Monmouth College Catalog 2014-2015

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ARTS MANAGEMENT The minor in Arts Management is an interdisciplinary program that provides students the ability to build expertise in organizational governance, administration and management. It focuses on the unique challenges that face arts institutions and is designed to complement majors in artistic, advocacy and educational endeavors. Managers are lifelong learners and lead in a world where the only constant is change. Managers rely on organizational and communication skills, and recognize the need to lead based on sound ethical and persuasive skills. In particular, leaders of nonprofit arts organizations work towards the betterment of society. By bringing together students and faculty from a variety of disciplines and opening discussion on similarities and differences in managing arts organizations; this major provides opportunities to explore areas such as advocacy, philanthropy, and community outreach. The goals of the Arts Management Minor are: 1. To help create the next generation of managers for museums, art galleries, theatres, symphonies, social service organizations, educational institutions; 2. To help create effective managers for arts organizations so they can forward their organization’s mission; 3. To highlight an alternative career path for those interested in the arts, and in public service.

Required courses for the Minor in Arts Management: BUSI 105 BUSI 307 ECON 200 PUBR 363 PUBR 367 ARMT 237 ARMT 337 ARMT 497

Introduction to Commerce Principles of Marketing Principles of Economics Writing for Media and PR Layout and Design or ARTD 230 Typography and Logo Arts Management Marketing/PR Arts Management Leadership Internship in Arts Management

Course Descriptions: ARMT 237. Arts Management, Marketing, and Public Relations 1.0 course credit Study of marketing, public/media relations, and promotion as they relate to arts organizations. (This course will serve as an alternate prerequisite for PUBR 363, PUBR 367.) ARMT 337. Arts Management Leadership 1.0 course credit This course will include study of arts management history, organizational structure, leadership, finance and fundraising. ARMT 497. Internship in Arts Management .05 course credit An experience designed to allow students to independently demonstrate competence and to help prepare them for employment. Prerequisite: Junior standing and consent of instructor.

MONMOUTH COLLEGE ACADEMIC CATALOG

2014–2015


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