Wilkes Spring 2013

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Su Misura Made to Measure is the Art of Personal Elegance Our promise is to deliver perfectly tailored apparel designed for your individual character from an unparalleled collection of Zegna fabrics. From personalized suits to entire wardrobes.

Wilkes Bashford

FEATURES 4 Welcome Letter 6 Grand (Re)Openings 28 Jewelry at Wilkes Bashford 72 SFJazz Gets a New Home

375 Sutter Street San Francisco 415.986.4380

450 Stanford Shopping Center Palo Alto 650.322.7080 RETAIL EDITOR-IN-CHIEF

Wilkes Bashford CONCEPT /CREATIVE DIRECTOR

FASHION 18 Friends & Trends 26 Q&A with Manolo Blahnik 34 The New “Luxury Casual” 36 Spring Magic 56 Colorized 74 6 New Rules for Business Casual 82 It’s Time for a New Tux

Andrew Mitchell-Namdar MERCHANDISING DIRECTOR

Tyler Mitchell EDITOR-IN-CHIEF

Karen Alberg Grossman DESIGN DIRECTOR

Hans Gschliesser MANAGING EDITOR

Jillian LaRochelle PROJECT MANAGER

Lisa Montemorra DIRECTOR OF PRODUCTION

Peg Eadie PREPRESS

Dot Generation, Stamford, CT WILKES ART DIRECTION & COPY

WSAA, Inc., Westport, CT BUSINESS JOURNALS FASHION GROUP

DEPARTMENTS 10 Happenings 70 Spirits: Bespoke Booze 84 At Your Service

PUBLISHER

Stuart Nifoussi PRESIDENT AND CEO

Britton Jones CHAIRMAN AND COO

Mac Brighton CHIEF FINANCIAL OFFICER

Christine Sullivan FASHION FORUM MAGAZINE IS PUBLISHED IN 11 REGIONAL EDITIONS FOR MEMBER STORES OF THE APPAREL FORUM COPYRIGHT 2013. PUBLISHED BY BUSINESS JOURNALS, INC, P.O. BOX 5550, NORWALK, CT 06856, 203-853-6015 • FAX: 203-852-8175; ADVERTISING OFFICE: 1384 BROADWAY, NY, NY 10018-6108, 212-686-4412 • FAX: 212-686-6821; ALL RIGHTS RESERVED. THE PUBLISHERS ACCEPT NO RESPONSIBILITIES FOR ADVERTISERS CLAIMS, UNSOLICITED MANUSCRIPTS, TRANSPARENCIES OR OTHER MATERIALS. NO PART OF THIS MAGAZINE MAY BE REPRODUCED WITHOUT WRITTEN PERMISSION OF THE PUBLISHERS. VOLUME 16, ISSUE 1. PRINTED IN THE U.S.A.

COVER: LORO PIANA

Archeological area of Tharros

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EKH <?HIJ IFH?D= ?D EKH D;M >EC;I Two years and two world-class renovations later, Wilkes’ San Francisco Townhouse and Palo Alto stores are fully (re)opened and ready to welcome you!

Finally, our space reflects the level of our products and service! We took on the project to create this synergy as we strive to make Wilkes Bashford one of the finest retail experiences in the world.

Thus far, the response to our transformed stores has exceeded our expectations. We’re even surprised ourselves at how well it turned out!

Now that the crews are gone and the dust has settled, we can focus 100% on customer service.

As you will see, we left no stone unturned in creating the ultimate retail environment. Even the finest details were attended to in order to maximize your experience and our ability to serve you better. We’ve updated and integrated our computer systems.

We’ve opened and sped up a second elevator, making it easy to buzz around the store. We added a lot of windows,

so you can see textiles in natural light.

We’ve created beautiful service bars on every floor, so we can welcome you to our home with an elegant hot or cold drink.

Our Penthouse boasts a stunning lounge, complete with a flatscreen and a cozy fireplace. As we strive to always improve, please give us your input.

One thing that hasn’t changed is our associates, the heart and soul of our stores.

Spring is a time for new beginnings...

Come find an associate or one of us and let us show you around!

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JEMD>EKI; =H7D: H; EF;D?D= DEL;C8;H '+" (&'( Friends from far and wide joined us — and title sponsor The Italian Trade Commission — as we unveiled the Townhouse’s historic renovation with 7 floors of food, fashion and fun! Guests were treated to a fashion show of the season’s exciting new looks, entertainment that ranged from ribbon dancers and fortune tellers to a whiskey tasting bar and the sounds of SFJAZZ: a different jazz group on each floor, which truly made the event unique!

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Guests enjoyed entertainment that ranged from magicians to contortionists as well as the ďŹ nest foods and wines of Italy as they discovered new designer boutiques, jewelry and more!

A great time was had by all!

HAPPENINGS

LUNCHEONS & FASHION SHOWS & CHARITY EVENTS & MORE!

FOOSBALL & ISAIA FASHIONS MATCH! Above: Alex Turner, Tyler Mitchell, Brian Wilsey, Joey Cannata; Below: Chris Qvale, Alan Malouf, Jason Goldman; a friendly foosball competition.

What an amazing night! Guests gathered in the Penthouse at Wilkes Bashford San Francisco to catch a glimpse of the latest Isaia creations, hang out with their associates and enjoy fun and games all night.

A percentage of proceeds from the evening beneďŹ ted the Steven D. Cannata Scholarship fund.

Thanks to all who attended!

HAPPENINGS

LUNCHEONS & FASHION SHOWS & CHARITY EVENTS & MORE!

SIMON FASHION NOW IN PALO ALTO

Models present the season’s hottest fashions, jewelry and accessories.

Luncheon and laughter made this an event to remember.

Wilkes Bashford partnered with the Lucile Packard Children’s Hospital and Simon Mall to host an exciting afternoon to remember.

Guests were “taken away” by the exciting clothes, jewelry and accessories at this past fall’s Simon Mall Fashion Show.

THE LOCKET COLLECTION Every locket reveals a story. Whatâ&#x20AC;&#x2122;s your story?

From left to right: four-image locket in 18k gold (also available in sterling silver without diamonds), two-image rectangular gate locket designed in sterling silver and 18K gold, two-image oval gate locket with diamond border in 18k gold, two-image teardrop locket in 18k gold, two-image vine locket designed in sterling silver and 18k gold, and two-image stone locket designed in 18k gold and sterling silver.

m y s t y l e . m y s t o ry . mon i c a r i c h kos a nn . c o m

HAPPENINGS

LUNCHEONS & FASHION SHOWS & CHARITY EVENTS & MORE!

BE-DAZZLED FOR THE SEASON

Bedazzling in black, Stephanie Mitchell and friends model the latest jewelry trends; Paul Morelli; Tyler Mitchell and Mayor Willie Brown; customers peruse the jewelry counters.

Champagne, caviar, and jewelryâ&#x20AC;Śthe perfect mix for a spectacular night out in San Francisco!

Scores of local fashionistas gathered at Wilkes Bashford San Francisco in support of PAWS, a privately funded organization focusing on the healing impact of animal companionship.

Thank you to Paul Morelli, Oscar Heyman and Yossi Harari for helping us support this cause!

P R AT E SI © 2 0 1 3

P HOTO : EM I LI O B I A N C H I

415.291.9480

LUNCHEONS & FASHION SHOWS & CHARITY EVENTS & MORE!

HAPPENINGS

SAN FRANCISCO BALLET LAUNCH GALA Wilkes Bashford and the San Francisco Ballet Auxiliary partnered up to host a cocktail reception celebrating the San Francisco Ballet 2013 Opening Night. Guests toasted to the past San Francisco Ballet Auxiliary Gala Chairs while sipping cocktails, noshing on hors d’oeuvres and wrapping up some holiday shopping… all for a great cause!

A percentage of the evening’s proceeds benefited the SF Ballet.

Wilkes Bashford and Tyler Mitchell with Jennifer Brandenburg; guests enjoy modeling the latest jewelry trends.

Mary Beth Mayo, Rosemary Baker, Kimberly Hooper, Jennifer Brandenburg, Karma Roberts, Kate Morrow, Guest, Claire Kostic

SPRING 2013

TRUNK SHOWS & EVENTS 3/1-2 3/2-3 3/8-9 3/12-13 3/15-16 3/15-16 3/21-23 4/5-6 4/24-25 4/25-28

BRIONI TRUNK SHOW BRIONI TRUNK SHOW SARTORIA PARTENOPEA TRUNK SHOW BRUNELLO CUCINELLI FALL TRUNK SHOW BRUNELLO CUCINELLI FALL TRUNK SHOW ERMENEGILDO ZEGNA TRUNK SHOW KITON TRUNK SHOW ISAIA TRUNK SHOW MICHAEL KORS FALL TRUNK SHOW KITON TRUNK SHOW

FOR A COMPLETE LIST OF EVENTS, GO TO

WILKESBASHFORD.COM

SAN FRANCISCO PALO ALTO SAN FRANCISCO SAN FRANCISCO PALO ALTO SAN FRANCISCO SAN FRANCISCO SAN FRANCISCO SAN FRANCISCO PALO ALTO

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Meri Morgan Associate, San Francisco

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Associate, San Francisco

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Lorrin Mullins Associate, San Francisco

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Steven Cox Associate, San Francisco

THE ITALIAN TRADE COMMISSION GLADLY SUPPORTS THE MITCHELLS FAMILY OF STORES AND ALL THE ITALIAN BRANDS CARRIED IN THEIR STORES

AGNONA BONTONI BRIONI BRUNELLO CUCINELLI CHRISTIAN LOUBOUTIN ERMENEGILDO ZEGNA ETRO FINAMORE GIANVITO ROSSI GIUSEPPE ZANOTTI GRAVATI

INCOTEX ISAIA JIMMY CHOO KITON LORO PIANA LUCIANO BARBERA M MISSONI MANOLO BLAHNIK MISSONI OSCAR DE LA RENTA PIAZZA SEMPIONE

PRATESI PUCCI RENE CAOVILLA ROBERTO CAVALLI SARTORIA PARTENOPEA SANTONI SERGIO ROSSI TOD’S TORINO VALENTINO

ITALIAN TRADE COMMISSION 33 EAST 67TH STREET, NEW YORK, NY 10065-5949 212 980 1500 NEWYORK@ICE.IT WWW.FASHIONITALIANSTYLE.COM

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M^Wj cWZ[ oek Z[Y_Z[ je Z[i_]d mec[d¿i i^e[i5 It was an accident actually. I was studying set design when I met Diana Vreeland—she took one look at an actress’ shoes in one of my set drawings and said, “You should do shoes.”

M^Wj h[WYj_ed eh [cej_ed Ze oek beea je [lea[ m^[d oek Z[i_]d oekh i^e[i5 Joy—and maybe passion.

M^Wj _dif_h[i oek5 So many, many things.

It depends on my mood—it could be a painting I just saw or even a flower in my garden.

M^Wj mWi j^[ ceij ekjhW][eki Ykijec i^e[ oek [l[h cWZ[5 <eh m^ec5 I had fun doing the shoes for Sofia Coppola’s Marie Antoinette.

M^Wj¿i j^[ ^_]^[ij ^[[b oek [l[h fkj ed W i^e[5 115mm—that’s high enough, don’t you think?

Oekh dWc[ X[YWc[ _dijWdjbo h[Ye]d_pWXb[ m^[d IWhW^ @[ii_YW FWha[h¿i Y^WhWYj[h" W \Wi^_ed _Yed" \h[gk[djbo ifea[ WXekj ^[h bel[ \eh CWdebe 8bW^d_ai _d ¼I[n WdZ j^[ 9_jo$½ MWi j^Wj W l[ho [nY_j_d] j_c[ \eh oek5 :_Z oek adem j^_i mekbZ ^Wff[d5 M^Wj [\\[Yj Z_Z _j ^Wl[ ed oekh Xki_d[ii5 I met Ms. Parker years ago in a boutique on Sunset Boulevard called Madeleine Gallay— we fell in love instantly. Sex and the City certainly has had a major impact on my life and career.

>Wl[ mec[d¿i i^e[i Y^Wd][Z i_dY[ oek ]ej ijWhj[Z5 Yes, and some, like platforms, in the most vile ways possible.

M^Wj ej^[h Y[b[Xh_j_[i eh cW`eh [l[dji ^Wl[ oek Z[i_]d[Z \eh j^Wj ij_Ya ekj _d oekh c_dZ Wi j^[ ceij c[cehWXb[5 I never talk about any of my clients—if you see my shoes on them then you know who they are.

?i j^[h[ Wdoj^_d] oek mekbZ b_a[ je WYYecfb_i^ eh WY^_[l[ fhe\[ii_edWbbo j^Wj oek¿l[ ^Wl[d¿j Zed[ o[j5 Well, I’m still just getting started!

M^Wj \Wi^_ed Z[i_]d[h i cWa[ Ybej^[i j^Wj Wh[ X[ij ik_j[Z je meha m_j^ oekh i^e[i5 :e[i Wdo Z[i_]d[h e\ Ybej^_d] ^Wl[ W i_c_bWh f^_beief^o je oekhi WXekj Z[i_]d_d] \eh mec[d5 Valentino was a master as was Mr. Saint Laurent.

>em bed] ^Wl[ oek X[[d meha_d] m_j^ j^[ C_jY^[bb \Wc_bo WdZ M_ba[i 8Wi^\ehZ5 :[iYh_X[ oekh h[bWj_edi^_f m_j^ j^[c$ For many years—I adore the whole family—it started when I met them in Greenwich.

MANOLO FUN FACTS Where do you currently live?

I still spend a lot of time at my home in the Canary Islands.

What is your favorite vacation spot?

Sicily What are 5 things you can’t live without?

Turner Classic Movies, chocolates, my books, socks and terry cloth robes.

What’s your favorite book? Movie?

Il Gattopardo—both the movie and book.

What’s on your “bucket list”?

I want to keep reading, reading, reading!

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chain and pendant by S Y L V A & C I E

FEATURING

OSCAR HEYMAN

TEMPLE ST. CLAIR KWIAT PAUL MORELLI SYLVA & CIE KIMBERLY MCDONALD PAOLO COSTAGLI KATHLEEN DUGHI POMELLATO IRENE NEUWIRTH

WILKES BASHFORD FOR JEWELRY? INTRODUCING JEWELRY AS EXCITING AS OUR LEGENDARY FASHIONS

LOREN JEWELS ASSAEL PEARLS NAM CHO ASHLEY PITTMAN RENEE LEWIS MARTIN BERNSTEIN SYNA JEWELS ELIZABETH & JAMES COOMI YOSSI & many more

FROM THE WORLD’S MOST TALENTED DESIGNERS...

PRESENTING

EXPANDED JEWELRY COLLECTIONS FOR LIFE’S GREAT OCCASIONS!

One of the most anticipated additions to our newly renovated stores is the major expansion of our jewelry departments! We invite you to discover cases and cases of world-class diamond, fine and designer jewelry... all specially chosen to suit the tastes and lifestyles of our discerning customers. Our GIA-Certified jewelry buyers have years of experience, longstanding relationships with many of the world’s top jewelry houses and an eye for spotting up-and-comers. Our highly knowlegable jewelry experts are here to help you make just the right selection for that special gift, special outfit or special occasion.

We are humbled by the extraordinary talents of the designers you will see in our stores! Whether you’re looking for an heirloom-quality necklace of rare colored diamonds or fun bangles for your next vacation, you will find it in our new jewelry departments!

MEET OUR NEW JEWELRY SPECIALISTS! LEFT: MARYAM BOODIANI, PALO ALTO RIGHT: OLIVIA BAZIW & HANK STENNER, SAN FRANCISCO

NEW & ARTISTIC WAYS TO SHOW YOUR LOVE...

PRESENTING

rings by O S C A R H E Y M A N

PRESENTING

GIFTS THAT WILL ADD SOME MAGIC TO HER LIFE...

chains and amulets by T E M P L E S T . C L A I R

from Diamond Nouveau Collection by P A U L M O R E L L I

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J>; D;M ¼BKNKHO 97IK7B½ Gone are the days when a man’s wardrobe consisted of a few suits and some jeans and khakis.

Following the lead of women’s wear — which long ago shifted from suits to separates — as the workplace has become more casual, a new way of men’s dressing has emerged. Many men who once wore suits every day now reserve a suit for special occasions... but that doesn’t mean they dress for work as if they were going to a ball game.

Hence, the evolution from suit to “luxury casual.”

When is “luxury casual” worn? For the well-dressed man, a large percent of the time.

It’s ideal for the office or the board meeting, whenever a suit is not required. It’s perfect for a nice dinner or a country club. It has the sophistication to take you to the theater, a party or an art opening... you get the idea.

The key pieces in “luxury casual” are a mix of various components. The sport jacket is most important element of “luxury casual.” It is unconstructed and may be cashmere, linen, leather, suede, velvet or even a fine wool/cashmere sweater. The pant ranges from wool or linen dress slacks to cords or cleaner, darker denim. The shirt is a sport shirt that may be layered with a “dressy” tee and/or polo. A zip-neck cashmere sweater often makes the scene, or sometimes a great vest.

Accessories have also joined the evolution. The standard men’s go-to shoe wardrobe used to consist of dressy wingtips and docksiders. Today, great boots, dressy casual shoes and a pair of brown suede shoes are a must to complete your relaxed and casually elegant look. Men’s lightweight scarves, popular in Europe, are

starting to filter in here as well.

Which designers to look for? In our stores, the leaders in “luxury casual” are Loro Piana, Brunello Cucinelli, Ermenegildo Zegna, Kiton and Brioni.

Loro Piana, a major innovator in this space, represents timeless luxury.... it’s about buying classic pieces of the finest materials that you can wear for a long time. Brunello Cucinelli’s styling is more fashion-driven, with trimmer fits, sumptuous fibers and earthy palettes with pops of color. Ermenegildo Zegna’s brand of “luxury casual,” as you’d expect, is more of a direct evolution of the suit, with sleeker lines and slightly more structured sportcoats. Kiton, which is from Naples, is more “high fashion,” while Brioni, from Rome, is a bit more elegant and dressier.

D;M 8HKD;BBE 9K9?D;BB?" BEHE F?7D7" ;HC;D;=?B:E P;=D7" A?JED 8H?ED? 8EKJ?GK;I Discover our stunning new Brunello Cucinelli, Loro Piana, Ermenegildo Zegna, Kiton and Brioni boutiques! Our boutiques include expanded “luxury casual” collections from each designer.

Ours will be the newest generation of Loro Piana’s signature boutique and the only one of its kind in San Francisco. Our Zegna boutique is designed by world-famous architect Peter Marino. All of our new boutiques are custom built by Italian craftsmen!

BRUNELL O CUCINELLI

AGNO NA

O S C A R D E L A R E N TA

PA M E L L A RO L A N D

JIMMY CHOO

REED KRAKOFF

BRIONI

O S C A R D E L A R E N TA

AKRIS

BOGNER

All that is fresh lies ahead in the season of beginnings. g g Awaken k to a time of new insights g and discovery. y Delight g in the beauty, y magic g & fashion hi that h surrounds you...

Spring 2013

Photography: Sergio Kurhajec Hair and Makeup: Claire Bayley Styling: Wendy McNett

This spring, experiment with the unexpected.

COLORIZED In spring 2013, color is ready

for its close-up. Bolds & brights. Navies & neutrals.

Sharp contrasts. A splash of tangy citrus brings your look to life... and red has never been red-hotter!

ETRO

BETTYE MULLER

VALENTINO

AGAV E

ROBERTO CAVALLI

ERMENEGILDO ZEGNA

L O RO PIANA

DELMAN

T H E ROW

K I TO N

ISAIA

MANOL O BLAHNIK

spirits

BESPOKE BOOZE

OPPORTUNITIES FOR SAMPLING FINE AND RARE WHISKIES (OR STORING YOUR OWN COLLECTION), ARE INCREASINGLY POPULAR. BUT THEY DON’T ALWAYS COME CHEAP.

Single malt fans have more options than ever to customize their drinking. By Robert Haynes-Peterson It’s an excellent time for connoisseurs of single malt Scotch whisky. Distilleries are expanding, production is up, with more iterations of fine and rare releases than ever before. For those seeking even more unusual drinking options, a cottage industry of whisky clubs and concierge services has arisen to assist in customizing your whisky experience like never before.

1494 Club: A New York-based whisky club directly targeting high earners, 1494 honors the private social clubs of the 19th century. Founder David Clelland has secured an undisclosed townhouse in Manhattan where members can convene for tastings and curate their personal collections. Founding Members ($175,000) gain access to Scotland distillery and golf course trips via private jet, while Collector memberships ($25,000 and up) also boast many perks. “I wanted to offer an experience, and a lifetime commitment for collectors,” says Clelland.

The Whisky Dog: Founder Nicholas Pollacchi is an affable, stylish young Scotsman who has worked all angles of the whisky trade. What he felt was missing were private tasting events customized to meet a company’s or individual's needs. Meet The Whisky Dog. “We’re all about sitting down with the client and creating the kind of experience they want to create. Is it focused on high-end, rare product, or is it a one-to-one Scotch 101 seminar with younger executives?” asks Pollacchi.

In addition to offering a large range of specialty whiskies, Pollacchi can customize events to include extras like fine cigars, a bespoke tailor, food pairings and musical entertainment.

Branded Whisky Clubs: Groups like the Glenlivet Guardians, 1801 Chivas Brotherhood and the Custodians of The Dalmore provide extra perks for your favorite brands. Sign up online and gain access to early releases of new expressions, private tasting events and more.

The Glenlivet Guardians, for example, have sole access to the Guardian Single Cask Edition (about $300), and to a threeday "Whisky School" at the Speyside distillery, including the opportunity to bottle your own whisky.

The Scotch Malt Whisky Society of America: This branch of the popular Edinburgh-based Society allows members the opportunity to sample and buy rare single-cask expressions, custommade for SMWS. Bottles are identified by number (i.e. Cask No 106.18) rather than distillery, to allow the whisky to speak for itself. The date of distillation, number of bottles and tasting notes are printed on each bottle. Membership is $229 (which includes a kit with four sample whiskies), and an annual renewal fee of $60.

Members also get discounted admission to tasting events.

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I<@7PP =;JI 7 D;M >EC; Wilkes Bashford is not the only San Francisco institution with a new home! All of The Bay Area is abuzz with excitement over the newly opened SFJAZZ Center, currently in its first season!

The SFJAZZ Center can now, under one roof, deliver on its mission to reach, develop and nurture current and future musicians and audiences by providing rich, innovative, interactive and informative programming in jazz appreciation, creation and performance.

The Center was designed by awardwinning architect Mark Cavagnero, acoustician Sam Berkow, theater designer Len Auerbach, and constructed by lead contractor Hathaway/Dinwiddie.

The Center includes its main performance venue, the state-of-the-art Robert N. Miner auditorium, which adjusts from 350 to 700 seats, the 80-seat multipurpose Joe Henderson Lab, café and bar from Charles Phan of The Slanted

I<@7PP 7J J>; M?BA;I F7HJO Revelers at the Grand (Re)Opening gala of the Wilkes Bashford Townhouse were treated to an unprecedented jazz experience.

Beginning with being greeted by a brass ensemble outside the doors of our Sutter Street store, guests entered a true “world of jazz,” a sultry and spirited soiree with a different SFJAZZ group on every floor!

Conceived as a collaboration between Wilkes Bashford and SFJAZZ board member, writer Robert Mailer Anderson, it was a spectacular realization of a vision to make the gala a treat to all the senses.

“It was so exciting to fill the new Townhouse and Palo Alto stores with the vibrancy and music of SFJAZZ for their relaunch extravaganzas,” said Mr. Anderson. “A match made in STYLE!”

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Door, digital learning lab, retail shop and administrative offices.

Conceived to be a home for artistic conversation and exploration with events that incorporate other arts, including poetry and visual arts, into a jazz context, the SFJAZZ Center is truly one of the most exciting and innovative arts institutions in San Francisco and the world.

For more information or to buy tickets, go to SFJAZZ.com.

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PHOTOGRAPHY: STEPHEN CIUCCOLI STYLING: JOSEPH UNGOCO GROOMING: VASSILIS KOKKINIDIS FOR FORD ARTISTS

Take note.

NEWRULES FOR BUSINESSCASUAL You heard it here first: Casual Fridays are becoming less casual, even on Fridays, even in the summer!

The new Business Casual is just as relaxed but nowhere near as sloppy. Clothes that fit. Colors that flatter.

Luxury fabrics that beg to be touched. (Well, maybe not in the office…) Score points with the boss, with the women, with your mother…

PERFORMANCE Look better, feel better, perform better. Here, in the pages to follow, the new rules for ENHANCING Business Casual.

74

shirt CALVIN KLEIN tie J.S. BLANK suit BRUNELLO CUCINELLI shirt ETON tie J.S. BLANK suit BRUNELLO CUCINELLI bag MOORE & GILES

1

Rule

IMPORTANT: IT’S OKAY TO LOOK LIKE THE BOSS! You’ll never be denied an opportunity because you look too professional. On the other hand, clothes that work for the gym or backyard could very well hold you back. As the saying goes: Dress for the job you want, not the one you’ve got…

v-neck GRAN SASSO jacket ERMENEGILDO ZEGNA pant MASON’S

Rule

2

A SPORTCOAT IS ALWAYS APPROPRIATE!

Why not try a modern unconstructed version, (unlined, minus the padding) worn with a lightweight knit top or shirt and tie? (Bows are back, especially for young guys!) Note too the five-pocket pants in nondenim fabrics. Fit is key!

shirt ETON bow tie ETON jacket CANALI trouser BOSS

shirt HUGO BOSS pant ERMENEGILDO ZEGNA shoe BRUNELLO CUCINELLI pant ERMENEGILDO ZEGNA shirt HUGO BOSS

3

Rule

BEST FOOT FORWARD.

Women know, and guys are learning: it’s all about the shoes! For spring 2013, we love lace-ups in soft leather or suede; have fun with color!

4

Rule

FOCUS ON ACCESSORIES.

Cool socks: check! Perfect watch? Essential. Bracelet?

Adds personality. A great bag or backpack? Of course! And don’t overlook your belt and wallet. Make sure they convey the impression you want to make.

shirt ETRO jacket ALLEGRI watch HERMÈS belt, pant HUGO BOSS bag MOORE & GILES

5

Rule

INVEST IN A GREAT SPRING JACKET!

Since you donâ&#x20AC;&#x2122;t need a whole wardrobe of them, pick something really special. (Suede in the spring is very Italian!)

scarf ISAIA jacket CANALI pant ERMENEGILDO ZEGNA

v-neck ROBERT GRAHAM jacket ISAIA jeans ETRO shoes TO BOOT shirt, tie ETON jacket ERMENEGILDO ZEGNA jeans AGAVE shoes MAGNANNI

Rule

6

MODELS: KERSCH, Q MODEL MANAGEMENT; PIERRE BARERRA, RED MODEL MANAGEMENT

JEANS IN THE OFFICE:

Unless you’re meeting with formal clients, jeans are okay. Just make sure you’re wearing perfectly fitted premium denim in an even-tone dark wash.

Paired with a sportcoat, a cardigan, or even a shirt and tie, dressed-up denim is fine with us. (Just ditch the big baggy stuff and wear great shoes!)

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?J¿I J?C; <EH 7 D;M JKN If you are like most men, you may be under the assumption that if you’ve ever bought a tuxedo, as long as it still fits, you can wear it for life.

Unfortunately, this notion has led to the advent of many men walking around in some very dated-looking formalwear!

Like in men’s suits, there has been a big shift in the way a modern tux should look and fit. Today, tuxedos also have the new, more form-fitting silhouette, which includes a slimmer leg and jacket, a shorter jacket and a flat-front pant.

(Pleats are out!) Lapels are narrower and still may be shawl, peak or notched.

Three buttons are another tell-tale sign of an outdated tux, while either one or two buttons are fine.

While most tuxedos are in the standard black, elegant midnight blue tuxes have also made a nice comeback and are a great-looking alternative. Tuxes may also still feature decorative trim in either satin or grosgrain.

So if your tux is looking boxy or baggy, the pants have pleats, the shoulders big pads or there are three buttons... come in and see our stunning men’s formalwear in a broad range of designers and price points.

J?FI <EH FHEF;HBO 799;IIEH?P?D= OEKH <EHC7BM;7H Vest or cummerbund? Either still works.

Bow tie or “regular” tie? While a bow tie is still the more classic formal choice, a “regular” tie is also a great modern look, but it should be a dress tie, rather than a tie you would wear to work. A dress tie should be a solid black, white, gray, silver or the color of your choice, in silk.

Do I still wear my shiny shoes? Today’s dress shoe also has a slimmer silhouette, so they’re okay, as long as they’re not chunky or boxy.

Today, most men wear a great black suede or formal black leather shoe... Dedicated “tux shoes” are no longer needed!

Plain white dress shirt or pleated or bibbed shirt? More fitted, pleated or bibbed shirts are very much in style. Some tux shirts are simpler with less detail, but a plain white dress shirt is not appropriate to wear with a tuxedo.

Studs and cufflinks? Yes! It’s your opportunity to have fun and show your personality! We have a stunning selection of unique cufflinks and studs.

Is a black suit passable as black tie? If you want to be a bit less formal or more “creative” in your black tie, a good black suit may be worn, but dress it up with more formal accessories.

Should I wear a pocket square with my tux?

You may and if so, a simple white square will do the trick.

at your service CLOSET CLEANING

EXPERTISE

PICTURE PERFECT

In order to help you better integrate your new seasonal purchases with the old, we offer our clients a complimentary closet consultation. One of our professional sales associates will personally visit your home to inventory your closet, providing suggestions on how to creatively mix and match your existing wardrobe. One of our experienced tailors can also be on hand, to provide any fitting or re-adjustments you may need. And if you so desire, we will provide a photographic catalogue of your wardrobe for further reference.

Our long-term sales associates have been with us for an average of 16 years, and are passionate about counseling our customers and advising them on all clothing and accessory matters. They are willing to go the extra mile to ensure that your shopping experience is a pleasant one, and they’ll even take a trip to your home or office to give you a personal closet consultation, providing suggestions on how to creatively mix and match your existing wardrobe.

Trust our professional sales associates to put together the ultimate outfit and coordinate you from head to toe. To alleviate confusion when you get home, we will happily photograph your ensembles, providing a catalogue you can refer to time after time.

BUTTON UP

GIFT CARDS

COMPLIMENTARY ALTERATIONS

A loose thread or button can be just the thing that unravels your day. Bring in any suits or outerwear with buttons that need assistance, and we’ll re-attach or tighten them for you, on site and free of charge. We like to see you looking your best, down to the details.

A Wilkes Bashford gift card is the gift that always fits!

Our gift cards are available for purchase in store or over the phone, in any denomination. If you can’t make it to the store, just give us a call — we’ll wrap the gift card up and ship it to the recipient for you!

In order to ensure that the fit is just right, we offer complimentary alterations on all of our clothing.

Down to the detail of the stitching, we ensure each article is tailored specifically to you. Our onsite team of world-class tailors is ready to assure that you always bring home a perfect fit.

SERVICE IS PARAMOUNT.

COMPLIMENTARY GIFT WRAP

CLOTHING DONATIONS

We offer complimentary gift-wrapping for your purchases, on any day you want. You concentrate on choosing the perfect gift; we’ll do the rest.

Service is important to us, not only in our store, but also in our community. We will help you clear out those unwanted items that have been cluttering up your closet, while providing for a good cause. All discarded items will be donated to a local charity — we will coordinate the donation and make the delivery ourselves.

BUILDING RELATIONSHIPS

BY APPOINTMENT

Developing lasting personal relationships helps our sales associates select items that they know you will enjoy, and ease your shopping experience.

Our personal shoppers are available to make your experience here as effortless as possible. For your convenience, they will pre-select a wardrobe to fit your clothing needs, placing the garments in a private fitting room. Once our associates have learned your style and needs, they can keep an eye out for specific items you might be looking for in the future. Call our stores for more information.

It impacts every facet of our business, from our ability to bring you world-class fashions to the friendly, knowledgeable sales associates who help and guide you.

You, our customers and friends, are ultimately at the heart of all that we do, and we strive to constantly exceed your expectations. If for some reason you feel that the level of service we provide does not meet your expectations, please let us know.

WILKES BASHFORD FORUM SPRING 2013