Montanan Ad Sales Brochure 2011-12
If you're interested in reaching more than 90,000 households through the Montanan, this is your ultimate resource. The Montanan, the magazine of The University of Montana, is published by University Relations. For questions or more information, call the Montanan editorial offices at 406-243-2488.
What our readers say s full page 7.5” x 9.625” s half page 3.625” x 9.625” full-page bleed 8.625” x 11.125” s s 1/3 page 7.5” x 3.0625” s s s half page 7.5” x 4.6875” s s 1/4 page 3.625” x 4.6875” s s s Publication dates The Montanan is published in January, May, and September. Deadlines are approximately six weeks before the publication date. Ad Dimensions (in inches) Width Height Full-page bleed 8.625” 11.125” Full page 7.5” 9.625” 1/2 page horizontal 7.5” 4.6875” 1/2 page vertical 3.625” 9.625” 1/3 page (horizontal only) 7.5” 3.0625” 1/4 page 3.625” 4.6875” All ads will run in process full-color (CMYK) and should be submitted as such. Use only CMYK colors to build your ads and no spot colors. All images must be at least 300 dots per inch (dpi). Ink density should not exceed 300 percent. Preferred ad format is a highresolution PDF file. Use the “press quality” PDF setting or equivalent when making your PDF. (The press quality resolution setting in Adobe Acrobat should be 2,400 dpi.) Please embed all fonts. Trim size of book: 8.375” wide x 10.875” deep Rates Covers 1x 2x 3x Outside back cover $3,588 $2,622 $1,675 Inside back cover $3,588 $2,622 $1,675 First ad full-page $3,588 $2,622 $1,675 First ad half page $2,028 $1,375 $1,080 Full-page $2,990 $2,280 $1,490 1/2 page $1,690 $1,195 $790 1/3 page (horizontal only) $1,050 $750 $495 1/4 page $640 $525 $450 Inside “ Each issue of the Montanan lifts my spirits as I read through the pages, look at the ads, and see the changes in both the University and surrounding community. I will continue to read the issues, looking longingly at all of the mountains, snow, and fall colors... Full-page ads with a bleed must include a 1/8” bleed area on all sides—outside of the trim size. It is best to keep copy 3/8” from the trim. If you plan to build your ad completely in Photoshop, please contact us first for specific instructions. Please submit a printed hard copy proof of your ad along with your electronic files. Barbara LaMont ’92 As a graduate of The University of Montana, I anticipate the release of every new issue. The Montanan is my way of staying in touch with the community, lifestyle, and spirit that I have loved my entire life. As I continue to find myself farther and farther from Montana, I only need to pick up the magazine to find myself back in the great state! Tait Engebretsen ’07 We recently received the fall Montanan and think it was the best since I started to receive it after graduating. We get back to Missoula every year. Keep up the good work. John Dunning ’50 Thanks for our Montanan. You are surely in the top percentage of excellence in college magazine publications. Lt. Col. Sidney R. Howard, U.S.A.F., Ret. ’62 ” I want you to know I think the Montanan is just great. I read it from cover to cover as soon as I get it. Keep up the good work! Robin Gray Allen ’72 montanan AD INFORMATION For further information, contact: John Heaney ’02 Montanan Editor-in-Chief 406-243-2488 firstname.lastname@example.org Eric Elander ‘76 Montanan Ad Representative 406-360-3321 email@example.com visit us online at www.umt.edu/montanan T H e M a g a z i n e o f th e U n i v e r s i t y o f M o n t a n a I Advertising Information PROUD TO BE A GRIZ MONTANAN: WHEREVER I AM A popular theme running through the pages of the Montanan is Montana pride—for the University, Griz Nation, and Big Sky Country. In our latest readership survey, we found that most alums say the Montanan is their No. 1 source for receiving information about and staying connected to UM. If your aim as an advertiser is to reach a large, college-educated, higher-income audience, you couldn’t ask for a better medium than the Montanan. Subscribers: 96,747 Missoula and surrounding area: 19,345* Alberton, Arlee, Bonner, Clinton, Frenchtown, Huson, Lolo, Milltown, Missoula Flathead Valley: 4,885 Kalispell, Big Arm, Bigfork, Columbia Falls, Dayton, Elmo, Lakeside, Rollins, Somers, Whitefish, Polson Bitterroot Valley: 2,914 Corvallis, Darby, Florence, Hamilton, Stevensville, Sula, Victor Gallatin Valley: 1,634 THE MONTANAN Belgrade, Big Sky, Bozeman, Gallatin Gateway, Manhattan The Montanan, the award-winning magazine of The University of Montana, is published three times a year and distributed to more than 82,000 households of alumni, friends, and supporters throughout the state, nation, and world. The magazine informs readers about what’s going on at the University and inspires loyalty that will keep alumni and friends connected to UM their entire lives. The Montanan provides interesting feature stories and departments that are well-balanced and intriguing for younger and older readers alike. Read by a wide audience including alumni, donors, legislators, faculty, administrators, and friends of the University, each issue of the Montanan brims with content. Every edition includes a campus feature, an alumni profile, and a trend piece that delves into the arts, entertainment, business, music, or sports. In addition, the magazine also includes campus news in “Around the Oval,” updates from our alums in the popular “About Alumni” section, and historical looks at campus in “Artifacts.” 1,378 Midwest 8% (7,473) Northeast 5% ‘00s college-educated and most are in their prime income-earning years. ‘90s Location: Montanan readers either currently reside or at one time lived in Montana and have an inherent interest in the state’s products and services. Presence: Each issue is published online at www.umt.edu/montanan and www.issuu.com/montanan. 49,232 households (75,371) Education: Because Montanan readers are graduates of The University of Montana, our readers are including a prestigious Gold Award from the Council for Advancement and Support of Education and a Silver Award from Higher Ed Marketing. (51% of circulation) 3,248 West 78% the magazine), the Montanan has the largest circulation of any magazine produced in Montana. With new graduates added each year, the readership continually grows. It is published in January, May, and September. Prominence: With compelling content and fetching design, the Montanan has received numerous awards, Helena: Butte: Circulation: Delivered to more than 82,000 households (many with multiple alums in residence who read are significantly lower than any other Montana-based magazine. Montana Great Falls: 2,571 WHY SHOULD I ADVERTISE IN THE MONTANAN ? Value: Advertisers in the Montanan pay far less to reach more customers. Multiple-issue advertising rates Billings: 3,555 ‘70s READERSHIP BY CLASS YEAR 52% of readers are in their 20s, 30s, and early 40s ‘30s 0.3% ‘40s 2% ‘60s ‘50s 5% 8.7% 15% 28% Southwest 5% ‘80s 21% (5,155) 17% South 4% (4,038) *Numbers based on household circulation ‘10s 3% www.umt.edu/montanan (4,710)