Meng Shi Sean Lee Donald Chow Michelle Guarino
The pioneer to online education through ease and interaction
A community of learners and builders of the next generation
The pioneer to online education through ease and interaction
We are an online education site for coding
A community of learners and builders of the next generation
The pioneer to online education through ease and interaction
We are an online education site for coding
A community of learners and builders of the next generation
The pioneer to online education through ease and interaction
We are an online education site for coding
A community of learners and builders of the next generation
“Everybody in this country should learn how to program a computer... because it teaches you how to think� Steve Jobs
STRENGTHS
WEAKNESSES
Free Registration: Fast + Invitations Code Year: New Year Resolution Interactive Learning Tool Enough Money: $12.5m School Curriculum
Online Learning Accountability Lack of Commitment Lack of Physical Infrastructure Learning by Copying Information Structure Inexperienced Youth Coders Teaching Coders Low User’s Traffic Unclear Income Sources Community
OPPORTUNITIES
THREATS
Tool + Creation Method Web + High Demand Design: Information Architecture Interactive Web Course Structure + Exercises “Resume Worthy” Community
Too Many Competitors Low Entry Bar Frustration Lack of Results New Technology Investor Dissatisfaction
User Research
User Research
Obstacles
Percentage of Global Internet Users who visit Codecademy Daily
8%
6%
4%
2%
0 2011
2012
2013
User Research
Obstacles
User Research
10%
10%
10%
10%
20%
40%
Drop off Because of Poor Guidance
Currently only 10% to 15% of users continue use of Codecademy
Drop off Because of Method of Thinking Drop off Because of Frustration Drop off Because of Time Commitment Drop off Because of Difficulty of Use
EXPANDING CHANNELS OF COMMUNITY
CREATE A REVENUE STREAM
PLAYFUL LEARNING ENVIRONMENT
EXPANDING CHANNELS OF COMMUNITY
CREATE A REVENUE STREAM
PLAYFUL LEARNING ENVIRONMENT
EXPANDING CHANNELS OF COMMUNITY
CREATE A REVENUE STREAM
PLAYFUL LEARNING ENVIRONMENT
EXPANDING CHANNELS OF COMMUNITY
CREATE A REVENUE STREAM
PLAYFUL LEARNING ENVIRONMENT
EXPANDING CHANNELS OF COMMUNITY
Our Community A home for learners to work both online and off
EXPANDING CHANNELS OF COMMUNITY
Our Community A home for learners to work both online and off
EXPANDING CHANNELS OF COMMUNITY
Our Community A home for learners to work both online and off
EXPANDING CHANNELS OF COMMUNICATION
Creating the Community Training Local to Global
EXPANDING CHANNELS OF COMMUNICATION
Creating the Community Training Local to Global
CREATE REVENUE STREAM
Freemium
Sharing our knowledge with everyone where all online courses are free a full curriculum for certification is priced includes a personal representative, course structure, projects, quizzes, tests, deadlines and preference for recruitment.
PLAYFUL LEARNING ENVIRONMENT
Learn The Fundamentals Tangible Learning and Interactive Visualizations
PLAYFUL LEARNING ENVIRONMENT
PLAYFUL LEARNING ENVIRONMENT
PLAYFUL LEARNING ENVIRONMENT
Learning the Fundamentals Tangible Learning + Interactive Visualizations
PLAYFUL LEARNING ENVIRONMENT
Learn by Language Step by Step This is what we currently have in place
Learning the Fundamentals Tangible Learning + Interactive Visualizations
PLAYFUL LEARNING ENVIRONMENT
Learn by Language
Learning by Project
Learning by Exploration
Step by Step This is what we currently have in place
Goal and Project Oriented
Open Coding with No Boundaries
Learning the Fundamentals Tangible Learning + Interactive Visualizations
PLAYFUL LEARNING ENVIRONMENT
Learn by Language
Learning by Project
Learning by Exploration
Step by Step This is what we currently have in place
Goal and Project Oriented
Open Coding with No Boundaries
Certification For Languages. Achievements and Specialties
Learning the Fundamentals Tangible Learning + Interactive Visualizations
PLAYFUL LEARNING ENVIRONMENT
Learn by Language
Learning by Project
Learning by Exploration
Step by Step This is what we currently have in place
Goal and Project Oriented
Open Coding with No Boundaries
Certification For Languages. Achievements and Specialties
Opportunities and Recruitment Recommendations and Applications for Pro-Bono, Freelancing, Part-Time and Full-Time coding opportunities.
Social Impact
We will create the coders of the next generation. Itunes was made by a small group of coders and created a 7b company
We can increase the market size 10x with our coders We will create opportunity for minority groups "The developing world may have the opportunity to skip entire layers of infrastructure... telephone poles with all the copper wire... billions of dollars on malls... that could save a tremendous amount of energy, building materials, time, and money." Jeff Bezos, Founder and CEO, Amazon.com
We will continually update our knowledge and save time, money and E-Waste
Finances Now
14,000,000
10,000,000
6,000,000
Research and Development
2,000,000
Users # 0
Revenue
-2,000,000
Profit
Profit Rate
2013
2014
2015
2016
2017
Finances in the Future
Finances Now
14,000,000
10,000,000
6,000,000
Research and Development
2,000,000
Users # 0
Revenue
-2,000,000
Profit
Profit Rate
2013
2014
2015
2016
2017
Our Fire
Our Fire
We started to build our civilization
Our Fire
We started to build our civilization
We started to industrialize
Our Fire
We started to build our civilization
We started to industrialize
And now information technology