INTRODUCTION
Togenerateourbrand,webaseourselves mainlyontheorganicshapeofour productaswellasitscurvesandonthe objectivesoftheproject. Italsoincludesawarmpaletteingreen andgraytones.
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MOODBOARD FONTS COLORPALETTE
I N D E X
I N
D E X
LOGO ISOTYPE ENDSYMBOL 4 5 6
MOOD BOARD
FONTS BODYTEXT Aa Aa HEADINGS Aa Aa OpenSansExtraBold OpenSans OpenSansLight MontserratExtraLight Aa
COLOR PALETTE ·#0C2000 #375F3B #759757 #FFFFFF #C4C8BF
LOGO SYMBOLDEVELOPMENT #759757 20% 15% 10% Secondidea Thirdidea
1 2 3 Secondidea Thirdidea #759757 SYMBOLDEVELOPMENT
ISOTYPE
MAINLOGO
SECONDARY LOGO
BRANDDEVELOPMENT