Business & Marketing

Course Number: 3827 Grade: 9, 10, 11, 12 Credit: .5 Note: May provide one semester credit of math for seniors only. Other students earn elective credit. Students who successfully complete this course will have the opportunity to earn college credit.

This course provides students with hands-on experiences on how to obtain, manage, and build their own financial resources through computer simulations, industry professional visits and personal reflection projects. This class will promote personal and financial independence by gaining an understanding of their financial options. Students will examine benefits and consequences of properly managing or mismanaging their personal wealth. Students will learn how budgeting, saving, and investing impact financial freedom. They will learn strategies to wisely invest money in stocks, bonds, and mutual funds. Students learn how to select financing and insurance for cars, apartments and homes. Other topics of instruction include managing debt and credit, credit scores, credit reports, basics of taxes and tax return preparation. This is an excellent class to prepare students for a financially secure and independent life after high school.

Course Number: 3828 Grade: 9, 10, 11, 12 Credit: .5 Sequential Course: Personal Finance Note: May provide one semester credit of math for seniors only. Other students earn elective credit. Students who successfully complete this course will have the opportunity to earn college credit.

Students will evaluate savings and investment options and implement a diversified investing strategy that is compatible with personal goals by exploring short-term and long-term investments, security trading, investment banking, measuring a portfolio performance, international investing, and mutual funds. Students will examine factors that affect their financial goals that include incurring debt, cost of credit and legal aspects of credit in order to remain both credit worthy and financially secure. Students will explain the features and roles of insurance when making choices available to consumers for protection against risk and financial loss. Students may also apply their knowledge through the stock market game. Course Numbers: 4801 Grades: 10, 11, 12 Credit: .5 Note: Students who successfully complete this course will have the opportunity to earn college credit.

Accounting is for students interested in pursuing business careers in administration, accounting, finance, sales, marketing, management, law, or for individuals with an entrepreneurial spirit. Activities and concepts covered are: accounting classifications, recording and journalizing transactions in journals, working with special journals, preparing financial statements, adjusting and closing entries. Students will complete working papers online and be introduced to computerized accounting software.

Course Number: 4802 Grades: 10, 11, 12 Credit: .5 Sequential Course: Accounting 1 Note: Students who successfully complete this course will have the opportunity to earn college credit.

Students build on their skills developed in Accounting. All work will be completed in an integrated computerized accounting system. Working with a merchandising business simulation, activities include: payroll, sales, receivables, payables, purchases, and financial statement analysis.

Course Number: 3835 Grades: 9, 10, 11, 12 Credit: .5 Note: Students who successfully complete this course will have the opportunity to earn college credit.

Students will learn the basics of designing and developing effective websites using HTML and CSS, Dreamweaver, Word Press and Google Sites. Students will develop skills in formatting text, creating links, inserting images, using table design concepts, integrating multimedia elements and using color and text effectively

Course Number: 3856 Grades: 9, 10, 11, 12 Credit: .5 Note: Students who successfully complete this course will have the opportunity to earn college credit.

Come learn through hands-on experiences by launching a social media marketing campaign and career. Businesses and consumers use social media to make their purchase decisions. Companies are eager to hire people with both the strategies and skills to manage their social media. Branding includes the use of social media websites and social networks to market a company’s products and services. This provides companies a way to reach new customers, engage existing customers, and promote their desired mission. We will focus on content creation, targeting customers, advertising, and consumer advocacy. We will also apply personal branding principles to professionally establish ourselves through effective social media channels. Learn the rules of engagement and social media ethics for marketers on the social web. The class culminates with a ‘real-world’ social media campaign utilizing new media technologies and learning about issues affecting social media. Students will learn the basics of designing and developing effective multi-media sites. Course Number: 3832 Grades: 9, 10, 11, 12 Credit: .5 Note: Students who successfully complete this course will have the opportunity to earn college credit.

In the course, students will learn how to apply graphic design principles to create a portfolio that includes a variety of business and personal publications. Students will use the features in Photoshop to manipulate digital images to be included in their publishing. Students use their creative skills to create documents such as magazine covers and pages, newsletters, business cards, brochures, advertisements, flyers and certificates. Students also learn to create images for use in digital and social media advertising.In their capstone project, students will demonstrate their knowledge of typography, graphics, images, color and page layout principles.

Course Number: 3810 Grades: 9, 10, 11, 12 Credit: .5 Note: Students who successfully complete this course will have the opportunity to earn college credit.

This is an introductory course into the world of sports, entertaiment, & hospitality marketing. Students will learn the basic functions of marketing and how these functions are applied in the sports and entertainment industries. Students have the opportunity to learn marketing concepts from industry professionals. Course content includes: managing a fantasy league team, athlete/celebrity endorsement, licensing of merchandise, corporate sponsorship, non-traditional/extreme sports, promotion and public relations. Students will gain a perspective into music, movie, and hospitality marketing including reality television and current trends in the entertainment industry. A highlight of this course includes a field trip to local sports and entertainment facilities such as Target Center

Course Number: 3815 Grades: 9, 10, 11, 12 Credit: .5 Students who successfully complete this course will have the opportunity to earn college credit. Be fully prepared for college and the workforce by gaining experience with the software and technical skills valued by college professors and employers. Students have the opportunity to become proficient in the Microsoft Office 2019 Suite in this course. Software programs covered include Excel (spreadsheet), MS Word, and PowerPoint (advanced presentation graphics). This is a foundational course for anyone pursuing post-secondary education or employment. Course Number: 4816 Grades: 9, 10, 11, 12 Credit: .5 Students who successfully complete this course will have the opportunity to earn college credit. This course is an exciting way for students to learn what it takes to be a great boss (and a satisfied employee). Students will explore various methods to help them be successful at their current and future places of employment through hands-on-projects, videos of managers in action, analysis of business ethics, discovery of management styles and techniques, working in teams, and identification of tools to motivate employees. Students will manage Knight Grounds, Irondale’s coffee shop.

Course Number: 3814 Grades: 9, 10, 11, 12 Credit: .5

The Business Entrepreneurship course is designed to introduce the student to the role of small business in contemporary society. Students are given the opportunity to study, discuss and apply the principles and methods of small business organization and management with emphasis on the marketing mix, legal considerations, financial implications, social media and more. Students will develop a business plan and marketing campaign for a new business idea. This class focuses on business, entrepreneurship, and economic concepts. Students use innovative thinking to create, market, and pitch their own company from the ground up while learning from local business professionals. Students will manage Knight Grounds, Irondale’s coffee shop.

Course Numbers: 3804 & 3805 Grades: 10, 11, 12 Credit: 1.0 Note: 1 credit for Marketing Class and 2 credits for internship (optional-see marketing internship). Students can earn college credit through 7 different community colleges with successful course completion and 4 year college credit by passing the CLEP Exam.

This course is designed as an introductory course to marketing and provides exciting classroom activities that connect instruction to college and careers. Students will explore marketing and management skills through operation of the school store, business and industry tours, and DECA Competition. Students will develop an understanding of the four P’s of marketing: Product, Price, Place, and Promotion and focus on leadership, college and career preparation, sales, promotions, and job interviews. Students will have opportunities to network with members of the business community through Rotary, job shadows, and internships. DECA is an International and college level program where students can gain leadership positions at the local, district, state, and international levels. This year’s International Conference is held in Anaheim, CA. As in previous years, students have an opportunity to attend an educational conference and tour in New York, NY.

Course Number: 3806 & 3807 Grades: 11, 12 Credit: 1.0 Note: 1 credit for Marketing Class and 2 credits for internship (optional-see marketing internship). Students can earn college credit through 7 different community colleges with successful course completion and 4 year college credit by passing the CLEP Exam.

This class will operate during the same class periods as Marketing (DECA) and is designed to offer an option for second year students who want additional leadership and officer positions as well as advanced community involvement opportunities. Examples of these include; DECA Officer Team, Rotary involvement, DECA Competition, School Store Management, as well as Camp Enterprise. Individualized curriculum is provided based on career and college areas of interest with job shadows and internship opportunities, Course Number: 3887 & 3888 Grades: 12 Credit: 1.0 Sequential Course: Marketing 1 & 2 Note: 1 credit for Marketing Class and 2 credits for internship (optional-see marketing internship). Students can earn college credit through 7 different community colleges with successful course completion and 4 year college credit by passing the CLEP Exam.

Students will be exposed to all aspects of marketing and management. They will develop skills necessary to be a leader in the community and workplace. Course skill building includes: group decision making, problem-solving, teamwork, leadership and project management. Advanced marketing concepts will be examined during this one-year course include consumer behavior, marketing research, management strategies, and employability skills. DECA, the co-curricular student organization, will provide opportunities for leadership, professional networking, business competitions, and scholarships.

Course Number: 3808 & 3809 Grades: 10, 11, 12 Credit: 2.0 Sequential Course: Concurrent enrollment in Intro. to Marketing, Advanced Marketing or Marketing 3 Note: Students who successfully complete this course will have an opportunity to earn college credit.

Students enrolled in Marketing may earn up to two additional elective credits through a supervised work experience, internship in an area related to the students business or marketing career interest. Students have the option of attending school all day or work release after fourth or fifth hour