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J>; D;M ¼BKNKHO 97IK7B½ Gone are the days when a man’s wardrobe consisted of a few suits and some jeans and khakis. Following the lead of women’s wear — which long ago shifted from suits to separates — as the workplace has become more casual, a new way of men’s dressing has emerged. Many men who once wore suits every day now reserve a suit for special occasions... but that doesn’t mean they dress for work as if they were going to a ball game. Hence, the evolution from suit to “luxury casual.” When is “luxury casual” worn? For the well-dressed man, a large percent of the time. It’s ideal for the office or the board meeting, whenever a suit is not required. It’s perfect for a nice dinner or a country club. It has the sophistication to take you to the theater, a party or an art opening... you get the idea.
The key pieces in “luxury casual” are a mix of various components. The sport jacket is most important element of “luxury casual.” It is unconstructed and may be cashmere, linen, leather, suede, velvet or even a fine wool/cashmere sweater. The pant ranges from wool or linen dress slacks to cords or cleaner, darker denim. The shirt is a sport shirt that may be layered with a “dressy” tee and/or polo. A zip-neck cashmere sweater often makes the scene, or sometimes a great vest. Accessories have also joined the evolution. The standard men’s go-to shoe wardrobe used to consist of dressy wingtips and docksiders. Today, great boots, dressy casual shoes and a pair of brown suede shoes are a must to complete your relaxed and casually elegant look. Men’s lightweight scarves, popular in Europe, are
starting to filter in here as well. Which designers to look for? In our stores, the leaders in “luxury casual” are Loro Piana, Brunello Cucinelli, Ermenegildo Zegna, Kiton and Brioni. Loro Piana, a major innovator in this space, represents timeless luxury.... it’s about buying classic pieces of the finest materials that you can wear for a long time. Brunello Cucinelli’s styling is more fashion-driven, with trimmer fits, sumptuous fibers and earthy palettes with pops of color. Ermenegildo Zegna’s brand of “luxury casual,” as you’d expect, is more of a direct evolution of the suit, with sleeker lines and slightly more structured sportcoats. Kiton, which is from Naples, is more “high fashion,” while Brioni, from Rome, is a bit more elegant and dressier.
D;M 8HKD;BBE 9K9?D;BB?" BEHE F?7D7" ;HC;D;=?B:E P;=D7" A?JED 8H?ED? 8EKJ?GK;I Discover our stunning new Brunello Cucinelli, Loro Piana, Ermenegildo Zegna, Kiton and Brioni boutiques! Our boutiques include expanded “luxury casual” collections from each designer. Ours will be the newest generation of Loro Piana’s signature boutique and the only one of its kind in San Francisco. Our Zegna boutique is designed by world-famous architect Peter Marino. All of our new boutiques are custom built by Italian craftsmen!