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Soothing and moisurising body lotion
Soothing and moisurising body lotion
lait hydratant et apaisant
lait hydratant et apaisant
75 ml
75 ml
Body Lotion
Body Lotion
Orange
Pink Grapefruit
3
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Soothing and moisurising body lotion
Soothing and moisurising body lotion
lait hydratant et apaisant
lait hydratant et apaisant
75 ml Body Lotion Lime
The Brand and Identity:
Business Card & Letterhead:
To brand “Fresh”, a new health & beauty company.
The logo is the word ‘Fresh’ written by hand. This makes the word look quite clean and fluent, which reflects the products and company.
The business cards and letterhead will be in different colours, to reflect the different producs. They are very simple, so emphasise the fresh and clean feeling of the name and product.
Target Audience: 18-40 Female
Body Lotion Lemon
Brief 01:
To produce a range of packaging that would be used for health and beauty products,
75 ml
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
Board 1 of 3
Brief 01:
The Range of Products:
Numbered Products:
To brand “Fresh�, a new health & beauty company.
There are three ranges of products. Citrus body lotions, Tea Tree and the Lavender range.
The products have been numbered so that the consumer can make sure they have the whole range
To produce a range of packaging that would be used for health and beauty products, Target Audience: 18-40 Female
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
The packaging for each product works best for the use, the label would be printed onto a film that would stick round the container. Board 2 of 3
Brief 01:
Promotion:
Leaflet:
To brand “Fresh�, a new health & beauty company.
For each range there will be a poster that would be seen in magazines, bus stops and in shop windows.
There will also be a leaflet that can be picked up from shops, given when items are purchased and in newspapers or magazines.
To produce a range of packaging that would be used for health and beauty products, Target Audience: 18-40 Female
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
Board 3 of 3
JOLIVER
Brief 02:
The Brand & Identity:
To re-brand a local ladies boutique.
I decided on the theme of ‘The Secret Garden’ to make the shop stand out and look a bit different from clothes shops.
To produce a range of deliverables that would be used in the shop and to promote
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
The target audience was large, so it needed to accomodate for all. Board 1 of 4
JOLIVER
Brief 02:
The Deliverables:
To re-brand a local ladies boutique.
There are a range of labels that would be used to show price information and if there is money off or a sale.
To produce a range of deliverables that would be used in the shop and to promote
The wallpaper would be seen in the shop on a big wall and in the fiting rooms, to give it a boutique feel. The canvas bag would be given when items are purchased, there are two different sizes.
The Lookbook would be available to purchase in store or on subscription. There would be a copy at the til so customers are able to look through it when buying their items.
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
Board 2 of 4
Front
JOLIVER
Back
Brief 02:
The Lookbook:
Poster:
To re-brand a local ladies boutique.
The Lookbook is for customers to see what the shop has in that season. So the photo’s are dont have a lot of writing over them, I have included a translucent page that has the price of the clothes on. The colours of the Lookbook needed to be the same as the labels and the look of the clothes tags and wallpaper, so it all fits in with each other.
The posters would be seen around town and on noticeboards, as it is only a small boutique shop. However, when the shop moves to a bigger location, there would be more posters that would be seen on billboards, bus stops and possibly in magazines to help promote the shop.
To produce a range of deliverables that would be used in the shop and to promote
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
Board 3 of 4
joliver Ladies Boutique
Window Display Banner
JOLIVER
Brief 02:
Sign:
Window Display:
To re-brand a local ladies boutique.
The shop sign was very plain, so I decided to add some colour and it coincides with the shop inerior and the lookbook.
The window display is very important, as this is what the consumer sees first to draw them into the store.
To produce a range of deliverables that would be used in the shop and to promote
I have decided on a banner that would hang behind the manikins and there would be the flower illustartions that would be stuck on the window to emphasise the garden and crowded flowers.
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
Board 4 of 4
Brief 03: To promote Bacardi Rum and flirt with their fans. To produce promotional products for Bacardi Breezer, that would be seen at the Radio One’s Hackney Music Festival in 2012.
The Bottle:
The Bottle:
I decided to keep the original bottle shape and to change the labels slightly.
Around the bottle you can read the chat up line.
To ‘flirt’ with their fans, I went with the cheesy chat up lines, that would probably be used by the drinker and would make the night that bit more fun and enjoyable. The chat up lines are aimed at the consumer, and said by Bacardi Breezer.
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
Four flavours: Apple, Lemon, Pear and Orange.
Board 1 of 3
Brief 03:
The Banners:
To promote Bacardi Rum and flirt with their fans.
The banners reflect the four flavours I have chosen to work with, but there would be more banners with the other flavours.
To produce promotional products for Bacardi Breezer, that would be seen at the Radio One’s Hackney Music Festival in 2012.
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
They need to be big so that people at the festival can see where the tent is for the Bacardi Breezer. Board 2 of 3
Front
..
ust m e r “The mething o be s with my g wron . . eyes
..
tta o g ’ve u o Y “ ing k r a p be a .. t e k c i t
uld o c I “If nge .. a r r rea bet a h p l the a
ed w o l l o “If I f ome.. h you
now ok k u “Yo d lo l u o w what on you? good
Back
..ME!”
Brief 03:
Chat-up Cards:
To promote Bacardi Rum and flirt with their fans.
These cards would be given with a lanyard as a freebie at the stall at the festival.
To produce promotional products for Bacardi Breezer, that would be seen at the Radio One’s Hackney Music Festival in 2012.
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
The cards would have different chat-up lines that can be used at the festival, Board 3 of 3
Brief 04: Collaboration
The Packaging:
YCN Competition brief - Imaginary Packaging
The packaging is quite interactive. We focussed on the google icons, and how they can open up and do something interesting.
To design packaging for Google products.
The packaging needed to be inspiring and creative, and I think these packages show this.
We decided to package the home & office family, which was the google calendar, google docs, translate and gmail.
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
We were also required to package three other products, we chose youtube, google maps and google chrome. The overall packaging has a scroll as the toolbar, which would be the same on the other family packages.
Board 1 of 2
Christmas Calendar
2. Google Chrome
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20
21 17 24 14 4
18
13 11 6
5
1 19 15 16
3
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12 10 23 9 Google Search
Brief 04: Collaboration
Chrome, Maps & Youtube:
YCN Competition brief - Imaginary Packaging
Inside all the packaging, there will be a USB stick that would have the product on.
To design packaging for Google products.
The USB in the Chrome packaging would be inside the blue cylinder in the middle.
Google Xmas Caldendar P.O.S: The calendar would be inside the store and each day in December a new product package would be revealed.
I’m Feeling Lucky
Natalie Jackson OUGD301 Ba (Hons) Graphic Design
Has the same idea as the search bar, where it scrolls round to show what package is on that day. As an added extra, to make it look more like the Calendar, there could be a red circle that circles the hole for that day in December.
Board 2 of 2