2019
ANNUAL Report
Be Epic. Be An NC REALTOR®.
LETTER FROM THE CEO ANDREA BUSHNELL
DEAR NC REALTORS® MEMBERS, Welcome to 2020! I feel so lucky to be in a position to reflect on NC REALTORS® achievements during 2019 while simultaneously planning for 2020. As you read through the pages of the NC REALTORS® Annual Report, I hope you are inspired by the great achievements of our members and also our continuing efforts to position the association for success for years to come. Speaking of success, 2019 proved to be one for the record books. Through collaboration and the smart work of members, consultants, lobbyists and staff alike, we were able to get passed into law Senate Bill 86 “Small Business Health Care Act.” This win sets the stage for NC REALTORS® offering an association health plan to our members once we clear federal hurdles. We also experienced another record-breaking fundraising year for NC REALTORS® PAC, found unique ways to reach members through videos, podcasts and Mobile Mondays, achieved campaign and referendum wins engaging members and consumers through the Homeowners Alliance and hosted our first ever MOSAIC | Discussions on Diversity event.
As always, NC REALTORS® is front and center proving our commitment every day of the year to: • Creating a dynamic and profitable future of our members; • Helping our members to build vibrant, growing communities; and • Enhancing the quality of life in North Carolina. Without the many tireless hours of volunteerism given to your association, NC REALTORS® could not have achieved any of the many successes of the year outlined in this Annual Report. Asa Fleming, 2019 President; Maren Brisson-Kuester, President-elect; Kelly Marks, Treasurer; and Amy Hedgecock, Immediate Past-President, deserve your respect, thanks and your congratulations. They were the true leaders in moving NC REALTORS® forward in 2019. I thank each of you for your membership and also for your contribution to making NC REALTORS® a “first-in-class” organization devoted to our four core values of innovation, influence, integrity and inclusivity. I hope to see each of you at a future NC REALTORS® event, and please know we welcome your feedback about your benefits and services or anything related to the association any time. Thank you for all that you do to make our association— and the industry—a positive and influential force.
ASSOCIATION UPDATES MEMBERSHIP
48,474 Strong Core Standards All NC local associations met Core Standards for the fourth compliance cycle. The review process is currently underway for the fifth compliance cycle ending on December 31, 2019.
100% LOCAL ASSOCIATIONS Met Core Standards for the fourth compliance cycle
NC REALTORS® Awards
Tony Smith REALTOR® of the Year
Stephanie Walker Hall of Fame Award
Margaret Bishop Ben Ball Community Service Award
Tony Harrington Innovation & Entrepreneurial Excellence Award
Kathy Carpenter Committee Member of the Year Award
Sofia Crisp Champion Award
Deb Hays Champion Award
Wilson Sherrill Regional Service Award Region 2
Brooke Cashion Regional Service Award Region 6
Business Development
9 annual sponsors brought in $53,000 annual revenue DIAMOND
GOLD
PLATINUM SILVER Centralized Showing Service
MOSAIC XCHANGE ‘19 Expo Pinehurst, NC
Mosaic: Discussions on Diversity Charlotte, NC
Regional AE Conference Asheville, NC
76 exhibitors brought in $82,850 in revenue and 15 exclusive convention sponsorships brought in $31,850 in revenue.
NC REALTORS® first diversity conference brought exciting new sponsorship opportunities and $7,450 in revenue.
This year’s conference was hosted at the Renaissance Hotel and brought in $11,650 in revenue.
RESOLVE LEGAL HOTLINE
2,559 Unique Legal Hotline users 4,380 Total Questions Total number of questions increased 18.1% 2019: 4,380 number of questions 2018: 3,707 number of questions
Number of unique users increased 26.6% 2019: 2,559 unique users 2018: 2,037 unique users
15 – 30 calls per day at 15 minutes each Estimated total value per call: $97.50
OMBUDSMAN
15 Volunteer Ombudsman from across the state, trained to handle requests from consumers and REALTORSÂŽ
28 local associations participating in the program For more information, please visit ncrealtors.org/resolve.
SAVE REALTOR
®
PARTNERS NC REALTORS®
2 new Partners: Paperless Agent and Surecave
Mountain Lakes Board of REALTORS® received the John W. Carroll Cup Award
for the highest percentage member participation in 2018.
$939,876 distributed to the local associations
based on their participation since the inception of the program. For more information, please visit ncrealtors.org/save.
21 services/partners in 2019 BUSINESS SERVICES
TM
.
LIFESTYLE SERVICES
INSURANCE SERVICES
TECHNOLOGY SERVICES
ADVOCATE
LEGISLATIVE VICTORIES PRIVATE ROAD MAINTENANCE AGREEMENTS (HOUSE BILL 620)
HEALTH INSURANCE FOR INDEPENDENT CONTRACTORS (SENATE BILL 86)
This bill creates a statewide database of roads and gives homeowners more consistent information on road maintenance requirements.
Because of this bill, NC REALTORS® will eventually be able to offer group health insurance plans to our REALTOR® members and their families. This won’t happen right away as there are Federal hurdles pending.
RECORD YEAR FOR MEMBER ENGAGEMENT Thank you to everyone who acted and engaged on important issues facing our association, our industry, and our state.
13,954 members
6,400 members
participated in NC REALTORS® Calls for Action (CFAs)
took action in opposition to the rate increases proposed on homeowner’s insurance
ASSOCIATION HEALTH PLAN CAMPAIGN
7,654 members responded in support of Senate Bill 86 “Small Business Health Care Act”
More than 30% of all actions (2,296) came from REALTOR® Party Mobile Alert subscribers, the highest in the program’s history!
More than 90,000 social media impressions as a part of the Association Health Plan Campaign
For more information, please visit ncrealtors.org/advocate.
INVEST
$903,976 Raised by NC REALTORS® PAC In 2019 (105% of OUR $865,000 annual goal)
TRIPLE CROWN GOALS REVIEW Dollar Goal: $865,000 Major Investor Goal: 275 President’s Circle Goal: 28 Participation Goal: 34%
Raised: $903,976 Current: 279 Current: 39 Current: 27% (12,001 investors)
As of December 13, 2019
For more information, please visit ncrealtors.org/invest.
NC REALTORS® PAC 2019 raised $840,426 in hard dollars and $63,549 will be credited towards our goal in soft dollars from CAP/PAF investments. We exceeded our goal and are proud to call 2019 THE MOST successful fundraising year in NC REALTORS® history.
Raised
$49,155 more than 2018
39
President’s Circle members
38
Local associations hit Goal
27%
Participation (12,001 investors)
5,155
39
MEMBERS ARE NEW investors
more investors than 2018
279
72 new
Major Investors
Major Investors
32
29
local associations hit triple crown goals
local associations hit President’s Cup goals
100% participation
in the following 2 local associations: Cleveland County Association of REALTORS® Washington Beaufort County Board of REALTORS®
ENGAGE
For more information, please visit ncrealtors.org/engage.
NEW! NEW! NC REALTORS® REdefined Podcast
Podcast
In 2019, we explored new ways to connect and communicate with members via Facebook Event posts.
1,000 listens in 2019
51.3K people reached through Facebook Event promotions 2.3K event responses 1.3K ticket clicks
We started a podcast in 2019 in an effort to reach more members in new and interesting ways. Asa Fleming’s “NC REALTORS® Has Your BACK” interview series kicked off the first episode in February. Subscribe to hear a new episode each month highlighting the latest news at the association, expert insight on real estaterelated topics and discussions with members and influencers in the industry. Listen on SoundCloud, Apple Podcasts, Google Play or Spotify.
Connect With Us
#BuildingtheMosaic
MOSAIC NC REALTORS® is committed to diversity in all facets of the association and with everything we do. In 2019 we created the MOSAIC campaign to promote this commitment and to encourage conversations around the state and industry. Members submitted stories at ncrealtors.org/diversity, started conversations on social media using the hashtag #BuildingtheMosaic and joined us at our first diversity event MOSIAC | Discussions on Diversity in October.
Mobile Mondays
135% growth in members since February 2019 Mobile Mondays, an NC REALTORS® closed Facebook group, was revived in February 2019 with fresh content for NC REALTORS® on-the-go. This members-only experience delivers engaging content from industry experts via Facebook Live on the first Monday of each month. Hot topics shared this year include: • • • •
NC REALTORS® Forms Updates Risks in Representation & Dual Agency How to use Instagram to boost your business Wire Fraud Protection, Prevention and Action
IMPACT
For more information about the NC REALTORS® Housing Foundation, please visit ncrealtorshf.org.
$43,600 in corporate & event sponsorships in 2019 including: $10,000: NC Housing Finance Agency
$500: Metric Realty Company
$10,000: RE/MAX Realty Corp
$500: Land of the Sky Association of REALTORS®
$5,000: Coldwell Advantage and Sand Hill Rental
$300: Mark Connor
$3,500: Raleigh Regional Realty
$300: Ross & Associates Real Estate
$3,000: Brunswick County Association of REALTORS®
$300: Union County Association of REALTORS®
$3,000: First Citizen Bank
$300: Albemarle Area Association of REALTORS®
$2,500: Jacksonville Board of REALTORS®
$300: Longleaf Pine REALTORS®
$2,000: Canopy REALTOR® Association
$300: Jane Cannon
$1,000: NC REALTORS®
$300: 1st Atlantic Security Co.
$500: Coldwell Banker Sea Coast
$14,000 in Down Payment Assistance awarded to applicants in the following areas: • • • • •
Greensboro: 9 applications, 6 awarded Raleigh: 3 applications, 3 awarded Charlotte: 2 applications, 1 awarded Wilmington: 4 applications, 3 awarded High Point: 1 application, 1 awarded
$22,205.32 in matching grants awarded in 2019 supporting: • Canopy REALTOR® Association • Raleigh Foundation of Wake County • Greensboro Regional REALTORS® Association & the Asheboro Randolph REALTOR® Council of GRRA • Union County Association of REALTORS® • Albemarle Area Association of REALTORS® • Carteret County Association of REALTORS®
NC HOMEOWNERS
ALLIANCE As a valuable consumer resource, the NC Homeowners Alliance continues to demonstrate the real value of REALTORS® to consumers across North Carolina by being the only voice fighting for homeowners at the NC General Assembly. The Alliance works to educate the public about issues that directly and indirectly impact them as homeowners and provide a resource for homeowners to communicate with their elected officials on the issues that matter most.
Around $47,000 raised through major fundraising projects in 2019 including: $32,000: Golf Tournament & Raffle at XCHANGE ’19 $5,000: Quality of Life campaign & Wall of Wine fundraiser $3,985: Giving Tuesday social media fundraiser
In 2019, the Alliance lead the way to fight the 17.4% on average proposed homeowners insurance rate increase. This campaign gathered two thousand plus messages from homeowners to Insurance Commissioner Mike Causey on the concerning proposal. The Alliance also sponsored four Congressional Road Show events, helping local associations host their members of Congress. These events focused on REALTOR federal priorities and let Representatives hear from industry subject matter experts. The Alliance is excited to turn its efforts to increasing NC REALTOR® participation in advocacy on behalf of homeowner rights in 2020. For more information about the NC Homeowners Alliance, please nchomeownersalliance.org.
GROW
NC REALTORS® chosen to host exclusive Broker’s Edge event for BICS We partnered with the National Association of REALTORS® to host an exclusive professional development event for 78 BICs on Saturday, September 14, 2019. This event is only held twice each year, and North Carolina was one of the hosts in 2019.
$3,300 in professional development scholarships awarded during XCHANGE ’19 We hosted our first brEXPO event during Convention, where we highlighted professional development opportunities at NC REALTORS® and awarded scholarships.
The NC REEF Board of Directors voted on May 22, 2019 to dissolve the Foundation. They decided to invest the remainder of their funds in three organizations where it will make the greatest impact across North Carolina:
REEF
$40,000 ENDOWED SCHOLARSHIP FOR MINORITIES AND WOMEN IN COMMERCIAL REAL ESTATE AT UNC CHARLOTTE Graduate, Realtor®
Institute
NORTH CAROLINA REAL ESTATE EDUCATIONAL FOUNDATION, INC.
The other two donations will be announced as they are finalized. For more information, please visit ncrealtors.org/NCREEF.
116 GRADUATES IN 2019 758 ENROLLED IN ONLINE COURSES 591 ATTENDED LIVE COURSES
For more information, please visit ncrealtors.org/GRI.
NAR AFFILIATED DESIGNATIONS & CERTIFICATIONS
For more information, please visit ncrealtors.org/grow.
7 classes held in 2019
Launched online designation & certification courses in 2019
• • • • • •
Accredited Buyer’s Representative (ABR®) designation Military Relocation Professional (MRP) certification Seniors Real Estate Specialist® (SRES®) designation Certified International Property Specialist (CIPS) designation Pricing Strategy Advisor (PSA) certification Real Estate Negotiation Expert (RENE) certification—the first time we’ve sponsored this course!
• Take any of the NAR affiliated designation or certification courses online—on your own schedule!
THRIVE SCHOLARS AND MENTORS Scholars
Mentors
Fonda Ward Norris
Gloria Green
Travis James
Don Harris
Jessica James
CONVENTION MENTOR SCHOLARSHIP PROGRAM The NC REALTORSÂŽ Convention Scholarship and Mentor Program encourages new real estate professionals or first-time convention attendees to get involved and make the most of their convention experience with the help of an experienced mentor.
Lynn Harris
Margaret Bartlett
Bruce Williams
Kristy Troxler
Lolita Malave
Amber Blackwell
Leslie Williams
Elizabeth Reagles
Jane Dodd
Rita Devereaux
Teresa Pitt
Mark Dow
Tim Venjohn
Tracy Dozier
Kelly Benton
Kerri Ferrari
Treasure Faircloth
Crystal Long
Treasure Faircloth
Belinda Sanders
Wendy Harris
Sara Sleik
Diana Gardner
In 2019, we honored both the 2019 scholarship recipients and the 2018 scholarship recipients that missed the opportunity when we cancelled the 2018 convention because of Hurricane Florence.
Janell Snevel
Teresa Pitt
Kyle Whitfield
John McPherson
For more information, please visit ncrealtors.org/thrive.
Michal Wilson
Lynn Harris
NC REALTORS® WILLIAM C. BASS LEADERSHIP ACADEMY 2019 GRADUATES Amanda Martin, Long Leaf Pine REALTORS® Phillip Johnson, Winston-Salem Regional Association of REALTORS® Cristina Grossu, Canopy REALTOR® Association Chester Bartlett, Carolina Smokies Association of REALTORS® Adam Upchurch, Topsail Island Association of REALTORS® Katie J. Wangrin, Land of the Sky Association of REALTORS® Lisa Thomas, Triangle Commercial Association of REALTORS® Melissa Polce, Canopy REALTOR® Association Tim McBrayer, Raleigh Regional Association of REALTORS® Dave Noyes, Hendersonville Board of REALTORS® Sandy Stewart, Mid Carolina Regional Association of REALTORS®
For more information, please visit ncrealtors.org/leadershipacademy.
NC REALTORS ® WILLIAM C. BASS
LEADERSHIP ACADEMY
NETWORK
2 New Events held in 2019 April 2019, Wilmington This event featured focused discussion on the opportunities and challenges facing the state’s housing industry with special guests:
March 2019, Royal Caribbean Symphony of the Seas Our third annual education cruise gave 99 attendees the unique opportunity complete their 2019 Continuing Education at sea with instructor Bill Gallagher.
8 MIXers held in 2019! We traveled to Chapel Hill, Oak Island, Jacksonville, Murphy, Winston-Salem, Gaston County, Greenville and Raleigh and interacted with 526 members.
• Lawrence Yun, National Association of REALTORS® • Ilya Somin, George Mason University • Scott Farmer, North Carolina Housing Finance Agency
October 2019, Charlotte Over 175 NC REALTORS® attended our first diversity event and embraced conversations about inclusion in the real estate industry and around the world. We heard from national and state experts, plus valuable insight from members including: • Asa Fleming, President, NC REALTORS® • Brenda Hayden, President, Canopy REALTOR® Association • Anthony Lindsey, Charlotte • Wendell Bullard, Durham • Sandra O’Connor, Greensboro
Winter Meetings/Vision Quest | January 2019, Greensboro Legislative Meetings | March 2019, Raleigh Regional AE Conference | July 2019, Asheville XCHANGE ’19 | September 2019, Pinehurst For more information about events, please visit ncrealtors.org/network.
NC REALTORS® 4511 WEYBRIDGE LANE, GREENSBORO, NC 27407 336.294.1415 | NCREALTORS.ORG