2010-11 Mercyhurst College Course Catalog

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FASHION MERCHANDISING

COURSE REQUIREMENTS

Acct 101 Principles of Accounting I Fash 110 Introduction to the Fashion Industry Fash 120 Contemporary Fashion Analysis Fash 130 Introduction to Fashion Construction Fash 200 Apparel I: Quality Evaluation Fash 230 Consumer Behavior for Fashion Majors Fash 240 The International Fashion Industry Fash 300/310 Basic Design or Menswear Fash 330 Textiles for Apparel Fash 331 Textile Science lab Fash 350 Apparel II: Assembly and Production Fash 360 Merchandise Planning and Control Fash 410 History of Dress and Fashion Fash 420 Product Line Development Fash 430 Fashion Promotion Fash 475 Fashion Internship Mis 101 Computer Applications or Fash 440 Illustrator for Fashion Mktg 162 Principles of Marketing Mgmt 120 Principles of Management or Fash 370 Fashion Retail Management or Mktg 327 Retail Management A cumulative G.P.A. of 2.5 for all courses listed and the Common Core mathematics component are required for graduation. No courses may be taken pass/fail. All courses must be completed to a “C” level. Any below a “C” must be repeated. The following courses may not be challenged: Fash 130, 200, 350.

MINOR PROGRAM

The Fashion Studies minor is offered to non-majors. A requirement of 2.5 remains the standard. No courses may be taken as pass/fail. Fash 110 Fash 120 Fash 130 Fash 330 Fash 331

Introduction to the Fashion Industry Contemporary Fashion Analysis Introduction to Fashion Construction Textiles for Apparel Textiles Science Lab

Four of these courses chosen in consultation with the director of this minor program. Fash 200 Fash 230 Fash 240 Fash 300 Fash 310 Fash 350 Fash 360 Fash 410 Fash 420 Fash 430

Apparel I: Quality Evaluation Fashion Consumer Behavior The International Fashion Industry Basic Design or Menswear Apparel II:Assembly and Production Merchandise Planning and Control History of Dress and Fashion Product Line Development Fashion Promotion

COURSE DESCRIPTIONS Fash 110. INTRODUCTION TO THE FASHION INDUSTRY This course introduces the fundamentals of fashion and the basic principles that govern fashion evolution, organization, and merchandising. Students will be exposed to all avenues of employment in the industry and will analyze its basic structure. 3 credits. Fash 120. CONTEMPORARY FASHION ANALYSIS This course is an analysis of the aesthetic components of fashionable clothing as an expression and product of the times. Students will survey clothing and textile designers, build a fashion vernacular, and research fashion designers from past and present. 3 credits. Fash 130. INTRODUCTION TO FASHION CONSTRUCTION An overview of terminology, processes, and equipment basic to an understanding of textile products and apparel construction. Consumer studies of women’s, men’s and children’s apparel assembly quality. Construction of two simple fashion items, and samples of seams, seam finishes, darts, gathering etc. to be completed during this course. 3 credits. Fash 200. International Fashion Travel Experience The fashion industry is a global enterprise. Every two years an international trip offers students the opportunity to experience its dynamics first-hand. A rotation of Paris (2006), Milan/Venice/Florence (2008), and London (2010) presently exists. Students may travel for non-credit or request one credit for this travel. 1 credit.

FASHION MERCHANDISING

Fash 240. THE INTERNATIONAL FASHION INDUSTRY Advanced study of the fashion industry including an analysis of the interrelationships among producers, manufacturers, retailers, and consumers in the national and international marketplace. Roles of managers and buyers will be explored with an eye to the methodology of contemporary retailing. Analysis and implications of fashion trends and current issues facing retailers are examined through the applications of fashion theory and professional trade and research journals. Prerequisite: Fash 110. 3 credits. Fash 300. BASIC DESIGN A fundamental study of fashion design methodology, with attention to inspiration sources, gender, specific need and age requirements of individuals. Specific areas include fashion and figure illustration, menswear design, children’s wear design, special needs design, flat pattern, fabric draping, and textile design execution. 3 credits. Fash 310. MENSWEAR A study of the menswear industry with emphasis on garment style, fit and quality, sizing, assembly techniques, fabrics terminology, trade associations, international issues and designer presence. A man’s shirt will be constructed. Prerequisite: Fash 130. 3 credits. Fash 330. TEXTILES FOR APPAREL A basic study of fibers, yarns, fabric construction, finishes, and dyeing and printing processes as these relate to the end-use performance of textile products for use in the apparel industry. Corequisite 331. 3 credits.

Fash 205. APPAREL I: QUALITY EVALUATION Analysis of apparel structure and the relationship between apparel features, price, and quality in domestic and foreign produced goods. Focus on development of technical vocabulary and skill in assessing overall apparel quality. Some clothing assembly will be performed. Laboratory experiences. Prerequisite: Fash130. 4 credits.

Fash 331. TEXTILE SCIENCE LAB This course is a corequisite for Fash 231: Textiles for Apparel. Students will examine fibers, yarns and fabrics for identification, performance and end use characterization. Testing procedures as to shrinkage, absorbency, weaving, water repellency, colorfastness, etc will be performed. Corequisite: Fash 330. 1 credit.

Fash 230. FASHION CONSUMER BEHAVIOR This course will deal completely with the fashion industry consumer. Areas studied will include: how they perceive, learn, remember, utilize culture, personality, attitudes, the fashion life cycle, social psychology, and how corporations appeal to, compel and interact with them in the domestic and global arenas. 3 credits.

Fash 350. APPAREL II: ASSEMBLY AND PRODUCTION Organizational and assembly processes involved in custom-made and ready-to-wear apparel. Students will identify and define business and production terminology as used by the apparel manufacturing industry. Examination of the relationship between fi t, pattern alteration, assembly sequence and alteration of ready-to-wear will be pursued. Laboratory experience will include a serged, silk-like and fully lined garment. Prerequisite: Fash 200. 4 credits.

Independent Study in Textiles and Clothing Electives from other departments upon department director’s approval.

2010-2011 Mercyhurst College Course Catalog • www.mercyhurst.edu


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