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Knowing Your Products TM
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Any retailer knows the value of product knowledge. At this year's KnowledgeFest Indy, manufacturers will offer plenty of learning opportunities on products like remote starters and head units to fabrication and service tips. WORDS BY TED GOSLIN
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or any retailer, knowing the ins and outs of product can be the difference between making a large sale and watching their revenue walk out the door. Since its inception, KnowledgeFest has been an event that offers retailers a chance to brush up on product and service knowledge, for both the novice and veteran. Aside from the workshops, networking and Mobile Electronics Show booth reveals, anyone's 12-volt IQ can be enhanced even further with manufacturer
trainings, which are taught by some of TM the biggest names in the industry. Not to mention, there are plenty of goodie bags handed out. Companies offering training this year include Voxx Electronics, DD Audio, Omega Research & Development, Compustar and Alpine Electronics, among others. While most of the companies maintain a focus on specific products, there are some surprises mixed in,TMsuch as how products work with different vehicle models, bettering the customer experience with specific products or how to make installing certain products easier on the installer.
New Innovations In an effort to promote the latest and greatest products that 12-volt has to offer, vendors will be going in-depth on the inner workings of their 2017 offerings. One such company is Omega Research & Development, which will be discussing the Excalibur 70-series, the most advanced remote start line the TM company has yet released. It contains built-in accelerometers and other highend features, according to the company. "We focused on refining the installer experience by adding a very comprehensive vehicle learn routine, and on the user experience by adding
14 Mobile Electronics April 2017 TM