Spa&Wellness Management by Natalia Azarova

INTERNATIONAL CONFERENCE

Spa&W ellness MANAGEMENT 14-15 November 2013 Istanbul, Turkey

KEY SPEAKERS OF THE CONFERENCE Hans-Peter Veit

Paula Guedes

SPA Manager

SPA Director

Brenner’s Park-Hotel and Spa Baden-Baden, Germany

CitySPA Altis Belem Hotel & Spa Lisbon, Portugal

Larisa Marinica

Andrus Aljas

Director

General Manager

Purovel Spa & Sport Swissôtel The Bosphorus Istanbul, Turkey

Estonia Medical SPA Pärnu, Estonia

Sergey Shuruht SPA Director SPA Tibet Moscow, Russia

...AND MANY OTHERS!

QUESTING FOR AN IDEAL BUSINESS MODEL AND INNOVATIVE IDEAS FOR BOOSTING PROFITS AND COMPETITIVENESS

SPA & Wellness centers have traditionally occupied a slim niche, offering unique services for a unique and focused client segment. This is all about to change. The trend in the industry itself, and in related industries, shows wellness facilities rapidly gaining popularity in and among additional market segments. The industry is showing unprecedented growth, and with this will come the inherent growth pains. Consumers are more discerning and expectations are becoming increasingly sophisticated. Potential consumers are more wellinformed and discriminating and the Spa and Wellness industry must react and keep pace. At the same time, the challenges of physically managing the business is a constant day to day challenge. Spa and Wellness centers will see a substantial increase in the number of competitors, toughening requirements from regulatory agencies, and an increased demand for premium standards across all levels. The expansion of world wellness chains will increase the pressure on regional centers to produce ever more efficiently to maintain profitability. The challenges to the industry from internal and external forces, combined with the growth of the industry itself are real, and those that engage with these challenges will hold a competitive edge over those that continue status quo. The vision of tomorrow’s commercial success is evolving for Spa and Wellness-directors and will be determined by the decisions made today HOT TOPICS for discussion: • Benchmarking Session: comparative analysis of Spa & Wellness business models from different countries and regions • Managing Wellness center efficiency as a basis for strategic management • Integrated approach to automation of the main Spa operations processes • Choosing the right financial model to boost Spa profits • Planning a Spa center project within a hotel: Operational aspects

QUESTING FOR AN IDEAL BUSINESS MODEL AND INNOVATIVE IDEAS FOR BOOSTING PROFITS AND COMPETITIVENESS Topics and questions that will be discussed focus on issues such as: • How to choose an appropriate business model with different financial conditions and what amount of investment will be required • What are the options available to improve existing services without additional investment • How can centers implement the automation of business processes: from CRM to billing solutions? • How to attract and sustain talented personnel? • What are the main steps of conducting a proper reconstruction process? • How to find a golden balance in communication between owners and managing directors? This event will give you an opportunity to: • Analyze the best business models of Spa & Wellness centers • Improve the service element of the center without extra investments • Find an optimal solution for talent search and retention • Boost center profits through financial strategy • Implement billing solutions for services and treatments • Raise effectiveness of operation by automating business processes • Elaborate a day to day strategy for cutting operational costs • Tune up a mutually profitable cooperation between the hotel and the Spa • Implement and develop a scope of new highly profitable Spa treatments • Find new clients through daily deals websites • Discuss the hottest operational issues for Spas associated with hotels • Define and improve the KPI system of the Wellness centre Our audience includes:

From:

And also from:

• Director of the Wellness Center • SPA Manager • Deputy Head of a SPA and Wellness center • SPA Manager • SPA and Wellness Administrator • SPA Hotel Manager • SPA Chain Owner

SPA & Wellness companies of various focus: • Day SPA • Club SPA • Medical SPA • Health Resorts and Hotels • Hotel SPA • Destination SPA • Resort SPA • Culture and Health, Sport Centers

• Consulting companies • Law Firms • Software & IT companies • Producers and Suppliers of equipment, cosmetics and supplies • Project companies

TRIP TO SPA-CENTERS

Grand Tarabya SPA Istanbul • One of the very first hotel SPA in Turkey • The largest SPA in Istanbul - 4 000 sqr.m • More than 15 years of succesful functioning at the Turkish market These questions and many more will be discussed at the International MSB Events Conference Spa & Wellness Management. During the meeting all the participants will get a unique opportunity to visit the most innovative and successful Spa centres in Turkey – the Grand Tarabya SPA and ESPA at the Istanbul EDITION. The Grand Tarabya SPA is the largest SPA in Istanbul and one of the very first SPA of its format in Turkey, successfully combining traditional eastern SPA-culture and innovative western practices.

ESPA at The Istanbul EDITION • Represents world-known chain ESPA (Great Britain) in Istanbul • 20,000 square feet of treatment space, 3 equipped floors of luxurious services • High standards of SPA-management, advanced practices and treatments ESPA at The Istanbul EDITION represents world-known chain ESPA in Istanbul, famous for its high standards of SPA-management and advanced procedures and practices. All the participants will get acquainted with their innovative operations and see hands-on how to adapt and integrate the best practices in wellness-centres from leading national and international Spa and Wellness Centres.

CONTACT US Prague, Czech Republic +420773242319 info@msbevent.com www.msbevent.com For questions about registration, accreditation and media support, please contact Natalia Azarova na@msbevent.com Sponsoring the business event Spa & Wellness Management will position your company effectively to communicate with key professionals and decision makers from leading companies. For more information, please contact the Sponsorship Department sponsorship@msbevent.com