Vol 3, Issue 5 by Women in the Housing & Real Estate Ecosystem

she Center(Fold)

Nely Galรกn Founder and CEO

of the Adelante Movement and Owner of Galรกn Entertainment

Page 28

Funding Challenges Persist for Women-Owned Businesses

SBA Feature Segment Power Up

Page 14

A Resource for Every Entrepreneur Page 16 Women Business Owners Take Capitol Hill Page 20 Close the Gender Gap Page 22

VOL. 3 / ISSUE 5

Page 34

The State of Women in a Changing Climate Page 26

Part 1: Women's Cancers New Ways to Attack Cancer Page 42

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Vol 3. Issue 5: Women in Housing: The Changing Climate

14 SBA Feature Segment

TAKE YOUR BUSINESS TO THE NEXT LEVEL WITH THE PROGRAMS AND SERVICES OF SBA: POWER UP By Sylvia Gutierrez

NELY GALÁN

sheCENTER(FOLD)

Features

26 THE STATE OF WOMEN IN 38 CHCC ANNUAL A CHANGING CLIMATE

28 sheCENTER(FOLD): NELY GALÁN

THE U.S. SMALL BUSINESS ADMINISTRATION: A RESOURCE FOR EVERY ENTREPRENEUR By Erin Andrew

Founder of the Adelante Movement and Owner of Galán Entertainment.

20 WOMEN BUSINESS OWN-

CONVENTION RECAP A review of the California Hispanic Chambers of Commerce Annual Convention in Garden Grove, CA.

NEW RESEARCH SHOWS FUNDING CHALLENGES PERSIST FOR WOMENOWNED BUSINESSES

ERS TAKE CAPITOL HILL By Ann Sullivan

22 CLOSE THE GENDER GAP

FOR WOMEN ENTREPRENEURS U.S. SENATOR MARIA CANTWELL LEGISLATION S. 2693

Table of

CONT

Departments

39 FLORIDA REALTORS

CONFERENCE RECAP A review of the 2014 Florida Realtors® Conference in Orlando, FL. By Renee Marie Smith, Esq.

50 SWAN: 8 INFOGRAPHIC Eye-opening statistics on the

- SPEAK - WRITE - ATTEND - NETWORK APP MAPP Out of their offices and Take the stress out of your into the field, where hectic schedule with the best NAWRB members can apps designed to simplify and be seen and heard. organize your life.

state of women in an everchanging climate.

42 BASIC RESEARCH SEEKS

NEW WAYS TO ATTACK CANCER By Elizabeth Stewart (City of Hope) New advancements and research in women’s cancers bring us one step closer to finding cures (Part 1 of 5).

40 WHAT WOMEN WANT: -REVIEWS - FASHION - HEALTH - COOKING

48 RULE TOMORROW BY

EMBRACING TECHNOLOGY By Clark Giguiere

ENTS

Vol 3. Issue 5: Women in Housing: The Changing Climate

nawrb STAFF & CONTRIBUTORS

PUBLISHER/CEO Desirée Patno Desirée.Patno@NAWRB.com MARKETING DIRECTOR/EDITOR-IN-CHIEF Desirée Patno Desirée.Patno@NAWRB.com

Get your free subscription she CEN

TER(FO

SVP - Nei

ghborhood

CONTENT WRITER Lindsay Cabreros lindsay.cabreros@NAWRB.com

Polic Prescript ions to A y ssist ENTRE WOMEN PRENE URS

VOL. 3 / ISSUE 2

CONTRIBUTORS Sylvia Gutierrez Erin Andrew Ann Sullivan U.S. Senator Maria Cantwell Nely Galán NWBC Renee Marie Smith, Esq. Elizabeth Stewart Clark Giguiere

The articles, content, and other information in this publication are for information purposes only. Articles, content, and other information in this publication without named authors are contributed by the publication’s staff, but do not necessarily reflect the views or opinions of NAWRB. NAWRB assumes no liability or responsibility for any inaccurate, delayed or incomplete information, nor for any actions taken in reliance thereon.

www.NAWRB.com (949) 559-9800 | Media@NAWRB.com 34 Executive Park, Suite 260, Irvine, CA 92614

Lending Executi ve Bank of America

The Borr ower E Impacts & Impl ffect: ications O LOAN F 2014 LIMIT S

SENIOR GRAPHIC DESIGNER Kendall Roderick Kendall.Roderick@NAWRB.com

NAWRB Magazine is a monthly magazine featuring unique content for women in the housing economy, exclusive interviews with industry professionals, business development tools, book reviews, feature stories and more. NAWRB Magazine welcomes comments from all readers. All materials submitted to NAWRB Magazine are subject to editing.

GLEND D) A GABRIE L

Div THE H ersity in OUSIN G MARK ET SBA: P utting in the H Tools ands of ENTRE WOMEN PRENE URS N MAG

AZINE

NAWRB.com

NAWRB Magazine is your gateway to the hottest topics for women in the housing economy. /NAWRB

/NAWRB

From a growing women’s presence on Capitol Hill and legislation to the evolving influence of technology in the professional realm, the climate for women's success is constantly adapting to face these new environments. This changing climate has led us to naturally choose Women in Housing: The Changing Climate as this issue’s theme for NAWRB Magazine. Due to recently proposed legislation and the whirlwind it has created, we have devoted a featured segment to the Women’s Small Business Ownership Act of 2014 (S. 2693) and the components of the legislation that call for an expansion in the U.S. Small Business Administration’s (SBA) lending programs. Erin Andrew and Sylvia Gutierrez of the SBA present the virtues of utilizing the business programs that the SBA has to offer. Some of the largest companies such as Nike, Federal Express, and Under Armour have utilized the SBA for financing, transforming their small businesses into thriving empires. Ann Sullivan—Government Relations of Women Impacting Public Policy (WIPP)—also provides her first-hand account of the historical Senate hearing that presented arguments in favor of the Women’s Small Business Ownership Act of 2014. Sullivan reminds us what steps must be taken to break the glass ceiling for professional women. NAWRB is proud to feature Nely Galán, founder of the Adelante Movement, as our sheCenter(Fold). As a selfmade mogul, Emmy Award-winning producer, and owner of a successful real estate development company, Ms. Galán knows no bounds and continues to use her determination to climb the ladder to success. Her latest project, the Adelante Movement, is a grassroots movement to empower Latinas nationwide to harness their fast grow-

ing influence as an emerging market to become successful businesswomen. In this profound issue of NAWRB Magazine, our contributors have played roles in the changing climate for women in housing and provide their insights on how we can adapt to the shifting professional landscape. With the many changes occurring around us, one thing remains constant: the importance of our health. NAWRB will be featuring a series directly affecting women from City of Hope, highlighting developments in the fight against cancer. The first in a series of five, this issue’s article from the City of Hope will focus on women’s cancers and how developing research can affect the way doctors approach treatment. With health on our side, we can be unstoppable in both of our professional and personal lives. Women in Housing: The Changing Climate will provide meaningful topics that can affect your everyday life. As the professional climate evolves, it is up to us, as business-savvy women in the housing economy, to stay aware and adapt our business models to maintain a competitive edge. With the right awareness, women can continue to thrive and change history in the process.

Now is the time to be part of the collective voice, collaborate with other women, and join us October 27-29, 2014 in Long Beach, CA at the Inaugural Conference. The Inaugural Conference will provide awareness, opportunities, and access to grow and expand your business or future business to new heights. A matchmaking portion will pair attendees with financial fitness mentors. Their local SBA mentors will follow up with attendees after the conference to maintain the powerful momentum. Following an action-packed day on Tuesday, October 28th, slip into your Roaring Twenties attire, your dancing shoes, and dazzle the night away at NAWRB’s Roaring Twenty Awards Gala. The 1920s ushered in the rise of the woman, a time where women refused to conform to society’s confined idea of women. The gala embodies this dynamic atmosphere as we celebrate with our Roaring Twenty Awards winners comprised of inspiring women who have made contributions to both the housing industry and their communities.

Desirée Patno Publisher/CEO

Desirée.Patno@NAWRB.com NAWRB MAGAZINE |

infoGRAPHIC

The State of Women: • Women are 50.8% of the U.S. population. • They earn 47% of all law degrees and 48% of all medical degrees. • They are 47% of the U.S. labor force, and 59% of the college-educated, entry-level workforce. • They hold almost 52% of all professional-level jobs in the U.S.

Housing Developments: • Single female buyers accounted for nearly twice as large a share as single male buyers for both first time buyers and repeat buyers. • 57% of all REALTORS®(National Association of Realtors members) are female.

* References located in index.

| NAWRB MAGAZINE

infoGRAPHIC

The Climb of Leading Ladies: • They are only 14.6% of executive officers, 8.1% of top earners,and 4.6% of Fortune 500 CEOs. • In the financial services industry, they make up 54.2% of the labor force but are only 12.4% of executive officers, and 18.3% of board directors. None are CEOs. • From 1997 to 2009, women’s share of board seats in S&P 1500 companies increased 7.2 percentage points, or 94 percent, and their share of top executive positions increased by 2.8 percentage points, or 86 percent. The share of companies with female CEOs increased more than six-fold. • In recent years, the percentage of women in top management positions and on corporate boards has stalled.

Room for Growth: • Women of color hold only 3.2% of the board seats of Fortune 500 companies. • More than two-thirds of Fortune 500 companies have no women of color as board directors at all. • Women of color occupy only 11.9% of managerial and professional positions. And of those women, 5.3% are African American, 2.7% are Asian American, and 3.9% are Latina.

"Don't buy shoes, buy buildings." - Nely Galán

NAWRB MAGAZINE |

New NAWRB Memberships and Certified Women-Owned Businesses

shePAGE

SUSAN JENKINS

VANDA CHIMA BHALLA EXIT Realty Platinum Group vandana@realtorvandana.com www.RealtorVandana.com 702-220-3948

Native American Group, LLC susan.jenkins@nativeamericangroup.com

www.betterlivingva.com 757-672-6732

YURI BLANCO

MELISSA JUSTICE Alabama Realty Service, Inc. melissajusticebroker@gmail.com www.melissajusctice.com 205-648-5195

Recertification

RE/MAX Executives yuri@IdahoHomeShop.com www.ExecutivesIdaho.com 208.938.9099

MARGARET TSAY ATM Invest Realty homesbymargaret@gmail.com www.ATMInvestRealty.com 323-855-4568

COLLEEN CALNAN Stepping Stone Real Estate Services, Inc

DBA Calnan Real Estate www.calnanrealestate.com 781-983-4852

ANGELA POWELL

FRANCINE WILLINGHAM

EXIT Team Realty angela@exitteamga.com www.hinesvillelistings.com 912-408-8000

Willingham Real Estate, LLC www.WillinghamRealEstateLLC.com 734-564-7471

| NAWRB MAGAZINE

JOYCE ESSEX HARVEY

BRANDY NELSON

Essex and Harvey joyce@essexharvey.com www.essexharvey.com 310-777-6375

Red Top Realty nelsonreoteam@gmail.com www.brandynelson.com 760-238-0552

appMAPP

AgentPair AgentPair simplifies the process of scheduling home tours through an easy-to-use, streamlined app. Whether you’re browsing homes online or find the perfect home while on a drive, AgentPair lets you view available agents in the area and provides you the tools to communicate quickly and easily with them. Agents who utilize the app have profile pages so you can learn more about your chosen agent before a tour. Much like your favorite social media platform, AgentPair has a feed where users can share their tour requests and gain the opinions and feedback of others. The app also allows you to stay focused and organized with its ability to keep track of the homes and apartments that you tour. FREE

Showing Suite Showing Suite extends the innovative services of ShowingSuite.com in an easy-to-use mobile application that caters to each member of the home buying process: the buyer’s agent, listing agent, home seller, and home buyer. Buyer’s agents can share items such as showing notebooks, pictures, videos, and notes with their buyers to provide an interactive experience. Listing agents can use the app to access the showings viewed on their particular listings, read feedback, view contacts and communication avenues, and more. Likewise, sellers can read feedback but also view upcoming showings, set blocked times, and approve appointments. Buyers can share notes and media such as pictures and videos with friends and family in addition to countless other perks. Finding the perfect home has never been easier. FREE

Showing Note House-hunting doesn’t have to be a stressful process. Showing Note helps eliminate stress by allowing users to organize and share every aspect of the process. Create detailed notes that include photos of the property, videos, and text that you can share with potential roommates and co-buyers, or simply keep for your personal records. Users can provide the address of the home they’re viewing to receive helpful MLS data. After visiting countless properties, it can also be easy to forget the specific qualities of each one. Showing Note resolves this issue by letting users rate each property while highlighting the pros and cons to help make an informed decision. FREE

Three real estate apps for viewing and/or purchasing homes were reviewed to provide our readers options to help efficiently keep them organized. NAWRB MAGAZINE |

sheSHOWCASE

Ellen Weber

Mary Brill

Ellen Weber has become the new Executive Director of the Innovation and Entrepreneurship Institute at Temple University.

Mary Brill was appointed as the Managing Partner at U.S. REO Partners. Previously from JP Morgan Chase, Brill brings well over a decade of experience to U.S. REO Partners.

Showcasing Women

'On the Move' in the

Housing Economy

| NAWRB MAGAZINE

Susan Lyne Susan Lyne was named President of the Built By Girls (BBG) Fund by AOL. The fund is geared towards early stage investments in consumer internet start-ups led by women.

Draw the Line, Take a Stand, Make a Change When Women Succeed, America Succeeds

Pages 14-19 detail the newly implemented programs of the SBA and proven SBA resources to take control of your business. Pages 20-21 is your guide to understanding the proposed legislation—Women’s Small Business Ownership Act of 2014, S.2693—that has the potential to help women break through the glass ceiling limiting them. Read the powerful press release on the proposed legislation on pages 22-24 that has Capitol Hill buzzing with women empowerment.

Power UP: Take your business to the next level The U.S. SBA Economic Specialist Sylvia Gutierrez directs business owners to empowering resources (p. 14-15)

Draw the Line: Take Control of your Business The U.S. Small Business Administration: A Resource for Every Entrepreneur (p. 16-19)

Take a Stand: Your Involvement can Break the Glass Ceiling Women Business Owners Take Capitol Hill (p. 20-21)

Make a Change: New Legislation to Close the Gender Gap

Close the Gender Gap for Women Entrepreneurs (p. 22-24)

NAWRB MAGAZINE |

Draw the Line

POWER UP In today’s environment, it is im-

Entrepreneurship education covers perative that entrepreneurs equip every aspect of business operations themselves with the right informa- to include business planning, martion about the business they want to keting, accounting and finance, sales, start or expand. It is also important and human relations. Let’s take a to plan your business ahead of time. closer look at the services provided There are several items that need by one of our resource partners, the to be checked prior to opening day. Women’s Business Center Program. Expanding a business requires Funded in part by the SBA, there are knowledge of the market and fi- more than 150 such centers across nancial resources. SBA has programs the country, providing counseling and services that can help you with and mentoring to women entrepreboth aspects, and in the words of neurs in areas ranging from business SBA Administrator Maria Contre- education to time management and ras-Sweet, “Today’s SBA is Smart, leadership skills. Bold, and Accessible.” Entrepreneurial education is a process If you have read previous articles, you that is continuous and far-reaching. know that the SBA has a variety of With one counseling session, an enprograms and services, including entrepreneur can sit down face-to-face trepreneurship education, access to capital, and certifications for government contracting.

| NAWRB MAGAZINE

By Sylvia Gutierrez with an experienced mentor or consultant who has ‘been there and done that,’ and can discuss the feasibility of an enterprise. Coaching is valuable and provides immediate feedback into the strengths and weaknesses of a business venture. Think about it: the world’s top performing athletes, celebrities and musicians all have coaches…the world of entrepreneurship is no different. And since these programs are funded by SBA, they are available free of charge to you, the entrepreneur. In addition to one-on-one, face-to-face counseling sessions, SBA partners offer a wide range of no- and low-cost workshops on just about every business

Draw the Line topic imaginable. These workshops are a great place to network and meet like-minded entrepreneurs and explore collaborative relationships. Find one near you today by visiting: www.sba.gov/events. Studies show that entrepreneurship education helps increase the main aspects in business such as sales, employment, and revenues. Start-ups and existing businesses are more successful securing capital when they receive counseling and prepare themselves to meet with a lender. There are topics that can’t be fully explored in one session, and may require a mentor or consultant with a specialized skill set. The strength of the SBA resource partner network is that each partner brings a different capability and emphasis. SCORE, with its large network of 13,000 volunteers, has mentors with experience in every type of business and industry. Small Business Development Centers are driven by demonstrating economic impact for their clients, and Women’s Business Centers focus on education and long-term clients.

situation, the key to securing capital is to demonstrate that your business has the capability to repay its debts based off the cash flow it generates and that you have the experience necessary to manage your business effectively. A solid business plan describing the history of the business, the experience of the management and ownership team, and a full set of financial statements including a recent balance sheet, a profit and loss statement, and pro forma statement of cash flow broken down month by

"Studies show that entrepreneurship education helps increase aspects such as sales, employment, and revenues."

month over the first year of the loan SBA loans are actually commercial will go a long way in helping demonloans structured according to SBA strate to your lender that you’re a good requirements. In that way, they are credit risk. The landscape for lendanalogous to VA or FHA home loans, ing to small businesses has changed which you may be more familiar with. significantly since the credit crisis of SBA loans are made in partnership 2008, so if access to capital is holding with more than 5,000 financial in- you back from growing your business, stitutions across the country. There it may be a good time to discuss with are two major types of loan guaranty your lender whether SBA financing programs: the 7(a), or general pur- is right for you. pose loan, which can be used for most business purposes, and the CDC/504 Let’s also take a few minutes to exloan, which is for acquiring fixed plore federal government contracting. assets, most frequently owner oc- The U.S. government is the largest cupied commercial real estate. SBA customer in the world, some $83 loans are available in amounts as low billion of which was awarded to as $5,000 and CDC/504 projects can small businesses in 2013. Companies exceed $10 million in size. In every that participate in our supply chain

are better able to weather fluctuations in the economy. And the Federal government benefits from doing business with small businesses that are nimble, responsive, and innovative. SBA offers several certification programs, which can help increase your competitiveness. Government contracting certifications are like professional certifications; they document a status or characteristic that buyers look for. Federal agencies and buyers are goaled to ensure small businesses, including those owned by women, minorities and veterans get to participate. One certification everyone should be aware of is the Women Owned Small Business (WOSB) certification. You can find out more online at: www.sba.gov/wosb. Before you conduct business with the federal government, you’ll need to understand how the government buys its products and services and where it obtains its sources. SBA’s online Government Contracting Classroom, www.sba.gov/gcclassroom will help you understand the complete process. If you have any questions, please follow up with an SBA District Office or resource partner nearby.

Sylvia Gutierrez U.S. SBA Economic Development Specialist

NAWRB MAGAZINE |

Draw the Line

The U.S. Small Business Administration:

A Resource Aspiring

entrepreneurs are often surprised to learn that many resources are available to them, including free business counseling and financial assistance programs from the U.S. Small Business Administration (www.sba.gov). The SBA was created in 1953 as an independent agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation. We recognize that small business is critical to our economic strength, to build America's future and help the United States compete in today's global marketplace. Although the SBA has grown and evolved in the 60 years since it was established, the bottom line mission remains the same — to help Americans start, build and grow businesses. Through an extensive network of field offices and partnerships with public and private organizations, the SBA delivers its services to people throughout the United States, Puerto Rico, Guam, and the U.S. Virgin Islands.

The SBA’s finance and education programs play a central role in stimulating capital formation, economic growth and job creation among emerging small and medium-sized companies. By helping one business at a time, the SBA’s programs have a profound and productive effect on local economies and the lives of individual citizens. Some of the companies we have helped along the way include Nike, Chobani Yogurt, Staples, Intel, Federal Express, Ben & Jerry’s, Under Armour and Outback Steakhouse, all started as small firms and became name-brand corporate giants with the help of SBA financing. The SBA has worked hard to meet the needs of the 21st century small business owner. Our focus is on giving small businesses the tools they need to grow and create jobs. We pride ourselves in the service we provide in our 3 C’s — access to capital, contracting, and counseling. The first C is capital. If you’re looking for a way to finance your growth, an SBA loan might be what you need. The SBA doesn’t actually make the loans. Instead, we guarantee a percentage of each loan made by lenders who partner with us. Our guarantee reduces the risk, which

" all started out as small firms and became name-brand corporate giants with the help of SBA financing."

| NAWRB MAGAZINE

Draw the Line

for Every

Entrepreneur

By Erin Andrew

means these SBA lending partners are more likely to help small businesses that can’t get access to conventional loans. The second C is contracts. The federal government spends $500 billion a year in contracts. We work with all federal agencies to put at least 23 percent of that money in the hands of small businesses. We also work with small businesses directly, through training and business development programs, to help them compete for and win contracts. The third C is counseling. Our nationwide network includes 68 district offices, nearly 900 Small Business Development Centers, 100+ Women’s Business Centers, and 350 SCORE chapters. These business experts offer counseling and training (nearly always free) to more than 1 million small business owners each year. If you don’t have a counselor or mentor, you should. Our data shows that businesses that spend three hours or more with an SBA counselor have higher revenue and more employees as a result. Small firms make up 99.7 percent of American employers. They generate two out of three net, new private sector jobs and account for half of all private sector employment. The future of our country is truly in the hands of the American entrepreneur.

SBA programs are infusing dollars into local markets to improve the domestic economy. Entrepreneurs inject capital into the economy more quickly as they cover payroll, buy equipment, and acquire real estate. Not only is SBA-backed capital more likely to be spent at home than abroad, but it's also circulated faster in local communities, spurring more economic activity. I am grateful for the opportunity to work in an environment where I can empower entrepreneurs, especially women, on their road to success. Yet there are still profound challenges that small businesses face, especially women-owned small businesses – lack of access to capital and resources, lack of knowledge about business basics, and also lack of financial education – but we know business success can be achieved with the right tools. The face of entrepreneurship is changing in America. More of these faces today belong to women, Latinos, African-Americans, Asian Americans, Native Americans, veterans, seniors, and business owners who are socially and economically disadvantaged. Too many in these groups cannot access the channels to capital. Your gender, your race, your age, or your neighborhood should never impact whether you can get a small business loan. Only your creditworthiness should.

NAWRB MAGAZINE |

Draw the Line

Capital. Contracting. Counseling.

SBA has several transformative initiatives in the works. The first is SBA One. It is a new, interactive, user-friendly SBA lending platform. We will automate the uploading of documents, generation of forms, and allow electronic signatures. On each 7A loan, our core lending product, SBA One will save banks hours of processing time and thousands of dollars. The combination of SBA credit scoring and SBA One will incentivize more banks to partner with SBA, generating more loans and igniting economic activity. By making the process quicker, cheaper and more intuitive, these reforms will help existing lenders do more small-dollar lending. The SBA’s Office of Capital Access has been testing and refining a predictive business credit scoring model for more than a decade, combining an entrepreneur’s personal and business credit scores. The SBA’s total credit score will make it easier and less time-intensive for banks to do business with the SBA. This model is cost-reducing and credit-based. It ensures that risk characteristics – not socio-economic factors – determine who is deemed creditworthy.

On an encouraging note, our lending to African-Americans is up 29 percent over the last year. That’s important because the Urban Institute found that women and minorities are three to five times more likely to be approved for an SBA-backed loan than a traditional loan. Four out of five loan applications received from Hispanic-American and African-American business owners are for $150,000 or less. These smaller loans, then, are a vital part of our promise of equal opportunity in America. If a bank can’t quite say “yes” to a borrower, we’re asking them to partner with a microlender or a Community Advantage lender who can. We know SBA lending to African-Americans, Asian-Americans, and Latino-owned businesses, as well as women-owned businesses, can lift up entire communities. SBA must reach more Main Street businesses seeking loans. We’ll do this by making it easier for community banks and micro lenders to become our partners. The SBA has made real progress, but there is still work to be done. I encourage and challenge every entrepreneur to tap into the resources at the SBA so that we can

"The future of our country is truly in the hands of the American Entrepreneur."

| NAWRB MAGAZINE

Draw the Line SBA’s network of resources partners include:

"We pride ourselves in the service we provide in the areas of our 3C’s."

continue to be well-positioned to assist small businesses. Especially as you look for opportunities to grow, hire and diversify your businesses in our growing economy. Let us know what we can do for you. Erin Andrew is the assistant administrator for Office of Women’s Business Ownership at the U.S. Small Business Administration. She oversees the agency’s efforts to promote the growth of women-owned businesses through advocacy and programs that provide business training and counseling, access to credit and capital, and multiple business and networking opportunities. Andrew manages a nationwide network of SBA women's business centers that provide training, counseling and mentoring entrepreneurs.

"SBA lending to African-Americans is up 29% over the last year."

Women’s Business Centers (WBCs) - With more than 100 locations, WBCs promote the growth of women-owned businesses through programs that address business training and technical assistance, and provide access to credit and capital, federal contracts, and international trade opportunities. Small Business Development Centers (SBDCs) - provide management assistance to current and prospective small business owners. SBDCs offer one-stop assistance to individuals and small businesses by providing a variety of information and guidance through a network of 63 lead centers and over 900 subcenters. The program is a cooperative effort of the private sector, the educational community and federal, state and local governments. SCORE - a nonprofit association dedicated to providing entrepreneurs with free, confidential face-to-face and email business counseling. Business counseling and workshops are offered through 320 chapters across the nation, with more than 11,000 volunteers. Veterans Business Outreach Centers - The Veterans Business Outreach Program (VBOP) is designed to provide entrepreneurial development services such as business training, counseling and mentoring, and referrals for eligible veterans owning or considering starting a small business. The SBA has 16 organizations participating in this cooperative agreement and serving as Veterans Business Outreach Centers. U.S. Export Assistance Centers - Each U.S. Export Assistance Center is staffed by professionals from the SBA, the U.S. Department of Commerce, the U.S. Export-Import Bank, and other public and private organizations. Together, their mission is to provide the help small businesses compete in today's global marketplace. Local U.S. Export Assistance Centers are one-stop shops, designed to provide export assistance to small- or medium-sized businesses. Small Business Learning Center – SBA’s online content and training offers free courses and electronic tools to assist entrepreneurs and other students of enterprise with business management resources 24/7.

NAWRB MAGAZINE |

Take a Stand

Women Business Owners Take Capitol Hill

By Ann Sullivan

dvocating for change, more than 300 women business owners and their leaders descended on Washington, D.C. packing one of the largest Congressional hearing rooms on Capitol Hill to standing room only. Congressional hearings rarely draw this kind of attendance or celebrity, but both were on display for a July 23, 2014 hearing, “Empowering Women Entrepreneurs: Understanding Successes, Addressing Persistent Challenges, and Identifying New Opportunities,” chaired by newly appointed Committee Chair Maria Cantwell (D-WA). The hearing, which coincided with the annual conferences of Women Impacting Public Policy (WIPP) and the Association of Women’s Business Centers (AWBC), featured witness testimony from Maria Contreras-Sweet, Administrator of the Small Business Administration, Barbara Corcoran, host of the hit ABC TV series "Shark Tank," Nely

| NAWRB MAGAZINE

Galán and women entrepreneurs who spoke of their experiences – both the successes and the struggles – of starting and growing businesses. The hearing was broken into three separate sessions: access to capital, access to federal contracts, and access to counseling and training.

ing, “This legislation will help ensure women entrepreneurs get the right tools they need to turn those ideas into new businesses and create jobs.”

The Senate bill was largely founded on a report released by the Committee in July, 21st Century Barriers to Women’s Entrepreneurship. The The takeaway was simple: there are findings are summarized neatly federal policies that can help wom- – yet alarmingly – into two short en business owners in each of the sentences: “In the 21st Century, three areas and the Congress should women entrepreneurs still face a act on them immediately. The reac- glass ceiling; while women-owned tion from the Senate was swift; one firmsare the fastestgrowing segment week after the hearing, Committee of businesses, and many succeed, Chair Cantwell and six of her Sen- women must overcome barriers their ate colleagues introduced legislation, male counterparts do not face.” The appropriately titled the Women’s report highlights the fact that womSmall Business Ownership Act of en businesses generate $3 trillion in 2014, S.2693. economic activity and support more than 23 million jobs, but continue “Women make up half of the pop- to face significant obstacles when it ulation, and we have a lot of ideas comes to business ownership. that could become great products and spur our economy,” said Chair More specifically, the Senate report Cantwell at the bill’s introduction, add- identified critical challenges women

Take a Stand confront in three issue areas: access to capital, access to business training and counseling, and access to the federal marketplace. According to the report, women entrepreneurs

“Women make up half of the population, and we have a lot of ideas that could become great products and spur our economy.”

account for just $1 out of every $23 in small business lending in the United States, despite representing 30 percent of all small companies. Women’s Business Centers (WBCs) provide entrepreneurial and business training to women entrepreneurs (which they do efficiently and effectively at a cost of approximately $137 per entrepreneur) but are stretched extremely thin with most states having just one center with a small staff. Despite a 500 billion dollar a year federal marketplace, women-owned small businesses got only 4.3 percent of federal contracts in FY2013, despite a Congressionally mandated goal of five percent. In order to lift the glass ceiling for women business owners, the legislation proposes specific actions, which are described in greater depth below:

Access to Capital The bill enhances the SBA’s Microloan program by allowing lenders in the program to increase overall lending capacity to $7 million and

by offering more flexible loan terms, and improved business counseling and technical assistance. This legislation also makes the SBA Intermediary Lending Program permanent and would extend for one more year the fee waiver on 7(a) business loans below $150,000. Together, these changes would allow for greater access to capital for women-owned businesses. If you do not know about these lending programs, go to the Small Business Administration’s website.

Access to Counseling and Training To boost support and modernize the national network of Women’s Business Centers, the bill increases funding of the program from $14.5 million per year to $26.75 million and increases the maximum grant award from $150,000 to $250,000. The bill also requires that a formal set of program guidelines be issued and reinstates the SBA’s authority to waive the federal matching requirement.

Access to Federal Contracting Finally, the legislation would provide sole source authority in the Women-Owned Small Business (WOSB) Procurement Program. Currently, government agencies must find multiple women-owned small businesses capable of competing for a contract before the WOSB program can be used. Sole source authority removes this burden, making it easier for agencies to award contracts to wom-

en through the program. It is also a matter of fairness, as the WOSB is the only government small business contracting program that does not have sole-source authority. These policies are important and advocates such as WIPP, the AWBC, and the Association for Enterprise Opportunity (AEO), are working hard to see them signed into law. The sheer number and awe-inspiring presence of so many women – who traveled from all over the country – to unite in support of a common cause was powerful. The hearing room, more typically accustomed to hushed tones and wonky exchanges, was packed to the brim with successful women business owners ready to act. While organizations dedicated to assisting women business owners will press for enactment, it is the push from each woman business owner in the country that will make the difference. Together, we can break through the glass ceiling that now limits women businesses from reaching their full potential.

Ann Sullivan WIPP Government Relations

NAWRB MAGAZINE |

Make a Change

U.S. Senator Maria Cantwell Introduces Legislation S. 2693,

The Women’s Small Business Ownership Act of 2014

Close the

Gender Gap for Women Entrepreneurs

Bill would improve access to lending, business training and federal contracting for women-owned businesses

Senator: ‘This legislation will help break through the 21st Century glass ceiling’ WASHINGTON, D.C. – U.S. Senators Maria Cantwell, Chairwoman of the Senate Committee on Small Business and Entrepreneurship, joined Senators Ben Cardin (D-MD), Jeanne Shaheen (D-NH), Kirsten Gillibrand (D-NY), Tammy Baldwin (D-WI), and John Walsh (DMT) in introducing legislation this week aimed at giving women entrepreneurs equal treatment when it comes to starting and growing their own businesses. The “Women’s Small Business Ownership Act of 2014” (S. 2693) would improve access to lending and increase business counseling and training services for women entrepreneurs, and give women-owned businesses the same level of access to federal contracts as other disadvantaged groups. “Women make up half of the population, and we have a lot of ideas that could become great products and spur

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"Women-owned businesses represent a $3 trillion economic force and support 23 million jobs, but still face significant barriers compared to their maleowned counterparts."

Make a Change

our economy,” Cantwell said. “This legislation will help ensure women entrepreneurs get the right tools they need to turn those ideas into new businesses and create jobs.” The legislation adopts recommendations from a recent Senate Small Business Committee report that showed significant barriers for women looking to start or grow their own business. The report highlighted how women-owned businesses represent a $3 trillion economic force and support 23 million jobs, but still face significant barriers compared to their male-owned counterparts. Women entrepreneurs account for just $1 out of every $23 in small business lending, despite representing 30 percent of all small companies. They are also more likely to be turned down for loans or face less favorable terms than men, according to the July 23 report, 21st Century Barriers to Women’s Entrepreneurship. To address those gaps, the legislation would: Expand and improve the U.S. Small Business Administration (SBA) Microloan and Intermediary Lending programs to reach more women borrowers who need up

to $50,000, as well as reauthorize the SBA Intermediary Lending program – now a pilot program – to provide more women access to loans between $50,000 and $200,000. The legislation would allow Microloan lenders to increase lending capacity from $5 million to $7 million and improve the program to better meet borrowers’ needs through more flexible terms and expanded technical assistance. Women often face difficulty in getting right-sized loans that fit their needs, according to the report, and this will help fill a gap not met by traditional private lending. The Microloan program targets new and early-stage small businesses as well as borrowers with limited credit history who can’t receive financing from a traditional lending institution. • Allow sole-source contracting for federal contracts awarded through the Women-Owned Small Business Federal Contract program, which would put women-owned businesses on equal footing with other disadvantaged groups in the contracting process. The legislation would change current law, and aims to help the federal government meet its goal of awarding 5 percent of contracts to women-owned businesses – a goal that has never been reached since it NAWRB MAGAZINE |

Make a Change was established by legislation 20 years ago. When this goal is not reached, women-owned companies miss out on $4 billion in federal contracting opportunities each year. • Increase funding for the Women’s Business Center program to expand and improve counseling and training services to reach more women entrepreneurs, especially in low-income areas. The program, overseen by SBA’s Office of Women’s Business Ownership, issues grants to nonprofits that provide these services. The centers assist 150,000 clients annually, and helped women to access more than $25 million in capital in fiscal year 2013. The centers help address the unique challenges women entrepreneurs face, such as less capital to invest and responsibility for child care or elder care. The legislation would reauthorize the program through 2019 and nearly double the annual funding authorization. It also would establish clear metrics to measure each center’s success. • Require data on women-owned small businesses by establishing a 2015 deadline for an SBA study to identify industries in which women-owned small businesses are under-represented. The original deadline was 2018. “Small businesses are at the heart of America’s economic engine. We need to ensure that our women entrepreneurs have the right tools available to help them succeed,” Cardin said. “I’m proud to support the Women’s Small Business Ownership Act, which gives women a fair shot at helping improve our economy and strengthen the middle class through small business ownership.” “Women are an essential part to growing our economy and creating jobs, but they are wholly underrepresented as business owners and contract and loan recipients,” Shaheen said. “By addressing the challenges women entrepreneurs and business owners face, we will give women,

job seekers and our economy the tools they need to grow and succeed.” “Our economy desperately needs to grow more small business start-ups,” Baldwin said. “This legislation invests in job creation, supports our American entrepreneurial spirit, and will help strengthen the economic security of women and their families.” “This bill will ensure that women entrepreneurs have access to capital and opportunity,” Walsh said. “By making sure today’s leaders have the resources to start their own businesses, we will encourage the next generation of entrepreneurs to pursue their goals, strengthening Montana’s economy and creating jobs.” “Small businesses are the backbone of our economy and the most powerful job creators we have,” Gillibrand said.“And the fact is, women are increasingly the new family breadwinner. Women are the primary income earner for a growing share of homes across America. The key to a growing economy, and the key to an American middle class that is built to thrive in the 21st century is women. When we equip more working women with the tools and the opportunities to achieve their best in the economy, and their best for their family, that’s when America’s middle class will thrive again. Without a doubt, if given a fair shot, women will be the ones who ignite our economy and lead America’s middle class revival.” The Women’s Small Business Ownership Act has received strong support from key stakeholders including Women Impacting Public Policy, the Association for Enterprise Opportunity, the Association of Women’s Business Centers, U.S. Black Chambers, Inc., the U.S. Hispanic Chamber of Commerce, the National Venture Capital Association, and 32 community development organizations from 20 states. Press Release from U.S. Senate Committee on Small Business & Entrepreneurship

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NAWRB with U.S. Small Business Administration (SBA) present a specialized hybrid of Women in Housing and Women in Government

Awareness, Opportunities, and Access

Meet your personal Financial Fitness mentor

October 27-29th, 2014

% of 100

Silent Auction Proceeds go

ing to Pediatrics at

NAWRB Foundation

NAWRBevents.com | 949.559.9800 | Conference@NAWRB.com HYATT REGENCY LONG BEACH 200 South Pine Avenue, Long Beach, CA 90802, USA

ChangingCLIMATE

More than half of the U.S. population consists of

women. Additionally, more than half of the women in the labor force have college educations and hold all professional-level jobs. Think about that. Those are powerful statistics and establish the strides that women have made in the past century. But do those advancements translate similarly to the housing economy? The climate for women in the housing economy is constantly changing. Some developments have impacted women significantly, others have been minimal. But one thing remains clear: statistics. Hard data reveals the truth behind the current state of women in the housing industry. With the fluctuating market, the percentage of women in real estate has remained the same. From 2010 to 2014, women have accounted for 57% of realtors. However, the profile of the typical realtor has changed subtly over the years. In 2010, Realtor.org found that women have eclipsed men as the general profile of a REALTOR®. A typical realtor has been identified as a 54 year-old woman. Throughout the past four years, that general profile has transitioned into a 56 year-old college-educated white female that is also a homeowner.

The rising prominence of women in real estate can be attributed to a number of factors: • Flexible schedule that allows for family life • Skill sets usually attributed to women are advantageous in real estate • Ability to be your own boss Although commercial real estate is still dominated by men, women have steadily chosen careers in commercial real estate. According to a study conducted by CREW, women comprise 43% of the commercial real estate industry, an 11% increase from 2000. The increase has

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shown other positive developments like a narrowing in the real estate income gap between men and women. More women have reported incomes in higher brackets across the spectrum in commercial real estate. Women clearly do not feel deterred from pursuing careers in this field, which is validated by the steady increase of women year after year. As women grow strength in numbers and in support, they can continue to establish prominence in commercial real estate. The changing climate not only affects women in all professional sectors of the housing economy but the women who purchase real estate as well. Women homebuyers have made significant gains in the past years. The percentage has slightly decreased since 2010 but currently, single women are at the forefront for purchasing homes, both first-time and repeat buyers. Single women surpass single men by almost twice as much. From wanting to start a family, to seeking the stability of a house, women have many reasons for wanting to purchase a home as opposed to renting. From the typical profile of a realtor, to commercial real estate and home purchases, women have adapted to the evolving professional landscape to show steady increases across the continuum. It is important to celebrate these triumphs while remaining focused on breaking the glass ceiling. As women, we must never fall into complacency. There is a driving force all around us to provoke the change needed to shatter the glass ceiling. Whether it is newly proposed legislation in support of women entrepreneurs, a grassroots women’s movement, or conferences to provide awareness, opportunities and access to women business owners, we are surrounded by an exciting and burgeoning women’s movement that will shift theses statistics until we become fully equal with men.

sheCENTER(FOLD)

MARGARET KELLY

CEO of RE/MAX

Founder of the Adelante Movement and Owner of Galán Entertainment

Nely Galán

More than an Emmy Award-winning producer, successful self-made mogul, and dedicated mother, Nely Galán is the voice of a grassroots movement to empower Latinas everywhere. She talks about her involvement with the inspiring Adelante Movement and her journey to success. NAWRB: From executive producer of "The Swan" to the first Latina president of Telemundo, you have extensive experience in media and entertainment. As a self-made mogul, how did you break into the industry and what challenges did you face? Nely Galán: I broke into the industry as a teenage girl. I was working for Seventeen Magazine after I had written an article for them. I learned of a television show that was about to happen; it was a teenage version of 60 Minutes. I applied for a job as a researcher and got the job in Austin, Texas. I moved to Texas at the age of 17. That was bad because my parents didn't want me to go and I said that I would escape if they didn't let me. So, I went, sat with the producer, and watched all of the interviews and auditions of the reporters they were trying to hire. I really watched what she was looking for in a reporter and asked her if I could audition at the very end. I auditioned based on all the notes I heard her say about people over three days. I got the job! That's how I got into television. NAWRB: It is very exciting that at such a young age, you were able to grasp everything and have the maturity to go with it. What I think is so important, is there are no set of rules on how old you have to be. Rather, engagement is the key. Whether you're 17 or 30, you have to say, "Do I want to be in business?" and "Where do I want to be in my career?" Nely Galán: To be fair, I was an immigrant. Immigrants think a little differently. It would be beneficial for people to think like immigrants. When you're an immigrant, you have lost everything. Your family has lost everything. You are very patriotic and grateful to be living in

this country and you understand what most of us forget: there is no other place in the world that creates an American Dream for women than this country. Women can grow up to be self-reliant and self-made. When you come from another country, you understand this at a young age. You're really grateful for the opportunity to be a free woman with freedom of speech and the ability to make money. That’s a mindset. You've been taught a work ethic where you have to work for everything. In this country, I see that mentality in the kids that are the dreamers, the kids whose parents brought them here. They don't have green cards and yet they're number one in their class because they have that same work ethic. I think many people have lost that feeling that I always had as a little kid. I had to help my parents and it was my number one priority. It makes you responsible and makes you work harder. You really map out possibilities for yourself. NAWRB: You also have quite a bit of experience in the housing economy with your own real estate development company, Santa Clara. What interested you in starting your own real estate company in addition to your already thriving career in media and entertainment? Nely Galán: The only reason I even got into real estate is because of one of my bosses who is now a billionaire. He said to me, "When you make money, you need to make money while you sleep." I had no idea what he was talking about. He said, "When you make money, don't do what a lot of people do which is buy really expensive cars and expensive houses. They put themselves into a bad situation. Go buy commercial real estate first and buy your house last. Rent a house for as long as you can because commercial real estate will get you rent right NAWRB MAGAZINE |

sheCENTER(FOLD) away. You want your money to generate income as soon as possible. It'll generate more income with commercial property than with personal property where people will be calling and bugging you every minute of the day." So, I started buying buildings, commercial buildings. I was lucky because I had the opportunity to use the first couple of buildings for my own business. I also started buying the buildings around my buildings because I realized I was making the neighborhood better. I actually bought my own house last like he told me to do. I figured I saw somebody that was smarter than me. I copied what he did and it worked for me.

achieved incredible success as a strong Latina entrepreneur. Minority women-owned firms are the fastest growing group of entrepreneurs in the United States yet there is still a gap between the average gross receipts between them and other women-owned firms. As a successful Latina business owner, what is one way we can remedy this issue and bring awareness, access, and opportunities to minority women?

Nely Galán: The reason I do Adelante is because minority women are the fastest growing entrepreneurs but we don't necessarily have the information. The way that many of us are raised, we don’t even know where to get it! We feel like somebody has to invite us in for opporNAWRB: You not only purchased a couple of build- tunities. What I decided to do with Adelante is really ings, you purchased the whole block. You can appreciate teach Latinas and other minority women how to work saying "I made a complex" and then, by taking care of smart and not hard. That means really understanding that your neighbors and we're out there startbringing them beting businesses but ter neighbors, you're we're doing it the going to elevate the old fashioned way, entire neighborhood. which is working You're going to reallike dogs and figurly improve the values ing it out. We're not around you because thinking very logithey're going to atcally like, "How do tract the ma and pa I do this in a smartstores to go with it. er way?" I think it’s important to invite Nely Galán: Not women and show to take credit for them how they can that either, I have a partner with other real estate mentor, women who have alElaine Spierer, who ready done it. Right is a real estate devel- The Adelante Movement: Wisdom of Legends event at Hispanicize now, if you're Lati2013 in Miami. (From left to right:) Charo, Rita Moreno, Nely Galán, oper in Venice that I na and you know and Maria Elena Torano. became friends with. the way the United She said to me, "With your properties, buy them next to States works, earmarked opportunities come in based on each other because then you'll have flexibility." I own my population growth. If you're very logical about it, the house and I own the two houses next to me. I own my most government contracts and the most small business buildings and I own the buildings next to my buildings. loans will be earmarked for Latinas right now. Many of Because, if you own your house and later in life want them don't even apply for them nor are they ready to to downsize, you can live in the guest house and rent actually take them on if they do apply. It's a great opporthe rest of it. Maybe a movie star wants to buy all three tunity for non-Latinas, other women, to partner with houses because they want a compound. You'll have the Latinas and bring that population in because in the next flexibility to downsize or upgrade. I really listened to her 30 years, if you want any business to make money, you and I have to say, her strategy has really paid off for me. have to be an emerging business in an emerging market. It's about going after emerging businesses. For instance, NAWRB: Whether it is real estate or media, you have I got into television at a moment when television was

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sheCENTER(FOLD) an emerging business for many people to make money in. I would never tell anybody to go into television right now. It's not a business to make money in. The internet is a business to make money in. Real estate is

"You have to design the

plan for your life and know what is important to you. Every day, take baby steps towards those goals." an ever-growing business to make money in. You should go after emerging businesses but then, take those businesses and sell to emerging markets. If you want to make money in the business world right now, you better know the Latino market because it is the emerging market in the country. My job is to show these women what the emerging businesses are and how to partner with other people because they want to get into your market. That's the job we have right now. We really teach women emerging businesses, working smart and not hard, emerging markets, and how to partner with each other so that the mainstream women get into these emerging markets. NAWRB: You said at the California Hispanic Chambers of Commerce Convention, "Dream big and sacrifice." I think you hit those right on the button saying that instead of working like dogs and repeatedly completing the mundane tasks, we need to look at the big picture. Nely Galรกn: Yes, you can't work hard without a plan. We all have to work hard and sacrifice for a period of time but what's the end plan? You have to be the architect of your life. You have to design the plan for your life and know what is important to you. Every day, take baby steps towards those goals. NAWRB: Speaking of the Adelante Movement, NAWRB had the opportunity to hear you speak about the Adelante Movement at a hearing held by the Senate Committee on Small Business and Entrepreneurship in Washington, D.C. What inspired you to create this growing movement?

Nely Galรกn: The Adelante Movement is about timing in life. I was at a point in my life where I had taken a sabbatical and went back to school. I realized there was something I had to offer my community. That realization has grown into appearing at Senate hearings. I was there with Women Impacting Public Policy (WIPP) as well as other entrepreneur groups. It's exciting to get more training, more earmarked opportunities with the federal government. I think I was invited because people want Latinas at the table. I guess nobody had talked about Latinas. I was there to be the voice of Latinas and talk about where they're at with entrepreneurship and how they want to be part of the game. They want to eat at the table. I was there to bring Latinas to the table, which numerically, are the number one emerging market in this country for entrepreneurship. NAWRB: The climate for women has changed in nearly every facet of the housing economy. Most notably, technology has rapidly evolved to provide more ease (and headaches) to some. Earlier this year, Adelante hosted a technology workshop. How can women integrate technology into their business models and what can women do to keep up with its evolving nature? Nely Galรกn: The event was to tell everyone that never has it been easier to become an entrepreneur than in this era. We have to start with baby steps. You can start with an eBay store that is so easy to do with the junk in your garage. I started an Amazon bookstore with my son. I taught him how to run a business. We have to not be

"If you want to make money

in the business world right now, you better know the Latino market because it is the emerging market in the country."

afraid and start with the most basic thing, just create a store with whatever name you want. The whole family engages with an entrepreneur life online in a simple way that involves everyone. It can be as simple as your own NAWRB MAGAZINE |

sheCENTER(FOLD) flea market online from your house. If you don't know how to do it, you can ask your kids to help you. It's about engaging the entrepreneur muscle in the family all the time. It doesn't mean we're all going to be entrepreneurs. Many of us will take corporate jobs. But the day you get laid off, it won't be so scary to go off and start your own business. I think if you never experiment with it, it's overwhelming. To me, you don't have to make it some big, crazy thing. You can think, "What's the junk in our house we want to sell?" and get your kids to help you do it. It's so easy. They make it so simple for you. You just need to engage the muscle. The easiest way to get started is to sell stuff online. NAWRB: That’s an excellent idea. I also noticed your involvement with the not-for-profit organization, Count Me In. In addition to being a third-party certifier, NAWRB has the non-profit NAWRB Foundation, which helps connect women-owned business with the necessary tools, resources, and awareness to grow a successful business. Your involvement with Count Me In as a board member works towards the same goal as the NAWRB Foundation. Can you provide more details about Count Me In and how you became involved?

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NAWRB: There’s a huge need for organizations such as the Adelante Movement, Count Me In, and the NAWRB Foundation. Many of these women entrepreneurs that we focus on are also working mothers. Since NAWRB advocates and promotes women in the housing economy, a large portion of our readers are working mothers as well. You have built an impressive business empire all while being a dedicated mother. Can you provide our readers with any advice about balancing your home and professional life? Nely Galán: I think that being an entrepreneur has allowed me to really take care of my child versus if I worked at a corporation. I bought the house next door to mine and I turned it into my office. Every day when my kid comes home from school, I'm here right next door. He can do homework there; he can come over. I'm physically there. I think that makes a big difference. I truly involve my son in my entrepreneurial life. I take him to my Adelante events; I make him work at my events. I do the Amazon bookstore with him too. I feel like when they're little, you should teach them about entrepreneurship and get them excited. I did a camp for him and his friends for three summers starting when he was nine years old. It was called "money camp." I was on "The Apprentice" and it was like "The Apprentice" for kids. It taught them money and entrepreneurship where they had to invent a business and run it. I make my life, which is about entrepreneurship, fun like it’s a game. When we go to restaurants, I say to him, "So, what do you think? How much do you think this restaurant makes?" We do the math. I taught him how to do the math of what the average is that peo-

"I think that being

an entrepreneur has allowed me to really take care of my child versus if I worked at a corporation."

Nely Galán: First of all, the woman who started Count Me In, Nell Merlino, is one of my main mentors in life. She devoted herself to helping women entrepreneurs. Count Me In is a little different than Adelante. Adelante is more the starting point and Count Me In is where you go once you have a business up and running. Count Me In teaches women with small businesses, because most women in America have businesses under a million dollars in revenue, how to take themselves over the million dollar hump and think big, step by step. I got involved quite a few years ago; I also spoke to their constituency. Count Me In was the place where I first saw the need for teaching women

about entrepreneurship and Nell really inspired me to do it for my own community.

sheCENTER(FOLD) ple make. I ask him, "What do you think makes a good restaurant?" It's location, food, the service ... we analyze every restaurant. We drive around and I ask him, "What do you think, is this good real estate?" I engage him like he's a grown up. Sometimes, to be honest, he has better answers than I do. He said to me one day, "Mom, you should invest in a bowling alley. Have you noticed that bowling alleys are 24 hours a day?" We talk like that. Sometimes, he'll say, "Mom, you need to invest in skateboarding." He tells me what he thinks are the hot new things coming out. We analyze it, and do the math. You see that your kids are smart and they notice these things. Itâ&#x20AC;&#x2122;s about passing on to these kids what we know.

NAWRB MAGAZINE |

NWBC Update

New Research Shows Funding Challenges Persist

for Women-Owned Businesses

The National Women’s Business Council (NWBC)

released a new research report outlining the differences between men and women business owners, regarding the scale of business growth, amount and sources of financial capital, and the relationship between the two. Unfortunately, the statistics on funding for women-owned businesses, whether it concerns bank loans, angel investments, or VC funding continue to discourage. As the government’s only independent voice for women entrepreneurs, the NWBC’s two-fold mission is to conduct and support groundbreaking research that provides insight into women business enterprises from startup to success, and to share the findings to incite constructive action and policy. To that end, the NWBC saw the need tackle the thorny issue of funding and women owned businesses once again. The NWBC just released a new research report looking at current trends in female entrepreneurship and funding with an eye towards spurring discussion and finding solutions. Here are some of the most salient highlights from their work: Access to Capital and Women Entrepreneurs Access to capital continues to be a major issue for all, but especially for women entrepreneurs. The NWBC research suggests there is a direct correlation between access to capital, and company growth in terms of employment for both men- and women- owned businesses: women-owned firms exceeded their growth expectations, while menowned firms had much greater growth in revenue.

Men-owned firms used significantly more capital than women, particularly with respect to equity from external sources such as venture capitalists and angel investors. Only 20% of all angel-backed companies were women-led in 2013. The NWBC’s research concludes high growth women-owned firms may be an underutilized tool for economic growth; increased access to capital is important because more money for the business will undoubtedly maximize their potential to contribute to the economy. Overcoming The Fear Factor When it comes to broadening the pathway to success for women business owners, women who are sole owners should consider finding a business partner who has previous startup experience. The NWBC’s research findings suggest firms with team ownership and/or owners with previous startup experience typically have higher amounts of capital and were more likely to have high growth potential. This research also revealed women-owned firms were also less likely to apply for credit when needed because they feared being turned down.

A breakdown of the funding types and relationships: Type of Capital

Source of Capital

Debt Equity

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Owner

Insider

External

Personal credit cards in the owner’s name

Owners’ family or employees of the business

Business credit cards, personal and business bank loans, business loans from government and other nonbank sources

Owners’ parents or spouse

Informal investors, venture capitalists, other businesses, angel investors, government

Owner’s equity

NWBC Update

Men-owned firms Womenowned firms

% of firms that expected to grow 30% or more

% of firms that actually grew 30% or more

16.0%

58.2%

24.1%

52.9%

Anecdotally, many successful business owners were rejected repeatedly by banks before ultimately obtaining a loan. It is important for women to ask, and to keep asking. From the standpoint of risk aversion, a number of studies have similarly identified the fear of failure as a major impediment to the launch and growth of women-owned firms. For example, at NWBC’S March 2014 public meeting, Divya Nag—one of STEM’s youngest woman entrepreneurs—discussed Stanford’s StartX accelerator. She noted that only 5% of founding teams with women reapply when rejected as compared to 65% for all-male founding teams. The NWBC concludes that it is essential that entrepreneurs believe in their product, be able to communicate how it fulfills an unmet need in the market and continue to tell that story despite rejection.

"Access to capital continues to be a major issue for all, but especially for women entrepreneurs."

are associated with lower amounts of capital in general—these include less previous industry experience, less previous startup experience, and lower credit scores, being a sole owner, and being home-based. However, these trends occur even among women-owned firms with high growth potential. One of the biggest differences seen was with regards to the amount of outside equity used. The presence of women is notoriously low on the investment side, e.g. as angel investors. Increasing women’s presence on the investment side (e.g. as angel investors) might help ameliorate some supply-side issues.

"In the face of rejection, persistence is key to successfully obtain a loan. Only 5% of founding teams with women reapply after rejection compared to 65% for all-male founding teams." The Role of the Banks, Incubators and Accelerators There is substantial opportunity for financial institutions to ramp-up their efforts to target and increase lending to women entrepreneurs. The NWBC concludes that one particularly effective strategy to maximize the potential of high growth oriented women entrepreneurs would be incentivizing accelerators and incubators to address the specific needs of and support women entrepreneurs. In addition to financial resources, this would allow women to get the tangible startup experience they need, the help with the business growth planning process and offer the added benefit of social networking—possibly resulting in team ownership. Tackling the Problem on Both Fronts

Ultimately, it looks like there is both a demand-side and supply-side issue. It’s important for women business Beyond the Boys Club: owners with high growth potential to set themselves Reasons Men Receive More Capital up for success financially—but also for institutions and Research and other supporting research show, men and individuals offering financing to work with growth-oriwomen approach debt differently, including the applica- ented women to maximize their potential. The NWBC tion process. Since women had lower growth expectations would like to see more women entering the investment than men, it is possible they pursue less capital at the outset. side, as angel investors or as part of a screening commitAlso women are more likely to have characteristics that tee at a venture capital fund.

NAWRB MAGAZINE |

NWBC Update There is no doubt that great strides have been made in the women’s entrepreneurship movement, but there is clearly more work to do. Change or action doesn’t happen without impetus. If we continue to build on the progress that has already been made women, women-business owners and the economy as a whole will benefit tremendously.

“New Research Shows Funding Challenges Persist for Women-Owned Businesses” was originally published on ProjecteEve.com. The National Women’s Business Council continues to be a leading voice in advancing the women’s entrepreneurship agenda with a strong focus on providing key

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insights and solutions to increasing economic gains for women business owners. The NWBC has identified four priorities: Access to Capital, Access to Markets, Job Creation & Growth, and Data Collection. The NWBC will be highlighting the challenges and opportunities for women entrepreneurs through several research efforts, including: undercapitalization as a contributing factor to business failure; Supplier Diversity Initiatives and Supply Chain Analysis; and Women’s participation in accelerators and incubators.

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Conference REVIEW

California Hispanic Chambers of Commerce Annual Convention (CHCC) Entrepreneurs, advocates for small

businesses, community leaders, and government officials were all present at the California Hispanic Chambers of Commerce Annual Convention (CHCC) in Garden Grove, California. The convention celebrated the history and triumphs of the CHCC while establishing a strong dialogue between the Hispanic business community, business advocates, and government members. From an author to a National Director of a government agency, panelists and speakers came from a diverse range of backgrounds. Some featured speakers included Nely GalĂĄn, Media Entrepreneur and Founder of the Adelante Movement; Antonio Gonzalez, President of SVREP and WCVI; and Maria Salinas, Chairwoman of the Board at ProAmerica Bank. All workshops and panels at the convention were free and open to the public. The main workshops were divided into two groups: Procurement and International Trade. Attendees filled the seats for both groups of presentations as the panelists presented their in-depth PowerPoint presentations.

the convention featured a procurement matchmaking session with participation from top companies such as Southern California Edison, Wells Fargo, Verizon, and State Farm. Attendees had the opportunity to view the business profiles of the companies they were matched with before scheduling a meeting. The meetings established connections between attendees and their matched companies so that a future follow-up could be secured to pursue contracting opportunities. With the strong advocacy for the Hispanic business community, it was fitting to highlight real life business success stories during the Business Success Stories Live Luncheon sponsored by Kaiser Permanente. Hosted by celebrities Liz Hernandez of Access Hollywood and actress Ana Ortiz, the luncheon was a motivational way to inspire attendees to maintain their determination no matter the circumstances.

The Annual Convention wasnâ&#x20AC;&#x2122;t completely relegated to business workshops and presentations though. The CHCC added elements of fun and excitement with the Latina PavilTo further promote business success, ion, and awards ceremonies followed

| NAWRB MAGAZINE

by various forms of entertainment, which created a loud and lively atmosphere. The Latina Pavilion featured a panel of successful Latinas who provided their perspectives on life, careers, and accomplishments. The Pavilion also showcased a fashion show and Biz Expo, which featured over 70 exhibitors and opportunities for networking. The final two days of the convention concluded with a White Party celebration, CHCC Awards Gala dinner, live entertainment from popular comedian Felipe Esparza, and the Abel Sanchez & Si Se Puede Band, which features musicians from legendary bands such as Malo, Tierra, and Tower of Power. The live entertainment pumped up the crowd as the CHCC Awards honored recipients of the Latina Hall of Fame Awards and Regional & Statewide Hispanic Business Awards. The CHCC Annual Convention was a success that empowered the Hispanic business community with its lively blend of educational and entertaining sessions.

Conference REVIEW

By Renee Marie Smith, Esq.

2014 Florida Realtors Conference The focus of the 2014 Florida Re-

One: Changes to Debt altors Conference was productivity, to Income Ratio in Lending profitability, and professionalism The crafters of the law saw it as for the more than 2,500 Realtors® the “answer” to the out of control that attended in Orlando. In addi- lending problem; lowering the tion to informative training sessions DTI limits the exposure for overand countless networking oppor- leveraged primary lending. The law tunities, the conference included a phases in the lowering of DTI for lively Carnaval theme with a con- lending over the course of seven cert series that had bodies moving years so practitioners must revise and hands clapping. Attendees had their underwriting requirements the opportunity to sit-in on more each year to comply. At the end of than 30 education sessions, some of the seven year phase, DTI will be which were attended by NAWRB limited to 43% of revolving debt and loans. Member Renee Marie Smith, Esq. A Session Recap by NAWRB Member Renee Marie Smith, Esq. When Dodd Frank passed, many of us were scratching our heads trying to understand its impact. The Education Session on Dodd-Frank— Why Washington Made Us Change, which included panelists Grant Simon, Dana R. Ward, Michael E. “Mickey” Godat, and Nashad Khan was very helpful. This law is over 1,500 pages of complex legalese. The panel selected isolated topics from those pages to summarize instead of trying to outline the entire law. I highlighted three of these topics.

Two: The Power of the Consumer Financial Protection Bureau (CFPB) This is now the most powerful agency in the U.S. It can investigate, enforce and initiate lawsuits with its own powers and eliminated the need to inter-bureau investigations. If the CFPB appears, you can have a civil and criminal case filed against you. It is funded by fines and imposes a fiduciary duty on all parties involved in consumer lending (including agents). There is no statute of limitations to prevent investigation either.

Three: Pitfalls of Affiliated Businesses Marketing arrangements are subject to review and fines for failing to properly include disclosures. You can be held financially responsible for your partners’ actions even if you aren’t involved. If you have a joint venture and/or an appearance of an affiliated business, you must learn about the closing disclosure language. CFPB went to a company to investigate one report and stayed for years only to fine them for failure to properly include disclosures. Fines can range from $5,000 up to $1 million a day. To summarize, when I walked out of the Dodd Frank education session, I agreed that lending in the U.S. was forever changed and not so sure for the better. However, it is the law and if you choose real estate as a profession, learning how to comply in your area is needed. When in doubt disclose, discuss, and decide on the most conservative method of handling consumer loans that come through your office.

NAWRB MAGAZINE |

what WOMEN WANT

Have you read or watched something lately that impacted you? Share your thoughts with NAWRB Magazine’s editorial staff and readers. Send reviews to media@nawrb.com

BOOKS Outlander

By Diana Gabaldon Set in 1945, Claire is reunited with her husband after the war and embarks on a romantic trip to the British Isles. Her life changes forever when she touches a boulder with mystical powers. With one touch, she is sent back in time to 18th century Scotland as Sassenach, her new persona. In an ancient land riddled with warring clans, Claire clings to James, a valiant warrior. She instantly forms a strong connection with James and is torn between her present-day husband and the intense chemistry with James. From New York Times bestselling author Diana Gabaldon, this is a can’t-miss read.

The Lies of Locke Lamora By Scott Lynch

The Lies of Locke Lamora takes readers deep into the city of Camorr where they meet Locke Lamora and his brotherly comrades. Through elaborate cons and clever actions, they obtain the riches they’ve always dreamed of. But Locke’s comfortable life gets disrupted by an ominous threat known as the Gray King. The Gray King uses Locke’s name as a cover to destroy the powerful figures that rule Camorr. Locke makes it his mission to defeat the villainous Gray King, even if it jeopardizes the very life he’s dreamed of.

Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity

By Katherine Boo

Pulitzer Prize-winning author Katherine Boo lived in Mumbai and studied the slum of Annawadi to create the award-winning Behind the Beautiful Forevers. More than ethnography, Boo captures the hardships, local politics, and day-to-day lives of the residents of a Mumbai slum, located next to the Chhatrapati Shivaji International Airport. From the rising female slumlord, to the child garbage collector, and first female college graduate of the slum, each and every resident transforms into unique characters that draw the reader into the personal struggles and dramas of life in Annawadi.

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FILMS The Fault in our Stars

Starring Shailene Woodley, and Ansel Elgort Bring out the tissues and prepare yourself for an emotional yet rewarding, love-filled journey with Hazel and Gus. Based off the bestselling novel, The Fault in our Stars follows the relationship and hardships that accompany Hazel and Gus as they struggle with cancer. The duo meet at a cancer support group— Hazel as a cancer patient and Gus as a cancer survivor. Discover the power of love as Hazel and Gus experience their own ups and downs in both their personal lives and personal health.

Planes: Fire & Rescue

Starring Dane Cook, Ed Harris, Julie Bowen Planes: Fire & Rescue is an action-packed movie suitable for the whole family. Share laughs and gasps as you follow Dusty on his epic journey. Previously an air racer with celebrity-status, Dusty is devastated when he learns that his engine is damaged. This news halts his plan of air racing and forces him to find a new career: firefighting. With his spirited firefighting team by his side, Dusty is put to the test when a wildfire in a historic park sends him on a wild adventure that’ll take bravery and teamwork to succeed.

Dawn of the Planet of the Apes

Starring Andy Serkis, Jason Clarke, Gary Oldman, Keri Russell, Toby Kebbell A fatal virus and global unrest decimates all of mankind. An evolved band of apes fill the void and claim the Muir Woods area as their territory. The apes’ control is threatened when a group of humans are discovered in the same territory. Immune to the deadly virus, the humans need resources within the apes’ territory to survive. As the humans and apes interact, it is clear that not everyone seeks peace with the opposite species. An escalating war and the emergence of truth will dictate which species will survive.

what WOMEN WANT

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NAWRB MAGAZINE |

Part 1:

Women’s Cancers:

Discovery starts with basic research

At City of Hope, we're committed to caring for the whole person. This mission is especially important when it comes to treating women, who devote so much of their time and energy to caring for others — for their families, friends and communities. We believe cures are within reach for women battling breast and gynecological cancers, and we want to make these treatments available now.

In this series, we explore crucial strides made against women's cancers by City of Hope researchers during the past year. The projects are many and varied, involving the basics of fighting cancer, analyses of who's at greatest risk, the search for surprising new therapies, the testing of new treatments and the follow-up with survivors and their partners.

Each study plays a role. Each adds to what we know about cancer. Each brings us closer to cures.

BASIC RESEARCH SEEKS NEW WAYS TO ATTACK CANCER By Elizabeth Stewart Reprinted with permission from City of Hope

Photo: Gains against women’s cancers, including breast and ovarian cancer, start with basic research.

Advances in immunotherapy Peter P. Lee, M.D., chair of cancer immunotherapeutics and tumor immunology at City of Hope, is pursuing several projects that are part of a what he calls integrated immunotherapy. This concept advances the idea that effective cancer treatment must address each phase or action of the body’s complex immune system. In one project, Lee is studying the role of stromal cells, which make up connective tissue. He has found that stromal cells support cancer by attracting and modulating immune cells. His team is currently developing three-dimensional microculture systems to study the interactions among stroma, cancer and immune cells in tumors, with a goal of learning how to disrupt cancer’s support system and restore immune function. Lee is also advancing the use of spectral imaging. Using powerful new technology, Lee is able to see two- and three-dimensional images of the location of cells, making it possible to understand how immune cells and cancer cells interact within

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the tumor and sentinel nodes (lymph nodes found under the arm, and often the first site of metastasis for breast cancer). One of the leaders in this sophisticated imaging technique, Lee recently led a worldwide webinar to teach other researchers about spectral imaging.

A novel way to target cancer Yuan Yuan, M.D., Ph.D., assistant professor of medical oncology, is studying how tumor cells use nutrients to grow and proliferate, and how this process differs from normal cell metabolism, so that she can selectively target cancer cells. Yuan is collaborating with David Ann, Ph.D., professor of molecular pharmacology, who found that some types of breast cancer cells lack a specific enzyme and, as a result, need the amino acid arginine to grow. Together, their research demonstrates how to deprive these cells of arginine and suppress tumor growth. Yuan seeks to translate this novel research to the clinic, where it

will be the focus of a first-of-its-kind study for women with breast cancer.

How genes help cancer spread Emily Wang, Ph.D., associate professor of cancer biology, focuses her research on understanding how microRNAs (miRNAs) regulate gene expression to promote or prevent cancer. She has found that breast cancer cells secrete specific miRNAs that dictate gene expression in healthy cells at potential metastatic sites for breast cancer. Wang’s studies also showed that treatment with a miRNA inhibitor significantly delayed metastasis — suggesting a novel therapeutic strategy to prevent or treat metastatic breast cancer. Wang is collaborating with Yuan to translate these findings to the clinic.

Molecular imaging and disease Tijana Jovanovic-Talisman, Ph.D., assistant professor of molecular medicine, recently joined City of Hope to advance her research using super resolution microscopy. Jovanovic-Talisman is using this sophisticated imaging method to see and quantify proteins on the cell membrane and inside cells. On a biological level, this method allows Jovanovic-Talisman to better understand protein signaling, both in normal cells and in cells affected by disease. She is also collaborating with other researchers at City of Hope to design new compounds to target cancer cells.

Silencing genes to target cancer Carlotta Glackin, Ph.D., associate professor of neurosciences, studies a protein called Twist1, which is overexpressed in many aggressive cancers, including breast and ovarian cancers. She is working to develop targeted therapeutics that inhibit Twist1 and stop cancer. In collaboration with John Rossi, Ph.D., Lidow Family Research Chair and chair and professor of molecular and cellular biology, Glackin is exploring the use of small-interfering RNA (siRNA) bound to nanoparticles to deliver gene-silencing materials to tumors and block the expression of Twist1. Glackin studied this approach in cell lines and found that it was effective. Now, she is studying this therapeutic in animal models, and hopes to open a clinical trial at City of Hope. Glackin’s research provides another promising approach to therapy that could bring healing to so many women battling cancer. Next: Part 2: Studies of risk and prevention Photo: City of Hope’s fight against breast cancer, shown here, includes immunotherapy and an exploration of gene silencing.

In one effort, Jovanovic-Talisman is studying the tumor marker called nucleoporins 88, which is overexpressed in solid tumors, including breast and ovarian cancers. She is currently designing mimics, down to the nanometer scale, of the biological processes that are occurring in cancer and healthy cells. These models will be used to further understand how nucleoporins 88 causes cancer and to test drugs that target the molecule.

The quest for a novel therapeutic Linda Malkas, Ph.D., associate chair and professor of molecular and cellular biology and the deputy director of basic research, is focused on identifying compounds that selectively target cancer. Previously, Malkas found a target in cancer cells, called cancer-associated proliferating cell nuclear antigen, that plays a role in DNA repair and helps cancer survive and proliferate. Now, she is collaborating with City of Hope’s molecular chemists to modify small molecules that selectively block the antigen. Together, they have created a highly active synthetic compound called AOH1160. Recent animal studies have shown that AOH1160 is effective at inhibiting tumor growth. This exciting new compound could lead to a novel therapeutic for women fighting breast cancer. NAWRB MAGAZINE |

Summer

Berry Tart Ingredients:

• 1 sheet ready rolled puff pastry such as Pepperidge Farm® • 1 cup light cream cheese • ¼ cup powdered sugar, sifted • ½ tsp vanilla extract • ¾ cup fresh blackberries • ¾ cup fresh raspberries • 16 large strawberries, or approximately 2 cups • Powdered sugar for garnish (optional)

Directions:

Preheat oven to 400 degrees F and line a baking sheet. Place ready rolled pastry onto the sheet and score a rectangle into the pastry, 1-2 inches from the edge. Poke the middle of the pastry with a fork.

www.anniesnoms.com

Place in the oven for 12-15 minutes until risen, puffy and golden. If the middle has risen too much, gently poke it with a fork as soon as it comes out of the oven to flatten out. Let cool completely. Once cool, beat the cream cheese, powdered sugar, and vanilla in a medium bowl until light and smooth, about 1 minute on medium speed. Pour onto cooled pastry and smooth with a small spatula then top cream cheese mixture with fresh berries. Dust with powdered sugar, if desired. Refrigerate tart in an airtight container for up to 2 days.

Customize Your Tart

• Berries out of season? Use any of your favorite sliced fruit as a sweet pastry topping. We like sliced apples and a drizzle of caramel for the fall season.

• Add a savory twist to your puff pastry base by sprin-

kling a cup of your favorite cheese, two cups of sautéed mushrooms and a sprinkle of thyme before baking.

Photographs from: www.anniesnoms.com Recipe adapted from: www.anniesnoms.com/2014/08/05/summer-berry-tart/

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Invest for REAL PROFIT

TODAY

ARE YOU

GETTING

30% ROIs?

Email: Chrimatainc@gmail.com

(714) 396-6622

Chrimata, Inc. is a real estate investment corporation with more than 12 years of experience in buying, selling, remodeling and managing single-family properties in Southern California. Its team of office and field resources specializes in niche areas to provide maximum acquisition opportunities and returns on investments.

Squat Challenge Boost your overall fitness by performing squat exercises. This exercise is simple to perform and doesn’t require any equipment. NAWRB’s Squat Challenge will tone and tighten your glutes, abs, and legs. The basic squat: - Stand with your feet hip-width apart. - Keep your feet parallel, your back in a neutral posi tion, and knees centered over your feet. - Bend your knees and slowly lower your hips until they form a 90 degree angle, parallel to the floor. Keep your weight in your heels and hold your position for a few seconds. - Then, rise to your starting position with straightened legs. To get the most out of this exercise, try squeezing your glutes each time you reach your starting position.

ge:

- This is one rep.

14 Da

y Squ

at Ch

allen

Our chart for the NAWRB 14 Day Squat Challenge will allow you to keep track of the amount of squats you’ve incorporated into your busy work day without the pressure of a full month challenge. Try your best to keep up with the chart and establish a steady routine. Feel free to increase your reps as you develop more strength. With baby steps, you’ll be on your way to a healthier you!

AW R B The N 46

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Days 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Goal Achieved 10 10 20 20 20 20 30 30 30 30 40 40 40 40

Women-Owned Business Certification Four fundamental categories taking the mystery out of being certified.

1. Benefits of being certified:

• Access to contracting opportunities specifically for Women-Owned Businesses • Connection to professional community of women and women business owners • Highlights your technical expertise and experience while providing exposure to the Industry and validating your business • Certified businesses can tap into a multitude of public and private sector contracts and support client initiatives

2. Requirements for Certification:

• The business must be 51 percent or more women-owned, managed and operated • The women business owner must be a U.S. citizen or legal resident alien • Technical expertise in the housing economy

3. Process of Certification:

1. Application available online at NAWRB.com 2. Submit completed hard copy application with supporting documentation, sworn affidavit and application processing fee in a 3-ring binder 3. Review of application packet by certification staff 4. Follow up with applicant to obtain any additional materials necessary 5. Committee and Board Review 6. Certification can take up to 45 days with complete application

4. Why Certify with NAWRB:

NAWRB is the only third-party, industry-specific certifier of Women-Owned Business (WOB) and Minority Women-Owned Business (MWOB) certifications specializing in the housing economy.

Advance your company to the next plateau. Take advantage of the benefits of being certified as a Women-Owned Business. To obtain your application: visit www.NAWRB.com | (949) 559-9800 | certification@NAWRB.com

NAWRB Women-Owned Business Certification Specializing in the Housing Economy

NAWRB

RULE TOMORROW by embracing TECHNOLOGY today

A day is made up of seconds, minutes, and hours. Today means yesterday is forever gone. It’s the most fundamental part of life and entirely up to us, as real estate professionals, to determine what we do with the amount we’ve been given. Real estate technology innovators are pioneering new ways for us to be more efficient, allowing us to maximize every bit of our precious time. Rule tomorrow by embracing technology today.

So how did today begin for you? When you woke up did you instantly grab your smartphone, tablet, or notebook? How different was your morning routine 5-10 years ago? Gone are the days of responding to a client's needs after you get into the office. Some of us may long for those lingering mornings, while others can’t wait to connect, check in, reply, and update our status. No matter your viewpoint, technology is encroaching on our daily lives and it will continue its creep. Clients' expectations have changed as well. Because there is no stopping this momentum we should view this shift as an opportunity to improve customer service and satisfaction. In order to stay ahead of the competition you must embrace technological advances, discover your "value-added,” and utilize tools that work for you. One cannot say they are truly leveraging technology by simply having a website. Search portals are syndicating listings in complex ways and driving that traffic directly to their doorstep. Small brokerages simply cannot afford to compete in this space; the advertising budgets of online giants like Zillow and Trulia are huge. Of course, I’m not advocating that you take your site offline or stop updating it, but you need to recognize the role it plays in your marketing strategy and bottom line. The next time you sit down with a potential seller, consider this statement, "your listing will be featured on my website," is not as important as it was a decade ago. You need to create real value for your clients by introducing cut-

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ting edge tools that will help them sell their home for the most money and in the shortest period of time. Yes, this concept of time is important to a busy seller too. Win their business by demonstrating that you are the forward-thinking expert. Empower them to focus on their responsibilities without worrying about how much time the process of selling their home will take.

"You cannot let technology run you, you must learn to control it." Warning: if you are scared of technology, you are at risk of being left behind. It’s okay to admit that you aren’t the most comfortable or proficient. However, stating that it adds little to no value to you could be detrimental to your long term relevancy in this business. Although an agent’s role in a real estate transaction will not be replaced, technology solutions are subtly altering the process by minimizing your involvement with each step along the way. This is essentially giving you more time to exceed expectations. Don’t waste it. This trend will continue so you need to find ways to remind your clients of your value proposition. You cannot let technology run you, you must learn to control it. Take a moment and think about the logistics of your business. Agents in your office may complete the same task with various degrees of efficiency. Everyone finds what works best for them. What works for you? What do you do manually now that you wish you could do digitally? If you are manually doing something that can be automated, you’re wasting time. In today’s robust app marketplaces, you are bound to find a solution that is just right for you and your unique approach to your business. Finding that perfect mobile application that helps you take notes, scan documents outside your office, or generate new leads should be fun and more often than not, free. But stay focused. Remember to choose the apps that will help you accomplish your goals in a manner that works best for you.

night, but now. Equip yourself with the technology you need to be a digital “first responder.” When you find that the apps you’re leveraging are creating more time for you to prospect, you’re on the right track. In a world where time stops for nothing, be prepared to seize the moment whenever and wherever it presents itself. Clark Giguiere Founder & CEO of AgentPair @clarkgiguiere agentpair.com @agentpair

Clark Giguiere has over a decade of experience in commercial and residential real estate, and five years of high volume REO sales and investment experience. He is also the Founder and CEO of AgentPair, a mobile app that connects consumers with agents for on-demand home tours.

In terms of prospective buyer business, these same mobile apps have ushered in new ways to communicate and connect with people. Prospective buyers are moving their fingers from dial pads to keyboards for texting, "liking," and tweeting in far greater numbers than ever imagined. They want information, they want answers, but most of all they want us. Not tomorrow or even toNAWRB MAGAZINE |

Speak/Write/Attend

Speak

NAWRB Member and NAHREP Orange Country President, Tina Marie Estrada spoke at NAHREP Orange County’s Get the Facts! Uncover the Truth Behind Top Producers Success event on August 26. Pictured with NAWRB CEO Desirée Patno.

Write

The press release for NAWRB’s Women in Housing Financial Fitness Road Show was showcased in three different publications.

NAWRB Member Renee Marie Smith, Esq. spoke at the Breakfast Series hosted by the Miami-Dade Economic Advocacy Trust (MDEAT), Homeownership Assistance Program (HAP), and Housing Advocacy Committee (HAC). The series provides education and awareness regarding current housing issues.

Attend

NAWRB Member Melinda Harris attended the 2014 Fedorin Cup in Anaheim, CA. In its 17th year, the Fedorin Cup is a charity hockey game and casino night held in honor of Eric Fedorin, a California hockey player who lost his life to brain cancer. Proceeds were donated to worthy causes.

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NAWRB Member Melody Kramer, a realtor with the Blue & Gold Team at Carrington Real Estate Services, attended the exciting grand opening of the new Carrington Real Estate Services office in Vacaville, CA.

Network

upcomingEVENTS August 28th 5th Annual LBA Minority Women’s Business Conference (MWBC)

September 8-9th NAWBO Women’s Business Conference (WBC): The Power of You

(Burbank, CA)

(Indianapolis, IN)

The Latin Business Association (LBA) presents the 5th Annual LBA Minority Women’s Business Conference. The theme of this year’s conference is Supplier Diversity Made Simple. The conference focuses on helping women and minorities in underrepresented industries elevate their businesses. Industries that will be discussed include retail and banking, utilities and technology, water,

Join the National Association of Women Business Owners (NAWBO) at the Women’s Business Conference: The Power of You, which empowers women to reach their full potential in all aspects of their lives, including business, lifestyle, and community. From CEOs to founders and executive directors, the conference features 40 diverse speakers and countless exhibitors for a lively and informative event.

and government agencies.

September 3rd ChallengeHer (Los Angeles, CA) Women Impacting Public Policy (WIPP), the U.S. Small Business Administration (SBA), and American Express OPEN have collaborated to produce ChallengeHer. ChallengeHer advocates for the WOSB Federal Contract Program. Attendees will have the opportunity to hear from SBA Administrator Maria Contreras-Sweet, attend informative workshops regarding the WOSB Program and Federal Contracting, and network with peer mentors.

September 5-7th AREAA National Convention 2014 (Las Vegas, NV) The Asian Real Estate Association of America (AREAA) is hosting its National Convention to help attendees elevate their real estate practices. With the theme of Reaching New Heights, the convention includes the largest exhibit hall that caters to real estate professionals in the Asian American community, sessions conducted by world-renowned speakers, and over 100 speakers ranging from business executives in the restaurant industry, to vice presidents of major real estate brokerages.

September 7th Tightrope: Rebalancing Housing Finance (Austin, TX) Hosted by AmeriCatalyst, the innovative agenda of the three day event is written as a story regarding major current events. The influential speakers act as the ‘narrators’ and each informative session is a ‘chapter.’ Attend this groundbreaking event that highlights the impact of globalization and the status/direction of the housing finance industry. Speakers include CEOs, vice presidents, managing directors, and presidents in the housing finance industry.

September 11th NAWRB’s Women in Housing Financial Fitness Road Show (Riverside, CA) NAWRB is partnering with the U.S. SBA to host a premier event for women in the housing economy. Speakers include Sylvia Gutierrez, U.S.SBA Economic Development Specialist; Desirée Patno, CEO of NAWRB; Karla Gonzalez, Small Business Consultant; Ann Oliver, SCORE Inland Empire Mentor. The Road Show will connect women with funding options, set-asides, various business programs, and contract opportunities.

September 14-16th The Five Star Conference and Expo (Dallas, TX) The Five Star Conference and Expo brings key members of the default servicing industry together for excellent networking and educational opportunities. This year’s event will feature unique Academic Labs that specialize in servicing, REO, property management, investment, foreclosure, and compliance. Attendees will also have the opportunity to listen to President George W. Bush, Laura Bush, and their daughters Barbara Bush and Jenna Bush Hager in a keynote Q&A session.

September 22-23th ACI’s 15th National Forum on Residential Mortgage Litigation & Regulatory Enforcement (Dallas, TX) The American Conference Institute presents their 15th National Forum that includes key regulatory and enforcement officials, in-house counsel, top outside counsel, and prominent federal and state judges. The conference will teach attendees how to manage lending, servicing and foreclosure litigation while keeping them updated on the ever-changing regulatory landscape.

NAWRB MAGAZINE |

index ADVERTISERS A Alvarez Lincoln Jaguar of Riverside...25

F FedEx............................................. 7, 16

C Chrimata, Inc................................ 25, 45 City of Hope......................................56

G Galán Entertainment.........................29

D Desirée Patno Enterprises, Inc...... 25, 27 F Five Star...............................................3 H Harmony Escrow, Inc.........................37 J J.P. Morgan Chase............................. 12

I Intel....................................................16 K Kaiser Permanente..............................38 L Latin Business Association.................54

W WCVI................................................38 Wells Fargo........................................38 WIPP...................... 7, 20, 21, 24, 31, 51 Women's Business Center (WBC).... 14, 17,19,21,22,23,26 Z Zillow.................................................48 ZVN.....................................................3

PEOPLE

M M & M Mortgage................................3 MCS.....................................................3

A Andrew, Erin.................7, 16, 17, 18, 19 Ann Ph.D, David.............................. 42

P Prospect Mortgage.............................33

N NAHREP..........................................50 National Women’s Business Council (NWBC)..................34,35,36 NAWBO............................................51 Nike................................................ 7, 16

B Baldwin, Tammy..........................22, 24 Blanco, Yuri....................................... 10 Brill, Mary......................................... 12

U Union Bank........................................25

O Outback Steakhouse...........................16

L Landy Insurance Agency....................36 N NAWRB...... 2, 25, 33, 47, 50, 51, 54, 55 NMP Magazine.................................54

COMPANIES A Adelante Movement, The.........7, 29, 30, 31, 38 AgentPair..................................... 11, 49 AmeriCatalyst....................................51 AREAA.............................................51 Auction.com.........................................3 B Ben & Jerry’s......................................16 Blue & Gold Team.............................50 Built By Girls (BBG).........................12 Butler and Hosch.................................3 C Carrington Real Estate Services.........50 Chobani..............................................16 City of Hope........................ 7, 25,42,43 Consumer Financial Protection Bureau (CFPB)...............39 Cyprexx................................................3

H Hudson and Marshall...........................3

V VAREP.................................................3 Verizon...............................................38 VRM Mortgage Services......................3

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P ProAmerica Bank...............................38 Property Exchange...............................3 Provest..................................................3 S Safeguard Properties.............................3 SBA..................7, 14,15,16,17,18,19,20, 21,22,23,25,26,51 SBDC........................................... 15, 19 Showing Note....................................11 Showing Suite....................................11 Southern California Edison...............38 Staples................................................16 State Farm..........................................38 SVREP...............................................38 T Telemundo..........................................29 Trulia..................................................48 U Under Armour....................................16

C Calnan, Colleen................................. 10 Cantwell, Maria...................... 20, 22, 23 Cardin, Ben..................................22, 24 Charo................................................ 30 Chima-Bhalla, Vandana.................... 10 Contreras-Sweet, Maria......... 14, 20, 51 Corcoran, Barbara............................. 20 E Elena Torano, Maria.......................... 30 Esparza, Felipe................................... 38 Essex Harvey, Joyce .......................... 10 F Fedorin, Eric...................................... 50 G Galán, Nely............... 7, 9, 20, 28, 29, 30, 31, 32, 33, 38 Giguiere, Clark.............................48, 49 Gillibrand, Kirsten........................22, 24 Glackin Ph.D, Carlotta..................... 43 Godat, Michael E.............................. 39 Gonzalez, Karla................................. 51 Gonzalez, Antonio............................ 38 Gutierrez, Sylvia................. 7, 14, 15, 51

index H Harris, Melinda................................. 50 Hernandez, Liz.................................. 38

Marie Estrada, Tina........................... 50 Merlino, Nell..................................... 32 Moreno, Rita...................................... 30

J Jenkins, Susan.................................... 10 Jovanovic-Talisman Ph.D, Tijana...... 43 Justice, Melissa.................................. 10

N Nag, Divya ........................................ 35 Nelson, Brandy.................................. 10

K Khan, Nashad.................................... 39 Kramer, Melody................................. 50 L Lee M.D, Peter P................................ 42 Lyne, Susan....................................... 12 M Malkas Ph.D, Linda.......................... 43

O Oliver, Ann........................................ 51 Ortiz, Ana......................................... 38 P Patno, Desirée..................... 7, 27, 50, 51 Powell, Angela................................... 10 R Rossi Ph.D, John............................... 43

S Salinas, Maria.................................... 38 Shaheen, Jeanne............................22, 24 Simon, Grant..................................... 39 Smith, Renee Marie.....................39, 50 Spierer, Elaine................................... 31 Stewart, Elizabeth............................. 42 Sullivan, Ann............................ 7, 20, 21 T Tsay, Margaret................................... 10 W Walsh, John...................................22, 24 Wang Ph.D, Emily............................. 43 Ward, Dana R.................................... 39 Weber, Ellen...................................... 12 Willingham, Francine........................ 10

INFOGRAPHIC SOURCES • cdn.americanprogress.org/wp-content/uploads/2014/03/WomenLeadership.pdf • www.realtor.org/field-guides/field-guide-to-women-homebuyers • www.realtor.org/field-guides/field-guide-to-quick-real-estate-statistics

NAWRB'S CEO DESIRÉE PATNO WILL BE SPEAKING ON THE 7TH AT 2:45 P.M. AND ON THE 9TH AT 1:45 P.M.

NAWRB MAGAZINE |

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CONCLUSION

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