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KATE O’NEIL:

Founder, Partner and CEO of MetaMarketer Company: 1IXE1EVOIXIV MW E RI[ [IF QEVOIXMRK WIVZMGIW ERH 7XVEXIK] GSQTER] [MXL E JSGYW SR WIEVGL IRKMRI STXMQM^EXMSR

7)3 ERH XLI STXMQM^IH [IF I\TIVMIRGI Use of Social Media: 8[MXXIV JSPPS[IVW *EGIFSSO PMOIW Social Media Philosophy: 'LEVEGXIV HVMZIR QEVOIXMRK ERH VIPIZERX GSRZIVWEXMSR ;LMPI LIV GSQTER] MW WXMPP ]SYRK WSGMEP QIHME MW RSXLMRK RI[ XS /EXI WLI LEW FIIR FPSKKMRK WMRGI XLI PEXI ´W ±-X MW ER I\TERWMZI [E] XS GSRRIGX [MXL TISTPI ERH WLEVI MHIEW PMOI - LEH FIIR HSMRK [MXL PMWX WIVZIW TVIZMSYWP] ² WEMH /EXI 7LI EPWS YWIH FPSKKMRK EW E WSYRHMRK FSEVH [LMPI MR XLI TVSGIWW SJ WXEVXMRK YT 1IXE1EVOIXIV ERH HIXIVQMRMRK XLI GYPXYVI XLEX WLI [ERXIH XS GVIEXI /EXI GSR XMRYIW XS FPSK FSXL TIVWSREPP] ERH JSV 1IXE1EVOIXIV -R EHHMXMSR WLI YWIW *EGIFSSO ERH 8[MXXIV EW E QIERW SJ EYXLIRXMGEPP] VITVI WIRXMRK XLI GSQTER] SRPMRI ERH OIITMRK XLI GSRZIVWEXMSR STIR ²- VIGSKRM^I XLEX RSX IZIV] TSWX X[IIX ERH WXEXYW YTHEXI GER FI VIPIZERX XS IZIV]SRI EPP XLI XMQI FYX - EQ HVMZIR F] VIPIZERGI ² WEMH /EXI 6IPIZERGI XS /EXI MW XLI QIERW F] [LMGL ER SRPMRI GSQQYRMX] MW HIZIPSTIH ±- IRNS] XLI GSQQYRMX] EWTIGX SJ GSP PIGXMRK JIIHFEGO - HSR´X [ERX ER IGLS GLEQFIV ² WEMH /EXI &IMRK XMQIP] ERH XVERWTEVIRX LEW MXW GLEPPIRKIW JSV ER] GSQTER] ±7MRGI [I EVI E GPMIRX WIVZMGIW GSQTER] E PSX SJ [LEX [I HS MW RSX JSV TYFPMG WLEVMRK 7S XLI GLEPPIRKI FIGSQIW LS[ - GER EFWXVEGX SYX WSQIXLMRK QIERMRKJYP ERH VIPIZERX [MXLSYX WLEVMRK GPMIRX WTIGM½G MRJSVQEXMSR - [ERX XS I\TVIWW XVYXLJYP LSRIWX XLSYKLXW ERH SJJIV E [MRHS[ MRXS XLI FYWMRIWW FYX FI VIWTIGXJYP SJ TVMZEXI MRJSVQE XMSR ² WEMH /EXI Advice: 4E] EXXIRXMSR XS ]SYV EYHMIRGI *SGYW SR XLI VIP IZERGI 8S [LSQ ]SY EVI WTIEOMRK# ;LS MW EPVIEH] E TEVX SJ XLI GSRZIVWEXMSR# (SR´X FI EJVEMH XS FI EYXLIRXMG ERH XVERWTEVIRX

DAVE DELANEY:

7SGMEP 1IHME 'SSVHMREXSV JSV +VMJ½R 8IGLRSPSKMIW Company: +VMJ½R 8IGLRSPSKMIW HIWMKRW ERH QERYJEGXYVIW EG GIWWSVMIW JSV TIVWSREP GSQTYXMRK ERH HMKMXEP QIHME [MXL E JSGYW SR ETTPI TVSHYGXW Use of social media: 8[MXXIV JSPPS[IVW *EGIFSSO PMOIW Social Media Philosophy: % GSGOXEMP TEVX] XLEX GSQTPI QIRXW QEVOIXMRK 46 ERH GYWXSQIV WYTTSVX ±7SGMEP 1IHME MW E FMK GSGOXEMP TEVX] [MXL GSRZIVWEXMSRW GSR WXERXP] KSMRK SR IZIV][LIVI =SY NYWX LEZI XS NYQT SR MR XLIVI

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MICHAEL HYATT:

Michael Hyatt is Chairman and CEO of Thomas Nelson Publishers Company: 8LSQEW 2IPWSR 4YFPMWLMRK Social Media use: Twitter: JSPPS[IVW *EGIFSSO PMOIW Social Media Philosophy: 0IZIVEKI I\TERH ERH EQTPMJ] XLI TS[IV SJ RIX[SVOMRK ;LMPI WSGMEP QIHME GER FI WIIR EW E JYR EHHMXMSR XS E GSQTER] MX MW EPWS E WIVMSYW QEVOIXMRK XSSP XLEX GYWXSQIVW I\TIGX E GSQ TER] XS LEZI 8LSQEW 2IPWSR 4YFPMWLMRK VIGSKRM^IW XLEX MR SVHIV XS QEMRXEMR VIPIZERGI EW E TYFPMWLMRK GSVTSVEXMSR XLI] QYWX GSR RIGX [MXL XLI TYFPMG SR GIVXEMR TPEXJSVQW ±-J [I EVI XS XVERWMXMSR WYGGIWWJYPP] MRXS XLI HMKMXEP EKI [I QYWX IRGSYVEKI SYV TISTPI XS IRKEKI MR ERH I\TIVMQIRX [MXL WSGMEP QIHME ² WEMH ,]EXX 8LSQEW 2IPWSR 4YFPMWLMRK FIWMHIW LEZMRK SYXPIXW WYGL EW E *EGIFSSO ERH 8[MXXIV JSV YTHEXIW SR XLI GSQTER] EPWS LEW E [IEPXL SJ FPSKW [VMXXIR F] IQTPS]IIW ±;I [ERX XS IRGSYVEKI SYV XIEQ XS FPSK EFSYX SYV GSQTER] SYV TVSHYGXW ERH SYV [SVO 3YV KSEP MW XLVII JSPH 8S VEMWI XLI ZMWMFMPMX] SJ SYV GSQTER] 8S QEOI E GSRXVMFYXMSR XS SYV MRHYWXV] ERH 8S KMZI XLI TYFPMG E PSSO EX [LEX KSIW SR [MXLMR E VIEP PMZI TYFPMWLMRK GSQTER] ;I IRGSYVEKI IQTPS]IIW XS [VMXI EW XLIQWIPZIW ERH XS [VMXI EFSYX XLMRKW XLEX MRXIVIWX XLIQ )ZIR [LIR XLI] HSR´X [VMXI EFSYX ³[SVO´ XLI] HIZIPST TIVWSREPMX] ERH GVIHMFMPMX] ² WEMH ,]EXX Advice: -J ]SY WII IRKEKMRK MR WSGMEP QIHME EW WMQTP] SRI QSVI XLMRK ]SY QYWX EHH XS ER EPVIEH] SZIV[LIPQMRK PMWX SJ VI WTSRWMFMPMXMIW MX [SR´X LETTIR &PSKKMRK 8[MXXIV SV *EGIFSSO GER´X WMQTP] FI ERSXLIV EHH SR EGXMZMX] -RWXIEH ]SY LEZI XS WII XLI YWI SJ WSGMEP QIHME EW ER MRXIKVEP TEVX SJ ]SYV NSF -X LEW XS FI E XSSP XLEX IREFPIW ]SY XS EGGSQTPMWL ]SYV [SVO QSVI IJJIGXMZIP] ERH QSVI IJ½GMIRXP] +

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NASHVILLE S

Next Big Hit

The next number one hit out of Nashville is likely to be of the healthcare type, not the vinyl type. Nashville is well positioned to be the leader in Health Information Technology (HIT) over the next 5-10 years. Nashville has long been called the Silicon Valley of Healthcare and today with a large number of corporations headquartered here from hospitals to surgery centers, the market now equates to $30B of annual GDP according to the Nashville Healthcare Councils’ latest economic impact study. We have the talent, funding, and expertise in Nashville. Is now the time for the next big hit to run up the charts? Experts at our local hospital companies have been integrating virtually every healthcare platform for the past 30 years. Every time they do an acquisition, XLI] MRXIKVEXI FSXL ½RERGMEPW ERH GPMRMGEPW 8LI] integrate physician data and practice management systems. We have more experience than any other city at this task. As evidenced recently through local meetings including Naked Hospital and the HIT Workforce Summit with the Nashville Health Care Council, Nashville is rich in healthcare talent and there is a great deal of interest in this topic at all levels. So what is Healthcare Information Technology? To QSWX SJ XLI MRHYWXV] MX MW HI½RIH EW XLI )PIGXVSRMG Medical Record (EMR). An EMR provides a “patient” centric view of the patient data from both a GPMRMGEP ERH ½RERGMEP TIVWTIGXMZI -X EPPS[W XLI TL]sician, nurse, and other ancillary departments to conduct care and capture this information for purTSWIW SJ GEVMRK JSV XLI TEXMIRX ½VWX ERH JSVIQSWX and secondly, to bill for the patient services consumed while in the hospital. The main companies that provide these technologies today are Cerner, Meditech, McKesson, Epic, and Nashville-based Healthcare Management Systems (HMS). There are hundreds of other compa-

nies that provide add-ons and other packages for integrating specialized medicine into the EMR including laboratory, radiology/imaging, medical records, emergency departments, registration, document management, and many more. While the systems that physicians use are equally important to the delivery of care in the practice, these systems are typically referred to as Practice Management Systems. Where this gets interesting over the next 5-10 years is where we are heading with relationship to interoperability for the healthcare community. Recently, more and more hospitals have been working with physicians, payers, and pharmacies to integrate the community health records together. In some communities, these are called Health Information Exchanges (HIEs) and Regional Health Information Organizations (RHIOs) in others. In addition, the healthcare community and the federal government have begun talking about ACO – Accountable Care Organizations. The goal of the HIE or RHIO is the same – to share healthcare information for purposes of the greater good of the community. Never has the “community” been such an important part of the healthcare equation. In this new dynamic, there will be two new acronyms to add to EMR discussions: Electronic Health Record (EHR) and Personal Health Records (PHR). In theory, EHR will be synonymous with the HIE. Both consumers and medical professionals will direct content and medical records into the EHR via MRXIVJEGIW JVSQ XLIMV GPMRMGEP ERH ½RERGMEP W]WXIQW to a regional repository. The PHR will do the same task for the consumers and it will allow us to add information and content about our present health status to the network. This could be very informative for both wellcare and healthcare. Today, if you are a healthy individ+ ual, there is very little health information captured

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