This Month’s Newest Members
Steven Avila
Sir Sir Licorice Ropes
Upland, CA
William Boggess
Texas Twister Drink / Drizzled Delight
Casa Grande, AZ
Haddam Neck, CT
Daybreak
Lebanon,
Garden Valley, CA
This Month’s Member Renewals
Pronto
Memphis, TN (1993)
June Arner
R and J Food Concessions
L.L.C.
Valencia, PA (2015)
Ronald Arner
R and J Food Concessions
L.L.C.
Valencia, PA (2015)
Brent Bair µ
Bair’s Concessions, Inc.
Lancaster, OH (1993)
Nikki Bair
Bair’s Concessions, Inc.
Lancaster, OH (1996)
Dane Baldwin
D & D County Fair
Cinnamon Rolls
Oakhurst, CA (2009)
Mark Baugher
Carousel Concessions
Middletown, MD (1999)
Rod Beach Beach Concessions
Hillsdale, MI (1995)
Raymond Bianco
Bianco’s Foods, LLC
Anderson, SC (1995)
Frank Boeck
D & F Enterprises
North Tonawanda, NY (1999)
Michael Broetsky
Broetsky’s Family Ent.
Ocean City, MD (2006)
George David Ciganovich
Croessmann Wholesale, Inc.
DuQuoin, IL (2012)
Chris Conkle, CCE Conkle’s Concessions
Lakeport, CA (2016)
Shannon Dehn
All About the Sugar
Orchard Park, NY (2018)
Ania Delahoyde
Extreme Food & Beverage
Ukia, CA (2019)
Tina Doolan
Doolan Amusement Co.
Stuart, FL (2017)
Carmel Dyer-Pittroff, CCE The Original Australian Battered Potatoes, LLC Balboa, CA (2007)
Garrett Giordano
Apex Ceph Technologies Claremont, CA (2020)
Kenneth Giordano
C & C Concessions, Inc.
La Verne, CA (2013)
Jennifer Giordano, CCE
C & C Concessions, Inc.
La Verne, CA (2007)
Dale Greenzweig
Dale’s Concessions
Kunkletown, PA (2010)
Cheryle Hartley
Carolina Classic Fair
Winston-Salem, NC (1997)
Dale Hershberger
Audio Innovators
Riverview, FL (2010)
Tasha Hyder
Clay County Fair Association, Inc.
Green Cove Springs, FL (2009)
Andrew Imperati
Dutchess County Fair
Rhinebeck, NY (2010)
Steck Johnson
Healthcare Solutions Team
Franklin, TN (2013)
Brian Jones
BCSS Concessions
Avon, IL (2003)
Hani Jouni
Ad America LLC
Upland, CA (2022)
Rick K. Pickering
California Expo & State Fair
Sacramento, CA (1997)
Michael Kearney
Coastal Carolina Fair
Ladson, SC (1997)
Tricia Kerrigan
Brooklyn Fair
Brooklyn, CT (2006)
Mike Kinnear
Dawghouse Concessions
Des Moines, IA (2000)
R. A. Kissel
Kissel Entertainment, LLC.
Okeana, OH (2019)
Dennis Lilly
Triple ‘L’ Concession Flat Top, WV (1997)
Shelby Lowe
Southeast FL Public Market
Fair Association, Inc.
Lake Park, FL (2022)
Stacia Markowitz
Mike’s Concessions
Inglis, FL (1996)
Gary McBrien
Crown & Associates, Inc.
Claremore, OK (2007)
Kevin McGrath II
The Best Around, Inc.
Cape Coral, FL (2004)
Staci McGrew
Fun Times Inc.
Ukiah, CA (2019)
Saree Miller
Allegan County Fair
Allegan, MI (2004)
Henry Mitchell
Amy’s Sweet Treats
Burlington, CT (2016)
Jennifer Murad
Antelope Valley Fair & Event Center
Lancaster, CA (2013)
Mark Nichols
Uncle Buck’s Concessions
Central Point, OR (2004)
Casey Osborne
Lakeside Products
Sacramento, CA (2022)
Hal Porter
Citrus County Fair
Inverness, FL (2017)
Andrew Preston
World Wide Games, LLC
Riverview, FL (2022)
►► “Renewals” continued on page 30
Kevin Burnham Haddam Neck Fair Association David Day Caterers, LLC OR Lisa Patterson Paul’s Products— Fairtime Fudge Welcome to our 5 New NICA Members! See page 33 for the 2023 Membership Contest Leaderboard, sponsored by The Coca-Cola Company “Together We Can!” Danny Andreini µ Pup CompanyPRESIDENT’S MESSAGE
Vincent Nelson, CCE, PresidentIt’s amazing how far we have come in this Industry. Myself? I’m third generation, raised by a single Mom out on the road with no cell phone and no satellite TV in the camper.
Growing up on the road, I had a great childhood. One of my favorite stories is when my Mom had an old green Chevy without reverse and she would always make sure we could pull through any spot. Well, this one time we were in a campground in upstate New York and we went into a spot and we could not drive out. Believe it or not, but there were these two weight lifters that picked up the back of the truck and slid it around so my Mom could get out of the spot! Thinking back, I must have been around seven years old. We were on a small Show and I swear the Show Owner set up the whole Carnival so my Mom could drive in and drive out easily.
Fast forward to today, my children have all the amenities (including reverse and air conditioning)
when we go down the road. They will never know the joy of enjoying some 2-60 A/C (two windows down and going 60 mph). Being on the road for the Summer is not easy, but our parents had it much harder!
This month I had the pleasure to be at the Saratoga County Fair in New York (pictured above), which like many Fairs, was impacted by serious weather that was moving through the region. ABC News 10 interviewed me and I said, “The weather has affected all of us in this Industry, not only myself. The weather definitely hurt us financially, too. I’m a firm believer that it takes a lot of puzzle pieces to make a beautiful picture. So if we rain out one or two days here and there, we still have a lot of other pieces to make a nice picture for the Summer.” I feel that this sentiment also relates to Concessionaires and the Fair Industry. It can take many pieces to finish the puzzle, so “Together We Can!”
I would also like to announce that the NICA Board extended Director Nominations until the end of this month, so if you or someone you may know would like to run for the Board and have your voice heard, I encourage you to take the jump!
I hope everyone is enjoying their Summer Fair Routes, you have all the Employees that you need, and Sunshine on your side. I am looking forward to seeing everyone in Vegas this year for NICA Marketplace, “Together!”—December 3-6, 2023.
OFFICERS
President: Vincent Nelson, CCE
1st Vice President: Kim Barr, CCE
2nd Vice President: Kelly Grout
Treasurer: Dan Lusenhop
Secretary: Stacey Pittroff-Barona, CCE
DIRECTORS
Brandy Arredondo, CCE
Jacqueline Bradbury, CCE
Bary Bunts, CCE
Phil Delahoyde
Bryan Enloe
Jeff Thornberry, CCE
Jay Wells, CCE
PAST PRESIDENTS’ COUNCIL
Daryl Whicheloe, CCE
Sandy Class, CCE
Don Delahoyde, CCE
Kathy Ross, CCE
Dan Lusenhop
Dominic Palmieri, CCE
Paulette Keene, CCE
Joe Potillo, Jr.
Greg Miller, CCE
Tom Sattler, CCE
Russ Harrison, CCE
Richard Busse, CCE
Tom Hodson, CCE
Jim Hodson, CCE (Deceased)
Tim O’Brien, CCE
Ron Smith
Adam McKinney, CCE
Mike Pence, CCE
Jack Woods, II, CCE
Bob Hallifax, CCE
Frank Parnell, CCE
Larry Orme (Deceased)
Larry Sivori
Rich Wright
Bill McKinney, CCE
Arthur Pokorny, Jr.
Gene O’Brien, CCE (Deceased)
OFFICE STAFF
Executive Director : Rey O’Day rey@nicainc.org
Office & Membership Manager : Linda Frisco nica@nicainc.org
Communications & Marketing Manager • NICA News Editor :
Jesse Willard
communications@nicainc.org
Office Clerk: Christine Farrell clerk@nicainc.org
East Council & Social Media Coordinator : Jessica Gottsche
jessica@nicainc.org
Midwest Council Coordinator : Dennis Larson, CFE dennis@nicainc.org
FOUNDATION
President: Audrey Poole
Vice President: Greg Miller, CCE
Treasurer : Jennifer Giordano, CCE
Secretary : Rey O’Day
Trustees:
Kim Barr, CCE
Carmel Dyer-Pittroff, CCE
Kelly Grout
Tom Hodson, CCE
Mark Lancaster
Don Kenna
Larry Sivori
EAST COUNCIL
Bary Bunts, CCE
Ryan Collmer
Ryan Hagy
Patty Tessari
Michael Zdebiak, Jr.
MIDWEST COUNCIL
Connie Boesen
Sandy Class, CCE
Paulette Keene
James McConnell
Richie O’Neil
Matt Ribar
WEST COUNCIL
Michelle Allen
Brandy Arredondo, CCE
Amy Ashby
Irene Dugan, CCE
Gigi Horowitz
Ryan Long, CCE
Kara Moederndorfer, CCE
Albert Valadez
Steve Vartanian
Nate Wells
Do you have any questions or would like to get involved with NICA? Contact us at (813) 438-8926 or nica@nicainc.org today!
DIRECTOR’S VOICE DIRECTOR’S VOICE
Jeff Thornberry, CCE, DirectorThose who founded this Organization some 30 years ago could not have imagined just how impactful it would become. Its effect on the Food side of the business has been absolutely epic! I am proud to share that this Association is on track to make an equally impressive contribution on the Commercial Exhibits side of this business. The current challenge is to invite more Commercial companies to join in this process so they too can benefit from and participate in the growth opportunities unfolding before us. Please share this information with your Commercial Exhibitor friends and encourage them to join us on this amazing journey!
So why would a Commercial Exhibitor join a Concessionaires’ Association? Well, they ARE Concessionaires! The Oxford Dictionary’s definition of Concessionaire is “a person or a
Commercial Exhibitors: Meet NICA!
business that has been given a Concession to sell something.” In our Industry, it is more common to see the word “Concessionaire” associated with Fair Food and Beverage providers, thus leading some Exhibitors to mistakenly assume that this Organization is not designed for them. Not so! NICA is a powerful resource for all Commercial/ Retail businesses operating at Fairs and Events.
When asked by fellow business owners
“Why should I join NICA?” my answer is always the same—to make it easier for you to succeed! Look around our Industry and you will notice a lot of the strongest and most successful Fairbased business owners are members of this Association. They understand that belonging provides access to tools designed specifically to help one flourish and prosper. The more resources you use, the greater the return on your investment in this Organization.
NICA treats Commercial Exhibitors and Food members equally, with each able to serve on its Board of Directors, Regional Councils, Committees, and both enjoy full voting rights. Also, all these members receive the same level of access to all of NICA’s many Member Benefits. These privileges include a long list of companies who offer our members exclusive discounts on frequently used goods and services.
Additionally, NICA benefits include the opportunity to apply for the Certified Concessionaire Executive (CCE) title, which recognizes those who demonstrate the highest level of professionalism, understanding and respect for the Fair business. The NICA Foundation awards multiple scholarships each year to youth demonstrably connected to its members. Also, NICA is the number one producer of educational programing for Fairbased businesses. NICA’s website, Membership Directory, NICA News magazine, NICA Now e-blasts, Social Media posts and Peer-to-Peer Resource Center all help keep members informed and up to date.
Networking at NICA Events is a very powerful benefit that should not be underestimated. This is a community of knowledgeable, kind, and helpful people. Attending NICA’s Events and Gatherings can lead to making professional connections, discovering new lucrative events, finding new suppliers, learning valuable information, picking up new ideas, and solutions. Networking also helps with personal as well as business growth and is a key part of relationship management with your events, suppliers, and peers.
Those wanting to improve their Commercial Exhibits business should also be looking to attend NICA Marketplace, “Together!” December 3-6 at the Tuscany Suites and Casino in Las Vegas, NV. This Convention is where Exhibitors wanting to take their businesses to the next level go to network, promote their companies, and learn from one another. This event houses a Trade Show, Networking Sessions, Educational Programs, as well as significant Sponsorship Opportunities. Marketplace’s tight focus makes it an extremely productive and cost-effective conference.
To maximize your return on investment in Marketplace, I suggest that you include as many of its facets as possible into your marketing strategy! For example, Sponsors are recognized for their support in making the show a success, thus elevating their stature, and drawing positive attention from attendees. Setting up a display in the Trade Show guarantees that your Exhibit will be seen by key decision makers from some of North America’s most successful Fairs and Events. You can sell your product here too! Finally, you will want to attend as many Educational and Networking Sessions as possible. Last year, eight of the ten largest events in North America sent key Commercial Exhibits and Food and Beverage staff to this event, so you will want to make your company as visible as possible!
Whether you are looking to expand your operation or just want to run it more efficiently, NICA can help. Our members are the Fair Industry’s experts in these disciplines. There is a place among them for you too! Contact the NICA Office with your questions and we will do our utmost to connect you with someone who can help you find the solutions that best fit your needs. ▲
2022 Marketplace Trade Show Exhibitor and Commercial Exhibitors Brady, Ryan and Mina Rickey, Rickey’s Jerky 2022 Marketplace Attendee and Commercial Exhibitor Nancy Chapman, Chapman Fashion International 2022 Marketplace Attendee and Commercial Exhibitor Viraj Sahgal, House of PistachiosRIFFING WITH REY RIFFING WITH REY
This time of year is also when I write quite a few descriptions for upcoming educational workshops that we are offering or organizing. The Pennsylvania State Fair Association and the Oregon State Fair Association have both requested sessions on The Roles and Responsibilities of Nonprofit Boards. In Salt Lake City at IAFE we will present two workshops:
What’s Happening at the Point of Sale?
The Point-of-Sale (POS) is the place where customers execute payment for goods or services and where sales taxes may become payable. Points of sale are the most dynamic “service touch point” for Fairs, Vendors, and Attendees. Historically, the procedures and rules at the point of sale were pretty simple…not anymore. Today topics in flux include infrastructure needs, tips, safety, auditing, sales tax, payment methods, breakage, control, charge backs, theft, coin, inflation, rent calculations, hardware, software, ordering kiosks, and FEES which continue to devalue money for everyone. This panel of Industry professionals will offer suggestions and solutions to these topics.
Reviewing Best Practices
Best Practices are meant to create professional procedures and/or set a standard that produces good outcomes for all parties. This session will review the IAFE/NICA Best Practices Guidelines which were written to suggest steps to improve and make more productive the business relationship between Fairs and Concessionaires. Are Best Practices timeless? Which ones are philosophical and which ones are operational? Who governs them? Whom do they benefit? How are they decided? What causes Best Practices to change? Collaboration, Relationships, Professional Courtesy,
Efficiency, and Honesty are part of the lexicon of Best Practices. Examples will be cited to bring these concepts to life.
In August I will be traveling to the Entegra's Connect 23 Convention to meet with some of our key manufacturers to encourage them to attend NICA Marketplace, “Together!” and several new ones with whom we hope to create contract pricing that will improve the buying power of our NICA Members. While there I will also visit the Tennessee State/Wilson County Fair.
Our Midwest Council will be hosting events at the Iowa State Fair, Wisconsin State Fair, Minnesota State Fair, and Clay County Fair. The West Council just hosted a delicious breakfast at the OC Fair in California and a Corn Hole BBQ at the Deschutes County Fair in Oregon. Our East Council is preparing for their annual Bingo Gathering to kick off the opening of The Big E in September. I enjoy hearing their stories and seeing their photos.
Here are my philosophical thoughts for today. Art Linkletter said, “Things turn out best for the people who make the best out of the way things turn out.” In a conversation with one of our NICA Officers I was reminded of how good you are at doing that. He said, “Concessionaires fix things when no one else knows what to do by figuring out the work-around, putting it in place, and then going back to work!” Along with that observation is this definition of “Together We Can!” Teamwork allows common people to obtain uncommon results!! That is what we do every day!
Stay Dry! Stay Cool! Stay Hydrated! And find a special moment in every day. ▲
Association ANNOUNCEMENTS
Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org
NICA Director Nominations Extended to August 30th
NICA is currently accepting nominations for this year’s Board of Directors election. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the cause of NICA. If this sounds like something you are interested in, we invite you to participate in the nomination process. The due date to send all materials to the office is August 30, 2023. To qualify, all that is required is a signed “Statement of Commitment,” an “Election Nomination Form” with 10 signatures supporting the nomination, a biography, answers to a short questionnaire, and a photograph suitable for publication. All forms can be found online at nicainc.org/nominations and can be emailed to nominations@nicainc.org, faxed to (813) 803-8460, or mailed to 1043 E. Brandon Blvd. Brandon, FL 33511. Call the NICA Office at (813) 438-8926 if you have any questions or need the forms sent to you. “Together We Can!”
Apply for a First Timer’s Convention Scholarship
Have you always wanted to attend a NICA Convention but just haven’t committed to it? Whether it be because of expense, timing, or any other reason, the NICA Foundation is here to help get you there! Up to five NICA Members will receive $500 each towards travel expenses when attending the 2023 NICA Marketplace, “Together!” event in Las Vegas, NV or the 2024 NICA Business Expo in Tampa, FL. To qualify, you must be a first-time attendee to a NICA Convention, a current NICA Member, active in the Industry, and available to assist NICA during the convention of choice. Once you attend, you are also required to submit an article of convention experience to NICA News. Apply by October 13th for NICA Marketplace and December 15th to attend the NICA Business Expo. Apply online at nicainc.org/first-timers ▲
Wishing a Speedy Recovery to Our Members
We wish for a full and speedy recovery to NICA Members and their families who have recently undergone surgery or who have had health challenges, including Hyrum Allen, H & M Funnel Cake Express; Rob Gottsche, Eastern States Exposition; Makenzie, Granddaughter of Foundation Trustee Don Kenna; and Dennis Larson, CFE, Midwest Council Coordinator. Please keep them and their families in your thoughts and prayers at this time. ▲
Calling All Contributers—Submit Your Photos, Stories & Videos!
We love to hear from our NICA Members on such subjects as life on the road, the work of the Concessionaire, member announcements (births, weddings, etc.), food trends, transportation issues, and more! Send your stories, photos, videos, and anything else to communications@nicainc.org for consideration. You can also utlitize our submission tool at www.nicainc.org/content ▲
Awarding Food Safety at
For the last five years, the OC Fair has hosted an annual QSC Trophy Award Program as a way to reward those who practice Food Safety. QSC stands for “Quality, Sanitation, and Cleanliness.” The QSC Awards are given out each year to the Mobile Food Concessionaires in two separate categories: High PHF and Low PHF (Potentially Hazardous Food) Randy Larscheid, Food Safety Supervisor for OC Fair, and his team conducted the inspections and presented the awards.
Chicken Charlie’s and Chuckwagon tied as winners for the High PHF category. The winner for Low PHF category was The Original Australian Battered Potatoes. The next highest scores in the Low PHF category received Honorable Mentions: Orange Julius (award accepted by Jeremy Crutchfield for Monica Lawson) and Totally Baked Cookie Joint (award accepted by Tanya Lategan) Congratulations to the winners! Awarding Food Safety is a great example of “Together We Can!”
2023 QSC Award Winners: Randy Larsheid, OC Fair, with Charlie Boghosian, Chicken Charlie’s, Zach Corson, The Original Australian Battered Potatoes, and Vincent Guerrera, Chuckwagon
Honorable Mentions: Randy Larsheid, OC Fair, with Jeremy Crutchfield, Crutchfield Concessions, and Tanya Lategan, Totally Baked Cookie Joint
NICA Members Hold a Gathering at the Deschutes County Fair
NICA Leadership and Members gathered on August 1st for an impromptu BBQ and Corn Hole Gathering at the Deschutes County Fair, organized by Nate Wells, West Council. Nate shared, “It was a blast! We had around six different Vendors there and their crew. We had tons of food! It was great to hear stories from other Vendors as well.” The Corn Hole games were close: it was Southern Oregon Food and Beverage vs. Pacific Crest Concessions, with Pacific Crest as the victor. Gathering in the Summer is an excellent way to enjoy fun and fellowship while demonstrating the power of “Together We Can!”
Member’s Voice
Member’s Voice
The greatest part of NICA is the Membership! The Member’s Voice influences where the organization is headed and what it can improve. The NICA Office has been continuing their survey of responses from Renewing Members.
Carla Wood, of Johnston, IA, owns and operates Carl’s Concessions with her son Brandon. They specialize in Gizmo Sandwiches, Burgers, Hot Dogs, Lemonade, Tea, and Soft Drinks. Carla believes that NICA stands up for Concessionaires and other members of the Fair Industry: “The benefits that come with being a NICA Member are good, too!” When asked what she likes most about the Fair Industry, she shared, “Number one is meeting a ton of nice people, the Fairgoers, but I enjoy the camaraderie amongst Vendors as well. Those are the two big things in my book that make it worthwhile.”
This year, Carl’s Concessions is celebrating 77 years at Iowa State Fair, and 20 years at Minnesota State Fair. Carla explained, “My father, Carl Cardamon, started the business in Iowa in 1946 after WWII. His business started as a Dining Hall under the Administration Building at the Iowa State Fair, but he also had a small stick stand
selling Beef Burgers, Frosty Malts, Lemonade, and Coca-Cola. In 1972, the Fair closed the dining hall and my father expanded on the stick stand and came up with the Gizmo Sandwich. This sandwich is a combination of Italian Sausage and Ground Beef, our special sauce and seasonings, and melted Mozzarella Cheese on a delicious toasted Italian Roll.” Their sandwich is now a fan favorite in the Midwest. In fact, Chef Andrew Zimmern comes back each year to grab a bite. Andrew said, “Carla Wood and her Gizmo Sandwich embody everything I love about the Fair. Every sandwich is made on premise from scratch. It’s an edible torpedo of pleasure and my idea of the perfect Fair Food.”
Carla noted that the biggest changes in the last 10 years included higher cost of products, especially the price of cheese and beef, and labor. She explained, “I want be able to have repeat customers, make sure that my quality is consistent, and that my staff is polite. We try to keep our prices low while still providing high quality sandwiches. We want to make sure that we’re consistent in our
Brandon Wood, Andrew Zimmern, and Carla Wood, Carl’s Concession, at the Minnesota State Fair A Gizmo Sandwich, freshly unwrapped on the Fairgroundsquality of products as well, and we don’t want to have the next new food in case it is a ‘fly-bynight’ thing. We keep our products fresh, as we get deliveries of the raw products daily, and we do not prepare multiple sandwiches ahead of time, as then the sandwiches would not be up to our standards of hot and fresh. As the saying goes, ‘If it isn’t broke, don’t fix it.’ I believe since we have been making the Gizmo Sandwich for so long, we do not want to change anything.” Labor costs have risen dramatically as well: “I’m not used to paying a 14 or 15 year old $10-$12 an hour or more, so the labor costs have increased dramatically, too. Many of the younger people in the generations below me are not wanting to pursue the Concession business because it is a lot of long hours and a lot of heat. The kids have to build up to standing on their feet for that long. They are not wrong; it’s hard work!”
Carla is an avid reader of the NICA News and makes use of the NICA Benefits, including CocaCola, when she can: “I probably don’t take advantage of the perks as much as if I had more than two Fairs to go to, but I do go through the NICA News every time I get it. It’s fun to see what’s new or what’s coming up. It’s nice to hear what other Vendors have to say. I like the print copies myself, but I like to read an actual book, too. I am just that way.”
Carla believes that some challenges are in store for the future, but remains optimistic for the next generation. She said, “Our food is something that whole generations of families are now eating every year. We are hoping to continue the tradition!”
The NICA Office plans to continue reaching out to our Renewing Members. If you hear from us, we’d love to know what’s on your mind! ▲
Carla’s father, Carl Cardamon, with his Gizmo Sandwicheswith
William Beaty, Sales Executive, The Coca-Cola CompanyGreetings, NICA Members!
Allow me to introduce myself—I am William “Bill” Beaty, and I am thrilled to embark on this new journey as NICA’s new Coca-Cola Sales Representative. With 23 years of experience under my belt, encompassing operations, sales, project management, and marketing, I bring a wealth of knowledge and passion to my role in ensuring that you have the best Coca-Cola experience possible.
On a personal note, I am not only a dedicated Sales Executive but also a devoted husband of 25 years to my beloved Yessenia, and a proud father to 13-year-old Arianna. Recently, we made a move to Odessa, FL—a place we now proudly call home.
One of my greatest joys in life is exploring new places and cultures through travel, having fun, and embracing the essence of living life to the fullest. I firmly believe that these experiences and the relationships we build with others are what truly enrich our lives, which I feel helps me to relate to NICA’s mission and motto of “Together We Can!”
The more I learned about NICA, the more I felt an innate connection with its core values. The Coca-Cola Company shares a similar vision of always prioritizing relationship-building and making a positive impact in people’s lives. It is this shared commitment that drives me to excel in my role as your Coca-Cola Representative, ensuring that each interaction with the brand is nothing short of exceptional. We are proud to sponsor this year's NICA Marketplace, “Together!” event and continue our commitment to providing funds for the NICA Foundation Scholarship Program and NICA Membership Contest.
But there’s more to our partnership with NICA
than meets the eye! I am delighted to share that The Coca-Cola Company is “All in!” when it comes to supporting NICA Members. We have a specially tailored Beverage Travel Program, which provides National Account Pricing on Coca-Cola brands across multiple categories. This initiative empowers you to offer the beverage options your target consumers crave when attending Fairs, Events, or Conventions. “Together We Can” create memorable moments and elevate the experiences of those we serve.
I am eager to meet you and become your dedicated point of contact for all inquiries regarding NICA’s special Coca-Cola pricing, the sign up process, and any other assistance you may need. Call me at (470) 214-4262 or email me at wbeaty@coca-cola.com if you have any questions. My goal is to make your Coca-Cola journey seamless and enjoyable, just like a refreshing sip on a hot Summer day.
I look forward to building meaningful relationships with each of you, understanding your unique needs, and working together to make a difference in the lives of those we touch. Together we will continue to bring the magic of Coca-Cola to the NICA Membership and the Special Events Industry. Cheers to a sparkling future ahead! ▲
We are proud to announce this year’s NICA Marketplace, “Together!” taking place December 3-6, 2023 at the Tuscany Suites and Casino in Las Vegas, NV. This year’s event will once again feature a non-exclusive Trade Show, Educational Sessions led by hands-on Event Industry Thought Leaders, and Networking Opportunities that are welcome and comfortable— a place where we all understand we are Customers of each other and Together we share a Fair Guest to serve.
the processes that different Fairs and Events use in the Transfer of Ownership. The second session related to handling different types of Vendors in the same buildings. These are areas that our Fair has struggled with and I came away with several good ideas to share.”
2022
Marketplace
Attendee Lori Hull, Hillsdale County Fair, shared, “I appreciated the opportunity to meet with Vendors and see things from their perspective. There were two sessions that were particularly helpful. The first discussed
We are proud to announce that Coca-Cola and Entegra are this year's Premier Sponsors. We are also pleased to welcome the many new and returning Trade Show Exhibitors including Beach Cities, Berk , Entegra , Smithfield , Boxed Water , Tyson/Advanced Pierre , Aspire/Otis Spunkmeyer , McCain , Pactiv , Holten Meats , Heinz , Fare Foods , Hummel Group , Goodyear , Florida’s Best , JKJ Workforce , and Sysco among others. See you in Vegas!
Sunday, December 3, 2023
2:00 – 6:00 PM: Registration
3:30 – 6:30 PM: NICA Marketplace Hospitality
Evening on your own
Monday, December 4, 2023
8:00 AM – 4:00 PM: Registration
9:30 – 10:45 AM: Marketplace General Session featuring Keynote Speaker Jeremy Parsons, CFE and NICA Leadership
11:00 AM – 12:15 PM: Educational Workshops
12:30 – 2:00 PM: Box Lunches (Included) and Roundtables
2:15 – 4:45 PM: Educational Workshops and “How To” Sessions
5:00 – 8:00 PM: Marketplace Trade Show and Happy Hour Reception (Included)
Evening on your own
Tuesday, December 5, 2023
9:00 – 11:00 AM: Registration
9:30 – 10:45 AM: Educational Workshops
11:00 AM – 1:30 PM: Marketplace Trade Show and Lunch (Included)
1:45 – 5:15 PM: Educational Workshops
5:30 – 7:00 PM: Closing Marketplace Celebration and Reception (Included)
Evening on your own
Wednesday, December 6, 2023
9:00 AM – 1:00 PM: Sysco Facility Tour
Schedule is subject to change; visit www.nicainc.org/marketplace and check NICA Now! for updates.
$119 Early Bird Member Registration
Register yourself and additional attendees for NICA Marketplace by selecting the link at nicainc.org/marketplace and logging into your Membership Account. You may choose a Member ($119) or Non-Member ($149) rate.
Marketplace Registration includes Monday Box Lunch, Tuesday Trade Show Lunch, Trade Show Reception, and Closing Celebration Reception.
Onsite registration will increase by $100
Book Your Hotel Room Online
Book your hotel reservation at $79 with no resort fee ($44) at nicainc.org/marketplace by selecting your check-in and check-out dates, along with your occupancy needs. Don’t delay!
Become a NICA Marketplace Exhibitor
Reserve your Marketplace Trade Show Booth for $1,095 (two attendee registrations, draped space and Exhibitor ID sign, 8’ x 10’ location, and more included) at nicainc.org/marketplace.
Marketplace Membership Promotion: When registering, add or become a new NICA Member for $100 and you will also receive the $119 Early Bird rate ($80 savings)
is simply, yes. But sometimes, it’s not that easy. Analyzing the area in an effort to truly find what will improve the experience for the Attendee may actually increase revenue more. We talk about creature comforts a lot at conferences; considering these as replacements for unallocated space in how your grounds is laid out will increase length of stay. It is a fact that length of stay will drive revenue up. This can come in the form of another meal purchased on the grounds, another ride taken on the midway, and maybe even an additional admission ticket purchased because the experience was so great, they need to come back for another day.
However, do we stop at the Attendee? What about our Partners, Vendors, Sponsors, Exhibitors,
After suggesting the change, recall what problem we are trying to solve. Did we indeed solve it?
• In solving it, have we just created more problems or negatively affected the experience for someone?
Communication is key!
The final foundational concept is—how do we communicate this?
• I know I am not the first person to say this, but “clear is kind, unclear is unkind.”
• Do you consider sharing the “why?” We have found while some news is not the best for all, they can understand the reasoning. They may not like it, but they will better understand.
Analyzing the area in an effort to truly find what will improve the experience for the Attendee may actually increase revenue more.
I will forever believe that we work in the BEST Industry. I am biased obviously; however, it really is true. As it is for some of us, Fairs run deep in our veins, and that is true for me. I was gifted the Fair experience at a young age as it was just a part of the family. The passion I have for what we create for so many has never changed—I love Fairs. I love Fairs because of the memories of joy that live on in my brain still to this day. One of my favorite memories will always be riding the Ferris Wheel with my Grandma. When I was little, I loved the motion, the height, and the thrill of it all as Grandma sat next to me and enjoyed it for the exact same reason, only 40 years the elder. As I grew older, I loved watching the smiles I once wore, from my place now on the ground, while she rode with the next generation, my younger sister and cousins, and more recently, my nephews. They all smiled and waved for the pictures while Grandma would take pictures of her own from the top of both the view and me waving back from the ground. This is an experience! Our Fairgoers create these same experiences every time we open our gates. Like Grandma always said, she loved the
Ferris Wheel because it was a slow ride, and you could enjoy the view. I encourage you all to take the slow ride approach from time to time in our hustle and bustle, crazy-paced days. Keep your view of the entire experience and allow that to help you navigate decisions. And on opening day, you get to be the greeting committee that says, “Welcome to the Experience.” ▲
Let’s Make a Deal!
An Exploration into the Exciting World of Commercial Exhibitors
“Cha-ching!” The delightful sound of another successful sale rings in the Commercial Exhibits Hall. These event mainstays are not only a place to beat the heat on the Fairgrounds; they are home to a group of entrepreneurs known as Commercial Exhibitors, who sell anything from clothing to gadgets and anything in between. These artisans and visionaries continue to bring a touch of excitement and showmanship to the art of selling, making a deal, and providing an unforgettable experience for Fairgoers. This month we were able to meet four of NICA’s Commercial Exhibitors to learn more about their unique viewpoint in the Industry.
Alan Harrington , We Have Your Flag , recently celebrated his 10th anniversary as a Commercial Exhibitor. Alan operates the business with Natalie Zerafa (and their golden doodle Stella ). They specialize in Flags, Flag Poles, and Accessories with a route that takes them all over the United States. Alan stated, “That’s what we do! We carry about 3,000 different Flags and we do everything from Fairs
to Music Festivals. We have created a nice little niche. We really have everything in the spectrum!” Since there are so many different options, they have great conversations across the country: “That’s what really keeps it fresh. We really enjoy our customers!” Even in the last decade, much has changed in the Fair Industry and the Flag business. Alan shared, “I think COVID changed everything a lot. Afterwards, we saw a boom in the economy and more spending with government giveaways. Now we’re starting to see a retraction. In our business, we have to remember that our platform is always changing, so we’re always looking outside the box for events—not just at Fairs and Festivals. We’ve really thrown a lot at the wall to see what would stick, and it has been very successful." They often receive strange requests for designs, but they aren’t stumped easily: “People come up to us and one time they said, ‘Oh, but you don’t have Zimbabwe!’ Sure, let me go get it for you!” Alan cuts costs on his new designs by going factory direct, and tries to stay on top of trends. He said, “We pay attention to what’s hot, what’s new in politics, and what other people are wearing on their t-shirts. We want to be out there in front.” Any advice for those starting out? “You will never know if you don't try it and see where that niche is going to take you. We’re in the impulse business. If you don't keep trying new things and new markets, then I think you're going to fall behind."
Ashley Murray , M&M Marketing , is a veteran Commercial Exhibitor, having started in the early 80s with his wife Dawn selling Costume Jewelry before branching out in other wares. They are now celebrating 40 years since playing their first Fair, and they are now passing on the business to their son Justin , who operates O’Ryan Hat Company at Fairs in the Southwest. Ashley laughed, “He runs our whole business now!” Ashley pioneered the use of Retail Carts in multiple locations, first seen at the LA County Fair over 35 years ago. He explained, “I remember, we were on a golf cart and said, ‘This would be a good spot, and this would be a good spot...’ We went out and found new people to come to the Fair. Instead of a 10 by 10 or a 10 by 20 space, we offered them a Retail Cart. It was
Alan’s We Have Your Flag display showcases a large variety of options rising high above the standa success and it was a great program for a long time. I still actually have a couple of Carts left that we do out there.” In the years since, Ashley and his kids (and grandkids) kept a finger on the pulse to find out what the Fairgoer would want next. In fact, the next year in 1989, he debuted Bottled Water. He shared, “The people laughed at us. ‘What, you are bringing Bottled Water? Nobody’s gonna buy that! They can get free water right over there at the drinking fountain. All you have to do is ask one of the Concessionaires; they’ll give you a glass.’ Go laugh all you want, because we’re laughing all the way to the bank!” Other trends that made for a “$1,000,000 Summer” were Pokémon in the 90s and Fidget Spinners in the last ten years. Ashley confessed that they tried a little bit of everything over the years, too: “Back in the 90s, we even dabbled with the Food. I never worked so hard in my life! We started selling Hats and Sunglasses about 25 years ago, and that matured into a large Hat company to where all we do is sell our own line of Hats.” What’s changed? “The buyers and the Fair Management. If you have a strong Commercial program, the Fair will benefit three-fold! I’ve gotten older, grayer, and wiser, too, but if wishes were horses, we would all be riding. We are just human beings going out there and making a living! The whole thing is a learning experience.”
Jan Cates , The Cates Company , is a Commercial Exhibitor who specializes in selling Jewelry products since 1983. She travels throughout the Midwest and West Coast where you’ll most likely see her Gold Chain booth, where Chains can be cut to any length you’d like. She operates in both indoor and outdoor locations: “I go where the money is baby!” She explained, “The Gold Chain is my main product, and it has been all those years. It’s a Gold Overlay Fashion Jewelry, but it’s a great quality and we
give a lifetime guarantee on it, so I see the same customers year after year. We have close to 100 different styles of Chain and we can make it any length that they want. It could be a Bracelet, an Anklet, Necklace, Purse Strap, Hat Band, or even a Waist Band. Whatever it is, we can make it for them. The nice thing about my product is that the people buy it when the money’s good AND when money’s bad. They still buy it because it’s cheaper than gold. This is just such a good winner for me!” Regarding the Fair Industry, she enjoys her business, the people, and the environment the best. Jan said, “I don’t know what it is, but when I go to the Fairgrounds, I just have to smile. It just never gets old!” She encouraged those just starting out to set your sights on what events you would like to do, talk to other Vendors to get an idea of what shows are best, and make an effort to expose yourself to those Fairs. She added, “I would also recommend members join Fair Associations and go to conventions and meet with these people. Keep trying!”
David Webster , Webster Enterprises , is a third generation pitchman and promoter of goods such as Cookware, Housewares, Health and Wellness Equipment, Kitchen Gadgets, and more. David said, “I’ve been in the business all my life. I enjoy the crowds that show up and the interaction with the people. My sales crew is like a family to me, so that’s great. I just love the action!” His family business has been at it for close to 100 years and his current route includes events across the Midwest. He shared, “My Grandfather originally had a medicine show. He was a pitchman and so was my Father. They started around the South, and at the time they had their own show instead of exhibiting at a Fair. They would lease a property and they’d have 15 entertainers with singers and dancers. They would set up on a vacant field and they
would attract 3,000 people a night out there!” Plenty has changed in the intervening years. He explained, “The displays and the way the booth looks have been the major changes, but logistics are different, too. Margins are always an issue and you have to really work hard to get the right margin for your products.” David believes it is easy to keep up with the trends: “I have been at this so long and I have such a major route that if anything new comes in the country, they come to me to put it around the Midwest. I don’t even have to look for anything; it comes to me.” Although he admits there are obvious differences between Vendors at the Fair, he believes that everyone plays their part. He explained, “The Fair is like a big army with a lot of camps. On the Fairgrounds, you have Food Vendors, you have the Carnival, you have Commercial Exhibitors, you have Fair Management, and you have Livestock among others. All of these smaller camps make the big army that’s called the Fair.” David also had some advice for both the current and next generation of Commercial Exhibitors: “Make sure your booth is as immaculate and eye-catching as it can be.
Make sure the help you put in there is something that Fair Management would walk by and be proud to have in their Fair. If things don’t work out at first just keep trying!”
As we conclude our journey into the world of Commercial Exhibitors, we are reminded that this rich tapestry of salesmanship, showmanship, and entrepreneurial spirit is an important part of the Fair Experience. NICA is proud to have close to 50 Commercial Exhibitor members (and counting) who are embracing the message of “Together We Can!” ▲
GETTING TO KNOW YOUR
Regional Council Members
This month, we had the chance to interview West Council Member Nathan Wells, based out of Kuna, ID. His responses are below :
What is the name of your business and what products do you sell?
Pacific Crest Concessions; we sell Hawaiian Teriyaki. Our most popular items are the Island Combo, Noodles and Chicken, and Teriyaki Rice Bowls.
What is your annual route?
Oregon, Washington, Idaho, Utah, Arizona, and Northern California.
How and why did you become a Concessionaire?
It is a family business and I have been working with my parents since I was ten, but only for six years full time. The wife and I are full time and our two kids love doing it on their Summer break.
What do you enjoy about being a Concessionaire?
It’s like a second family. The people you meet and the smiles on people’s faces are what I enjoy most.
How has the Concession business changed?
When I first started, most people worked out of tents. Now everyone has beautiful trailers! Something I wish would change was that the Fair didn’t take such a high percent of our gross.
How long have you been a NICA Member?
I have been a NICA Member for three years thanks to my Mom, Kim Barr, CCE, NICA’s 1st Vice President.
Who inspired you to become a Regional Council Member?
I just love what NICA is about!
What do you hope your Council accomplishes?
I hope to get even more Food Suppliers on board for the NICA Membership.
What is your most valuable NICA benefit?
The NICA Scholarship Program! I am excited for my kids to sign up when they are ready.
What’s something you like to do in your free time?
I enjoy time with the family and the kids’ school activities.
We appreciate your responses. What is the best way for a NICA Member to reach you?
Email—natewells_1@hotmail.com ▲
Happy Together at
Having successfully completed LA County Fair, San Diego County Fair, and opened OC Fair, the West Council decided they wanted to gather to celebrate and enjoy each other’s company. Since OC Fair’s theme for 2023 is “Happy Together!” it provided the perfect inspiration for the gathering. West Council Members Brandy Arredondo, CCE, Irene Dugan, CCE, Gigi Horowitz (thank you for the coffee and tea), and Ryan Long, CCE (thank you for the food) organized the event to take place bright and early on Thursday, July 27th at Chuckwagon
Attendees of the gathering were treated to warm greetings from OC Fair Staff and NICA Leadership, learned about the upcoming NICA Marketplace, “Together!” event, updates and benefits, enjoyed a delicious breakfast, handed out door prizes, and recognized Jim and Ann DiMartile, Upper Crust Distribution, for their longtime, professional, and dependable service as a supplier to OC Fair Concessionaires.
Thank you to the West Council for hosting, the Dugans for their hospitality, and the invaluable contributions of past and present
NICA Leadership including Rey O’Day, Executive Director, Jeff Thornberry, CCE, Director, Dominic Palmieri, CCE, Past President, and Carmel DyerPittroff, CCE, Foundation Trustee. This NICA Gathering provided a perfect opportunity for everyone to pause, celebrate the season, and be “Happy Together!” ▲
From the Camera Roll... From the Camera Roll...
building relationships and helping each other become stronger both mentally and physically. We are enjoying our two mile walk together every morning. I love my Fair Family!”
also
Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org
Always Fry Day LLC
Ruskin, FL (2020)
Brandi Rathbun
Tiki Pete’s Alaskan Grill
Anchorage, AK (2018)
Tracy Reichert
Meggers Road
Concessions, Inc. Kiel, WI (1995)
Randy Reichert, CCE µ Meggers Road Concessions, Inc. / Hot Wisconsin Cheese Kiel, WI (1993)
K & R Concessions
Harrington, DE (2014)
Soni Ryan-Hochmuth
K & R Concessions LLC
Harrington, DE (2018)
Josh Seivers
Three Rivers
Concessions, LLC
Grove City, PA (2008)
Kate Sharpe
Cabarrus County Fair
Concord, NC (2003)
Susan Sharp-Farias
Chillin & Grillin BBQ
Paso Robles, CA (2004)
Randy Stephenson
Alabama National Fair
Montgomery, AL (1994)
Jeff Thornberry, CCE
Pristine Systems, Inc. DBA
Gadgets and Neat Stuff
St. George, UT (2012)
Albert Valadez
Timbos Licorice Ropes
Upland, CA (2021)
Tonio Viscusi
Angela’s International
Apollo Beach, FL (2015)
Dick
Brokers
Moorpark, CA (1998)
David Wilson
Chautauqua County Fair
Dunkirk, NY (2009)
Clinton Yoder
LR Foods
Lecanto, FL (2016)
Michael Zdebiak
Meester Mikes of Coral Gables
Miami, FL (2022)
Thank you to our 63 Renewal Members for your continued support! “Together We Can!”
Matt Wardlow Wardlow Insurance Terri Prince Kris Ryan“Renewals” continued from page 4 ►►Jason Warrenburg, San Diego County Fair Concessions Manager, with Nathan and Medina Marcus, West Coast Weenies Dane Baldwin, D&D County Fair Cinnamon Rolls, and Carmel DyerPittroff, CCE, Foundation Trustee Chicken Charlie with his new ordering kiosks Jeff Thornberry, CCE, Director, with his 200 Lb. Bluefin Tuna taken on an overnight fishing trip; he shared all of it with friends and NICA Members at the OC Fair! Brice Linglet, West Coast Innovations, hanging banners in the Commercial Hall at San Diego County Fair
NATIONAL INDEPENDENT CONCESSIONAIRES ASSOCIATION, INC.
1043 E. Brandon Blvd., Brandon, FL 33511
Phone: (813) 438-8926 • Fax: (813) 803-8460
Email: nica@nicainc.org • Website: www.nicainc.org
MEMBERSHIP
REGULAR MEMBERSHIP
q Regular Member $150
q Additional Member $100
q Employee Member............................................................ $75
q Retired Member ................................................................ $50
BUSINESS / GROUP MEMBERSHIP
Includes five Memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).
q Business / Group $400
Additional Member :
Employee Member 1:
Employee Member 2:
Employee Member 3:
REGULAR MEMBERSHIP CATEGORIES
Check a category below and provide a detailed description of your company’s services in the next column under Business Description.
q Food / Beverage
q Commercial Exhibitors / Retail / Merchants
q Attractions / Entertainment
q Games
q Guest Services
GENERAL ROUTING INFORMATION
List all states / provinces where you conduct your business.
ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE
The NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.
Beneficiary : Phone :
ASSOCIATE MEMBERSHIP
A person or entity who provides services to the Concession Industry.
q Fair / Festival (over 75,000 attendance) ...................... $150
q Fair / Festival (under 75,000 attendance) ................... $100
q Manufacturer / Distributor / Supplier ........................... $150
q Carnival / Circus Operator .............................................. $150
q Association / Special Services $150
BUSINESS DESCRIPTION
Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.
q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.
AUTOMATIC
q I authorize NICA to make automatic renewal payments for my Membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.
National Independent Concessionaires Association, Inc.
1043 E. Brandon Blvd., Brandon, FL 33511
Time Sensitive Mail • August 2023 Issue