Neu Magazine Volume 4

Page 9

Michigan ranked 21st in the U.S. with 82 deals, and 25th in amount of VC investment ($83 million) in 2011.

Figure 9.1

Total U.S. Investments

2007

2008

2009

Deals

4.124

4.111

3.065

3.526

3.673

Amount Invested in Billions USD

30.8

30.5

19.7

23.3

28.4

2007-2011

in business is necessary to meet the needs of consumers. Business owners and teams must adjust to these demographic changes, as failure to do so could lead companies in unsuccessful revenue growth. As CEI Director, Kevin McCurren, mentions in Diversifying the Entrepreneurial Club, by “expanding the reach of entrepreneur programs‌ the potential of undiscovered ideas,â€? is greatly enhanced. Noting the lack of diversity in many of the events entrepreneurs frequent, it is important to actively engage the community to participate in learning and networking events. Beyond that, mentorship and incubators directed towards a diverse membership will provide more access points for individuals underrepresented in

2010

entrepreneurial ecosystems. More importantly, these types of initiatives help to bring new business ideas, which augment the competitiveness of a region in the global market place. Fundamentally important, a diverse and vibrant business community that cooperates to ignite new ventures and share business lessons will continuously challenge its members in hopes of maintaining its competitive edge.

2011 PricewaterhouseCoopers National Venture Capital Association MoneyTree Report, Data: Thomson Reuters

of a region, which can become a competitive advantage on a global and interconnected market place. A focus on the entrepreneurial soul of a region will aid communities as they embark on a new era of entrepreneurship.

Holistically, alchemy is not an option for communities wishing to maintain a competitive edge in a volatile business climate. It is therefore important that West Michigan balances the essentials of successful entrepreneurial ecosystems. Through these actions, a community has the potential to develop the culture

SPRING 2012

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