MISSOULA
Independent As Montana's largest weekly newspaper, the Missoula Independent provides a popular antidote to the more conventional local media. Published on Thursdays and distributed at over 500 locations across western Montana, the Independent has a weekly distribution of 17,000 and reaches a broad cross-section of readers. 78% of all adults in Missoula read the Independent, and thousands more read it throughout western Montana.
OUR GOAL The Independent offers a rich, in-depth perspective on our unique life here in the “Last Best Place.� Our readers count on the Independent to give them insight into the forces affecting their cultural landscape, to help them understand the true nature of their community, and to help them guide its future, as well as their own. The Independent has been honored with countless editorial awards, including prestigious national first-place prizes from the Association of Alternative Newsweeklies, the Society of Professional Journalists Northwest, the Society of Environmental Journalists, Best of the West, and the Montana Newspaper Association.
MISSOULA
Independent
CIRCULATION & DISTRIBUTION Publication Day: Every Thursday Total Distribution: 17,000 Drop-off Locations: 500 Pick-up Rate: 80%
317 South Orange Street | Missoula, MT 59801 | p: 406.543.6609 | f: 406.543.4367 | sales@missoulanews.com
MISSOULA
Independent
ABOUT OUR READERS Home Ownership:
Rent: 50.7% Own: 49.3%
Level of formal education completed
Age:
Median: 35 Average: 38
Employment status
Sources: Dr. E.B. Eiselein (2012) and Readership Survey (2012) 317 South Orange Street | Missoula, MT 59801 | p: 406.543.6609 | f: 406.543.4367 | sales@missoulanews.com
MISSOULA
Independent
ABOUT OUR READERS 56% of Missoula adults use the Independent to make shopping, recreation, and/or entertainment decisions.
Number of issues read the past month
86% of Independent readers dine out or order take-out food at least once a week. Sources: Dr. E.B. Eiselein (2012) and Readership Survey (2012)
Number of times a single issue is referenced
317 South Orange Street | Missoula, MT 59801 | p: 406.543.6609 | f: 406.543.4367 | sales@missoulanews.com
MISSOULA
Independent
SPECIAL ISSUES & SECTIONS JUNE
JANUARY
Married in Montana
Explorer
Focusing on weddings under the Big Sky Official Cherry Creek Wedding Fair program
Award-winning summer guide for residents and tourists alike Distributed in June with additional distribution all summer long
APRIL
JULY
Homesteader
Best of Missoula
Everything under the roof (and in the yard)! Reaches thousands of current & future homeowners and renters
Votes have been tallied and the results are in! The biggest and most-read regular issue of the year. And, oh yeah, there’s a big party!
MAY
Best of Missoula Balloting Ballots are cast as readers tell us what’s the BEST in Missoula Keep your business top-of-mind when voters are completing their ballots.
AUGUST
Fresh Facts The essential guide to Missoula essentials It’s back-to-school time! This guide gets thousands of extra copies distributed directly on the University of Montana campus. NOVEMBER
MAY
BrewFest It’s all about the beer! The official guide to the annual Garden City BrewFest
Feast Western Montana’s ultimate drinking and dining guide Distributed initially in the paper; additional copies distributed throughout the year
317 South Orange Street | Missoula, MT 59801 | p: 406.543.6609 | f: 406.543.4367 | sales@missoulanews.com
MISSOULA
Independent
PRINT ADS
PRINT ADVERTISING SUBMITTAL GUIDELINES (IF WE ARE MAKING YOUR AD)
Full Page
1/2 V
2/5
1/2 H
1/3 H
Medium Square
Junior Page
1/5
1/4 H
1/10
WE LOVE TO MAKE YOU LOOK GREAT! Few business owners are also marketing gurus. That’s cool. The Independent has an award-winning design staff filled with gurus who know how to market your business to the exact demographic you need. We create signature looks for each of our clients. And it is a TOTALLY FREE SERVICE with the purchase of your ads! A few things we need from you: 1) Your business logo: Vector is optimal but we also accept .ai, .pdf, .psd, .tiff & .jpeg We do not accept .doc or any other file types not listed above.
2) Optional specific art you would like to feature in your ad: product shots, etc.
(IF YOU OR SOMEONE ELSE DESIGNS YOUR AD) Acceptable ad formats:
1) Adobe PDF: This is the preferred format for ads being submitted to the Independent. 2) PDFs must be saved at press quality or PDF/X1a. 3) We will accept ads that have been built in Quark Xpress, Indesign, Photoshop or Illustrator. Any images or fonts that have been used in the production of the ad must be included. Ad requirements:
1) All colors must be CMYK. Please make sure there are no spot or Pantone colors and that all images are CMYK, not RGB. 2) Please make sure ads are built to proper size. 3) If using black as text or a background color, please use 0-0-0-100 K.
1/4 V
1/5 Strip
1/16
1/8
Small Square
AD SIZES (WEEKLY PAPER)
Double Truck: . . . . .22 x 10.75” Full Page . . . . . . . . .10.25 x 10.75” 1/2 V . . . . . . . . . . . .5 x 10.75” 1/2 H . . . . . . . . . . . .10.25 x 5.3” 1/3 H . . . . . . . . . . . .10.25 x 4” Junior Page . . . . . . .6.08 x 8.05” 2/5 Page . . . . . . . . .4 x 10.75” Medium Square . . .6.08 x 5.3”
1/4 . . . . . . . . . . . . . .5 x 5.3” 1/4 H . . . . . . . . . . . .10.25 x 2.6” 1/5 . . . . . . . . . . . . . .4 x 5.3” 1/5 Strip . . . . . . . . .1.9 x 10.75” Small Square . . . . .4 x 3.525” 1/8 . . . . . . . . . . . . . .5 x 2.6” 1/10 . . . . . . . . . . . . .4 x 2.6” 1/16 . . . . . . . . . . . . .2.43 x 2.6”
Theme pages Small . . . . . . . . . Medium V . . . . .Medium H . . . .Large 3.2 x 2.25” . . . . 3.2 x 4.5” . . . . . .6.55 x 2.2” . . . .6.55 x 4.5”
4) All ads and images must have a mimimum resolution of 200 dpi at full size of ad.
317 South Orange Street | Missoula, MT 59801 | p: 406.543.6609 | f: 406.543.4367 | sales@missoulanews.com
FEATURES: •Original news, arts and entertainment •Regularly updated blogs •Comprehensive local events calendar with daily recommendations. •Comprehensive restaurant and bar listings (A) (C)
(B) (D)
50,000 monthly visits
(E) (F) (G)
100,000 page views per month
ONLINE SHAPES (A) Large Banner (950x90) • All home pages (Home, News, Arts, Food, Blogs) • All event and location pages • All story and blog pages
Ad Sizes & Rates There will be no more than two clients rotating per ad position.
(B) Short Banner (625x90) Home page only
(C) Medium Rectangle (300x250) • All home pages (Home, News, Arts, Food, Blogs) • All event and location pages • All story and blog pages (D) Tower/Wide Skyscraper (160x600) • All home pages (Home, News, Arts, Food, Blogs) • All event and location pages • All story and blog pages
Indy Newsletter (delivered to 2500+ subscribers every Thursday) (G) Static Leaderboard (728x90) (D) Static Tower/Wide Skyscraper (160x600)
(E) Half Skyscraper (160x300) • All home pages (Home, News, Arts, Food, Blogs) • All event and location pages (F) Mobile (300x50) At footer of mobile site
Indy Promotions Newsletter (delivered to 6000+ every week) Mention with photo and link to client website
Limited positions available. Sign up for two or more ad positions, receive 20% off!
MISSOULA
Independent
TESTIMONIALS
“With so many options out there to invest our marketing dollars, it can be difficult to know which of them makes the most sense. Teaming with the Indy isn’t such a hard choice though. Their crew is professional, responsive and pleasant to work with. And we watch GFS customers grabbing the paper as soon as the new issue hits our racks.” ~Layne Rolston, Good Food Store
“Hide & Sole has been advertising in the Missoula Independent for over 20 years. Early on, we really wanted to support a local alternative newspaper and were very pleased when it changed from a subscription-based newspaper to an advertising-supported and FREE weekly newspaper. We advertise in the Indy every week, and see great results from our advertising and partnerships with the organization and staff. I highly recommend that others take a serious look at the advantages of advertising with the Missoula Independent.”
“The Independent has been my main source of print advertising. I have gotten repeat business from the consistency that this newspaper has provided to me over the past few years. The staff is always accommodating and professional. I would highly recommend using the Missoula Independent as your source for print advertising as well!”
~Scott Sproull, Hide & Sole.
"Missoula is a key market for us, and advertising in the Independent reaches our target demographic for skiers and snowboarders in the winter, and for those looking for a great weekend getaway in the summer."
“Being a small local business in Missoula with limited resources, I must trust the media I work with to create and publish with my best interests in mind. The fact that I’ve worked with Missoula Independent for over a decade now shows the confidence and trust I have every week. Just recently we published a new Happy Hour Special on Thursday and Saturday and within a couple of months I have had to increase staff to keep up with our growing clientele. I am sure that advertising with the Indy directly contributed to the success of our Happy Hour Special. The Missoula Independent has shown me year after year that they are the smart choice in advertising.”
~Jessica Downing, Whitefish Mountain Resort
~Chris Nagata, Sushi Hana
~Rochelle Glasgow, GRI, Prudential Missoula Properties
317 South Orange Street | Missoula, MT 59801 | p: 406.543.6609 | f: 406.543.4367 | sales@missoulanews.com