January 2013 - Oakland/Macomb, MI Natural Awakenings

Page 19

People Power

Modified Bicycles Recycle Electronic Waste Harvard graduate Rachel Field, 22, has invented the Bicyclean device, a contender for an international James Dyson Award recognizing the next generation of design engineers. The Bicyclean helps people in Third World countries separate valuable recyclable materials from the mountains of refrigerators, computers, cell phones and other electronic e-waste dumped in their “backyards” by richer nations. She aims to show that the needlessly harmful process can be made healthier, using simple bicycle technology that can be implemented virtually anywhere. Her solution is to stand up a bike in the normal position, but with the back wheel removed and replaced with an enclosed, pedal-powered, grinder-and-separation system. Pushing bits of circuit board down an attached chute onto a grinding mill of coarse cement ejects crushed e-waste fragments. Magnets collect the ferrous metals, and a battery-powered electromagnetic current pushes away non-ferrous metals. The device is more sustainable, plus it deposits and emits much less pollution into nearby waterways and air than other methods.

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Cut Abuse

Government Steps In to Curb Greenwashing The U.S. Federal Trade Commission (FTC) has issued updated green marketing guidelines intended to stop advertisers from making deceptive or unqualified claims about products being environmentally beneficial or eco-friendly, called “greenwashing”. The FTC said that few products deliver the far-reaching environmental benefits that consumers associate with such claims, and they are nearly impossible to substantiate. The revision is the first since 1998, when phrases like “carbon footprint” and “renewable energy” were relatively new. Using input from consumers and industry groups, new sections address the use of carbon offsets, “green” certifications and seals, and renewable energy and renewable materials claims. Marketers are warned not to make broad, unqualified assertions that their products are environmentally benign or eco-friendly. Arthur Weissman, president and CEO of Green Seal Inc., a nonprofit environmental certification organization based in Washington, D.C., says, “We hope that there will be enforcement to help rid the marketplace of the many less-than-credible seals and greenwashing that exist.” The new guidelines are not rules or regulations, but general principles that describe the types of environmental claims the FTC may find deceptive. They do not address use of the terms “sustainable”, “natural” and “organic”. Source: The Christian Science Monitor natural awakenings

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IreneMarz.vibrantscents.com January 2013

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