2017
ANNUAL Report
Be Epic. Be An NC REALTOR®.
LETTER FROM THE CEO DEAR NC REALTORS® MEMBERS, Welcome to 2018!
of. Among our outstanding tactical achievements this year include a new website, new regional meetings (MIXers), new member kit, new email design, and so much more—all to support our overarching mission.
While we are well on our way to breaking in the new year, let’s take a few minutes to reflect on 2017 in this—the second edition of the NC REALTORS® Annual Report, which is designed to reflect and inspire our nearly 43,000 members, positioning our members, the industry, and the association for success for years to come.
NC REALTORS® is front and center proving our commitment every single day of the year to:
What a year we’ve had! It was a record-breaking year in many ways, and we couldn’t have accomplished any of the game-changing things we’ve done without doing it together. From astonishing NC REALTORS® PAC fundraising efforts that exceeded our goals, to astounding membership growth, to substantial improvement in member engagement, to exciting new member tools and programs, we have so much to be proud
It is important to thank each member for your membership and contribution to making NC REALTORS® a “first-in-class” organization devoted to innovation, influence, integrity and inclusivity. Without the many tireless hours of volunteerism given to your association, NC REALTORS® could not have achieved any of the many successes of the year outlined in this Annual Report. Treasure Faircloth, 2017 President; Amy Hedgecock, President-elect; Kelly Marks, Treasurer; and Kim Dawson, Immediate Past-President, deserve your thanks and your congratulations. They were the true leaders in moving NC REALTORS® forward in 2017.
• • •
Provide a dynamic, vibrant and successful future for our members; Build better communities; and Enhance the quality of life in North Carolina.
I hope to see each of you at a future NC REALTORS® event, and please know we welcome your feedback about your benefits and services or anything related to the association any time. Thank you for all that you do to make our association—and the industry—a positive and influential force.
ANDREA BUSHNELL CHIEF EXECUTIVE OFFICER
ASSOCIATION UPDATES MEMBERSHIP
42,000 Strong NC REALTORS® experienced record-setting growth with an estimated 14 percent increase in total members in 2017. This remarkable growth is testament to the value, benefits, and services NC REALTORS® offers to its members, as well as the healthy state of the industry we serve. The old adage, “There’s power in numbers,” has never been truer. With 42,000 members and counting, we are a positive force for our members, real estate, and consumers.
An ambitious undertaking that started in 2015 is about to take shape. The property officially became owned by NC REALTORS® in September of 2016 and will be the new NC REALTORS®’ offices of the Government Affairs Department with event space on the bottom floor and rental office space on the top floor. The design is nearly complete, and the construction should commence in the spring of 2018 with occupancy expected in the spring of 2019. Marketing communications developed an impressive brand identity package, and the website is scheduled for completion in February 2018. In the fall of 2017, we commissioned interior renderings from an architectural renderer, which are depicted here. We’ve also started collecting contact information from interested prospects for potential future rental interest. For more about the Heck-Andrews House, please visit heck-andrews.com.
CORPORATE EVENTS
WEDDINGS
National Association of REALTORS® Awards & recognition LOU BALDWIN Recipient of the FPC Meritorious Service Award
LEIGH BROWN 2017 CRS President
WENDELL BULLARD Liaison to the REALTOR® Party Community Engagement Committee
ASA FLEMING 2017 Committee Chair
CADY THOMAS 2017 Committee Chair
LINDA TREVOR 2017 Committee Chair
Business Development
13 annual sponsors brought in $74,000 annual revenue, including BB&T Home Mortgage, Century 21, Pearl Insurance and SEI/Navica and RoundPoint Mortgage.
Expo/XCHANGE ‘17 • • •
69 exhibitors at XCHANGE ‘17 12 exclusive convention sponsorships $66,000 in sponsor and exhibitor sales from convention
For more information about business development, please visit ncrealtors.org/sponsorships.
DIAMOND
PLATINUM
GOLD
SILVER American Home Shield CoreLogic ShowingTime
RESOLVE
1,814
Legal Hotline users in 2017
LEGAL HOTLINE
Usage
21.1%
2016: 2,937 calls/emails 2017: 3,558 calls/emails Number of different users increased 22.5% in calendar year 2017 over calendar year 2016 (1,814 users in 2017 vs. 1,481 in 2016)
OMBUDSMAN
17 volunteer ombudsman from across the state, trained to handle requests from consumers and REALTORSÂŽ
28 local associations participating in the program
For more information, please visit ncrealtors.org/resolve.
SAVE REALTOR
®
PARTNERS NC REALTORS®
9 new Partners: 4EverText, AerialLook, Booking Community, C2 Magazine Gift Program, Contactually, ID Shield, Legal Shield, Life Line Screening, and North State Journal. Due to internal restructuring and relocation, Citrix Sharefile resigned as a partner during the early part of the year.
Cleveland County Association of REALTORS® received the John W. Carroll Cup Award for the highest rated member participation in 2016.
$928,253 distributed to the local associations
based on their participation since the inception of the program. For more information, please visit ncrealtors.org/save.
22 services/partners in 2017 TECHNOLOGY SERVICES
INSURANCE SERVICES
BUSINESS SERVICES
ADVOCATE The start of the new legislative biennium in January brought new legislators, as well as new opportunities for continued success on NC REALTORS® legislative priorities. The year also saw multiple chances for the REALTOR® voice to be heard at the federal and state level through important advocacy activities like Calls for Action and REALTOR® Party Mobile Alerts. For more information, please visit ncrealtors.org/advocate.
5,100
signed up for REALTOR® Party Mobile Alerts
327
attended 2017 NC REALTORS® Legislative Meetings
NEW NC REALTORS® record!
14,000+ NC REALTORS® took action on state and federal Calls for Action
INVEST
NC REALTORS®
PAC
$815,147
Raised by NC REALTORS® PAC In 2017. 111% of Their $735,000 annual goal which made 2017 was THE MOST successful fundraising year in NC REALTORS® history.
TRIPLE CROWN GOALS REVIEW Dollar Goal: $735,000 Raised: $815,147 Major Investor Goal: 231 Current: 238 President’s Circle Goal: 23 Current: 37 Participation Goal: 32% Current: 28% (10,640 investors)
For more information, please visit ncrealtors.org/invest.
Raised
$120,000
1,281
Overall participation
more than 2016
more investors than 2016
5,002
238
34 more
20 of the 72
37
MEMBERS ARE NEW investors
72 new
Major Investors
Major Investors in 2017
new major investors didn’t Contribute to RPAC in 2016
1%
Major Investors than 2016
President’s Circle members
ENGAGE CONNECT WITH US
For more information, please visit ncrealtors.org/engage.
DISCOVER NC REALTORS®
NEW WEBSITE LAUNCHED IN NOVEMBER 2017
The new and improved website launched in November 2017. It’s personalized, easy to navigate and mobile friendly. Find what you need, when you need it and fast.
NEW EMAIL MARKETING STRATEGY
NC REALTORS® revamped its email marketing strategy in 2017 in an effort to: • • • •
Decrease volume Boost website & social traffic Advance brand recognition Increase ratings
And thus, the REALTOR® Rundown email was created and sent to members every Monday, starting in August 2017. The new email design is shorter, includes more visuals, and correlates with the newly branded NC REALTORS® website. Look for it in your inbox weekly.
EPIC MEMBER BENEFITS CAMPAIGN
Our new campaign, “Be Epic. Be an NC REALTOR®,” spotlights the tangible values NC REALTORS® provides our members in a new, glossy pocket folder. Now, every new member that joins NC REALTORS® is provided this kit that outlines everything they need to know about NC REALTORS®. Existing members can pick up a packet at any NC REALTORS® event or request one by email at hello@ncrealtors.org. For a digital version or for more information, please visit epic.ncrealtors.org. Stay tuned to this website and ncrealtors.org in 2018 for an opportunity to be celebrated as an epic member in a one-on-one interview, video, photoshoot, Q&A, and more and to celebrate other epic members just like you. For more information, please visit ncrealtors.org/discover.
IMPACT
HOMES4NC
$14,062.41
$300,000+ in REALTOR Relief Funds ®
invested in community outreach projects with REALTORS® at the helm of leadership •
•
FALL 2017: $8,500 in Matching Grants to support local association community outreach projects in High Point, Charlotte, Durham, and Greensboro. SPRING 2017: $5,562.41 in Matching Grants to support local association community outreach projects in Morehead City and Raleigh.
Board volunteers and staff participated in North Carolina Hurricane Matthew “Rebuild NC Day of Service” on October 7 in Fayetteville. Volunteers rebuilt a Habitat for Humanity house that was flooded up to 4 feet along the walls.
Volunteers and staff from Homes4NC and NC REALTORS® worked tirelessly to approve over $300,000 in REALTOR® Relief Funds for over 300 families displaced by flooding from Hurricane Matthew.
• • • • • •
For more information about Homes4NC, please visit homes4nc.com.
• •
10 doorknobs installed 1 refrigerator moved in 3 ceiling fans installed 16 hammers Countless nails 1 day: 8 hours, 460 miles driven to volunteer in Fayetteville 1 elderly happy family met on-site with volunteers Countless smiles
NC HOMEOWNERS
ALLIANCE NC HOMEOWNERS ALLIANCE As valuable consumer resource, the NC Homeowners Alliance continues to demonstrate the real value of REALTORS® to consumers across North Carolina. By educating the public about issues that directly and indirectly impact them as homeowners, the NC Homeowners Alliance has a record number of nonmembers (30,000) along with us for the ride. The work the Alliance does is absolutely imperative to the health and future of our clients and industry. We applaud you for your outreach, successes and positive impact Field Team: 38 local REALTOR® associations participated in homeowner-focused advocacy in 2017. The field team has also begun rolling out an issue campaign on the private roads issue, mirroring the efforts of the lobbying staff at the General Assembly. The Alliance is excited to turn its efforts to increasing NC REALTOR® participation in advocacy on behalf of homeowner rights in 2018. For more information about the NC Homeowners Alliance, please nchomeownersalliance.org.
“
the NC Homeowners Alliance has a record number of non-members (30,000) along with us for the ride.
”
GROW GRI Designees increased by 63% from 2016 • 28 GRI COURSES HELD STATEWIDE For more information, please visit ncrealtors.org/GRI.
REEF NORTH CAROLINA REAL ESTATE EDUCATIONAL FOUNDATION, INC.
• 3 CONTINUING EDUCATION COURSES APPROVED For more information, please visit ncrealtors.org/NCREEF.
$15,000 donation to Homes4NC for support of Workforce Housing Specialist Education
THRIVE CONVENTION MENTOR SCHOLARSHIP PROGRAM
The Convention Mentor Scholarship Program launched with the goal to provide rookie REALTORS® the tools to build a successful career with the help of a trusted, seasoned mentor and a dedicated support system. There were over 25 applicants for 5 spots.
NC REALTORS® WILLIAM C. BASS LEADERSHIP ACADEMY 2017 GRADUATES Mumtaz (TAZ) Ameen, High Point Regional Kelly Benton, Union County Miguel Carreno, High Point Regional Michael Harrell, Mid Carolina Regional Chanel Hart D’Aprix, Orange Chatham Amanda Parmer, Jacksonville Caleb Phillips, Hendersonville Kristi Snyder, Mid Carolina Regional Ryan Wall, High Point Regional Kevin Wester, Fayetteville Regional
For more information, please visit ncrealtors.org/thrive.
NETWORK For more information about our events, please visit ncrealtors.org/network.
INAUGURAL MEETINGS, JANUARY 2017 Twin City Quarters, Winston-Salem
275 Attendees
VISION QUEST, JANUARY 2017 Twin City Quarters, Winston-Salem
185 attendees
SPOKESPERSON TRAINING, JANUARY 2017 Twin City Quarters, Winston-Salem
16 attendees
LEGISLATIVE MEETINGS, APRIL 2017 Sheraton Raleigh Hotel, Raleigh
325 attendees
REGIONAL AE CONFERENCE, JULY 2017 Ballantyne Resort, Charlotte
150 attendees
XCHANGE ’17, SEPTEMBER 2017 The Omni Grove Park Inn, Asheville
643 attendees
MIXERS
NC REALTORS® hosted more than 20 MIX Sessions/MIXers, Focus Groups and Broker Dinners throughout the state in the spring and fall, with attendance of 450 members.
NC REALTORS® CONFERENCE 17
NC REALTORS® 4511 WEYBRIDGE LANE, GREENSBORO, NC 27407 800.443.9956 | NCREALTORS.ORG