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Friday, October 4, 2013
Fairbanks Daily News-Miner
Paid Advertising Content
NOKIAN TIRES AVAILABLE IN FAIRBANKS AT METROPOLITAN GARAGE 455-7450 Located on the banks of the Nokia River, Nokian Tyres has been producing tires for a Nordic climate since 1904. In 1936 they produced the world’s first snow tire, the Hakkapeliitta, and made coldweather climate history. Since then, Nokian has remained the worldwide leader in winter driving safety. Nokian’s philosophy: Tires are the only things connecting you to the ground. And, as Interior Alaska knows, this close to the Arctic Circle there often is no ground. Tires are the only thing connecting you to ice and snow.
their studded line of tread, Nokian responded by developing a lightweight carbide-titanium stud that lasts and grips, as well as satisfies DOT demands.
HIGHER MPG
But when winter finally settles in, it is time to get real and carry some bite. Tire studs are serious Finnish business. When legislation instituted harsher restrictions on road wear in Europe, Nokian refused to hang up its cleats. Instead of abandoning
Nokian has done one thing for over 70 years: Manufacture tires for people who live near the Arctic Circle. They have never branched out to find other markets. They are at home, much like Interior Alaska, in
FRICTION TIRES Getting good at the connection between vehicles, ice and snow has been Nokian’s sole focus for over 70 years. Their line of tread includes “Friction” tires as well as studded tires. Friction tires (known as studless tires in the U.S.) were developed for the shoulder seasons of spring and fall when weather is often unpredictable.
NORDIC SMART
the cold, dark and ice. Their challenge isn’t to find new markets, but to try and satisfy one very demanding clientele. Made in Finland, Nokian Tires are one of the few things made specifically for Fairbanks. See the research and full line of tires at www.nokiantyres.com, or visit www.metropolitangarage.com. Mitchell Expressway Interior Women’s Health
30th Avenue Chinook Charter School
3208 International Street METROPOLITAN GARAGE
Lathrop Street
SERIOUS STUDS
The tire industry has developed a term known as “rolling resistance.” Low rolling resistance translates to broad fuel savings over the life of a vehicle. In plain English, "rolling resistance" refers to the amount of energy it takes to smash a round piece of rubber flat for an instant, as a tire grips the road. This momentary deformation of the tire, and the amount of energy it requires, can be regulated with smart structural and material choices in tire design. The downside of creating a tire with low rolling resistance is that it focuses on getting rid of the connection between the tire and the road. Through creative chemistry, metallurgy and design, Nokian has developed the leading ice and snow tires with the most economic rolling resistance in the industry.
Industrial Avenue
NORDIC SMART
Now at its new location: 3208 INTERNATIONAL STREET.
SPECIALIZING IN SUBARU, TOYOTA AND HONDA REPAIR SINCE 1997
18415055-10-5-13WS
WWW.METROPOLITANGARAGE.COM