STAKEHOLDER MAGAZINE 2/2013
UnWRAPPED
the cover Material: Carta Elega 205 g/m2, 11.4 pt (US) Effects: Texture lacquer and glossy relief lacquer
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We have been persistently working to develop our paperboards, production processes and efficiency to better support the growth of our customers’ businesses. Once again, we are ready to take another step forward. This issue of Magazine tells you all about our renewed supply options, which will increase the availability and reliability of our boards. Looking back, our development work started a few years ago when we announced plans to increase the capacity at our mills. With the help of these investments, we were also able to introduce product upgrades last spring that enhanced the properties of our high-quality paperboards: they are now even lighter and even brighter. We also wanted to make sure that the reliability and availability of our paperboards would match their quality. This meant taking a close look at the whole supply chain – both inside Metsä Board and externally, all the way through to the brand owners who purchase our paperboards. It was a long road, and riding it took a while. Now the work has been done and I can say without doubt that by simplifying our service offering into five clear options, we can offer our customers top-class availability, flexibility and reliability. Read on to find out how. Our business is paperboard, and our paperboards need to be competitive. Let me remind you once again that our yield advantage continues to be significant compared with competitors’ boards; our paperboards yield significantly more cartons per tonne and reduce customers’ total costs and carbon footprint without compromising quality. Our success in this year’s Pro Carton/ECMA Awards is proof that we are on the right track. The winner of the Sustainability Award highlights why – with our board, the brand owner Griesson-de Beukelaer got exactly what they wanted: a unique solution that is highly sustainable in terms of its production, shipping and recycling. Naturally, we’ll tell you more about the awards in this issue. We also had success at Luxe Pack, where we made the top five in the Luxe Pack in Green Awards with our new
Modo Northern Light. With this uncoated liner, which is light in terms of both weight and colour, you can achieve up to 35 per cent lighter packaging with an 80/80/80 gsm structure. This unique structure was very well received at Luxe Pack. I’m glad to say that the kraftliner business has developed favourably. Demand is growing strongly and we have been able to respond swiftly by increasing kraftliner production at our Husum mill in Sweden. Our new liners Modo Northern Light and Kyro mill’s Carta Selecta complement the Kemiart grades and complete our wide portfolio of efficient boards. Packaging needs to reflect consumer trends such as the demand for convenient, healthy and environmentally friendly products. With our fresh forest fibre paperboards, our customers can easily respond to this demand. Our paperboards are suitable for food packaging and we place strong trust in natural forest fibres for reasons of product safety. We also promote continuous improvement in environmental efficiency and transparency; one way we are showcasing this is through our participation in the WWF’s Environmental Paper Company Index, which demonstrates to buyers, investors and other stakeholders that we take environmental responsibility very seriously. Mikko Helander CEO, Metsä Board
TRULY FIT FOR PURPOSE, OUR PAPERBOARDS AND SERVICES HELP YOU ACHIEVE YOUR GOALS.
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METSÄ BOARD MAGAZINE issue 2/2013 magazine.metsaboard.com magazine@metsagroup.com ISSN 2323-5500 Publisher: Metsä Board Communications P.O. Box 20 FI-02020 METSÄ, Finland www.metsaboard.com Editor-in-chief: Juha Laine, vice president, investor relations and communications Managing editor: Tytti Hämäläinen Editorial board: Christian Drissler, Tytti Hämäläinen, Juha Laine, Ritva Mönkäre, Edmund Rück, Susanna Siira Production and graphic design: Otavamedia Customer Communication; Sanna Laakkonen, Sirpa Levonperä, Taru Virtanen Print: Erweko Oy Metsä Board Magazine (circulation: 10,000) is published in English, French, German, Russian and Spanish. English online version: magazine.metsaboard.com All languages: www.metsaboard.com Opinions expressed in this publication are not necessarily those of Metsä Board.
MAKING OF
Behind the scenes of Magazine.
EDITORIAL
Simplifying for better reliability.
UnWRAPPED
28 TRACKS
Sharing a common vision about the environment.
PAPER TRAIL – WHAT WE ARE MADE OF Cover: Carta Elega 205 g/m2 11.4 pt (US) Interior: Galerie Art Silk 130 g/m2
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ALL ABOARD
With experimentation and a sense of fun, packaging can make all the difference.
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CONTENTS 2/2013 UNWRAPPING FIVE NEW SUPPLY OPTIONS
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Our new options will bring more reliability, availability, flexibility, planning and progress. Read how one customer, Walki, is already taking advantage of them.
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PURE TALENT
Meet some of Metsä Board’s agents from around the world.
COLOUR WHITE
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23 COLUMN
Packaging as a tool for market research.
Step back in time with pictures from Metsäliitto Cooperative’s 80-year history.
OUT OF THE BOX
Metsä Board’s products gained three Pro Carton/ ECMA Awards!
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SUCCESS FACTOR
Two new grades – Modo Northern Light and Carta Selecta – in the spotlight.
THREE QUESTIONS
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What does a sustainable supply chain mean for us?
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IN THE BOX
Read all about the latest hot topics.
SUMMARY
Metsä Board’s five supply options – choose the right one for you.
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MAKING OF Behind the scenes of Magazine
SPECIAL DELIVERY
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UNWRAPPING THE THEME
MY AIM FOR THE PAST THREE YEARS HAS BEEN TO MAKE OUR CUSTOMERS’ LIVES EASIER. I’VE BEEN WORKING TO STREAMLINE OUR SERVICES FROM THE CUSTOMERS’ POINT OF VIEW.
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o deliver the right product at the right time in the right quantities to the right place, and in pristine condition is no simple task. The Lean Supply Chain Management – or Lean SCM – project has been businessdriven from the beginning. During the project we’ve redesigned our working processes and as a result updated our tools. I’m now confident in saying to our customers that we can deliver on our promises when it comes to availability and reliability. To use a metaphor, this project has given the brains to our muscles. The muscles are the increased capacity at our mills, with the
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brains managing this capacity in a way that not only increases the availability of our paperboards, but also increases our reliability as a supplier. It’s now time to launch our new range of supply options, and this issue of Metsä Board Magazine is dedicated to them. These enhanced options will provide a number of benefits for our paperboard customers, and we can help them decide which ones best meet their needs. Read on to find out how we can serve you better. MATTI KETONEN
Vice president, supply chain, Metsä Board
Pure whiteness
Choosing the envelope material
Delivered to you
A SPECIAL COVER FOR A SPECIAL DELIVERY Text: IAN HAMILTON Photos: SIRPA LEVONPERÄ
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elivering world-class service takes skill and vision. Just as Metsä Board is delivering you new options and wrapping them up into clear models, this issue’s cover, with its “unwrapped” theme, delivers a unique combination of special effects. The feeling that untying the pink ribbon and opening up the deep-blue envelope creates is all down to the skill and vision of Sirpa Levonperä, art director at Otavamedia and Tytti Hämäläinen, managing editor at Metsä Board. Inside this package, delivered specially for you, is a magazine cover graced with a luxurious gloss lacquer, with round spots that bring the sparkle effect to life. Levonperä tells us about the inspiration behind her design: “I wanted to make the whole pack-
age feel special, luxurious and also cheerful. This sparkling delivery is combination of femininity, with the pink tones and ribbon, and masculinity, with the strong feel of the text’s surface. The dark texture adds contrast and boldness to the cover.” Carta Elega has been used for the cover material. Its shade was optimised earlier this year to enhance visual whiteness – an important characteristic in the luxury markets. The new shade gives an excellent print result, and unprinted white areas will now appear clean and bright – have a look at the cover. We chose Chromolux, the rich, deep-blue envelope material, for its sophisticated tone and the wonderful way in which it contrasts with the pink bow. The special-delivery stamp puts the finishing touch to our gift to you.
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UnWRAPPING BY REDEFINING OUR SUPPLY OPTIONS INTO FIVE CLEAR MODELS, WE CAN DELIVER WORLD- CLASS SERVICE TO OUR CUSTOMERS. WE’RE GIVING BRAINS TO OUR MUSCLES.
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OPTIONS Text: TYTTI HÄMÄLÄINEN Photos: KIRSI SALOVAARA
o one likes to be the bearer of bad news, especially not customer service representative Bethan Fever. Yet she’s the one who has to pick up the phone and tell a customer that a paperboard delivery is delayed. “From my point of view, the greatest advantage of the Lean Supply Chain Management project is knowledge. When I place a customer’s order into our system, I know when the delivery will be
made. It’s no longer a good guess, it’s a promise.” Bethan works at Metsä Board’s customer service centre in Maidenhead, UK. Since studying and helping to redefine the supply chain she has learned a lot about the complicated logistics behind it: how the paperboard travels from the mill in Finland to customers in the UK and all around the world. “If I’d choose one word to describe the project, Magazine | issue 2/2013
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it’s progress. I can see that this project has set a new way of thinking. We know that the business is changing, and we have changed our way of thinking accordingly. I truly feel we can offer progress to our customers,” Bethan explains. PLANNING FOR PREDICTABILITY
This progress also means better planning. To Jussi-Heikki Piipponen from Metsä Board’s operations planning, this means better tools – and he’s eager to start using them. “The new tools help us plan our demand, production and supply better in the short and long term,” he says. Jussi-Heikki works closely with sales, customer service and mill supply service, coordinating the work to ensure that the customer receives the best possible service. “Sales gives me the numbers, then I make a supply plan and let the mill know which product is needed and when.” At this point, it’s easy to explain the brains behind the muscles. In Jussi-Heikki’s words, “By planning, we are able to use the mills’ full potential (the muscles) and we can plan (the brains), for example, maintenance shutdowns so that the customer’s orders will be affected as little as possible. When we know orders in advance, we can ensure that the paperboard will arrive in the right place at the right time.”
SECURING AVAILABILITY
The logistics department plays a key role in making customers’ lives easier by ensuring that the right material arrives in pristine condition at the agreed time and place. “When we know what’s made and where, we can secure the right transportations in advance,” says Dirk van Roeyen from Metsä Board’s operations in Antwerp. This simplifies both the process and his role in it. The logistics process involves many steps, but at a very basic level it goes like this: the customer’s order is taken by lorry to the port in Kotka, Finland, and from there it travels by ship to Lübeck in Germany, where it’s loaded onto another vessel for its journey by sea to the destination country. It’s quite a puzzle, and all these transportation steps need to be planned in advance. “I’d say that this project increases availability. By this I mean that by forecasting our business, we have a better view of logistics requirements for the future and can plan our logistics infrastructure accordingly.
“TO MANAGE THE SUPPLY CHAIN EFFICIENTLY, WE NEED TO KNOW MORE. THIS BRINGS US RELIABILITY.”
HANNU HIEKKARANTA
We also aim for higher visibility of the transportation process and to include better real-time tracking and proactive processes to inform our customers about the status of their deliveries.” FINE-TUNING FOR FLEXIBILITY
Erja Paajanen and her team work with supply service at the Simpele mill in Finland. It’s here that orders 10
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“I TRULY FEEL WE CAN OFFER PROGRESS TO OUR CUSTOMERS.” BETHAN FEVER
based on customer-confirmed requests are turned into fine-tuned plans for the board machine: the sizes in which the customer’s order is made and the day production will take place. “Our job is to make the final production plan. For this we have tools that bring flexibility to our services.” One example of the tools we can offer to customers is Premium Availability reservation. “The customer can count on the availability of the board but decide the actual sizes of the firm orders at quite a late stage. Production and the production blocks will be better linked and adjusted according to the forecast and customer needs. Flexibility seems to be the guideline at all levels of planning,” Paajanen highlights. KNOWLEDGE BRINGS RELIABILITY
Back to front: Jussi-Heikki Piipponen, Dirk van Royeyen, Hannu Hiekkaranta, Erja Paajanen and Bethan Fever.
Our sales organisation also plays an important role in our improved service. “I expect that we can improve our capability to meet the customers’ demands, especially our reliability and lead times.” Our supply chain is complicated, with a lot of stops before the final destination. “To manage our supply chain efficiently, we need to know more. As they say, ‘know better, plan better’. This brings us reliability,” says Hannu Hiekkaranta, area sales director, linerboards. The supply options include different models, where stock is handled by Metsä Board, with our convertto-order service. In some cases the board is automatically delivered to the customer’s warehouse. Naturally, direct mill orders are still the best option for predictable business. “Different options are very important in today’s competitive situation. Lead times are often critical to our customers, and now they can choose the best way to secure their paperboard needs,” concludes Hiekkaranta. TURN to page 34 So there you have it folks! Progress, planfor details of ning, availability, flexibility and reliabilour new supply ity – the benefits of our simplified supply options. options.
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DELIVERING AGILITY
FOR WALKI
“DEMAND FOR AGILITY IS INCREASING ALL THE TIME,” SAYS KALLE SAARIMAA, SUPPLY CHAIN DIRECTOR AT WALKI GROUP. Text: TYTTI HÄMÄLÄINEN Photo: PEKKA NIEMINEN
service without sparing time, trouble or even money. At the time, Walki was also renewing its data systems, which can now be better utilised throughout the supply chain. FINDING A NEW ANGLE
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alki’s customers, which include printers and brand owners, demand ever shorter lead times. To achieve this, Walki needs suppliers such as Metsä Board to improve their own performance. “The wish for faster, better and smaller deliveries, without increasing costs, can be seen in the whole supply chain, regardless of the industry,” Kalle Saarimaa says. Laughing, he points out that “it’s easy to deliver quick expensively, but a whole different thing to deliver quick on a budget.” COOPERATION AIMED AT SATISFACTION
Walki’s business model is straightforward: “Our business works so that based on bid we get, we ask for the preliminary lead time from Metsä Board. If the customer chooses Walki, we’re usually in a hurry to get the board, as high-quality board, has its own time of delivery. Sometimes we’ve lost the bid due to long lead times,” says Saarimaa. For this reason, Walki and Metsä Board began their cooperation, with the aim of helping each other and ensuring that the end customer would be satisfied. The two companies gathered together their supply chain professionals in order that they could speak a common language and find the key points in the chain. “The points were found quite quickly. We’re able to start dismantling both of our needs so that the end solution will be a win-win for both,” says Saarimaa. Walki and Metsä Board began their close cooperation with the common goal of developing customer
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Walki and Metsä Board took a close look at Walki’s plant in Steinfurt, Germany, which specialises in barrier board and barrier lining products. For example, the Steinfurt plant uses Metsä Board’s Simcote folding boxboard in ice-cream packaging. Walki will start using two of the redefined supply options, which both cater to Walki’s needs but in slightly different ways. For Walki, cost-efficient use of their stock is key: paperboards need to be available for different uses but without tying up too much capital. “Compared to its competitors, Metsä Board has approached customer service from a different angle. In my opinion, in this project Metsä Board has been able to take big leaps forward, instead of just investigating the company’s internal efficiency. This customer-oriented way is an excellent approach – and the only correct approach,” Saarimaa says. SUSTAINABLE BOARD FROM AN EFFICIENT CHAIN
According to Kalle Saarimaa, due to its ecological properties paperboard is a competitive packaging material compared to plastics, for example. But that alone isn’t sufficient. The whole supply chain needs to be competitive. “Even though the board machines are big and wide and produce large reels, the companies must be able to respond to demand,” he says. “With the redefined supply options, it’s an anticipated change that we can secure production but still deliver details such as the reel size at the last minute. This brings us flexibility and availability.”
“METSÄ BOARD HAS APPROACHED CUSTOMER SERVICE FROM A DIFFERENT ANGLE. THIS CUSTOMER-ORIENTED WAY IS AN EXCELLENT APPROACH – AND THE ONLY CORRECT APPROACH.”
WALKI GROUP WALKI GROUP is a leading international producer of technical laminates and protective packaging materials. The company specialises in the production of intelligent, fibre-based multilaminate products. Walki has production facilities in Finland, Germany, the Netherlands, Poland, the UK, Russia and China.
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PURE TALENT More than the sum of its parts
WORLDWIDE T
he service and support provided by Metsä Board´s reliable local sales force are valuable assets. The company has won customers’ trust with it’s good reputation, steady quality, good availability and reliable deliveries.
ENGIN AKIS, Finka Kagit Urunleri San. ve Tic. A.S. in Turkey since 1996
“Turkey is typically a merchant market, meaning that most business goes through them. The consumption of paperboard is increasing. The legislation concerning food packaging is changing and the industry will be using more fresh fibre based packaging. The packaging producers with EU-based customers demand higher qualities than those operating in the domestic market.” KLAUS SUOPANKI, Representaciones M-real Alliance (México), S.A. de C.V., Mexico in Mexico since 2001
“Mexico has free trade agreements with all the major trading blocks. We face competition from the USA, China, Chile, Brazil and the EU. Our focus is on the high-end segment, for example beauty and healthcare, pharmaceuticals and export products. The Mexican market has good growth potential, a skilled labour force and cost effectiveness, which translate into foreign investment and growing exports.”
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JOUNI LYYTINEN, Repco SAC, Peru in Peru since 1997
“Globalisation, democracy and the free market economy have changed Peru into a thriving, modern economy. Open imports force local packaging suppliers to improve their product appearance, and free trade agreements have opened up markets for the agro sector. Peru is dependent on premium board imports. In the coming years the free trade agreement with the EU will eliminate customs barriers for Metsä Board products.”
SERVICE Text: MARJATTA PIETILÄ Photos: PEKKA HOLMSTRÖM AND TOMMI TUOMI
METSÄ BOARD MADE EARLY INROADS IN EMERGING MARKETS AND ESTABLISHED A SOLID POSITION. THESE MARKETS ARE CHARACTERISED BY STRONG GROWTH, FIERCE COMPETITION, CHANGING CONSUMER NEEDS AND DEMANDING REQUIREMENTS SET BY GROWTH IN EXPORTS.
VLADIMIR BOGDANOVIC, Fin-Teh in the former Yugoslavian countries since 1998
“Our market is fragmented and diversified, because so far only Slovenia and Croatia have joined the EU. Western companies investing in the area are accelerating development. Many of them have used Metsä Board’s products in other markets and wish to continue to do so here. Also, local consumption growth creates demand that can only be met by increasing imports.”
REZAUL AHASAN, Ahasan Trade Syndicate in Bangladesh since 2000
RICHARD BABB, Paperforce CC in South Africa, Zimbabwe and Kenya since 1982
“Our paperboard market is competitive and fragmented. New competition with low prices and shorter transportation times is coming from China and South America. Because of increasing immigration, the population and the need for packaging are slowly growing. Also, European companies are looking to compensate for their shrinking markets in emerging countries and need packaging.”
“Our increasingly competitive market demands high-quality paperboards, especially in the food and beverage, tobacco and textile industries. To avoid the 47 per cent import duty, the textile industry uses board weights exceeding 300 g/m2 . The tobacco industry appreciates the consistency of the Tako grades, because it allows them to improve productivity on gravure presses and packing lines.”
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COLOUR WHITE White paper for a colourful world
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FLOATING IN THE PAST
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Text: SILVIA GANAZZOLI Photos: METSÄ GROUP
We often talk about innovation and the future, but forget our roots. Let’s immerse ourselves in a journey back in time to remind us of what we were and help us appreciate the progress we’ve made. Let’s imagine stepping back 40, 50 or even 60 years. Economic resources were scarce, machines were few, physical exertion was extreme, transportation was limited and nature was untamed.
During these years the bond between people and nature was stronger than ever, and it was direct – sometimes hostile, sometimes friendly. In 2014, Metsä Board’s parent company, Metsäliitto Cooperative, celebrates its 80th anniversary and a lifelong history full of experience, progress, people and
plenty of passion. Skimming through these yellowed of images from the past, there’s a sence close of and tion tradi of ity, entic auth ness to nature. Let your imagination float you away!
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FROM TREE ‌
MANUAL HARVESTING A saw, two men and the magnificence of the Nordic forest. Here is where it all began. Look at the picture and you will be flooded with a fresh wind from this pure and unspoiled environment. You can smell moss, bark and earth. Here is where it all began.
A DIFFERENT METHOD OF TRANSPORTATION White, peace, silence. The snowy mantle hides rubble, victims and pain. It is 1947 and we are at Kittilä two years after the end of the War of Lapland. The horse running through the snowdrift makes it seem that there is still a chance for hope and reconstruction.
A world that seems enchanted. The man balancing on a log appears to be in harmony and serenity with nature. Along with the snow-capped landscape, lakes are the basic elements that form the essence of Finnish tradition.
MANUAL DEBARKING This is a heart-warming image because it is a typical part of Finnish tradition. Debarking large quantities of wood required incredible physical effort.
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ÄÄNEKOSKI MILL The Finnish word “koski” means rapids. Because the mill is situated near to a water source, the city was named Äänekoski. This production centre has an unbreakable bond with its surrounding environment. Visit it today and you will see that the forest and the lake remain unchanged. Here, respect for nature has always been paramount.
ANTIQUE SHEET CUTTER In days gone by, instead of hectic rhythms of production, tranquillity prevailed in the mills. A great deal of patience was needed to process hundreds of paper reels.
SHIPPING Rauma harbour, Finland, August 1962. After its long journey, our paper is ready to depart for its final destination. The reels are loaded onto the ship by an ancient tractor. Rauma has a long tradition as a centre of the maritime industry, and its harbour is one of the busiest in Finland. Seafaring was, and still is, the most economical mode of transport.
PLANTING Everything starts over from where it began. Soon this barren ground will be blooming with life once more. Every tree harvested is replaced with a seedling, and the nature’s natural cycle can continue.
... TO TREE.
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OUT OF THE BOX Exploring the world
CATCHING
THE EYE WITH
AWARDWINNING PACKAGING Metsä Board is proud to announce its successes at the Pro Carton/ECMA Awards, where we picked up three awards: the Griesson-de Beukelaer ChocOlé box won the Sustainability Award, Danone Nederland’s Party Packaging Lovely Cookies box won the Food category, and Triumph’s Sloggi Men Match the Non-Food category. All packages were praised as innovative and enticing. Text: TYTTI HÄMÄLÄINEN Photos: PRO CARTON
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MODERN PACKAGING
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Pro Carton is the Association of European Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners and the consumerfacing industry, as well as to designers, the media and politicians as an economically and ecologically balanced packaging medium.
he Pro Carton/ECMA Awards are the perfect showcase for the variety and expertise associated with modern packaging, as well as the effectiveness of packaging as a marketing tool. “Packaging is and can be so much more than just a package; there are marketing and product concepts in them. Nowadays, consumers can feel and touch the product before purchasing. Inside the packaging they can find something interesting, be it a tool for using the product or something for the kids to play with,” says Suzanne McEwen, head of marketing and communications at Pro Carton. Modern technologies such as QR codes allow quick and easy linking to websites, product information and brands as a whole. “Packaging is important both as the touchpoint to the product on the shop selves and the whole brand experience. Packaging can have many benefits in terms of differentiating the products and messages in the shops.”
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e are very proud of the role that our products played in the winning entries. We’re pleased that the sustainability of cartonboard is recognised by the carton makers and brand owners concerned, in terms of both their desire to use a renewable raw material and its easy recyclability,” says Markku Romano, vice president of cartonboard sales, Metsä Board EMEA. Romano adds that the winning packages also used unusual and eye-catching constructions, requiring boards that performed well in both production and end use. “All the participants should be very proud of their success in the Pro Carton/
ECMA Awards. It’s clear that everyone in the packaging value chain has put their heart and soul into them,” says Suzanne McEwen, head of marketing and communications at Pro Carton. The Sustainability Award is extra special because the Griesson-de Beukelaer ChocOlé box was chosen from among all 104 entries to the awards. “The Sustainability Award is given to the one product that best demonstrates the sustainability of cartonboard. ChocOlé’s packaging was made entirely out of paperboard, which is a first for a cylindershaped packaging,” explains McEwen. A BOARD VASE FOR A BISCUIT BOUQUET
When Griesson-de Beukelaer set out to design a package for ChocOlé, not only did they want the chocolate sticks to open
up like a bouquet of flowers, they also wanted the container to be airtight for storage and easily resealable. According to the converter, Van Genechten, they were looking to replace the conventional plastic solutions. A compound material made of coated board – Metsä Board’s Simcote – and a metalised foil was selected as it offered the appropriate barrier properties. In order to achieve the best possible solution for the customer, all partners in the supply chain were involved in the development work right from the briefing phase. The judges of the 2013 Pro Carton/ ECMA Awards were impressed by the ChocOlé container material. Even the cap is made of cartonboard, which makes the packaging easily recoverable and recyclable. No wonder, then, that this innovative packaging was recognised with the Sustainability Award. Magazine | issue 2/2013
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The innovative packaging won the NonFood category thanks to its combination of clever construction and excellent printing and graphic design. The judges declared it an excellent carton that effectively solved an in-store problem.
TWO SIMPLE-TO-OPEN FLAPS ALLOW EASY ACCESS TO THE PRODUCT.
NOW SLOGGI SHOPPERS CAN FEEL THE QUALITY
COOKIE PACKAGING IS MORE THAN MEETS THE EYE
When underwear is packed in a box, shoppers who want to feel the product before buying often unintentionally damage the carton or are unable to put the product back properly afterwards. The designers at MWV Graz have come up with a practical and elegant solution for Triumph’s Sloggi Men Match underwear: two simple-to-open flaps that allow easy access to the product and also feature an attractive design that communicates the underwear’s excellent fit. Just like all Sloggi products, Match underwear is packed in cartonboard as a matter of principle – Metsä Board’s Carta Solida 285 gsm was perfect for the job. ”We were looking for a board with very good lightweighting and surface properties. After testing, Carta Solida was our clear choice due to its tear-resistant properties,” says Michael Vetter, senior product manager at Triumph Intertrade AG. The packaging was Triumph’s first ever entry to the Pro Carton/ECMA Awards and obviously a good start, as it won the Non-Food category. “This award makes us proud. For us it’s a validation of our intensive development and optimisation together with our partner MWV. At the point of sale it’s possible to communicate product advantages and meet marketing requirements with one package made from cartonboard.”
Danone Nederland’s new Party Packaging Lovely Cookies is a new ready-tobake cookie dough that only needs to be cut to size before being baked for eight minutes. The distinctive tapered carton incorporates a measuring scale to aid cutting, clear preparation instructions, and even painting templates for children on the inside. Despite its unusual shape, the packaging is suitable for machine processing and filling thanks to its cleverly designed structure. Every stakeholder in the packaging supply chain has played their part in making the project a success. Metsä Board’s contribution is Simcote 260 gsm while Remmert Dekker is the carton converter. “Simcote’s high standard and consistent quality enables short setup times and perfect runnability at high speed. The good availability and competitive price level were the other reasons for using Simcote,” says Annemarie Dekker, managing director at Remmert Dekker. According to Dekker, board packaging has proven itself for decades to be the best and most practical solution for packaging, especially in terms of its sustainability and environmental friendliness: “Because of our growing understanding that we have to take better care of our planet, board will be on the stage for sure!”
As well as succeeding at the Pro Carton/ECMA Awards, the new product has been a winner in the stores too. The judges considered the packaging an excellent example of a good-looking carton that provides benefits to consumers through its clever design.
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COLUMN VIRPI KORHONEN Packaging specialist Finnish Association of Packaging Technology and Research – PTR
A STRANGER WHO’S ALWAYS INVITED NO OTHER MARKETING COMMUNICATION VEHICLE HAS SUCH AN INTIMATE RELATIONSHIP WITH CONSUMERS.
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ast spring I had the opportunity to visit Michigan State University as a researcher. For me, a packaging specialist, it was a dream come true: MSU’s School of Packaging is one of the world’s leading packaging schools, with 7,000 graduates working in packaging all around the world. My visit was part of the LOHASPACK project, which studies the relationship between packaging and LOHAS (Lifestyles of Health and Sustainability) consumers. Currently, between 13 and 19 per cent of adults in the US are considered to be LOHAS consumers, so I was in the heartland of the trend. The visit was a great learning experience. During my stay, I met a great number of people who were truly interested in personal wellbeing, the environment, and social and ethical responsibility. These people shared a high appreciation for fresh, locally produced food purchased at farmers’ markets. I shared a house with locals which gave me valuable insight into American life. It’s rare to find people with such warm hospitality and I’m happy they opened their home to a complete stranger. However, there’s one stranger who always gets invited into people’s homes: the package. Though it stands on your table, lies on your
couch or occupies your bathroom, you probably don’t even notice it. No other marketing communication vehicle has such an intimate relationship with consumers. You can create a strong emotional bond with a package, yet after the break-up no one gets hurt. Packages provide a great interface for studying product usage, independent of time, place or end user. But how to study the package? LOHASPACK has studied how QR codes on packages could function as a tool for collecting consumer feedback, especially for packaging development purposes. The idea is new, as QR codes are traditionally used as a means of providing consumers with extra information. The key challenge lies in understanding how to create value with the codes so that consumers will use them. Also, the penetration of smartphones needs to be higher before codes can be used for everyday research purposes. Still, they provide many advantages, including the ability to create unique codes that can be used to identify individual consumers. Cloud services for storing and analysing research data are easy to use and relatively affordable, even for small and medium size businesses. I predict that in ten years, packages will become one of the most effective marketing research tools available, opening doors to places that no other tool can access.
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SUCCESS FACTOR Investigating the latest solutions, technology and research
WHITENESS IN
LOOKING FOR LIGHT
MODO NORTHERN LIGHT was
one of the five finalists for the 2013 LUXE PACK in Green Award.
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METSÄ BOARD’S NEW MODO NORTHERN LIGHT AND CARTA SELECTA OFFER NEW POSSIBILITIES FOR CORRUGATED BOARDS. Text: LENA BARNER-RASMUSSEN Photos: TOMMI TUOMI, METSÄ GROUP AND SHUTTERSTOCK
liners fluting You can create a lightweight 80/80/80 g/m2 structure where the top and reverse side liners and fluting are all Modo Northern Light. When a traditional corrugated E-flute structure is replaced by this structure, the corrugated board can be up to 35 per cent lighter but with the same strength properties.
THE SPOTLIGHT
T WEIGHT WHITE LINERS
P
ackaging plays a vital role when competing for consumers’ attention. When you’re choosing which pizza to buy from your local supermarket, it’s not just about the mozzarella on top. Regardless of how delicious the mozzarella is, if the packaging isn’t inviting, the chances are that the pizza stays in the store. That’s why Metsä Board has recently extended its liner portfolio with two new grades – Modo Northern Light and Carta Selecta. PURE WHITENESS
Modo Northern Light is a new, fully bleached, uncoated liner that will do justice to the best buffalo mozzarella you can find. “It’s suitable for food packaging, such as that used for fast food, where appearance is important for consumers. Thanks to its performance
in microflutes, it’s suitable for small packages as well,” says Leena Yliniemi, manager, Metsä Board sales coordination and sales. Modo Northern Light is available in low-basis weights that provide new possibilities for making packages both light and thin, without compromising durability. The product offers the highest whiteness and purity. The shade is optimised to enhance visual whiteness, which is especially important in the food industry, but also in cosmetics. Modo Northern Light can also be used as fluting. Fluting can now be white, making it particularly suitable for perfume packaging, for example. “Modo Northern Light is suitable for packaging that demands exceptional printability. Thanks to its whiteness, colour reproduction is excellent. The pure white colour
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WITH MODO NORTHERN LIGHT, PACKAGING CAN BE MADE ABOUT 35 PER CENT LIGHTER.
of the overall package makes it very appealing,” says Yliniemi. GLOSSY ELEGANCE
FRESH AND SUSTAINABLE
B
oth Modo Northern Light and Carta Selecta are based on 100 per cent fresh forest fibre. This is especially important for food packaging, as recycled fibre may contain chemical residues – a flavour you don’t want in your pizza. “All over the world you see pizza, kebab and other fast food in packages made with recycled fibre, even though there is always a risk of small amounts of contaminants migrating to the food. Both Modo Northern Light and Carta Selecta are safe choices from the consumer’s point of view,” says Risto Auero, sales manager for liners. “As with all our grades, the raw material – fibre from Finnish and Swedish forests – is 100 per cent traceable.” The liners’ light weight also makes them more sustainable. With Modo Northern Light, packaging can be made about 35 per cent lighter, which has significant implications in terms of both transport weights and the CO2 footprint. Also the amount of waste in the end of packaging lifecycle is smaller.
The new Carta Selecta liner doesn’t disappoint either. This double-coated, fresh-forest-fibre top liner is perfect for creating packaging that lures the consumer in: think gift boxes, wine cases and luxury products. It’s suitable for litholamination where batch sizes are normally quite small. In litholam, the offset printed sheet is glued on top of the corrugated sheet. The difference to conventional corrugated boards is that the litholam process is “cold”, that is, dispersion glues are used instead of hot starch to combine the layers. But what makes Carta Selecta unique is its high gloss potential and its excellent performance with UV varnishes, which enables extremely glossy packages. “With the new grades, brand owners looking to promote their products get highly elegant packages that are a lot lighter, while still offering excellent printability,” Yliniemi highlights. LONG EXPERIENCE
Metsä Board’s no rookie when it comes to making and selling liners. The Kemi mill in Finland has been manufacturing Kemiart liners for over 40 years, while the Husum mill in Sweden also has a long history in liner production. Modo Northern Light is manufactured at Husum, while the Kyro mill in Finland produces Carta Selecta. The main geographical focus for both grades is Europe and North America, where fresh fibre is widely used, in contrast to most Asian countries, including China. Test production of Modo Northern Light began in April 2013, with customers receiving their first deliveries in the summer. Carta Selecta also launched a lower basis weight this summer. “Both grades have been extremely well received, so there was clearly a demand for these new products,” says Risto Auero, sales manager for liners.
Risto Auero and Leena Yliniemi are spotting the next flight at Helsinki Airport.
See what Risto Auero, VP linerboards sales, tells about the whole white liner range of Metsä Board.
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GRADE MILL PRODUCTS BASIS WEIGHT Kemiart Kemi, Finland Coated and uncoated white top kraftliners 125–250 g/m2 27–51 lbs/1000 ft2 Modo Northern Light Husum, Sweden Uncoated white liner and fluting 80–160 g/m2 17–33 lbs/1000 ft2 Carta Selecta Kyro, Finland Coated liner 170 and 185 g/m2 35 and 38 lbs/1000 ft2
JANI SUOMALAINEN Senior vice president, purchasing Metsä Board Photo: KUVAMANU
3
THREE QUESTIONS about the paperboard business
ENSURING A SUSTAINABLE SUPPLY CHAIN ETHICAL BUSINESS PRACTICES ARE THE FOUNDATION OF METSÄ BOARD’S PURCHASING OPERATIONS. THIS HELPS OUR CUSTOMERS, AS IT’S ALSO THEIR INTEREST TO KNOW THE WHOLE CHAIN. BUT WHAT DOES A SUSTAINABLE SUPPLY CHAIN MEAN FOR US?
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How do you ensure that your supply chain is both ethical and sustainable?
“We buy goods and services from reliable suppliers who are willing to adhere to our Supplier Code of Conduct. We also use renewable and traceable raw materials whenever possible. Additionally, more than 90 per cent of Metsä Board’s raw materials come from Finnish suppliers. This reduces our risks and carbon footprint.
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How do you do this in practice?
We do risk mappings based, for example, on the origin of the raw material or on the likelihood of environmental or social problems in the supplier’s home country. In addition, we also have an internal supplierrating tool whereby we rank our suppliers against numerous demanding criteria. Moreover, regular audits are performed to ensure that our suppliers’ operations are continuously improving. The Supplier Code of Conduct is attached to all new contracts.
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Why do you put so much emphasis on ensuring a sustainable supply chain?
First and foremost, we want to be prepared for the potential risks, and of course we always want to minimise risks systematically. For us, it’s crucial that our suppliers are reliable and operate in an ethical manner. We also strive to increase transparency throughout all our operations, and therefore we do business only with suppliers we know. As many of them are long-term partners, we also know many of their suppliers. If there are gaps between actual performance and our criteria, we help our supplier to make the required changes. A sustainable and ethical supply chain lowers risks and means our operations run smoothly. Ultimately this translates into reduced costs and a good brand reputation.
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TRACKS Metsä Board leading the way
OUR PLANET UNDER
RUBBER BOOTS Text: ALDO TAGLIAFERRO, TYTTI HÄMÄLÄINEN Photo: METSÄ BOARD
S
ustainability is an essential value for Barilla, to the extent that attention is paid to the entire production process and not merely to the raw materials it uses. This also applies to the blue folding boxboard boxes that are the recognisable trademark of the company’s pasta products. Every single one of the two million boxes that leaves Pedrignano, Italy every year, packed with penne, spaghetti or fusilli, begins life at Metsä Board’s Simpele mill in Finland. “There are four factors to take into account when choosing the packaging
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material: the consumers, the customers, the product and the environment. All the boards that Barilla uses in Europe are made from fresh forest fibre, and Metsä Board is our biggest cartonboard supplier,” explains Antonio Copercini, Barilla’s group supply chain director. With all its raw-material choices, Barilla can play its part in making pasta good for the planet. “For example, we’ve been able to reduce water consumption in our whole production significantly over the years,”
Copercini says. Metsä Board supports Barilla by supplying lightweight cartonboards that are up to 30 per cent lighter than competing boards without compromising quality, consistency or performance. “When the board is 25 to 40 grams lighter, it doesn’t only mean cutting down fewer trees. You also produce less CO2 , get more of the board in a tonne, and put hundreds fewer lorries on the roads,” Copercini points out. He also adds that packaging made from
Barilla, Metsä Board and Metsä Group people ready for their group photo. From left: Antti Stranius, Olli Kainulainen, Luca Ruini (Barilla), Pasi Piiparinen, Michele Amigoni (Barilla), Juha Laine, Veli-Pekka Kyllönen, Riikka Joukio, Francesca Cobianchi (Barilla) Aldo Tagliaferro (Gazzetta di Parma Reporter), Massimo Caviola, Mikko Helander, Antonio Copercini (Barilla) and Eliano Apicella (Barilla).
SUSTAINABILITY IS HIGH ON THE AGENDA AT BARILLA, ONE OF EUROPE’S BIGGEST FOOD PRODUCERS. THEIR SLOGAN, “GOOD FOR YOU, GOOD FOR THE PLANET”, REFLECTS METSÄ BOARD’S APPROACH VERY WELL, BECAUSE OUR PAPERBOARDS ARE ALSO DESIGNED TO BE SUSTAINABLE AND GOOD FOR THE PLANET.
fresh fibre is the most suitable for packaging foodstuffs and providing resistance to moisture. SYNERGIES AND COMPETENCES ARE FUNDAMENTAL
The collaboration between Barilla and Metsä Board began in 2007. According to Copercini, over the years companies have found a common language: attention to raw materials, environmental responsibility and a focus on the core business go hand in hand.
“We also have a common vision regarding stakeholders and the environment.” Copercini hopes that Metsä Board can support Barilla with its goal to increase sales volumes in the USA, Russia, Sweden and Turkey. “We plan to increase our usage of fresh forest fibre packaging. It‘s fundamental that relationships are on a long-term basis: two-way investments are necessary. If you want to make the world a better place, you have to work with long-term projects.” “What counts,” sums up Copercini,
explaining the logic of the partnership and Barilla’s way of working, “is that the organisation of the supply chain is integrated. The impacts on costs, resources, consumers and the environment have to be taken into consideration. Synergies and competences are fundamental. Both the organisation and the projects have to have an all-round vision of the impact on the supply chain, from the wheat field to the packaging.”
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A
ALL ABOARD Together we are more
A LOVE FOR
PACKAGING Text: LENA BARNER-RASMUSSEN Photos: KIMM SAATVEDT
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“Packaging is an important way to stand out amidst tough competition,” says Lars Christian Martinsen.
BRAND OWNERS ARE INCREASINGLY MINDFUL OF THEIR PACKAGING, KNOWS LARS CHRISTIAN MARTINSEN, WHO’S BEEN IN THE PACKAGING BUSINESS FOR 27 YEARS.
L
ars Christian Martinsen has quite some experience to draw on when dealing with packaging and printing issues. The company he works for, Moltzau, has been around for more than 130 years. Moltzau is Norway’s second biggest packaging and printing company providing packaging for all kinds of industries, from food to pharmaceuticals and cosmetics. With production for many packaging types shifting to Asia, it has increasingly been focusing on cartonboard. “Metsä Board’s and Moltzau’s paths crossed about a year ago, when I needed different cartonboards to be used in printing and packaging machines. The machines demand certain qualities, like flexibility – and I found that at Metsä Board,” Martinsen says. EXPERIMENTING FOR SUCCESS
Martinsen is happy that customers are realising that packaging can really make a big difference, because it means more fun projects for him and his colleagues. “Customers are now interested in trying out new things and experimenting with more effects on their packaging,” he explains. For example, the trend for locally produced food means Moltzau increasingly caters to food companies that need smaller batches of packages. “As these products tend to be more exclusive, food
Moltzau uses Metsä Board’s Carta Solida and Carta Elega for VitaeLab’s food supplement boxes.
producers are willing to do a little more with the packaging,” says Martinsen. Currently, certain customers are favouring an uncoated surface to give the packaging a home-made look and feel. They have achieved this by using Carta Solida upside down: the coated side of the board is used inside the box and the uncoated on top – this is possible as both sides have good printing properties. A lot of customers highlight the uncoated surface with certain glossy effects, but other industries “CUSTOMERS are still in for the fancy all-gloss look. “The pharmaceutical industry has folARE TRYING OUT lowed the cosmetics brands and is increasingly demanding fancy boxes with hot foil NEW THINGS AND and spot varnish. Hot foil is also increasEXPERIMENTING ingly being seen in the health food segment,” Martinsen says. WITH EFFECTS.” One big customer is VitaeLab, maker of the Nordic countries’ leading food supplement. Moltzau uses Metsä Board’s Carta Solida and Carta Elega for VitaeLab’s boxes. “We appreciate working with VitaeLab as the company is eager to try new ideas and has a clear focus on continuously developing their packaging concept. We chose Carta Solida because we appreciate how it combines firmness with a nice surface and great printability.” SMOOTH LOGISTICS
Martinsen is very satisfied with the the Metsä Board partnership and the quality of the products. “But I’m particularly happy with the excellent service. It’s beneficial for our logistics and saves valuable space in the production area,” he says. Effortless cartonboard availability makes it possible for Martinsen to focus on the thing he loves doing – creating packages. “I love this business because it’s exciting and fun – there’s always something happening. Competition is tough, but if you are creative and interested in trying out new things, you have vast opportunities.” Magazine | issue 2/2013
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i
IN THE BOX A glance at current topics
Kela held a competition for a new design for the box. Art and design student Johanna Öst Häggblom emerged as the winner with her family-tree concept. The lid of the box is printed with a family tree that can be filled in with names or pictures – and even framed and hung on a wall.
Text: TYTTI HÄMÄLÄINEN Photo: KELA / ANNIKA SÖDERBLOM
LIVING UP TO ROYAL STANDARDS T
he maternity package has been a much-appreciated Finnish tradition since its introduction in 1937. Offered free to expectant parents by Kela, the Social Insurance Institution of Finland, the package contains everything a baby needs, such as clothing, bedding, reusable nappies, a mattress and even a toy. The sturdy corrugated box is often used as the first crib for the new arrival.
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Kela has very strict requirements for the maternity package. The box has to be certifiably recyclable and compliant with both Finnish and EU safety legislation. Made of pure fresh forest fibres, Kemiart Brite provides the requisite recyclability and safety as well as the protective strength. The liner’s consistent quality also contributed to its choice as a raw material. “Kela expects the print quality to stay
consistently excellent from one batch to another,” says Tiia Tuominen, Director at Adara, the converter of the box. The Finnish government clearly believes that the maternity package lives up to royal standards, having been sent as a gift to such first-time parents as the Duke and Duchess of Cambridge – also known as William and Catherine – and Crown Princess Victoria and Prince Daniel of Sweden.
CELEBRATING 60 YEARS IN CHINA
M
etsä Board made its first exports to China already in the 1920’s, and the first office was opened in Beijing way back in 1953. Today we have two
offices, in Hong Kong and Shanghai. Our 60th anniversary celebrations were held outside Hong Kong at the end of November, with festivities including golf, seminars and, of course, cake. As a company we’ve witnessed China’s phenomenal growth, rapid urbanisation and dramatic changes in consumption habits. It’s safe to say that our time in China, and indeed across Asia, has been interesting and eventful, and we’re looking forward to many more great years to come.
CORRCHECK FOR COMMUNICATING WITH MICRONS
A
re you ready for a device that didn’t exist up until now? Hello CORRCHECK, a corrugated analyser for washboard effect. It measures washboarding, the accuracy of the scoring and creasing in corrugated board and the flute profile of single-faced material to check the mechanical wear of the corrugating rolls – comparing OS, DS and middle – and the correct formation of the flutes. In addition, CORRCHECK will also help cut costs: “CORRCHECK saves money because now the customers can store the flute profile and check it again, for example after six months. It will show them down to an accuracy of three microns by how much the rollers have deformed over time,” says Koen Verplancke, Metsä Board’s technical marketing director for linerboards and the brains behind CORRCHECK. Development began in October 2012 together with FAG Graphic Systems and Peret. “The equipment is still a prototype, but we are getting to where we want to be,” says Verplancke. He was able to show off the prototype to customers at this year’s FEFCO Technical Seminar in Copenhagen. “Apparently it’s the device they all have been waiting for.”
METSÄ BOARD RENEWS ITS STRUCTURE
M
etsä Board renews its management and reporting structure to better reflect the company’s strategy and to create a better platform for growth in the folding boxboard and kraftliner businesses. “Through this revised management structure we are able to accelerate the profitable growth both in the folding boxboard and linerboard businesses. In the folding boxboard business, we are strengthening our sales force and improving further our product and service portfolio to grow both in Europe and outside Europe. From now on, the kraftliner businesses of Kemi and Husum mills belong to the same business area and their synergies can be better utilised. This enables better further kraftliner product development and reduction of the share of Husum mill’s paper production”, comments CEO Mikko Helander. From the beginning from January 2014, Metsä Board operates through two business areas: Cartonboard, and Linerboard and Paper. From then on, Metsä Board’s Corporate Management Board consists of Mikko Helander (CEO), Markus Holm (CFO), Ari Kiviranta (SVP, head of cartonboard business area), Seppo Puotinen (SVP, head of linerboard and paper business area), Sari Pajari (SVP, business services and development), Jani Suomalainen (SVP, purchasing).
DATA COPY CELEBRATES ITS 30TH ANNIVERSARY
D
ata Copy, one of Europe’s most trusted office paper brands, celebrated its 30th birthday in September. Since it was first launched in 1983, Data Copy has seen huge changes in printing and copying technology, but its innovative papers have helped end users get the best out of their paper and equipment through the years. Today, Data Copy is now recognised as one of the whitest, smoothest and most consistent office papers on the market. Data Copy was born in Sweden and every sheet is still made amongst the forests of Northern Sweden.
PRESERVING A PRECIOUS LIQUID ASSET
M
anufacturing paperboard and paper is a waterintensive process. Global water resources are scarce and unevenly distributed, but at Metsä Board we’re lucky – our mills are surrounded by plenty of water. Even so, we are always striving to be more efficient in our use of this most precious commodity. On-going Metsä Board project will focus on water treatment and usage at all our mills, with the aim of making them more environmentally friendly and simultaneously reducing costs. In addition to lower chemical costs and reduced waste water treatment plant costs, the target is that the water circulation within the mills will be more efficient. For example, by using less water in the manufacturing process and circulating it more efficiently, we can reduce the amount of energy needed to heat it. The project itself will continue until end 2014, but the work as such will continue until we have achieved our aims. However, we should already begin to see some results during 2014.
HAPPY REASON TO GET ONLINE
A
s well as the product tools, IR news and case stories, from the beginning of 2014 there will be another happy reason to check out www.metsaboard. com – the launch of our blog! We’ll be publishing different perspectives relating to packaging and kicking off discussions on how packaging could be developed further. Naturally, we’ll discuss different packaging materials, sustainability and industry trends, to name just a few subjects. We look forward to some inspiring discussions with our readers. The bloggers will be top industry professionals, so stay tuned and get ready to have your say! Magazine | issue 2/2013
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THE RIGHT BOARD
AT THE RIGHT TIME
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WE’VE BEEN DEVELOPING OUR SERVICES TO SERVE YOU BETTER. HERE ARE METSÄ BOARD’S ‘BIG FIVE’; OUR SUPPLY OPTIONS PRESENTED IN BRIEF.
DIRECT MILL ORDER BOARD AS PLANNED AND AGREED
The option of direct delivery from the mill provides a cost-efficient and reliable delivery according to your specifications. We also offer a premium availability service, where – under certain conditions – availability can be assured by reserving production capacity in advance.
benefits
The best solution WHEN YOU:
• have a fixed requested time of delivery (no call-offs) • have a predictable business and are happy with planned and agreed lead times
COMMON STOCK READY-MADE BOARD FAST
MAIN : • assured availability through planning and forecasting • delivery of customised products at an agreed time
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You can order ready-made products – sheets and reels in popular specifications are always stocked by Metsä Board. The common stock option provides the shortest lead times, but a limited choice.
benefits
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MAIN : • fast delivery • support for new business and urgent cases
The best solution WHEN YOU:
• need the fastest delivery of ready-made products • have new business, special promotions, one-offs and urgent jobs
CONVERT TO ORDER EXPRESS SERVICE CUSTOMISED The convert-to-order service offers you customised sheets or reels with short lead times.
The best solution WHEN YOU:
• absolutely need customised sheets or reels – and fast • have a situation where long-term planning is not possible • have special promotions, small orders, one-offs and urgent jobs
Magazine | issue 2/2013
benefit
MAIN : • customised board available with fast delivery times
WE CAN NOW OFFER A COMPREHENSIVE RANGE OF OPTIONS TO MEET YOUR NEEDS You can use the service selector tool to find the best option for you: www.metsaboard.com
Contact your local sales person for more information.
CUSTOMER DEDICATED STOCK YOUR METSÄ STOCKED BOARD
The service allows customer specified orders to be delivered to a local Metsä Board storage facility for later delivery. You can place call-off orders for fast delivery according to the agreed storage terms.
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The best solution WHEN YOU:
• have repeat business but fluctuating demand and wish to have a buffer in the stock • have limited storage capacity
benefit
MAIN : • real value-added service – dedicated stock available at short notice
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VENDOR MANAGED INVENTORY YOUR METSÄ MANAGED INVENTORY
Vendor managed inventory is a service option where Metsä Board handles the stock level management of customer owned stock. A replenishment order is placed via integrated systems and the invoice is triggered once the stock is delivered to you. With consignment stock, a variation of vendor managed inventory, the stock is held at the customer’s warehouse but invoiced only when used.
benefits
MAIN : • optimised stock levels • maximised availability and inventory efficiency
The best solution WHEN YOU:
• need a steady supply of stock and have stock-holding capacity • are able to undertake collaborative forecasting
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To you
Carta Elega
the new whiter shade of from Mets채 Board
magazine.metsaboard.com