www.methodologi.com
The portfolio of Kevin Williams
Kevin@methodologi.com
01
Title
Date
Brand Identity
2011
Description
A collection of a few of the logotypes which I have developed over the years: SportsMax 2011 Cup Tournament, SportsMax Zone, Flow Classics, SportsMax Cine-Zone, SportsMax Scoreline Deliverables
Multiple static and vector formats provided to client for print and/or branding.
Title
Date
Brand Identity
2009-2011
Description
Modern Ergonomics Group, MSW Events, K-Beez Honey, Sayagle
Deliverables
Multiple static and vector formats provided to client for print and/or branding.
03
Title
Date
Brand Identity
2010-2014
Description
ATL Protect, ATL Bridal, ATL Eco Smart
Deliverables
Multiple static and vector formats provided to client for print and/or branding.
Title
Date
Brand Identity
2008-2010
Description
Classic Events Entertainment Marketing, Sin City, From Heaven, Sportsmax Television Deliverables
Multiple static and vector formats provided to client for print and/or branding.
05
Title
Date
Brand Identity
2011-2014
Description
Accounting Investment and Research, Brall-In Poker, Infusion Lounge & Kickstart Football Academy Deliverables
Multiple static and vector formats provided to client for print and/or branding.
Title
Date
Promotional Identity
2012-2014
Description
Here are examples of promotional events which I developed a brand identity to be used in the marketing executions: Samsung Super 75 Giveaway, Oster O-SoGood Giveaway, Whirlpool Kitchen Makeover. Deliverables
Promotional yers, posters, danglers, press advertisements, entry forms and prize boxes.
07
Title
Date
Promotional Identity
Summer 2014
Description
ATL Million Dollar Rush is the name of the promotion which ran for the summer of 2014 with three grand prizes of $1,000,000 will be given away to lucky customers. Emphasis was placed on highlighting the prize. Deliverables
Floor decals, door & window perforations, promotional yers, posters, danglers, press advertisements, entry forms and prize boxes.
Title
Date
Audi #goodnightoldluxury
Spring 2014
Description
Testimonials are often seen as a strong selling tool and this was key for this campaign as the persons showcased in these ads were former owners of other high end luxury vehicles whom have fallen in love with Audi Deliverables
Press & social media advertising
09
Title
Date
ATL Automotive Christmas Brochure
Winter 2013
Description
ALT Automotive wanted to spark additional brand awareness and ramp up sales during the festive season with this print medium. Deliverables
Printed brochures and press advertisements, in-store decal.
Title
Date
ATL Racing Post-event advertising
2012-2013
Description
After each meet, the ATL Racing team would post an advertisement highlighting the performance and showing support for their team. Deliverables
Press advertisement
11
Title
Date
Appliance Traders Limited Christmas Tun-Up
Winter 2013
Description
In December of 2013 ATL decided to launch a second installment of their catalogue which would showcase additional products along with 3 new promotions who’s launches also coincided with this campaign. Deliverables
Printed catalogues and press advertisements, in-store decals, danglers, yers & entry forms.
Title
Date
ATL Samsung Spring & Summer Push
Spring 2014
Description
With the 2014 World Cup just around the corner Samsung wanted to partner with ATL to launch their new Soccer Mode enabled televisions and other household appliance. Deliverables
Press and social media advertisements.
13
Title
Date
ATL Automotive Opening Ceremony
04/2013
Description
ATL Automotive had recently invested in the development of the Caribbean’s ďŹ rst Audi Terminal and Volkswagen Modular showroom which boasted all of the relevant brand amenities and signature stylings. Deliverables
Invitations, media kits, print advertising
Title
Date
Various Marketing Publications
2012-2014
Description
Promotional advertising for various sale events such as Back to School, ATL Summer Beat the Heat and Spring Clearance sale to name a few. Deliverables
Multiple promotion materials of varied press sizes for various local publications not limited to press and magazines but also social media breakouts.
15
Title
Date
Various Marketing Publications
2010-2012
Description
While charged with developing marketing and brand creatives at SportsMax Television, I developed marketing creatives for varied events such as The Indian Premier League, the Lime Cup, the 2012 Olympics, English Premier League and the UEFA Champions League to name a few. Deliverables
Multiple promotion materials of varied press sizes for various local publications not limited to press and magazines but also social media breakouts.
Title
Date
IT Synergies
2010
Description
IT Synergies was born out a necessity to providing Professional IT Services and equipment for businesses. Creative development of a brand mark and corporate collateral for the new organization was requested. Deliverables
Multiple static and vector formats provided to client for print and/or branding, business cards,letterhead, envelopes and media disc templates.
17
Title
Date
Deline’s Gift
2012
Description
Deline’s Gift is a non-proďŹ t organization whose mission is to serve, empower and transform communities living in poverty and social inequality in Senegal. I was charged with developing an emotive brand mark which will captivate and resonates as strong as their mission. Deliverables
Multiple static and vector formats provided to client for print and/or branding, business cards,letterhead, envelopes and media disc templates.
Title
Date
JAGUAR #Goodtobebad Breakout
2014
Description
ATL Automotive wanted to raise the state of awareness of the JAGUAR brand and it’s eet of aggressive and amazing vehicles. This campaign was developed and focused around an event to designed to completely shock & awe the participants which were carefully chosen for the private affair. Deliverables
Invitations, web site, social media branding, event branding and additional promotional elements.
19
Title
Date
Jamaica Civil Society Coalition
2011
Description
JCSC was created to actively pursue good governance to foster sustainable human development and a just society. A brand identity and collateral was needed for the launch of this coalition which was developed with the colour of peace as the inspiring force behind it. Deliverables
Multiple static and vector formats provided to client for print and/or branding, business cards, letterhead, envelopes templates and a web site.
Title
Date
I&I Thompson Party Palace
2011
Description
Brand identity and collateral was developed for the this start-up novelty party supplies and rides rental boutique. Deliverables
Multiple static and vector formats provided to client for print and/or branding, business cards and letterhead templates.
21
Title
Date
Stovall Ballesteros Consulting
2011
Description
SBC was created to provide customers with dynamic, tailored, technical solutions and strategic IT initiatives to meet today’s needs and future challenges within the medical ďŹ eld. I was asked to develop a brand identity, collateral and a web portal for the new company. Deliverables
Multiple static and vector formats provided to client for print and/or branding, business cards, letterhead, envelopes templates and a web site.
Title
Date
SportsMax Television & CEEN TV On-screen
2010-2012
Description
I developed varies on-screen branding elements initially for SportsMax TV . I also spearheaded the launch of a Caribbean diaspora driven channel for the USA, Canada and United Kingdom (CEEN TV) with on-screen graphics for it’s various shows including the nightly news. Deliverables
On-screen branding for varied events and shows.
23
Title
Date
Appliance Traders Limited Vehicle Branding
2014
Description
With 2 new models added to company existing eet a new approach was needed to communicate the company brand and products to the general public and their potential customers. Deliverables
Creative wrap elements for print.
Title
Date
SportsMax Television Web site
2011
Description
Charged with the task of reinventing the television stations presence and relevance on the world wide web I developed the visual theme and logistics of it’s new site and further encoding the template to be populated with breaking sporting news, features and reach of SportsMax Television. Deliverables
Fully functional web presence with roud the clock updates and channel schedule
Deliverables
Thank you for perusing.