ENTERPRISE AND INNOVATION
TASK 4
NIALL CRUICKSHANK-SUTTON BA GRAPHIC DESIGN OUCE255 TASK 4
Based on the principles that have been introduced in lecture 4 of the Enterprise module and your responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or design agencies as objectively as you can. What opportunities for your own practice have revealed themselves to you as a result of this analysis and evaluation? Do not use subjective language or make unfounded comments about other people’s businesses. It is essential that you make references to SWOT and evaluate its usefulness as an analysis or evaluation tool. In responding to this task you will need to consider the following questions: Who am I competing against? What do they offer? What makes me better? What makes me different?
If there is a number between 50-100 Design graduates per institution that has a graphic design or similar degree, that’s a large number! As one of these graduates looking for a job or to indeed create a job for myself, the challenge is increasingly difficult. The challenge is set and I must become a great designer and have my serves in high demand. In my opinion the best way to achieve this is to surround my self with experience from my course leader and other graduating colleges to the designers I hope to meet on well chosen placements. Although many graduates will have done placements it is what you gain from the experience and how you conduct your self throughout the process that will stand you in good stead. At this point in my career I don’t consider graphic design studios as competition, as my ambitions as a graduate is to be able to get a job with one and only then will I see other studios as competitions. As far as what other graphic design graduates will offer when stepping out into industry, you would hope they will offer the latest knowledge and techniques within an ever changing industry, along with freshness and new ways of thinking, all bound together with the enthusiasm and naivety of a university graduate. If a graduate doesn’t come out of university with these qualities then what a waste of money. Its other aspects of the way you conduct your self that will make you stand out from the crowd its not necessarily about being good a graphic design. You must provide a service not just a product, give quality not quantity. Allow prospective clients feel comfortable in your serves and this will allow them to want to refer you to other people and businesses.