THE LOOK BOOK SPRING SUMMER 2017
H
e is charismatic, modern, successful – for six seasons, BRAX GOLF has cooperated with golf professional Marcel Siem. We are extremely proud to work with one of the best German golfers and to have him as an ambassador, who both represents and lives the spirit of the brand. As a result of the successful cooperation with Marcel during recent years, we have been able to live up to our aim to drive innovations and thereby maintain our focus on the sport. Again in this season we will mainly concentrate on two colour themes which are applied using minimal graphics, 3D structures or mesh looks. The collection emphasizes especially functional and sporty aspects. Articles like X3-performance with oil-resistance, up to the invisible X3FLEX-waistband give golfers ample mobility to zero in on their uncompromising game. BRAX GOLF also collaborated with Bavarian champion Thea Hoffmeister. We would like to thank Thea and Marcel once again for the great teamwork – enjoy the lookbook.
* STATE MENT
“When I‘m playing, I don‘t want to have to think about anything but the next swing. My style has to fit to my every move.” Marcel Siem, Golf Professional
EAGLE
HIGH PERFORMANCE COOL COLOURS WHAT SHOULD A WINNING LOOK DELIVER TO GUARANTEE THE BEST PERFORMANCE ON THE COURSE? A PROFESSIONAL OUTFIT IS NOT ONLY FASHIONABLY TRENDY, IT UNITES FUNCTIONALITY AND STYLE: THE BEST FIT, THE MOST MOBILITY. THIS IS THE GOAL THAT WE ALWAYS HAVE IN MIND. WITH EAGLE, BRAX GOLF SUCCEEDS IN CREATING A FASHION-PLAY THAT ENCOURAGES TOP PERFORMANCE. LIGHT AND DARK, BLACK AND WHITE, TEXTURE AND SMOOTHNESS – SUPPOSED OPPOSITES ATTRACT. THE FRESH LOOK IS COUNTERBALANCED BY A NEW MEDIUM BLUE TONE: “BLUEFISH” APPEARS ON SOLIDCOLOURED TROUSERS OR AS FINE PIPING ON TOPS; A SOPHISTICATED AND SIMULTANEOUSLY DECORATIVE COLOUR PLAY FOR THE ULTIMATE SPORTY BALANCE.
PURE POWDER PASTEL PALETTE IN DELICATE SHADES
IN THE NEW SEASON, DELICATE PASTEL TONES IN ALL SHADES DOMINATE THE BRAX GOLF COLLECTION. A CAREFREE, FRESH AND ELEGANT STYLE IS CREATED WITH NEW COLOURS AND TONE-IN-TONE LOOKS. THE COLLECTION FOCUSES ON HARMONIOUS COLOUR DIVERSITY IN ITALIAN TRADITION AND WITH ITALIAN FLAIR – A RELAXED SUMMER ATMOSPHERE, LIKE WHEN THE SUN SETS INTO THE SEA AT CAPRI. A COMPOSITION OF DELICATE COLOURS LIKE THE PASTEL BLUE “CELESTIAL BLUE” OR THE VANILLA HUE “VAPOROUS GREY” CREATES A PLAYFUL AND SOFT BASIC MOOD THAT ENSURES A SPORTY AND FUNCTIONAL LOOK FACILITATED BY LIFESTYLE MATERIALS AND PERFORMANCE-DRIVEN FITS.
THE (R)EVOLUTION
- THE INVISIBLE WAISTBAND
THE BODY IN DYNAMIC MOTION, THE SWING FULL OF ENERGY ... WITH THE GOLF (R)EVOLUTION IN THE TROUSER SEGMENT, EACH OF YOUR MOVEMENTS ON THE GOLF COURSE IS OPTIMALLY SUPPORTED: THE BRAX GOLF FLEX TROUSERS DELIVERS HIGH WEARING COMFORT, MAXIMUM MOBILITY AND SPORTY DESIGN. THE APPLICATION OF THE X3FLEX-WAISTBAND: AN INVISIBLE, TECHNICALLY PROCESSED INSIDE WAISTBAND WHICH PROVIDES UNLIMITED MOBILITY FOR AN UNCOMPROMISED GAME.
* STATE MENT
“Each swing, BRAX GOLF allows me to give my best and play my game the way I want.” Thea Hoffmeister
PURE POWDER DELICATE TONES FOR A POWERFUL PLAY
NO OTHER SPORT INSPIRES SPORTY ELEGANCE AS DOES GOLF – BRAX GOLF DELIVERS THE MATCHING LOOK WITH FRESH COLOURS OF THE SEASON 2017 AND THE COLLECTION‘S INNOVATIVE SPORT TECHNOLOGIES. THE COLOUR MOTTO FOR THE WOMEN IS “POWERFUL WITH PASTEL”. INSPIRED BY A LIGHT AND FASHIONABLE SUMMERY FLAIR, A COLOUR PALETTE HAS BEEN CREATED THAT INCLUDES EVERYTHING FROM “WHITE” TO PINK PASTEL “SHRINKING VIOLET”. THE LOOK IS FEMININE AND PLAYFUL; SPORTY MATERIALS AND ELEMENTS FROM THE FUNCTIONAL SEGMENT LET SHIRTS, VESTS AND TROUSERS FIT TO THE GREEN AND MAKE THE GOLFER READY FOR BEST PERFORMANCE.
EAGLE
CLEAR CONTRASTS FOR COOL CHAMPIONS A POWERFUL LIGHT-DARK CONTRAST IN “WHITE” AND “BLACK” CREATES A CONFIDENT PERFORMANCE THAT RADIATES PRECISION AND ENERGY FOR EVERY HANDICAP. VITALITY OF THE SURFACES, LIGHTWEIGHT MATERIALS AND OPTIMAL FUNCTIONALITY ARE ALSO THE HIGHLY DESIRABLE SPORTWEAR CHARACTERISTICS FEATURED IN THE COLLECTION. GRAPHIC MINIMALISM, MESH FABRICS AND SPORTY CUTS JOIN TO CREATE A HARMONIOUS OVERALL LOOK. ANOTHER SPECIAL FEATURE IN SPRING SUMMER 2017: BERMUDAS AND CAPRI PANTS BRING A SPECIAL CASUAL LOOK INTO PLAY.
CONTACTS Germany / north Jörg Henrichs Mobil: +49 173 8 82 23 18 joerg.henrichs@brax.com Halle 29 Showroom BRAX Rheinmetall-Allee 3 40476 Düsseldorf Showroom BRAX St. Annen-Ufer 5 Block Q VI. Boden 20457 Hamburg Germany / south / Austria Bjoern Wegener Mobile: +49 173 8 82 23 17 bjoern.wegener@brax.com HdM Turm Showroom BRAX Kölner Straße 1 65760 Eschborn Lodenfrey Park / Haus E 14 Showroom BRAX Osterwaldstraße 10 80805 München EFC Euro Fashion Center Showroom BRAX Raum 691, 6. OG Mahdentalstraße 100 71065 Sindelfingen
Belgien / Luxemburg W. Fashion 2000 / A.R.W. Steven Roosens Fashion Gardens Atomiumlaan Evian 9 – 11 1020 Brüssel Phone: +32 24 78 78 00 Fax: +32 24 78 78 82 StevenR@arw.be France NIC‘SPORT DIFFUSION Nicolas du Noyer Hameau Les Cadeous 83310 Grimaud Mobile: +33 681 888 996 nico.dunoyer@wanadoo.fr Netherlands A.C.M. Products, Kris Reddering a Pauvre Weg 30 4879 NA Etten Leur b Distelweg 88 1031 HH Amsterdam Mobile: +31 651 51 96 92 kreddering@acm-products. com
Switzerland oechslin – sport & modeagentur Ruedi Oechslin Industriestr. 26 a 8152 Glattbrugg Phone: +41 4 48 05 64 66 Fax: +41 4 48 05 64 88 Mobile: +41 794 46 52 50 r.oechslin@bluewin.ch Sweden / Finland / Norway MiTOO Sports AB Marie Olsson Sjöflygvägen 35 A 18362 Täby Phone: +46 (8)533 323 35 Mobile: +46 (73) 922 82 49 marie@mitoo.se Denmark Danish Golf Trading I/S Mona Roed HolmmØllevej 18 8632 Lemming Phone: +45 (86)81 61 12 info@danishgolftrading.dk
Spain FASHION AGENCY Eva Horn Avda. Blai Bonet, 8 - Bloque 5 - 502 07180 Sta. Ponca Spain - Mallorca Mobile: +34 687 580 595 eva@efts.es
Leineweber GmbH & Co. KG // Wittekindstr. 16 // 32051 Herford Phone: +49 5221 592 – 0 // Fax: +49 5221 592 479 // e-mail: info@brax.com
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