minhphamvisual by Minh Pham

form/ PORTFOLIO OF MINH PHAM

work/

01/

02/

03/

project

002–015

016–033

034–045

project

sweet treats

project

Saucony

class Packaging 2

class

Packaging 4

class

Packaging 3

04/

05/

06/

project

STEP UP

project

the paper

class

graphic design 2

class

print 3

FOSSIL

046–063

EXCESS

class Typography 4

064–081

082–097

07/

08/

09/

project

insight

project

class

print 1

class Packaging 2

098–117

118–129

OFENA

130–147

BRANDING

class SELECTED

concept

Anything can be beautiful if you love them. Nature is an endless discovery. I believe that beauty exists in how each of us defines it. I am constantly fascinated by the things which are natural in their raw forms. I create things because I enjoy bridging a part of myself with the unknown. This brings out the part of me that I do not know exist, and it is satisfying. As I see more things in nature that fascinate me, I want to know more about them, and these experiences have helped me with solving problems inside and outside of the creative field. I think seeing is like a journey that is in progress, and it never ends. You donâ&#x20AC;&#x2122;t know what you will see next, but you will always learn something from your experience. It is one of my passions to be able to create something with my visual memory.

visual form

page 002

minh pham

01 02 03 04 05 06 07 08 09

project fossil

Most of us walk through our days not even paying attention to our surroundings. We can make our own decisions to see the beauty we miss around us.

section PACKAGING

page 003

visual form

minh pham

01/ Men spend less time caring for their skin. They are spending most of their time in outdoor activities and hazardous work conditions that damage their skin.

stern/

page 004

01 02 03 04 05 06 07 08 09

project fossil

objective

The goal was to choose an existing brand and create a new line of products while keeping its logo original. Fossil is a very wellknown brand for its vintage-inspired designs. It is very popular among women for accesory items that include watches, jewelry and handbags. I wanted to introduce a new line of products that would attract a new group of people, Fossil skincare for men.

solution

Fossilâ&#x20AC;&#x2122;s vintage styles have inspired me to use colors and variety of textures in my design to communicate antiquity that relates to time. The design would also have to emphasize masculinity. I chose dark and rustic colors to create a sense of antiquity and these colors also bring strength and sturdiness to the design that evoke masculinity. I decided to include variety of weathered wood textures in this design because they remind me of things that has aged over time. Wood gives us a sense of solidity and masculinity. My vision was to help men stay in-touch with their masculinitiy when using Fossil products.

project

FOSSIL

class

Pack aging 2

instructor

CHRISTINE GEORGE

audience

URBAN MEN

typeface

ROCKWELL

adjectives

CLASSY, GROUNDED

section PACKAGING

page 005

visual form

page 006

minh pham

project fossil

section PACKAGING

01 02 03 04 05 06 07 08 09

page 007

visual form

page 008

minh pham

project fossil

section PACKAGING

01 02 03 04 05 06 07 08 09

page 009

visual form

page 010

minh pham

project fossil

section PACKAGING

01 02 03 04 05 06 07 08 09

page 011

visual form

page 012

minh pham

project fossil

section PACKAGING

01 02 03 04 05 06 07 08 09

page 013

visual form

page 014

minh pham

project fossil

section PACKAGING

01 02 03 04 05 06 07 08 09

page 015

visual form

page 016

minh pham

01 02 03 04 05 06 07 08 09

project sweet treats

We cannot observe everything closely, therefore we must discriminate and try to select the significant. The power of observing can be developed by training the habit of watching things with an active mind.

section PACKAGING

page 017

visual form

minh pham

02/

Studies show that cocoa is actually good for us. It is rich in antioxidants, vitamins, minerals, and a lot of nutrients. This is a great reason to love candy.

tooth/

page 018

01 02 03 04 05 06 07 08 09

project SWEET TREATS

objective

To create a new brand along with vareity of products to expand its marketplace at affordable price in many locations. The goal was to see how a brand would succeed in sales among its other competitors. I wanted to focus on a candy brand for kids.

solution

My vision behind creating Sweet Treats brand was to focus on kids loving to eat candies, and each character from the brand represents a kid of different personality. I wanted this brand to be high quality, whimsical, fun, memorable and orginal that appeal to kids who are curious to try something new and keep coming back for more.

project

SWEET TREATS

class

Pack aging 4

instructor

thomas mcnulty

audience

kids

typeface

mr moustache

adjectives

WHIMSICAL, HAPPY

section PACKAGING

page 019

visual form

page 020

minh pham

project SWEET TREATS

section PACKAGING

01 02 03 04 05 06 07 08 09

page 021

visual form

page 022

minh pham

project SWEET TREATS

section PACKAGING

01 02 03 04 05 06 07 08 09

page 023

visual form

minh pham

Sweet Treats

n n Sweet n Treats

SweeT 2 S TreaTs

Sweet Treats

SweeTTreaTs TreaTs 4

SweeT3 i jTreaTs n3nB 1nn 6 Sweet Treats SweeT 7

ij >

4 n n n n 2 Sweet n Treats n n 8 Sweet Trea7 n n 2 Sweet n 3 Treats nn 2 5 7 SweeT j i n n SweeT B 6 5 SweeT SweeT nIn TreaTs 1 Sweet Treats 3 4 Sweet 6 j i TreaTs Treats A B TreaTs9 6 TreaTs SweeT 1 Sweet Treats SweeT Sweet Treats n n 3 3 4 TreaTs 8

> >

**************************************

Sweet Treats Sweet Treats

page 024

SweeT2SweeT 10 38 Sweet TreatsTreats TreaTsSweet 3. TreaTs 8

I n n

**************************************

nn nn Sweet Treats4

**************************************

91.

**************************************

1 >

SweeT Sweet Treats5 TreaTs

n n SweeT SweeT TreaTs3 TreaTs n

nSweet n Trea n SweetTreats Treats5 7SweeTSweeT 22. TreaTs Sweet 10 TreaTs 7TreaTs Swee n 2.

3 2

**************************************

9 8

Treats

n7n1n SweetTreaTs Treats I SweeT n 10

TreaTs

**************************************

nn n

1 TreaTs 5 ************************************** 4 Sweet

n2n

nn TreaTs iAj nn B A B n n n n SweeT SweetTreats Treats Sweet Treats TreaT Sweet nn SweeT nn n Sweet Treats SweeT n n SweeT nn **************************************

TreaT 3. 4.

Sweet TreaT 8 Sweet 5.

project SWEET TREATS

section PACKAGING

01 02 03 04 05 06 07 08 09

page 025

visual form

page 026

minh pham

project SWEET TREATS

section PACKAGING

01 02 03 04 05 06 07 08 09

page 027

visual form

page 028

minh pham

project SWEET TREATS

section PACKAGING

01 02 03 04 05 06 07 08 09

page 029

visual form

page 031

minh pham

project SWEET TREATS

section PACKAGING

01 02 03 04 05 06 07 08 09

page 031

visual form

page 032

minh pham

project SWEET TREATS

section PACKAGING

01 02 03 04 05 06 07 08 09

page 033

visual form

page 034

minh pham

01 02 03 04 05 06 07 08 09

project Saucony

The things noticed will only become significant if the minds of the observers consciously or unconsciously relate them to either some relevant knowledge or past experience. Our minds is sensitive to changes.

section PACKAGING

page 035

visual form

minh pham

03/

Everyone is looking for the right skincare products that are most suitable for them. Since kidsâ&#x20AC;&#x2122; skins are more sensitive, it is important to use good products that donâ&#x20AC;&#x2122;t harm their skin type.

kids/

page 036

01 02 03 04 05 06 07 08 09

project Saucony

objective

To introduce a skincare line that benefits consumers. The main goal was to enhance a brand’s image and increase its sales in the market place by giving it a new direction. Saucony brand is dynamic, colorful, and full of life; therefore, I chose to create a line of fun and memorable Saucony products that would appeal to kids because kids are full of life, especially when they are outside playing under the sun.

solution

My concept behind creating Saucony skincare line emphasizes on two parts, function and attractiveness. Parents are always searching for the right skincare products that are most suitable for their kids; therefore, I wanted to create a Saucony skincare line that would target different skin types for kids. I envision this line of products will become useful items in kids’ daily lives that benefits their skins, and they will also attract kids as a toy. The design would attract many kids by using bold colors and giving each product of this skincare line a different character so that kids would want to use it again and again. Saucony would become their favorite skincare products as they know they can depend on these characters when they need protection from the changing weather .

project

SAUCONY

class

Pack aging 3

instructor

THOMAS MCNULTY

audience

KIDS, AGE 7 – 16

typeface

CHINO DISPLAY PRO,

HELVETICA

adjectives

LIVELY, FUN

section PACKAGING

page 037

visual form

page 038

minh pham

project Saucony

section PACKAGING

01 02 03 04 05 06 07 08 09

page 039

visual form

page 040

minh pham

project Saucony

section PACKAGING

01 02 03 04 05 06 07 08 09

page 041

visual form

page 044

minh pham

project Saucony

section PACKAGING

01 02 03 04 05 06 07 08 09

page 045

visual form

page 046

minh pham

01 02 03 04 05 06 07 08 09

project EXCESS

It is important to observe the things around us. Sometimes you can find beauty in the imperfection. Keen observation is what transmutes information into knowledge and it broadens our imagination.

section typography

page 047

visual form

minh pham

04/

We see everything fragmentarily. We are trained from childhood to look, to observe, to learn, to live in a fragment. We can never look at anything completely because our eyes can only view few things at once.

data/

page 048

01 02 03 04 05 06 07 08 09

project EXCESS

objective

To introduce a special conference for a certain group of people. The project was to create a book and applications for a specific conference that introduces specific people to new informative topics. We are living in a world of complexity that is constantly evolving, by teaching people about topics that they can learn from or things that they have never heard of, they would have a better knowledge of their surroundings and apply them to their daily life and for their future.

solution

My vision for the conference was to research on how people live everyday and identify one of the components of our daily lives that causes stress. In the modern society where our minds get bombarded with new information every seconds, and this could cause our stress level to increase. When we open our email, the characters we see become words, words become paragraphs running across our computer screens bombarding our eyes. In applying this concept, my idea emphasized on breaking shapes apart to create a sense of chaos of information overload. In my other book, I created unity and harmony to simplify everything. My main goal was to create complex simplicity.

project

EXCESS

class

TYPOGRAPHY 3

instructor

ARIEL GREY

audience

PUBLIC

typeface

BLENDER PRO,

LUGGAGE

adjectives

MODERN, ADVANCED

section typography

page 049

visual form

page 050

minh pham

project EXCESS

section typography

01 02 03 04 05 06 07 08 09

page 051

visual form

page 052

minh pham

project EXCESS

section typography

01 02 03 04 05 06 07 08 09

page 053

visual form

minh pham

ouâ&#x20AC;&#x2122;ve Y g

...... .. .. .. .. .. .. ...... ...... .. .. .. .. .. .. .. .. .. .. .. .. ...... ...... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................ ............................................ .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................ ............................................ .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................

page 054

project EXCESS

01 02 03 04 05 06 07 08 09

As well as filtering out unsolicited commercial messages (spam), users also have to contend with the growing use of e-mail attachments in the form of lengthy reports and media files.

http://www.google.com Our environment molds the shape and function of our brains as well, and it can do so to the. .point ... of no return. .....

http://www.v.youku.com/v_show/id_XMTQ1ODMwODU2.html

e got You’ve got

Internet is altering people’s habits, losing the ability to read and absorb a longish article on the web or in print. Even the blog post of more than three paragraphs is too much to ABSORB.

http://www.gmail.com

........... . . . . . . .When . . we. .go online, we enter an .. .. .. .. .. .. .. .. .. .. .. . .. .. .. .. .. ..environment .. .. .. .. that promotes cusory . . . . . . ........... . . . . . . . . . . . .reading, . . . hurried . and distracted ........... . . . . . . . . . . . .thinking, . . . . superficial learning. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. and .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . . . . . . (. Growing ......... ........... ........... . . . . . . . . . . . . . . . . use of e-mail) ............................. .. . . . . . .. .. .. .. .. .. The .. .. internet .. .. .. .. .. delivers .. .. .. precisely the kind of sensory and cognitive stimuli that is .. .. .. .. .. .. .. .. .. .. .. .. .. .. . repetitive, intensive, interactive, addictive, that have been shown to result in ............... strong and rapid alaterations in brain circuits and functions. It may well be the .............. single most powerful mind-altering technology that has ever come into general .. .. .. .. .. .. .. .. .. .. .. ........ . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. use. .................. ................. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . . . ...................... During the course of the day, most of us with access to the Web spend at least a couple of hours online, sometimes much more, and during that time, we tend to repeat the same or similar actions over and over again, usually at a high rate of speed and often in response to cues delivered

through a screen or a speaker.

The Internet holds a wealth of information on virtually any topic one could think of. With a simple search, you can gain access to knowledge about almost any subject out there. In fact, you can often get so much information returned that it’s a little intimidating even knowing where to start. common as ever-growing amounts of informatio go online. At its worst, information overload can be paralyzing. Too much information can leave us feeling overwhelmed and unable to make decisions. It can leave us more confused.

section typography

page 055

page 056

.................................................... ...... .......................................................... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . ......................................................... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ........ . ............................................................. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................................ .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

visual form

minh pham

project EXCESS

01 02 03 04 05 06 07 08 09

..................................................... ...... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . ........................................................... .......................................................... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ........ . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................................. ............................................................. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..

section typography

page 057

visual form

page 058

minh pham

project EXCESS

section typography

01 02 03 04 05 06 07 08 09

page 059

visual form

page 060

minh pham

project EXCESS

section typography

01 02 03 04 05 06 07 08 09

page 061

visual form is Growing Learning

004 page 062

minh pham

project EXCESS fossil

01 02 03 04 05 06 07 08 09

part 1.2 section typography

005

01 02 03 04 05 06 07 08 09

page 063

visual form

page 064

minh pham

01 02 03 04 05 06 07 08 09

project STEP UP

Observation begins with immersing ourselves in the textures and tones of life. It suggests action in that it promotes feeling, thinking and responding toward something that has deep meaning.

section GRAPHIC DESIGN

page 065

visual form

minh pham

05/

It is important to have programs that give kids from low-income areas a chance to experience the fun at a museum and cultural events. This would help build their confidence and motivate them to learn.

trip/

page 066

01 02 03 04 05 06 07 08 09

project STEP UP

objective

To create an event that helps low-income families. I wanted to focus on helping kids get a better education. A healthy society is one in which all kids have the ability to achieve their intellectual and economic potential. It is important for kids to get a proper education so that they can grow to become good people and able to become financially stable to live a happy and healhty lifestyle.

solution

My event is based on the idea of giving kids a chance to visit the arts, music, and culture. I thought about a ticket as a pass to let them go on field trips and have fun. Itâ&#x20AC;&#x2122;s a good opportunity for them to learn and explore something new. When they get to see and learn new things, they are likely to know what they like and want out of life. It is a ticket of opportunity to step up in life and experience better.

project

STEP UP

class

GRAPHIC DESIGN 2

instructor

LAURA MILTON

audience

LOW-INCOME KIDS

typeface

BEMBO

adjectives

EDUCATIONAL, JOLLY

section GRAPHIC DESIGN

page 067

visual form

page 068

minh pham

project STEP UP

section GRAPHIC DESIGN

01 02 03 04 05 06 07 08 09

page 069

visual form

page 070

minh pham

project STEP UP

section GRAPHIC DESIGN

01 02 03 04 05 06 07 08 09

page 071

visual form

page 072

minh pham

project STEP UP

section GRAPHIC DESIGN

01 02 03 04 05 06 07 08 09

page 073

visual form

page 074

minh pham

project STEP UP

section GRAPHIC DESIGN

01 02 03 04 05 06 07 08 09

page 075

visual form

page 076

minh pham

project STEP UP

section GRAPHIC DESIGN

01 02 03 04 05 06 07 08 09

page 077

visual form

page 078

minh pham

project STEP UP

section GRAPHIC DESIGN

01 02 03 04 05 06 07 08 09

page 079

visual form

page 080

minh pham

project STEP UP

section GRAPHIC DESIGN

01 02 03 04 05 06 07 08 09

page 081

visual form

page 082

minh pham

01 02 03 04 05 06 07 08 09

project THE PAPER

The world offers endless possibilities for noticing and the more we notice, the more we will find to notice and learn from.

section print

page 083

visual form

minh pham

06/

Greeting cards are a way of treasuring precious memories and are sentimental. They are for the ones who have hard time expressing themselves in person.

craft/

page 084

01 02 03 04 05 06 07 08 09

project THE PAPER

objective

To create a brochure with one set of three posters that introduce and promote a companyâ&#x20AC;&#x2122;s products. My goal was to focus on one company that make cards since it has a lot of beautiful cards that not a lot of people know about.

solution

My vision behind the design of this brochure was to look at the process of how to make a card. The process of cutting the paper, finding the right color, and searching for the necessary tools is important when creating a greeting card. I believe that when we share unspoken words in writing with the people we love or a stranger, we share the closeness with that specific person, and it is very memorable and have either small or big impact in their daily lives. I chose to use variety of paper, tools and dots of many colors to define the process of making hand-made cards.

project

CUT THE PAPER

class

PRINT 3

instructor

ESZTER CLARK

audience

female, age 25â&#x20AC;&#x201C;35

typeface

Kazooti, serifa

adjectives

creative, lively

section print

page 085

visual form

page 086

minh pham

project THE PAPER

section print

01 02 03 04 05 06 07 08 09

page 087

visual form

page 088

minh pham

project THE PAPER

section print

01 02 03 04 05 06 07 08 09

page 089

a b a

visual form

l O

p O

page 090

p e

minh pham

z s q s I a

h y

section print

p e

01 02 03 04 05 06 07 08 09

project THE PAPER

page 091

visual form

page 092

minh pham

project THE PAPER

section print

01 02 03 04 05 06 07 08 09

page 093

visual form

page 094

minh pham

01 02 03 04 05 06 07 08 09

project THE PAPER

t helps you

PAPER SEARCH gen

l l pa rti c p pr o blem-so l v i irky ide as are we l c i ewheeling environm e n t

e d,

whi c

tio

e overco m e

so lu

c r e at i v e

ip a n ts

ma n y of the yo is s u e ne i s encour ag e d

ns t o a problem. r a

Brainstorming i

Finding paper is fun to experiment because there are so many different types of paper out there. They can be from paper that comes in variety of texture, designs, colors, and weight. We have a place where we keep all of our paper. The ones that we like to use are both vibrant with colors and have some kind of texture to them.

section print

page 095

cut

THE PAPER visual form

The Old Wesleyan Chapel

47a High Street Sutton on Trent Nottinghamshire NG23 6QA UK

page 096

www.Rafale.com

minh pham

01 02 03 04 05 06 07 08 09

project THE PAPER

select

decide

THE T LS

THE C L R

The Old Wesleyan Chapel2

The Old Wesleyan Chapel

47a High Street Sutton on Trent Nottinghamshire NG23 6QA UK

www.Rafale.com

section print

www.Rafale.com

page 097

visual form

page 098

minh pham

01 02 03 04 05 06 07 08 09

project INSIGHT

We can make a conscious decision to see the beauty we miss daily, such as geometry, architecture, colors, or nature. This experience can help us become better storytellers, communicators, writers and designers.

section print

page 099

visual form

minh pham

07/

What if you could compare the prices of goods across the world and then buy the products where they are the cheapest? The more searches you do, the better prices you will find on electronic products.

it/

page 100

01 02 03 04 05 06 07 08 09

project INSIGHT

objective

To create a magazine that promote a line of products that exist in the market. I decided to work with electronics since there are a lot of consumers purchase these items often. New technologies are in high demands, so it is important to help people choose the right products with the best prices in the market.

solution

My idea behind Insight magazine was to look at how lines join together to create a network of data. I thought about the idea of lines which can be compared to a network of people. I used the lines to represent a chip that we see inside a computer. In our environment, people can be connected through communication, and this helps us becoming more aware of what is going on in our fast-moving environment.

project

INSIGHT

class

PRINT 1

instructor

LIAN NG

audience

PUBLIC, AGE 25â&#x20AC;&#x201C;35

typeface

HELVETICA

adjectives

FUTURISTIC, SLEEK

section print

page 101

visual form

page 102

minh pham

project INSIGHT

section print

01 02 03 04 05 06 07 08 09

page 103

visual form

page 104

minh pham

project THE PAPER

section print

01 02 03 04 05 06 07 08 09

page 105

visual form

minh pham

INSIDE ELECTRONIC

DENON Building a superb-sounding sealed can is no easy feat but DENON has managed to devise an entire closed headphone model series that are very wellengineered at every step of the way. The AH-D1001K model offers truly excellent musical detail resolution along with an impressive timbral accuracy that compares very favorably side-by-side with much pricier headphones.

page 106

SENNHEISER

AKG

How would you describe perfection? Wrap your head

AKG Acoustics in Austria has brought their consiable audio engineering skills into sharp focus on their high-end dynamic headphone designs and produced

in a pair of Sennheiser HD800s and the first thing you will notice is the extraordinary transient response. The natural snap of the leading edge of pianos and drums is beautifully coherent without being overly sharp; within each xylophone strike one hears both the instantaneously loud bell-like tone and the metallic â&#x20AC;&#x2DC;tingâ&#x20AC;&#x2122; as the mallet strikes the bar.

an astonishingly superb-sounding pair of cans in their flagship K701 and K702 models. Getting it absolutely right at this demanding level of reference-grade audio performance is tough and the K701/K702 get pretty darn near perfection.

01 02 03 04 05 06 07 08 09

project THE PAPER

SENNHEISER HD 800

AKG K 702 BLACK

DENON AH-D1001K HEADPHONE TYPE:

Head Set

HEADPHONE TYPE:

Head Set

HEADPHONE TYPE:

Head Set

ACOUSTIC SEAL:

Semi-Sealed

CONNECTOR TYPE:

1/4

ACOUSTIC SEAL:

Semi-Sealed

DRIVER TYPE:

Dynamic

WEIGHT:

330g. w/o cable

DRIVER TYPE:

Dynamic

EAR COUPLER TYPE:

Full-Size

IMPEDANCE

1kHz: 300

EAR COUPLER TYPE:

Full-Size

COUPLER SIZE:

Large

THD+N:

0.02 %

COUPLER SIZE:

Large

CORD TYPE:

Straight Left-Side

DETACHABLE CABLE:

Yes

CORD TYPE: STRAIGHT

Left-Side

CORD LENGTH:

9.5ft

CORD LENGTH:

3 Meters

CORD LENGTH:

9.5ft

DETACHABLE CABLE:

Yes

CORD TYPE:

Straight Y

DETACHABLE CABLE:

Yes

IMPEDANCE @ 1KHZ:

COUPLER SIZE:

Large

IMPEDANCE:

CONNECTOR TYPE:

1/4

EAR COUPLER TYPE:

Full-Size

CONNECTOR TYPE:

1/4

WARRANTY:

2 years

DRIVER TYPE:

Dynamic

WARRANTY:

2 years

ACOUSTIC SEAL:

Open

WARRANTY:

2 years

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GRADO SR 60I

BEYERDYNAMIC DT

KOSS PORTA PRO

AUDIO-TECHNICA

SHURE SE210

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section print

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visual form

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minh pham

project INSIGHT

section print

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YOU MAY HAVE HEARD OF DUST MITES, BUT HAVE YOU EVER SE visual form

minh pham

WHAT THEY LOOK LIKE? THESE NASTY LITTLE BUGS ONLY MEAS

ABOUT 1/100TH OF AN INCH IN LENGTH, BUT THEY FEED OFF OF HUMAN DANDER. THEIR WASTE IS A LARGE CAUSE OF ALLERGY

ASTHMA, ESPECIALLY IN CHILDREN. WE DON’T KNOW ANY PAREN

WHO WOULD WANT THEIR KIDS EXPOSED TO THESE CREATURES

OTHER SMALL BUGS THAT CAN HIDE IN THE FIBERS OF CARPETS

MAKE NO MISTAKE THAT IF YOU ARE NOT VACUUMING YOUR HOM

LEAST ONCE PER WEEK, YOUR CARPETS ARE LIKELY INHABITED

THE UGLY BUG IN THIS PICTURE. ALL IS NOT LOST THOUGH. AS L AS YOU HAVE A FUNCTIONING UPRIGHT OR CANISTER VACUUM,

PREFERABLY ONE WITH A HIGH EFFICIENCY OR HEPA FILTER, YO HAVE WHAT YOU NEED TO COMBAT THIS UGLY ALLERGEN.

THRIVE IN YOUR HOME

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EEN

SURE

project INSIGHT

01 02 03 04 05 06 07 08 09

F AND

S OR

ME AT

D BY

LONG

section print

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visual form

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minh pham

project INSIGHT

section print

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visual form

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minh pham

project INSIGHT

section print

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visual form

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minh pham

project INSIGHT

section print

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visual form

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minh pham

01 02 03 04 05 06 07 08 09

project OFENA

The experiences we choose to focus on are a way of rationalizing, understanding and illustrating the difference between seeing, knowing and telling. This can be one approach to visual problem-solving.

section PACKAGING

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visual form

minh pham

08/

Olive oil is rich in antioxidants, especially vitamin E, and minimize cancer risk. Among plant oils, olive oil is the highest in monounsaturated fat, and it doesnâ&#x20AC;&#x2122;t oxidize in our bodies.

oil/

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01 02 03 04 05 06 07 08 09

project OFENA

objective

To create a line of olive oil products that are not well known to people or outdated. The project includes 7 products from this brand. The goal was to enhance its image and to look at how the brand represents itself among other olive oil brands. I chose Ofena because it has a lot of potential to be the brand of quality that would attract consumers from around the world.

solution

My inspiration behind the making of Ofena brand is from the unique temperature of the natural vineyards of L’Aquila, Abruzzo, Italy. Since this area has a micro-climate and is known for as the “Abruzzo oven,” I decided to focus on its warm temperature and the earthiness of the vineyards. The colors I that chose evoke the warthm and rustic charms of the region.

project

OFENA

class

PACKAGING 2

instructor

CHRISTINE GEORGE

audience

Women, AGE 25–35

typeface

CENTURY GOTHIc,

Trajan PRO

adjectives

HEALTHY, VIBRANT

section PACKAGING

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visual form

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minh pham

project OFENA

section PACKAGING

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visual form

minh pham

Ofena

page 124

project OFENA

section PACKAGING

01 02 03 04 05 06 07 08 09

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662310554 6623105540043567 0043567 visual form

minh pham

NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena Serv.Serv. size size 1 tbsp (15mL) 1 tbsp (15mL) Servings per container about 33 33 Servings per container about Amount per Serving Amount per Serving Calories 120 120 Calories

Fat Cal. Fat120 Cal. 120 % Daily % Value Daily Value

Total Total Fat 14g Fat 14g

Ofena Ofena Extra Virgin Extra Virgin Olive Oil Oil With Herbs Olive With Herbs Product of Italy Product of Italy

Saturated Fat 2gFat 2g Saturated Trans Trans Fat 0gFat 0g Polyunsaturated Fat 1.5g Polyunsaturated Fat 1.5g Monunsaturated Fat 10g Monunsaturated Fat 10g Cholesterol 0mg 0mg Cholesterol Sodium 0mg 0mg Sodium Total Total Carbohydrate 0g 0g Carbohydrate Protein 0g 0g Protein Not a significant source source of dietary fiber, sugars, vitaminvitamin A, Not a significant of dietary fiber, sugars, A, vitaminvitamin C, calcium and iron. C, calcium and iron. Distributed by: Tone San Francisco, CA 94111 USA USA Distributed by:Brothers, Tone Brothers, San Francisco, CA 94111 www.o ew n a. ooflei vneaooi ll i.vceoomi l . c o m wfw INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.

Please store store awayaway from from heat heat and light. Please and light.

16.916.9 FL OZ FL(500mL) OZ (500mL) 662310554 6623105540043569 0043569

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Extra Virgin Olive Oil Cold Press Product of Italy

Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.

Extra Virgin

Olive Oil With Tomato Product of Italy

Distributed by: Tone Brothers, San Francisco, CA 94111 USA www.ofenaoliveoil.com

project OFENA

INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.

01 02 03 04 05 06 07 08 09

Please store away from heat and light.

16.9 FL OZ (500mL) 662310554

NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena Serv. sizesize 1 tbsp (15mL) Serv. tbsp (15mL) Serv. size 1 1tbsp (15mL) Servings perper container about 33 33 Servings container about Servings per container about 33 Amount per Serving Amount per Serving Amount per Serving Calories 120 Calories 120 Calories 120 Total Fat 14g Total Fat 14g Total Fat 14g

Ofena Ofena Ofena Extra ExtraVirgin Virgin Extra Virgin Olive Oil Cold Press Olive Oil Cold Press Olive Oil Cold Press Product of Italy Product Italy Product ofofItaly

Fat Cal. 120 Cal. 120 FatFat Cal. 120

Olive Oil With Herbs Olive Oil With Herbs Olive Oil With Herbs Product of Italy Product Italy Product ofofItaly

Amount per Serving

Amount per Serving Fat Cal. 120

Calories 120

Fat Cal. 120

Calories 120

% Daily Value

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Total Carbohydrate 0g

Protein 0g

Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.

Olive Oil With Tomato Olive Oil With Tomato Olive Oil With Tomato

Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.

ofFrancisco, Italy Distributed by: ToneProduct Brothers, San CA 94111 USA Product of Italy Product of Italy

Distributed by: Tone Brothers, San Francisco, CA 94111 USA

www.ofenaoliveoil.com

INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.

Please store away from heat and light.

Ofena

Extra Virgin Olive Oil With Herbs

Product of ItalyCA 94111 USA Distributed by: Tone Brothers, San Francisco, Distributed by: Tone Brothers, San Francisco, 94111 USA Distributed by: Brothers, CACA 94111 USA w wTone w.ofe n a o l i v eSan o i l . Francisco, com ww w.w i voei lo. icl .ocm om ww o .f o e fneanoal iovl e

16.9 FL OZ (500mL)

662310554 662310554 0043567 0043567 662310554 0043567

Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1.5g Monunsaturated Fat 10g

Ofena Ofena Ofena

Extra ExtraVirgin Virgin Extra Virgin

16.9 FL OZ (500mL)

16.9FLFLOZ OZ(500mL) (500mL) 16.9 662310554 0043569

NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena

Serv. sizesize 1 tbsp (15mL) Serv. tbsp (15mL) Serv. size 1 1tbsp (15mL) Servings perper container about 33 33 Servings container about Servings per container about 33

Amount per Serving Amount per Serving Amount per Serving Calories 120 Calories 120 Calories 120

Fat Cal. 120 Cal. 120 FatFat Cal. 120 % Daily Value Daily Value %% Daily Value

Saturated Fat 2g Saturated Fat 2g Saturated Trans Fat 0g Fat 2g Trans Fat Trans Fat 0g0g Fat 1.5g Polyunsaturated Polyunsaturated Fat 1.5g Polyunsaturated 1.5g Monunsaturated FatFat 10g Monunsaturated Fat 10g Monunsaturated Fat 10g Cholesterol 0mg Cholesterol 0mg Cholesterol 0mg Sodium 0mg Sodium 0mg Sodium 0mg Total Carbohydrate 0g Total Carbohydrate Total Carbohydrate 0g0g Protein 0g Protein Protein 0g0g

Total Fat 14g Total Fat 14g Total Fat 14g

662310554

0043568

Fat Cal. 120 Cal. 120 FatFat Cal. 120

Not a significant source of dietary fiber, sugars, vitamin A, Not a significant source of dietary fiber, sugars, vitamin A, Not a source vitamin C,significant calcium and iron.of dietary fiber, sugars, vitamin A, vitamin calcium and iron. vitamin C, C, calcium and iron. Distributed by: Tone Brothers, San Francisco, CA 94111 USA Distributed by: Tone Brothers, San Francisco, 94111 USA Distributed by: San CACA 94111 USA w wTone w . o fBrothers, enaolive o i l .Francisco, com ww w.w i voei lo. icl .ocm om ww o .f o e fneanoal iovl e INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.

Please store away from heat and light. Please store away from heat and light. Please store away from heat and light.

662310554 662310554 0043569 0043569 662310554 0043569

662310554 662310554 0043568 0043568 662310554 0043568

section PACKAGING

Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1.5g Monunsaturated Fat 10g

% Daily Value Daily Value %% Daily Value

Distributed by: Tone Brothers, San Francisco, CA 94111 USA Distributed by: Tone Brothers, San Francisco, 94111 USA Distributed by: San CACA 94111 USA w wTone w . o fBrothers, enaolive o i l .Francisco, com ww w.w i voei lo. icl .ocm om ww o .f o e fneanoal iovl e INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.

16.916.9 FL OZ OZ (500mL) (500mL) 16.9 FLFLOZ (500mL)

NUTRITIONAL FACTS

Total Fat 14g Total Fat 14g Total Fat 14g

Extra ExtraVirgin Virgin Extra Virgin

Ofena

Serv. size 1 tbsp (15mL) Servings per container about 33

Total Fat 14g

INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.

Ofena Ofena Ofena

NUTRITIONAL FACTS

Serv. size 1 tbsp (15mL) Servings per container about 33

% Daily Value Daily Value %% Daily Value

Please store away from heat and light. Please store away from heat and light. Please store away from heat and light.

16.916.9 FL OZ OZ (500mL) (500mL) 16.9 FLFLOZ (500mL)

Ofena

16.9 FL OZ (500mL)

0043567

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visual form

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minh pham

project OFENA

section PACKAGING

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minh pham

01 02 03 04 05 06 07 08 09

project branding

The key to becoming better observers of the world, through words and images, is to work with our senses to remember the impressions we experience and absorb. We rely on our senses for our survival.

section identity

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09/

Branding is the process of using a word or an image to identify a company or its products. Also, it is what separates the competitors and helps the consumers remember a product. It is a promise of trust.

brand/

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project branding

objective

To create variety of brands that promote the companies and their unique products. The goal in making these brands was to boost their sales in the market or enhance their look and feel to stand out among their competitors.

solution

These marks stand for their quality and trust of the companies. I think that when a good brand can sell and attract consumers on an emotional level, the company is a successful one. A great brand is one that last for many years and is memorable. I chose to create these brands through hearing and observing peopleâ&#x20AC;&#x2122;s likes and dislikes of many specific things that they have been using in their daily lives.

project

BRANDING

class

selected

instructor

combined

audience

public

typeface

variety

adjectives

MEMORABLE, BOLD

section identity

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visual form

minh pham

CRAYOLA

page 134

01 02 03 04 05 06 07 08 09

project branding

CRAYOLA

section identity

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visual form

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McLellan Botanicals McLelland Botanicals

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project branding

01 02 03 04 05 06 07 08 09

McLellan Botanicals McLelland Botanicals

section identity

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visual form

minh pham

step step

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up where kids meet culture

01 02 03 04 05 06 07 08 09

project branding

step step

section identity

up where kids meet culture

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visual form

minh pham

nn SweeT n TreaTs n

page 140

01 02 03 04 05 06 07 08 09

project branding

nn SweeT n TreaTs n

section identity

page 141

FECT CA TC PER E H

ERFECT CA EP

minh pham

H TC

visual form

1897

ERFECT CA EP

FECT CA TC PER E H

1897

H TC

1897

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ERFECT CAT P C HE

ERFECT CA EP

H TC

project branding

1897

ERFECT CA EP

FECT CA TC PER E H

1897

H TC

1897

section identity

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visual form

minh pham

HOME DEPOT BUILDING YOUR WORLD

page 144

project branding

01 02 03 04 05 06 07 08 09

HOME DEPOT BUILDING YOUR WORLD

section identity

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visual form

SURIN ELEPH NT

ROUND UP SURIN ELEPH NT

ROUND UP

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minh pham

01 02 03 04 05 06 07 08 09

project branding

SURIN ELEPH NT

ROUND UP SURIN ELEPH NT

ROUND UP

section identity

page 147

designer

Minh Pham

portfolio

Visual form

phone

408.455.2134

mminh@live.com

website

minhphamvisual.com

school

Academy of Art University

address

79 New Montgomery, San Francisco, CA

class

Portfolio Seminar

instructor

Mary Scott

bindery

The Key Bindery

location

Oakland, CA

technique

Exposed sewing

text stock

Cougar

printer

Graphic Imagery

typeface

Clarendon

software

Adobe Suite 6

printer

Epson 1400

camera

Canon Digital Rebel XS EOS

photograph

Minh Pham

copyright ÂŠ 2013 all rights reserved. no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the written permission of Minh Pham.

thanks to

Mom, Dad, Trang, Mia, Dom, Annie, Nam, Tibeo, Mai, Apo, Bora, and Sammi. Instructors: Mary Scott, Ariel Grey, and Thomas McNulty. I would not succeed in school today if it werenâ&#x20AC;&#x2122;t for you guys. Thank you for all of your support and being there for me when I really needed you.