TABLE OF CONTENTS p 4-5
Mission & Values
p 6-19
Consumer Profiles
p 20-23
Logo & Mark
p 24-27
Grid System
p 28-31
Color Palette
p 32-33
Photo Library
p 34-37
Paragraph Styles
p 38-41
Iconography
p 42-47
Stationary
p 48-53
Packaging
p 54-65
Web Design
p 66-67
Musical Soundscape
p 68-77
Advertising
p 78-79
Credits
MISSION & GOALS OUR STATEMENT
Teppan’s goal is to offer unique dishes centered on breakfast and catered to individuality, all while being a fun and inviting environment. Teppan’s mission is to provide a memorable and interactive experience exhibiting a mix of Japanese and Western cultures, both through the food and the experience.
VALUES
OUR STANDARD
INTERACTIVE
Guests will be involved in their own unique food creation experience. Interacting with staff to create a dish catered to their tastes.
FRESH
Food will only be acquired from the freshest sources. Tasteful in not only in flavor, but also presentation and creation.
INDIVIDUALISM
Atmosphere allows the guests to bring their own ideas to the table that expresses each of their individualistic tastes across cultures.
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CONSUMERS THE TARGET AUDIENCE
Teppan’s design solution appeals to the consumers through the use of a cohesive layout that is balanced symmetrically, and also uses rhythm in color and concept. As a result the solution showcases the fusion of the cultures in our brand in a layout that is reminiscent of an actual menu. The design solution demonstrates the warm color scheme and uniformity between each consumer profile with a circular form which communicates the experience of sitting around an actual table.
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TRENDY
FITNESS
FUN
fashion forward and up-to-date with current hot commodities
takes pride in taking complete care of her mind and body
encourages experiences amongst friends that are unique and exciting
AMBER THE FASHIONISTA Amber is 28 years old, African American, and single. She has a Business Administration degree from UNL and makes $65,000 a year working as a local boutique business executive in Lincoln, Nebraska. Amber drives a 2014 Honda Accord and has her own town house. She owns a pet parakeet named Ripley and likes to compete in triathlons. On the weekends she enjoys going out for happy hour with her diverse group of friends.
SHOPPING
DATING
YOGA
SOCIALIZING
SPUNKY
BIKE-RIDING
CAMARADERIE
PIANO
HAPPY HOUR COFFEE
Drink That Describes Me: Tequila Sunrise 3 fluid ounces Orange Juice 1.5 fluid ounces Tequila Tangy, flavorful, and a little sweet! 6:30 am 7:00 am 12:00 pm 5:00 pm 6:00 pm 9:30 pm
Wakes up and showers with an Aveda body wash Eats a balanced breakfast and drinks Welch’s juice Drives her Honda Accord to work
Grabs a Snapple at a local gas station after work Watches E! News and paints her nails with OPI nailpolish
Shops online at Calvin Klein before heading to bed
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KEVIN THE EVERY MAN Kevin is 21 years old, Asian American, and dating. He lives in Kearney, Nebraska, in a four-bedroom dorm room. He studies Business at UNK while working as a part-time cashier at Best Buy. He drives a 1998 Kia Pride and loves jamming out to pop tunes on the radio. On the weekends he likes to go to bonfires and movies with friends from the community engagement club on campus.
POP MUSIC
RESERVED
DRINKING GAMES KNOWLEDGE
SMART
SCI-FI
FRIENDLY
FAMILY
LAUGHING DETERMINED
Drink that describes me: Bud Light Platinum Golden lager Combination of barley malts and rice Light, crisp, and refreshing!
Wakes up, gets gas and breakfast at Kum & Go Goes into work at Best Buy Stops by Ponzu Sushi before class Grabs his Under Armor sunglasses and heads out with friends Goes to Applebee’s with his community engagement group Watches Netflix the rest of the night
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7:00 am 9:00 am 3:00 pm 5:00 pm 7:00 pm 10:00 pm
EFFICIENT will try and find the most effective way to complete tasks
FRESH
appreciates a different quality in both food and perspective
WORK
values work ethic and knows when solid effort takes place
HONESTY will always speak the truth without hesitation
TRUST
dependable in any situation and values confidence
HEALTH stays active and feeds her body the right ingredients
REBECCA THE VOLUNTEER Rebecca is 24 years old, Caucasian, and engaged. She lives with her fiancé in a two-bedroom apartment located in Omaha, Nebraska. She makes $30,000 a year as Girl Scout troop leader and a lifeguard in the summer. She has an International Human Rights Degree. She drives a 2008 Nissan Altima and volunteers at local animal shelters. Rebecca has a dog, Molly, and two cats named Simba and Nala. She enjoys spending time with her close circle of friends.
LEADERSHIP HAPPINESS ADOPTING DONATION
VOLUNTEER BRUNCH
DRAMAS FRIENDS CREATIVITY FAMILY Drink that describes me: Screwdriver 1.5 fl. ounces of vodka 6 fl. ounces of pulp-free orange juice Simple, clean, and enjoyable! 8:00 am 10:00 am 1:00 pm 6:00 pm 8:00 pm 9:00 pm
Wakes up in the morning and checks her iPhone Drives her Nissan Altima to grab Starbucks before work Orders miso soup and sushi rolls for lunch at Blue Sushi
Stops by the gym after her Girl Scout meeting Does some much-needed grocery shopping at Target
Listens to Spotify Radio with her fiancé for the rest of the night
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KOLTON THE BRO Kolton is 24 years old, Caucasian, and single. He lives in a duplex he rents in Papillion, Nebraska. He has a Business Management Degree and drives a 2010 silver Honda Civic. He makes $40,000 a year working as a Logistics Fleet Manager. Kolton has served in the army and owns a Siberian Husky named Samson. In his free time he likes to hanging out with his friend Brock and going out on the weekends.
WEIGHT-LIFTING COOKING BRO TANKS TRAVELING CAREFREE MONEY ANIMALS NIGHT OWL
BASEBALL ROCK MUSIC
Drink That Describes Me: Old Fashioned 2 fl. ounces Whiskey 2 dashes of Bitters, 1 sugar cube Smooth, strong, and to the point!
Wakes up and drives to 24 Hour Fitness
5:00 am
Showers and eats a bowl of Kelloggs before work Leaves work and takes his lunch break at Subway Arrives home, puts on his Nikes and takes his dog on a walk He heads back home and surfs the web on his Apple computer Ends the night with watching TV on his Samsung before bed 14
8:00 am 2:00 pm 5:00 pm 6:00 pm 10:30 pm
6:30 am 7:00 am 12:00 pm 5:00 pm
HEALTH 6:00 pm
9:30 pm takes pride in going to the gym and clean eating
FRIENDS
CAREER
spends evenings and weekends going out with his good friends
works hard to improve and to rise on the ladder of success
SCHOOL
HUMOR
SUSTENANCE
studies hard because he values knowledge and new information
entertains friends and strangers with his wit and character
enjoys all of the flavors and cuisines that the world has to offer
JUSTIN THE TECH MAN Justin is 21 years old, Caucasian, and is in a relationship. He lives in one-bedroom apartment in Gretna, Nebraska. Justin studies Information Technology at UNO and compiles $30,000 a year working as a Best Buy Sales Representative. He drives a 2002 Mitsubishi Lancer and has a cat named Milo. He belongs to several technology groups on campus and goes to dinner with them twice a month.
CURRENT EVENTS COMICS
ROAD TRIPS
NETWORKING
SOLITAIRE GAMING
READING
THRIFTING
Drink That Describes Me: Sake Bomb 1.5 fl. ounces of Sake 8 fl. ounces of light beer Entertaining, fun, and unique! 6:30 am 8:00 7:00 am 8:15 am 12:00 pm 8:30 am 5:00 pm 3:00 6:00 pm 5:00 7:30 pm 9:30 pm
Wakes up from his G-Shock watch alarm Showers and eats a Pillsbury Toaster Strudel Puts on his Converse shoes and heads to class
Drives his Mitsubishi Lancer to Gamestop Plays a new game on his Nintendo Wii
Browses Reddit on his Toshiba laptop before going to bed
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KIM LO THE ARTIST Kim Lo is 22 years old, Asian, and married. She rents a two bedroom apartment in Elkhorn, Nebraska. Kim works as a waitress while she studies Art at Metropolitan Community college. She drives a 1999 maroon Toyota Malibu and owns a gray kitten named Mittens. She belongs to the Painting Club on campus and enjoys going to college theatre plays with a her friends.
ANIMALS TRAVELING CULTURE DANCE READING
SOCIALIZING EXPRESSION
INTERIOR DESIGN
PAINTING
COOKING
Drink That Describes Me: Berry Margarita 1.5 fl. ounces Tequila .5 fl. ounces Triple Sec, 3.5 fl. ounces lime juice, and 12 ounces frozen berries Fun, sweet, and tasteful!
Wakes up and gets in her Toyota to drive to school Reads a new book on her Kindle in-between classes Goes to Panera for lunch and coffee Stops at PetSmart to pick up some kitten supplies Goes to work and waits tables at Chili’s Winds down by doing some artwork on her Microsoft Surface 18
8:00 am 10:00 am 12:00 pm 3:00 pm 6:00 pm 10:00 pm
6:30 am 7:00 am 12:00 pm 5:00 pm 6:00 pm
SCHOOL 9:30 pm
loves to learn new things and to utilize creativity
FAMILY
enjoys going home for the weekend to spend some time with family
FRIENDS meets new friends at school and enjoys going out to eat with them
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LOGO & MARK TREATMENT SYSTEMS
Teppan’s design solutions for the logo and mark are centered on the fusion of Japanese and Western cultures. Target consumers will like the final concept because of its refreshing reminiscence of a plate along with silverware with the chopstick and fork fusion in a tight, clean package that it is presented in.
21
COLORED LOGO THE WHOLE PACKAGE
The Japanese brush style text with varying thickness to communicate hand-crafted aspects of our cuisine.
Represents the fusion of two cultures with a chopstick and a fork. The red circle is an iconic Japanese symbol that adds a bit of dimension to the mark.
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LOGO USES
THE DO’S AND DON’TS
Do: Secondary colors
Don’t: Colors not in palette
Do: In black and white
Don’t: Add special effects
Do: Logotype only
Don’t: Distort, stretch or skew
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GRID SYSTEM GUIDES & LAYOUTS
Teppan’s grid system was chosen to be flexible yet organized to give each page individuality while still belonging to a family. With this in mind, the layout permits the page to be interactive with crafted and consistent lines that allow the usage of graphic elements and type styles throughout as the user sees fit.
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HEADING SUBHEADING
10.8” WIDE OPTIONAL CIRCLE GRID
26
6 X 4 LINEAR GRID
HEADLINES SUBHEADING
Circle grid body copy
.44” GUTTER
.1875” GUTTER
27
COLORTHEPALETTE UNDERLYING HUES
Teppan’s color palette was created in order to stimulate the senses and to entice the involvement between the viewer and the environment. Colors are a key driving point behind a cohesive design and we strive to perfect this. Every color evokes its own sensation and challenges ones perception of what it means. Through the use of modern colors, Teppan showcases the experience one has in both body and mind.
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PRIMARY COLOR PALETTE
PANTONE: 179-14 C
PANTONE: 54-7 C
PANTONE: 0-0 C
Teppan’s primary color palette utilizes white, charcoal, and red to not only mirror the colors of the logo, but to emphasize the hunger-inducing qualities that the color red produces. Red is a dominant color for the palette as it represents Japan’s ‘Rising Sun.’ The primary palette reiterates the importance of the fusion of Japanese and Western cultures with the fresh and modern aspects of black and white.
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SECONDARY COLOR PALETTE
PANTONE: 72-16 C
PANTONE: 10-8 C
PANTONE: 45-7 C
PANTONE: 10-9 C
For the secondary color palette, four colors are chosen in order to demonstrate the warm and trendy aspects of Teppan. Eggplant, cherry tomato red-orange, egg yolk yellow, and a creamy beige are used to create appetizing anticipation.
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PHOTO LIBRARY PICTURE & FABRIC GALLERY
Teppan’s photo and fabric library reflect the brand’s intentions to be sleek, fun, and refreshing. One will get a sense of elegance from the dark umber floors tied in nicely with the modern slate counter-tops. Colors are an important component to the consumer’s experience through the usage of sweet ombré tones. Organic fruit is provided daily to give an elevated quality in the dining experience for the consumers.
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PARAGRAPHS TYPEFACE SYSTEMS
Teppan’s typeface styles were picked carefully to communicate both the mission and values. The finalized typefaces showcase the unique fusion of Japanese and Western cultures while also being appealing to the target consumers. The usage of san-serif typefaces helps to show Teppan’s desire for an outlook that is fresh, clean and modern.
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TYPEFACE SYSTEMS Headline 1 Edmondsans Bold 48/57 Uppercase
Magnis volume prorern atquos sin et lab illibus Subheading 2 Edmondsans Regular 18/15
Volo occuptatum consequatia consed utemolorro magnatet molo verum nis elak sak uado do. Ribus et officie nderfer umquos volupta num ipsant opti iunt experibusdam vel et harunt quam re quid. Aximus is es ma in cus sinctore odis prat offici offici comnis ade. Ovid magnate mporestis verumquis mollupt atiscit ioriber ferepra venda seque nonsequi veligent voluptas ut aut maximag natus. Bearum doluptati re nonet lam digendanis pro opta molorit velit simil qui cor beatem ideribu quo duciend in audiametur inullandio. Ovid magnate mporestis verumquis mollupt atiscit ioriber ferepra venda seque nonsequi veligent voluptas ut aut maximag natus. Bearum doluptati re nonet lam digendanis pro opta molorit velit simil qui cor beatem ideribu quo in. Body Copy Avenir Book 14/17
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PARAGRAPH TREATMENTS Headline 2 Edmondsans Bold 36/43 Uppercase
ET ADI OFFICTEM VOLUPTI DION NOBIT Subheading 1 Edmondsans Regular 20/24
Is voluptatiis dolorum sim harcitibusam quidis non eius aciis sustotaquam nosto conseditate pre lis am alicatectium deri intiorae. Pitio volorec aborum aborercid maios dignienis explis. Quis vitior maximolupta sentin cor as eaqui con consequo dolut res eatia enihici del modit quundunturia. Ex el ius aut officiur solupta tetusame la corepe simillorum endit licipsa delit quid eum imus alibus acestorepta velicid untem. Duciet etume in cus, sandanim et omnihita ius et aciis cus et aspersp elibus dolut re cullum sita nimos sequam coris atinverior sam, aceperat voluptae optatque eat ommolor maion culparunt offictotam exernates most eaquidia debis adite quas molorro vitatectaspe dentur, es ex eosam eicab iundignat am Emphasis Body Copy Avenir Book 18/17
Olor atet, ut quatiisti con non re pratatissim re rae. Bus aligento officiis dolupta muscid quissimus, vendaeperum elendae ssitasp ereria ab ipsum volupiderem dolest venitio ipsus eaquis santiandit repeliquo bea ipienis asperci simus dolectior modignim aliquis dolore id eum faccatiae modiciatiunt velecto quid ut faceatium. Note Text Avenir Light 11/13
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ICONOGRAPHY OUR SYMBOLS
Teppan’s set of icons were derived from the imagination and designed for real functionality. From the ‘sumo egg’ used to depict breakfast for the consumers, to the recognizable take out boxes, each icon is hand crafted for one goal. Set inside a circle, each icon is a reflection of the logo in both shape and essence as they all come together in one immersive experience.
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MENU ITEMS ICONOGRAPHY
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TAKEOUT
BRUNCH
BREAKFAST
ALCOHOL
BEVERAGES
TEPPANYAKI
BOOKLET ITEMS ICONOGRAPHY
41
STATIONARY PRODUCTION MECHANICALS
Teppan’s stationary design solution is cohesive, consistent, and simple. With abstract designs of the mark and color palette, Teppan’s whole stationary system is able to communicate the brand’s identity. An experience isn’t based solely on the food, but it’s the atmosphere that comes with. Every detail is important. This in mind, the design solution appeals to the target audience by being modern, fun, and appetizing.
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STATIONARY LETTERHEAD - 8.5�x11�
Logo and mark positioned on the top left corner and in full color
Opaque Teppan symbols reinforce the brand that will not compete with writing or type 1309 Jackson St. Omaha, NE 68102
(402) 763 - 5541
contactus@teppan.com
Footer includes contact and location information 44
STATIONARY NOTECARD - 6”x8”
BREAKFAST & BAR
Logo and tagline included in white and beige to reinforce Teppan
Charcoal background sets the tone for the writing on the opposing side
Logo elements included and positioned in ‘rising sun’ manner that also mirrors a table setting
Back Notecard Contacts: Andrew, Madison, Taysia Company: Foodies - Teppan Project: Teppan Notecard Colors: 4/4 CMYK Format: Finished: 4.5”w x 6”h
45
STATIONARY
BUSINESS CARD - 3.5”x2”
Logo, mark, and tagline included to give the full effect
TAYSIA PETERSON FOUNDER (402) 763 - 5541
TEPPAN BREAKFAST & BAR 1309 JACKSON ST OMAHA, NE 68102
BREAKFAST & BAR
Mon-Sat: 7am - 12pm, 4pm - 2am Sun: 7am - 1pm teppan.com contactus@teppan.com
Front Business Card Contacts: Andrew, Madison, Taysia Back of business card includesCompany: name, hours, and Foodies - Teppan location with the full logo to mirror the front side
Project: Teppan Business Card Colors: 4/4 CMYK
46
Format: Finished: 3.5”w x 2”h
STATIONARY THE COMPLETE SET
47
PACKAGING PRODUCTS & MENUS
Teppan’s packaging utilizes consistency to mirror the brand while building products that serve a purpose. The products reflect the look and feel of the brand in color, creation, and production. With the use of the seed pattern, the cohesiveness of the brand is able to come across to consumers in a dignified manner. Consumers will like the packaging because it conveys the Japanese look with a Western quality. Not only will the customers enjoy the atmosphere when in the restaurant, but they can also enjoy the products in the comfort of their own home.
48
OUR MENUS DRINK AND FOOD
Look at everything that Teppan has to offer - our food, drinks, and essence of our restaurant. Inside our menus you will find the variety of breakfast dishes, our entertainment specials, and the diverse drink selections you can order at Teppan.
50
51
HOME PAGE
THE INITIAL EXPERIENCE
OUR PRODUCTS SAUCE BOTTLES
Teppan has three unique sauces available for purchase through our website consisting of: Hot Sauce, Jelly and Syrup. They are served uniquely in sake bottles and come with a sake glass for dipping. In restaurant they are brought out per request.
52
OUR PRODUCTS GIFT PACKAGING
Our gift packaging consists of a gift bag, gift box, and a take-out container. We also offer three different increment gift cards for purchase. Great for the holidays to spoil your friends and family!
53
WEBTHEDESIGN ONLINE DOMAIN
Teppan’s website wire-frames reflect some of the values that are most important to the brand’s identity. Not only is it fresh and clean, but it also conveys a welcoming and interactive experience from the first click. Both the extensive menu and drink selections or the online store will encourage consumers to represent the Teppan. The missionis for consumers to come and learn, but the goal is for them to stay for the experience.
55
HOME PAGE
THE INITIAL EXPERIENCE
HOME PAGE
THE INITIAL EXPERIENCE
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR
ABOUT
MENU
SHOP
Header includes links to navigate through about, menu, and shop pages
Images rollover from breakfast foods, a teppanyaki chef, and hands grabbing drinks BREAKFAST WITH A JAPANESE TWIST Teppan is a breakfast teppanyaki restaurant and bar catering to those who are looking for a good meal and a good time. We offer unique dishes while involving you in the process. Work with your grill master to have a tasteful meal catered to you!
HAPPY HOUR M-Sat., 4 p.m. to 7 p.m. and late night from 10:30 p.m. to 2 a.m. Selected food items half off, $2 selected bottled beer, $4 large draft beers, and $10 fishbowl drinks.
Happy Hour menu shows times, prices and directions to go to featured drinks with scrolling arrows
Our featured drinks are listed below.
LOCATION 1309 Jackson Street Omaha, NE M-Sat: 7am-12 / 4pm-2am Sun: 7am-1pm
Location services pinpoint Teppan’s exact location in relation to the consumer’s IP address
2015 Teppan Inc. All rights reserved. Privacy Policy
Footer includes quick links to social media outlets
56
HOME PAGE THE FINISHED LOOK
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR
ABOUT
MENU
SHOP
BREAKFAST WITH A JAPANESE TWIST Teppan is a breakfast teppanyaki restaurant and bar catering to those who are looking for a good meal and a good time. We offer unique dishes while involving you in the process. Work with your grill master to have a tasteful meal catered to you!
HAPPY HOUR M-Sat., 4 p.m. to 7 p.m. and late night from 10:30 p.m. to 2 a.m. Selected food items half off, $2 selected bottled beer, $4 large draft beers, and $10 fishbowl drinks. Our featured drinks are listed below.
LOCATION 1309 Jackson Street Omaha, NE M-Sat: 7am-12 / 4pm-2am Sun: 7am-1pm
2015 Teppan Inc. All rights reserved. Privacy Policy
57
MENU PAGE
BREAKFAT, BRUNCH & DRINKS
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR
ABOUT
ICON
MENU
SHOP
TEPPANYAKI
PERFORMANCE ADD-ONS
Full color photo on the Teppanyaki performance add-ons overview
Pompeii Mountain A waffle mountain which explodes with powdered sugar. Served after two-course meal.
Egg in Yo Face An alternative take on the shrimp throwing in traditional teppanyaki, the chef throws poached eggs to guests. Look ma, no hands!
Uncle Buck Special A pancake that is the size of the entire grill and big enough to be flipped with a shovel! Share this special with a full table or go in alone and get the meal free with a complementary t-shirt.
ICON
BRUNCH
SOUP & SANDWICHES 8
Grilled Cheese A grilled cheese sandwich made of melted cream cheese in-between a waffle bun.
Turkey & Avocado
10
A delicious sandwich made with turkey, avocado, lettuce, and house mayonnaise on a bagel bun.
Classic BLT
9
Bacon, lettuce, and tomato on a croissant bun. A Teppan favorite.
ICON
7.5
9
Veggie Frittata
6
Savory Soups
Choose between egg drop, miso, tomato basil, broccoli cheddar, hot & sour, or wonton soup.
Crepe Wrap
10
A large crepe filled with grilled chicken, swiss cheese, avocado, tomato, and onion. Served with chips and salsa.
A spicy frittata made of mozzarella cheese, chopped onion, potato, and tomato that is baked to a golden brown crisp.
9
Berry Hungry Two, large pancakes drizzled in a raspberry sauce and topped with whipped cream, blueberries., strawberries, and goji berries.
7
Partying Parfait
This layered parfait includes two layers of granola, fruit, and greek yogurt that are shaken with choice of strawberry, goji, or fuji apple
OMELETTES & EGGS 8
An egg-white omelette with tomato, onion, green pepper, red pepper, and mushrooms with finely chopped carrots and celery.
Positively Poached
8.5
A large poached egg cooked to the perfect consistency and served over an Quinoa muffin with fresh spinach.
Freggo the Eggo
9
Walking Waco
12
A walking waffle taco filled with berries, syrup, almonds, powdered sugar and a scoop of ice cream.
Teppancake
10
Teppan’s large, classic pancake prepared with choice of berry or chocolate chip. Served with two sausage links and hashbrowns.
Cake Stack
12
9
Bacon, Egg, & Cheese Creamy provolone cheese melted into fluffed egg with bacon bits, tomato, and basil.
11
Panaffle
A Pancake inside two waffle buns and sauced with syrup, berries, and whipped cream. Served with hashbrown and two eggs.
The Calzette
10
A pancake stack large enough to feed the table. Total of 5 medium-sized pancakes served with house syrup.
This omelette/calzone treat mixes the delicious flavors of pepperoni, hamburger, and bell peppers with the creaminess of the egg, cheese, and marinara.
Mimosa
Blackberry Bourbon Iced Tea
Boston Sour
Fresh orange juice & sparkling champagne. Available in grapefruit, strawberry, and orange.
Blackberries, mint, sugar, black tea and bourbon mixed to a sweet perfection.
Made with whiskey, lemon juice, sugar, and a dash of egg white.
Bellini
Sangria
Old Fashioned
Prosecco sparkling wine & peach nectar. Available in sharable pitcher or single
Red wine, chopped citrus fruits & a hint of brandy. Delivered in a pitcher consisting of
Made with whiskey, muddled bitters, sugar, and a twist of citrus rind.
A one of a kind fried egg that is cooked to perfection with a combination of hashbrowns, two sausage links, sour cream and salsa.
ICON
Food and drink items are broken up into three collumns to allow for the full spectrum of menu items
BREAKFAST
Veggin’ Out
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Cinnamon Biscuits
Two biscuits smothered in a cinnamon roll sauce with an optional blueberry or chocolate drizzle.
DRINKS
Images are overlayed in circles behind the text to gain a subtle glimpse of a product in each specific menu section
MENU PAGE THE FINISHED LOOK
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR
ABOUT
MENU
SHOP
TEPPANYAKI
PERFORMANCE ADD-ONS Pompeii Mountain A waffle mountain which explodes with powdered sugar. Served after two-course meal.
Egg in Yo Face An alternative take on the shrimp throwing in traditional teppanyaki, the chef throws poached eggs to guests. Look ma, no hands!
Uncle Buck Special A pancake that is the size of the entire grill and big enough to be flipped with a shovel! Share this special with a full table or go in alone and get the meal free with a complementary t-shirt.
BRUNCH
SOUP & SANDWICHES 8
Grilled Cheese A grilled cheese sandwich made of melted cream cheese in-between a waffle bun.
10
Turkey & Avocado
A delicious sandwich made with turkey, avocado, lettuce, and house mayonnaise on a bagel bun.
9
Classic BLT
Cinnamon Biscuits
7.5
Two biscuits smothered in a cinnamon roll sauce with an optional blueberry or chocolate drizzle.
Bacon, lettuce, and tomato on a croissant bun. A Teppan favorite.
9
Veggie Frittata
6
Savory Soups
Choose between egg drop, miso, tomato basil, broccoli cheddar, hot & sour, or wonton soup.
Crepe Wrap
10
A large crepe filled with grilled chicken, swiss cheese, avocado, tomato, and onion. Served with chips and salsa.
A spicy frittata made of mozzarella cheese, chopped onion, potato, and tomato that is baked to a golden brown crisp.
9
Berry Hungry Two, large pancakes drizzled in a raspberry sauce and topped with whipped cream, blueberries., strawberries, and goji berries.
7
Partying Parfait
This layered parfait includes two layers of granola, fruit, and greek yogurt that are shaken with choice of strawberry, goji, or fuji apple
BREAKFAST OMELETTES & EGGS 8
Veggin’ Out
An egg-white omelette with tomato, onion, green pepper, red pepper, and mushrooms with finely chopped carrots and celery.
Positively Poached
8.5
A large poached egg cooked to the perfect consistency and served over an Quinoa muffin with fresh spinach.
Freggo the Eggo A one of a kind fried egg that is cooked to
9
Walking Waco
12
A walking waffle taco filled with berries, syrup, almonds, powdered sugar and a scoop of ice cream.
Teppancake
10
Teppan’s large, classic pancake prepared with choice of berry or chocolate chip. Served with two sausage links and hashbrowns.
Cake Stack
12
A pancake stack large enough to feed the table.
9
Bacon, Egg, & Cheese Creamy provolone cheese melted into fluffed egg with bacon bits, tomato, and basil.
Panaffle
11
A Pancake inside two waffle buns and sauced with syrup, berries, and whipped cream. Served with hashbrown and two eggs.
The Calzette
10
This omelette/calzone treat mixes the delicious flavors of pepperoni, hamburger, and bell
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SHOP PAGE
PREVIEWING PRODUCTS
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR
ABOUT
MENU
SHOP
Image of sake bottles to familiarize consumers with Teppan’s products
$25 dollar giftcard includes purchases in store and online. VIEW PRODUCT
$50 dollar giftcard includes purchases in store and online. VIEW PRODUCT
$100 dollar giftcard includes purchases in store and online. VIEW PRODUCT
MERCHANDISE
SAUCE TRIO Available to purchase one, two, or all three bottles in a trio formation VIEW PRODUCT
FORK & CHOPSTICK WRAP Stainless steel chopstick and fork available to purchase in varying sets VIEW PRODUCT
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TEPPAN MUG Black mug includes option for inside color change of beige, red, or black
VIEW PRODUCT
BOTTLES AND CUPS Order one or all sake sauce bottles of varying flavors with sake cups VIEW PRODUCT
LOGO MUG
Gift cards and merchandise products include images in order to encourage consumers to view the products in better detail
Logo mug available in white, beige, or black with interior color change
VIEW PRODUCT
BAG & TAKEOUT BOX Teppan gift bags and takeout boxes offered for personalized containers VIEW PRODUCT
Option to view product in closer detail produces a pop-up window that allows viewers to see the product in closer detail, and functions as a preset to the confirmation page
SHOP PAGE THE FINISHED LOOK
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR
ABOUT
$25 dollar giftcard includes purchases in store and online. VIEW PRODUCT
$50 dollar giftcard includes purchases in store and online. VIEW PRODUCT
MENU
SHOP
$100 dollar giftcard includes purchases in store and online. VIEW PRODUCT
MERCHANDISE
SAUCE TRIO Available to purchase one, two, or all three bottles in a trio formation VIEW PRODUCT
FORK & CHOPSTICK WRAP Stainless steel chopstick and fork available to purchase in varying sets VIEW PRODUCT
TEPPAN MUG Black mug includes option for inside color change of beige, red, or black
VIEW PRODUCT
BOTTLES AND CUPS Order one or all sake sauce bottles of varying flavors with sake cups VIEW PRODUCT
LOGO MUG Logo mug available in white, beige, or black with interior color change
VIEW PRODUCT
BAG & TAKEOUT BOX Teppan gift bags and takeout boxes offered for personalized containers VIEW PRODUCT
2015 Teppan Inc. All rights reserved. Privacy Policy
61
PREVIEW PAGE ADDING ITEMS TO BAG
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR ABOUT
$25 dollar giftcard includes purchases in store and online.
MENU
$50 dollar giftcard includes purchases in store and online.
VIEW PRODUCT
SHOP
$100 dollar giftcard includes purchases in store and online. VIEW PRODUCT
VIEW PRODUCT
CLOSE X
MERCHANDISE Product #: 748
Header stays in full color in order to reinforce the brand
Full Page fades into a dim resolution in order to give weight to previewed product
Interior Color Options:
Quantities: 1
BOTTLE TRIO
TEPPAN MUG
TEPPAN MUG
$12.99
Black mug includes option for inside Available to purchase one, two, or colorlogo change beige,tored, or black all three bottles in a trio formation Mug includes Teppan’s withofoption change interior color to red, beige, or black. VIEW PRODUCT
FORK & CHOPSTICK WRAP Stainless steel chopstick and fork available to purchase in varying sets VIEW PRODUCT
2015 Teppan Inc. All rights reserved. Privacy Policy
62
121
VIEW PRODUCT
BOTTLES AND CUPS Order one or all sake sauce bottles of varying flavors with sake cups VIEW PRODUCT
2
4
6
8
ADD TO BAG
LOGO MUG
Logo mug available in white, beige, or black with interior color change
CHECKOUT
VIEW PRODUCT
BAG & TAKEOUT BOX Teppan gift bags and takeout boxes offered for personalized containers VIEW PRODUCT
Pop-up screen covers products and is shown in full color
PREVIEW PAGE THE FINISHED LOOK
$25 dollar giftcard includes purchases in store and online.
$50 dollar giftcard includes purchases in store and online.
VIEW PRODUCT
$100 dollar giftcard includes purchases in store and online. VIEW PRODUCT
VIEW PRODUCT
CLOSE X
MERCHANDISE Product #: 748
Interior Color Options:
Quantities: 1
BOTTLE TRIO
TEPPAN MUG
TEPPAN MUG
$12.99
Black mug includes option for inside Available to purchase one, two, or colorlogo change beige,tored, or black all three bottles in a trio formation Mug includes Teppan’s withofoption change interior color to red, beige, or black. VIEW PRODUCT
FORK & CHOPSTICK WRAP Stainless steel chopstick and fork available to purchase in varying sets
121
VIEW PRODUCT
BOTTLES AND CUPS Order one or all sake sauce bottles of varying flavors with sake cups
2
4
6
8
ADD TO BAG
LOGO MUG
Logo mug available in white, beige, or black with interior color change
CHECKOUT
VIEW PRODUCT
BAG & TAKEOUT BOX Teppan gift bags and takeout boxes offered for personalized containers
63 VIEW PRODUCT
VIEW PRODUCT
VIEW PRODUCT
CHECKOUT PAGE FINALIZING THE ORDER
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR
ABOUT
SHOP
YOUR BAG
Kim Lo 2120 Main St., Elkhorn, Nebraska
MENU
68022
Apartment 156
klo22@gmail.com **** **** **** 2281
Visa CONFIRM ORDER
REMOVE
REMOVE
Personalized “bag” for customers to see what they are purchasing before confirming the order Remove feature allows customers to easily choose the items they want to purchase
CANCEL ORDER
2015 Teppan Inc. All rights reserved. Privacy Policy
Cancel feature allows for quick termination of the shopping order Checkout page includes confirmation button to finalize the transaction
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CHECKOUT PAGE THE FINISHED LOOK
1309 JACKSON STREET OMAHA, NE M-SAT: 7AM-NOON / 4PM-2AM SUN: 7AM-1PM
BREAKFAST & BAR
ABOUT
SHOP
YOUR BAG
Kim Lo 2120 Main St., Elkhorn, Nebraska
MENU
68022
Apartment 156
klo22@gmail.com **** **** **** 2281
Visa CONFIRM ORDER
REMOVE
REMOVE
CANCEL ORDER
2015 Teppan Inc. All rights reserved. Privacy Policy
65
SOUNDSCAPE OUR PLAYLIST
Teppan’s musical interests of range across all genres to allow consumers to have a unique experience that entices their sense of sound. Genres like classic rock, PBR&B, electronic, lounge, and pop hits are added to not only reinforce the atmosphere of Teppan, but to appeal to the audience. The color of these albums also add appetizing qualities as well as relaxing hues to showcase the overall experience and feeling of being in the restaurant.
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ADVERTISING OUR CAMPAIGN
The tagline, “Teppanyaki Breakfast - The First of Its Kind,� was used throughout to showcase the unique opportunities that Teppan will offer the consumer. Not only does the advertising cater to our target audience, but also sets the vibe for the fun atmosphere. Our campaign shows pieces of the restaurant environment and direct the consumer to our store location.
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PRODUCT PLACEMENT DUMB & DUMBER (1994)
As a way to get back at Joe Mental for enticing both Lloyd and Harry into eating hot peppers, the two of them sneak some of the same hot peppers they just ate on to Mr. Mental’s recently served burger as he is outside with a phone call. Whilst placing the peppers in the burger Lloyd looks at Harry and makes the comment: Lloyd : “Man, this is going to be so hot Harry!” Harry : “It wont even be an enjoyable hot like that Teppan brand hot sauce!”
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*Harry and Lloyd both glanse at the Teppan hot sauce sitting on the table* Lloyd : “Yeah good thing we didnt use that, he’d like it too much and thank us.” The whole time during this scene, a bottle of Teppan brand hot sauce will just be in frame as it sits on the table in front of the trio. Harry and Lloyd make not to it as they fill Joe Mental’s burger with spicy hot peppers alluding to how delicious and enjoyable the sauce is.
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OUTDOOR ADVERTISING ON THE GO
Teppan’s billboard shows the advertising tag line in a prominent, modern fashion. The words are eye-catching to help drivers understand what they are seeing as they drive by. The imagery is appetizing leaving those many potential consumers driving by hungry, and peaking their intersest. By utilizing unordinary pancake colors, drivers get that we are not your average breakfast restaurant and have something different to offer.
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As a part of Teppan’s guerrilla outdoor campaign, we decided to create a flag with the traditional Teppan mark of a plate and silverware in a pirate flag setting. A fun twist on an object which most are familiar. This appeals to our target consumers, with our mark turning into the skull and crossbones and representing modern trends.
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HOME PAGE
THE INITIAL EXPERIENCE
PRINT ADVERTISING MAGAZINE SPREAD
Teppan’s magazine spread follows the slogan we used throughout the campaign, our book and menu design, and shows the creative cuisine offered by Teppan. Sharing what we are about, our location, and our appetizing entrees help to persuade new guests to visit the restaurant.
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VIDEO ADVERTISING COMMERCIAL
Teppan’s premiere commercial—set by Snoop Dogg’s instrumental of “Drop it Like its Hot”— shows the interactive performance of teppanyaki breakfast as food is flung in the air to the beat of the tune. Target consumers will enjoy this musical reference along with the fun trajectories of the objects in the air.
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HOME PAGE
THE INITIAL EXPERIENCE
SOCIAL MEDIA FACEBOOK PAGE
Teppan’s social media Facebook page allows consumers to search, review, and learn more about Teppan from a social stand point. The desktop view of the Facebook page encompasses the full breadth of the brand including the menu, location, website, and alternative social media outlets. The mobile page allows for a quick glimpse at Teppan and what the restaurant has to offer.
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SOCIAL MEDIA MOBILE APPLICATIONS
Teppan’s social media applications allow for a more personal experience between consumers and the restaurant. Young clientele recognizes and relates to the popular snapchat and instagram outlets. This allows the company to spread across different application avenues in order to reach a broader audience of young college students, professionals, and tech-savvy individuals in the 21st century.
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DESIGN CREDITS THE FOODIES
TAYSIA PETERSON
(402) 598-5286 taysia@epetersons.com
ANDREW PETERSEN
(402) 660-9968 aapetersen@unomaha.edu
MADISON BESCH
(402) 201-5492 mmbesch@unomaha.edu
ART DIRECTOR Adam Casey
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PHOTOGRAPHY USED sunmarblekc.com/wp-content/uploads/2013/07/Montauk-Black-Brushed-Slate-608063-86x52-Close.jpg wallpaperup.com/123273/leather_upholstery_black.html cdn.decoist.com/wp-content/uploads/2012/07/modern-wood-flooring-Douglas.jpg vividastudio.files.wordpress.com/2011/10/browntexturedleather.jpg stockarch.com/files/12/04/chopsticks_and_placemat.jpg tokyofooddiary.files.wordpress.com/2013/05/img_4265.jpg fansshare.com/gallery/photos/13013867/wharf-teppanyaki-dining-room/?displaying sarqasim.files.wordpress.com/2014/10/2014-04-12.jpg investorplace.com/wp-content/uploads/2014/02/bacon.jpg wilkes888.files.wordpress.com/2013/10/dsc3230.jpg cdn.phillymag.com/wp-content/uploads/2014/11/Craft-Beer.jpg hdwallpapers.cat/belgian_waffle_foods_yummy_entertainment_hd-wallpaper-1513470/ 2.bp.blogspot.com/-OQwC7XoJxh0/U9Km4V77kbI/AAAAAAAAAw4/InX7vpgTVi8/s1600/Madonna_Food_1802.jpg fabtasticeats.com/wp-content/uploads/2013/01/MG_0673.jpg static4.businessinsider.com/image/52bb403d6bb3f74a0d61a948/alcohol-pricing-mulled-whines.jpg hamptoncoffeecompany.com/assets/uploads/hcc-cold-brewSQUARE.jpg i.huffpost.com/gen/1471051/images/o-BEERS-facebook.jpg hdwallpapers.cat/wallpaper/strawberry_red_skin_fruit_texture_abstract_hd-wallpaper-1737724.jpg personaltrainerdublindbomb.files.wordpress.com/2014/03/img_0291-2.jpg upload.wikimedia.org/wikipedia/commons/a/a6/Fabric_(504391407).jpg thepancakeprincess.com/wp-content/uploads/2015/08/IMG_1303v2.jpg img.food.com/img/upload/package/summerentertaining/H2_Sangria_Beauty_1.JPG justmakemesomething.com/wp-content/uploads/2015/03/sanderraav_sageadvice_featured.jpg i.huffpost.com/gen/1482389/images/o-COCKTAILS-facebook.jpg freefoodphotos.com/imagelibrary/fruit/orange_macro.jpg new.uniquejapan.com/wp-content/uploads/2010/03/Red-Lacquer.jpg hercampus.com/sites/default/files/2015/04/23/crepes%20(1).jpg upload.wikimedia.org/wikipedia/commons/c/cf/Waffle_with_strawberries_and_confectioner’s_sugar.jpg fiveofthebest.com/fffw/wp-content/uploads/2012/11/cocktail1.jpg thehealthyfoodie.com/wp-content/uploads/2011/06/Quinoa-Cakes-and-Poached-Egg-8.jpg townetworks.com/wp-content/uploads/2014/11/o-BLACK-WORKING-WOMAN-facebook-770x360.jpg reed.edu/apply/assets/images/wayne-kim.jpg thebodyisnotanapology.com/wp-content/uploads/2015/05/whiteprivilege5.jpg flickr.com/photos/d_t_vos/5602246421/in/photolist-9x3YFx-sQtC4-sQtCa-8Pomnt-sQtB3-s9teyX-sQtBU -sQtBa-sQtAU-i7zasK-tSU5KJ-6xd89E-bTpYxc-8gx7ci-bvx5Uz-sQtCi-sQtBD-sQtBu-aWQJ7k-ckB5uo-4vH6HN collegefocus.com/wp-content/uploads/2013/11/Man-with-Glasses-and-Laptop.jpg theabroadguide.com/wp-content/uploads/2015/06/man-802120_1280-735x400.jpg lowellhotel.com/wp-content/uploads/2013/08/Lowell-Hotel-Weekend-Brunch-Package.jpg alotofyum.files.wordpress.com/2015/02/p1010303.jpg
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