your chosen day. The time of day is also determined by your product. Make sure
to keep morning launches short and sweet and evening launches filled with entertainment.
Where To Launch It doesn’t have to be some fancy hotel conference room. Think about your product and the type of market it appeals to and work from there. The idea is to create an environment in which your guests feel comfortable.
Any venue you choose, however, should be in a centrally-located and easily accessible area, especially if you are expecting press to attend. They need flexibility to ensure that they can leave whenever they want to and move quickly to another location.
Issue No.2 — August 2012
55