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its actual date: the Facebook page, the Twitter account, the tumblr photoblog linked to the Instagram app, as well as the “teasing” blog. All of this allows participants to stay connected, as they create, share and contribute to content.
“Discussions, highlights and the simplest form of individual participation are totally changed with the relevance of digital technology” With the increasing importance of Twitter now, it is not possible to announce any event without its hashtag, allowing anyone to exchange about this subject on the social networks. The hashtag is the key tool in the communication process, and the tag should be continuously used throughout the various phases of the event – from start to finish!
Not only attendants but your best ambassadors Facebook, Twitter and Instagram are running at full speed, serving as an event’s natural communication tool. The impact rate of an event is no longer tied to the number of participants, but instead the number of posts, shares and promotional content posted about the event. Delegates are transformed into your best promoters, if you utilize them properly and give them the means to connect! If given the opportunity, they will create a positive image of an event through posts, likes and followers on Facebook or Instragram. Digital content and wireless connections are constantly changing the focus of the participants – and your job is to make sure that all the groundwork for a successful 2.0 promotion is made in advance!
After the congress: Don’t stop! After the end of a congress, keep the participants in the positive and constructive atmosphere by reminding them about images, content and videos through social media sites. Keep providing them with content by putting all videos online through channels like YouTube or Vimeo to prolong the experience and widen the diffusion. Slideshare is now the new meeting point for all congress presentations, another great tool to be used wisely to improve your online reputation!
From providing wireless to Destination Yield Management The most important priority for any congress destination is free, permanent and optimal wireless connection. The delegate’s starting point must be
a destination website specifically dedicated to the congress he is attending.
“This is called DYM, Destination Yield Management” The main objective of this website is to propose relevant commercial and touristic products, related to information integrated in real time, also known as big or smart data. Imagine a website automatically accessible each time our congress delegate gets connected to this wireless network in all parts of the city. This website will show dynamic content according to the connection time, geo localization, proximity of public transportation or even the weather conditions. Here we come with a new trend that allows destinations to propose content. Create a website specifically dedicated to the event - highly personalized to propose adapted and relevant content to the user. This is called DYM, Destination Yield Management.