LE CERCLE COMPLEX BORN FOR ART WINES AND table
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OVERVIEW
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PARTNERS, COLLABORATORS AND THE CITY OF QUEBEC /\/ \/\/\/\/\/\/\/\/\/\/ \/\/\/\/\/\/\/\/\/\
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LE CERCLE ITS SPACES AND ITS SERVICES
a) ) A RESTAURANT AND WINE BAR B) A MULTIPURPOSE PERFORMANCE HALL FOR CONCERTS AND EVENTS C) A VISUAL AND DIGITAL ARTS GALLERY \/\/\/\/\/ \/\/\/\/\/\/\/\/\/\
AN ESSENTIAL MEDIA POINT OF VIEW
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Communications AND DESIGN
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GENERAL INFORMATION
01. OVERVIEW Le Cercle complex was established in 2007. Before that, its premises were occupied on one side by the Utopia restaurant, a gastronomic innovator rooted in the arts of gastronomy and wine tasting, and on the other by the Gallery Rouje, a true Mecca of the independent arts and music scenes in Quebec City. It is from this fertile home of creators, entrepreneurs, cultural managers and inspired public that the desire was born to practice an art of dining that would go well beyond established standards.
/\/\/\/ \/\/\/\/\/\/\/\//\/\/ The project of Le Cercle is an experience in good living, offering visitors the opportunity to revitalize themselves in a variety of ways. Day after day, in the act of sharing wine and food with you, serving you art in all its different faces, Le Cercle regenerates, transforms and is nourished through your contributions.
Le Cercle should be seen as an island of change, a daily living space where distinction can flourish. A framework that is versatile enough to make it possible to attempt acts that re-humanize the social connection “in situ and live.�
MUSIC, CONCERT, LIVING PERFORMANCES, MOVIES,
RESTAURANT, DIGITAL ART, WINE TASTING, PHILOSOPHY, VISUAL ART, LITERATURE, HUMOUR, THEATRICAL PERFORMANCE,
LE CERCLE COMPLEX IS A MEETINGS SPACE THAT HOUSES MANY DISCIPLINES FROM VARIOUS ARTISTIC CURRENTS. THE MERGING OF THESE DIFFERENT DYNAMICS STIMULATES
autant la créativité du public, AND THE STAFF ON SITE, AS IT DOES THE ARTISANS AND ARTISTS THEMSELVES.
Since opening, it is clear that both Le Cercle’s affluence and influence are constantly progressing. Why this continued success? Among other things, our collaborators often point out our status as a public space and our strategic position at the centre of many local businesses. Their growing interest in wanting to work with us assures us of being able to accommodate a collective diversity.
The consistency of our alliances with the creative community allows us to develop a clientele that is loyal and curious. Their plurality is a reflection of the diversity of the programming, products and services we offer.
Antenne-A AND SU
CréatioN
/\/\/\/\/\/\/\/\/\/\ At the centre of Le Cercle, the organizations Antenne-A and SU Création handle the arts and culture mandate. They are the main architects of the musical programming and the living, visual and digital arts initiatives. Other organizations like Get A Room!, le Festival d’été de Québec, le Festival Envol et Macadam, le Festival de Jazz de Québec, VOX, la Rotonde, le Mois Multi, le Carrefour international de théâtre, Spirafilm and le Festival de la Bande Dessinée francophone de Québec are some of the longtime partners we work with to present programming that represents many disciplines.
Symbiose
/\ /\/\/\/\/\/\/\/\/\/\/\/\/\//\/\/ In addition, importation agency Symbiose Vins et cie is responsible for developing and refining our wine bar and sommelier activities. Le Cercle hosts many events presented by this growing agency. Its mission is to develop new standards of originality and quality in terms of sensory products and experiences that go hand in hand with Le Cercle’s cuisine. Because of a desire to make the richness of Quebec farm fresh food accessible to everyone, our chef builds relationships with many local suppliers. Thanks to this alliance, he develops tasty and comforting market cuisine. Emblematic of a crossroad that intersects the arts and business, many companies in new technologies related to knowledge or culture gather at Le Cercle for informal meetings, conferences or business meals.
WINES
02. PARTNERS,
COLLABORATORS, AND THE CITY OF QUEBEC
/\/\/\/\/\/\/\/\/\/\/\ /\/\/\/\/ Strongly involved in the community, Le Cercle is an initiator that promotes and enriches the cultural, economic and social diversity of Quebec City. It is an important anchor for the presentation of art and culture in the city, and also offers a restaurant experience that is enhanced by multiple sensory delights and supported by a constant desire to research and develop.
Le Cercle : A STRONG PRESENCE THAT COMBINES
THE POTENTIAL OF A PRIVATE COMPANY, BUT THAT STRIVES TOWARDS A CULTURAL AND SOCIAL PURPOSE. THIS MIXTURE GOES OVER AND ABOVE ENTREPRENEURIAL MODELS PRESENT IN THE MARKET. IN THIS SENSE IT IS A SUCCESS STORY THAT AIMS TO INFLUENCE many CULTURAL AND ECONOMIC POLICIES IN PLACE.
Le Cercle works closely with many partners throughout the year. They benefit from increased visibility on our communication platforms and through our events. We truly hope that through the networks maintained by Le Cercle, our partners will be able to exercise a new presence, contributing to the promotion of a discourse that takes into account the complexity of the individual’s ties with public space.
03. LE CERCLE:
ITS SPACES AND ITS SERVICES
A) A RESTAURANT and a WINE
/\/\/\/\ /\/\/\/\/\ The restaurant in Le Cercle complex is a cozy spot where we gather to share unpretentious and tasty cuisine of the best quality that is affordable.
The dining room has a minimalist design, open ceilings and long bar situated in front of an impressive glass wine cellar. The restaurant is equipped with a 12-meter panoramic projection screen, which is used as a presentation tool or to create visual and digital art.
Our chef and his team concoct a varied menu showcasing fresh seasonal products. With a desire to offer the highest quality products, we make almost all of the food served, from starters to dessert. In addition, we work with a constant concern to present and provide a showcase for local food industry artisans. Restaurant service is provided by a brigade of professionals, mostly sommeliers, who are happy to share their contagious passion for the wines of the world with you. Our extensive cellar of 2,000 bottles alone confirms how serious we are about our wine bar.
BAR
MORE THAN 55,000 CUSTOMERS EVERY YEAR 125 SEATS IN THE RESTAURANT 250 WITH THE PERFORMANCE HALL A WINE MENU
THAT INCLUDES 250 LABELS 95% THAT ARE PRIVATELY IMPORTED
MENU AVAILABLE
7 DAYS A WEEK
4/5 : VOIR RESTOS GUIDE 4,5/5 : Tripadvisor.com
5/5 : Yelp.ca 4/5 : OpenTable.com
AN IMMENSE SPACE MANY AMBIANCES A WELCOMING AND AFFORDABLE SPACE A RESTAURANT THAT IS EXPERIENTIAL WINE BAR, DISCOVERY MENU HAPPY HOUR WITH DJ-VJ ANIMATED BRUNCH ON WEEKENDS, WINE TASTING EVENTS LOCAL CUISINE THAT FOLLOWS THE SEASONS A YOUNG AND DYNAMIC WINE PHILOSOPHY BASED ON NATURAL WINES PROFESSIONAL SERVICE EXTENDED AND FLEXIBLE OPENING HOURS AUDIOVISUAL EQUIPMENT, FREE WI-FI INTERNET RENTAL AVAILABILITY IN PART OR COMPLETELY SPACE FOR PRIVATE AND CORPORATE EVENTS, MEETINGS, CONFERENCES, BIRTHDAY PARTIES THREE PROJECTOR SCREENS IMBUETHE RESTAURANT WITH IMMERSIVE ART CANVASES
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The lunch table d’hôte formula offers market cuisine and express dishes that change every day. This unique offer allows for a fast and quality meal that always follows the chef’s inspiration.
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The evening menu is simple and effective, offering a fine selection of tapas, appetizers, main dishes and desserts.
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CULINARY OFFERINGS
A tasting menu is also offered in the evening: The Mania. The chef has free rein to surprise you with his spontaneous ideas chosen on the spot. The Mania is designed as a series of dishes to be shared, indulged and delighted in.
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For the end of the evening, the small menu is available until closing every day. The shorter menu includes a selection of tapas and finger foods.
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Our comforting weekend brunch stands out with its beautiful array of main course dishes, some that are sweeter and others that are saltier.
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An affordable catering service for any occasion is now available. Order our creative hors d’oeuvres or full meals for business meetings or evenings with friends
Renting of restaurant spaces and technical equipment is possible for organizing private and c orporate events (see next page). For more details on rates, contact us. To view the technical specifications see the “About” section on our website www.le-cercle.ca
THE RENTAL
AND RESTAURANT FORMULAS The performance hall and the aquarium, with their flexible opening hours, are privileged spaces to organize private and corporate events, happy hours, launches and conferences.
FOUR GROUP FORMULAS TO REVITALIZE YOU
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Happy Hour and Cocktails (15 to 400 people) Choice of tapas, finger foods (almonds, homemade chips, olives, etc.) and / or selection of appetizers served on trays. Bar service.
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Buffet and Cocktaile (50 to 200 people) Varied menu served English style on portable plates with wine glass holder. Appetizers and desserts served on trays. Bar service. Uninterrupted service. Ideal formula for an experience that is new, dynamic and indulgent.
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Table d’Hôte Menu (15 à 150 à personnes) (15 to 150 people) 3 or more services. Table and bar service. Possibility of organizing a cocktail in the performance hall before the meal in the dining room.
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Buffet chaud et froid (50 to 200) Served at several stations, food prepared on the spot for service and meat slicing. Bar service
DIFFERENT RENTAL OPTIONS Corporate Evening (30 to 400 people) Office Party (15 to 400) Conference-Meal (30 to 100 people) Exclusive Formula It is possible to rent the entire venue for your event.
SERVICES AND COMPLIMENTARY OPTIONS Sommelier, wine and food pairing service. Animation: Disc jockey, music concerts. Audiovisual equipment available. Sound or audiovisual technical support. Coatroom available year round. Inquire about our prices
INFORMATION AND RESERVATIONS
Contact management to discuss your specific needs and possibilities of customizing menus and formulas.
(418) 948-8648 or ventes@le-cercle.ca
B) A MULTIPURPOSE PERFORMANCE
AND
EVENTS HALL
/\/\/\/\/\/\/\/\/\/ Special events are what Le Cercle complex was made for. Its multipurpose performance hall has become essential to Quebec City’s music scene. Today, visual art and digital video projection art have made their artistic mark on the space.
This highly versatile hall, which offers visitors a stimulating and welcoming experience, is equipped with a high quality technical system. You can organize a private or public event, produce a concert, present an exposition or hold a launch, an art show opening or a banquet.
Its open space with a mezzanine and a bar has an audiovisual control booth that is on the cutting edge of technology. It is the perfect place for musical performances, shows, conferences, office parties, cocktail parties, end of the night parties, film screenings and more.
Rest assured that our fully equipped facility, combined with our expertise in event planning, will compliment your vision while respecting both your needs and budget.
A CAPACITY OF 400 PEOPLE STANDING, MORE THAN 250 PUBLIC SHOWS, 35,000 SPECTATORS, 150 PRIVATE ACTIVITIES AND EVENTS EVERY YEAR. A PROGRAM OF CONCERTS OF CURRENT MUSIC IN AN INTIMATE ENVIRONMENT THAT OFFERS OUTSTANDING SOUND QUALITY. A HUGE VARIETY OF EVENTS: FESTIVALS, CONCERTS, CONFERENCES, LAUNCHES, DANCE PARTIES, PROJECTIONS, THEATRE, ROUND TABLES, FESTIVALS, TASTINGS, FASHION SHOWS, ETC. SERVICES AND PROFESSIONAL TECHNICAL FACILITIES POSSIBILITY TO RENT THE HALL FOR OUTSIDE PRODUCTIONS A RENTAL SERVICE FOR PRIVATE OR PUBLIC EVENTS
In order to offer you personalized service, events are treated and budgeted in relation to the context and your needs.
EVENT HIRING
FORMULAS RENTAL OF THE PERFORMANCE HALL For an event that is open to the public or private. A complete evening, a happy hour, a launch, a press conference, etc.
STAGE TECHNICAL AND EQUIPMENT Prices vary according to technical requirements, whether minor or major.
Informations PFor all inquiries, please contact our programming team by email.
booking@le-cercle.ca
) A VISUAL AND DIGITAL ARTS GALLERY
C) A VISUAL
AND DIGITAL
arts gallery
/\/\/\/\/\/\/\/\/\/\/\ Le Cercle complex houses an alternative showcase that aims to promote emerging talent. We offer a monthly program of artists from Quebec, Canada and all over the world. The works are installed in a way that generates aesthetics that visitors can interact with in an uncommon setting
Managed by SU CrĂŠation, these spaces go beyond simple presentation and are organized to create a communion between art and space, and are seen as a journey to be discovered. Striving for transdisciplinarity, we work to promote dialogue between different artistic media, whether it is architecture, illustration, graphic design, visual and digital arts, performance, photography or graffiti.
4 DEDICATED SPACES FOR ARTISTIC CREATION
30 EXHIBITIONS EVERY YEAR
CLOSE TO 10,000 PEOPLE PASS THROUGH THESE SPACES MONTHLY
ARTISTIC EVENTS
THAT BENEFIT FROM ALL OUR MEDIA PLATFORMS
4 presentation and exhibition spaces can be inhabited by artists who want to collaborate with us. Artists may choose to use the entire space or one of its parts. In the process of public art, some of the works are created specifically for the space, which allows the artist to put their vision to the test as it encounters the different currents that exist within Le Cercle. Depending on the time of day, the chosen space and context, the artistic visions benefit from Le Cercle’s different ambiances.
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The Gallery in the basement of Le Cercle is vast and uncluttered and ideal for artists who want to shape, transform and adapt the space to what their works demand.
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The Audiovisual Gallery qand its various video projection surfaces include six giant screens, a console and a sound system that can create custom sound productions.
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The Mezzanine, on the performance hall side has a brick wall of almost fifty feet. This space is well suited for classic wall hanging, and is a great showcase for photography, illustration and painting exhibitions.
Informations Contact management to submit your application exposition@le-cercle.ca
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The Aquarium is the central space, and the junction between Le Cercle’s two other spaces. Major intersection and center point within the walls, it also gives out onto the street. Its size and cube shape are well suited for installations.
04. AN ESSENTIAL MEDIA POINT OF VIEW
cULTURAL PURPOSE Central Nervous System of St-Roch Josianne Desloges, Le Soleil, October 29, 2011.
“Almost 20 years ago, the project to revitalize Saint-Roch, which aimed to give back the neighbourhood its cultural purpose was launched. Gradually, organizations, businesses, media, artists, merchants and restaurateurs settled in, but a vital piece was missing: a place where art, expression, nightlife and fine cuisine could converge. Le Cercle, which celebrates its fourth anniversary this year, embodies the heart and voice of the neighbourhood.”
Le Cercle Seen by The New York Times 36 Hours in Quebec City. Noah Rosenberg, New York Times, October 13, 2011
“For an artistically inspired night out, there’s Le Cercle, a sleek industrial-modern spaceborn of a 2009 merger between a wine bar and an adjacent performance venue. It offers live indie, rock, dance and folk music, and films, comedy shows and theater. The spot also features local art and video projections, a 2,000 bottle wine cellar and a kitchen, ideal for late-night snacking, that serves dishes like chilled smoked mussels.”
Who Wants to Play Sommelier? Wine Chronicle. Vanessa Bell, CHYZ 94.3, November 17, 2010
“The assembled choices were revealed to us. From the three samples we were given, we had to create our own wine by using different proportions. [...] I met people who were as passionate and curious as I am, I discovered a wealth of information while having fun and moreover, I discovered it with the help of a bubbly sommelier who was relevant and refreshing.”
inspired
Animated Brunches
Le Cercle: Open to families. Stéphanie Bois-Houde, Le Soleil, October 10, 2010
“Every second weekend, Le Cercle animates a brunch that reproduces the spirit of childhood breakfasts in front of the TV [...] Except here, it’s Quebec creators, through a collaboration with the Quebec Francophone Comics Festival, who take over the screen. A big screen! Le Cercle: Open to the families!”
A Musical and Visual Program Within a Restaurant Silence Gives Consent. Sophie Marcotte, Voir-Québec, June 17, 2010
“Already excellent, its cuisine (Le Cercle) has been raised a notch or two. So much so that the dishes, executed with outstanding mastery, leave us speechless. [...] At Le Cercle, gastronomy and art are hand in glove; we concluded the meal by watching a few silent animated short films projected on the wall next to us. [...] Merging is a term that perfectly summarizes Le Cercle, where young hipsters and thirty-somethings with laptops rub shoulders with businessmen in ties with the utmost of ease, and where fine cuisine is served by waiters with tattooed arms ... The final word? Bravo.”
La robe blanche by Pol Pelletier at Le Cercle
Sylvie Nicolas, le Devoir, June 6, 2011
cu riO uS
“There were many crowding chaotically at Le Cercle on June 3 to attend this special presentation of La robe blanche by Pol Pelletier. She arrived from the back of the room, in white face, a top hat, black silhouette, red shoes and gloved hands. She discreetly made her way to the bare stage before easily addressing the waiting hearts with a few words of introduction to her work in progress, a project titled voie/voix de naître.”
In the autumn the Antenne-A Festival presents a week of discovery concerts, conferences and performances.
Dominique Goulet, former Programming Director of the Festival d’été de Québec. January 2010
“They are always one step ahead of trends in terms of programming. Antenne-A lets us reach an audience that would not necessarily come to our general public performances.”
The Pecha Kucha Non-conferences: An Evening of 20 Images x 20 Seconds Networking or Happening? Raymond Poirier, Voir-Québec, September 24, 2009
“In the world of networking, it could be said that Pecha Kucha (chit chat) is a small revolution or reinvention. [...] Created in 2003 in Tokyo, this new kind of networking concept has emerged in the field of creation and design around the world. Thanks to AntenneA, it has now arrived in Quebec City.”
A Remarkable Launch
The Cream of the Danes. François Gariépy, VoirQuébec, October 2007
“A full house on Thursday at Le Cercle, formerly Rouje, with Trentemøller visiting for the first time, a concert that will forever mark the splendid space that has a promising future. And after local hero Millimetrik opened the show with the help of his laptop, Trentemøller came on stage accompanied by a guitarist and a drummer to support each note of his mesmerizing music. Visibly pleased with the response from the public (with a packed house in attendance), the Dane praised the crowd’s enthusiasm on several occasions.”
MERGING
05. Communication et DESIGN
The main actors present in the complex have a very active communications and graphics team at their disposal. Through a combination of specialized media, projects received by Le Cercle are highlighted graphically on many platforms that are adapted to the specific projects.
Le Cercle, Symbiose Vins, Antenne-A and SU CrĂŠation have their own graphic identities that compliment one another. Each identity is flexible and open, so that it can be broken down and transformed accordingly for new projects and a multitude of formats (logo, website, business cards, flyers, posters, press releases, advertisements, etc.).)
MORE THAN 100,000 VISITORS TO LE CERCLE EVERY YEAR 3,000 SUBSCRIBERS TO OUR WEEKLY AND MONTHLY MAILING LIST 120,000 VISITORS TO OUR WEBSITE IN 2011, UP 25% COMPARED TO THE YEAR BEFORE OVER 7,000 FACEBOOK GROUP SUBSCRIBERS ONE OF THE BEST MEDIA COVERAGE IN QUEBEC CITY
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Weekly E-Bulletin First-rate newsletter that reaches 3,000 self-subscribed clients every week.
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The website le-cercle.ca By combining many useful and fun platforms, the website brings together cultural information that allows our clientele to easily anticipate noteworthy programming. Blogs, menus, reservation tool, calendar, tickets, technical information and a springboard to many partner sites. On average, 10,000 visitors visit the site every month (with an increase of 4,000 visitors every month in the last year).
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Monthly Newletter An enhanced version of the weekly newsletter, at the beginning of each month it informs and highlights the upcoming programming. In addition, it presents commentary and blogs on art, philosophy, music, wine and food, written by Le Cercle’s staff and collaborators.
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Posting and Identity Our strong and easily recognizable visual identity is enhanced by the in-house production of many printed tools. Calendars, posters, and flyers are circulated to ensure communication on site and throughout the city.
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Press Relations Service Since opening, Le Cercle has maintained close ties with the journalist community of Quebec City. With the continued support of media such as Radio-Canada, Voir Québec, Le Soleil, CKRL, CHYZ, Québec Scope and Impact Campus, Le Cercle benefits from excellent press coverage in Quebec City.
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Music and Video Podcast Our “homemade reports” are very popular with our clientele. The goal is to share a sampling of concerts, menus and artistic experiences presented at Le Cercle.
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Media Placement Le Cercle maintains a regular presence in the media through advertising investments, which aim to ensure the loyalty and the development of its various audiences.
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Social Media 88% of people 18 to 34 years old in Canada have a Facebook account. Le Cercle can count on more than 7,000 subscribers on this platform. A type of virtual agora operates, where through its employees Le Cercle maintains continuous personalized exchanges with this community.
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Digital Information Projections On Site A network of screens, located inside and outside Le Cercle, systematically broadcast all the events in our spaces, as well as those of our partners who want to reach our clientele for events outside Le Cercle.
06. GENERAL
INFORMATION *
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Business Hours Mon.to wed. / 11:30 to 1:30 AM Thur., Frid. / 11:30 to 3:00 AM Saturday / 10:00 to 3:00 AM Sunday / 10:00 to 1:30 AM
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Restaurant Reservations (1-14 people) Online at www.le-cercle.ca (418) 948-8648
Group Reservations (15 people or more) ventes@le-cercle.ca
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Events Booking booking@le-cercle.ca
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General Information info@le-cercle.ca (418) 948-8648
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Accounting melanie@le-cercle.ca (418) 523-7878
The address 228 St-Joseph, Quebec City, Quebec, G1K 3A9
Communications communication@le-cercle.ca (418) 948-7684
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On the Web www.le-cercle.ca www.facebook.com/lecercle twitter.com/LeCercleQc Office Hours Monday to Friday 9:00 AM to 5:00 PM
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Exhibitions exposition@le-cercle.ca
Kitchen cuisine@le-cercle.ca (418) 523 2241
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Owners Bruno Bernier / bruno@le-cercle.ca Frédéric Gauthier / fgauthier@le-cercle.ca
LE CERCLE COMPLEX BORN FOR Art, WINES AND table