KIMBRELL & CO’S FIVE TIPS TO HELP NONPROFITS BUILD PARTNERSHIPS WITH CORPORATIONS Kimbrell & Company is a Sausalito-based agency that specializes in cause-marketing, building cross sector partnerships between corporations and nonprofits. Here are their Top 5 Tips for nonprofits looking to build partnerships with companies above and beyond the corporate foundation. 1. First decide what you want and need from a corporate partner % Cash? % In-kind donations? % Volunteers? % All of those? Only approach a company once you are clear what your needs are and that they can respond. 2. Do an internal analysis to determine what you have to offer a company. This is not simply a donor-donee relationship. Identify benefits such as: % A one-time use of database % Special events % Newsletters, website, brochures % Celebrities 3. Decide what companies make the best sense for you % Leverage key relationships that your board members may have % Which companies’ customers would be most aligned with your cause? % Look at the core values of the company and see if they align with yours % Understand their business
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FamilyWize www.unitedwaywinecountry.org 418 B Street, Suite 400, Santa Rosa, CA 95401
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4. Approach different divisions in that company There are many areas of a company that might want to align with your nonprofit: % Marketing % Public Affairs % Public Relations % Community Development % Corporate Communications % Supplier Diversity 5. Ask for the money This might seem like a silly tip to list, but you would be surprised how many people make presentations and then don’t ask for the money. www.kimbrell-co.com Diana@kimbrel-co.com North Bay Resource Centers for Nonprofits Volunteer Center of Sonoma County Fostering Excellence in Nonprofit Management www.volunteernow.org/resources Center for Volunteer and Nonprofit Leadership of Marin Resource on grantseeing, funraising, proposal writing, nonprofit management and governance can be found at: www.cvnl.org Volunteer Center of Napa Valley www.volunteernapa.com
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