Top Questions to Ask When Interviewing Realtors - Presented by John Simmons and Jesse Laner

Page 1

THANK YOU FOR ALLOWING US THE OPPORTUNITY TO SERVE YOU.

Because of our work ethic, past clients, friends, and family, we have earned numerous individual recognitions such as Rookie of the Year, Best in the Business, Best in the Nation, Top Producer, Platinum Service, and many more. Together, we offer world-class service with unparalleled results in residential, luxury, farm & ranch, commercial and property management!

EXPERIENCE THE DIFFERENCE

JESSE LANER

JOHN SIMMONS

Co-Founder | Broker

Co-Founder | Employing Broker

970.672.7212 jlaner@c3-re.com

970.481.1250 jsimmons@c3-re.com

WE ARE YOUR COLORADO EXPERTS WITH 56 PRIME LOCATIONS TO SERVE YOU!

FORT COLLINS Front Range Village 2720 Council Tree Ave., Suite 178 Fort Collins, CO 80525 Phone: (970) 225-5152 Fax: (970) 667-2802

FORT COLLINS Old Town 200 S. College Ave., Suite 160 Fort Collins, CO 80524 Phone: (970) 689-3521 Fax: (970) 667-2802

©2024 C3 Real Estate Solutions, LLC.

JOHNSTOWN 4864 Thompson Pkwy, Johnstown, CO 80534 Phone: (970) 667-2509 Fax: (970) 667-2802

GREELEY 4625 W. 20th Street Suite 103 Greeley, CO 80634 Phone: (970) 225-5153 Fax: (970) 667-2802

ESTES PARK 1751 N. Lake Avenue #106 Estes Park, CO 80517 Phone: (970) 219-0907 Fax: (970) 667-2802

WANTING TO SELL? TOP QUESTIONS TO ASK WHEN INTERVIEWING REALTORS ®


SELLING REAL ESTATE HAS IMPORTANT BUSINESS AND FINANCIAL IMPLICATIONS. HIRING THE RIGHT REALTOR ® IS PARAMOUNT. The Wall Street Journal educated Sellers by stating, “Hire A Top Real Estate Agent. Get the best, most aggressive listing agent you can find. Don’t rely on your cousin with the real estate license or your best friend’s wife. Find the best agents who greatly outperform their colleagues. That’s who you want. And this is no time to quibble over a few percentage points of the commission. Instead, offer your agent a big bonus if they sell the house in 30 days.”

Are you a Realtor?

All real estate licensees are not the same. Only real estate licensees who are members of the National Association of REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate.

Will you be representing me as an Agent versus a Transaction Broker? Agent: Acts as an advocate. Transaction Broker: Is NOT an advocate.

Will you enter my property into RE Colorado and IRES?

There are two MLS’s along the Front Range. By showcasing your property in both MLS’s, your property will receive double the exposure.

Do you have the financial ability to market my property properly? Grab local publications and newspapers. If you see Realtors advertising, they probably have the financial ability to market your property properly.

Will you treat my money as if it is your money?

We will treat your property, and your investment in it, respectfully and as if it were our own.

Do you use professional photography?

Photography is the most important marketing tool a Realtor can provide. Professional photos help a listing stand out. Our photographers are the best in the industry and specialize in wide angle, interior, exterior, twilight, and aerial photography.

Will you create an individual property website (IPW)?

AGENT 2

AGENT 3

AGENT 4

By advertising in local publications your property will be entered into the newspaper's website which will syndicate to many other websites.

Do you advertise Farm and Ranch, and Luxury properties in specialty publications?

We place full color ads in targeted publications specific to individual properties such as Luxury Home Magazine, Haven, Farm&Ranch, Land, and more.

Do you advertise Farm and Ranch, and Luxury properties on specialty websites?

In addition to the usual websites that listings syndicate to we also add listings to targeted websites for specific properties such as fencepost.com, land.com, carproperty.com, landandfarm.com, farm&ranch.com, landsofamerica.com, and horseproperties.net.

Do you use specialty signage to market specific properties?

We have a variety of signs available in addition to our standard yard signs including; C3 Luxury, C3 Farm & Ranch, and various sign sizes to make sure your property is appropriately marketed at your street.

Will you host a broker open?

Hosting a broker open gives area Realtors the opportunity to see your property and put a best foot forward.

Will you host open houses?

Open houses give potential buyers the opportunity to tour your property and easily see it first hand.

Will you pay a 3% co-op to the buyer's agent?

Paying the buyers broker a full commission helps ensure your property will get more attention and traffic.

Will you complete a data driven market analysis of my property?

The process of accurately valuing a property is important to successfully selling a property.

Can you show me an example of your brochures, print and online advertising?

Will you create a Virtual Tour?

What designations and professional affiliations do you have?

We will create a 2-3-minute video showcasing your home with captions.

Do you share your listings on social media?

We share our listings on a number of social media sites including Facebook, Instagram, and YouTube.

AGENT 4

We place a full-color ad in the award-winning Homes & Land Magazine of Weld and Larimer County every month. By paying to advertise in this publication, our listings are shared on their website which syndicate to many other websites maximizing print and worldwide internet exposure (see insert).

When were you licensed?

Will you create a marketing video?

AGENT 3

Do you advertise in Homes & Land Magazine?

We will create a website dedicated specifically to your property. This will give all web users access to photos, a virtual tour, floor plans, and other pertinent information about your property. We will supply a virtual tour of your home that will be available on IRES and RE Colorado and shareable on social media, in addition to the property's individual property website and numerous real estate websites.

AGENT 2

Do you advertise in local newspapers such as the Coloradoan, Reporter Harold, Greeley Tribune, Windsor Beacon…

Of course, you want to interview multiple Realtors®, but what should you ask them? How will you know if they will market your property to the fullest and make your selling process a success? JOHN & JESSE

JOHN & JESSE

How many properties similar to mine have you sold? How many properties did you personally list and sell last year? This year? What are your listing stats including average days on market, sales price, and list price vs. final sales price?

Will you be taking your own measurements to verify square footage? We will hire a licensed appraiser to professionally measure your home and create a floor plan. The floor plan will be used for marketing and will be available to potential buyers and Realtors. By hiring a professional, your post liability is minimized as the measurement company is the one confirming the square footage.

Additional marketing that makes us different.

Offices – We have 5 offices in heavy foot traffic locations which provides tremendous exposure for every property we list. Window Display – We feature your home in our store front window where thousands of people stop to see details, photos and property websites.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.