Mapic 2014 news 2 by RX REAL ESTATE SHOWS

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MAPIC HEADS TO CHINA

Retail Real Estate Market, powered by MAPIC takes place in Shanghai in June next year Page 8

DESTINATION BRUSSELS

Uplace promises to be more than a shopping centre with a mixed-use destination strategy Page 21

BRAZILIAN OUTLETS

Brazilian companies showcase new designer outlets Page 5

www.mapic.com

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S E R U IN FIG

2,400+ 500+ new brands retailers Tutti Frutti Frozen Yogurt • Holland & Barrett • Lakeland • Under Armour • Lemonbar • Calvin Klein

CONTENTS 4 News MAPIC Chinese launch • News from Day 1 in Cannes...

rence Confe me program P20

33 Features MIXING Business With Pleasure — MAPIC News looks at the growing demand for entertainment and edutainment in retail environments.

Take a photo of yourself or a colleague with the MAPIC 20 statue outside the Palais des Festivals and share on Twitter with hashtag #MAPIC20. The best photos will be published on our Blog and the best will appear in the Daily News.

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YESTERDAY the official opening ceremony for MAPIC 2014 was attended by a number of dignitaries including, from left to right: Abdullah Erdem Cantimur, Turkey’s deputy minister of finance; Mayor of Cannes, David Lisnard; Reed MIDEM’s Paul Zilk; Wanda Group’s Deli Chen; Reed MIDEM’s Nathalie Depetro; and vice-secretary general of the Chinese Chain Store and Franchise Association, Lucy Wu.

The official MAPIC daily newspaper Thursday 20 November 2014

Director of Publications Paul Zilk Director of Communication Mike Williams EDITORIAL DEPARTMENT Editor in Chief Mark Faithfull News Editor Graham Parker Sub Editor Julian Newby Proof Reader Debbie Lincoln Reporters Ben Cooper, LIz Morrell, John Ryan Technical Editor in Chief Herve Traisnel Deputy Technical Editor in Chief Frederic Beauseigneur Graphic Designer Carole Peres Head of Photographers Yann Coatsaliou / 360 Media Photographer Michel Johner Editorial Management Boutique Editions PRODUCTION DEPARTMENT Publishing Director Martin Screpel Publishing Manager Amrane Lamiri ADVERTISING CONTACT IN CANNES Daniela Jakovljevic 06 16 65 73 99 daniela.jakovljevic@reedmidem.com Reed MIDEM, a joint stock company (SAS), with a capital of €310.000, 662 003 557 R.C.S. NANTERRE, having offices located at 27-33 Quai Alphonse Le Gallo - 92100 BOULOGNEBILLANCOURT (FRANCE), VAT number FR91 662 003 557. Contents © 2014, Reed MIDEM Market Publications. Publication registered 4th quarter 2014.

NEWS Klepierre adds digital elements to enhance customer engagement

An item from Repeat’s AW14 collection

CASHMERE BRAND REPEAT MAKES DEBUT AT MAPIC HIGH-end Swiss cashmere brand Repeat is exhibiting at MAPIC for the first time as it searches for new opportunities for retail store openings in key European markets. The retailer which originated as a wholesaler and began opening stores in 2008, currently runs 20 in Europe and is planning additional stores in France, as well as the UK, Italy and Spain which are new markets for the brand. Chief financial officer Joel Fradkoff said: “We really feel the concept and the product is mature enough to enter these markets. We know that by opening in new countries we will find consumers that want the brand.” Repeat, which has over 2,000 wholesale doors internationally, opened its first store in Bern six years ago, and is seeking to add some five to 10 new sites over the next two years. Its typical store size is somewhere between 100 sq m and 200 sq m. Fradkoff said that he is also keen to expand the company’s wholesale operations, and is interested in more store-in-store locations.

Klepierre brand development director Delphine Beer-Gabel

LEPIERRE is to test digital innovations in its centres at Val d’Europe and Creteil Soleil as it focuses on customer engagement through digital technology. On November 24, Val d’Europe will go live with Play Box, developed with Mobirider, and with a digital totem developed with Clear Channel. Play Box — which enables shoppers access to a gaming link via SMS — will be trialled for four months, while the Clear Channel promotion, through which shoppers will win gift cards and goody bags, will run as a oneweek campaign. To win these, visitors will have to download the centre’s app or provide their email address. Mobirider was sourced by Digitas, Klepierre’s innovation agency. Klepierre brand development director Delphine

Beer-Gabel said that the initiatives are based on bringing technology into the shopping centres in a way that engages consumers. “It’s a way of us having a dialogue with the customer, entertaining them and making the shopping centre the destination to come to,” she said. After the test phase, these innovations will be rolled out throughout Klepierre’s main centres in Europe. The company has also created an ‘Inspiration Corridor’ concept, currently under development, through which shoppers would interact with large touch-screens in order to get inspiration for accessories and new fashions, to which they would then be directed within the mall. “We hope it will be a source of inspiration and help for shoppers,” said Beer-Gabel.

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HIGHLIGHTS

Day 1 of MAPIC saw a major announcement, while retailers, investors and developers converged on Cannes from all corners of the world to network and do business.

Retailers get together

Next stop China

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Firms cash-in on popularity of outlet centres in Brazil

WO OF Brazil’s leading shopping-centre owners are focusing on outlet development as the country embraces the trend. General Shopping, which operates 17 shopping centres in Brazil, already has four outlet centres and was the first to develop outlet centres in Latin America. It will open three more in the next two years, including the 22,000 sq m Outlet Premium Rio de Janeiro, which is currently under construction and is 85% let with signings including Nike, Calvin Klein, Lacoste and Coach. The company is also targeting luxury brands including Kate Spade, Armani and Burberry. It will also develop the Parque Shopping Maia and Parque Shopping Alibaia, which will open in 2015 and 2016 respectively.

“Outlet centres in Brazil are becoming very popular,” said Alexandre Lopes Dias, retail director of General Shopping. Claudio Dall’Acqua, new business director for shopping-centre group Iguatemi, which is attending MAPIC for the first time this year, said he is here to gain insight into the European outlet market that he could use in Brazil. “It is the moment of the outlets but we need to take huge care,” he said. The company entered the outlet market last year with the opening of the Platinum Outlet Novo Hamburgo in September 2013, which houses brands including Nike, Adidas and Diesel. Its new outlets are planned for the south and southeast. The 250,000 sq ft (23,225 sq m) centres will open in 2017 and 2018 respectively.

InRetail’s Rodrigo Sarria

PERU CALLS FOR GLOBAL BRANDS

General Shopping’s Alexandre Lopes Dias

The company is also expanding two of its 14 shopping centres by 200,000 sq ft each at Igyatemi Porto Alegre in Rio Grande do Sul and Iguatemi Campinas in Sao Paulo.

E-commerce is key to retail future E-COMMERCE is the most significant factor impacting the shopping-centre sector, according to a new survey of European shopping centre owners from Cushman & Wakefield. Speaking at a panel discussion of the survey results, UK shopping centre owner and developer Intu Properties’ digital and commercial director Trevor Pereira said Intu had recognised the need

for change and prepared for it, having launched its own e-commerce site and installed 4G wifi within its centres. “As a landlord we had to look to the future to see what is happening and put in the infrastructure to support the centre of the future,” he said.

Intu Properties’ Trevor Pereira

The Turkish retailers cocktail

INRETAIL, the largest shopping-centre owner developer in Peru, is working on three new projects to add to the 19 Real Plaza shopping centres it already owns. The 120,000 sq m Real Plaza Este (formerly Puruchuco) is due to open in November 2016 in Lima, followed by San Isidro, an 80,000 sq m mixed-use development in the business district due Q4 2017. A third project, Cuartel San Martin, is in the planning stages. “We are interested in getting international brands to come to Peru. It’s a stable country with a fast growing middle class,” said development director Rodrigo Sarria. The Real Plaza Salaverry, a 72,000 sq m centre that includes Zara and Forever 21, opened in December.

The Innovation Forum

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NEWS Kanji Matsushita, senior manager at Takenaka Corporation

CHANCE TO LEARN ABOUT TRENDS IN JAPANESE RETAIL JAPAN is full of potential for international brands, according to Kanji Matsushita, senior manager at the construction giant Takenaka Corporation. Takenaka was instrumental in introducing H&M to the Japanese market in 2009, and Matsushita said others that are trading successfully include Hollister in apparel and Zara Home in furnishings. He said one of the biggest trends in Japanese retail is the shift away from traditional department stores in favour of modern shopping malls. And the new generation of malls tend to be larger and more sustainable than older schemes. Matsushita speaks at a conference session in the Champs-Elysees room today at 14.30, Retail In Japan: Overview And Key Trends. He will highlight three key trends: “Japan is a very fast-moving market and consumer trends change rapidly; consumers focus on quality but they are also price-conscious and customers want an experience when they are shopping,” he said.

Key lettings boost for Land Securities malls

AND Securities has signed three fashion anchors and two top catering operators for its 110,000 sq m Buchanan Galleries development in Glasgow, Scotland. Next is to extend its store from 2,600 to 6,700 sq m while Superdry is taking 1,394 sq m and Mango 1,579 sq m. At the same time D&D London and Living Ventures Group have signed to operate new restaurants and bars. And in Oxford Curzon Cinemas and Michael Kors have signed for the Westgate Oxford development where Land Securities is in a joint venture with The Crown Estate. Curzon Cinemas has signed a 2,000 sq m boutique cinema space at Westgate. The leading arthouse cinema chain will use stunning Sony 4k digital projection set within an architecturally dramatic building positioned

The Buchanan Galleries development in Glasgow

above the South Square inside the scheme. International fashion success Michael Kors has agreed to take a

200 sq m unit. The development has already secured John Lewis for a 13,000 sq m anchor store and Next for 4,500 sq m.

We still prefer to shop in-store THE MAJORITY of shoppers still prefer to shop in-store and treat the process as a social activity, an international survey of consumers has revealed. Released by international real estate consultancy CBRE during

Place Vendome, Qatar

MAPIC, the survey — which took place in 32 countries with 32,000 shoppers quizzed — reveals that 79% still visit stores to buy products. However the survey also revealed the popularity of social network-

Russian Square

ing in giving feedback on products, which 42% of respondents say they do. Three quarters of the shoppers surveyed said that they use the web to research shopping items, and 30% said they use smartphones to compare prices.

E-commerce in the spotlight

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Our properties are where acclaimed retailers reflect the refined tastes of their shoppers and the reputations of the cities they call home. Imagine your store at one of GGPâ&#x20AC;&#x2122;s many iconic and international shopping, dining and entertainment destinations. We invite you to meet with us at Mapic to explore opportunities to join our family of retailers in centers which include: Ala Moana Center (Honolulu) Glendale Galleria (Los Angeles) Fashion Show (Las Vegas) The Grand Canal Shoppes (Las Vegas) Oakbrook Center (Chicago) Tysons Galleria (Washington, DC) Village of Merrick Park (Miami) The Shops at La Cantera (San Antonio) Contact lizette.driscoll@ggp.com to schedule your appointment.

120 MALLS | 40 STATES | ggp.com

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NEWS

China growth focuses on major cities China continues to drive the retail market in Asia, with mall development creating a pipeline for domestic and international retailers. Mark Faithfull looks at the dynamics as Reed MIDEM announces the launch of a new retail real-estate event for China

HE RETAIL market in China looks positive for 2015 but the picture is not the same across all categories and cities, according to Hsiang-Yun Chu, senior director, retail services, at CBRE China in Shanghai. Instead he says that fast fashion is expected to grow strongly next year, “with the international companies looking at aggressive expansion”, while the luxury sector is unlikely to see any growth in 2015. Indeed, Chu says that with China being such a vast and populous country, the major multiple retailers are being held back by issues such as the availability of store managers to run the outlets they would like to open across the country. “Gaining national coverage requires stores in as many as 100 cities and it’s a major challenge for retailers. We are also seeing very rapid growth in the food and beverage sectors and we expect this to continue in 2015,” he says. “We also see the strongest confidence in the tier-one cities and we expect investment in shopping centres and retailer growth to be focused there,” he adds. “Although the urbanisation of China continues, there has been a property bubble in some lowertier cities and demand is likely to be lower in these locations.” International investment in the shopping-centre pipeline is also predominantly focused on tier-one cities, Chu says. He believes that well located, premium buildings in the major cities will attract the strongest interest in the year ahead. Domestically, Wanda Group opened its 100th Wanda Plaza, in

Wanda Plaza in Xishan, Kunming

Xishan, Kunming, on October 31. It covers 710,000 sq m and includes a commercial centre, a luxury fivestar hotel, office buildings and apartments, plus two 310-metre grade-A office towers — the Kunming Twin Towers. The property also boasts Kunming’s first outdoor laser musical fountain.

Larry Smith’s Baia Blu d’Oriente

Wanda Group moved into the commercial property sector in 2000 and the first generation of Wanda Plazas adopted a singlelevel model, later evolving into second-generation multi-level shopping centres and most recently developing into third-generation integrated urban complexes. By the end of 2014, 109 Wanda Plazas will have opened across China, making Wanda one of the leading commercial property developers worldwide. In 2015 the company will open a further 20 Wanda Plaza properties as part of its ambition to become the largest developer in the world. Wanda Group chairman Wang Jianlin said that the opening of the 100th Wanda Plaza is of great significance because it not only represents the group’s overall scale, but also the global influence of the Wanda Plaza brand. “‘Wanda Plaza, heart of the city’, is not just a slogan, it is a rallying call to improve the quality of people’s everyday lives,” he says. China has also attracted overseas players, including Larry Smith, which is leasing two major projects in the country. The first is the 42,000 sq m GLA Legion International Holding’s factory outlet centre Infinity Walk in Chongqing, designed by HYD Architettura of Venice, which will include 160

Carrefour anchors the Siyuan Center in Beijing, opening in 2015

stores across three levels, plus a food floor, and is scheduled to open in 2016. The outlet will be connected by suspension bridges to a family entertainment centre, developed by Forrec. The second project is Baia Blu d’Oriente, conceived as a modern city bringing the best of Italian excellence by the sea. A system of locks and an ultra-modern filtration system will guarantee the quality and the clarity of the water, thus creating a blue bay. Luxury apartments and villas, along with restaurants and around 290 shops will occupy 138,870 sq m

of mall, while a further 118 shops will occupy 34,515 sq m in a highstreet environment. The scheme is expected to open in 2017. International grocery giant Carrefour is highlighting Siyuan Center, described as a “modern and fresh, iconic location in Beijing”, at MAPIC. It is expected to open in the first quarter of 2015 and will be anchored by an 11,500 sq m Carrefour hypermarket plus a mall with a GLA of 18,500 sq m, which will include Decathlon, Uniqlo, Na Zi Wei and C&A within its 94 stores, as well as a 1,000-seater food court.

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NEWS MAPIC director Nathalie Depetro tells us what to expect from RREM Why China and why now? “We have seen the huge and growing interest in China at MAPIC in Cannes and with the increased presence of Chinese companies coming to MAPIC. The potential is huge, with a growing middle class, but it is also a complicated market to enter and an enormous country, which can make it a challenging location in which to do business. We feel it is the perfect time to take the MAPIC platform to China. Luxury has done very well in China but now there is huge growth in fast fashion, in leisure and in food and beverage, and all these will be integrated into one event.” Who should come? “This is a show that will be very specifically focused on Mainland China and so it is for those international retail companies wishing to enter the country but also for local companies in China, which are looking for ways to grow and expand in new cities and regions. China is a fascinating market, with a mobileled approach to e-commerce, so there are huge amounts to learn from the country too and many similar trends in terms of consumer demand for leisure, for retail in transit zones, and so on.”

MAPIC to power new retail real-estate market in China

EED MIDEM, organiser of MAPIC, as well as MIPIM, MIPIM Asia, MIPIM UK and the upcoming MIPIM Japan, yesterday launched a new retail real-estate event: Retail Real Estate Market (RREM), powered by MAPIC, to be held at the InterContinental Hotel Shanghai, China, June 11 and 12, in 2015.

The event will include a conference covering a wide range of industry topics including opportunities in China’s retail property market, new international retail concepts, China’s approach to digital retailing and Chinese brands looking to expand globally. The programme will also include a series of client pitching sessions.

The new event will be a two-day business, conference and networking event designed primarily to bring together international and regional retail brands with Chinese shopping mall owners and developers. RREM will be a platform for domestic and international retailers to meet, connect and do business in mainland China.

Speaking at the formal launch in Cannes yesterday, MAPIC director Nathalie Depetro, said: “This is a carefully targeted event that will create a fantastic platform for businesses to transact in China, whether they are international companies looking to enter the market or national companies looking to expand.”

Filippo Rean, director of Reed MIDEM’s Real Estate Division, added: “Launching this project in China, using the expertise acquired by MAPIC over 20 years, has been significantly helped by the encouragement we have received from existing MAPIC clients and by the invaluable support by Lucy Wu, vice-secretarygeneral, China Chain Store & Franchise Association and Qu Dejun, senior vice-president of Wanda Group.” Lucy Wu outlined the opportunities for retail and retail real estate in China. “The time to come to China is now,” she said. “We see huge potential growth in this very dynamic market.”

What can delegates expect at the event? “We will bring the expertise gained over 20 years and it will be dedicated to business. So we will have some great conference content of course but the event will create the opportunity for companies to come together and learn about how to do business in China and network with important industry players.” Filippo Rean (left) with Nathalie Depetro and Lucy Wu

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Meet us Thursday 20th November from 2 to 3 PM, on Oxford Room, level -1, Aisle 11

Coresi Shopping Resort at the Pitching sessions Tatian Diaconu, General Manager of Immochan Romania, will present you the Coresi Shopping Resort project.

Riviera Hall 7, Booth K11

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NEWS

Westfield Milan

Monika Debska-Pastakia

POLISH RETAIL SITES TO GET MAKEOVER THE POLISH retail and retail property market is beginning to see many of the trends that have been evident in western Europe for some time, according to Monika Debska-Pastakia, chairman of the board and partner at Knight Frank in Poland. Citing the difficulties faced by the older large-space formats that were established in the 1990s across the country, she said: “The market’s becoming saturated. There will be a battle for [urban] space and some of the older developments that have not woken up in time may lose out. Remodelling and reconfiguration are going to happen, it’s inevitable.” At the same time Debska-Pastakia noted that urban regeneration in the large regional cities such as Wroclaw, Poznan and Krakow is leading to consumers moving back into the city centre. “Prices in shopping centres have remained stable, but prime high-street locations may edge up,” she said. On the investment side she said there is a “huge appetite for distressed assets that can be turned around — there is a massive inflow of money from the US.”

Westfield Milan set to attract new brands and ‘reshape retail in Italy’

ULL-price luxury brands will be a major element of the forthcoming Westfield Milan project that is set to see its first phase opening in late 2017 or early 2018. The £1.3bn (€1.62bn) scheme will follow the lead set by The Village in Westfield London, which was the first shopping centre to have dedicated space for luxury brands. Victor Busser Casas, general manager of Arcus, Westfield’s joint-venture partner on

the project, said: “The luxury full-price brands [in Westfield London] have opened the door to making shopping centres a legitimate channel for the big labels.” He continued: “A lot of international and food brands are still not present in Italy. Uniqlo, All Saints and retailers like this are not in the country. We want to be the first with new brands for Italy. We think what we are going to do is likely to reshape retail in Italy.” Next year’s Expo 2015, which

takes place in Milan, should prove a useful launch pad for the 240,000 sq m scheme and it is anticipated that it will be up to 50% let by the end of the year, with an 18,000 sq m Galeries Lafayette already signed as an anchor. This is Galeries Lafayette’s first store in Italy and only its second store outside France and in Europe. Busser said that an Italian anchor would also form part of the mix and that details are to be announced imminently.

Mayak Minsk welcomes global brands BHS IS among a host of international retailers heading for Mayak Minsk, a 1,000,000 sq m mixed-used development in the Belarusian capital, which is home to a 54,000 sq m shopping centre that will welcome its first shoppers in 2015. The mall will be the country’s largest — for the time being, until a 140,000 sq m mall opens in the later years of the current decade as part of the Minsk World development, also in Minsk — and will carry a broad mix of international brands, according to Gary Burrows, head of property and asset management at Dana

Dana Mall, part of the Mayak Minsk development

Holdings, the developer behind the scheme. The design of the Mayak Minsk shopping centre was by Benoy, while work was carried out by

Burrows and a local architect. The residential element of Mayak Minsk will be home for 20,000 people, providing ready-made footfall for the mall.

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100% EXPERIENCE?

YES IT WILL BE!

50% experience space secured

Uplace Brussels is the ďŹ rst and largest shopping, entertainment and experience destination in the BeNeLux. Blending more than 81,000 sqm of exciting experience stores with 52,000 sqm prime ofďŹ ce space, 19,500 sqm sensational recreation facilities and a 180 key trendy lifestyle hotel, Uplace Brussels will be the most vibrant one stop destination for experience, fun and excitement in the area. With 50% of the scheme signed up for by an exciting mix of brands the solid foundations for this unique project have been laid.

INTERESTED? JOIN THE RETAIL REVOLUTION NOW! letstalk@uplaceexperience.com / +32 2 263 63 00 / www.uplace.eu

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NEWS

Trend in Europe is towards improving ‘outmoded’ space

R Cushman & Wakefield’s Matt Winn

IT’S DENSITY OR DYNAMITE FOR US RETAIL US CONSUMERS are increasingly divided into two sharply contrasting groups according to Matt Winn, head of retail services in the Americas at Cushman & Wakefield. The large cities around the coasts and across the south are looking for luxury when shopping, while the rest of the country, broadly the mid-west, is value oriented with outlet shopping being the order of the day. And in the mid-US Minneapolis and Chicago exhibited similar luxury-led traits. “People around the edges have more in common with London, Shanghai and Paris than they do with those living in the middle of the country,” said Winn. He outlined a “density or dynamite” trend in retail property that is seeing old shopping centres being either redeveloped with mixed-use elements being introduced, or “dynamited” and turned to non-retail use. “We still have twice as much retail space per head as any other country,” Winn said, adding: “There is a mood of optimism across the US currently and this is being reflected in the retail property sector.”

E F U R BI S H M E N T and quality asset management is the “name of the game” for the next decade in shopping-centre investment, a leading European fund manager has said. Speaking to MAPIC News, Neil Varnham, managing director of international real estate fund and asset management firm Pradera, said that managers should see opportunities in improving existing centres rather than new acquisitions as an excess of outmoded retail space emerges in Europe. He added: “The next 10 years will be all about asset management not acquisitions. There are a lot of centres in Europe that are outdated; there are very few markets which need new space but there are opportunities to turn shopping centres around”. Pradera’s director of acquisitions Eduardo Noguera said that the “pendulum has swung completely” in the Southern European investment market over the past

Pradera’s Neil Varnham (left), Eduardo Noguera and Alfonso Brunet Morales-Acre

18 months, with capital increasingly abundant in the market and yields moving rapidly. But Noguera warned that retailers are still reticent about expansion in Southern Europe, where wage growth and consumer confidence are both progressing slowly. He said that Pradera is looking positively at the market

but is considering potential investments cautiously and “on a case-by-case basis”. Through its Pradera European Retail Fund (PERF), the firm has just announced a raft of retail signings in Spain, with over 16,000 sq m of space going to brands including H&M and home appliances retailer Media Markt.

Scheme targets eight million shoppers EAST Finland Real Estate has announced that it is developing a €40m premium outlet shopping village, Zsar Outlet Village, on

the southern Finnish border with Russia. Situated 200 km from St Petersburg and 170 km from Helsinki, the scheme, which will

The Zsar Outlet Village

house around 120 shops ranging from 50 to 200 sq m, is forecast to benefit from a catchment that can provide 8.5 million shoppers within a three-hour drive. Sami Vainiomaki, East Finland Real Estate CEO, said that the outlet centre would “offer a way of capturing the Russian market from the safety of the EU”. Noting that the spend per head from Russian consumers was likely to be lower than homegrown Finnish shoppers, he said that the growing number of cross-border shopping trips being made by Russians would compensate for this. The first phase, comprising 12,000 sq m, is set to open in 2016, leasing permitting, rising to a total let area of 20,000 sq m by 2018.

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NEWS PRAGUE OUTLET ATTRACTS HIGHEND BRANDS HIGH-END brands such as Burberry and Hugo Boss are being targeted for the first phase of the opening of The Prague Outlet, a 31,000 sq m outlet centre due to open in Autumn 2015. The first phase of the scheme, previously called Dreitonel, will comprise 80 stores within 12,000 sq m. Unusually however the scheme is already built which means the next 12 months will concentrate on the leasing process rather than build. It will target mid- to upper-level brands, The second phase will see a further 50 stores across 8,000 sq m and the third phase, 40 stores across 6,000 sq m. Built in 2007, the centre will also undergo some cosmetic changes.

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JLL adds food and beverage arm to meet centres’ needs

LL HAS strengthened its European Retail & Leisure Consulting business with the purchase of specialist food and beverage advisors Coverpoint Foodservice Consultants in response to the growing demands from shopping centres for food and beverage offers. The company, which was founded by managing director Jonathan Doughty, will maintain its brand name for a year before being absorbed into JLL. Robert Bonwell, international director and CEO of EMEA retail for JLL, said: “Food and beverage is not property, it’s about running a business and is very different in its assessment so you need experts. This is the first time the property industry has brought in specialist food service advisors

REDEVCO SIGNS STARBUCKS REDEVCO confirmed at MAPIC that it has signed a 150-sq m Starbucks to its Promenade Sainte-Catherine scheme in Bordeaux. Redevco has also opened a large La Tagliatella Italia restaurant and created a terrace and fountain as part of the leisure element of the centre, which is in the heart of the city. “These new signings will enable Promenade SainteCatherine to offer catering that complements the traditional brasserie offer already present in Bordeaux,” said Thierry Cahierre, managing director, Redevco France.

Robert Bonwell says the Coverpoint purchase is vital in today’s market

and they will support our position as retail intelligence advisors.”

Promenade Sainte-Catherine

Want to expand your business in Brussels? Discover how, today, at 4 pm, at the MADISON Room, level Riviera 8 (former Lerins Hall). STIB, the public transport company of Brussels offers you retail spaces to develop your business. - More than 355 million subway passengers in 2013 (in & out). 2 2 - Retail spaces from 10 m to 200 m in our subway stations. Contact : Bruno Leleu - leleub@stib.irisnet.be

www.stib.be

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JOIN US TO CELEBRATE

DAYS OF

CelebratiAToEnD

& DEDIC CES CONFEREN

YEARS

sday 18 Nov e u T

Opening cocktail

19. 30

•

Majestic Ho tel

o all participan Open t ts

dnesday 19 Nov e W BACK TO THE FUTURE

20 YEARS BACK 20 YEARS FORWARD

THE OMNI-CHANNEL REVOLUTION IN RETAIL

What’s in store for the future of retail? 10. 00 - 10. 45 • Oxford room

Masterminds Conference The Shopping Centres’ Perspective 15. 30 - 16. 15 • Oxford room

Strategies to drive growth through multiple channels 16. 30 - 17. 15 • Oxford room

sday 20 No Thur v 20 YEARS BACK -

20 YEARS FORWARD Masterminds Conference The Retailers’ Perspective

11. 00 - 11. 45 • Oxford room

ards gala diner w a c i map. 30 Grand Hyatt Cannes 19

•

l Martinez Hote

CHINA : GROWTH OPPORTUNITIES

BRIDGING THE ATLANTIC

for international retailers

Growing Retail Chains in North America: A conversation with the Pros

12. 00 - 12. 45 • Oxford room

aniverary firework c i p ma . 45 Over the Cannes Croisett s 21

•

stration required Regi

12. 15 - 13. 00 • Champs-Élysées Room

mapic party !

Grand Hyatt Can nes M a r l e t inez Hot

00 22.

•

Open to all participants

This year will present a great opportunity to showcase the past 20 years of retail real estate, and what the future will hold, with highlights on new industry players and the latest trends. Nathalie Depetro, MAPIC Director www.mapic.com

AS OF 22 OCTOBER 2014, MAY BE SUBJECT TO CHANGE

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STAND : R7.J15 【2015 OPENING PROJECTS】

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PROGRAMME OF CONFERENCES & EVENTS RETAIL INNOVATION

SPECIFIC & NEW SEGMENTS

MAPIC NETWORKING & MATCHMAKING EVENTS

MAPIC 2O ANNIVERSARY

GATEWAYS TO NEW TERRITORIES

CLIENT CONFERENCES & EVENTS

THURSDAY 20 NOVEMBER OXFORD ROOM, PALAIS -1

CHAMPS-ÉLYSÉES ROOM, PALAIS -1

MADISON ROOM, RIVIERA 8

RETAILTAINMENT ROOM, RIVIERA 7

11: 00 11: 30

Majestic Hotel Organiser : Impress Media By invitation only

Co-organiser: CBRE

“20 years back 20 years forward” Masterminds Conference The Retailers’ Perspective

China: growth opportunities for international retailers

Pitching Shopping Centres 14 : 00 Discover 15 : 00 4 shopping centre projects Pitching Retail Concepts 15 : 00 16 : 00 Discover 5 retail concepts CEEQA@MAPIC Insight Summit

16 : 00 The Future of Fashion 17 : 15 Retail in New Europe Real Estate

Sponsor: CEEQA

17 : 15 CEEQA@MAPIC 18 : 45 Cocktail reception Sponsor: CEEQA

Co-organiser : JLL

With the surge in online retail and Europe moving 11 : 15 East where are 12 : 00 value, opportunity and risk now? Co-organiser: Property Investor Europe

Bridging the Atlantic - Growing Retail Chains in North America: A Conversation 12 : 15 with the Pros Co-organiser: 13 : 00

Retail in Japan: Overview and key trends

Secrets of the Visitor Attraction 15 : 30 World: How to 16 : 15 lengthen stay and increase spending Co-organiser: BRC Imagination Arts

Retail Real Estate in Italy: 17 : 00 Welcome back! 18 : 30 Co-organisers: CNCC

Stand Bordeaux R8.D17

21: 45

Chambres de Commerce et d’Industrie 11: 30 Métropolitaines 12: 30 Cocktail des CCI

CAAB and Eataly World

Speed Matching City Centers & Shopping 10 : 30 11 : 30 Centers Owners and Managers/ Retailers

Publicis Shopper:

Location Group 11 : 00 11 : 30

eLocations.com brings the todays offline Retail R/E World online & makes it transparent

Unibail-Rodamco & Côté Clients What will keep 11 : 00 11 : 45 tomorrow’s European customers coming to physical malls and stores?

Powering / My Luxury World

11 : 30

Pre-registration required

retail & real estate opportunities

How to use a loyalty card to create 10 : 30 attachment to 11 : 00 the shop beyond the transactional?

Pre-registration required

Speed Matching Master 12 : 30 Franchisees / Retailers

Eataly World & 10 : 00 Caab Italy: The 10 : 45 world behind food,

11 : 30 Shopping 12 : 00 Companion Apps:

How do people shop today?

CSJC Nebo 12: 00 12: 45

Presentation of SEC ‘Nebo Solntsevo’ Moscow By invitation only

Métropolitaines

GH+A & TripleFive American Dream:

10 : 30 the ultimate leisure, 11 : 00 dining and

shopping experience

QubicaAMF Bowling Worldwide

11 : 00 11 : 30 New entertainment/

bowling concepts for malls and retailers

Universcience Evry2: a successful

11 : 30 collaboration 12 : 00 between a culturel institution and a shopping mall

Stand des CCI Métroplitaines, Palais -1 C60

Pôle Métropolitain Européen du 12: 00 Sillon Lorrain 14: 00 Cocktail du Sillon Lorrain

Palais-1. C61

Svicom 13: 00 Cocktail with Svicom 14: 30 Stand R7.G15 Baker & McKenzie Roll Out. Gain 16: 00 Legal Issues 18: 00 Ground. for Retailers Auditorium C

Metz Métropole / Pôle Métropolitain européen du 16: 30 Sillon Lorrain 17: 00 L’attractivité

The Case of Grandi Stazioni 15 : 00 15 : 30 New trends in the Italian railways station field

16 : 00

16 : 30

14 : 30 15 : 00

Vasteras City & Bumbee Labs

Want to expand your business in Brussels?

WiSeed How to fund your projects with the crowd

Publicis Shopper: 16 : 30 17 : 00

Russian Council of Shopping Centres

A Small Town With Big Data and Countless Possibilities

15 : 30 16 : 00

Société des Transports of Brussels:

Shopping Centers in Transport hubs 14 : 00 in Russia 14 : 45 Co-organiser:

How to use smartphones to improve the in store experience

Italy & Quotidiano Immobiliare

15 : 00 15 : 45

Turkish Retail Brands: “The Leap forward” Organiser: BMD of Turkey

RRG Group Forecasting sales a shopping mall 16: 00 forofvolatile 2016-2017: 16: 45 innovative approaches by RRG Lab

commerciale de Metz Métropole

Aerodium Technologies

14 : 30 Flying people 15 : 00 unique entertainment concept for wide audience

Stand C61 | Palais -1

Grandi Stazioni New development 17: 00 project presentation 17: 30 of Milano Centrale rail station Stand R7. F33

Mondo Giochi most innovative 15 : 00 Theconcept in the 15 : 30 world of leisure and entertainment

Jora Vision 16 : 00 Shopping Centers 16 : 30 as new Leisure

Loire-Bretagne Rennes, Nantes, Saint-Nazaire :

17: 30 villes attractives 18: 00 pour implantations dynamiques !

Stand D78/E79 | Palais -1

Destination

16 : 30 The Leisure Way 17 : 00 The leisure way,

Loire-Bretagne 17: 30 22: 00

creating experiences

MAPIC Awards Gala Dinner And Prize-giving 19 : 30

Calais Cœur de Vie, redevelopment of a downtown shopping centre

CCI Bordeaux Présentation du 11: 00 quartier des Bassins 12: 30 à Flots

SiteWorks Retail Real Estate Platinum sponsor: Thor Equities Gold sponsors: Acadia and GGP

14 : 30 15 : 15

New comers corner, Palais -1, Aisle B

Palais -1. D66/E67

Keynote Address by Abdullah Erdem Cantimur, 9 : 30 Deputy Minister 10 : 15 of Finance, Turkey Direct Investment Potentials in Turkey Challenge on doing business in Brazil - Cases 10 : 15 from international 11 : 00 retailers and suggested approach

New comers tour

Calais Promotion

Russian Breakfast

The Ecommerce Battle Ground: Building the 10 : 00 10 : 45 Logistics Supply Chain of the Future

OTHER VENUES

9.00

Majestic Hotel Platinum sponsor: Thor Equities - Gold sponsors: Acadia and GGP By invitation only

8 : 30 11 : 30

12 : 00 12 : 45

AGORA, PALAIS -1

USA Breakfast - Expanding into the US

8 : 00 9 : 30

11 : 00 11 : 45

MAPIC INNOVATION FORUM, RIVIERA 8

Grand Hyatt Cannes Hotel Martinez Official Partner: Thor Equities Book a seat/a table for the evening

The French rendez-vous !

Stand D78/E79 | Palais -1

REDEIM 18: 00 19: 00

“Work Different” Cocktail Stand R7.D15

By invitation only

MAPIC Anniversary Fireworks Over the Cannes Croisette

MAPIC Party 22 : 00

news_mapic_jeudi.indd 1

Grand Hyatt Cannes Hotel Martinez Official Partner: Place Vendôme - Catwalk sponsor: Thor Equities Open to all MAPIC delegates

19/11/2014 11:30

mapic

NEWS Brussels’ Uplace scheme is ‘far more than a shopping centre’

IXED-USE development Uplace in Brussels is 50% pre-let by space and should start construction in 2016, with completion expected in 2018. The 190,000-sq m scheme will include 300 stores, 50 restaurants, a four-star hotel, a cinema, wellness and health centres and a 3,000-seat concert hall. Having received confirmation from government authorities that Uplace has complied with their timing demands over the transport infrastructure, CEO Jan Van Lancker said that he believes the project will transform the local area. “We expect to get all our environmental certificates during 2015, so that we can start on site in 2016,” he 144_COTE CLIENT_N2_PIC

CEO Jan Van Lancker: Uplace will offer a “world of experiences”

said. “We spent a long time envisaging what future consumer needs would be in designing Uplace and we believe it will be unique for Belgium,” he said. “We want families to arrive and then they might all go off to do different things, coming back together later in the day for something to eat and drink. This is far more than a shopping centre, it is

a real destination. We call it a world of experiences under one roof.” In all, 90 retailers have signed up already, incuding a number of the Inditex brands, Mango, Claudia Strater, Tommy Hilfiger and Scotch & Soda. Van Lancker said that such strong support demonstrated “that the market wants this product”.

HAMLEYS TARGETS GULF FOR GROWTH TOY STORE Hamleys is targeting the Gulf region for future expansion through its regional franchisee Retail Arabia International. Retail director Nayef Karam is attending MAPIC and is actively looking for new locations. “Currently we have 10 stores in the GCC region, with four more due to open in 2015,” he said. “And by 2017 we expect to have 28.” Karam also said that Hamleys is capitalising on the retailtainment trend as mall owners look for a point of difference. “The conversion rate for toy stores is much higher than fashion,” he said. “And people will go to a mall specifically because Hamleys is there.”

What will keep tomorrow’s European customers coming to physical malls and stores. (100,000 consumers surveyed; 50 brands/stores; 130 malls in Europe) Conference purpose: detail major levers of customers

- Mixed shopping scenarios, shopping scenarios

stimulation in order to boost today’s and tomorrow’s sales.

- Differentiation through the commercial offer

Several sectors in Europe: Shopping centres, food, clothing,

… And beyond these levers, to what extend shopping centers

sports, IT, furnitures, beauty/health

will tomorrow serve mixed dimensions? What place for leisure and other non-100% shopping activities?

The conference will deliver key learnings for each of the major consumerlevers:

Contact: Benjamin MESUREUR - b.mesureur@coteclients.fr Gil ARBAN - g.arban@coteclients.fr - +33 472 365 800 http://www.cote-clients.com

- Digitalization of physical stores and malls - New concepts of stores malls, shop windows

Thursday 20th November, 11 h / AGORA Palais - 1 21

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CONNECTED TO RETAIL FTI Consulting is the official communications partner to MAPIC

FTI Consulting, providing specialist consultancy for the retail and retail property sectors. Delivering financial and corporate communications expertise across the whole breadth of retail through highly motivated professionals with an international footprint. www.fticonsulting.com

CRITICAL THINKING AT THE CRITICAL TIMEâ&#x201E;˘

mapic

NEWS IKEA Mega invests €2bn in expansion across Russia

KEA Shopping Centres Russia is to invest around €2bn in extensions and new developments over the next five years as it expands its Mega Shopping Centres concept across Russia. Projects include construction of the €260m Mega Mytischi in Moscow, a 215,000-sq m mall that will open in 2018. Armin Michaely, general director of IKEA Shopping Centres Russia said that the company continued to view Russia as a very interesting market. While most new investors still preferred to enter the Russian market through Moscow, Michaely said there was growing interest in the regional cities and that IKEA was also focusing some of its investment in new locations, including eastern Siberia, where the company believes there is great potential. “Moscow becoming an expen136_RMisAWARDS_N2_PIC

Mega Khimki in Moscow

sive place to take space and there is far more value in the regions for those retailers ready to expand,” he said. “We have established a good track record in Russia and retailers are confident of taking space in our malls. We are also looking at new formats, such as having two DIY anchors in one scheme with OBI and Leroy Merlin.” Michaely also said that as one of the few international landlords to charge for retail rents in rubles, it had also been able to protect tenants from currency fluctuations “as paying in dollars would have meant a big increase in their rents”.

Vancouver outlet signals growth

strategies for McArthurGlen

DESIGNER outlet operator Bond said: “Vancouver is one McArthurGlen is in “expansion market we’ve always thought mode”, its managing director would work really well, and for development has said. there’s been a lot of interest Speaking to MAPIC News, from shoppers and brands.” Gary Bond said that McArthur- The company has also this Glen was working towards long- week announced a joint venterm pipeline expansion plans, ture with Sonae Sierra to deas well as making “opportunis- velop a new site in Malaga, tic” investment in development southern Spain for compleopportunities globally. tion in 2017, and is preparMcArthurGlen has a number of ing to develop Turkey’s first projects in progress, including designer outlet in Istanbul, to its first site outside Europe. The open in 2016. outlet, at VancouMcArthurGlen’s Gary Bond ver International (left) and Eric Decouvelaere Airport in Canada, is due to open next May and is being developed jointly by McArthurGlen and Vancouver Airport Authority. Commenting on the development,

Not to miss on Thursday 20 November Official Partner

MAPIC AWARDS GALA DINNER 19.30 - Grand Hyatt Cannes Hotel Martinez Registration required

MAPIC ANNIVERSARY FIREWORKS 21.45 - Over the Cannes Croisette Official Partner

MAPIC PARTY 22.00 - Grand Hyatt Cannes Hotel Martinez Open to all participants

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NEWS New-look Gallerian will attract global brands to Stockholm

WEDISH property developer and investor AMF Fastigheter has announced a 6,000 sq m extension and revamp of its Gallerian shopping centre in central Stockholm designed to meet pent-up demand for international retailers wanting to enter Sweden. The 6,000 sq m extension, work on which will begin next year and complete in 2018, will take Gallerian to 37,000 sq m and create up to 10 new units — including double-height flagship stores and additional restaurant space — in addition to the existing 85 units. Following the success of midmarket fashion retailers, for example River Island, which opened its first Scandinavian store in the centre last year and Hollister, whose store opened in September 2011 and is reported 133V3_RM MOBILE_N1_PIC

A 6,000 sq m extension at Stockholm’s Gallerian will enable international retailers to debut in Sweden

to be the best performing Hollister outside London’s Regent Street, AMF is targeting more of the same with Inditex and Arcadia brands obvious targets. Elisabet Jones, head of retail leasing at AMF Fastigheter, said the extension offered big opportunities to capitalise on the growth in the city. “Stockholm is growing by 35,000 people a

year and the economy is good. We have a waiting list of people wanting to come in but currently can’t house everyone that wants space,” she said. The work will also include new entrances, new street-facing retail frontage and enhanced leisure and catering. The centre currently attracts an annual footfall of 18 million.

TURKEY GOES GLOBAL TURKEY’s retailers are growing their global footprint according to Ekrem Utku, general secretary of BMD, the United Brands Association of Turkey. And MAPIC is a key showcase for expansion-minded brands, he said. The top 50 Turkish retail groups are already trading from 3,000 stores in 90 countries, he said. But the ambition is to grow this to 20,000 by 2023, the centenary of the Turkish Republic. This can be achieved by first, enlarging their presence in markets where they are already established, including Russia; and second by entering new markets, for example Africa and Latin America. Turkey has a strong reputation in fashion and footwear, while furniture and jewellery are also growth sectors. Its food and beverage operators are gaining a global reputation with Simit Sorayi opening in London and Big Chef opening in Dubai.

Avez-vous déjà téléchargé l’application mobile MAPIC ? C’est le moment ! Téléchargez la maintenant.

146_RM MIPIM JAPAN _N2_PIC

20-21 MAY 2015

THE PRINCE PARK TOWER HOTEL, TOKYO, JAPAN

MIPIM Japan is the first real estate forum for Japanese and global leaders, joining together property and finance professionals n

1,000 mÂ˛ SHOWCASE AREA: Share projects and expertise with global stakeholders to initiate investments and create business opportunities.

EXPERT-LED CONFERENCES and high-level networking focused on: n The Olympics n Inbound and outbound investments n Innovative cities n Tourism

BENEFIT FROM EARLY REGISTRATION OFFER AT WWW.MIPIMJAPAN.COM

INNOVATION | COLLABORATION | OPPORTUNITY

mapic

NEWS Queensberry’s Friars Walk set to boost regeneration of Newport

U E E N S B E R RY Real Estate has c on f i r m e d t h a t its 390,000 sq ft (36,230 sq m) retail and leisure destination Friars Walk in Newport, South Wales, is to open in November 2015 with H&M and food operators Bistrot Pierre and Las Iguanas the latest confirmed tenants. H&M is taking 1,860 sq m, Bistrot Pierre 364 sq m and Las Iguanas 371 sq m. Other signings already announced include Prezzo, Frankie & Benny’s, GBK and Nandos. The scheme, which is 60% let and will comprise 35 stores, 10 family restaurants and a food court, will be anchored by an eight-screen Cineworld multiplex cinema and a Debenhams department store.

Friars Walk in Newport will open in November 2015

Further discussions are under way with other fashion, footwear and jewellery retailers as well as a convenience food outlet. The newly announced food court will target traditional favourites, for example Burger King and Spudulike as well as juice bars. “Newport is a real regeneration story that engages both traditional retail and the redeveloped water-

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front,” said Queensberry chief executive and co-founder Paul Sargent. Queensberry has also just recruited Iain Guest from DTZ to head a new division, Queensberry Strategic Property Management and also Chris Daly, previously leasing manager for food and beverage at Hammerson, as the company continues to expand. 113_LYON_N1à3_PIC

CLICKS FOR BRICKS LOCATION Group has launched a new online retail real estate resource for retailers, agents and landlords that, it says, will deliver transparency across the market. eLocations.com, launched at MAPIC yesterday, is a subscription-based database of location research and information that will include everything from rental values to adjacencies. The group’s CEO, Marc-Christian Riebe, claimed as well as improving transparency eLocations.com will speed up the leasing process. “Agents today have to do between 50 to 100 calls to find a tenant or buyer for a property but with eLocation they will only do five to 10 calls,” he Location Group’s Marc-Christian Riebe said.

+33 (0)4 93 992 727 RETURN JOURNEY RESERVATIONS

Ensure availability and reserve in advance:

Taxi desk (Registration area, Wednesday 19 - Friday 21 November)

MAKE THE MOST OF MAPIC Pick up your MAPIC 2014 DIRECTORY now ! The “who’s-who” of the global industry. A year-round networking tool to connect you with over 8.400 professionals.

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Pick up your copy at the registration area (Palais 0).

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GET CONNECTED!

Marc, MANAGING DIRECTOR

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NEWS

MAPIC AWARD WINNER 2013

Shopping-centre business unaffected by downturn

HOPPING-centre business in Germany is “OK”, according to Klaus Striebich, managing director, leasing, at German shopping-centre owner and operator ECE. Noting that the economy in Germany has recently slowed sharply, he said: “You have to differentiate between retail sales and shopping-centre business because there is a time lag. It will take time before our sector is affected.” Striebich was in buoyant mood saying that ECE has had a “very busy year with lots of new openings”. Practically, this means that ECE has added 250,000 sq m of new retail space to its portfolio in the last 12 months, representing seven new openings and refurbishments with the German market taking equal honours alongside ECE’s overseas operations. “The funny thing is that if 125_CAAB_N1_PIC

there are some markets that are down, there are others that are up. We have a good balance,” said Striebich. Highlighting the continued strength of the Turkish market, Striebich also pointed to ECE openings in Bulgaria, Poland and Austria. He also said that the “digital discussion” is “pushing the operators to do more than they have in the past” and that increasingly there is a trend in ECE centres for digital operators to take physical retail space. “Offline retailers are not closing shop and going online, but there are a lot of online operators who are looking at the possibilities offered by physical retail,” he said. Striebich predicted that new forms of retail offer, which are currently only available online would become tangible realities in the next few years.

Spain’s Puerto Venecia is on a winning streak JUST over a year after open-

given a major boost by the ing, Spain’s largest shopping award, which general manager and leisure destination had al- Jose Antonio Mejia said “had ready scooped its first award. a direct impact on the increase The Puerto Venecia in Zarago- of visitors from tertiary and za won last year’s Best Retail beyond catchment areas”. And Leisure Development Overall sales are up by 11% award in the MAPIC Awards, from its first year of trading, beating off a competitive field and the centre is 97% let. from around the world. It has also gone on to be awardThe 206,000 sq m centre saw ed Best Large Shopping Cen18 million visitors in the first tre of the Year by the Spanish year of opening, attracted by Shopping Centre Association. Puerto Venecia’s mix Puerto Venecia in Zaragoza, Spain of shopping, leisure, a brand new adventure park, ice rink, an indoor and outdoor climbing centre, a static surfing wave and a 120-metre zip line that crosses the lake. The centre has been

CAAB

EATALY WORLD & CAAB ITALY EATALY WORLD && CAAB ITALY WORLD CAAB ITALY « The worldEATALY behind food, retail and real estate opportunities »

« The world behind food, retail and real estate opportunities » « The worldTHE behind food, retail andFOOD real estate opportunities » EATALY WORLD: LARGEST ITALIAN PROJECT IN THE WORLD EATALY WORLD: THE LARGEST ITALIAN FOOD20PROJECT IN THE WORLD CannesITALIAN - ThursdayFOOD November 2014 IN THE WORLD EATALY WORLD: THE Mapic, LARGEST PROJECT Mapic, CannesAgorà - Thursday 2010:00-10:45 November 2014 Room Mapic, Cannes - Thursday 20 November 2014 Agorà Room 10:00-10:45 cocktail will follow Agorà Room 10:00-10:45 cocktail will follow cocktail will follow Don’t miss our presentation! Don’t miss our presentation! Don’t miss our presentation!

How this project fits into the broader How this project fits into the How this project ﬁts into the broader development strategy ofbroader local real estate and development strategy of local real estate and development strategy of local real estate and other business opportunities, management, other business opportunities, management, other opportunities, management, real realbusiness estate development and retail real estate real estate development and retail real estate estate development and retail real estate assets assets related to CAAB, will be presented assets related to CAAB, be presented related to CAAB, will bewill presented at Mapic, at Mapic, by the management of CAAB and atby Mapic, by the management CAAB and the management of CAABofand Architect Architect Massimo Iosa Ghini. Architect Massimo Iosa Ghini. Massimo Iosa Ghini. For further information and to confirm your participation at ForFor further information and to confirm your participation at at further information and to conﬁrm your participation the presentation: comunicazione@beescommunication.it thethe presentation: comunicazione@beescommunication.it presentation: comunicazione@beescommunication.it

In cooperation with: cooperation with: InIncooperation with:

There are more retailers at than anywhere else C&A NETHERLANDS (C&A EUROPE) MEUBLES IKEA FRANCE SAS CITYNOVE - GROUPE GALERIES LAFAYETTE MCDONALD’S FRANCE CONFORAMA MAUS FRERES SA MCDONALD’S DEVELOPMENT ITALY INC. TCHIBO GMBH ORANGE-FRANCE TELECOM SEARS HOLDING CORPORATION KMART MYGOFER KENMORE CRAFTSMAN DIEHARD KARDASHIAN KOLLECTION JACLYN SMITH SHOP YOUR WAY JOE BOXER SANDRA BY SANDRA LEE SOFIA BY SOFIA VERGARA COUNTRY LIVING E. BREUNINGER GMBH & CO. LA CROISSANTERIE SUPERMARCHES MATCH FOOT LOCKER EUROPE BV BATA FRANCE DISTRIBUTION PRINTEMPS UNILEVER FRANCE ARMAND THIERY SAS TOSCANE ATOL LES OPTICIENS BOULANGER SA BUT INTERNATIONAL CAMAIEU INTERNATIONAL CARRE BLANC CORA DAMART ESPRIT FRANCE FEU VERT JOUECLUB GRANDVISION LEON DE BRUXELLES SARL MSMODE FRANCE DARTY FRANCE BUFFALO GRILL TJX EUROPE H&M L BRANDS LA SENZA VICTORIA’S SECRET PINK BATH AND BODY WORKS HENRI BENDEL GRUPPO PAM SPA VERYWEAR SYSTEME U (GIE U) UN JOUR AILLEURS LABORATOIRE DE BIOLOGIE VEGETALE YVES ROCHER SALMOIRAGHI & VIGANO S.P.A MEDIA-SATURN-HOLDING GMBH TESCO H&M HENNES & MAURITZ AB AUBERT FRANCE COMPAR SPA (BATA SHOE ORGANIZATION (BATA/AW LAB)) MONOPRIX MOBILIER EUROPEEN - ATLAS FLY CROZATIER BENETTON GROUP S.P.A. 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KG GROUPE NOCIBE FRANCE SCARPE & SCARPE S.P.A CON SOCIO UNICO SEPHORA (LVMH GROUP) PEEK & CLOPPENBURG KG SUBWAY REAL ESTATE EURODIF GROUPE OMNIUM BURTON DEVRED MAJID AL FUTTAIM LEISURE & ENTERTAINTMENT SKI DUBAI MAGIC PLANET GEMO PREMAMAN ORCHESTRA PREMAMAN ORCHESTRA BABY 2000 WILLIAMS-SONOMA INC. POTTERY BARN PBTEEN WILLIAMS-SONOMA HOME WEST ELM MARK AND GRAHAM REJUVENATION BIJOU BRIGITTE MODISCHE ACCESSOIRES AG SPIELE MAX AG TAKKO HOLDING GMBH BONITA GMBH & COKG TEDDY SPA TERRANOVA CALLIOPE RINASCIMENTO MINIT FRANCE SAS MCDONALD’S BELGIUM NV/SA MASSIMO DUTTI SA PULL & BEAR INDITEX OYSHO SA UTERQUE SA BERSHKA SA ZARA ZARA HOME STRADIVARIUS SA DANIEL SWAROVSKI CORPORATION AG CADENZZA SWAROVSKI LOLAANDGRACE PIMKIE (EUROPE SOUTH WEST) NIKE EMEA JEFF DE BRUGES DOSENBACH-OCHSNER AG SAN MARINA KOOKAI MINELLI CAROLL BESSON VIVARTE SERVICES PATAUGAS ANDRE COSMOPARIS NAF NAF CHEVIGNON ACCESSOIRES DIFFUSION MALOLES LA HALLE MODE & ACCESSOIRES LA HALLE CHAUSSURES & MAROQUINERIE MERKAL FOSCO IMAP EXPORT SPA WELDOM O’LEARY’S TRADEMARK AB CHRISTINE LAURE C.L. DISTRIBUTION PASCAL COSTE CHAUSS EXPO (DESMAZIERES) BAUHAUS AG PROMOD CLAIRE’S KFC FRANCE SAS PROMOD ITALIA SRL DECATHLON BELGIUM MARKETING INVESTMENT GROUP SP. ZOO. SK.A. SIZEER SBM – FLY CALZEDONIA HOLDING SPA INTIMISSIMI TEZENIS MAXI TOYS FRANCE S.A. TRAFIC - SOGESMA SA L’OCCITANE EN PROVENCE ALOTHAIM LEROY MERLIN POLSKA SP. ZO.O. (ADEO) PUNT ROMA PEREKRESTOK KARUSEL PYATEROCHKA RAPID FLORE GROUPE MONCEAU FLEURS HAPPY MONCEAU FLEURS OIL & VINEGAR MONSOON ACCESSORIZE MT SARL 5ASEC 5 A SEC FR.I.F DECATHLON LVMH ITALIA SPA - DIVISIONE SEPHORA LPP S.A. EURONICS ITALIA SPA ALBERT HEIJN SUPERMARKETS JEREM EXKI GROTTO SPA TALLY WEIJL TRADING AG TAPIS SAINTMACLOU CARRY SP. Z O.O. BEELINE RETAIL GMBH BHS WORLDWIDE ATAC SIMPLY MARKET ALDO GROUP ALDO RISE MR.B’S CALL IT SPRING LITTLE BURGUNDY GLOBO SHELLYS LONDON EASY CASH EBS S.A FORMELY 5 A SEC POLSKA SP Z.O.O PRET A MANGER LABORATOIRES DE BIOLOGIE VEGETALE YVES ROCHER ACM RETAIL BIZZBEE JULES BRICE C&A FRANCE LEROY MERLIN ITALIA SRL TAPE A L’OEIL GRUPO NUMERO UNO CANARIAS STRADIVARIUS LEVIS TIMBERLAND PARTY FIESTA NIKE EUREKA MARY PAZ CAROLINA BOIX ALMACENES NUMERO UNO MISAKO BIMBA & LOLA GUESS MO GOLDEN LADY COMPANY S.P.A. MICROMANIA SAS DOCK GAMES MAGIC REST GROUP FENICIA SPA C & A MODE GMBH & CO KG CENTRALE INTERNATIONALE DU MEUBLE INTERIORA HOME SALONS XXL MAISON SEPHORA POLSKA SP. ZO.O. EUROPE SERVICES IC COMPANYS BY MALENE BIRGER PEAK PERFORMANCE TIGER OF SWEDEN SAINT TROPEZ MAGNOLIA SILVER JEWELLERY GENERALE DE TELEPHONE GEOX SPA MANGO PUNTO FA S.L. 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ALKYMIA SRL L&S DEUTSCHLAND SCHUHHANDELS GMBH CARPISA PIANOFORTE HOLDING S.P.A. YAMAMAY JAKED PALOMAR SRL RAND-FRERES MAISON LARNICOL SARL CRIOLLO FLUNCH AGAPES RESTAURATION FLUNCH VINUM ET ALIA SPA DON PEP LEGO GMBH SUPER U MAJID AL FUTTAIM RETAIL LLC STARNET TELECOM SP. Z O. O. HEYTENS FRANCE STEAK N SHAKE INC. YUM! RESTAURANTS RUSSIA & CIS PIZZA HUT KFC GAMESTOP ITALY SPRING MOBILE SIMPLYMAC CRICKET ZING ZENDEN IDEAS4RETAIL TOMMY’S DINER CAFE UNO DE 50 FAMILIA COMPANY LOGO INTERNATIONAL BV DELHAIZE BELGIUM CAUSSES KIRA PLASTININA KAZAKHSTAN NYS COLLECTION EYEWEAR FUNKY FISH PLUGIN AMPLIFON S.P.A. ILLYCAFFE SPA ACUITIS FRANCE SA PEUTEREY GROUP SPA LOUCHE LONDON LTD T/A JOY SAS WILMOT-RUCAR VODAFONE OMNITEL B.V. BIMBA Y LOLA S.L.U FLUVET SHOP CONCEPT CLUB TUCANO URBANO S.R.L. BURGER KING SOZVEZDIE KRASOTY SARL VENTES CASH SARAR EUROPE GMBH HAMLEYS OF LONDON CAMAIEU INTERNATIONAL SAS DECIMAS ELC-RUSSIA PROMOVACANCES C.L. 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AS SCI CAVES ET CHATEAU DE PARNAY TWENTYNAILS STARJOUET RUE DE LA FETE LUDENDO LA GRANDE RECRE HAMLEYS AVENUE DES JEUX LOISIRS ET CREATION NEW POLY FRANZ CARL WEBER HAPPYCHIC (JULES - BRICE - BIZZBEE) JULES BRICE BIZZBEE MASQUEPET SL (KIWOKO) UNIQLO SAINT LAURENT GUCCI POMELLATO PUMA ALEXANDER MCQUEEN BALENCIAGA BOUCHERON SERGIO ROSSI BOTTEGA VENETA STELLA MCCARTNEY GIRARDPERREGAUX JEAN RICHARD VOLCOM BRIONI QEELIN KERING DODO CHRISTOPHER KANE UNIQLO EUROPE LTD CHARMING CHARLIE INC GREYDER ICA MOBISTYLE KIDBURG OOO RIGLA KIABI RUSSIA NAVILLE SA COLINS TURKEY COLINS RUSSIA BAYRAKTAR HOLDING CITROEN SUBARU INFINITIF YOKOHOMA RESISTALL PP RETAIL GROUP ION DIGITAL CENTER GEORGE RUUM AMERICAN KIDS WEAR THE ESTEE LAUDER COMPANIES MR.SUMKIN DIM RUS MAVI JEANS LLC FREEHEELIN’ SWITCH INTERNATIONAL DESCAMPS RE-PLAY SRL BETTY BARCLAY GMBH & CO. KG BAILA PIZZA FRANCE SFID H&M HENNES&MAURITZ SP. Z O.O. KANZLER RALPH LAUREN CORPORATION TRIMERA GROUP GAP NIKE E.LECLERC QUICK SERVICE RESTAURANT ‘YES! PIZZA’ C & J CLARK INTERNATIONAL LIMITED AARON COOPER RETAIL ET INVESTISSEMENTS REPEAT UNIQLO RUSSIA CHAUSSURES ERAM MARGARITAVILLE HOSPITALITY GROUP ERIC BOMPARD CACHEMIRE OUTDOOR XTRM S.L. CARMEN STEFFENS WJCON SRL REMASS GMBH & CO. KG MENBUR SA MIR DETSVA “LLC BOOBL-GOOM” THE KIDS SUPERSTORE KFC ITALY SRL RETAIL BRAND ALLIANCE EUROPE SRL BROOKS BROTHERS 2THELOO ENCUENTRO MODA SLU TUR HOLDING 1001 TUR ESTA PRO-DUO “PAOLO CONTE” JSC GROUP OF THE COMPANIES VIVARTE BENETTON RUSSIA ACTION FRANCE JEWELLERY COMPANI & BRONNITSKY JEWELLER LTD TUTTI FRUTTI FROZEN YOGURT PARIS FASHION LLC SARL KING MEMPHIS

2400 + retailers 1400 + brands

500 + new retailers

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Our pioneers say

“ MAPIC has become a must-attend event. It’s an essential meeting point for all retail real estate players. ”

“ C’est depuis 20 ans un outil unique qui me permet d’accélérer la découverte de pays, de villes, de sociétés si différentes de la mienne. Je remercie les dirigeants du MAPIC de m’avoir donné cette opportunité. ”*

“ It’s been fun and a privilege to be part of a retail market that has grown and evolved for the better over the years, much in the same way as MAPIC. ”

“ Le salon offre aujourd’hui une vitrine unique pour présenter de nouveaux projets et facilite des contacts de haut niveau car les acteurs clés de l’industrie y sont représentés. Il a acquis une dimension résolument internationale et permet de s’informer sur les dernières tendances et les solutions les plus innovantes du marché. ”*

*“ For 20 years, MAPIC has been a unique event that allows me to accelerate the discovery of countries, cities and companies different to mine. I would like to thank the organisers of MAPIC for giving me this opportunity. ” *“ MAPIC is a great opportunity to showcase new projects and facilitate high-level networking because the key industry players are there. It has acquired an international dimension and allows attendees to get updated on the latest trends and the most innovative solutions in the market. ”

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MIDEM 2015

5-8 Juin

Palais des Festivals Cannes FRANCE

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mapic

FEATURE RETAILTAINMENT

Kidburg, opened in St Petersburg in 2011 and in Moscow this year

Mixing business with pleasure With consumers doing so much of their day-to-day shopping online, malls and shopping centres are finding new ways to draw customers away from their screens. Liz Morrell reports

ONE are the days when people would go shopping to fulfill a need or desire — consumers can do that online. Today’s shopping experience has to offer more. As a result, retailtainment — the art of entertaining customers while they shop — has come to the fore. And the ideas are becoming increasingly sophisticated by the day. At the Mall of Qatar, a development in Al Rayyan Gate in Doha, retailtainment is key and the centre will include QLive — a performance venue that will be “the defining feature of the mall” when it opens in 2015. QLive will combine events, entertainment, sports, live concerts and in-mall activities within a four-storey high glass dome roofed performance area. “We are using periodic acts and shows on an amazing central stage facility for top-of-mind destination impact and more intimate entertainment and display art to engage customers and enhance the shopping experience throughout the mall,” says Mall of Qatar general manager Tony Mourani. “With every visit, our guests will experience something different to enjoy in a wide range of venues. It’s a journey of discovery.” This element of discovery and the memorable nature of the entertainment that is on offer is the third element that retailtainment brings to the shopping experience

— beyond extending dwell time and driving traffic. It is something that is also key to the development of Russian developer FortGroup’s Angry Birds family activity park in St Petersburg in Russia, which will open in April 2015 to complement the Europolis Shopping Mall, which opened in the city on October 23 last month. The ticketed attraction will include rides, themed restaurants, cafes, shops and halls. Maxim Levchenko, managing partner of FortGroup, says combining retail and entertainment is a win-win situation. “The Grant Walter entertainment is within its own closed-off Playtime space like a movie theatre, so does not distract the general public from shopping. The bonus is that the public that comes to the entertainment centre now also has the opportunity to shop at the mall. Parents and grandparents can offer their kids a couple of hours of fun while they can go shopping themselves,” he says. The park will also offer additional services including family or birthday parties, and opportunites to be photographed with the inhabitants of the mysterious Piggy Island. “Those options are very important and powerful as they bring emotions and memorable moments — that’s what most people come for,” Levchenko says.

We draw young families in and these are the spenders that retailers want to see

mapic

FEATURE

FortGroup’s Angry Birds family activity park in St Petersburg

Playtime opened the first soft-play areas in Australian malls last year and in Russia this year

Gaston Gaitan, founder and director of The Leisureway, says uniqueness should lie at the heart of any retailtainment offer. “It’s about creating moments and making memories. If you just repeat concepts then someone else will have it. It’s about having a point of difference and making it tailormade,” he says. His company focuses on leisure experiences unique to each centre. The Funbox in Bucharest, Romania, is a series of shipping containers that have been transformed into a reading room, skating park and multi-adventure activity area covering a space of 12,000 sq m; The Plane, within Corio’s Espacio Torrelodones in Madrid, includes a ball pit, rope area and climbing frame, as well as many other exciting projects under development — including Chinese Adventures, Ecozoo and tree houses. Gaitan says shopping centre developers are finally changing how they think about leisure and learning, incorporating these elements in initial development plans to get the most out of their retailtainment offer. “Before it was just about building a box of 2,000 sq m and looking for someone to fit it. Now they are working from scratch to decide how to deliver an integral leisure experience,” Gaitan says. Robin van der Want is project advisor at retailtainment theming specialists Jora Vision. He says shopping centres have to offer high-end experiences to entertain customers. “You need to offer a form of leisure that will attract a target audience that fits your offer of retail. You also have to try to integrate them both into each other. Do not try to create leisure on the left side and retail on the right,” he says. A long proven concept for the shopping centre market is soft play, of which Playtime claims to be the market leader. Already present in 25 countries it opened the first soft-play areas in Australian malls last year and in Russia this year. “Families truly love our play areas, so the mall begins to understand that they aren’t only attracting shoppers; they are providing a valued service and amenity to their community,” says Grant Walter, COO of Playtime. As well as increasing traffic and dwell time Walter says the concept also helps targeting since its customers’ figures show that 80% of adult play area visitors are females aged 24-34, the prime spending demographic. “We draw young families in and these are the spenders that retailers want to see,” he says. An increasing number of projects are employing edu-

tainment rather than pure entertainment. In Russia, Kidburg — opened by the Association of Interactive Museums in St Petersburg in 2011 and in Moscow this year — is comparable with the first children’s city, KidZania, founded in Mexico in 1999. The project is targeted at children and teenagers who are involved in role playing activities focusing on profession basics — as though they were truly in a children’s city. Kidburg’s development director Maria Karamysheva says current entertainment formats are losing both their relevance and appeal. “That’s why edutainment projects are gaining in popularity. The educational element is approved by the parents and the entertainment element is approved by the kids. Therefore both kids and parents choose the format of edutainment, and shopping centres get loyal customers,” she says. In Italy the ultimate assault on the senses comes through the Eataly concept which, like Kidburg, also combines retail, entertainment and education. The business has a number of stores worldwide that combine food and theatre with in-store events including cooking demonstrations and food seminars alongside high-end grocery, delicatessen and speciality food offers. It is planning a food retailtainment and edutainment project with the launch of FICO Eataly World Bologna, a theme park dedicated to Italian food — part of CAAB, the Centre for Food and Agricultural Products of Bologna. The concept will deliver the largest permanent exhibition of food production in the country, within an area of 80,000 sq m that includes 10,000 sq m with stables and cultivated fields to show each chain’s starting point, 44 food workshops, more than 20 restaurants, a subtantial retail sale area, classrooms and an event centre with more than 600 seats. Alessandro Bonfiglioli, general director of CAAB, says this educational element is hugely important. “It is not just a matter of selling food, FICO’s main aim is to educate young generations in a healthy lifestyle starting from eating habits, to knowledge about original Italian food and its food-processing chain. Locals and tourists will enjoy a unique experience, playing an active part in the workshops and classrooms activities,” Bonfiglioli says. Going shopping just to buy something is no longer enough. Retailtainment is delivering a wide range of new experiences to customers, ensuring that they keep on coming back.

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