BERGHAUS and are registered trade marks of Berghaus Limited. GORE-TEX is a registered trade mark of W.L. Gore & Associates. EXTREM and MTNHAUS are trade marks of Berghaus Limited. Š Berghaus Limited 2010.
M23674_AW11_Look_Book.indd 1-2
FILE NAME: M23674_AW11_Look_Book.indd
Studio Self-check/ Signoff
NO. OF PAGES: 16 BLEED: 3mm
KB
SIZE: 148.5x210 SPECIAL: See notes
REPRO: CMYK
Design
Creative
AH #1
AH #2
KN/ JH
HP
KS
KMc
Production
Notes: German and English text on seperate layers.
Version:
02
AW11 Seasonal Look Book
Contact details:
CLIENT: Berghaus CAMPAIGN: AW11 Look Book CREATED/AMENDED BY: KQ/KB
09/11/2010 17:20
More thought. Less weight.
Solo ascents in the Himalayas, ice climbing in the Alps, mountaineering in Arctic winds. At Berghaus we know the demands placed on our products. We know because we work closely with top athletes in the design and development of each product, giving us a unique insight into the needs and demands of the outdoor user.
‘ we work closely with top athletes, giving us a unique insight into the needs and demands of the outdoor user.’
So, we understand outdoor users require lightweight products. But that doesn’t mean a drop in performance, fit, or capability. Lightweight actually means more versatile, more breathable, less bulky. Which of course means our outdoor users are never held back on their search for adventure.
www.berghaus.com
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09/11/2010 17:20
MtnHaus is our global design and development department that sits at the very core of Berghaus’ commitment to technical innovation and performance. Using the most advanced construction techniques and athlete testing, MtnHaus has developed products for Autumn/Winter 2011 that break boundaries and provide whole new levels in protection and durability.
‘ We’re Committed to technical innovation and performance.’
Rigorously tested by athletes
Increased water repellency
Enhanced heat retention
Higher warmth to weight ratio
Design and Development.
Reduced drying time
www.berghaus.com
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Mount Asgard Hybrid Jacket
09/11/2010 17:20
Every gram counts.
The most breathable GORE-TEX® ever
During the design process, every component is weighed and any unnecessary weight shaved off each product – resulting in highly functional clothing and superb durability without the bulk. This is lightweight clothing that takes performance to a new level.
Fully windproof jacket Tested in the toughest conditions
Minimalist seaming. Thinner membranes. Our Extrem range may be lightweight, but it’s heavy on performance, durability and functionality – all you need when facing a solo ascent in Arctic Winds or racing towards a summit in the Alps.
Total dryness
Ultimate packability
‘ lightweight clothing that takes performance to a new level.’
Soft and quiet fabric
www.berghaus.com
M23674_AW11_Look_Book.indd 7-8
Velum Jacket GORE-TEX® Active Shell
09/11/2010 17:20
‘ This is thermal insulation technology at its very best.’
When the weather turns cold, warmth and comfort become vital. Our down technology offers unrivalled lightweight performance. Berghaus uses unique and innovative treatments and technologies, with reduced drying times and less water absorption, we ensure protection even in the toughest of conditions.
Outstanding warmth to weight ratio
Now with a warmth to weight ratio expertly combined with water resistance, unbeatable insulation is ensured where it matters most. This is thermal insulation technology at its very best. Quicker drying
Warmth to weight.
Enhanced heat retention Innovative thermal insulation technology
Superior comfort combined with protection Stays dryer for longer www.berghaus.com
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Magma Down Jacket
09/11/2010 17:20
‘ we know the smallest of details can make the biggest difference.’
Berghaus and GORE-TEX® are the leading names in outdoor clothing. For over 30 years, we have been developing clothing and equipment together that has scaled new heights in style, fit and performance. And it’s this experience that makes us the experts in the outdoors, and makes our products so popular with those that use them.
Fixed hood with peak and volume adjuster
Adjustable cuffs and hem
This close relationship has produced our new Trail 2-layer GORE-TEX® range. Attractive, high-specification clothing with Premium GORE-TEX® Performance Shell fabrics that give maximum protection while being packed with intelligent, well-thought-out features and design elements that only Berghaus can offer.
Water and wind resistant
Pit zips for venting
Our experience in the outdoors is what makes your experience in the outdoors. Riri zip
www.berghaus.com
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Moraine Jacket
09/11/2010 17:20
‘ we’ve combined versatility with A lighter-weight design.’
Escapism, fresh air, adventure. The thrill of the outdoors is inspiring whatever adventure you’re on, so when creating our range for the more everyday user, it’s versatility that comes to the forefront. Now we’ve combined the versatility, innovation and durability with a lighter-weight design approach, meaning users can enjoy every journey without being weighed down.
A range of design features that combine style with substance
Fitted design ensures an attractive look and versatile functionality
Specifically considered fabrics to ensure comfort without rubbing
Lightweight design ensures packability
www.berghaus.com
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The great outdoors, only lighter.
Jurra Down Jacket
09/11/2010 17:20
It’s all in the detail.
Soft and comfortable when you need it most. A flattering fit Complementary style with fashionable colours
Peaked hood for added protection in the wet
Breathable protection helps maintains the right body temperature
WOMEN’S insight
Thanks to in-depth research, we know more than we ever have about what women want from outdoor clothing. So whether heading to the summit or a weekend walk, Berghaus understands the need to be dry, comfortable and also stylish. So while we’re still committed to performance, protection and durability for all conditions and activities, we’re also delivering the style, versatility and comfort that make our clothing attractive as well as practical. When it comes to our women’s range, it’s all in the detail.
Extra pockets for those little essentials
Velum Jacket GORE-TEX© Active Shell
‘ whether heading to the summit or a weekend walk, Berghaus understand the need to be dry, comfortable and also stylish.’
Mount Asgard Hybrid Jacket Teton Softshell
www.berghaus.com
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09/11/2010 17:21