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State Co-Promotions
Leverage Return of Consumer Events and Travel Whether Americans are on the road, on vacation or at the state fair, state peanut organizations reached their consumers in new, creative ways with the support of co-promotion funds from the National Peanut Board (NPB). Since 2004, NPB and state peanut producer organizations have combined co-promotion dollars to creatively promote America’s favorite nut in their respective state. In 2021, seven state peanut producer organizations put their money to good use to keep peanuts on the minds of consumers. 01 Oklahoma Peanut Commission
hosted a cooking with peanuts contest at the Oklahoma State Fair in September 2021. Entries consisted of peanut cakes, pies, candies and more and were judged by a panel of peanut culinary experts. OPC also set up a booth where visitors could try samples of freshly roasted peanuts.
(L-R); Les Crall, OPC Chairman and NPB Chairman; Linda Gronewaller, winner; Ron Sholar, OPC executive director
02 Texas Peanut Producers Board
continued their ads promoting Texas peanuts on semitractor-trailer trucks. These trucks reached thousands of eyes as they hauled product all over the country.
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