part of our 10 year expansion strategy,” said Dr Titus Naikuni, Kenya Airways Group Managing Director and Chief Executive Officer. Further elaborating on the same, Jennifer Opondo, Head of Marketing, Kenya Tourist Board (KTB) highlighted that, “India has become the primary source market for Kenya in Asia region with 58,986 Indian arrivals to the destination for the period January - December 2011. India ranks at number 5 amongst the largest tourism generating source markets for destination Kenya. We anticipate consistent forecast of 10 per cent to 15 per cent increase in Indian arrivals for the coming few years.”
Dragonair ushers flights to Jeju, Chiang Mai DRAGONAIR recently announced that three more destinations will be added to its regional network, with new services to Jeju in South Korea and Chiang Mai in Thailand, together with the resumption of scheduled services to Taichung. The strengthening of the airline's network will offer more options for people travelling from Hong Kong and Mainland China within the AsiaPacific region. The service to Jeju began from May 1 with three flights a week. Chiang Mai will be a seasonal scheduled service with four flights a week operating from July 1 to the end of September. Taichung, meanwhile, will be served by two flights a day starting from May 14. Airbus A320 aircraft will be in use for all three routes. When Jeju and Chiang Mai come online, Dragonair will be the only airline operating direct non-stop services between Hong Kong and these popular tourist destinations. “This latest strengthening of our network will reinforce Dragonair's strong position in providing seamless connectivity for passengers in both our core Mainland China market and within the wider Asia Pacific region. We believe these new and resumed services will be a significant boon in terms of developing business and tourism ties between Hong Kong and
ON AN EXPANSION SPREE: Dragonair’s has been strenghthening its regional network.
these three destinations,” said Dragonair Chief Executive Officer Patrick Yeung. Dragonair has earlier announced its expansion plans for fleet and network together with the enhancement of products and services. A few destinations are being studied at the moment. Besides the mentioned destinations, the airline is also planning to operate to Clark, The Philippines and is now pending for government approval.
Emirates announces new global brand platform EMIRATES is set to launch a new global brand platform and direction, themed “Hello Tomorrow,” which positions the global
INNOVATIVE MEASURES: Emirates’ has been clear in its focus to give worldclass experience to its passengers.
airline as the enabler of global connectivity and meaningful experiences. Emirates is embarking on an integrated marketing communications campaign with a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand. “Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline,” said Sir Maurice Flanagan, Vice Chairman of Emirates Airline and Group. “Emirates, slated to become the world's largest airline by 2017, represents these global individuals who we call 'globalistas' - they are our customers and also our multi-cultural work force which is made up of more than 45,000 people from over 165 different nations. Emirates is the brand that is enabling this global lifestyle,” Sir Maurice Flanagan added. The campaign was created with Emirates lead communications partner Strawberry Frog, the world's first Cultural Movement agency. “We're building on decades of innovation in Emirates marketing to launch this new and innovative movement for the world's most thoughtful and incredible brand,” said Scott Goodson, Chairman of Strawberry Frog.
Virgin Atlantic's perfect pout BareMinerals Pretty Amazing Lipcolor in shade 'Upper Class Red' will mark the launch of the airline's redesigned Upper Class cabin which takes to the skies this spring. The airline has chosen the award-winning makeup brand bareMinerals to select the perfect lip product to re-create the iconic 'Virgin Atlantic Red' giving high-flying passengers the chance to experience the jet-set glamour and style synonymous with the airline's cabin crew. The striking lip colour, 'Upper Class Red', will be made available for being sold to the public for preorder on board Virgin Atlantic flights through the
airline's inflight shopping guide, Retail Therapy. It will also be sold at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York's JFK airport before it is made more widely available later this year at selected bareMinerals stockists. Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic, said, “Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody. With the launch of 'Upper Class Red', this is finally being made available to passengers - meaning one swipe is all you need to create a classic and timeless look - something our cabin crew can certainly vouch for!”
CRUISING HEIGHTS May 2012
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