August 2023 NICA News

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CONTENTS • AUGUST 2023 ARTICLES & FEATURES 04 This Month’s New & Renewal Members 05 President’s Message 07 Director’s Voice 10 Riffing With Rey 12 Association Announcements 13 Awarding Food Safety at OC Fair 15 Member’s Voice 17 “All In!” Partnerships With Coca-Cola 18 Event Information & Program Schedule For NICA Marketplace, “Together!” 20 Welcome to the Experience! 24 Let’s Make a Deal! 27 Getting to Know Your Council Members 28 Happy Together at OC Fair 29 From the Camera Roll ADVERTISERS 16 Alpha Baking 14 Berk Concession Supply 33 Brakebush 34 Bunge Oil 02 Coca-Cola 34 Corfu Foods 09 Fare Foods 33 Gold Medal 23 Heinkel’s Packing 06 Hummel Group 31 JKJ Workforce 34 K&K Insurance 14 McGowan Allied 22 RJ Schinner 23 Schantz 26 WNA National Independent Concessionaires Association, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd., Brandon, FL 33511 • Off ice: (813) 438-8926 • Fax: (813) 803-8460 • Online: www.nicainc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2023 NICA, Inc. All Rights Reserved. “All In For the Summer!” NICA is a membership-driven organization dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, education, benefits, leadership, and solutions. National Dollar Day is celebrated in August! Learn from Commercial Exhibitors in “Let's Make a Deal!” on page 24 Check out “Happy Together at OC Fair” on page 28 28 24 28 32 Save the Date For the 2024 Expo & Food Show: “Tomorrow Starts Today!” 33 2023 Membership Contest 24

This Month’s Newest Members

Steven Avila

Sir Sir Licorice Ropes

Upland, CA

William Boggess

Texas Twister Drink / Drizzled Delight

Casa Grande, AZ

Haddam Neck, CT

Daybreak

Lebanon,

Garden Valley, CA

This Month’s Member Renewals

Pronto

Memphis, TN (1993)

June Arner

R and J Food Concessions

L.L.C.

Valencia, PA (2015)

Ronald Arner

R and J Food Concessions

L.L.C.

Valencia, PA (2015)

Brent Bair µ

Bair’s Concessions, Inc.

Lancaster, OH (1993)

Nikki Bair

Bair’s Concessions, Inc.

Lancaster, OH (1996)

Dane Baldwin

D & D County Fair

Cinnamon Rolls

Oakhurst, CA (2009)

Mark Baugher

Carousel Concessions

Middletown, MD (1999)

Rod Beach Beach Concessions

Hillsdale, MI (1995)

Raymond Bianco

Bianco’s Foods, LLC

Anderson, SC (1995)

Frank Boeck

D & F Enterprises

North Tonawanda, NY (1999)

Michael Broetsky

Broetsky’s Family Ent.

Ocean City, MD (2006)

George David Ciganovich

Croessmann Wholesale, Inc.

DuQuoin, IL (2012)

Chris Conkle, CCE Conkle’s Concessions

Lakeport, CA (2016)

Shannon Dehn

All About the Sugar

Orchard Park, NY (2018)

Ania Delahoyde

Extreme Food & Beverage

Ukia, CA (2019)

Tina Doolan

Doolan Amusement Co.

Stuart, FL (2017)

Carmel Dyer-Pittroff, CCE The Original Australian Battered Potatoes, LLC Balboa, CA (2007)

Garrett Giordano

Apex Ceph Technologies Claremont, CA (2020)

Kenneth Giordano

C & C Concessions, Inc.

La Verne, CA (2013)

Jennifer Giordano, CCE

C & C Concessions, Inc.

La Verne, CA (2007)

Dale Greenzweig

Dale’s Concessions

Kunkletown, PA (2010)

Cheryle Hartley

Carolina Classic Fair

Winston-Salem, NC (1997)

Dale Hershberger

Audio Innovators

Riverview, FL (2010)

Tasha Hyder

Clay County Fair Association, Inc.

Green Cove Springs, FL (2009)

Andrew Imperati

Dutchess County Fair

Rhinebeck, NY (2010)

Steck Johnson

Healthcare Solutions Team

Franklin, TN (2013)

Brian Jones

BCSS Concessions

Avon, IL (2003)

Hani Jouni

Ad America LLC

Upland, CA (2022)

Rick K. Pickering

California Expo & State Fair

Sacramento, CA (1997)

Michael Kearney

Coastal Carolina Fair

Ladson, SC (1997)

Tricia Kerrigan

Brooklyn Fair

Brooklyn, CT (2006)

Mike Kinnear

Dawghouse Concessions

Des Moines, IA (2000)

R. A. Kissel

Kissel Entertainment, LLC.

Okeana, OH (2019)

Dennis Lilly

Triple ‘L’ Concession Flat Top, WV (1997)

Shelby Lowe

Southeast FL Public Market

Fair Association, Inc.

Lake Park, FL (2022)

Stacia Markowitz

Mike’s Concessions

Inglis, FL (1996)

Gary McBrien

Crown & Associates, Inc.

Claremore, OK (2007)

Kevin McGrath II

The Best Around, Inc.

Cape Coral, FL (2004)

Staci McGrew

Fun Times Inc.

Ukiah, CA (2019)

Saree Miller

Allegan County Fair

Allegan, MI (2004)

Henry Mitchell

Amy’s Sweet Treats

Burlington, CT (2016)

Jennifer Murad

Antelope Valley Fair & Event Center

Lancaster, CA (2013)

Mark Nichols

Uncle Buck’s Concessions

Central Point, OR (2004)

Casey Osborne

Lakeside Products

Sacramento, CA (2022)

Hal Porter

Citrus County Fair

Inverness, FL (2017)

Andrew Preston

World Wide Games, LLC

Riverview, FL (2022)

►► “Renewals” continued on page 30

Kevin Burnham Haddam Neck Fair Association David Day Caterers, LLC OR Lisa Patterson Paul’s Products— Fairtime Fudge Welcome to our 5 New NICA Members! See page 33 for the 2023 Membership Contest Leaderboard, sponsored by The Coca-Cola Company “Together We Can!” Danny Andreini µ Pup Company
µ 1993-2003 2004-2008 2009-2013 2014-2022

PRESIDENT’S MESSAGE

It’s amazing how far we have come in this Industry. Myself? I’m third generation, raised by a single Mom out on the road with no cell phone and no satellite TV in the camper.

Growing up on the road, I had a great childhood. One of my favorite stories is when my Mom had an old green Chevy without reverse and she would always make sure we could pull through any spot. Well, this one time we were in a campground in upstate New York and we went into a spot and we could not drive out. Believe it or not, but there were these two weight lifters that picked up the back of the truck and slid it around so my Mom could get out of the spot! Thinking back, I must have been around seven years old. We were on a small Show and I swear the Show Owner set up the whole Carnival so my Mom could drive in and drive out easily.

Fast forward to today, my children have all the amenities (including reverse and air conditioning)

when we go down the road. They will never know the joy of enjoying some 2-60 A/C (two windows down and going 60 mph). Being on the road for the Summer is not easy, but our parents had it much harder!

This month I had the pleasure to be at the Saratoga County Fair in New York (pictured above), which like many Fairs, was impacted by serious weather that was moving through the region. ABC News 10 interviewed me and I said, “The weather has affected all of us in this Industry, not only myself. The weather definitely hurt us financially, too. I’m a firm believer that it takes a lot of puzzle pieces to make a beautiful picture. So if we rain out one or two days here and there, we still have a lot of other pieces to make a nice picture for the Summer.” I feel that this sentiment also relates to Concessionaires and the Fair Industry. It can take many pieces to finish the puzzle, so “Together We Can!”

I would also like to announce that the NICA Board extended Director Nominations until the end of this month, so if you or someone you may know would like to run for the Board and have your voice heard, I encourage you to take the jump!

I hope everyone is enjoying their Summer Fair Routes, you have all the Employees that you need, and Sunshine on your side. I am looking forward to seeing everyone in Vegas this year for NICA Marketplace, “Together!”—December 3-6, 2023.

August 2023 NICA News 5
PRESIDENT’S MESSAGE Memories of Summer Roads Getting ready for the Fair Season? It’s officially in full swing!

OFFICERS

President: Vincent Nelson, CCE

1st Vice President: Kim Barr, CCE

2nd Vice President: Kelly Grout

Treasurer: Dan Lusenhop

Secretary: Stacey Pittroff-Barona, CCE

DIRECTORS

Brandy Arredondo, CCE

Jacqueline Bradbury, CCE

Bary Bunts, CCE

Phil Delahoyde

Bryan Enloe

Jeff Thornberry, CCE

Jay Wells, CCE

PAST PRESIDENTS’ COUNCIL

Daryl Whicheloe, CCE

Sandy Class, CCE

Don Delahoyde, CCE

Kathy Ross, CCE

Dan Lusenhop

Dominic Palmieri, CCE

Paulette Keene, CCE

Joe Potillo, Jr.

Greg Miller, CCE

Tom Sattler, CCE

Russ Harrison, CCE

Richard Busse, CCE

Tom Hodson, CCE

Jim Hodson, CCE (Deceased)

Tim O’Brien, CCE

Ron Smith

Adam McKinney, CCE

Mike Pence, CCE

Jack Woods, II, CCE

Bob Hallifax, CCE

Frank Parnell, CCE

Larry Orme (Deceased)

Larry Sivori

Rich Wright

Bill McKinney, CCE

Arthur Pokorny, Jr.

Gene O’Brien, CCE (Deceased)

OFFICE STAFF

Executive Director : Rey O’Day rey@nicainc.org

Office & Membership Manager : Linda Frisco nica@nicainc.org

Communications & Marketing Manager • NICA News Editor :

Jesse Willard

communications@nicainc.org

Office Clerk: Christine Farrell clerk@nicainc.org

East Council & Social Media Coordinator : Jessica Gottsche

jessica@nicainc.org

Midwest Council Coordinator : Dennis Larson, CFE dennis@nicainc.org

FOUNDATION

President: Audrey Poole

Vice President: Greg Miller, CCE

Treasurer : Jennifer Giordano, CCE

Secretary : Rey O’Day

Trustees:

Kim Barr, CCE

Carmel Dyer-Pittroff, CCE

Kelly Grout

Tom Hodson, CCE

Mark Lancaster

Don Kenna

Larry Sivori

EAST COUNCIL

Bary Bunts, CCE

Ryan Collmer

Ryan Hagy

Patty Tessari

Michael Zdebiak, Jr.

MIDWEST COUNCIL

Connie Boesen

Sandy Class, CCE

Paulette Keene

James McConnell

Richie O’Neil

Matt Ribar

WEST COUNCIL

Michelle Allen

Brandy Arredondo, CCE

Amy Ashby

Irene Dugan, CCE

Gigi Horowitz

Ryan Long, CCE

Kara Moederndorfer, CCE

Albert Valadez

Steve Vartanian

Nate Wells

Do you have any questions or would like to get involved with NICA? Contact us at (813) 438-8926 or nica@nicainc.org today!

DIRECTOR’S VOICE DIRECTOR’S VOICE

Those who founded this Organization some 30 years ago could not have imagined just how impactful it would become. Its effect on the Food side of the business has been absolutely epic! I am proud to share that this Association is on track to make an equally impressive contribution on the Commercial Exhibits side of this business. The current challenge is to invite more Commercial companies to join in this process so they too can benefit from and participate in the growth opportunities unfolding before us. Please share this information with your Commercial Exhibitor friends and encourage them to join us on this amazing journey!

So why would a Commercial Exhibitor join a Concessionaires’ Association? Well, they ARE Concessionaires! The Oxford Dictionary’s definition of Concessionaire is “a person or a

Commercial Exhibitors: Meet NICA!

business that has been given a Concession to sell something.” In our Industry, it is more common to see the word “Concessionaire” associated with Fair Food and Beverage providers, thus leading some Exhibitors to mistakenly assume that this Organization is not designed for them. Not so! NICA is a powerful resource for all Commercial/ Retail businesses operating at Fairs and Events.

When asked by fellow business owners

“Why should I join NICA?” my answer is always the same—to make it easier for you to succeed! Look around our Industry and you will notice a lot of the strongest and most successful Fairbased business owners are members of this Association. They understand that belonging provides access to tools designed specifically to help one flourish and prosper. The more resources you use, the greater the return on your investment in this Organization.

NICA treats Commercial Exhibitors and Food members equally, with each able to serve on its Board of Directors, Regional Councils, Committees, and both enjoy full voting rights. Also, all these members receive the same level of access to all of NICA’s many Member Benefits. These privileges include a long list of companies who offer our members exclusive discounts on frequently used goods and services.

August 2023 NICA News 7
Commercial Exhibitor Jeff Thornberry, CCE, Director, with his Gadgets and Neat Stuff booth inside the Exhibit Hall

Additionally, NICA benefits include the opportunity to apply for the Certified Concessionaire Executive (CCE) title, which recognizes those who demonstrate the highest level of professionalism, understanding and respect for the Fair business. The NICA Foundation awards multiple scholarships each year to youth demonstrably connected to its members. Also, NICA is the number one producer of educational programing for Fairbased businesses. NICA’s website, Membership Directory, NICA News magazine, NICA Now e-blasts, Social Media posts and Peer-to-Peer Resource Center all help keep members informed and up to date.

Networking at NICA Events is a very powerful benefit that should not be underestimated. This is a community of knowledgeable, kind, and helpful people. Attending NICA’s Events and Gatherings can lead to making professional connections, discovering new lucrative events, finding new suppliers, learning valuable information, picking up new ideas, and solutions. Networking also helps with personal as well as business growth and is a key part of relationship management with your events, suppliers, and peers.

Those wanting to improve their Commercial Exhibits business should also be looking to attend NICA Marketplace, “Together!” December 3-6 at the Tuscany Suites and Casino in Las Vegas, NV. This Convention is where Exhibitors wanting to take their businesses to the next level go to network, promote their companies, and learn from one another. This event houses a Trade Show, Networking Sessions, Educational Programs, as well as significant Sponsorship Opportunities. Marketplace’s tight focus makes it an extremely productive and cost-effective conference.

To maximize your return on investment in Marketplace, I suggest that you include as many of its facets as possible into your marketing strategy! For example, Sponsors are recognized for their support in making the show a success, thus elevating their stature, and drawing positive attention from attendees. Setting up a display in the Trade Show guarantees that your Exhibit will be seen by key decision makers from some of North America’s most successful Fairs and Events. You can sell your product here too! Finally, you will want to attend as many Educational and Networking Sessions as possible. Last year, eight of the ten largest events in North America sent key Commercial Exhibits and Food and Beverage staff to this event, so you will want to make your company as visible as possible!

Whether you are looking to expand your operation or just want to run it more efficiently, NICA can help. Our members are the Fair Industry’s experts in these disciplines. There is a place among them for you too! Contact the NICA Office with your questions and we will do our utmost to connect you with someone who can help you find the solutions that best fit your needs. ▲

2022 Marketplace Trade Show Exhibitor and Commercial Exhibitors Brady, Ryan and Mina Rickey, Rickey’s Jerky 2022 Marketplace Attendee and Commercial Exhibitor Nancy Chapman, Chapman Fashion International 2022 Marketplace Attendee and Commercial Exhibitor Viraj Sahgal, House of Pistachios
August 2023 NICA News 9 F ARE FOODS CORPORATION 208 Cherry Lake Road, Du Quoin, IL 62832 • 1-800-651-1601 • www.farefoods.com C OMPLETE SUPPLY OF ALL CONCESSION PRODUCTS! • Meat • Produce • Frozen Items • Dry Goods • Canned Goods • Paper Products • Fun Foods • Custom Printed Items • Equipment • and more! F or more information call and speak with one of our Customer Service Representatives today! W ant to join our team? Fare Foods is the nation’s leader in supplying to the mobile concessions industry. We deliver coast to coast with our own fleet of trucks. If you want to work in a fast paced environment send your resume to: Scott Harsy, Administrative Supervisor sharsy@farefoods.com

RIFFING WITH REY RIFFING WITH REY

I thoroughly enjoy the fellowship of our NICA Gatherings which include Bingo, Potlucks, Top Golf, Field Day Games, Baseball, Bowling, Corn Hole, and lots of hanging out and chilling.
1. Complete application, follows directions 5 2. GPA—Subjects that were taken 10 3. What did I learn from my Fair Experience? 15 4. School & Community Leadership activities 10 5. Statement of Career Goals 20 6. Use of Financial Aid 10 7. Personal Story: Why Choose Me? 20 8. Quality of 3 Recommendation Letters   10 TOTAL POINTS 100 Scholarship Scoring Criteria Points

This time of year is also when I write quite a few descriptions for upcoming educational workshops that we are offering or organizing. The Pennsylvania State Fair Association and the Oregon State Fair Association have both requested sessions on The Roles and Responsibilities of Nonprofit Boards. In Salt Lake City at IAFE we will present two workshops:

What’s Happening at the Point of Sale?

The Point-of-Sale (POS) is the place where customers execute payment for goods or services and where sales taxes may become payable. Points of sale are the most dynamic “service touch point” for Fairs, Vendors, and Attendees. Historically, the procedures and rules at the point of sale were pretty simple…not anymore. Today topics in flux include infrastructure needs, tips, safety, auditing, sales tax, payment methods, breakage, control, charge backs, theft, coin, inflation, rent calculations, hardware, software, ordering kiosks, and FEES which continue to devalue money for everyone. This panel of Industry professionals will offer suggestions and solutions to these topics.

Reviewing Best Practices

Best Practices are meant to create professional procedures and/or set a standard that produces good outcomes for all parties. This session will review the IAFE/NICA Best Practices Guidelines which were written to suggest steps to improve and make more productive the business relationship between Fairs and Concessionaires. Are Best Practices timeless? Which ones are philosophical and which ones are operational? Who governs them? Whom do they benefit? How are they decided? What causes Best Practices to change? Collaboration, Relationships, Professional Courtesy,

Efficiency, and Honesty are part of the lexicon of Best Practices. Examples will be cited to bring these concepts to life.

In August I will be traveling to the Entegra's Connect 23 Convention to meet with some of our key manufacturers to encourage them to attend NICA Marketplace, “Together!” and several new ones with whom we hope to create contract pricing that will improve the buying power of our NICA Members. While there I will also visit the Tennessee State/Wilson County Fair.

Our Midwest Council will be hosting events at the Iowa State Fair, Wisconsin State Fair, Minnesota State Fair, and Clay County Fair. The West Council just hosted a delicious breakfast at the OC Fair in California and a Corn Hole BBQ at the Deschutes County Fair in Oregon. Our East Council is preparing for their annual Bingo Gathering to kick off the opening of The Big E in September. I enjoy hearing their stories and seeing their photos.

Here are my philosophical thoughts for today. Art Linkletter said, “Things turn out best for the people who make the best out of the way things turn out.” In a conversation with one of our NICA Officers I was reminded of how good you are at doing that. He said, “Concessionaires fix things when no one else knows what to do by figuring out the work-around, putting it in place, and then going back to work!” Along with that observation is this definition of “Together We Can!” Teamwork allows common people to obtain uncommon results!! That is what we do every day!

Stay Dry! Stay Cool! Stay Hydrated! And find a special moment in every day. ▲

August 2023 NICA News 11
Rey O’Day, Executive Director, speaking to attendees about topics such as NICA Benefits and NICA Marketplace, “Together!” at the OC Fair Gathering Tiffany Dugan, TC Dugan Enterprises, Ryann Newman, Fruit Caboose, and Rey O’Day, Executive Director, at the OC Fair Gathering

Association ANNOUNCEMENTS

Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

NICA Director Nominations Extended to August 30th

NICA is currently accepting nominations for this year’s Board of Directors election. Joining NICA’s Board offers many opportunities to have your voice heard, connect with other professionals in the Fair Industry, and to further the cause of NICA. If this sounds like something you are interested in, we invite you to participate in the nomination process. The due date to send all materials to the office is August 30, 2023. To qualify, all that is required is a signed “Statement of Commitment,” an “Election Nomination Form” with 10 signatures supporting the nomination, a biography, answers to a short questionnaire, and a photograph suitable for publication. All forms can be found online at nicainc.org/nominations and can be emailed to nominations@nicainc.org, faxed to (813) 803-8460, or mailed to 1043 E. Brandon Blvd. Brandon, FL 33511. Call the NICA Office at (813) 438-8926 if you have any questions or need the forms sent to you. “Together We Can!”

Apply for a First Timer’s Convention Scholarship

Have you always wanted to attend a NICA Convention but just haven’t committed to it? Whether it be because of expense, timing, or any other reason, the NICA Foundation is here to help get you there! Up to five NICA Members will receive $500 each towards travel expenses when attending the 2023 NICA Marketplace, “Together!” event in Las Vegas, NV or the 2024 NICA Business Expo in Tampa, FL. To qualify, you must be a first-time attendee to a NICA Convention, a current NICA Member, active in the Industry, and available to assist NICA during the convention of choice. Once you attend, you are also required to submit an article of convention experience to NICA News. Apply by October 13th for NICA Marketplace and December 15th to attend the NICA Business Expo. Apply online at nicainc.org/first-timers ▲

Wishing a Speedy Recovery to Our Members

We wish for a full and speedy recovery to NICA Members and their families who have recently undergone surgery or who have had health challenges, including Hyrum Allen, H & M Funnel Cake Express; Rob Gottsche, Eastern States Exposition; Makenzie, Granddaughter of Foundation Trustee Don Kenna; and Dennis Larson, CFE, Midwest Council Coordinator. Please keep them and their families in your thoughts and prayers at this time. ▲

Calling All Contributers—Submit Your Photos, Stories & Videos!

We love to hear from our NICA Members on such subjects as life on the road, the work of the Concessionaire, member announcements (births, weddings, etc.), food trends, transportation issues, and more! Send your stories, photos, videos, and anything else to communications@nicainc.org for consideration. You can also utlitize our submission tool at www.nicainc.org/content ▲

12 August 2023 NICA News

Awarding Food Safety at

For the last five years, the OC Fair has hosted an annual QSC Trophy Award Program as a way to reward those who practice Food Safety. QSC stands for “Quality, Sanitation, and Cleanliness.” The QSC Awards are given out each year to the Mobile Food Concessionaires in two separate categories: High PHF and Low PHF (Potentially Hazardous Food) Randy Larscheid, Food Safety Supervisor for OC Fair, and his team conducted the inspections and presented the awards.

Chicken Charlie’s and Chuckwagon tied as winners for the High PHF category. The winner for Low PHF category was The Original Australian Battered Potatoes. The next highest scores in the Low PHF category received Honorable Mentions: Orange Julius (award accepted by Jeremy Crutchfield for Monica Lawson) and Totally Baked Cookie Joint (award accepted by Tanya Lategan) Congratulations to the winners! Awarding Food Safety is a great example of “Together We Can!”

2023 QSC Award Winners: Randy Larsheid, OC Fair, with Charlie Boghosian, Chicken Charlie’s, Zach Corson, The Original Australian Battered Potatoes, and Vincent Guerrera, Chuckwagon

Honorable Mentions: Randy Larsheid, OC Fair, with Jeremy Crutchfield, Crutchfield Concessions, and Tanya Lategan, Totally Baked Cookie Joint

NICA Members Hold a Gathering at the Deschutes County Fair

NICA Leadership and Members gathered on August 1st for an impromptu BBQ and Corn Hole Gathering at the Deschutes County Fair, organized by Nate Wells, West Council. Nate shared, “It was a blast! We had around six different Vendors there and their crew. We had tons of food! It was great to hear stories from other Vendors as well.” The Corn Hole games were close: it was Southern Oregon Food and Beverage vs. Pacific Crest Concessions, with Pacific Crest as the victor. Gathering in the Summer is an excellent way to enjoy fun and fellowship while demonstrating the power of “Together We Can!”

Daryl Whicheloe, CCE, Past President, and Alan Barr, Pacific Crest Concessions, try their hand at Corn Hole The group of NICA Members and Leadership chilled and enjoyed each other’s company while waiting for the BBQ to cook Nate Wells, West Council, and Jobe Lapora, Southern Oregon Food and Beverage
14 August 2023 NICA News The Family of Experts Insuring Concessionaires Like You. • General Liability • Excess Liability • Commercial Auto • Inland Marine | Cargo • Employee Dishonesty • Cyber Liability • Workers’ Compensation • Active Shooter We offer 24-hour claim service and coverage unique to your business: McGowanAllied.com

Member’s Voice

Member’s Voice

The greatest part of NICA is the Membership! The Member’s Voice influences where the organization is headed and what it can improve. The NICA Office has been continuing their survey of responses from Renewing Members.

Carla Wood, of Johnston, IA, owns and operates Carl’s Concessions with her son Brandon. They specialize in Gizmo Sandwiches, Burgers, Hot Dogs, Lemonade, Tea, and Soft Drinks. Carla believes that NICA stands up for Concessionaires and other members of the Fair Industry: “The benefits that come with being a NICA Member are good, too!” When asked what she likes most about the Fair Industry, she shared, “Number one is meeting a ton of nice people, the Fairgoers, but I enjoy the camaraderie amongst Vendors as well. Those are the two big things in my book that make it worthwhile.”

This year, Carl’s Concessions is celebrating 77 years at Iowa State Fair, and 20 years at Minnesota State Fair. Carla explained, “My father, Carl Cardamon, started the business in Iowa in 1946 after WWII. His business started as a Dining Hall under the Administration Building at the Iowa State Fair, but he also had a small stick stand

selling Beef Burgers, Frosty Malts, Lemonade, and Coca-Cola. In 1972, the Fair closed the dining hall and my father expanded on the stick stand and came up with the Gizmo Sandwich. This sandwich is a combination of Italian Sausage and Ground Beef, our special sauce and seasonings, and melted Mozzarella Cheese on a delicious toasted Italian Roll.” Their sandwich is now a fan favorite in the Midwest. In fact, Chef Andrew Zimmern comes back each year to grab a bite. Andrew said, “Carla Wood and her Gizmo Sandwich embody everything I love about the Fair. Every sandwich is made on premise from scratch. It’s an edible torpedo of pleasure and my idea of the perfect Fair Food.”

Carla noted that the biggest changes in the last 10 years included higher cost of products, especially the price of cheese and beef, and labor. She explained, “I want be able to have repeat customers, make sure that my quality is consistent, and that my staff is polite. We try to keep our prices low while still providing high quality sandwiches. We want to make sure that we’re consistent in our

Brandon Wood, Andrew Zimmern, and Carla Wood, Carl’s Concession, at the Minnesota State Fair A Gizmo Sandwich, freshly unwrapped on the Fairgrounds

quality of products as well, and we don’t want to have the next new food in case it is a ‘fly-bynight’ thing. We keep our products fresh, as we get deliveries of the raw products daily, and we do not prepare multiple sandwiches ahead of time, as then the sandwiches would not be up to our standards of hot and fresh. As the saying goes, ‘If it isn’t broke, don’t fix it.’ I believe since we have been making the Gizmo Sandwich for so long, we do not want to change anything.” Labor costs have risen dramatically as well: “I’m not used to paying a 14 or 15 year old $10-$12 an hour or more, so the labor costs have increased dramatically, too. Many of the younger people in the generations below me are not wanting to pursue the Concession business because it is a lot of long hours and a lot of heat. The kids have to build up to standing on their feet for that long. They are not wrong; it’s hard work!”

Carla is an avid reader of the NICA News and makes use of the NICA Benefits, including CocaCola, when she can: “I probably don’t take advantage of the perks as much as if I had more than two Fairs to go to, but I do go through the NICA News every time I get it. It’s fun to see what’s new or what’s coming up. It’s nice to hear what other Vendors have to say. I like the print copies myself, but I like to read an actual book, too. I am just that way.”

Carla believes that some challenges are in store for the future, but remains optimistic for the next generation. She said, “Our food is something that whole generations of families are now eating every year. We are hoping to continue the tradition!”

The NICA Office plans to continue reaching out to our Renewing Members. If you hear from us, we’d love to know what’s on your mind! ▲

Carla’s father, Carl Cardamon, with his Gizmo Sandwiches

with

Greetings, NICA Members!

Allow me to introduce myself—I am William “Bill” Beaty, and I am thrilled to embark on this new journey as NICA’s new Coca-Cola Sales Representative. With 23 years of experience under my belt, encompassing operations, sales, project management, and marketing, I bring a wealth of knowledge and passion to my role in ensuring that you have the best Coca-Cola experience possible.

On a personal note, I am not only a dedicated Sales Executive but also a devoted husband of 25 years to my beloved Yessenia, and a proud father to 13-year-old Arianna. Recently, we made a move to Odessa, FL—a place we now proudly call home.

One of my greatest joys in life is exploring new places and cultures through travel, having fun, and embracing the essence of living life to the fullest. I firmly believe that these experiences and the relationships we build with others are what truly enrich our lives, which I feel helps me to relate to NICA’s mission and motto of “Together We Can!”

The more I learned about NICA, the more I felt an innate connection with its core values. The Coca-Cola Company shares a similar vision of always prioritizing relationship-building and making a positive impact in people’s lives. It is this shared commitment that drives me to excel in my role as your Coca-Cola Representative, ensuring that each interaction with the brand is nothing short of exceptional. We are proud to sponsor this year's NICA Marketplace, “Together!” event and continue our commitment to providing funds for the NICA Foundation Scholarship Program and NICA Membership Contest.

But there’s more to our partnership with NICA

than meets the eye! I am delighted to share that The Coca-Cola Company is “All in!” when it comes to supporting NICA Members. We have a specially tailored Beverage Travel Program, which provides National Account Pricing on Coca-Cola brands across multiple categories. This initiative empowers you to offer the beverage options your target consumers crave when attending Fairs, Events, or Conventions. “Together We Can” create memorable moments and elevate the experiences of those we serve.

I am eager to meet you and become your dedicated point of contact for all inquiries regarding NICA’s special Coca-Cola pricing, the sign up process, and any other assistance you may need. Call me at (470) 214-4262 or email me at wbeaty@coca-cola.com if you have any questions. My goal is to make your Coca-Cola journey seamless and enjoyable, just like a refreshing sip on a hot Summer day.

I look forward to building meaningful relationships with each of you, understanding your unique needs, and working together to make a difference in the lives of those we touch. Together we will continue to bring the magic of Coca-Cola to the NICA Membership and the Special Events Industry. Cheers to a sparkling future ahead! ▲

Have You Signed Up? NICA has negotiated to provide NICA Members with special Coca-Cola National Account Pricing on a variety of products. Sign up today by visiting www.nicainc.org/coca-cola or contacting William Beatty at (470) 214-4262 or wbeaty@coca-cola.com. You must connect with William at least seven business days before your next event to receive your special pricing.

We are proud to announce this year’s NICA Marketplace, “Together!” taking place December 3-6, 2023 at the Tuscany Suites and Casino in Las Vegas, NV. This year’s event will once again feature a non-exclusive Trade Show, Educational Sessions led by hands-on Event Industry Thought Leaders, and Networking Opportunities that are welcome and comfortable— a place where we all understand we are Customers of each other and Together we share a Fair Guest to serve.

the processes that different Fairs and Events use in the Transfer of Ownership. The second session related to handling different types of Vendors in the same buildings. These are areas that our Fair has struggled with and I came away with several good ideas to share.”

2022

Marketplace

Attendee Lori Hull, Hillsdale County Fair, shared, “I appreciated the opportunity to meet with Vendors and see things from their perspective. There were two sessions that were particularly helpful. The first discussed

We are proud to announce that Coca-Cola and Entegra are this year's Premier Sponsors. We are also pleased to welcome the many new and returning Trade Show Exhibitors including Beach Cities, Berk , Entegra , Smithfield , Boxed Water , Tyson/Advanced Pierre , Aspire/Otis Spunkmeyer , McCain , Pactiv , Holten Meats , Heinz , Fare Foods , Hummel Group , Goodyear , Florida’s Best , JKJ Workforce , and Sysco among others. See you in Vegas!

Sunday, December 3, 2023

2:00 – 6:00 PM: Registration

3:30 – 6:30 PM: NICA Marketplace Hospitality

Evening on your own

Monday, December 4, 2023

8:00 AM – 4:00 PM: Registration

9:30 – 10:45 AM: Marketplace General Session featuring Keynote Speaker Jeremy Parsons, CFE and NICA Leadership

11:00 AM – 12:15 PM: Educational Workshops

12:30 – 2:00 PM: Box Lunches (Included) and Roundtables

2:15 – 4:45 PM: Educational Workshops and “How To” Sessions

5:00 – 8:00 PM: Marketplace Trade Show and Happy Hour Reception (Included)

Evening on your own

Tuesday, December 5, 2023

9:00 – 11:00 AM: Registration

9:30 – 10:45 AM: Educational Workshops

11:00 AM – 1:30 PM: Marketplace Trade Show and Lunch (Included)

1:45 – 5:15 PM: Educational Workshops

5:30 – 7:00 PM: Closing Marketplace Celebration and Reception (Included)

Evening on your own

Wednesday, December 6, 2023

9:00 AM – 1:00 PM: Sysco Facility Tour

Schedule is subject to change; visit www.nicainc.org/marketplace and check NICA Now! for updates.

$119 Early Bird Member Registration

Register yourself and additional attendees for NICA Marketplace by selecting the link at nicainc.org/marketplace and logging into your Membership Account. You may choose a Member ($119) or Non-Member ($149) rate.

Marketplace Registration includes Monday Box Lunch, Tuesday Trade Show Lunch, Trade Show Reception, and Closing Celebration Reception.

Onsite registration will increase by $100

Book Your Hotel Room Online

Book your hotel reservation at $79 with no resort fee ($44) at nicainc.org/marketplace by selecting your check-in and check-out dates, along with your occupancy needs. Don’t delay!

Become a NICA Marketplace Exhibitor

Reserve your Marketplace Trade Show Booth for $1,095 (two attendee registrations, draped space and Exhibitor ID sign, 8’ x 10’ location, and more included) at nicainc.org/marketplace.

Marketplace Membership Promotion: When registering, add or become a new NICA Member for $100 and you will also receive the $119 Early Bird rate ($80 savings)

Reprinted with permission, Fairs & Expos Magazine, © May/June 2023, International Association of Fairs and Expositions

is simply, yes. But sometimes, it’s not that easy. Analyzing the area in an effort to truly find what will improve the experience for the Attendee may actually increase revenue more. We talk about creature comforts a lot at conferences; considering these as replacements for unallocated space in how your grounds is laid out will increase length of stay. It is a fact that length of stay will drive revenue up. This can come in the form of another meal purchased on the grounds, another ride taken on the midway, and maybe even an additional admission ticket purchased because the experience was so great, they need to come back for another day.

However, do we stop at the Attendee? What about our Partners, Vendors, Sponsors, Exhibitors,

After suggesting the change, recall what problem we are trying to solve. Did we indeed solve it?

• In solving it, have we just created more problems or negatively affected the experience for someone?

Communication is key!

The final foundational concept is—how do we communicate this?

• I know I am not the first person to say this, but “clear is kind, unclear is unkind.”

• Do you consider sharing the “why?” We have found while some news is not the best for all, they can understand the reasoning. They may not like it, but they will better understand.

August 2023 NICA News 21
Analyzing the area in an effort to truly find what will improve the experience for the Attendee may actually increase revenue more.

I will forever believe that we work in the BEST Industry. I am biased obviously; however, it really is true. As it is for some of us, Fairs run deep in our veins, and that is true for me. I was gifted the Fair experience at a young age as it was just a part of the family. The passion I have for what we create for so many has never changed—I love Fairs. I love Fairs because of the memories of joy that live on in my brain still to this day. One of my favorite memories will always be riding the Ferris Wheel with my Grandma. When I was little, I loved the motion, the height, and the thrill of it all as Grandma sat next to me and enjoyed it for the exact same reason, only 40 years the elder. As I grew older, I loved watching the smiles I once wore, from my place now on the ground, while she rode with the next generation, my younger sister and cousins, and more recently, my nephews. They all smiled and waved for the pictures while Grandma would take pictures of her own from the top of both the view and me waving back from the ground. This is an experience! Our Fairgoers create these same experiences every time we open our gates. Like Grandma always said, she loved the

Ferris Wheel because it was a slow ride, and you could enjoy the view. I encourage you all to take the slow ride approach from time to time in our hustle and bustle, crazy-paced days. Keep your view of the entire experience and allow that to help you navigate decisions. And on opening day, you get to be the greeting committee that says, “Welcome to the Experience.” ▲

22 August 2023 NICA News
Lisa Immel and her Grandma Carol Stanchfield on the WonderFair Wheel at the Wisconsin State Fair
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August 2023 NICA News 23 A full product line from standardized to fully customized. 618.747.3375 | schantzmfg.com | chesterbuilttrailers.com • Highest Revenue Per Hour • Best Customer Interaction with Lowest Counters • More Productivity with Most Ergonomic Space • Year-After-Year Reliability • Highest Resale Value

Let’s Make a Deal!

An Exploration into the Exciting World of Commercial Exhibitors

“Cha-ching!” The delightful sound of another successful sale rings in the Commercial Exhibits Hall. These event mainstays are not only a place to beat the heat on the Fairgrounds; they are home to a group of entrepreneurs known as Commercial Exhibitors, who sell anything from clothing to gadgets and anything in between. These artisans and visionaries continue to bring a touch of excitement and showmanship to the art of selling, making a deal, and providing an unforgettable experience for Fairgoers. This month we were able to meet four of NICA’s Commercial Exhibitors to learn more about their unique viewpoint in the Industry.

Alan Harrington , We Have Your Flag , recently celebrated his 10th anniversary as a Commercial Exhibitor. Alan operates the business with Natalie Zerafa (and their golden doodle Stella ). They specialize in Flags, Flag Poles, and Accessories with a route that takes them all over the United States. Alan stated, “That’s what we do! We carry about 3,000 different Flags and we do everything from Fairs

to Music Festivals. We have created a nice little niche. We really have everything in the spectrum!” Since there are so many different options, they have great conversations across the country: “That’s what really keeps it fresh. We really enjoy our customers!” Even in the last decade, much has changed in the Fair Industry and the Flag business. Alan shared, “I think COVID changed everything a lot. Afterwards, we saw a boom in the economy and more spending with government giveaways. Now we’re starting to see a retraction. In our business, we have to remember that our platform is always changing, so we’re always looking outside the box for events—not just at Fairs and Festivals. We’ve really thrown a lot at the wall to see what would stick, and it has been very successful." They often receive strange requests for designs, but they aren’t stumped easily: “People come up to us and one time they said, ‘Oh, but you don’t have Zimbabwe!’ Sure, let me go get it for you!” Alan cuts costs on his new designs by going factory direct, and tries to stay on top of trends. He said, “We pay attention to what’s hot, what’s new in politics, and what other people are wearing on their t-shirts. We want to be out there in front.” Any advice for those starting out? “You will never know if you don't try it and see where that niche is going to take you. We’re in the impulse business. If you don't keep trying new things and new markets, then I think you're going to fall behind."

Ashley Murray , M&M Marketing , is a veteran Commercial Exhibitor, having started in the early 80s with his wife Dawn selling Costume Jewelry before branching out in other wares. They are now celebrating 40 years since playing their first Fair, and they are now passing on the business to their son Justin , who operates O’Ryan Hat Company at Fairs in the Southwest. Ashley laughed, “He runs our whole business now!” Ashley pioneered the use of Retail Carts in multiple locations, first seen at the LA County Fair over 35 years ago. He explained, “I remember, we were on a golf cart and said, ‘This would be a good spot, and this would be a good spot...’ We went out and found new people to come to the Fair. Instead of a 10 by 10 or a 10 by 20 space, we offered them a Retail Cart. It was

Alan’s We Have Your Flag display showcases a large variety of options rising high above the stand

a success and it was a great program for a long time. I still actually have a couple of Carts left that we do out there.” In the years since, Ashley and his kids (and grandkids) kept a finger on the pulse to find out what the Fairgoer would want next. In fact, the next year in 1989, he debuted Bottled Water. He shared, “The people laughed at us. ‘What, you are bringing Bottled Water? Nobody’s gonna buy that! They can get free water right over there at the drinking fountain. All you have to do is ask one of the Concessionaires; they’ll give you a glass.’ Go laugh all you want, because we’re laughing all the way to the bank!” Other trends that made for a “$1,000,000 Summer” were Pokémon in the 90s and Fidget Spinners in the last ten years. Ashley confessed that they tried a little bit of everything over the years, too: “Back in the 90s, we even dabbled with the Food. I never worked so hard in my life! We started selling Hats and Sunglasses about 25 years ago, and that matured into a large Hat company to where all we do is sell our own line of Hats.” What’s changed? “The buyers and the Fair Management. If you have a strong Commercial program, the Fair will benefit three-fold! I’ve gotten older, grayer, and wiser, too, but if wishes were horses, we would all be riding. We are just human beings going out there and making a living! The whole thing is a learning experience.”

Jan Cates , The Cates Company , is a Commercial Exhibitor who specializes in selling Jewelry products since 1983. She travels throughout the Midwest and West Coast where you’ll most likely see her Gold Chain booth, where Chains can be cut to any length you’d like. She operates in both indoor and outdoor locations: “I go where the money is baby!” She explained, “The Gold Chain is my main product, and it has been all those years. It’s a Gold Overlay Fashion Jewelry, but it’s a great quality and we

give a lifetime guarantee on it, so I see the same customers year after year. We have close to 100 different styles of Chain and we can make it any length that they want. It could be a Bracelet, an Anklet, Necklace, Purse Strap, Hat Band, or even a Waist Band. Whatever it is, we can make it for them. The nice thing about my product is that the people buy it when the money’s good AND when money’s bad. They still buy it because it’s cheaper than gold. This is just such a good winner for me!” Regarding the Fair Industry, she enjoys her business, the people, and the environment the best. Jan said, “I don’t know what it is, but when I go to the Fairgrounds, I just have to smile. It just never gets old!” She encouraged those just starting out to set your sights on what events you would like to do, talk to other Vendors to get an idea of what shows are best, and make an effort to expose yourself to those Fairs. She added, “I would also recommend members join Fair Associations and go to conventions and meet with these people. Keep trying!”

David Webster , Webster Enterprises , is a third generation pitchman and promoter of goods such as Cookware, Housewares, Health and Wellness Equipment, Kitchen Gadgets, and more. David said, “I’ve been in the business all my life. I enjoy the crowds that show up and the interaction with the people. My sales crew is like a family to me, so that’s great. I just love the action!” His family business has been at it for close to 100 years and his current route includes events across the Midwest. He shared, “My Grandfather originally had a medicine show. He was a pitchman and so was my Father. They started around the South, and at the time they had their own show instead of exhibiting at a Fair. They would lease a property and they’d have 15 entertainers with singers and dancers. They would set up on a vacant field and they

August 2023 NICA News 25
Jan’s Gold Chain products can be cut to any length! Ashley's business specializes in Hats and Accessories

would attract 3,000 people a night out there!” Plenty has changed in the intervening years. He explained, “The displays and the way the booth looks have been the major changes, but logistics are different, too. Margins are always an issue and you have to really work hard to get the right margin for your products.” David believes it is easy to keep up with the trends: “I have been at this so long and I have such a major route that if anything new comes in the country, they come to me to put it around the Midwest. I don’t even have to look for anything; it comes to me.” Although he admits there are obvious differences between Vendors at the Fair, he believes that everyone plays their part. He explained, “The Fair is like a big army with a lot of camps. On the Fairgrounds, you have Food Vendors, you have the Carnival, you have Commercial Exhibitors, you have Fair Management, and you have Livestock among others. All of these smaller camps make the big army that’s called the Fair.” David also had some advice for both the current and next generation of Commercial Exhibitors: “Make sure your booth is as immaculate and eye-catching as it can be.

Make sure the help you put in there is something that Fair Management would walk by and be proud to have in their Fair. If things don’t work out at first just keep trying!”

As we conclude our journey into the world of Commercial Exhibitors, we are reminded that this rich tapestry of salesmanship, showmanship, and entrepreneurial spirit is an important part of the Fair Experience. NICA is proud to have close to 50 Commercial Exhibitor members (and counting) who are embracing the message of “Together We Can!” ▲

26 August 2023 NICA News
David’s Health and Wellness booths showcase many products to make your worries (and pain) melt away

GETTING TO KNOW YOUR

Regional Council Members

This month, we had the chance to interview West Council Member Nathan Wells, based out of Kuna, ID. His responses are below :

What is the name of your business and what products do you sell?

Pacific Crest Concessions; we sell Hawaiian Teriyaki. Our most popular items are the Island Combo, Noodles and Chicken, and Teriyaki Rice Bowls.

What is your annual route?

Oregon, Washington, Idaho, Utah, Arizona, and Northern California.

How and why did you become a Concessionaire?

It is a family business and I have been working with my parents since I was ten, but only for six years full time. The wife and I are full time and our two kids love doing it on their Summer break.

What do you enjoy about being a Concessionaire?

It’s like a second family. The people you meet and the smiles on people’s faces are what I enjoy most.

How has the Concession business changed?

When I first started, most people worked out of tents. Now everyone has beautiful trailers! Something I wish would change was that the Fair didn’t take such a high percent of our gross.

How long have you been a NICA Member?

I have been a NICA Member for three years thanks to my Mom, Kim Barr, CCE, NICA’s 1st Vice President.

Who inspired you to become a Regional Council Member?

I just love what NICA is about!

What do you hope your Council accomplishes?

I hope to get even more Food Suppliers on board for the NICA Membership.

What is your most valuable NICA benefit?

The NICA Scholarship Program! I am excited for my kids to sign up when they are ready.

What’s something you like to do in your free time?

I enjoy time with the family and the kids’ school activities.

We appreciate your responses. What is the best way for a NICA Member to reach you?

Email—natewells_1@hotmail.com ▲

August 2023 NICA News 27
West Council Member Nathan Wells and his wife Rebecca “She’s with me all season!” Pacific Crest Concessions’ Hawaiian Teriyaki stand

Happy Together at

Having successfully completed LA County Fair, San Diego County Fair, and opened OC Fair, the West Council decided they wanted to gather to celebrate and enjoy each other’s company. Since OC Fair’s theme for 2023 is “Happy Together!” it provided the perfect inspiration for the gathering. West Council Members Brandy Arredondo, CCE, Irene Dugan, CCE, Gigi Horowitz (thank you for the coffee and tea), and Ryan Long, CCE (thank you for the food) organized the event to take place bright and early on Thursday, July 27th at Chuckwagon

Attendees of the gathering were treated to warm greetings from OC Fair Staff and NICA Leadership, learned about the upcoming NICA Marketplace, “Together!” event, updates and benefits, enjoyed a delicious breakfast, handed out door prizes, and recognized Jim and Ann DiMartile, Upper Crust Distribution, for their longtime, professional, and dependable service as a supplier to OC Fair Concessionaires.

Thank you to the West Council for hosting, the Dugans for their hospitality, and the invaluable contributions of past and present

NICA Leadership including Rey O’Day, Executive Director, Jeff Thornberry, CCE, Director, Dominic Palmieri, CCE, Past President, and Carmel DyerPittroff, CCE, Foundation Trustee. This NICA Gathering provided a perfect opportunity for everyone to pause, celebrate the season, and be “Happy Together!” ▲

28 August 2023 NICA News
Lola Ramirez, JLQ Concessions, Brandy Arredondo, CCE, Director, Cie Smith, Pink’s, and Carmel Dyer-Pittroff, CCE, Foundation Trustee, at the “Happy Together!” Gathering West Council Members Ryan Long, CCE and Irene Dugan, CCE presenting the Extraordinary Service Award to Ann and Jim DiMartile, Upper Crust Distribution NICA Members present at the “Happy Together!” Gathering Gigi Horowitz, West Council, won the Free NICA Membership! Jeff Thornberry, CCE, Director, inviting everyone in attendance to NICA Marketplace, “Together!”

From the Camera Roll... From the Camera Roll...

building relationships and helping each other become stronger both mentally and physically. We are enjoying our two mile walk together every morning. I love my Fair Family!”

also

August 2023 NICA News 29
Past President Dominic Palmieri, CCE and Fred Pittroff, Giant Ride “A selfie of the Rookie and a Legend. The Rookie is on the left!” OC Fair Staff Randy Larschied, Food Safety Supervisor, Kimber Merati, Event Coordinator, and Linda Keasberry, Commercial and Concessions Supervisor Ryann Newman, Fruit Caboose, and Terri Crutchfield, Terri’s Berries, enjoying the NICA News Scott Lawson, Lawson Concessions, Chris Swanson, Icee, Richard Castillo, Castillo’s, and Dane Baldwin, D&D County Fair Cinnamon Rolls Commercial Exhibitor Albert Valadez, West Council, at his Licorice Rope booth Brandy Arredondo, CCE, Director, at the OC Fair with friends Maysen Newman, Ryann Newman, Lucia Perez, Terri Crutchfield, Cie Smith, and Julie Vartanian: “Being on the road isn’t just about work. It’s about Ryan Needham, Needham Concessions, and Jose de la Cruz, Backyard BBQ Village Nathalie Zerafa and Alan Harrington, We Have Your Flag, with their golden doodle Stella “She’s part of the team!”

Have you attended a NICA-related event? Send your photos or coverage to communications@nicainc.org

Always Fry Day LLC

Ruskin, FL (2020)

Brandi Rathbun

Tiki Pete’s Alaskan Grill

Anchorage, AK (2018)

Tracy Reichert

Meggers Road

Concessions, Inc. Kiel, WI (1995)

Randy Reichert, CCE µ Meggers Road Concessions, Inc. / Hot Wisconsin Cheese Kiel, WI (1993)

K & R Concessions

Harrington, DE (2014)

Soni Ryan-Hochmuth

K & R Concessions LLC

Harrington, DE (2018)

Josh Seivers

Three Rivers

Concessions, LLC

Grove City, PA (2008)

Kate Sharpe

Cabarrus County Fair

Concord, NC (2003)

Susan Sharp-Farias

Chillin & Grillin BBQ

Paso Robles, CA (2004)

Randy Stephenson

Alabama National Fair

Montgomery, AL (1994)

Jeff Thornberry, CCE

Pristine Systems, Inc. DBA

Gadgets and Neat Stuff

St. George, UT (2012)

Albert Valadez

Timbos Licorice Ropes

Upland, CA (2021)

Tonio Viscusi

Angela’s International

Apollo Beach, FL (2015)

Dick

Brokers

Moorpark, CA (1998)

David Wilson

Chautauqua County Fair

Dunkirk, NY (2009)

Clinton Yoder

LR Foods

Lecanto, FL (2016)

Michael Zdebiak

Meester Mikes of Coral Gables

Miami, FL (2022)

Thank you to our 63 Renewal Members for your continued support! “Together We Can!”

Matt Wardlow Wardlow Insurance Terri Prince Kris Ryan
“Renewals” continued from page 4 ►►
Jason Warrenburg, San Diego County Fair Concessions Manager, with Nathan and Medina Marcus, West Coast Weenies Dane Baldwin, D&D County Fair Cinnamon Rolls, and Carmel DyerPittroff, CCE, Foundation Trustee Chicken Charlie with his new ordering kiosks Jeff Thornberry, CCE, Director, with his 200 Lb. Bluefin Tuna taken on an overnight fishing trip; he shared all of it with friends and NICA Members at the OC Fair! Brice Linglet, West Coast Innovations, hanging banners in the Commercial Hall at San Diego County Fair
2023 Membership Contest Leaderboard* Referrals—General Membership Tom Hodson, CCE ................................................................ 6 Horst Schacht 2 Dan Ashby 1 Michael Barr ......................................................................... 1 Chris Bayle 1 Wesley Boyd Bierworth 1 Jay Bohannon....................................................................... 1 Andrew Cashman 1 Michael Chambers 1 Tommy Davis 1 Joan Ehlers 1 Alexandra Graf...................................................................... 1 Charles Miller 1 Phil Poorman 1 Jeff Ross, CCE ...................................................................... 1 Kathy Ross, CCE 1 Kyla Reusch 1 Craig Sawyers....................................................................... 1 Gary Shepard 1 Referrals—Regional Councils Gigi Horowitz ........................................................................ 3 Albert Valadez 2 Sandy Class, CCE 1 Ryan Hagy 1 Referrals—Board of Directors Vincent Nelson, CCE 4 Jacqueline Bradbury, CCE.................................................... 2 Bary Bunts, CCE 2 Stacey Pittroff-Barona, CCE 2 Daryl Whicheloe, CCE 2 Kim Barr, CCE 1 Bryan Enloe 1 Jeff Thornberry, CCE 1 *Referral Listing as of 6/30/23. See back cover for more information, rules, and prizes. Visit www.nicainc.org or search NICA on social media for the latest announcements, news, and pictures. #TogetherWeCan Follow Us Online! Proudly distributed through Fare Foods 800-651-1601 NICA Now! Are you receiving our emails? Sign up for our weekly NICA Now! emails by updating your email online and/or subscribing at www.nicainc.org
34 August 2023 NICA News is liquid at room temperature and requires no refrigeration. It can be used to replace butter, margarine or butter substitutes in most kitchen applications. 11720 Borman Drive • St. Louis, MO 63146 • www.bungeoils.com Proudly Distributed Through Fare Foods Call 800-651-1601 For More Information • farefoods.com • Economical to use, costs less than butter • Gives foods that “prepared in butter” taste • Does not contain water or milk solids which results in reduced splattering & scorching Also Available from Bunge: Creamy Liquid Soy Frying Shortening Clear Liquid Soybean Frying Oil Golden Award® Liquid Butter Alternative Proudly Distributed Through Fare Foods! For product or purchasing information call 800-651-1601 • www.farefoods.com 755 Thomas Drive • Bensenville, IL 60106 P: (630) 595-2510 / F: (630) 595-3884 • corfufoods.com K&K Insurance Group, Inc. is a licensed insurance producer in all states (FL license #L007299, TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819) EventInsurance-KK.com With over 70 years of insurance expertise, K&K protects concessionaires and vendors with affordable coverage designed for your needs. And when claims occur, our colleagues are here to respond quickly and effectively. Visit our website to quote and buy online.

NATIONAL INDEPENDENT CONCESSIONAIRES ASSOCIATION, INC.

1043 E. Brandon Blvd., Brandon, FL 33511

Phone: (813) 438-8926 • Fax: (813) 803-8460

Email: nica@nicainc.org • Website: www.nicainc.org

MEMBERSHIP

REGULAR MEMBERSHIP

q Regular Member $150

q Additional Member $100

q Employee Member............................................................ $75

q Retired Member ................................................................ $50

BUSINESS / GROUP MEMBERSHIP

Includes five Memberships in one: one Regular Member, one Additional Member, and three Employee Members ($475 value).

q Business / Group $400

Additional Member :

Employee Member 1:

Employee Member 2:

Employee Member 3:

REGULAR MEMBERSHIP CATEGORIES

Check a category below and provide a detailed description of your company’s services in the next column under Business Description.

q Food / Beverage

q Commercial Exhibitors / Retail / Merchants

q Attractions / Entertainment

q Games

q Guest Services

GENERAL ROUTING INFORMATION

List all states / provinces where you conduct your business.

ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE

The NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance Policy is provided to Regular Members. List a beneficiary and a phone number below.

Beneficiary : Phone :

ASSOCIATE MEMBERSHIP

A person or entity who provides services to the Concession Industry.

q Fair / Festival (over 75,000 attendance) ...................... $150

q Fair / Festival (under 75,000 attendance) ................... $100

q Manufacturer / Distributor / Supplier ........................... $150

q Carnival / Circus Operator .............................................. $150

q Association / Special Services $150

BUSINESS DESCRIPTION

Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the annual NICA Membership Directory and as keywords to search for your business on the NICA website.

q I authorize NICA to charge the agreed amount listed above to my credit card information provided above. I agree I will pay for this purchase in accordance with the issuing bank cardholder agreement.

AUTOMATIC

q I authorize NICA to make automatic renewal payments for my Membership using the credit card information above. I shall update NICA with all changes to payment information or my intent to cancel automatic renewal payments prior to my next renewal month.

RENEWAL OPTION
Applicant’s signature Date
q Mr. q Mrs. q Ms. First Name: Last Name: Name of Business: Physical Address: City : State: Zip: Mailing Address: City : State: Zip: Primary Phone Number : Cell / Secondary Phone Number : Email: Website: Age Range: q 20-35 q 35-50 q 51-70 q 70+ q Other : NICA News Preference: q Mail q Email Referred by : ANNUAL MEMBERSHIP FEES PAYMENT q Cash q Check q Money Order #: q Visa q Mastercard q American Express q Discover Credit Card #: Security Code: Expiration Date: TOTAL:
Credit Card
#: q Member Renewal
APPLICATION
Signature of
Holder For Off ice Use Only Date:

National Independent Concessionaires Association, Inc.

1043 E. Brandon Blvd., Brandon, FL 33511

Time Sensitive Mail • August 2023 Issue

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