SHOWGUIDE
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CONTENTS 05 Welcome 06 2022 Festival Market Report 10 Itinerary 11 Menu 12 How the Awards are decided 13 The Innovation Award 14 The Grassroots Festival Award 15 Best Overseas Festival 16 Marketing Campaign of the Year 17 Best New Festival 19 Promoter of the Year 21 Best Festival for Emerging Talent 23 Best Metropolitan Festival 25 The Positively Perfect Pivot Award 27 The UK Greener Festival Award 29 Best Family Festival 31 Best Non-Music Festival 33 The Brand Activation Award 35 Best Festival Production 37 Best Small Festival 39 Best Medium-Sized Festival 41 Best Large Festival 42 Line-Up of the Year 43 The Sarah Nulty Community Impact Award 45 The Outstanding Contribution to Festivals Award 47 Here’s to 2022!
Welcome to the 17th edition of the UK Festival Awards!
It’s been a while, 3 years is too long but we’re back together to look back at the first full festival season since our enforced break. We’re together to celebrate and acknowledge each other’s vision, creativity, tenacity, and energy that powers our world-leading festival industry.
With almost 400 entries generating almost 200,000 votes, engagement with the UK Festival Awards is as strong as it has ever been, demonstrating the public’s continued love of festivals which will surely provide a good platform for everyone to face the challenges ahead.
This year you’ll notice two new categories: The one-off Positively Perfect Pivot Award, recognising the efforts made by festival organisers and suppliers during the Covid 19 pandemic, and the Sarah Nulty Community Impact Award, dedicated to Sarah in consultation with her family and colleagues, this award celebrates those festival that go the extra mile to have a positive impact on issues facing the communities that surround them. A reminder to us all to #bemorenulty
To reach the shortlist stage of the UK Festival Awards is no mean feat, we congratulate every one of you. But this year more than any, the fact that you and we are still here to celebrate together is a huge reward. Not that we ever doubt the UK’s appetite for a great festival, and you ability to provide them.
Cheers!
The UK Festival Awards team
Who is the Festival Goer? AG E 18-24 12% 22% 18% 21% 9% 9% 25-34 35-44 45-54 55-64 65+ Only 14% of festival goers attended festivals outside the UK Children top 10 festivals ever attended top 10 festivals Visited this year Rock / Indie Pop / RnB Dance Jazz / Funk / Soul / Blues 61% 39% 38% 28% Metal / Punk Hip hop / Grime World / Reggae Folk / Country 27% 25% 24% Ambient / Electronica Classical 16% 6% 17% THE MUSIC THEY LIKE Festival Market Report 2022 Census data gathered from 7,000 festival-goers on their experiences and interactions with festivals in 2022. Questions? Contact charlie.mitchell@cga.co.uk MALE 39% FEMALE 60% OTHER 1% RATHER NOT SAY 1% OF FESTIVAL GOERS HAVE CHILDREN OF FESTIVAL GOERS ARE CHILD FREE 34% 66%
Sustainability and Ethical Expectations
Sustainability attitudes
81%
of festival goers expect all of the festivals that they attend to tackle their environmental impacts
79%
of festival goers are concerned about the wastage assocated with festivals
37%
of festival goers were concerned or very concerned about safety at the festivals they visited
festivals have begun to offer free drug testing facilities onsite, What DO THEY THINK?
I think this is a good idea but only if the acts are of a good standard. It is not worth losing out on good acts simply to make the gender balance.
Security should be better at picking this up not advocating it
What do THEYthink about...
I prefer line ups based on talent and popularity rather than gender.
I agree with it and believe it's important that festivals try to achieve it, it's highly commendable that they hold themselves up to be accountable like this.
of festival goers do not care about the environmental impact that festivals create
56%
11% of festival goers care more about the overall environmental, social and sustainability impact of festivals than they did this time last year
It's great! Helps to create a safer festival. It is good to recognise that people are going to do it so may as well provide an option for people to check out what they are taking to ensure it isn't something they weren't expecting.
Is a good idea in theory but I have seen people be followed back to their campsite and later have police have shown up to confiscate and even sometimes eject the person/persons from the festival.
This is s great idea, I don't do drugs. However I feel if people choose to then this facility at least give people the chance to do so safely
It is essential that all festival line-ups are gender balanced. It puts me o going to a festival if there are not enough women or bands of ethnic diversity on the line-up
I think we shouldn't force representation when it comes to talent, we should judge musical acts as being genderless when judging who to add to a set list or line up. Forcing representation means others miss out.
festivals pledging to achieve a 50/50 gender balance in their line-ups? Best way to overcome climate change? Changing our daily behaviour Developing solar energy Planting forestry Developing wind energy Community scale energy projects 49% 14% 12% 9% 6%
After recent festival deaths from drugs it seems a safer way for those involved
23% WILL ATTEND FEWER FESTIVALS IN 2023 THEY BOUGHT TICKETS... After the headliners were announced When early bird tickets went on sale When my friends bought theirs When the full line-up had been released When there was an early-bird offer The Path to Purchase Where did they buy festival tickets? ... AND WHERE DID THEY NOTICE ADVERTS FOR FESTIVALS? 92% oF PEOPLE SAID THEY WERE IMPACTED BY INCREASED COST OF LIVING 28% WILL SPEND LESS ON ALCOHOL 28% 33% 23% 23% 24% 58% of festival goers think the advancement of technology (e.g. more digital ordering through apps/ websites) WOULD have A POSITIVE IMPACT on THIER future visits to festivals A year in advance 25% Six months in advance 22% Nine months in advance 19% Three months in advance 12% One month in advance 5% One week in advance 2% On the day 1% How far in advance did THEY buy tickets? THEY THOUGHT TICKET PRICES WERE... Overpriced 20% About right 60% Good value for money 20% 45% 23% 20% 7% 12% ideal size of festival? Fewer than 1,000 people 4% 1,000 - 5,000 people 17% 5,000 - 10,000 people 22% 10,000 - 20,000 people 17% 20,000 - 30,000 people 9% 30,000 - 50,000 people 5% 50,000 - 75,000 people 2% More than 75,000 people 2% FESTIVAL GOERS PREFER A SMALLER EVENT, WITH FESTIVALS WITH AN ATTENDANCE OF 5000 - 10,000 PEOPLE BEING THE MOST POPULAR. ONLY 4% PREFERRED AN EVENT WITH 50,000 + ATTENDANCE
HOW WERE THE FOOD & drink PRICES? 0% 10% 20% 30% 40% 50% 60% VERY REASONABLE ABOUT RIGHT A LITTLE STEEP TOTAL RIP-OFF 51% of festival goers have tried new drinks at festivals The Festival Experience THEIR financial approach to festivals this summer... allocated a set amount of money to spend, but got more as needed - 24% Someone else was responsible for the money - 1% allocated a set amount of money to spend AND DIDN’T SPEND MORE - 23% I just spent what I spent and didn't really think about it - 52% AVERAGE SPEND PER DAY FOOD £23.71 Drink £32.27 OVERALL £123 ... and what they hated Favourite bands clashing Restrictions on what you could bring Wet and muddY conditions the price of food and drink Queues and overcrowding of festival goers rate the “provision of non-musical attractions and entertainment” as important in their decision of which festivals to attend 41% Free trials/samples of food and drink brands Unique music experiences Sponsored bar areas Selfie booths GUEST SPEAKERS Unique entertainment experiences Free body art/glitter bars Wellbeing activities (Such as yoga, meditation) Unique cultural experiences Learning experiences Experiences for children Viewing towers and unique buildings Discovery stages Secret parties 49% 46% 32% 31% 31% 26% 21% 21% 19% 18% 16% 16% 14% 11% 14% what would most improve their experience at festivals? % of festival-goers who rated the food and drinks offering at festivals as excellent FOOD - 24% DRINK - 14% What THEY loveD most about festivals IN 2022 0% 5% 10% 15% 20% 25% 30% Trying new food / drinks Meeting new people Drinking with my friends New and unique experiences The sense of escapism Hanging out with my friends The atmosphere The music 10% 20% 30% 40% 50% 74% of festival goers think SOUND QUALITY IS THE MOST IMPORTANT ASPECT OF PRODUCTION QUALITY AT A FESTIVAL
ITINERARY
18:30 – Arrival and Welcome drinks, sponsored by Peppermint. The opportunity to visit and sample the O’Donnell Moonshine Shack 19:30 – Dinner 21:00 – Awards Ceremony hosted by Andrew Maxwell 22:30 – In-House Afterparty Live Music from The Public Eye and Electric Pets DJs from our charity partner, Last Night a DJ Saved My Life 23:30 – Pizza Slices by Voodoo Ray’s 02:00 – Carriages Exact timings are subject to change
Menu
by Chef, Sam Grainger
To begin
Salt baked celeriac, roast shiitake mushroom and kelp broth, charred hispi cabbage, peas, loveage oil.
Default main Meat main
Carrots slow braised in Pamona Island IPA, parched peas, curry pie crust crumb, pickled roscoff onions.
Smoked duck breast, celeriac purée, roast crepidene beetroots, pickled roscoff onions, Bury black pudding crumb, blackberry and vimto jus.
Dessert
Vegan Chocolate Ganache
Wine Beer
A half bottle per guest courtesy of Peppermint Samples courtesy of Camden Town Brewery
HOW THE AWARDS ARE DECIDED
This year, we have placed more awards than ever before in the hands of the public vote, without the influence of a judging panel.
The votes have been weighted according to festival size, with the decision being ultimately guided by the proportion of your audience that thinks you deserve their vote.
The following categories are decided by public vote:
• Best Non-Music Festival
• Best Family Festival
• The Grassroots Festival Award
• Best Overseas Festival
• Best New Festival
• Best Metropolitan Festival
• Best Small Festival
• Best Medium Festival
• Best Large Festival
For the following awards, we engage a panel of relevant specialists and industry luminaries to study entries and decide their preferences. Those categories decided by the judging panel are:
• Marketing Campaign of the Year
• The Innovation Award
• The Sarah Nulty Community Impact Award
• The Positively Perfect Pivot Award
• Best Festival Production
• The Brand Activation Award
• Line-Up of the Year
• Year
• The UK Greener Festival Award
• Promoter of the year
The Outstanding Contribution to Festival Award is decided by Festival Awards staff.
THE AWARDS
THE INNOVATION AWARD
Either by adopting emerging technologies, pioneering a bold new initiative, or executing an especially unique concept, this award recognises the most cutting-edge festival or organisation.
FINALISTS
WEEZPAY AND WEEZACCESS AT BOOMTOWN NFT-TIX AT EXIT FESTIVAL SSEN GRID AT NEW FOREST FOLK CERTIFIC AT STANDON CALLING
THE AWARDS 3 WISHES FAIRY FESTIVAL BEARDY FOLK FESTIVAL CALL OF THE WILD FESTIVAL KRANKENHAUS NEW FOREST FOLK FESTIVAL RADAR FESTIVAL FINALISTS THE GRASSROOTS FESTIVAL AWARD This award acknowledges the independent festivals whose organisers sacrifice their time, energy and finances in order to host an event that’s true to their ideals and free of commercial interests.
Sponsored by
Although the UK festival scene is one of the most renowned in the world, we can’t ignore the endless amazing events abroad. From rock music in Tokyo to dance beats on a beautiful Croatian beach, this award recognises the best overseas festivals of 2019.
THE AWARDS FINALISTS 8 FESTIVAL #MYBLOODYFESTIVAL ALTITUDE COMEDY FESTIVAL AMP LOST AND FOUND DIMENSIONS SNOWBOMBING SZIGET BEST OVERSEAS FESTIVAL
Sponsored by
PRESENTED by
2000 TREES CAMP BESTIVAL SHROPSHIRE OTHERLANDS PARKLIFE TRUCK FESTIVAL WIRELESS THE AWARDS FINALISTS
YEAR This award goes to those
and effective marketing or PR campaign
the season.
MARKETING CAMPAIGN OF THE
responsible for the most unique
of
Recognising
THE AWARDS LIVE AT LEEDS IN THE PARK MANCHESTER ADORED RADAR FESTIVAL REGGAE LAND ROCK THE MOTE SUMMER LOVE FESTIVAL FINALISTS
NEW
BEST
FESTIVAL
the most promising new festival that launched after 2019.
PRESENTS HIDDEN JOB ROLES 150+ WORK OPPORTUNITIES LIVE INTERVIEWS LEARNING ZONES APPRENTICESHIPS EXPERT PANELS LIVE DEMOS AND TRAINING INSPIRATIONAL TALKS GIVEAWAYS & COMPETITIONS NETWORKING KEYNOTE SPEAKERS TV AND FILM CAREERS VIRTUAL PRODUCTION LIVE EVENTS & FESTIVAL CAREERS www.productionfutures.co.uk 23 JANUARY 2023 HOSTED BY AND
PROMOTER OF THE YEAR
SPONSORED BY
FESTIVAL
FESTIVAL
EXPRESS
THE AWARDS ALTITUDE COMEDY
BLACK DEER
AMERICAN
PRESENTS BST HYDE PARK EVENT HORIZON FLY FINALISTS
This award recognises the promoter behind at least one outstanding festival, who may have notably overcome adversity or exceeded expectations.
To the artists, the organisers, the attendees and everyone who made it happen, it was brilliant to be a part of it with you.
Congratulations to all the Award winners, everyone who was lucky enough to be nominated, and we’ll see you in a field somewhere next year.
The TikTok Team
Thank you for sharing your festival moments with us this year. We’ve loved every second of it.
BEST FESTIVAL FOR EMERGING TALENT
SPONSORED BY
This award goes to the festival that most effectively supports and promotes the smallest names on its line-up, helping to guarantee a future in which festivals remain musically vibrant and diverse.
THE AWARDS 2000 TREES BREAKING BANDS CROSS THE TRACKS LATINO LIFE STRAWBERRIES AND CREEM THE GREAT ESCAPE FINALISTS
We make crowds In 2022 we helped... Sell 1.5 million tickets and generate £79 million in revenue for our clients Award-winning Trusted by festivals, events, and destinations around the world Want to sell more tickets? Get in touch. www.mustardmedia.co.uk
One of the more significant changes in the festival landscape over the last few years has been the rise of metropolitan festivals, and this award is bestowed upon the festival that most convincingly made a city its own.
THE AWARDS DOT TO DOT FLY OPEN AIR LIVE AT LEEDS IN THE CITY NEIGHBOURHOOD FESTIVAL OUTBREAK FEST LIVERPOOL SOUND CITY FINALISTS BEST METROPOLITAN
FESTIVAL SPONSORED BY
1.
We provide testing and associated harm reduction services: The Loop’s multi disciplinary teams of chemists, criminologists & health professionals provide rapid, accurate, expert advice on what is in circulation in local drug markets, to inform stakeholders of relative risks and what they mean for your customers’ safety
2.
We provide training: The Loop’s professional training team delivers training on topical issues including drugs awareness, harm reduction and spiking for event industry staff and customers, drawing on our testing and broader evidence base
3. We provide information: The Loop’s findings are shared through the media, social media and academic channels, to keep building a high quality research and evidence base on trends in drug use, drug markets and associated risk
The Loop Drug Checking Service is a registered charity (No. 1200533). Founded in 2012, we provide professional harm reduction services around drugs and alcohol We are an evidence based health service which introduced the UK’s first drug checking services at festivals from 2016 and in city centres from 2018, and with publicly funded, local government commissioned, Home Office licensed, regular drug checking starting in 2023.
The Loop works closely with police, public health, events industries, universities, media, social media, and other stakeholders to deliver, evaluate and disseminate the findings of its pioneering services. We have a small paid staff team, but predominantly our services are delivered by volunteers chemists, doctors, nurses, and researchers, across the UK
If you are interested in learning more about our services, donating to our mission, or working with us, please speak to us and find out more through our social media or website, linked below!
SCAN ME!
@wearetheloopUK @theloop
@wearetheloopUK
UK
The Loop Drug Checking Service
THE AWARDS AFRICA OYÉ BACK 2 EVENTS FOR COVID 19 FLY EVENTS FOCUS WALES WOO FEST FINALISTS THE POSITIVELY PERFECT PIVOT AWARD
A
sponsored by
one off award for the organisation judged to have best repurposed themselves, their skills or their kit to the good of communities during the Covid 19 pandemic. For organisers or suppliers.
THE UK GREENER FESTIVAL AWARD
THE AWARDS AMERICAN EXPRESS PRESENTS BST HYDE PARK CAMBRIDGE FOLK FESTIVAL GREENBELT GREEN GATHERING SHAMBALA FINALISTS
AWARDED by Festivals shortlisted for this award have shown the most dedication to reducing their environmental impact, based upon detailed site assessments and analysis from A Greener Festival.
We Are a Leading Provider of Event Services to the UK Event Industry Belladrum Big Feastival Camp Bestival’s Lost Village anpr cashless parking solutions Traffic planning traffic management event signage gps white lining car park prep campervan prep admissions & programme sales csas o8000 246 800 info@eventtc.com www.eventtc.com . . . . . .
THE AWARDS 3 WISHES FAIRY FESTIVAL CALL OF THE WILD KRANKENHAUS SHREWSBURY FOLK FESTIVAL TEDDY ROCKS FESTIVAL WOO FEST
FAMILY
FINALISTS BEST
FESTIVAL In contrast to the hedonism that still characterises many festivals, this award goes to the event that best caters towards families – taking into account both the quality of entertainment and facilities on offer. sponsored by
THE AWARDS BOURNEMOUTH 7S LIGHTOPIA FESTIVAL MIGHTY DUB FEST ORBIT FITNESS FESTIVAL ROCK OYSTER YORKSHIRE DALES FOOD & DRINK FESTIVAL FINALISTS BEST NON-MUSIC FESTIVAL From food & drink festivals, film festivals, gaming, sports, and so on, this award recognising the best non-music festival in the UK for 2022. SPONSORED BY
THE
ACTIVATION AWARD
FINALISTS
AND ALL POINTS EAST PRESENTS SUMMER SESSIONS VISIT ARKANSAS AT BLACK DEER RIOT LABS FOR RIOT REHAB LA Z BOY AND FROM THE FIELDS VODAFONE 5G HAPTIC SUITS AT MIGHTY HOOPLA NETFLIX AT SUNDOWN (BY THE COLLAB/FAMILY
THE AWARDS RAYBAN
LTD)
BRAND
SPONSORED BY This award recognises the brand that brought their best activation to festivals in 2022.
SUBSCRIBE TO TPi & TPMEA ONLINE WWW.TPiMAGAZINE.COM WWW.TPMEAMAGAZINE.COM
BEST FESTIVAL PRODUCTION
THE AWARDS AMERICAN EXPRESS PRESENTS BST HYDE PARK BEAT-HERDER BLACK DEER FESTIVAL BOOMTOWN LOST VILLAGE FINALISTS
to
– this award
for
SPONSORED BY From sound to lighting, staging
set design, and special effects to video
recognises the incredible impact production plays in creating memorable experiences
festival-goers.
www.wegetsponsors.com PROUD TO BE WORKING WITH H E R E A R E A F E W O F T H E C L I E N T S W E W E R E D E L I G H T E D T O W O R K W I T H I N 2 0 2 2 . AND MANY MORE...
THE AWARDS BACK 2 FESTIVAL BEARDY FOLK FESTIVAL BREAKING BANDS FESTIVAL NEW FOREST FOLK FESTIVAL OUTBREAK FEST WOO FEST FINALISTS BEST SMALL FESTIVAL This award recognises the best festival with a daily capacity lower than 10,000. SUPPORTED BY
THE AWARDS 2000TREES ARCTANGENT BEAT-HERDER BLACK DEER BLUEDOT TRUCK FESTIVAL FINALISTS BEST MEDIUM-SIZED FESTIVAL SPONSORED BY This award recognises the best festival with a daily capacity between 10,000 – 39,999.
EXPERIENCE,
Best Bar Company Festival Supplier Awards 2017 Best Bar Company Festival Supplier Awards 2018 Best Bar Company Event Production Awards 2019 Best Bar Company Festival Supplier Awards 2020 Team of the Year Festival Supplier Awards 2020 Best Bar Company Event Production Awards 2020 Best Bar Company Festival Supplier Awards 2022 Best Bar Company Event Production Awards 2022
bars in any event
First-class
CONFIDENCE & CAPABILITY Award-winning event bar solutions that support your event and deliver the best bottom line results.
Innovative, industry-leading event bar solutions Self-serve, f rictionless, tech-driven dispense Data driven real time sales intelligence The best staff in the business Event pop-ups & restaurants In-house brand activation agency: equalsagency.co.uk
www.peppermintevents.co.uk
THE AWARDS AMERICAN EXPRESS PRESENTS BST HYDE PARK DOWNLOAD FESTIVAL ISLE OF WIGHT FESTIVAL MANCHESTER PRIDE READING AND LEEDS FESTIVAL TRNSMT FINALISTS
LARGE FESTIVAL This award recognises the best festival with a daily capacity exceeding 40,000.
BEST
SPONSORED BY
LINE-UP OF THE YEAR
SPONSORED BY
The quality of a festival’s line-up is still a deciding factor for the majority of festival-goers, and so this award crowns the festival that managed to create the most exciting programme in accordance with their means.
FINALISTS
AMERICAN EXPRESS PRESENTS BST HYDE PARK BLUEDOT LINDISFARNE FESTIVAL LIVERPOOL SOUND CITY PARKLIFE STANDON CALLING
THE AWARDS
THE AWARDS THE FINALISTS BEAT THE STREETS BLACK DEER ELDERFLOWER FIELDS SHAMBALA TRAMLINES TRUCK FESTIVAL FINALISTS
SARAH NULTY COMMUNITY IMPACT AWARD
THE
SPONSORED BY This Award is dedicated to the memory of Sarah Nulty, in recognition of the work she did to ensure Tramlines created lasting local impacts in Sheffield. Each year, we will award a festival organiser that shares this outlook.
Festivals
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THE AWARDS
The Outstanding Contribution to Festivals Award
Tonight, we award not one but two individuals who, through the worst crisis that the festival industry has ever dealt with, stepped up beyond pay grade, expectation and the capabilities of mere mortals to lobby, research, represent and nurture their respective memberships through the Covid-19 pandemic storm.
One of our recipients becomes a double winner, an extraordinary achievement through extraordinary times, the second receives the award after bidding a fond farewell to the role he embraced so emphatically.
SPONSORED BY
THE WINNERS WILL BE ANNOUNCED THE NIGHT OF THE UK FESTIVAL AWARDS
y y century styling. It’s all here: the distinctive twang of rockabilly and surf, breathy ‘60s girl group vocals, Joe Meek esque retro futurist electronica and bluesy fuzzed out Jack White like riffs. Having felt restricted by the styles they’d previously worked in, when the band formed in 2019, they made a pact: no genre was off the table and song was king
T H E P U B L I C E Y E
The Public Eye are a four piece indie rock band formed in Derby, in late 2021.
Following a string of single releases, the band released their debut 5 track EP ‘In the OutBuilding’ in July 2022 very much announcing themselves to the UK Indie scene ThisIsTheMusic wrote ‘ a fantastic EP, full of indie anthems that will stand the test of time’.
Bursting with catchy hooks, jangling guitar tones and a driving rhythm section, The Public Eye’s music is an exciting melting pot of classic British rock and lyrics that tackle the current topics and issues surrounding the youth of today.
W W W . R A T C A T . C O . U K
Electric Pets and The Public Eye are two bands from the roster of Derby based music management company and recording studio, RatCat Catch them perform at the UK Festival Awards after show social!
FESTIVAL
YOU!
THANK
Lenthal Awards Director Melanie Capper Head of Design Event Manager Dan Morris Escape to Freight Island Event Manager Gemma Vaughan, Escape to Freight Island Production Manager William Sutcliffe, Escape to Freight Island
Chef
THE FESTIVAL AWARDS TEAM WOULD LIKE TO SAY A MASSIVE THANK YOU TO THE PEOPLE THAT, MORE THAN EVER, HAVE MADE THE UK FESTIVAL AWARDS. Our headline sponsor and official ticketing partner: Ticketmaster Our sponsors: TikTok Riot Labs O’ Donnell Moonshine Camden Town Brewery Event Traffic Control ID&C Peppermint Mustard Media Universe Our supporters: RatCat Studios Fix8 Group Escape to Freight Island Marketing Manchester A Greener Festival Our charity partners: Last Night a DJ Saved My Life The Loop
AWARDS TEAM Andy
Sam Grainger
Josh Stanton Photographer
Congratulations
to all the winners and nominees at the UK Festival Awards 2022.
We wish you great success for 2023 and beyond.
