Photographer Pedro Podestá bases
of whom he can thus convey the most
his editorial stories on his daily encounters
genuine portrayals: “[because they are] going
and experiences, which is what lends them
through a phase of life that I’ve just left, I feel
a pure and compellingly authentic aura.
very related to them but at the same time
“Most of the inspirations for my projects
detached from them, which makes my point
come from situations, thoughts, and feelings
of view quite simple and unbiased”.
lived in everyday life experiences. At the
Interestingly, female subjects have gained
moment creating a personage is very
equal amounts of Pedro’s attention, as he
important and significant in my work,
claims “[they] tell me stories and give me
[and] I am most interested in people in their
the space to experience their private realities
real state of mind,” he says. “You can see no
up close”.
external forces pressing their characters to change or to adapt.”
Staying true to his photographic approach, Pedro joined forces with stylist Joy Sinanian,
Inspired by the research of Sartre and
makeup artist Caroline Fenouil and
Heidegger as well as by the works of
hairstylist Steven Laudat to shoot
photographer Jeff Wall, Pedro seeks to
‘The Secret’ – a hypnotizing portrayal of
represent his subjects and their emotions in
a young woman, whose narrative is set
their most genuine state. It’s for this reason
within a lush architectural setting and is
that he appreciates photographing young
ridden with a poetic mixture of glamour
adults, to whom he feels he can relate and
and loneliness. • AC
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