Artist Lofts
African Beer Emporium
Investors
Artist Lofts
ABE Prinschurch The 012 MB Studio
Octodec Investments Limited is the visionary brand behind the 012central precinct. 012central is an initiative that seeks to capture the inner-city spirit of the Tshwane CBD and breathe new life into the historic city, celebrating the splendour of the new South African culture surfacing in the area. The precinct aims to bring a heartbeat to the inner city, a place where the best of Tshwane is showcased in a multi-purpose venue that can house a variety of events, including markets, concerts, social gatherings and fashion shows. “The 012central initiative can be described as an inner city revival project which aims to find alternative and innovative uses for old or abandoned buildings within its precinct in the Pretoria CBD. We see ourselves as a visionary brand that unlocks value through innovative means, so we create spaces where people and investments can thrive.” says Jeffrey Wapnick, Managing Director. The goal is to re-establish the CBD as a viable and desirable location for business, accommodation and leisure, speaking to the Octodec strategy. Many urban revivals across South Africa and the world have shown there is a vast untapped market, which is unique to the inner-city setting. This market has the ability to carve out a niche in this environment. Spaces like 012central can greatly boost social cohesion by attracting people from all walks of life to share living and working spaces that have been largely vacant and underutilised since the early 90’s. Octodec has been working with City Property Administration, the management agent for the precinct, since 1968 and believes in changing people’s lives for the better. The listed company’s experience and visionary perspective in the property market makes it a valuable strategic investment opportunity. By creating this inspired space in the heart of the Tshwane CBD, Octodec is bringing about valuable property investment opportunities to the area. With its urban industrial chic aesthetic, the 012central district is not only accessible, but forms the baseline of revival in the city centre. “We believe that a different perspective – such as the 012central precinct - has given shareholders a more innovative investment solution that offers more options and better long term returns.” Octodec is about changing people’s lives for the better and through initiatives like 012central it is giving life to the inner city.
Graffiti yard
Octodec
Art
Public art is very important. It engages with people. We’ve used 012 as an opportunity to commission young artists to produce public art which has gone down very well. With time there is opportunity to do even more. Jeffrey Wapnick, Managing Director of City Property
Mbongeni Buthelezi & Sarah McGee
MB Studio Community (2015) Aims to bring art into public spaces and to broaden the audience for art.
Hannelie Coetzee Tant Koek (2015) Tribute to the artist’s great aunt.
Unnamed
Once Upon a Time (2014) The fairytale starts here.
Hannelie Coetzee
Hannelie Coetzee
DHK Architects
Selwyn Steyn
The entrance of 012 was created to welcome and invite people in.
Inspired by the people of the capital city. The heart and soul of the city is the ordinary citizen. This piece serves as a homage to them.
Gill Marcus (2014) Tribute to the first female Reserve Bank Governor.
The 012 entrance (2014)
Kindloos (2014) Tribute to women in the corporate world.
Ephemeral/ Lasting (working title) (2016)
Rasty
Graffiti Yard (2013) The first art installation at 012central.
Mariette Koorts & Lorne Schnugh Pretoria Skyline (2015)
Pixelated skyline of Pretoria converted into patterns. Interesting and textural from close and a visible image from a distance.
Nicework
Come Play (2015) A typographic piece that comes to life when viewed from the right angle.
Nicework
012 in 3D (2015) A hanging sculpture that mirrors the weather during the day and lights up at night.
Johann NortjĂŠ
Mme wa Phukubje (Mother of Jackal) (2015) The Jackal is a symbol of survival. The city has reinvented itself as a vibrant epicentre of culture in the capital.
Strijdom van der Merwe
Monopoly Houses (2015) Installation artwork sculpture competition, Cool Capital.
The Future of 012 We hope that in 15 years time 012central will have achieved its vision. The city centre will be vibrant and functioning with an optimal mix of corporate, residential, retail, entertainment and event spaces. The inner city will be a place for people to gather and interact. The 012central precinct will allow people to get out of their homes and come to a place where they can interact with people and walk the streets, enjoying what the city has to offer. The inner city, and its architectural heritage, will be appreciated, enjoyed and utilised in imaginative ways.
Next Steps We’re seeing that the 012central concept is definitely working and important milestones are being achieved. We have seen an increased number of events, and a variety of ways in which people are using the event spaces. We are simultaneously working with architects to find ways of attracting more corporate tenants to take up our office space into the CBD.
Our vision
Additionally we have plans to deepen our relationship with the State Theatre, and others in the entertainment industry, to revitalise and improve the entertainment on offer in the area. We are also looking forward to opening our brewery and restaurant. We have built the core of 012central and its surrounding precinct, and we plan to attract a broad range of tenants from restaurants and coffee houses, to studios and shops. The collective effect of these changes is turning our vision of 012central into reality. It is gaining impetus and we have had positive feedback and encouraging results.
The Bigger Picture We need to continuously search for ways to improve 012central and to keep it alive. We have to make it relevant and sustainable going into the future. Ultimately, it’s about rejuvenating the entire CBD and acting as a catalyst for others to regain investor confidence. We welcome other investors to join us on the journey of urban development and regeneration.
We believe in a relevant and sustainable future
2020
“This property is for the use of anybody who wants to host an event of any kind or any magnitude within the Tshwane CBD. We would love to have you be a part of 012central.�
Jeffrey Wapnick, Managing Director of City Property
info@012central.co.za www.012central.co.za