P RO M O T I O N
Windermere Tower Properties Ne w n a me, a n e v en be tt er a pproach
‘D
o unto others as you would have them do unto you.” It’s the only way the agents and employees at Tower Realty in Riverside know how to do business. And that has been true ever since broker Collette Lee established the full-service real estate firm in 1989. “I was convinced that I could build a successful company based on the quality not the quantity of our agents,” she says. “I recruited people with strong values and work ethics who would provide exceptional service and always look out for our clients’ bottom line — never our own.” Her son, Brent Lee, broker and co-owner of the family-run operation, agrees. “In today’s tough economy, it’s easy to forget the importance of living by the Golden Rule,” he says. “But every transaction we do is driven by our clients’ interests. We ask, ‘Is it the right option for them? Will they be happy here?’ It’s not about the short-term payoff; it’s about creating lasting relationships.” For more than two decades, Tower Realty has specialized in property sales, management and relocation to the Inland Empire while supplying the expert advice first-time buyers inevitably need. From obtaining prequalification with a reputable lender to coaching them on the basics of escrow and inspections to choosing a place that falls neatly within their price range, these agents do it all. “We understand you’ve been saving for years to reach this point, and it’s a huge decision to make,” Brent says. “We help you navigate your way through the current market, answer any questions you might have and ensure things are handled correctly at each stage of the process.”
7197 Brockton Ave., Suite 6
|
Collette Lee, left, and Brent Lee, with Bob Deville and Carol Cianfarani of Windermere Southern California.
On Jan. 1, 2012, the company’s dedicated 10-person staff is taking that winning approach to the next level. By partnering with Windermere Real Estate Southern California, an industry leader owned by Bob Bennion and Bob Deville, Brent and Collette hope to secure a wealth of exciting opportunities for both clients and agents. “Windermere shares our commitment to excellence, high morals and integrity as well as our desire to give back to the community so it was a natural fit,” Brent says. “We intend to deliver the same quality customer service but with the resources, technology and strength of their brand behind us.” Aside from expanding its coverage area beyond the borders of Riverside, the soon-to-be-named Windermere Tower Properties will also have a different
Riverside, CA 92506
|
951.369.8002
captain at the helm. “I am proudly relinquishing control of the day-to-day operations to my son,” Collette says. “Although I plan to continue offering as much support and guidance as I can, I’d now like to focus on doing what I do best: selling properties and assisting buyers in the transition to a new home.” Despite the impending changes, however, Brent is confident in the firm’s ability to remain true to its founding philosophy. “My mom spent 20 years turning us into a local institution with a great reputation,” he says. “I’m so grateful she’s allowing me to really come into my own, but the one thing I want our clients to remember is that we’re still here, conducting business as usual and putting their best interests first.”
|
www.windermeretower.com