ONLY IN BEVERLY HILLS
PROPOSAL
“Design is not what it looks and feels like. Design is how it works.“ Steve Jobs
PROVEN Repeatable Results Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where we come in. We manage all aspects of your digital marketing presence from content marketing to paid media giving your business exactly what you want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
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Digital Marketing Has Evolved
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PROJECT OBJECTIVE PRIMARY - WESTMINSTER CAMPAIGN Craft a comprehensive digital strategy to understand, organize, segment, and market to traffic from the Westminster Dog Show. Additionally, we must created an ongoing campaign to reach look a like audiences.
PRIMARY - THE BACHELORETTE Craft a comprehensive digital strategy to understand, organize, segment, and market to traffic from The Bachelorette. Additionally, we must created an ongoing campaign to reach look a like audiences that want to purchase a piece of Beverly Hills.
SECONDARY - DIGITAL STRATEGY Craft a comprehensive digital strategy to position Only In Beverly Hills as the Authority Location for vistors, as well as, increasing brand awareness, foot traffic and online commerce.
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“Good content isn’t about good storytelling. It’s about telling a true story well.” 7
CAMPAIGN OVERVIEW Social Media Sharks recommends an integrated social media / SEO / PPC / email / influencer campaign (travel influencers).
Campaign will be targeted to potential visitors, primarily females, (worldwide) going to LA, or people who recently visited LA who might be interested in purchasing online.
Make Only in Beverly Hills part of someone’s afternoon visit to Rodeo Drive.
Campaign Goals: - Build foot traffic to store - Drive email signups - Online sales
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Scope Of Work Strategic
Digital Marketing Consulting
SEO
Local Optimization
Destination
Placement & Authority
Paid Media
Social Media Campaigns / Media Buying
SocialMedia
Google PPC
Complete Continuity
Email Marketing
Search Engine Optimization
SUCCESS IS ALL IN THE PLANNING 9
WESTMINSTER DOG SHOW The strategic key for optimizing and segmenting the Westminster Dog Show traffic resides in a strong landing page with bundle packages, dynamic product retargeting and age segmentation. Based on our research individuals with no presense of children in the home will spend up to 2x when compared.
Strategic Deployment Process
Stage 1
Create, Design, Optimize and Deploy a highly converting landing page with video from the show.
Stage 2
Automated Real-Time Segmentation on both Facebook and Google.
Stage 3
Dynamic Product Retargeting based on individual user behavior leveraging machine learning.
Stage 4
Build Look A Like Audiences based on key locations of traffic and deploy split testing of Landing Pages.
Campaign Goals Email / Database List Building Highly Targeted Segmentation of Website Traffic Intelligent Look A Like Audience Building Brand Awareness Building Brand Equity (Nurturing 2-Year Relationship) Defining Key Target Markets (Geographically) Defining Key Products Based On Impressions & Purchases
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Research
Segmentation
Landing Page
Optimization
With the time sensitivity of the dog show we will work simultaneously on the above four steps to deploy immediately. 11
THE BACHELORETTE The strategic key for optimizing and segmenting The Bachelorette traffic resides in a strong landing page driving home the idea of “owning a piece of Beverly Hills�. Leveraging the exposure and popularity of other reality TV programs to define Only In Beverly Hills as THE Authority - must visit location with limited edition collectors products. Leveraging video & content as the key nurture campaign.
Strategic Deployment Process
Stage 1
Stage 2
Stage 3
Stage 4
Create, Design, Optimize and Deploy a highly converting landing page with video from the show, as well as, create and deploy targeted content that establishes a bridge between the TV show and your Brand / Physical Products.
Automated Real-Time Segmentation on both Facebook and Google.
Ongoing Content Nurturing To Ensure Your Location Stays Top Of Mind During Key Time Periods, such as, while the show is on (or re-airing), key times of day, key days of the week.
Dynamic Product Retargeting based on individual user behavior leveraging machine learning.
Campaign Goals Email / Database List Building Highly Targeted Segmentation of Website Traffic Based On Age, Income, Demographics, Key User Behavior Intelligent Look A Like Audience Building Leverage TV Exposure To Build Brand Awareness & Digital PR Defining The Brand Equity By Establishing This Location As Beverly Hills Headquarters Create Key Target Demographic Markets (Asian, Australian, Reality TV Fans & Tourist {before, during, after trip}) Defining Key Products Based On Impressions & Purchases 12
Create Content
Syndication
Segmentation
Optimization
With the time sensitivity of the show airing we will work simultaneously on the above four steps to deploy immediately. 13
DIGITAL STRATEGY Customer Value Optimization Our ongoing monthly analysis of your traffic, leads, and customers we will continually optimize your online sales funnel to maximizes immediate average order value while simultaneously reducing overall acquisition costs. We consult on all aspects of your digital marketing presence from content marketing to paid media giving your business exactly what you want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
Strategic Content Marketing Consulting Content marketing isn’t an “optional extra”…it’s an essential aspect of any modern digital marketing strategy. Working with your Social Media employee we craft unique content for your business in our “Value First” content plan that transforms ice cold prospects at the top of the funnel into loyal buyers of even your most expensive products and services at the bottom of the funnel. We establish your business as the clear authority in your marketplace.
Social Metrics Reporting & Optimization Consulting We believe, if you don’t have a means of measuring the efforts it’s not worth doing the task. Our proprietary reporting platform Social Metrics Guru was designed with one goal in mind. Provide results that show you what is working across each platform; but also tell you the exact time to post in the future based on your fan base’s interaction.
Testing & Conversion Science Conversion Rate Optimization and Split Testing are two of the most identifiable marketing tactics in the industry today. Unfortunately most marketers claim to be doing CRO (Conversion Rate Optimization), but are merely relying on hacks and tricks. We leverage our repeatable process that increases converting actions from the traffic you already have by leveraging assets you’ve already created. In short, we’ll be able to produce immediate results … by increasing your brands value immediately.
Email Marketing & Automation Email marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). We craft user behavior influenced email automation campaigns with precision deployment. We architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.”
Paid Traffic & Customer Acquisition We will design, test and optimize all of your paid media campaigns. We will ensure clear continuity across all channels and deliver ads based on each individual users engagement level within your sales funnel. FACEBOOK PAID ADVERTISING - The one immutable law of Business Growth “He (or she) who is able and willing to spend the most to acquire a customer – wins.” With that core belief Our Goal is to craft a conversion funnel that lowers the cost of acquisition, while simultaneously increasing immediate and lifetime customer value. After crafting and deploying hundreds of thousands of successful Facebook advertising campaigns we know exactly how to ensure your campaign has a high relevance score, increased click through rates while decreasing the cost of impression and acquisition. GOOGLE ADWORDS ADVERTISING - Our agency has been ranked in the top 99% of successful Google AdWords Partners for the last two consecutive years. With the recent changes to the Google Adwords platform the competition for placement has dramatically increased. Once Google removed the Right Hand Rail Advertising the amount of available paid placements was reduced by 50%. Our Google AdWords media buying team crafts each of your campaigns with goal oriented specificity. This reduces your cost while maintaining high relevance scores. TARGETING & RETARGETING MARKETING - Only 2% of website traffic buys the first time the visit a website. That leaves 98% of your traffic that requires strategic and precession personalized ads. Our proprietary intelligent sequencing process we are able to create custom campaigns that educated and convert consumers.
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SERVICE BREAKDOWN Please find the below service fees. We included email marketing as it remains the key driver for online sales across all industries.
Bi-Weekly reporting with key execution strategies across all digital platforms.
Strategic
Bi-Weekly meeting to review all traffic and conversion KPIs
Consulting Consult on online to offline projects such as Step & Repeat, Collectables, Limited Edition, Art
Total Cost
$1,500
Total Cost
$2,000
Customer Value Optimization
Digital Strategy Services
Strategic Content Marketing & Search Engine Marketing
Split Tests, Complete Paid Traffic Management
Email List Building
Email Automation & Nurturing Campaign Building & Deployment
Marketing List Management, List Insights, List Segmentation
Optional -Total Cost
$500
Social Networks - Facebook, Instagram, Snapchat
Paid Media
Google - P.P.C.
Native Content - Taboola, Outbrain
Total Cost Paid Directly To Google / Facebook
Total Monthly Service Cost 6 Month Min. Contract.
$6,000
$10,000
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Mrs. Werner, Thank you first and foremost for the opportunity to work with you on building your brand, your business and most importantly your dream!
We’re committed to complete transparency in our efforts. We promise always to invest our knowledge and best practices to ensure maximum success.
We look forward to the joining your team!
Wi l l i a m Be r to l i R y a n Mo n a h a n
Social Media Sharks 900 N Federal Hwy Ste 220 Boca Raton, Florida 33432