Analysis of Romanian Wall-Building Materials Market 2006-2010 Pilot report
First Issue
March 2010
Important Notice: This is a demonstrative version of the report. The information (numbers) within this demonstrative document is fictious. The structure (chapters) is similar to the real report.
Methodological Limitations This report relies on information collected from the following sources: a) Direct interviews with some relevant market players on Romanian ceramic blocks and AAC market b) Analysis of Annual Reports and other public information about companies mentioned in the report c) Information gathered from secondary sources (Internet, specialized economic media) d) Information collected from National Institute for Statistics, Ministry of Finance and other institutions e) Neomar Consulting estimations Considering the aspects described above, the results of this research should be regarded as the opinion of the Neomar Consulting consultants. It is possible that some of the aspects presented in this report to be different from the reality. All the relevant companies active on the market have been contacted and asked by Neomar Consulting to fill-in a questionnaire regarding their sales. However, not all the companies accepted to do so. In these cases, Neomar Consulting made some estimations and assumptions using the aforementioned sources. If a company considers that the information from this research does not reflect the truth about it, then it should correct the misleading information by making available to Neomar Consulting relevant and accurate information. Then, Neomar Consulting will revise the report and will sent an update to all previous clients. Although great effort has been put in checking the reality of the information provided by respondents, Neomar Consulting SRL may not be held responsible for any negative consequences or loss resulting from any decisions readers of this report might take based on the information presented.
Copyright and Restrictions in Using The Study According to the law, Neomar Consulting holds all copyright and other similar rights, as well as all property rights on the materials used for producing the report – data of any nature, the questionnaire, and other written documents. Clients shall receive the research report exclusively for the company they are representing, except for the cases when there is a written agreement between the client and Neomar Consulting. The report’s content may not be published or conveyed to third parties, partially or totally, unless there is written consent from Neomar Consulting. The clients or beneficiaries of this study are forbidden to use the information in this report to promote the products and services they offer with a goal to denigrate the competition or injure in any way to the interests of the other companies analyzed within the research, by delivering any information in the report to other natural or legal entities.
Special Thanks. Neomar Consulting would like to thank the following companies that showed a considerable support for this project: - Macon Deva - Siceram Sighisoara - Somaco Grup Prefabricate - Euro Caramida (Europoroton) - Xella Romania (Ytong) - Kronberger Grup - CARS Tarnaveni
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
1. TOTAL MARKET SIZE AND SEGMENTATION BY TYPE 1.1. Total market size - Romanian wall building materials market - volume (m3) Sum of Sales (m3) Row Labels 2006 2007 2008 2009 2010 350,000
Column Labels Bricks AAC Grand Total 320,000 200,000 520,000 320,000 200,000 520,000 320,000 180,000 500,000 320,000 180,000 500,000 320,000 180,000 500,000
320,000
320,000
320,000
320,000
320,000
300,000 250,000 200,000
200,000
200,000
180,000
180,000
180,000
150,000 100,000
Bricks
50,000
AAC
2006
2007
2008
2009
2010
1.2. Total market size - Romanian wall building materials market - value (euro) Sum of Sales (euro) Row Labels 2006 2007 2008 2009 2010 18,000,000 16,000,000
Column Labels Bricks AAC Grand Total 16,000,000 10,000,000 26,000,000 16,000,000 10,000,000 26,000,000 16,000,000 9,000,000 25,000,000 16,000,000 9,000,000 25,000,000 16,000,000 9,000,000 25,000,000
16,000,000
16,000,000
16,000,000
16,000,000
16,000,000
14,000,000 12,000,000 10,000,000
10,000,000
10,000,000
9,000,000
9,000,000
9,000,000
8,000,000
Bricks AAC
6,000,000 4,000,000 2,000,000 2006
2007
2008
2009
2010
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
1.3. Market segmentation by volume (m3) Sum of Sales (m3) Row Labels 2006 2007 2008 2009 2010 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
38.46%
Column Labels Bricks AAC Grand Total 61.54% 38.46% 100.00% 61.54% 38.46% 100.00% 64.00% 36.00% 100.00% 64.00% 36.00% 100.00% 64.00% 36.00% 100.00%
38.46%
36.00%
36.00%
36.00%
AAC 61.54%
61.54%
64.00%
64.00%
64.00%
2006
2007
2008
2009
2010
Bricks
1.4. Market segmentation by value (euro) Sum of Sales (euro) Row Labels 2006 2007 2008 2009 2010
Column Labels Bricks AAC Grand Total 61.54% 38.46% 100.00% 61.54% 38.46% 100.00% 64.00% 36.00% 100.00% 64.00% 36.00% 100.00% 64.00% 36.00% 100.00%
100.00% 90.00% 80.00%
38.46%
38.46%
36.00%
36.00%
36.00%
70.00% 60.00% 50.00%
AAC
40.00% 30.00%
61.54%
61.54%
64.00%
64.00%
64.00%
2006
2007
2008
2009
2010
Bricks
20.00% 10.00% 0.00%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
2. ESTIMATED SALES AND MARKET SHARES - AAC MARKET Product
AAC
2.1. AAC - Sales by Quantity Sum of Sales (m3) Row Labels Competitor 16 Competitor 8 Competitor2 Competitor3 Competitor 11 Competitor 5 Competitor 23 Competitor 6 Competitor 7 Competitor 4 Competitor 17 Grand Total
Column Labels 2006 20,000 20,000 20,000 20,000 20,000 20,000
Product
AAC
20,000 20,000 20,000 20,000 200,000
2007 20,000 20,000 20,000 20,000 20,000 20,000
2008 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
2009 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
2010 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
20,000 20,000 20,000 20,000 200,000
180,000
180,000
180,000
2007 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 0.00% 10.00% 10.00% 10.00% 10.00% 100.00%
2008 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 0.00% 0.00% 100.00%
2009 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 0.00% 0.00% 100.00%
2010 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 0.00% 0.00% 100.00%
2.2. AAC - Market shares by Quantity Sum of Sales (m3) Row Labels Competitor 16 Competitor 8 Competitor2 Competitor3 Competitor 11 Competitor 5 Competitor 23 Competitor 6 Competitor 7 Competitor 4 Competitor 17 Grand Total
Column Labels 2006 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 0.00% 10.00% 10.00% 10.00% 10.00% 100.00%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010 Product
AAC
Sum of Sales (euro) Row Labels Competitor 16 Competitor 8 Competitor2 Competitor3 Competitor 11 Competitor 5 Competitor 23 Competitor 6 Competitor 7 Competitor 4 Competitor 17 Grand Total
Column Labels 2006 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
Product
AAC
Sum of Sales (euro) Row Labels Competitor 16 Competitor 8 Competitor2 Competitor3 Competitor 11 Competitor 5 Competitor 23 Competitor 6 Competitor 7 Competitor 4 Competitor 17 Grand Total
Column Labels 2006 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 0.00% 10.00% 10.00% 10.00% 10.00% 100.00%
2.3. AAC - Sales by value
1,000,000 1,000,000 1,000,000 1,000,000 10,000,000
2.4. AAC - Market shares by value
2007 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 10,000,000
2007 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 0.00% 10.00% 10.00% 10.00% 10.00% 100.00%
2008 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
2009 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
2010 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
9,000,000
9,000,000
9,000,000
2008 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 0.00% 0.00% 100.00%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
2009 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 0.00% 0.00% 100.00%
2010 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 11.11% 0.00% 0.00% 100.00%
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
3. ESTIMATED SALES AND MARKET SHARES - CERAMIC BLOCKS MARKET Product
Bricks
3.1. CERAMIC BLOCKS - Sales by Quantity Sum of Sales (m3) Row Labels Competitor 25 Competitor 20 Competitor 18 Competitor1 Competitor 22 Competitor 6 Competitor 15 Competitor 9 Competitor 19 Competitor 10 Competitor 21 Competitor 12 Competitor 24 Competitor 13 Other (imports) Competitor 14 Grand Total
Column Labels 2006 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 320,000
Product
Bricks
2007 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 320,000
2008 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 320,000
2009 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 320,000
2010 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000 320,000
2007 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
2008 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
2009 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
2010 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
3.2. CERAMIC BLOCKS - Market Shares by Quantity Sum of Sales (m3) Row Labels Competitor 25 Competitor 20 Competitor 18 Competitor1 Competitor 22 Competitor 6 Competitor 15 Competitor 9 Competitor 19 Competitor 10 Competitor 21 Competitor 12 Competitor 24 Competitor 13 Other (imports) Competitor 14 Grand Total
Column Labels 2006 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010 Product
Bricks
Sum of Sales (euro) Row Labels Competitor 25 Competitor 20 Competitor 18 Competitor1 Competitor 22 Competitor 6 Competitor 15 Competitor 9 Competitor 19 Competitor 10 Competitor 21 Competitor 12 Competitor 24 Competitor 13 Other (imports) Competitor 14 Grand Total
Column Labels 2006 2007 2008 2009 2010 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 16,000,000 16,000,000 16,000,000 16,000,000 16,000,000
Product
Bricks
CERAMIC BLOCKS - Sales by value
CERAMIC BLOCKS - Market Shares by Quantity Sum of Sales (euro) Row Labels Competitor 25 Competitor 20 Competitor 18 Competitor1 Competitor 22 Competitor 6 Competitor 15 Competitor 9 Competitor 19 Competitor 10 Competitor 21 Competitor 12 Competitor 24 Competitor 13 Other (imports) Competitor 14 Grand Total
Column Labels 2006 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
2007 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
2008 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
2009 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
2010 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 6.25% 100.00%
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
ESTIMATED AVERAGE PRICES (euro/m3, ex-factory, VAT not included) Product
AAC
Average of Avg. price / m3 Row Labels Competitor2 Competitor3 Competitor 4 Competitor 5 Competitor 6 Competitor 7 Competitor 8 Competitor 11 Competitor 16 Competitor 17 Competitor 23 Grand Total
Column Labels 2006 47 48 41 52 44 45 44 52 47 54
Product
Bricks
Average of Avg. price / m3 Row Labels Other (imports) Competitor1 Competitor 6 Competitor 9 Competitor 10 Competitor 12 Competitor 13 Competitor 14 Competitor 15 Competitor 18 Competitor 19 Competitor 20 Competitor 21 Competitor 22 Competitor 24 Competitor 25 Grand Total
Column Labels 2006 57 54 54 57 54 54 54 54 50 50 52 55 52 54 62 50 54
AAC - Average price / m3
47.4
2007 52 56 42 50 50 51 52 57 50 50
2008 50 50
2009 45 50
2010 38 50
50 50 50 55 57 50
44 50 38 43 45 42
38 50 36 38 36 -
51.0
50 51.3
50 45.2
50 37.3
2007 66 63 50 60 63 62 56 63 58 59 61 61 60 63 68 56 61
2008 60 57 50 50 57 56 50 57 55 55 55 55 55 56 64 51 55
2009 46 44 50 50 49 50 50 44 50 42 42 42 42 44 50 40 46
2010 39 40 50 50 47 50 50 37 50 39 39 39 39 39 50 38 44
CERAMIC BLOCKS - Average price / m3
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
5. REGIONAL MARKET ANALYSIS 5.1. Sales of masonry materials / region (euro) (AAC + ceramic bricks) Values Sum of CTR sales Sum of NE sales Sum of NW sales Sum of SW sales Sum of S sales Sum of SE sales Sum of W sales Sum of BUH sales Sum of EXP sales
Column Labels 2006 3,160,000 3,340,000 3,480,000 1,234,000 3,360,000 5,940,000 2,715,000 2,771,000 (0)
2007 3,110,000 3,340,000 3,480,000 1,235,000 3,370,000 5,940,000 2,715,000 2,810,000 (0)
2008 3,102,000 3,387,000 2,728,000 1,247,500 3,407,000 5,936,000 2,394,000 2,798,500 (0)
2009 3,210,000 3,440,000 2,790,000 1,245,000 3,400,000 5,830,000 2,355,000 2,730,000 (0)
2010 3,173,000 3,412,000 2,785,000 1,282,300 3,362,000 5,867,200 2,374,000 2,744,500 (0)
Regional market segmentation by value 2006 (inside) ... 2010 (outside) 11% 11% 11% 11% 11%
10% 9% 10% 10% 10%
0% 0% 2010, 13% 0% 2009, 13% 2008, 12% 0%2007, 12% 0% 2006, 12% 14% 14% 13% 13% 13%
Sum of CTR sales Sum of NE sales Sum of NW sales Sum of SW sales Sum of S sales
23% 23% 24% 23% 23%
13% 13% 11% 11% 11%
5% 5% 13% 5% 13% 5% 14% 5% 14% 13%
Sum of SE sales Sum of W sales Sum of BUH sales Sum of EXP sales
Market segmentation estimated by Neomar Consulting is coherent to other statistical indicators: Completed No. of Market Market Total auth. dwellings by completed Regions Segmentatio Segmentation building surface dwellings n (2010) (2009) area (2010) (2010) (2009) 19% 18% North-East (NE) 25% 17% 17% 17% 13% 12% South-East (SE) 11% 10% 12% 12% 15% 13% South (S) 18% 15% 11% 13% 7% 6% South-West (SW) 9% 7% 6% 7% 6% 10% West (W) 7% 9% 8% 9% 16% 14% North-West (NW) 12% 12% 17% 15% 11% 11% Center (CTR) 10% 12% 11% 11% 13% 16% Bucharest-Ilfov 8% 18% 19% 16% Source: National Institute for Statistics (data regarding building permits and completed dwellings) No. of Building Permits (2010)
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Product
AAC
Sales of AAC / region (euro) Column Labels 2006 490,000 1,620,000 570,000 2,080,000 1,830,000 1,190,000 680,000 1,540,000 (0)
Values Sum of CTR sales Sum of S sales Sum of SW sales Sum of SE sales Sum of NE sales Sum of NW sales Sum of W sales Sum of BUH sales Sum of EXP sales
2007 490,000 1,620,000 570,000 2,080,000 1,830,000 1,190,000 680,000 1,540,000 (0)
2008 490,000 1,650,000 630,000 2,080,000 1,830,000 440,000 340,000 1,540,000 -
2009 530,000 1,690,000 580,000 1,960,000 1,860,000 520,000 320,000 1,540,000 0
2010 500,000 1,680,000 620,000 1,960,000 1,860,000 540,000 360,000 1,480,000 (0)
AAC - Regional market segmentation by value - 2006 (inside) ... 2010 (outside) 16% 17% 17% 15% 15%
4% 3%4% 7%7%
19% 19% 16%18% 16%
Sum of CTR sales Sum of S sales Sum of SW sales
6%6%5%
6%6% 7%6% 7%
12% 12% 20% 21% 21%
0% 5% 0% 6% 0% 6% 0%5% 0%5%
18% 18%
21% 21% 23% 22% 22%
Sum of SE sales Sum of NE sales Sum of NW sales Sum of W sales Sum of BUH sales Sum of EXP sales
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Product
Bricks
Sales of ceramic bricks / region (euro)
Values Sum of NE sales Sum of NW sales Sum of SE sales Sum of SW sales Sum of W sales Sum of S sales Sum of CTR sales Sum of BUH sales Sum of EXP sales
Column Labels 2006 1,510,000 2,290,000 3,860,000 664,000 2,035,000 1,740,000 2,670,000 1,231,000 (0)
2007 1,510,000 2,290,000 3,860,000 665,000 2,035,000 1,750,000 2,620,000 1,270,000 (0)
2008 1,557,000 2,288,000 3,856,000 617,500 2,054,000 1,757,000 2,612,000 1,258,500 (0)
2009 1,580,000 2,270,000 3,870,000 665,000 2,035,000 1,710,000 2,680,000 1,190,000 (0)
2010 1,552,000 2,245,000 3,907,200 662,300 2,014,000 1,682,000 2,673,000 1,264,500 (0)
Ceramic blocks - Regional market segmentation by value - 2006 (inside) ... 2010 (outside)
17% 17% 16% 16% 17%
8% 0% 10% 7% 0% 10% 8% 0% 10% 8% 0% 10% 8%0% 9%
11% 11% 11% 11% 10% 13% 13% 4% 13% 4% 13% 4% 13% 4% 4%
14% 14% 14% 14% 14%
24% 24% 24% 24% 24%
Sum of NE sales Sum of NW sales Sum of SE sales Sum of SW sales Sum of W sales Sum of S sales Sum of CTR sales
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Regional Analysis - NORTH-EAST Region Total sales value - AAC + ceramic blocks Sum of NE sales Row Labels AAC Bricks Grand Total
Column Labels 2006 1,830,000 1,510,000 3,340,000
2007 1,830,000 1,510,000 3,340,000
2008 1,830,000 1,557,000 3,387,000
2009 1,860,000 1,580,000 3,440,000
2010 1,860,000 1,552,000 3,412,000
2007 55% 45% 100%
2008 54% 46% 100%
2009 54% 46% 100%
2010 55% 45% 100%
Regional segmentation by type Sum of NE sales Row Labels AAC Bricks Grand Total
Column Labels 2006 55% 45% 100%
Regional market shares, by value NE sales %
(Multiple Items)
Sum of NE sales Row Labels Competitor 23 Competitor 10 Competitor 8 Competitor 6 Other (imports) Competitor 7 Competitor 11 Competitor 24 Competitor 15 Competitor 9 Competitor2 Competitor 18 Competitor1 Competitor 16 Competitor 5 Competitor 12 Competitor 17 Competitor 13 Grand Total
Column Labels 2006 0.0% 21.0% 7.8% 7.8% 6.0% 7.5% 6.9% 6.0% 3.0% 2.1% 2.4% 1.5% 1.5% 1.5% 0.9% 0.3% 24.0% 0.0% 100.0%
2007 0.0% 21.0% 7.8% 7.8% 6.0% 7.5% 6.9% 6.0% 3.0% 2.1% 2.4% 1.5% 1.5% 1.5% 0.9% 0.3% 24.0% 0.0% 100.0%
2008 23.6% 20.7% 7.7% 7.7% 7.4% 7.4% 6.8% 5.9% 3.0% 1.8% 2.4% 1.5% 1.5% 1.5% 0.9% 0.3% 0.0% 0.1% 100.0%
2009 24.1% 20.1% 7.6% 7.6% 7.3% 7.3% 6.7% 6.1% 3.5% 2.0% 2.3% 1.5% 1.5% 1.5% 0.9% 0.3% 0.0% 0.0% 100.0%
2010 24.3% 19.1% 7.6% 7.6% 7.3% 7.3% 6.7% 6.4% 3.2% 2.4% 2.3% 1.5% 1.5% 1.5% 0.9% 0.3% 0.0% 0.0% 100.0%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Regional Analysis - NORTH-WEST Region Total sales value - AAC + ceramic blocks Sum of NW sales Row Labels AAC Bricks Grand Total
Column Labels 2006 1,190,000 2,290,000 3,480,000
2007 1,190,000 2,290,000 3,480,000
2008 440,000 2,288,000 2,728,000
2009 520,000 2,270,000 2,790,000
2010 540,000 2,245,000 2,785,000
2007 34% 66% 100%
2008 16% 84% 100%
2009 19% 81% 100%
2010 19% 81% 100%
Regional segmentation by type Sum of NW sales Row Labels AAC Bricks Grand Total
Column Labels 2006 34% 66% 100%
Regional market shares, by value NW sales %
(Multiple Items)
Sum of NW sales Row Labels Competitor 13 Competitor 4 Competitor 12 Competitor3 Competitor 21 Competitor1 Other (imports) Competitor 15 Competitor 9 Competitor 19 Competitor 24 Competitor 10 Grand Total
Column Labels 2006 25.9% 18.7% 15.8% 15.5% 7.2% 4.3% 4.3% 2.9% 2.6% 1.4% 0.9% 0.6% 100.0%
2007 25.9% 18.7% 15.8% 15.5% 7.2% 4.3% 4.3% 2.9% 2.6% 1.4% 0.9% 0.6% 100.0%
2008 33.0% 0.0% 20.2% 16.1% 9.2% 5.5% 5.5% 3.7% 3.2% 1.8% 1.1% 0.7% 100.0%
2009 32.3% 0.0% 19.7% 18.6% 9.0% 5.4% 5.4% 2.5% 3.2% 1.8% 1.1% 1.1% 100.0%
2010 32.3% 0.0% 19.7% 19.4% 9.0% 5.4% 5.4% 1.1% 3.4% 1.8% 1.1% 1.4% 100.0%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Regional Analysis - SOUTH-EAST Region Total sales value - AAC + ceramic blocks Sum of SE sales Row Labels AAC Bricks Grand Total
Column Labels 2006 2,080,000 3,860,000 5,940,000
2007 2,080,000 3,860,000 5,940,000
2008 2,080,000 3,856,000 5,936,000
2009 1,960,000 3,870,000 5,830,000
2010 1,960,000 3,907,200 5,867,200
2007 35% 65% 100%
2008 35% 65% 100%
2009 34% 66% 100%
2010 33% 67% 100%
Regional segmentation by type Sum of SE sales Row Labels AAC Bricks Grand Total
Column Labels 2006 35% 65% 100%
Regional market shares, by value SE sales %
(Multiple Items)
Sum of SE sales Row Labels Competitor 18 Competitor 22 Competitor 20 Competitor 14 Competitor 16 Competitor 6 Competitor 8 Competitor2 Competitor 7 Competitor 24 Competitor 11 Competitor 10 Competitor 23 Competitor 5 Other (imports) Competitor 15 Competitor1 Competitor 9 Competitor 17 Grand Total
Column Labels 2006 15.2% 13.5% 12.6% 12.6% 10.1% 6.2% 5.9% 4.2% 3.7% 3.7% 3.4% 2.4% 0.0% 1.0% 0.8% 0.8% 0.3% 0.2% 3.4% 100.0%
2007 15.2% 13.5% 12.6% 12.6% 10.1% 6.2% 5.9% 4.2% 3.7% 3.7% 3.4% 2.4% 0.0% 1.0% 0.8% 0.8% 0.3% 0.2% 3.4% 100.0%
2008 15.2% 13.5% 12.6% 12.6% 10.1% 6.2% 5.9% 4.2% 3.7% 3.7% 3.4% 2.4% 3.4% 1.0% 0.8% 0.8% 0.3% 0.1% 0.0% 100.0%
2009 15.4% 13.7% 12.9% 12.9% 10.3% 6.3% 6.0% 4.3% 3.8% 3.8% 3.4% 2.6% 1.4% 1.0% 0.9% 0.9% 0.3% 0.2% 0.0% 100.0%
2010 15.3% 13.6% 12.8% 12.8% 10.2% 6.3% 6.0% 4.3% 3.7% 3.4% 3.4% 2.4% 1.4% 1.0% 0.9% 2.0% 0.3% 0.1% 0.0% 100.0%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Regional Analysis - SOUTH-WEST Region Total sales value - AAC + ceramic blocks Sum of SW sales Row Labels AAC Bricks Grand Total
Column Labels 2006 570,000 664,000 1,234,000
2007 570,000 665,000 1,235,000
2008 630,000 617,500 1,247,500
2009 580,000 665,000 1,245,000
2010 620,000 662,300 1,282,300
2007 46% 54% 100%
2008 51% 49% 100%
2009 47% 53% 100%
2010 48% 52% 100%
Regional segmentation by type Sum of SW sales Row Labels AAC Bricks Grand Total
Column Labels 2006 46% 54% 100%
Regional market shares, by value SW sales %
(Multiple Items)
Sum of SW sales Row Labels Competitor 5 Competitor 6 Other (imports) Competitor 25 Competitor3 Competitor 11 Competitor 21 Competitor1 Competitor 9 Competitor 12 Competitor 15 Grand Total
Column Labels 2006 25.1% 24.3% 20.3% 8.1% 4.9% 4.1% 4.1% 4.1% 2.8% 1.6% 0.8% 100.0%
2007 25.1% 24.3% 20.2% 8.1% 4.9% 4.0% 4.0% 4.0% 2.8% 1.6% 0.8% 100.0%
2008 24.8% 24.0% 16.0% 8.0% 9.6% 4.0% 4.0% 4.0% 3.0% 1.6% 0.8% 100.0%
2009 24.9% 24.1% 20.1% 8.0% 5.6% 4.0% 4.0% 4.0% 2.8% 1.6% 0.8% 100.0%
2010 28.1% 23.4% 19.5% 7.8% 4.7% 3.9% 3.9% 3.9% 2.5% 1.6% 0.8% 100.0%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Regional Analysis - WEST Region Total sales value - AAC + ceramic blocks Sum of W sales Row Labels AAC Bricks Grand Total
Column Labels 2006 680,000 2,035,000 2,715,000
2007 680,000 2,035,000 2,715,000
2008 340,000 2,054,000 2,394,000
2009 320,000 2,035,000 2,355,000
2010 360,000 2,014,000 2,374,000
2007 25% 75% 100%
2008 14% 86% 100%
2009 14% 86% 100%
2010 15% 85% 100%
Regional segmentation by type Sum of W sales Row Labels AAC Bricks Grand Total
Column Labels 2006 25% 75% 100%
Regional market shares, by value W sales %
(Multiple Items)
Sum of W sales Row Labels Competitor 19 Competitor 14 Competitor1 Competitor 12 Competitor3 Other (imports) Competitor 21 Competitor 5 Competitor 13 Competitor 11 Competitor 15 Competitor 9 Competitor 4 Grand Total
Column Labels 2006 33.1% 9.2% 8.5% 8.1% 7.4% 7.4% 5.5% 2.9% 2.6% 1.8% 0.4% 0.2% 12.9% 100.0%
2007 33.1% 9.2% 8.5% 8.1% 7.4% 7.4% 5.5% 2.9% 2.6% 1.8% 0.4% 0.2% 12.9% 100.0%
2008 37.6% 10.4% 9.6% 9.2% 8.8% 8.4% 6.3% 3.3% 3.8% 2.1% 0.4% 0.2% 0.0% 100.0%
2009 38.2% 10.6% 9.8% 9.3% 8.1% 8.5% 6.4% 3.4% 3.0% 2.1% 0.4% 0.2% 0.0% 100.0%
2010 37.9% 10.5% 9.7% 9.3% 8.4% 8.4% 6.3% 4.6% 2.1% 2.1% 0.4% 0.2% 0.0% 100.0%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Regional Analysis - SOUTH Region Total sales value - AAC + ceramic blocks Sum of S sales Row Labels AAC Bricks Grand Total
Column Labels 2006 1,620,000 1,740,000 3,360,000
2007 1,620,000 1,750,000 3,370,000
2008 1,650,000 1,757,000 3,407,000
2009 1,690,000 1,710,000 3,400,000
2010 1,680,000 1,682,000 3,362,000
2007 48% 52% 100%
2008 48% 52% 100%
2009 50% 50% 100%
2010 50% 50% 100%
Regional segmentation by type Sum of S sales Row Labels AAC Bricks Grand Total
Column Labels 2006 48% 52% 100%
Regional market shares, by value S sales %
(Multiple Items)
Sum of S sales Row Labels Competitor 25 Competitor 6 Competitor 16 Competitor 8 Competitor 5 Competitor 20 Competitor 7 Competitor 22 Competitor2 Competitor 11 Competitor1 Competitor 9 Competitor 24 Competitor 23 Competitor 18 Other (imports) Competitor 12 Competitor 10 Competitor 15 Competitor3 Grand Total
Column Labels 2006 17.9% 11.9% 8.9% 8.3% 7.4% 7.4% 7.4% 6.0% 5.1% 5.1% 4.5% 3.0% 2.1% 0.0% 1.5% 1.5% 0.6% 1.2% 0.3% 0.0% 100.0%
2007 17.8% 11.9% 8.9% 8.3% 7.4% 7.4% 7.4% 5.9% 5.0% 5.0% 4.5% 3.3% 2.1% 0.0% 1.5% 1.5% 0.6% 1.2% 0.3% 0.0% 100.0%
2008 17.6% 11.7% 8.8% 8.2% 7.3% 7.3% 7.3% 5.9% 5.0% 5.0% 4.4% 3.4% 2.1% 0.0% 1.5% 1.5% 0.6% 1.2% 0.3% 0.9% 100.0%
2009 17.6% 11.8% 8.8% 8.2% 7.4% 7.4% 7.4% 5.9% 5.0% 5.0% 4.4% 2.6% 1.8% 1.5% 1.5% 1.5% 0.6% 0.9% 0.3% 0.6% 100.0%
2010 17.8% 11.9% 8.9% 8.3% 7.7% 7.4% 7.4% 5.9% 5.1% 5.1% 4.5% 2.1% 1.8% 1.5% 1.5% 1.5% 0.6% 0.6% 0.3% 0.0% 100.0%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Regional Analysis - CENTRAL Region Total sales value - AAC + ceramic blocks Sum of CTR sales Row Labels AAC Bricks Grand Total
Column Labels 2006 490,000 2,670,000 3,160,000
2007 490,000 2,620,000 3,110,000
2008 490,000 2,612,000 3,102,000
2009 530,000 2,680,000 3,210,000
2010 500,000 2,673,000 3,173,000
2007 16% 84% 100%
2008 16% 84% 100%
2009 17% 83% 100%
2010 16% 84% 100%
Regional segmentation by type Sum of CTR sales Row Labels AAC Bricks Grand Total
Column Labels 2006 16% 84% 100%
Regional market shares, by value CTR sales %
(Multiple Items)
Sum of CTR sales Row Labels Competitor 9 Competitor 15 Competitor 21 Competitor 25 Competitor3 Competitor 12 Competitor 6 Competitor 5 Competitor1 Competitor 24 Competitor2 Competitor 19 Competitor 10 Competitor 11 Competitor 23 Grand Total
Column Labels 2006 20.6% 19.6% 17.4% 9.5% 6.3% 5.4% 5.4% 3.8% 3.2% 2.5% 1.6% 1.6% 1.6% 1.6% 0.0% 100.0%
2007 19.3% 19.9% 17.7% 9.6% 6.4% 5.5% 5.5% 3.9% 3.2% 2.6% 1.6% 1.6% 1.6% 1.6% 0.0% 100.0%
2008 19.1% 20.0% 17.7% 9.7% 6.4% 5.5% 5.5% 3.9% 3.2% 2.6% 1.6% 1.6% 1.6% 1.6% 0.0% 100.0%
2009 20.2% 19.6% 17.1% 9.3% 6.2% 5.3% 5.3% 3.7% 3.1% 2.5% 1.6% 1.6% 1.6% 1.6% 1.2% 100.0%
2010 21.2% 17.6% 17.3% 9.5% 6.3% 5.4% 5.4% 2.8% 3.2% 2.2% 1.6% 1.6% 3.2% 1.6% 1.3% 100.0%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011
Analysis of Romanian AAC and ceramic blocks market - 2006-2010
Regional Analysis - BUCHAREST-ILFOV Total sales value - AAC + ceramic blocks Sum of BUH sales Column Labels Row Labels 2006 AAC 1,540,000 Bricks 1,231,000 Grand Total 2,771,000
2007 1,540,000 1,270,000 2,810,000
2008 1,540,000 1,258,500 2,798,500
2009 1,540,000 1,190,000 2,730,000
2010 1,480,000 1,264,500 2,744,500
2007 55% 45% 100%
2008 55% 45% 100%
2009 56% 44% 100%
2010 54% 46% 100%
Regional segmentation by type Sum of BUH sales Column Labels Row Labels 2006 AAC 56% Bricks 44% Grand Total 100%
Regional market shares, by value BUH sales %
(Multiple Items)
Sum of BUH sales Row Labels Competitor 6 Competitor2 Competitor 24 Competitor 7 Competitor 11 Competitor1 Competitor 5 Competitor 8 Competitor 15 Competitor 16 Competitor 10 Other (imports) Competitor 9 Competitor 13 Competitor 12 Grand Total
Column Labels 2006 18.0% 16.2% 14.4% 10.1% 9.0% 9.0% 5.4% 4.0% 3.6% 1.8% 1.8% 3.6% 1.5% 1.1% 0.4% 100.0%
2007 17.8% 16.0% 14.2% 10.0% 8.9% 8.9% 5.3% 3.9% 3.6% 1.8% 1.8% 3.6% 2.8% 1.1% 0.4% 100.0%
2008 17.9% 16.1% 14.3% 10.0% 8.9% 8.9% 5.4% 3.9% 3.6% 1.8% 1.8% 3.6% 3.3% 0.2% 0.4% 100.0%
2009 18.3% 16.5% 14.7% 10.3% 9.2% 9.2% 5.5% 4.0% 3.7% 1.8% 1.8% 1.8% 1.8% 1.1% 0.4% 100.0%
2010 18.2% 16.4% 15.3% 10.2% 9.1% 9.1% 3.3% 4.0% 5.5% 1.8% 1.8% 1.8% 1.3% 1.8% 0.4% 100.0%
Š 2011 - NEOMAR CONSULTING SRL - pilot report - issued March 2011