A Maker’s Field Guide to Texture and Color
Make Good A Maker’s
Field Guide to Envelopes TE X TU R E
CO LO R
ST Y LE
FL AP
SIZE
Great
Materials are powerful communicators. And the right materials can take any project from good to great. This includes envelopes. Envelopes are equal parts function and first impression. Whether used as a container for personal correspondence or a carrier for direct mail, the envelope is a handshake that says “hello” and “open me first!” Use this guide as a source of inspiration and education to help you strengthen your knowledge of how to use envelopes.
H O W TO U S E T H I S B O O K
Study up. Reference this guide at the beginning of the design process. Use it to be a strong collaborator, and apply these approaches to your communication objectives and the brand strategy of your project.
Educate. Share this guide to help those you’re working with understand how your material choices communicate the message. If others buy into your materials strategy, you’re less likely to be blindsided by a last minute change.
Build it in. Add a paper and envelope spec into your style guides to control how others create with your standards.
Pace yourself. Start the conversation about materials early so that it’s well established by the time you go to press.
Have a strong point of view and stick by it. Make sure everyone involved knows the materials chosen are essential to the communication.
Elevate The Everyday
Consider The Envelope
Elevate The Everyday
Consider The Envelope
A Maker’s Field G uide to E N V E LO P E S
The competition for our audiences’ attention has risen to a fever pitch. They are overwhelmed, bombarded with more-more-more, with less and less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication.
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INTRODUCTION
How? 3
A Maker’s Field G uide to E N V E LO P E S
Make effective things, great things, that slow people down, activate their senses and command their attention. This guide is here to help you do that, by teaching you to use envelopes as a tool to move the needle from good to great. 4
INTRODUCTION
We’ll show you how. 5
A Maker’s Field G uide to E N V E LO P E S
An envelope is a simple and familiar form. It requires no power source or special reader to be held, read and understood. The material we choose for this humble, yet powerful carrier makes all the difference in its perceived quality, provides a hint at its contents and effects the impact it makes on the recipient. At its most basic, an envelope is a social exchange. Like a handshake, it brings with it a first impression and creates anticipation for what is enclosed.
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SOCIAL RECIPROCITY
E N V E L O P E S O U T P E R F O R M D I G I TA L
A meaningful or satisfying exchange is likely to spark good feelings and a willingness to respond or pay it forward. We feel committed to it. In social psychology this is known as social reciprocity. We enjoy repaying those who put forth an effort. This explains why response rates to a letter or direct mail are significantly higher than response rates to email.
According to a Data & Marketing Association Response Rate Report direct mail outperforms all digital channels—combined—by nearly 600%.
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A Maker’s Field G uide to E N V E LO P E S
Opening an envelope is an engaging experience.
Physical experiences engage our senses to create lasting memories.
Hear the snap of the seal breaking
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See the size, shape, color and design
Feel the texture
Remember past experiences
INTRODUCTION
Envelopes convey a message through their color, texture and shape. The materials they are made from and the shapes they take are powerful communicators providing information our brains unconsciously translate into thoughts and emotions. Materials touch us in an emotional way, at an intuitive level. When we use our hands to pick up and open an envelope it creates an instance in our memory. And unlike digital correspondence it provides a tangible artifact we hold on to. Physical interactions are more memorable, more uniquely multisensory than digital interactions, creating deeper experiences. Consider how an envelope engages our senses. We see the visual design elements. We feel the weight and texture. We hear a sound as we open the seal with our fingers and we hear the shuffle of the paper as we move it around. At the first processing level, we notice that a physical piece of mail or stationery is attention-grabbing. At the second level, the more interesting something looks and feels, the more time we spend thinking about
it. At the third level, these experiences combine: high levels of attention and thought create deeper memories that are likely to linger in our mind.1 Even more, an experience that evokes emotions will create a more memorable experience. 2 How can we take advantage of all these design elements to create greater impact? An envelope is a material that sends a message to the receiver. What message do you want to send, and how do you want the receiver to process and remember it?
Study 1
Study 2
Craik, F.I.M. and Lockhart, R .S. (1972). Levels of processing: A framework for memory research. Journal of Verbal Learning and Verbal Behavior, 11, 671-684.
Richtey, M., LaBar, K.S., and Cabeza, R . (2011). Level of processing modulates the neural correlates of emotional memory formation. Journal of Cognitive Neuroscience, 23, 757-771.
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A Maker’s Field G uide to E N V E LO P E S
Consider Texture Texture amplifies your message, capturing your audiences’ attention through touch. As their fingers move across the surface, it sparks their senses and their interest is focused on your content. Envelopes never work alone—they contain, conceal, protect and ultimately reveal your message. And texture is the first way to defy expectations and focus attention.
D I S C O V E R M O R E G R E AT T E X T U R E S The variety of finishes uncoated paper offers gives you more options to control your communication through the interplay of imagery and texture.
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M AT C H T E X T U R E
Match the texture to your content and unify your message by creating a compelling and memorable package. Consider the Curious Collection Metallics envelope on the right as a starting point. CONTRAST TEXTURE
Or contrast the envelope’s contents with a dramatic texture—elevating your mailing to a new level of luxury. Note the oh-so-tactile surface of the Curious Collection Matter envelope shown here as a high-impact hello!
Refined and Elegant
Raw and Natural
Bold and Dramatic
Unexpectedly Tactile
Superfine Strathmore Options
Loop Via Strathmore
Via Carnival Strathmore Curious Collection
Curious Collection
A7 Curious Collection Matter Adiron Blue
A2 Curious Collection Metallic Ionized
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A Maker’s Field G uide to E N V E LO P E S
Consider Color Your mental model of an envelope probably looks a lot like a 10 commercial envelope made from plain, lightweight white paper. But an envelope can be so much more. Color can be a delicious di≠erentiator. Here we take the standard dimensions of a 10 envelope and let color create an unexpected first impression. And we know that unexpected design choices can spark curiosity about what’s inside. 3
S E T T H E S TA G E W I T H E X P L O S I V E C O L O R
A white wove envelope will do but a 10 commercial envelope in Mohawk Via Safety Yellow jumps out in the mail. The color of your envelope can reinforce your brand, herald an event, function as an additional ink color or simply delight. Choose from hundreds of colors. W R A P I T U P I N D R A M AT I C C O L O R
A 10 policy envelope in Mohawk Carnival New Black shatters expectations. While the shape says that this is totally appropriate for business this is definitely not business as usual. The unique flap deepens the experience of opening the envelope by forcing us to interact with it in a new way.
Study 3 3. McMellon, C.A. and Ducoffe, R.H. (1995). Sorting the mail: A study of categorization and deliberative processing. Journal of Direct Marketing, 9, 56-66.
DISCOVER MORE COLORS The variety of colors uncoated paper offers gives you more options to control your communication through the interplay of imagery and texture.
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Bright and Fun
Natural and Earthy
Bold and Dramatic
Clean and Timeless
Soft and Understated
BriteHue Via
Loop Via Options
Via Strathmore Curious Collection
Strathmore Carnival Superfine
Via Strathmore Loop
10 Commercial Mohawk Via Vellum Safety Yellow
10 Policy Mohawk Carnival Vellum New Black 11
A Maker’s Field G uide to E N V E LO P E S
Consider Style Choosing the right envelope style signals the care you have taken in preparing your mailing. Once you’ve chosen your paper the next step is to select an envelope style. Style has everything to do with how the envelope comes together. This includes how it opens, the seam style and special details like flap shape and windows.
A SQUARE DOES NOT MEAN A SQUARE FLAP
Square envelopes have been wildly popular for wedding invitations for years. But today a square envelope does not mean you have to select a square flap. Consider the Strathmore envelope in this section, showing a deep Euro flap for a high-impact touch. THEN MAKE IT WORK HARDER
Most envelopes are printed after the paper has been cut, folded and glued and made into an envelope. Printing converted envelopes like this is efficient but it has limitations: you can’t print close to the folds, you can only print one side at a time, you can’t print solids over seams and letterpress printing or embossing will show through on both sides. You can open up a new world of possibilities by printing pre-conversion. And while this takes more time it allows for great creative freedom. The large catalog envelope to the right was printed pre-conversion. Notice how the uninterrupted graphics flow smoothly from side to side.
C R E AT I N G Y O U R E N V E L O P E
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Select Paper
Select Style
Special Options
Contents Insertion
Print Production
Brand Texture Color Weight
Open End Open Side Seam Style
Flap Style Windows Seals Security Tints
Hand or Machine Inserting
G raphic Style Specialty Techniques Pre-Conversion Digital
5.5 Square Euro Flap Strathmore Premium Wove Chino
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9 x 12 Booklet Mohawk Via Linen Natural
A Maker’s Field G uide to E N V E LO P E S
EXPLORE FORM
Social Stationery
Envelopes come in a broad range of styles—with openings on either the long side or the short end. Many times the method of insertion will inform your style decision. When you have flexibility consider the many varied forms available.
Commercial A-Style Baronials Squares
Invitations Business and and Notecards Marketing A-Style Baronials Squares
Policy Squares
POLICY / COIN
COMMERCIAL
standard commercial f lap
Commercial Booklets Catalogs
Unique Mailings
standard wallet f lap
A-STYLE
standard square f lap
BOOKLET SQUARE
standard wallet f lap
standard square f lap
COMMERCIAL
square f lap A-STYLE
machine insertable f lap CATALOG
standard wallet f lap
SQUARE
Euro f lap
BARONIAL
standard pointed f lap
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A Maker’s Field G uide to E N V E LO P E S
Consider Flap Shape Unique to envelopes, flaps offer a clue to what is inside. More than just the seal of the envelope the flap is an opportunity to be unique and interrupt the ordinary. And creative design elements may account for up to 25% of whether people pay attention to mail, open it and respond. 4 Study 4
H I N T AT T H E S T O R Y B E F O R E I T U N F O L D S
The traditional pointed flap of a baronial envelope evokes love notes and other sweet sentiments. Shown here in Loop Antique Vellum it is crisp, clean and timeless. The deep square flap brings to mind invitations to elegant events. Strathmore Pastelle’s lush texture makes it dramatic on its own. But with a raw deckled edge along the seal edge it becomes refined and fresh. And the stylish steeply-pointed Euro flap is totally unexpected regardless of the contents. This Superfine Eggshell envelope defies expectations and is a modern alternative.
Feld, S., Frenzen, H., Manfred, K., Peters, K. and Verhoef, P.C. (2013). The effects of mailing design characteristics on direct mail campaign performance International Journal of Research in Marketing, 30, 143-159.
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Pointed Flap
Square Flap
Euro Flap
Social Stationery Note Cards Thank You Cards
Weddings Formal Events
Modern Notes C-Level Stationery Fashion
5.5 Baronial Mohawk Loop Antique Vellum Urban Gray
A2 Strathmore Pastelle Natural White
A2 Euro Flap SuperďŹ ne Eggshell Ultrawhite
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A Maker’s Field G uide to E N V E LO P E S
Consider Size For print advertisements, design choices Mohawk stocks envelopes in a tremendous like size, color, images, and typography range of sizes. But when standard isn’t big play a crucial role in attracting consumer or small enough for your project Mohawk attention and generating emotional impact. 5 can manufacture envelopes in a custom size from any Mohawk paper. S TA N D A R D S I Z E S
The size of an envelope is equal parts function and provocateur. A standard commercial envelope signals an official communication, while an A7 envelope is closely associated with an invitation to a special event. Used strategically, a standard size envelope can help your message get special attention by disrupting expectations. UNIQUE SIZES
Consider an unusual size for a big impact or a small standard envelope as a hidden, special element in a campaign. Using the envelope as an interactive part of a communication can be a powerful and memorable way to make an impression. Study 5 Craik, F.I.M. and Lockhart, R .S. Pieters, R. and Wedel, M. (2004). Attention capture and transfer in advertising: Brand, pictorial, and text-size effects. Journal of Marketing, 68, 36-50. Yang, X. and Smith, R.E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of advertising creativity. Marketing Science, 28, 935-949.
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A M AT T E R O F S I Z E Stocked Sizes
Need Something Unique?
See the next spread for our list of some standard industry sizes
Envelopes can be manufactured in sizes from 2.75 to 36 inches
C6D International Mohawk SuperďŹ ne Eggshell Ultrawhite
3.125 x 5.5 Coin Mohawk Loop Antique Vellum Husk
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A Maker’s Field G uide to E N V E LO P E S
S O C I A L / I N V I TAT I O N S
BUSINESS
A-STYLE ANNOUNCEMENT
COMMERCIAL FLAP
BOOKLET
ENVELOPE
SIZE
ENCLOSURE
ENVELOPE
SIZE
ENCLOSURE
ENVELOPE
SIZE
ENCLOSURE
ENVELOPE
SIZE
ENCLOSURE
A2 A6 A7 A8 A9 A10
4.375 x 5.75 4.75 x 6.5 5.25 x 7.25 5.5 x 8.125 5.75 x 8.75 6 x 9.5
4.25 x 5.5 4.625 x 6.25 5.125 x 7 5.375 x 7.875 5.625 x 8.625 5.875 x 9.25
6 1/4 6 3/4 8 5/8 7 7 3/4 monarch 9 10 11 12 14
3.5 x 6 3.625 x 6.5 3.625 x 8.625 3.75 x 6.75 3.875 x 7.5 3.875 x 7.5 3.875 x 8.875 4.125 x 9.5 4.5 x 10.375 4.75 x 11 5 x 11.5
3.25 x 5.75 3.5 x 6.25 3.5 x 8.325 3.5 x 6.5 3.75 x 7.25 3.75 x 7.25 3.75 x 8.625 4 x 9.25 4.25 x 10.125 4.5 x 10.75 4.75 x 11.25
4 3/4 x 6 1/2 5 1/2 x 7 1/2 5 1/2 x 8 1/8 5 3/4 x 8 7/8 6 x 9 6 x 9 1/2 6 1/2 x 9 1/2 7 x 10 7 1/2 x 10 1/2 8 3/4 x 11 1/2 9 x 12 9 1/2 x 12 5/8 10 x 13
4.75 x 6.5 5.5 x 7.5 5.5 x 8.125 5.75 x 8.875 6 x 9 6 x 9.5 6.5 x 9.5 7 x 10 7.5 x 10.5 8.75 x 11.5 9 x 12 9.5 x 12.625 10 x 13
4.5 x 6 5.25 x 7 5.25 x 7.625 5.5 x 8.325 5.75 x 8.5 5.75 x 9 6.25 x 9 6.75 x 9.5 7.25 x 10 8.5 x 11 8.75 x 11.5 9.25 x 12.125 9.75 x 12.5
5 5 1/2 6 6 1/2 7 7 1/2 8 8 1/2 9 9 1/2 13 1/2
5 x 5 5.5 x 5.5 6x6 6.5 x 6.5 7 x 7 7.5 x 7.5 8 x 8 8.5 x 8.5 9 x 9 9.5 x 9.5 13.5 x 13.5
4.75 x 4.75 5.25 x 5.25 5.75 x 5.75 6.25 x 6.25 6.75 x 6.75 7.25 x 7.25 7.75 x 7.75 8.25 x 8.25 8.75 x 8.75 9.25 x 9.25 13.25 x 13.25
BARONIALS ENVELOPE
SIZE
ENCLOSURE
4 5 5 1/2 6 lee 8
3.625 x 5.125 4.125 x 5.625 4.375 x 5.75 4.75 x 6.5 5.25 x 7.25 5.75 x 8
3.5 x 4.875 4 x 5.25 4.25 x 5.325 comparable to A2 4.625 x 6.25 comparable to A6 5.125 x 7 comparable to A7 5.625 x 7.75
EURO FLAP ENVELOPE
SIZE
ENCLOSURE
4 baronial A2 A6 A7 5 1/2 A8 A9
3.625 x 5.125 4.375 x 5.75 4.75 x 6.5 5.25 x 7.25 5.5 x 5.5 5.5 x 8.125 5.75 x 8.75
3.5 x 4.875 4.25 x 5.5 4.625 x 6.25 5.125 x 7 5.25 x 5.25 5.375 x 7.875 5.5 x 8.5
M A C H I N E I N S E R TA B L E
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ENVELOPE
SIZE
ENCLOSURE
A2 A6 A7 A8 A9 A10
4.375 x 5.75 4.75 x 6.5 5.25 x 7.25 5.5 x 8.125 5.75 x 8.75 6 x 9.5
4.25 x 5.5 4.625 x 6.25 5.125 x 7 5.375 x 7.875 5.625 x 8.625 5.875 x 9.25
UNIQUE
SQUARE FLAP ENVELOPE
SIZE
ENCLOSURE
monarch 9 10
3.875 x 7.5 3.75 x 7.25 3.875 x 8.875 3.75 x 8.625 4.125 x 9.5 4 x 9.25
SQUARE
POLICY / COIN ENVELOPE
SIZE
3 1/8 x 5 1/2 coin 3.125 x 5.5 3 1/4 x 6 1/2 coin 3.5 x 6.5 10 policy 4.125 x 9.5
ENCLOSURE
2.875 x 5.25 3.25 x 6.25 3.875 x 9.25
R E M I T TA N C E
C ATA L O G ENVELOPE
SIZE
ENCLOSURE
ENVELOPE
SIZE
6 x 9 6 1/2 x 9 1/2 7 1/2 x 10 1/2 9 x 12 10 x 13 10 x 15 12 x 15 1/2
6 x 9 6.5 x 9.5 7.5 x 10.5 9 x 12 10 x 13 10 x 15 12 x 15.5
5.75 x 8.5 6.25 x 9 7.25 x 10 8.75 x 11.5 9.75 x 12.5 9.75 x 14.5 11.75 x 15
6 1/4 6 3/4 9
3.5 x 6 3.25 x 5.75 3.625 x 6.5 3.5 x 6.25 3.875 x 8.875 3.75 x 8.625
ENCLOSURE
Consider The Envelope
Put texture, color, flap, style and size to work for your next mailing. Over 850 envelope items are stocked in Mohawk’s four U.S. regional distribution centers providing next-day delivery to most areas of the country through our merchant partners. Select from Mohawk’s diverse palette of rich colors, fibered shades and distinctive textures in the most popular sizes—including commercial, A-style, baronial, foil-lined, machine insertable, catalog and booklet envelopes. All of these styles are complemented by a full selection of every-day commodity envelopes to meet all of your direct mail needs. Custom envelopes can be manufactured from any Mohawk paper, in any standard or special size. Nonstocked envelopes in standard sizes are part of our 3-10 day quick-turn program. Special sizes are available for converting and shipment within very competitive lead times. Contact your envelope supplier or Mohawk representative for more information or visit mohawkconnects.com/products/envelopes.
Make Your Mailing Great
ENVELOPES
SOCIAL/INVITATIONS
BUSINESS
A-STYLE ANNOUNCEMENT
COMMERCIAL FLAP
CATALOG
ENVELOPE
SIZE
ENCLOSURE
ENVELOPE
SIZE
ENCLOSURE
ENVELOPE
SIZE
ENCLOSURE
ENVELOPE
SIZE
ENCLOSURE
A2 A6 A7 A8 A9 A10
4.375 x 5.75 4.75 x 6.5 5.25 x 7.25 5.5 x 8.125 5.75 x 8.75 6 x 9.5
4.25 x 5.5 4.625 x 6.25 5.125 x 7 5.375 x 7.875 5.625 x 8.625 5.875 x 9.25
6 1/4 6 3/4 8 5/8 7 7 3/4 monarch 9 10 11 12 14
3.5 x 6 3.625 x 6.5 3.625 x 8.625 3.75 x 6.75 3.875 x 7.5 3.875 x 7.5 3.875 x 8.875 4.125 x 9.5 4.5 x 10.375 4.75 x 11 5 x 11.5
3.25 x 5.75 3.5 x 6.25 3.5 x 8.325 3.5 x 6.5 3.75 x 7.25 3.75 x 7.25 3.75 x 8.625 4 x 9.25 4.25 x 10.125 4.5 x 10.75 4.75 x 11.25
5x5 6x9 6 1/2 x 9 1/2 7 1/2 x 10 1/2 9 x 12 10 x 13 10 x 15 12 x 15 1/2
5x5 6x9 6.5 x 9.5 7.5 x 10.5 9 x 12 10 x 13 10 x 15 12 x 15.5
4.75 x 4.75 5.75 x 8.5 6.25 x 9 7.25 x 10 8.75 x 11.5 9.75 x 12.5 9.75 x 14.5 11.75 x 15
ENVELOPE
SIZE
ENCLOSURE
5 5 1/2 6 6 1/2 7 7 1/2 8 8 1/2 9 9 1/2 13 1/2
5x5 5.5 x 5.5 6x6 6.5 x 6.5 7x7 7.5 x 7.5 8x8 8.5 x 8.5 9x9 9.5 x 9.5 13.5 x 13.5
4.75 x 4.75 5.25 x 5.25 5.75 x 5.75 6.25 x 6.25 6.75 x 6.75 7.25 x 7.25 7.75 x 7.75 8.25 x 8.25 8.75 x 8.75 9.25 x 9.25 13.25 x 13.25
4 3/4 x 6 1/2 5 1/2 x 7 1/2 5 1/2 x 8 1/8 5 3/4 x 8 7/8 6x9 6 x 9 1/2 6 1/2 x 9 1/2 7 x 10 7 1/2 x 10 1/2 8 3/4 x 11 1/2 9 x 12 9 1/2 x 12 5/8 10 x 13
4.75 x 6.5 5.5 x 7.5 5.5 x 8.125 5.75 x 8.875 6x9 6 x 9.5 6.5 x 9.5 7 x 10 7.5 x 10.5 8.75 x 11.5 9 x 12 9.5 x 12.625 10 x 13
4.5 x 6 5.25 x 7 5.25 x 7.625 5.5 x 8.325 5.75 x 8.5 5.75 x 9 6.25 x 9 6.75 x 9.5 7.25 x 10 8.5 x 11 8.75 x 11.5 9.25 x 12.125 9.75 x 12.5
BARONIALS ENVELOPE
SIZE
ENCLOSURE
4 5 5 1/2 6 lee 8
3.625 x 5.125 4.125 x 5.625 4.375 x 5.75 4.75 x 6.5 5.25 x 7.25 5.75 x 8
3.5 x 4.875 4 x 5.25 4.25 x 5.325 4.625 x 6.25 5.125 x 7 5.625 x 7.75
EURO FLAP ENVELOPE
SIZE
ENCLOSURE
4 baronial A2 A6 A7 5 1/2 A8 A9
3.625 x 5.125 4.375 x 5.75 4.75 x 6.5 5.25 x 7.25 5.5 x 5.5 5.5 x 8.125 5.75 x 8.75
3.5 x 4.875 4.25 x 5.5 4.625 x 6.25 5.125 x 7 5.25 x 5.25 5.375 x 7.875 5.5 x 8.5
MACHINE INSERTABLE
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ENVELOPE
SIZE
ENCLOSURE
A2 A6 A7 A8 A9 A10
4.375 x 5.75 4.75 x 6.5 5.25 x 7.25 5.5 x 8.125 5.75 x 8.75 6 x 9.5
4.25 x 5.5 4.625 x 6.25 5.125 x 7 5.375 x 7.875 5.625 x 8.625 5.875 x 9.25
comparable to A2 comparable to A6 comparable to A7
UNIQUE
SQUARE FLAP ENVELOPE
SIZE
ENCLOSURE
monarch 9 10
3.875 x 7.5 3.875 x 8.875 4.125 x 9.5
3.75 x 7.25 3.75 x 8.625 4 x 9.25
SQUARE
BOOKLET
POLICY / COIN ENVELOPE
SIZE
ENCLOSURE
5 1/2 coin 7 coin 10 policy
3.125 x 5.5 3.5 x 6.5 4.125 x 9.5
2.875 x 5.25 3.25 x 6.25 3.875 x 9.25
REMITTANCE ENVELOPE
SIZE
ENCLOSURE
6 1/4 6 3/4 9
3.5 x 6 3.625 x 6.5 3.875 x 8.875
3.25 x 5.75 3.5 x 6.25 3.75 x 8.625
Put texture, color, flap, style and size to work for your next mailing. Mohawk stocks envelopes in four regional distribution centers providing next-day delivery to most areas of the U.S. through our merchant partners. Custom envelopes can be manufactured from any Mohawk paper, in any standard or special size. Nonstocked envelopes in standard sizes are part of our new small-order special size program. Special sizes are available for converting and shipment within very competitive lead times. Contact your envelope supplier or Mohawk representative for more information or visit mohawkconnects.com/products/envelopes.
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A thoughtful publication celebrating design, makers and the culture of craft. The Maker Quarterly demonstrates beautiful and creative uses of Mohawk paper while delivering a carefully curated dose of inspiration.
Felt & Wire is about the universe of design, paper and print—from posters to packaging, from memorable mail to beautiful books, from invitations to artistic innovations. Felt & Wire reveals the fascinations, avocations and professions of the people who inhabit this continually expanding and evolving universe. It is a community, by and about those of us who are paperobsessed.
We are always on the lookout for the best of the best uses of Mohawk paper and excited to share them with you to help you understand how your peers are successfully harnessing the power of texture and color. Each printed example arrives to you with production details and back-story on the project and paper choice.
Paper Basics is a great way to continue your paper education with an in-depth look at how paper is made, what it means to your paper spec and a road map to the ins and outs of getting just the right paper for your project. From texture choices to paper formation, Paper Basics has you covered.
Contact your local paper rep or merchant or subscribe at mohawkconnects.com/ cultureofcraft.
feltandwire.com
Contact your local paper merchant or Mohawk sales rep.
mohawkconnects.com/askmohawkseries
Printing Basics is a superhelpful guide to successful printing on uncoated papers with up-to-date information on topics as diverse as color management, print demonstrations and tips on how to get the most of your paper spec on press. From line screens to digital printing, Printing Basics has you covered.
ENVELOPE BASICS Envelope Basics was created to give you all the detailed information you need to make the bestinformed choice when it comes to envelopes. This educational guide goes in-depth into the details of envelopes and is a great tool to continue your paper education. From standard envelope sizes to custom windows, Envelope Basics has you covered.
RESOURCES
Tools Creating
Superfine
Carnival + Via
The Ultimate Paper
Expressive Color & Texture
Strathmore
Loop
The Luxe Paper
The Responsible Paper
Mohawk Superfine is the finest printing paper made today. No other paper has the same reputation for quality, consistency and uniformity. Superfine inspires great design with its superb formation, lush tactility, archival quality and timeless appeal.
Setting the standard for design and innovation since 1892, the Strathmore Collection is a diverse assortment of cotton papers, colors and finishes that honor tradition while striking new ground with contemporary colors and surface technologies. They add a touch of luxury to all print communications.
FIELD GUIDE
S W AT C H B O O K S
M O HAW KCO N N ECTS
The Mohawk Maker’s Field Guide is the definitive resource and guide to using texture and color to amplify printed projects, underscoring the importance of using materials as a powerful communication tool.
Now that you’ve learned to communicate with materials, it’s time to crack open a swatchbook and put this knowledge to use. Mohawk swatchbooks have all the detailed paper information you could ever need, as well as a vast selection of papers—far more than we could include in this guide.
This is Mohawk’s home on the web and a rich resource for all things Mohawk. Whether you need to check stock, order full size sample sheets or access our indepth library of tips and testimonials about paper, design and print. This site has it all.
Request a meeting with a Mohawk sales rep and get your own copy at mohawkconnects.com/ makersfieldguide/mohawkrep.
Contact your local paper rep or merchant to update your Mohawk library or get one started. Request a copy at mohawkconnects. com/swatchbooks.
mohawkconnects.com
Carniva l + Via represents the most comprehensive and economica l family of premium writing, text and cover papers in the market today. The combined portfolio offers an FSC® certified choice for virtually any design project with many shades of white, a palette of fresh colors, ten distinctive textures and an extensive offering for digital printing.
Mohawk Loop is a complete collection of extremely high pcw recycled papers to support sustainable design. With a range of print surfaces and a fashionable palette of whites, pastels, jewel tones and earthy fibered shades, Loop enables environmenta l responsibility the Mohawk way.
Options + Navajo
Digital
The Inxwell Paper
The Imaging Papers
Curious Collection
Packaging Papers
Paper For The Senses
The Versatile Papers
Options features Mohawk’s exclusive Inxwell surface technolog y, combining the tactile feel of uncoated paper with the ink density and sharp detail of coated. Now including ultra-smooth Navajo, Options features six premium white shades to complement a range of styles.
Extraordinary papers for those special projects where you need saturated color and unusual texture. Choose from seven unique surfaces and an expansive palette of colors. The Curious Collection is ma nufact ured by A rjow igg ins Creative Papers and distributed solely by Mohawk in North America.
Since 1998 Mohawk has led the market with innovative substrates for digita l printing. Today, this offering includes our legendary fine paper brands, coated and uncoated production papers and an extensive range of specialty substrates. All are carefully engineered for reliable performance on every major digital press platform including wide format inkjet.
Whether in stock or custom made, Mohawk Packaging Papers bring versatility and f lexibility to every project with nearly endless combinations of sophisticated texture, beautiful color and thin-to-thick caliper. From folding board to hang tags and box wrap to bags, this is the ultimate collection for luxury packaging.
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RESOURCES
More Questions? This guide is just the tip of the iceberg, an educational jumping o point to harness the material impact of the envelope. There is a deeply knowledgeable community of paper and envelope experts available to help continue that education. Your local merchant or Mohawk Paper representative can help steer you in the right direction, answer questions and be an invaluable resource for samples and guidance. Just reach out.
465 Saratoga Street Cohoes, NY 12047 +1 (518) 237-1740 insidesales@mohawkpaper.com mohawkconnects.com
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PRODUCTION NOTES
Wrap Paper: Mohawk Skytone Vellum Bluestone 65 Cover (176 gsm)
Pg. 7 Inner Envelopes A2 Envelope Strathmore Cambric U ltimate W hite 70 Text (104 gsm)
Pg. 11 Envelopes A2 Envelope Curious Collection Metallic Ionised 80 Text (120 gsm)
Inks: black, two match blues, match magenta
Inks: black
Inks: white
4 Baronia l Envelope Square Flap Mohawk BriteHue Vellum U ltra Fucshia 60 Text (89 gsm)
A7 Envelope Curious Collection Matter Adiron Blue 91 Text (135 gsm)
Cover Paper: Mohawk Loop Feltmark Urban G ray 110 Cover (298 gsm) Inks/Process: metallic magenta foil Flysheet Paper: Curious Collection Translucents Clear 36 Writing (140 gsm) Inks: black, match blue Pg. 1-6 Paper: Mohawk Via Vellum Rhodamine 80 Cover (216 gsm) Inks: black. match purple Pg. 7-8 Paper: Mohawk Via Felt Pure W hite 100 Cover (270 gsm) Inks: black, two match blues, match magenta, match yellow Pg. 7 Tipped on Envelope Custom Envelope Mohawk Via Linen Pure W hite 80 Text (118 gsm) Inks/Process: black, die-cut, polyseal
Inks: black
Inks: metallic silver
A2 Envelope Mohawk Loop Antique Vellum Birch 80 Text (118 gsm)
Pg. 11-12 Paper: Mohawk Via Felt Light Blue Fiber 80 Cover (216 gsm)
Inks: black
Inks: black, two mach blues
4 Baronia l Envelope Euro Flap Mohawk Superfine Eggshell U ltrawhite 80 Text (118 gsm)
Pg. 13 Envelopes 10 Policy Envelope Mohawk Carnival Vellum New Black 70 Text (104 gsm)
Inks: black
Inks/Process: metallic silver
2.75 x 3.5 Coin Envelope Mohawk Skytone Vellum Bluestone 60 Text (89 gsm)
10 Commercia l Envelope Mohawk Via Vellum Safety Yellow 70 Text (104 gsm)
Inks: black
Inks: black
Pg. 9-10 Paper: Mohawk Carnival Cordwain Blue 90 Cover (243 gsm)
Pg. 13-14 Paper: Mohawk Via Felt Pure W hite 100 Cover (270 gsm)
Inks: black, match purple
Inks: black, two match blues, match magenta, match yellow
Pg. 15 Envelopes 5.5 Square Envelope Euro Flap Strathmore Wove Chino 80 Text (118 gsm) Inks: black 9 x 12 Cata log Envelope Mohawk Via Linen Natural 70 Text (104 gsm) Inks/Process: black, two match blues, match magenta, match yellow— printed pre-conversion Pg. 15-16 Paper: Mohawk Carnival Felt Soft W hite 80 Cover (216 gsm) Inks: black, match blue Pg. 17 Tipped on Envelopes 4 Baronia l Envelope Mohawk Loop Antique Vellum Urban G ray 80 Text (118 gsm) Inks: black A2 Envelope Strathmore Pastelle Natural W hite 80 Text (118 gsm) Inks: black A2 Euro Flap Envelope Mohawk Superfine Eggshell U ltrawhite 80 Text (118 gsm) Inks: black
Pg. 17-18 Paper: Mohawk Via Felt Pure W hite 100 Cover (270 gsm) Inks: black, two match blues, match magenta, match yellow Pg. 19 Envelopes 3.125 x 5.5 Coin Envelope Mohawk Loop Antique Vellum Husk 80 Text (118 gsm) Inks: black C6D Internationa l Envelope Mohawk Superfine Eggshell U ltrawhite 80 Text (118 gsm) Inks: black Pg. 19-20 Paper: Mohawk Via Felt Pure W hite 100 Cover (270 gsm) Inks: black, two match blues, match magenta, match yellow Pg. 21-24 Paper: Mohawk Via Vellum Rhodamine 80 Cover (216 gsm) Inks: black. match purple Pg. 25-26 Paper: Mohawk Via Felt Pure W hite 100 Cover (270 gsm) Inks: black
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PRODUCTION NOTES
Design Aurora Design auroradesignonline.com Typefaces Chalet New York Nineteen Sixty, Sentinel Field Guide Printer O’Neil Printing oneilprint.com 76-708971701 June 2017
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Look inside this wrap for detailed envelope templates.
ITEM# 76-70897170