KUALA LUMPUR METROPOLITAN UNIVERSITY COLLEGE
DMA312 MULTIMEDIA DESIGN PRINCIPLE ASSIGNMENT 2 – COMMERCIAL VIDEO PROPOSAL -TREATMENT Research-Case Study
Name
:
NURUL FAQRIYAH BINTI MD LUDIN
KHAIRUN NUR AINI BINTI KAMISAN NUR FAZLINA BINTI AB. GHANI MAS MONA Student No.
:
01-200907-00363 01-200905-00301 01-200906-00406
Program
:
DIPLOMA IN MULTIMEDIA APPLICATION
Class code
:
D200
Submission Date :
22 FEBRUARY 2010
Lecturer Name
: Miss Nurazlin binti Kamaludin
Marks
:
Remarks
:………………………….
1.0 Product Title -
PRODUCT 1: <AVIA>
-
PRODUCT 2: <OSRAM SYLVANIA>
2.0 Gantt Chart/ Mile Stone Task
1 2 3 4 5 6 7
Persons
Develop Contents Revise Contents Storyboarding Revise Storyboard Develop Testing Maintenance
Nana Rieya Aini Rieya Aini Mona Nana
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Mac
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3.0 Budget Sheet
4.0 Target Audience Avia :
Senior Citizen 5%
Kids 15%
Kids
Young Adults 35%
Teenagers Young Adults Senior Citizen
Teenagers 45%
Kids: Kids are generally active but they do not always require a speacialized sport shoes. Teenagers: Are the biggest majority owners of Avia Sports Shoes as they are more active and require more aerodynamic performance.
Young Adults: are not so active unless they are athletic or are related to sports. So, the target for this group of age is second behind teenagers. Senior Citizen: have the less focus on because not many are capable doing sports. They’re just old. Osram Sylvania:
Senior Citizen 35%
Kids 1%
Teenagers 18% Kids Teenagers Young Adults
Young Adults 46%
Senior Citizen
Kids: are not trusted to use dangerous household equipments. Teenagers: find more interest in the entertainment hardwares which is just a subdivision under Osram Young Adults: Have houses and require a lot of household items. They have the most use of Osram Sylvania regardless of hardware subdivions Senior Citizens: also require a lot of Osram hardware to maintain their house 5.0 Synopsis of your storyline a. Avia: The commercial shows a girl first jumping off a tall building and lands on a straight highway before running. The background gradually changes into a forest with muddy grounds. She keeps running until she leaps off a cliff and on to the other before continuing her run. She makes her way through a forest with uneven ground. In the end, she’ll run into a stadium and runs on the track until she reaches the end line. The audience cheers and she wins! b. Osram Sylvania: A small child, around 9-years-old, is on her way home and suddenly her torchlight runs out of battery. The surrounding turns dark. Suddenly, she sees a firefly. She follows it to a large tree and she sees the place is surrounded by the fireflies. The place becomes bright and so she sat down by the tree and began to read. Zoom out of the tree gradually changes into a lightbulb and “Osram Sylvania lights up your worlds” flashes on the screen
6.0 Objective & Goal a. Avia i. Give competition to other sport shoes company ii. Provide people with aerodynamic sports shoes iii. Promote a comfortable and high-tech shoes iv. Provide new revolutionized sports shoes b. Osram Sylvania i. Commercialize a way to conserve energy ii. Promote good lighting in home dĂŠcor 7.0 References-Case Study 7.1 5 Videos
7.2 5 Other source 7.2.1
Internet
7.2.2
Magazine
7.2.3
Brochure
7.2.4
Pamphlet
7.2.5
Flyer