Mercyhurst_University_course_catalog2013

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COMMUNICATION NEW MEDIA COMM 183 COMM 350 COMM 445 COMM 450 COMM Credits (15)

Electronic Media Production 3 credits Visual Editing 3 credits Multimedia Storytelling 3 credits Convergence Management 3 credits Writing Elective 3 credits

VISUAL COMMUNICATION ART 221 ART 320 ART 321 ART 322 Choose One: ART 106 ART 325 Credits (15)

Digital Imagery Type and Publication Design Introduction to Website Design Corporate Identity and Branding

3 credits

Photography I Intermediate Web

3 credits 3 credits

3 credits 3 credits 3 credits

COMMUNICATION MINOR

A Communication minor complements a variety of majors and allows students to further refine their professional and creative skills. (For non-majors only) COMM 180 Business and Professional Communication 3 credits COMM 185 Communication in Society 3 credits COMM 220 Communication Theory 3 credits COMM 489 Professional Development 3 credits OR COMM 475 Internship 3 credits Choose three COMM courses from one concentration (9 credits). Students who choose courses from the Strategic Communication concentration must take COMM 390, Strategic Communication as one of the three courses.

3 Lower Division courses: One course from each department should be taken. Only one course can duplicate a major requirement. ART 221 Digital Imagery 3 credits ART 321 Introduction to Website Design 3 credits COMM 183 Electronic Media Production 3 credits COMM 190 New Media 3 credits COMM 350 Visual Editing 3 credits MIS 280 Introduction to Internet Programming 4 credits

COMM 185 MIS 126 ART 220

An analysis of the aesthetic nature of film and how film has influenced society. 3 credits.

Communication in Society 3 credits Programming I 4 credits Introduction to Graphic Design 3 credits

The course focuses on audience analysis, research skills, organizational principles, writing, delivery and critical analysis of presentations. 3 credits. COMM 183. Electronic Media Production Students are given basic instruction in producing video in and outside of the television station. Instruction combines theoretical concepts with practical field experience. ~A HELM Course~ 3 credits.

COMM 184. Newswriting A fundamental course in journalistic writing that focuses on reporting, writing, producing and presenting news 3 Upper and Lower level courses as electives: stories in varied formats. Research strategies, This provides students with a focused area of “Expertise” interviewing, data collection, critique and history of ART 225 Computer journalism are also covered. 3 credits. Illustration Techniques 3 credits ART 305 Digital Photography 3 credits COMM 185. Communication in Society ART 325 Intermediate An overview of communication in the US and around Website Design 3 credits the world including legal, ethical and social issues, this ART 326 Advanced course examines the relationship between media and Website Design 3 credits society, history of mass media and development of COMM 445 Multimedia Storytelling 3 credits communication industry. This survey class examines COMM 450 Convergence Management 3 credits print journalism, movie industry, media research, ID 405 Technical Graphics III 3 credits magazines, advertising, public relations, new MIS 120 Introduction to Programming technologies and more. 3 credits. with 3-D Animation 3 credits MIS 380 Server-Side Programming 4 credits COMM 190. New Media This course introduces students to technologies which Or special topics as advised and approved by program have changed the role of communication professionals. director. Topics include implementation of the Internet to reach audiences, copyright issues and impact on media, discussion of new technologies such as animation, COURSE DESCRIPTIONS streaming media and new digital technologies and formats. 3 credits.

COMM 100. Communication Seminar This is an opportunity to gain insight into majoring in communication, an overview of the various concentrations offered, potential careers and graduate schools, as well as the basic business protocol and DIGITAL MEDIA MINOR The Digital Media minor couples with a student’s chosen etiquette expected from communication professionals major to harness the power of convergence in a network and subsequently the department. 0 credits. of related coursework and skills by training students COMM 102. Interpersonal Communication in the professional use of emerging technologies and web-based communication. Combined with their major This course provides an overview of the basic concepts field of study, the Digital Media Minor prepares students of interpersonal communication in group and to be skilled practitioners in the new media landscape. dyadic settings. Students will gain knowledge in the The courses enable students to participate in the virtual communication process, perception, listening, selfforum—cyberspace—using proper protocols informed disclosure, ethics, nonverbal communication, conflict, power, relationships and dysfunctional communication. by communication theory and to adapt as protocols Further, students will have the opportunity to think change. The minor has a foundation of digital design, critically about the material presented through an programming science and communication theory individual journal and through a term project that and practice. explores application of theories and concepts to modern day activities. 3 credits. No minor course can be taken on a pass/fail basis. Students who fail to earn a grade of C or better in a COMM 174. Film Appreciation required course must repeat the course.

Foundation Courses:

COMMUNICATION

COMM 180. Business & Professional Communication Students learn basic presentation skills including techniques for informative and persuasive speaking.

COMM 219, 319, 419.

Special Topics200, 300, 400 Level

These courses focus on issues relevant to future communication professionals and innovative topics in the field of communication. Topics vary from year-to-year. 3 credits.

COMM 220. Communication Theory This course explores theories of communication; specifically, the course demonstrates how theory guides practice and the nature of theory as it is used in the field of communication. Through readings, discussion, research, writing and in-class activities, students will learn how communication theories are developed, analyzed, evaluated and applied to real world situations. Prerequisite: COMM 185. 3 credits. COMM 230. Principles of Public Relations This course explores how and why organizations communicate with various public to help create, maintain, enhance and change organizational reputations. 3 credits. COMM 231. Communication Research Communication Research Methods provides students with the concepts, methods and tools through a conceptual and practical understanding of primary, secondary, qualitative and quantitative research.

2013-2014 Mercyhurst University Course Catalog • www.mercyhurst.edu


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