March 2018 Issue of In Business Magazine

MAR. 2018

Giving Guide: Prepare for Arizona Gives Day on April 3rd

Social Entrepreneurship Shaping the (Right) Way to Do Business Tax Cuts and Jobs Act The Numbers Game for Market Gain

Handwriting in the Digital Age $4.95 INBUSINESSPHX.COM

THIS ISSUE National Association of Women Business Owners – Phoenix

Because no two clients are ever the same.

TM

Understanding what makes you unique.® www.swlaw.com

JAMES P. MELENDRES | 602.382.6555 | JMELENDRES@SWLAW.COM SNELL & WILMER | ONE ARIZONA CENTER | 400 EAST VAN BUREN STREET | SUITE 1900 | PHOENIX, AZ 85004 DENVER | LAS VEGAS | LOS ANGELES | LOS CABOS | ORANGE COUNTY | PHOENIX | RENO | SALT LAKE CITY | TUCSON

MARCH 2018

COVER STORY

26

Social Entrepreneurship: Shaping the (Right) Way to Do Business

Strong business goes hand in hand with strong community. From individual professionals to leadership within major corporations, local business leaders share programs and events that express their belief in using business to accomplish a social good.

FEATURES

32

The Tax Cuts and Jobs Act of 2017

Some changes are explicitly defined; some effects will unfold.

34

Money, the Final ‘Off Limits’ Topic

In this final installment of his three-part series on Finance and Workforce, George Grombacher discusses the value of businesses fostering open discussion to improve employees’ personal financial literacy.

MAGAZINE

MAR. 2018

IN BUSINESS

Giving Guide: Prepare for Arizona Gives Day on April 3rd

SOCIAL

Social Entrepren eurship Shaping

ENTREPRENEURS

the Way to Do (Right) Business

MARCH

Tax Cuts and Jobs Act Game Market Gain Handwrit ing Digital Agein the

2018

The Numbers for

• INBUSINESSPHX.COM

THIS ISSUE

National Association Women Business of Owners – Phoenix

$4.95 INBUSINESSPHX.COM

DON’T MISS OUT!

Get a year of In Business Magazine Subscribe now at inbusinessphx.com

PARTNER SECTION

38

How Firms Manipulate Numbers for Market Gain

How do businesses know the real strength of the firms they’re intending to partner with? Ken Beckrich discusses accounting sleight of hand to watch out for.

Guest Editor

Adam Goodman, president and CEO of Goodmans Interior Structures, introduces the “Social Entrepreneurship” issue.

CRE

“Phoenix a Top Industrial Market,” “Spec Tech Taken,” “MultiTenant ‘High Rise’” and “AZ’s First All-Vegan Grocery”

20

Healthcare

“UA Physician-Scientist Awarded Grant for Schizophrenia Diagnostic Test,” “Sonora Quest Laboratories Launches Mobile-Friendly Website” and “Driving Supply Chain Excellence in the Health Sector”

22

Technology

“Gamification App as Management Tool,” “Digitization Coming to the Fore in Construction” and “Handwriting Tech Poised for Exciting Year”

24

DEPARTMENTS

9

18

Legal

Deadline is looming as international compliance rules are coming into play in data breach issues.

33

Books

Celebrating 30 years of serving the women business owners of Phoenix

Spring 2018 • nawbo.org/phoenix

Serving as President of NAWBO Phoenix is an Extraordinary Experience!!

by Julie S. Cook

I’m privileged to be on this board with women who are contributing their time and talents for the greater good of the organization. Their dedication to NAWBO (National Association of Women Business Owners) Phoenix and to the success of our programs is unbelievable.

During this year, our pillars are to Collaborate, Communicate and Connect with each other for the purpose of personal and business growth.

Our educational components, from our monthly luncheons to our mentoring program, are well-known and continue to set us apart.

We are women who are serious about our businesses, and we need and want to be part of this organization, which helps to provide us with tools that support our individual success.

Here are a few of our many ongoing programs: Mentoring Program — This helps guide our members who have been in business beyond the startup phase with additional expertise.

Rise Up Program — Being aware of the need for diversity is one thing, but making that happen is another, and that is exactly what this program brings to our organization: inclusion on the highest level.

Public Policy/Advocacy — Our organization was originally built to open doors for women entrepreneurs by transforming public policy and influencing opinion makers.

These are just a few of the many programs about which we are passionate.

When was the last time you were challenged to step out of your comfort zone and take a leap of faith to experience an opportunity to help transform you and your business? You will be happy you did.

Consider yourself invited.

Join us the second Wednesday of each month at the Gainey Ranch Golf Club, 11 a.m. to 1 p.m.

To learn about our programs, go to NAWBO.org/Phoenix

Julie S. Cook President, NAWBO Phoenix Owner, Idea Three Creative P.O. Box 32020 Mesa AZ 85275 Tel: (480) 390-0495 Email: julie@ideathree.com Web: www.ideathree.com

ABOUT NAWBO

Respectfully submitted, Julie S. Cook President, NAWBO Phoenix

NAWBO® prides itself on being a global beacon for influence, ingenuity and action and is uniquely positioned to provide incisive commentary on issues of importance to women business owners.

NAWBO Phoenix propels women entrepreneurs into economic, social and political spheres of power.

We host networking and education events throughout the valley each month, open to both members and guests. Check out our calendar at nawbo.org/phoenix and join us!

Take advantage of this great networking opportunity by bringing business cards and making connections.

For more infomation, visit www.nawbo.org/phoenix.

Phoenix Metropolitan Chapter of the National Association of Women Business Owners 7949 E Acoma Dr., #207, Scottsdale, Arizona 85260 480-289-5768 • info@NAWBOphx.org

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nawbo.org/phoenix

43

NAWBO NEWS

National Association of Women Business Owners – Phoenix

SPECIAL SECTION

Giving Guide ARIZONA

Presents

Connecting business with our community

GIVE ON APRIL 3, 2018

51

2018 Arizona Giving Guide

10

Feedback

Bill Backus, Cindy Gordon and Ro Rusnock respond to In Business Magazine’s burning business question of the month.

11

Briefs

“Swim School Opens Its Franchise Model in Gilbert,” “Office Design Expresses Company Purpose,” “Tracking Privilege Access,” “For Cyber Security and Compliance,” “HardwareIndependent Wi-Fi,” “Looking Good,” “Local Homebuilder Takes the ‘LEED’ in Green Homebuilding” and “What Nonprofits Need to Know When Choosing a Bank”

14

By the Numbers

Woman-owned firms are a recognized force in the economy.

Where does Arizona rank in that growth?

15

From the Top

Bassel Osmani put the focus on eating healthy when he cofounded Pita Jungle.

16

Startups

“Startup Support,” “Unblocking Blockchain” and “Invigorating the Valley’s Tech Growth”

New releases give fresh insights on business thinking.

40

Assets

2018 Mercedes Benz AMG GLE 43 Plus: Mix business with pleasure over 18 holes.

42

Power Lunch

Hearth ‘61 – A View Forward and Back Plus: Local dining spots famed for their history and food.

66

Roundtable

Supplier integration can be great for a company, but getting there means changing how employee managers work together and operate with external parties.

ON THE AGENDA

35

Spotlight

ATHENA HAIL Awards — ATHENA Valley of the Sun 2018 Arizona Tech Innovation Summit — Arizona Chamber of Commerce and Industry

36

Calendar

Business events throughout the Valley

MAR. 2018

4

INBUSINESSPHX.COM

The Arizona Giving Guide is a resource to help businesses connect with nonprofits to support our community as we lead up to Arizona Gives Day on April 3. azgives.org

MORE SWIPING,

more rewarding

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AMAZING CASH®1 FOR BUSINESS

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with $7,500 spend in the first 90 days

with $7,500 spend in the first 90 days

Ask your teller about more rewarding options. *Credit cards are subject to credit approval. Certain terms, conditions and restrictions apply. See your Business Credit Card Application and Agreement and Disclosures for more details. All offers are for new business card accounts, may not be available with all card types and subject to change at any time. The APRs mentioned are accurate as of 6/15/17 and actual APR may vary with the market based on the Prime Rate as published in the Wall Street Journal.

1) AmaZing Cash® Back and AmaZing Rewards® Points for Business: Cardholder will earn cash back or rewards points on all net purchases. 3% cash back or 3x rewards points is earned on office supplies, wireless telephone services, computer network services and telecommunications services and equipment. 2% cash back or 2x rewards points is earned on airlines and car rentals when the purchase is made directly with the airline or car rental company. 1% cash back or 1x rewards points is earned on all other. 3%/3x and 2%/2x apply to the first $150,000 in combined purchases per calendar year, then 1%/1x applies thereafter. Rewards are not earned on transactional items such as cash advances, balance transfers, returned merchandise, etc. Must have at least $25 earned cash back or 2,500 points in order to redeem. For AmaZing Rewards Points, Purchases must be redeemed within 90 days of purchase date. Account must be in good standing. See the AmaZing Cash Back for Business or AmaZing Rewards for Business Program Terms and Conditions for full details. 2) Welcome Bonus Cash: Bonus offer applies to new AmaZing Cash for Business and AmaZing Rate for Business Credit Cards. Bonus not available to clients with previous or existing National Bank of Arizona credit card account. One bonus payment is allowed per business, not per account or per card. Transactional items such as cash advances, balance transfers, returned merchandise, etc. do not qualify toward $7,500 spend amount. AmaZing Cash for Business bonus cash will be added to your cash back balance and AmaZing Rate for Business bonus cash will be applied as a statement credit within 4 to 6 weeks from the end of the 90-day promotion. Certain terms, conditions and restrictions apply. 3) Welcome Bonus Reward Points: Bonus offer applies to new AmaZing Rewards for Business Credit Cards. Bonus not available to clients with previous or existing National Bank of Arizona credit card account. One bonus payment is allowed per business, not per account or per card. Transactional items such as cash advances, balance transfers, returned merchandise, etc. do not qualify toward $7,500 spend amount. Bonus points will be added to your rewards points balance within 4 to 6 weeks from the end of the 90-day promotion. Certain terms, conditions and restrictions apply.

NBAZ.COM | A division of ZB, N.A. Member FDIC © 2017 ZB, N.A.

“

I would definitely refer other business owners to Stearns Bank. It’s a perfect fit for those who want to have a close relationship with their bank.

”

March 2018 In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.

PARTNER ORGANIZATIONS Kristen Merrifield, CEO Alliance of Arizona Nonprofits (602) 279-2966 www.arizonanonprofits.org Jess Roman, Interim Chief Executive Officer Arizona Small Business Association Central Office (602) 306-4000 Southern Arizona (520) 327-0222 www.asba.com

STEARNS BANK CUSTOMER

Lorraine Glaeser

Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 www.aztechcouncil.org

President and CEO, Streets of New York

Doug Bruhnke, Founder & President Global Chamber® (480) 595-5000 www.globalchamber.org

Find out how we can help your business.

Visit StearnsBank.com today!

Member FDIC

Julie S. Cook, President NAWBO Phoenix Metro Chapter (480) 289-5768 www.nawbophx.org

follow us

Anne Gill, President & CEO Tempe Chamber of Commerce (480) 967-7891 www.tempechamber.org Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona. As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities.

The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessmag.com.

ASSOCIATE PARTNERS Ahwatukee Foothills Chamber of Commerce ahwatukeechamber.com Arizona Chamber of Commerce & Industry azchamber.com Arizona Hispanic Chamber of Commerce azhcc.com The Black Chamber of Arizona phoenixblackchamber.com Chandler Chamber of Commerce chandlerchamber.com Economic Club of Phoenix econclubphx.org Glendale Chamber of Commerce glendaleazchamber.org Greater Phoenix Chamber of Commerce phoenixchamber.com Greater Phoenix Gay & Lesbian Chamber of Commerce gpglcc.org Mesa Chamber of Commerce mesachamber.org North Phoenix Chamber of Commerce northphoenixchamber.com Peoria Chamber of Commerce peoriachamber.com Phoenix Metro Chamber of Commerce phoenixmetrochamber.com Scottsdale Area Chamber of Commerce scottsdalechamber.com Surprise Regional Chamber of Commerce surpriseregionalchamber.com WESTMARC westmarc.org

6

MAR. 2018

INBUSINESSPHX.COM

Thanks, boss.

Dental is the third most requested benefit.

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01

WHEN BUSINESS BOOMS, BOOM BACK.

March 2018

VOL. 9, NO. 3

Publisher Rick McCartney

Editor RaeAnne Marsh

Art Director Benjamin Little

Contributing Writers

John Barchie Gary Baum Ken Beckrich James Breeze George Grombacher Kate Hickman Mike Hunter Dr. Thomas J. Kull Robyn Moore Pete Quinn Dr. Eugene S. Schneller Skyler Scott Geri Stengel

ADVERTISING

Take advantage of special financing offers designed to help your business grow.

At Bank of the West, we listen closely and work with you to craft smart, personalized banking solutions that meet your needs. That’s why we’re proud to offer OwnerOccupied Commercial Real Estate Loans with 20-year fixed-rate term with 20-year amortization. Call a business banker today to start the conversation.

1

President & CEO Rick McCartney

Editorial Director RaeAnne Marsh

Contact a business banker today:

Senior Art Director Benjamin Little

Chris Crafton 623-334-7186

Financial Manager Tom Beyer

Paul Menchaca 480-372-1628

1. Offers valid for applications received and completed between May 20, 2017 through July 7, 2017. Loans and lines are subject to credit approval and for business purposes only. Conditions, fees and restrictions may apply. Offers available for new Bank of the West loans and lines of credit. Offers require automatic payments from a Bank of the West Business Checking account. Rates and terms are subject to change at any time without prior notice.

2. The closing cost credit will be applied on the settlement statement as credit towards third-party fees such as appraisal, title policy and environmental fees incurred during the loan process. If the actual third party costs incurred are less than the advertised credit amount, no additional credit will be given. The fee credit cannot be combined with other loan offers. A credit up to $1,000 will be applied for loans between $150,000 and $500,000. A credit up to $2,000 will be applied for loans between $500,001 and $1,000,000. A credit up to $3,000 will be applied for loans between $1,000,001 and $2,500,000.

3. SBA loans from Bank of the West are in participation with the US Small Business Administration. Loans are subject to approval in accordance with both Bank of the West and SBA eligibility and lending guidelines. Certain fees, conditions and additional restrictions may apply.

4. A good faith deposit will be required upon accepting Bank of the West approval. If applicant withdraws the loan request after issuance and acceptance of Bank of the West’s Commitment Letter, all third-party costs incurred must be paid by the borrower. A credit up to $3,000 will be applied for SBA loans between $150,001 and $1,000,000. A credit up to $5,000 will be applied for SBA loans between $1,000,001 and $5,000,000. A credit up to $10,000 will be applied for SBA loans between $5,000,001 and $15,000,000. Credit cannot be applied toward SBA packaging or participation fee.

5. Bank of the West Prime + 0.5% rate is for new or existing Bank of the West customers who have or open a new Choice or Analyzed business checking account with Bank of the West. Available for Business Lines of Credit up to $750,000. After 12 months, a minimum rate of 4% applies. Bank of the West Prime is 4.00% as of March 22, 2017, and subject to change.

6. For new accounts, minimum opening deposit of $100 required; the monthly service charge of $20 on Choice Business Checking will be rebated for the first two statement cycles. Ask a banker about ways to waive the monthly service charge thereafter. Additional terms and conditions and fees apply.

7. Account charges based on service usage less earnings credits, based on balances, and may offset fees. See current Analyzed Business Checking Schedule of Fees for details. Minimum opening deposit of $100.

MAR. 2018 DATES

BLEED 4.875” w x 9.875” h TRIM 4.875” w x 9.875” h

MECH DATE

03-27-17

CLOSE DATE None

Events Amy Corben

Inform Us: Send press releases and your editorial ideas to editor@inbusinessmag.com.

2

• Up to $3,000 in closing cost savings on Owner-Occupied Commercial Real Estate Loans up to $2.5 million or up to $10,000 savings on Owner3 4 Occupied Commercial Real Estate SBA Loans up to $15 million. Closing cost credit is determined by loan amount.

5 6 • Prime +0.5% on a Secured Business Line of Credit with a new Choice or 7 Analyzed Business Checking account.

8

Louise Ferrari Camron McCartney Kelly Richards Parker Shipe Cami Shore

More: Visit your one-stop resource for everything business at www.inbusinessphx.com.

For a full monthly calendar of business-related events, please visit our website.

And for a limited time we are also offering:

SPECS

Operations Louise Ferrari

Business Development

Office Manager Allie Schimmel

Accounting Manager Todd Juhl

Corporate Office InMedia Company

at Galvanize Phoenix Campus 515 E. Grant St., Suite 150 Phoenix, AZ 85004 T: (480) 588-9505

info@inmediacompany.com

www.inmediacompany.com Vol. 9, No. 3. In Business Magazine is published 12 times per year by InMedia Company. POSTMASTER: Send address changes to InMedia Company, 515 E. Grant Road, Suite 150, Phoenix, AZ 85004. To subscribe to In Business Magazine, please send check or money order for one-year subscription of $24.95 to InMedia Company, 515 E. Grant Road, Suite 150, Phoenix, AZ 85004 or visit inbusinessphx.com. We appreciate your editorial submissions, news and photos for review by our editorial staff. You July send to editor@inbusinessmag.com or mail to the address above. All letters sent to In Business Magazine will be treated as unconditionally assigned for publication, copyright purposes and use in any publication, website or brochure. InMedia accepts no responsibility for unsolicited manuscripts, photographs or other artwork. Submissions will not be returned unless accompanied by a self-addressed, stamped envelope. InMedia Company, LLC reserves the right to refuse certain advertising and is not liable for advertisers’ claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of InMedia. InMedia Company considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. Each business opportunity and/or investment inherently contains certain risks, and it is suggested that the prospective investors consult their attorney and/ or financial professional. © 2018 InMedia Company, LLC. All rights reserved.

No part of this magazine July be reproduced or transmitted in any form or by any means without written permission by the publisher.

NOTES

LINKS

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40562_BOW_WAREHOUSE.TIF (CMYK; 884 PPI, 881 PPI; 33.93%, 34.03%), BOW_BNPP_P. EPS (56.36%)

INBUSINESSPHX.COM

ADAM GOODMAN, GOODMANS INTERIOR STRUCTURES

An Open Letter to Phoenix Capitalists Adam Goodman, president and CEO of Goodmans Interior Structures, is the third generation to lead the family business. Following the tradition of innovation established by his father and grandfather, Goodman has used his leadership roles to help the company adapt to changing markets and anticipate opportunities for growth.

Goodmans is now challenging customers to understand the purpose of office space and to rethink traditional office planning paradigms.

Community organizations with which Goodman has held leadership positions include the Jewish Community Center of Greater Phoenix, the WP Carey School of Business Economic Club of Phoenix, the State of Arizona Secretary of State’s Commerce Council, First Place AZ, the Phoenix Symphony and Independent Newsmedia, among many others.

As a business leader in a for-profit company, you create jobs, build markets and grow the economy. While your achievements should be celebrated, instead they are increasingly vilified.

For example, a recent Harvard University study found that 51 percent of U.S. adults under 30 have a negative view of capitalism.

This generational animosity is born out of a lifelong media diet of Enron, WorldCom, Tyco, Volkswagen and other headline-grabbing bad actors. The contemporary narrative about business has been perverted into cartoonish stereotypes of selfish, sinister bosses who exploit people and resources. Think “The Simpsons’” Mr. Burns, without the charm.

A growing number of local business executives have a different vision. We believe the purpose of business is more ambitious than the mere pursuit of profit. Profit is essential, of course, but it would be unfulfilling if it were a company’s only objective. Instead, our businesses have declared a higher purpose by which the engine of capitalism can be used to solve societal problems … while also generating a profit.

We have organized ourselves under the banner of Conscious Capitalism Arizona, and we are eager to expose other Arizona businesses to these ideas. This is why I was delighted to work with In Business Magazine editor RaeAnne Marsh for this issue’s cover story, which explores the way businesses put the concept of Social Entrepreneurship into practice to benefit our community.

These pages cover diverse other topics, from healthcare and technology to where to take a client for a business lunch. Several feature articles delve into financial issues. One looks at how the new Tax Cuts and Jobs Act impacts differently on businesses of different sizes.

The examination of “How Firms Manipulate Numbers for Market Gain” was prompted by the question “How do businesses know the real strength of the firms they’re intending to partner with?” and “Money, the Final ‘Off Limits’ Topic” — the third installment of a three-part series on organizations’ role in personal finance literacy — discusses how businesses can foster open discussion to improve employees’ personal financial literacy.

Also in this issue, In Business Magazine presents its annual Giving Guide to support Arizona Gives Day (April 3). The Giving Guide, prepared in partnership with Alliance of Arizona Nonprofits, provides a list of all participating organizations to help businesses and individuals marshal their fundraising efforts to effect change in the Valley and beyond.

I hope this issue of In Business Magazine inspires you to declare a higher purpose for your company.

Sincerely,

Rick Weekly McCartney Podcast ® hosted by

SAVE THE DATE: We are pleased to announce our weekly podcast with our publisher Rick McCartney starting Monday, March 12, 2018.

Visit inbusinessphx.com for more.

GOING, GOING …

GOOD Under Goodman’s leadership, the company has developed many innovative programs to give back to the community and has earned numerous recognitions that include being named in 2014 to the Game Changers 500 list as one of the top 500 companies in the world using business as a force for social change. In 2015 Goodmans became the first Benefit Corporation registered in the State of Arizona.

Adam Goodman Chief Executive Officer Goodmans Interior Structures

CONNECT WITH US:

Conscious Caring At one point it was considered an anomaly for a business to excessively focus on doing an abundance of good beyond giving

Story Ideas/PR: editor@ inbusinessphx.com

or a department of Social Corporate Responsibility.

Business Events/ Connections: businessevents@ inbusinessphx.com

money to local charity and bonuses at the end of the year to its

We want to thank Adam for working

employees. Now, businessowners, employees and even clients

with us on this issue and for his incredible

are doing so much more. As Adam Goodman alludes to above,

efforts to do better for his people and

these Conscious Capitalists in Arizona are quickly becoming the

community. He is a shining example of

norm. While some businesses, including Goodmans, are taking

what business can do to make a difference by getting involved on

advantage of the great opportunities to be truly authentic in their

all levels and leading through example by declaring Goodmans is a

efforts to give back, others are seeing great benefits to building

profitable business with a higher purpose.

business around giving back in ways that are led by employees

Publisher

MAGAZINE

MAR. 2018

IN BUSINESS

Giving Guide: Prepare for Arizona Gives Day on April 3rd

SOCIAL ENTREPRENEURS

Social Entrepren eurship Shaping the Way to Do (Right) Business

MARCH

Tax Cuts and Jobs Act

2018

The Numbers Game for Market

• INBUSINESSPHX.COM

THIS ISSUE

National Association Women Business of Owners – Phoenix

Gain Handwrit ing Digital Agein the $4.95 INBUSINESSPHX.COM

DON’T MISS OUT!

Get a year of In Business Magazine Subscribe now at inbusinessphx.com

—Rick McCartney,

Let us know what you think of this issue of In Business Magazine. Email our publisher at feedback@inbusinessmag.com.

Marketing/Exposure: advertise@ inbusinessphx.com Visit us online at www.inbusinessphx.com

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MAR. 2018

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VALLEY LEADERS SOUND OFF

Social entrepreneurship involves doing business to solve an ill or problem in the community. How does your company demonstrate social entrepreneurship, and what is the change you hope to foster?

FEEDBACK QUESTION: Let us know what you want to know from the Valley’s top business leaders. editor@inbusinessphx.com

BILL BACKUS

CINDY GORDON

RO RUSNOCK

Principal Backus Agency Sector: Public Relations

Owner Business Rescue Coaching, LLC Sector: Consulting

Owner Elements and Energy Sector: Consultant

Einstein said it best, “We shall require a substantially new manner of thinking if mankind is to survive.”

I’m going to come out and just say it — for me, it has never been about the money. Never. It’s about people and the passionate ideas that drive them to achieve their dream. Some dreamers are luckily handed an advantageous head start to life, while others, like myself, have to grind it out and hustle to make it happen.

Regardless of how we line up at the start of the race in life, we all have one thing in common: dreams. Which is why every quarter, I personally take on a dreamer’s passion to start his or her business and bring the idea to life. No talk of budget. No talk of money … just conversations of passion. I invest myself, full heartily, helping them design, craft and transform their vision into a successful business platform in hopes that one day they, too, pass it forward.

So, you can keep your cash. I prefer change.

Women love to help others and, yet, they are slow to ask for help themselves.

This is one of the reasons many struggle to build a thriving business. We bring female business owners together with their peers to discuss their pressing challenges. Knowing that others are coming to seek help breaks down the walls. Group members become powerful referral partners. These pieces lead to faster growth to their businesses.

Entrepreneurs need to step out of the weeds of the day-to-day work and look at the bigger picture of what their economic impact can be. It is our dream that women make a stronger economic impact than men, because we know they can. Entrepreneurs don’t have to figure out how to grow their business on their own; being a part of a facilitated community of support can turn a business job into an economic powerhouse.

At the fundamental level of Elements and Energy is a core purpose — to contribute to spiritual awareness and raise global consciousness so that we may live in a more peaceful world. In order to achieve peace in our world, each one of us must take 100 percent responsibility in creating peace and wellness inside of us, before we can ever have peace on the planet.

Elements and Energy promotes social entrepreneurship by advocating and teaching wellness through reshaping residential and commercial environments, recognizing the environments you live in is a direct reflection or a mirror, of your consciousness. We consult with both residential and commercial property owners to make positive energetic changes, which help them create spaces they love, in turn contributing to individuals thriving instead of living in mediocrity.

Backus Agency backusagency.com

For all past Feedbacks go online to inbusinessphx.com and see what Valley executives think on various business topics.

MAR. 2018

10

INBUSINESSPHX.COM

Backus Agency helps transform brands and businesses with the clarity of rigorous thinking and the courage of bold ideas. We opened our studio doors October of 2012 in Phoenix with a simple but compelling vision: to build a transparent consultancy as strong in its strategic thinking and management as it was in its creativity.

Business Rescue Coaching, LLC businessrescuecoaching.com By combining her training and experience as a Canadian CPA and a Certified Co-Active Professional Coach, Cindy Gordon puts a fun and interesting spin on helping business owners be more successful. She sees each client as unique and therefore looks to customize her service offerings to provide the best results possible.

Sign up for the monthly In Business Magazine eNewsletter at www.inbusinessphx.com. Look for survey questions and other research on our business community.

Elements and Energy elementsandenergy.com Ro Rusnock uses the art and science of placement — feng shui — to help conscious, heart-centered people create extraordinary lives from their external living spaces to their internal ways of being. Feng shui doesn’t just transform external spaces. By using feng shui tools, scientific principles, Ro support individuals to expand their leadership ability.

QUICK AND TO THE POINT

Swim School Opens Its Franchise Model in Gilbert British Swim School, best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, recently opened a location in the East Valley, at the LA Fitness on Gilbert Road in Gilbert.

The brand operates with more than 37 years of experience. Everything is branded — including tables by the pool, changing tents, swim caps, rings, diapers, etc. The Gilbert location is also currently sponsoring Campo Verde Basketball team and will have a presence at upcoming local community events.

The business model is to partner with other businesses in the area to bring the concept to communities, in this case with LA Fitness.

British Swim School operates within their pool system, and, by working with businesses in the area, is provided with exposure to a new

customer base. This also helps increase British Swim School’s chances to approach a new customer base and create brand awareness.

What attracted me to this franchise was its commitment to water safety for children and adults; water safety here is important because, even being in a desert, everyone has access to pools and lakes.

British Swim School offers a two-step curriculum teaching children and adults of all ages — some as young as three months — water safety and survival skills, along with swimming skill development. The brand operates in nearly 200 schools in 20 states within the U.S., holds around 12,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017. —Dejan Simurdic British Swim School britishswimschool.com

Photo courtesy of Ware Malcomb (bottom)

Office Design Expresses Company Purpose Moving into its new office and manufacturing headquarters whose 17,000 square feet more than doubled the size of its previous location, Western Window Systems hired Ware Malcolm to provide interior architecture and design services for the building. The new facility is part of Western Window Systems’ increased investment in engineering and manufacturing capabilities to accommodate the company’s future growth in generating innovative solutions for indoor-outdoor living.

“From our very first interview with Western Window Systems, we realized the company possessed a vibrant culture, rich with positivity and passion for their products. To capture this in the design of their new facility, our team sought to create areas that would cater to their high-energy atmosphere and showcase real-life applications of their products,” says Kevin Evernham, principal of the Phoenix office of Ware Malcomb, an international design firm that provides planning, architecture, interior design, branding and civil engineering services to commercial real estate and corporate clients. “An area that embodies their value of integrating work and fun is the central multipurpose space that serves as a reception and all-hands meeting area as well as an employee

BYTES

by Mike Hunter

Tracking Privilege Access PowerBroker for Networks is an agentless solution that controls what commands users can run, records sessions, alerts, and provides a complete audit trail of user activity on network devices via the command line. This is a firstof-its kind privilege management solution for network, IoT, ICS and SCADA devices from BeyondTrust, the leading cyber security company dedicated to preventing privilege misuse and stopping unauthorized access.

“PowerBroker for Networks moves ‘identity’ from a rolebased static event into an observable, fluid event where identity-change can be an Indicator of Compromise, or where SecOps can block access even for credentialed actors,” says Christopher Kissel, senior cybersecurity analyst with Frost & Sullivan. beyondtrust.com

For Cyber Security and Compliance The Secure Data Protection Platform (SDP2), engineered to solve key cyber security and compliance issues facing governments, was produced jointly by RackTop Systems, a leading provider of high-performance SoftwareDefined Storage embedded with advanced security, encryption and compliance, and Seagate Technology plc, a world leader in data storage solutions. The highperformance, simple, drop-in data storage solution to solving NIST 800-171 and the European Union’s General Data Protection Regulation (GDPR) security and compliance requirements was designed for use as file shares, storage for virtual machines, DevOps, databases and large data repositories, and is scalable to satisfy both small or remote offices, as well as large data center implementations. racktopsystems.com/sdp2

game area and lounge. All meeting rooms throughout the facility feature Western Window Systems window products, demonstrating the adaptability and functionality of their products.

“Western Window System’s spirited character inspired Ware Malcomb to integrate function, form and fun, which contributed to a very unique and exciting project.”

To maximize productivity, an expanded manufacturing area features state of the art CNCs and saws, additional loading docks, and an updated cooling system. Towering over the shop’s massive break room, which includes personal lockers, a TV, and arcade games, is a 925-square-foot mural by Phoenix artist Tato Caraveo.

—RaeAnne Marsh

HardwareIndependent Wi-Fi

Ware Malcomb waremalcomb.com

by CHARIOT Care/Home/Wi-Fi that simply work and are

Western Window Systems westernwindowsystems.com

uniform. affinegy.com

Broadband providers can now deliver whole home Wi-Fi services without being locked to single vendor or proprietary hardware, with the new CHARIOT release v6.5 from Affinegy, a global provider of service enablement software and connected device management. With its patentpending method of abstracting the proprietary features of Wi-Fi gateways and access points into easy user experiences, Affinegy’s CHARIOT Platform onboards new devices, leveraging the unique intelligence of the CHARIOT ACS that systematically neutralizes vendor specific parameters. The result: user interfaces provided

Amazon has grown from its humble beginnings as an online bookstore to become the world’s most valuable brand, ahead of Apple and Google, according to the latest Brand Finance Global 500 report. The e-commerce giant’s brand value increased by 42 percent year on year to a whopping US$150.8 billion. brandirectory.com/Brand-Finance-Global-500-Report.pdf

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QUICK AND TO THE POINT

LOOKING GOOD

Local Standouts Recognized for Achievements and Philanthropy ACHIEVEMENTS

Most Ethical Two Phoenix companies have been recognized by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, as among the 2018 World’s Most Ethical Companies: ON Semiconductor Corporation, a driver of energy-efficient innovations, and Avnet, a leading global technology distributor. Avnet’s consistency in leading with purpose and integrity has now been lauded by Ethisphere for five consecutive years. avnet.com • onsemi.com • worldsmostethicalcompanies.com/honorees

Most Admired For 2018, FORTUNE’s annual list of the World’s Most Admired Companies ranked Sprouts Farmers Market — famous for offering fresh, natural and organic products at prices that appeal to everyday grocery shoppers — at No. 4 in the Food and Drug Store category and No. 2 in the category for innovation, people management and quality of products and services. The World’s Most Admired Companies is a ranking of the world’s most respected and reputable companies and

Local Homebuilder Takes the ‘LEED’ in Green Homebuilding Following its design and development last year of nearly 300 Phoenix-area homes that either are or will be registered with the U.S. Green Building Council with the goal of earning LEED® certification, Maracay Homes opened LEED® communities Vista at Granite Crossing in Mesa and Villages at Rio Paseo in Goodyear early this year, continuing the homebuilder’s commitment to sustainability and environmental design.

The demand for green homes has continued to grow year after year. In fact, 91 percent of buyers in the 2013 National Association of Homebuyers study “What Home Buyers Really Want” listed Energy Star®-rated homes as their most-desired feature. However, in 2016, only 10 percent of new homes built were Energy Star® rated, according to the Environmental Protection Agency. And, in 2014, just 1 percent of single-family homes were certified with LEED®, the industry standard for green development.

is based on a survey of 3,900 executives, analysts, directors and experts. sprouts.com • fortune.com/worlds-most-admired-companies

PHILANTHROPY

Chas Roberts: $50,000 Donation Chas Roberts recently made a $50,000 donation to the Executive Council 70, a group of local professionals who are dedicated to organizing fundraising activities for local charities, including Phoenix Children’s Hospital. Chas Roberts A/C & Plumbing is a family-owned business with deep ties to the Phoenix Community. Executive Council Charities, originally formed in Phoenix in 1972, is a 501(c)(3) nonprofit corporation that has been assisting youth organizations for more than 45 years. chasroberts.com • ec70phx.com

Westgate Resorts Foundation: $20,000 Donation The Westgate Resorts Foundation is investing $20,000 in Mesa through grants to local nonprofits Maggie’s Place — $10,000 for The Elizabeth House to address youth and family homelessness; and A New Leaf — $10,000 for Faith House and Autumn House Shelters to address domestic violence. Westgate Painted Mountain Golf Resort recognized these community organizations at the resort recently, providing an opportunity for resort and nonprofit leadership to connect and collaborate. westgateresortsfoundation.org

MAR. 2018

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“Our road toward sustainable building practices began more than a decade ago when we committed to building only homes that were Energy Star® rated,” says Andy Warren, Maracay Homes president. “To date, all of our homes are Energy Star® certified, and building LEED® is just the next step in our journey to become the most sustainable homebuilder in Arizona.”

In 2017, Maracay introduced three neighborhoods containing homes with the opportunity for LEED® certification: The Preserve at Adora Trails in Gilbert, Hawthorn Manor in Chandler and Cottages at Rio Paseo in Goodyear.

LEED® Certified homes are designed to use 30 to 50 percent less energy than typical homes and include sustainability design elements such as water-efficient fixtures; LED lighting; energy-efficient heating and cooling systems; wi-fi-enabled, programmable thermostats; and more. —Mike Hunter Maracay Homes maracayhomes.com

What Nonprofits Need to Know When Choosing a Bank From managing cash flows to navigating tax-exempt regulations, banking plays an important role in the financial well-being of any nonprofit organization. So, when a nonprofit is looking to choose a bank, there are several factors to consider.

Realize that cash is not always necessary to secure credit or a loan. A common misconception is that nonprofits need cash to secure a loan. The right bank can outline potential alternatives to help secure the needed funding, while recognizing that personal guarantees may not be an option with a nonprofit.

Be treated like a for-profit business with nonprofit pricing. Nonprofits are in the business of asking for funding 24/7, so even nominal fees can add up and impact the bottom line. It’s imperative that the bank recognize this and work with the nonprofit on options to minimize fees, while maximizing earnings and efficiencies.

SmartAsset’s fourth annual study on the best cities for women in tech placed Mesa at 33rd, Phoenix at 41st and Gilbert at 58th. smartasset.com/mortgage/best-cities-for-women-in-tech-2018

Find a bank that is relationshipfocused. Because many nonprofits are traditionally deposit-only customers, many banks don’t invest in creating relationships with them like they do with other business clients that can have more complex needs.

A nonoprofit should make sure the bank it chooses values building relationships with nonprofit clients and will take the time with each to understand the mission and the value it brings to the community.

Select a bank that supports the financial goals and cause. A bank should be supportive of the nonprofit’s business planning needs and also support its mission.

An ideal bank will also connect the nonprofit with other bank clients looking to become involved in the sector that nonprofit serves.

—Kate Hickman, senior vice president with Alliance Bank of Arizona

Alliance Bank of Arizona alliancebankofarizona.com

METRICS & MEASUREMENTS

Woman-Owned Firms: A Force in the Economy

Arizona ranks 10th in growth of women-owned firms over 20 years

by Geri Stengel

ARIZONA AND PHOENIX RANKINGS AND PERCENTAGES Nationally, the number of woman-owned firms increased by 114 percent from 1997 to 2017, compared to just a 44-percent increase among all businesses.

Therefore, over the past 20 years, the number of woman-owned firms has grown at a rate 2.5 times faster than the national average.

Arizona is ranked 10th in growth of number of woman-owned firms over the past 20 years, with a 128.6-percent increase; 14th in growth of jobs created, with a 45.6-percent increase; and 18th in growth of firm revenues, with a 112.6-percent increase.

Phoenix is ranked 21st in growth of number of woman-owned firms among the top 50 U.S. metropolitan areas, with a 95.2-percent increase over the past 15 years; 39th in growth of jobs created, with an 18.2-percent increase; and 34th in growth of firm revenues, with a 54.6-percent increase.

The seventh annual “State of Women-Owned Businesses Report,” commissioned by American Express OPEN, analyzes growth trends over the past 20 years among the nation’s 11.6 million women-owned enterprises, which employ nearly 9 million people and generate more than $1.7 trillion in revenues.

As of 2017, there are 138,300 woman-owned business in Phoenix. These firms employ 105,700 people and generate $18 billion in revenues per year. Over the past 20 years, Phoenix has experienced growth rates lower than both the national average and Arizona for the number of woman-owned businesses, total employment and total revenues. Over the past year, however, Phoenix woman-owned businesses have performed better than Arizona, although still not as good as their counterparts nationally.

Much of the growth in women’s entrepreneurship in the United States over the past 20 years has been driven by women of color. But over this span of time, Arizona’s growth rate for Latina-owned businesses in terms of number of firms, total employment and total revenues was below the national average — although, interestingly, over the past year, the growth rate for the number of woman-owned firms and total revenues was much stronger than the national average.

Among Arizona Native American/Alaska Native womanowned businesses, the reverse has been true: Over these 20 years, growth rates were above average and overall revenues dramatically higher, but over the past year, the growth rate in terms of the number of firms, total employment and total revenues was lower than the national average.

For woman-owned businesses generally in Arizona, the growth rate in terms of the number of firms and total employment over the past 20 years was stronger than for

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7th Annual State of Women-owned Businesses Report bit.ly/women-business-report

Comparison of Arizona and Phoenix’s woman-owned firms data to the national numbers Total US

1997

2002

2007

2012

Number of Firms

5,417,034

6,489,483

7,793,139

9,878,397

11,313,900

11,615,600

Employment

7,076,081

7,146,229

7,579,876

8,431,614

8,976,100

8,985,200

27%

Sales ($000)

$818,669,084

$940,774,986

$1,202,115,758

$1,419,834,295

$1,622,763,800

$1,663,991,700

103.3%

2007

2012

2016 (est.)

2017 (est.)

Arizona

1997

2002

2016 (est.)

2017 (est.)

% Change,1997-2017 114.4%

% Change,1997-2017

88,780

109,748

138,080

182,425

203,200

202,900

Employment

101,601

128,926

147,392

144,906

149,500

147,900

45.6%

Sales ($000)

$11,304,658

$15,761,202

$21,795,502

$22,692,789

$24,669,700

$24,035,000

112.6%

Phoenix, AZ

MAR. 2018

American Express OPEN open.com

Growth of Woman-Owned Firms 1997-2017

Number of Firms

Geri Stengel is an American Express OPEN research advisor.

all business, and nearly the same for Arizona woman-owned businesses revenues. And compared to all woman-owned businesses in the U.S., Arizona woman-owned businesses experienced above-average growth rates in terms of the number of firms, overall employment and overall revenues.

But, over the past year, Arizona’s woman-owned businesses’ growth rates have lagged the national average. This is also true of Arizona woman-owned businesses compared to all businesses in the U.S. If revenues generated by Arizona woman-owned firms matched those currently generated by woman-owned businesses nationally, they would add $5 billion in revenues and 9,000 new jobs to the Arizona economy.

The report — which is based on data from the U.S. Census Bureau’s Survey of Business Owners and factors in relative changes in Gross Domestic Product — uses two types of rankings to evaluate economic vibrancy of woman-owned businesses by geography. The first metric — economic clout — ranks all 50 states (and the District of Columbia) and top metropolitan areas by the combined growth rates of womanowned businesses for number of firms, employment and revenues. For economic clout, Arizona ranked No. 10 and Phoenix No. 36 in 2017.

The second ranking is based on “employment vitality,” which is a combined measurement by geography of the employment growth rate of woman-owned businesses over the past 20 years and the average number of employees per womanowned business in 2017. For employment vitality, Arizona ranks No. 26 and Phoenix No. 40.

1997

2002

2007

2012

2016 (est.)

2017 (est.)

128.5%

% Change, 2002-2017

Number of Firms

N/A

70,816

83,379

121,689

136,700

138,300

95.3%

Employment

N/A

89,408

102,518

102,632

106,500

105,700

18.2%

Sales ($000)

N/A

$11,478,738

$15,911,873

$16,545,275

$18,040,900

$17,750,500

54.6%

Source: American Express OPEN’s 2018 “State of Women-owned Businesses Report”

Arizona has an estimated 202,900 woman-owned businesses, employing 147,900 and attributing to more than $24 billion according to the seventh annual State of Women-owned Businesses Report, a comprehensive report commissioned by American Express OPEN analyzing data from the U.S. Census Bureau’s Survey of Business Owners and factoring in relative changes in Gross Domestic Product (GDP). bit.ly/women-business-report

MINDING THEIR BUSINESS

Bassel Osmani Masters ‘The Art of Eating Healthy’ Secrets behind Pita Jungle’s successful franchise

by Robyn Moore

More than two decades ago, three Arizona State University students teamed up to open a health food restaurant called Pita Jungle, and today, it stands as the go-to spot for delicious, mindful cuisine with 20 locations throughout Arizona, half of which are franchises. The latest opening at Phoenix Sky Harbor International Airport took the concept to new heights.

Bassel Osmani founded Pita Jungle in 1994 with Nelly Kohsok and Fouad Khodr, acting on an idea they had discussed while attending ASU. The three friends often socialized outside of classes, and they all had a similar hard-working attitude and vision for the future. Upon graduating college, they all recognized a need for more healthy restaurants around the university’s Tempe campus, and set out to make a difference by leveraging their own personal experiences gained by working in the local restaurant industry. It was then that the vision for Pita Jungle was born.

“Pita Jungle was founded on the principle of serving the best quality food at a reasonable price with exceptional customer service,” says Osmani. “Instead of focusing on profit right out of the gates, we placed bringing people through the doors as our top priority. Another key component and differentiating factor for us was the vegan and vegetarian menu items. At the time when we started, there was only one nearby market offering these kinds of options, and our team wanted to make healthy, great-tasting food readily available for those leading both lifestyles.”

With only $15,000 and a vision, the trio opened the first Pita Jungle location in Tempe in 1994. They built the restaurant with their own hands, employing the help of only one handyman.

By 2000, Osmani , Kohsok and Khodr had opened two more locations and knew they had a winning business model. The first wave of franchisees that spurred the growth of Pita Jungle started from within, with its servers, cooks and managers.

They all understood and absorbed the Pita Jungle culture and food as well as the restaurant’s standards of exceptional customer service. The first of these franchises opened in 2008 in Gilbert; today, there are 10 franchise locations. The other 10 locations are owned by Osmani, Kohsok and Khodr.

Osmani credits timing and location for making the Pita Jungle franchise itself successful. “There was a window of time prior to the healthy green invasion that the Pita Jungle franchise took advantage of, thus preceding the competition and achieving brand presence in relevant sites that would appeal to a large demographic.”

Early into the franchise development, Pita Jungle perfected its service-food-price balance, which Osmani calls the “trinity.”

He says this provides their franchisees a valuable road map to achieve a success similar to what he and his partners have experienced with their existing locations.

While customers can experience the same service, food and price at any Pita Jungle, each location is also different in its own way. Each is designed to have a unique character that is reflective of the times and the locality. From the unique décor and original artwork by local artists, to the custom, handpicked music playlist and creative non-formulaic staff, there are no cookie-cutter locations for Pita Jungle.

“This has definitively been an elemental piece that differentiated our restaurants and made us stand out and therefore succeed over other concepts and the larger chain restaurants,” says Osmani.

Pita Jungle has wowed its customers since day one and mastered “The Art of Eating Healthy” with its mission of helping guests sustain a healthy and balanced lifestyle.

The restaurant serves up a diverse menu of tasty, fresh, wholesome foods, including a variety of vegetarian, vegan and gluten-free options. Pita Jungle’s menu is influenced by tastes from around the globe, with the benefits of the Mediterranean diet always apparent through the use of healthy lean proteins, veggies, legumes, nuts, grains and fruit.

“The people and the food are what really make our business model successful, and we are extremely grateful for that,” Osmani says. “We are looking forward to more growth in 2018.”

In addition to the 20 Arizona locations, Pita Jungle has one location in Newport Beach, California, and has plans to continue opening new locations in Arizona and nationwide.

Pita Jungle pitajungle.com

A recent article in The Washington Post explores the strength of the healthy fast-casual restaurant concept as the strongest segment of the restaurant industry. bit.ly/wp-fast-casual

THE ‘JUNGLE’ STORY Pita Jungle was founded in 1994 by three Arizona State University students.

There are 20 Pita Jungle locations throughout Arizona and one location in California.

In December 2017, Pita Jungle opened its newest location at Phoenix Sky Harbor International Airport.

Pita Jungle launches a new Seasonal Kitchen Crafts Menu every few months to introduce new international cuisine to its customers.

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ENTREPRENEURS & INNOVATORS

STARTUP SUPPORT Last month’s ASU Innovation Open attracted support from the established business community for upcoming startups.

The ASUio is the largest student venture competition in the southwestern United States. University students from across the nation and from all disciplines participate in a series of competitive rounds to showcase the power of entrepreneurship in tackling the world’s most challenging problems.

Avnet, a leading global technology distributor, partnered with Arizona State University’s Ira A. Fulton Schools of Engineering to sponsor the competition to the tune of a $100,000 grand prize. Fulton Schools of Engineering Dean Kyle Squires notes additional benefit: “Our partnership with Avnet means that all of the finalists, not just the winning team, benefit from Avnet’s broad platform of resources — from business and marketing guidance to access to supply chain and technology solutions.

Avnet brings to the competition the same entrepreneurial mindset that we value here at ASU.” Other sponsors for the 2018 ASUio include ON Semiconductor, Salt River Project, Zero Mass Water and Hool Coury Law. —Mike Hunter engineering.asu.edu

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Unblocking Blockchain KryptoPal is a blockchain-based platform that can be integrated into various applications around the world to perform various cryptocurrency transactions. Headquartered in Phoenix, it was started by technologists who have been inside the world of blockchain (records linked and secured by cryptography) for years and are frustrated with the current barriers preventing widespread and global adoption of cryptocurrency.

“Our big picture goal is to make millions of applications and devices seamlessly perform and track blockchain transactions while giving consumers the data security, privacy and ownership they seek,” said Venkat Nallapati, CEO, KryptoPal. “Cryptocurrency is not accepted widely by merchants or applications, mainly because transactions cannot be executed in real time or have other significant implementation overheads. The KryptoPal platform solves that problem.”

At the heart of KryptoPal is a software platform unlike any other in the industry. Despite the widespread adoption of blockchain — such as daily banking, money transfers, commerce and bill payments — and various cryptocurrencies, there remain significant barriers for users of this technology.

Numerous software implementations or integrations are

required to use well-known cryptocurrencies and to track these various blockchain transactions. Also, even wellregarded cryptocurrencies generally are not accepted widely by merchants or compatible with a variety of systems and applications.

“Regulatory issues around cryptocurrency and ICOs are making it hard for us to plan anything properly,” notes Nallapati.

“There is a fearful environment created by the SEC around this topic, and the SEC is too far away to come up with any concrete process or regulation like there is in Switzerland or Singapore.”

According to Statista, there are 6.5 million applications being used by over 4 billion people worldwide. Most of these applications lack the capability to connect with each other and provide a seamless experience for users. KryptoPal solves these problems with its software solutions that can be integrated with any app, browser, device (Internet-of-Things or Point-of-Sale) or platform, to perform blockchain-related functions such as cryptocurrency transactions with ease.

—Mike Hunter KryptoPal kryptopal.io

Invigorating the Valley’s Tech Growth One startup at a time, Chandler-based Kadima.Ventures is changing the way businesses are launching with its integrative, hands-on marketing solutions; tech applications; savvy business connections; and much more. Earlier this year, Kadima partnered with fellow East Valley startup BrightGuest, a business known for its mobile messaging and marketing automation capabilities, to help it gain traction in some of the Valley’s biggest events. From Barrett-Jackson to Waste Management Open, Luke Days at Luke Air Force Base and more, Kadima has introduced BrightGuest to event opportunities that increased its exposure and allowed it to exhibit its platform, and continually gives BrightGuest no-risk opportunities to test in real-world situations with a large amount of attendees — ultimately driving sales leads, which is crucial as inability to generate sales is one of the leading causes of failure in early-stage companies.

Demonstrating its product in real-time at Kadima.Ventures’ 2018 inaugural Innovation Fair at WestWorld of Scottsdale this past January, BrightGuest tapped into Wi-Fi-connected attendees with in-the-moment alerts that notified them of upcoming speaker presentations, giveaways and integral event happenings. The event was built on entrepreneur and investor relationship building, introduction to bountiful resources, cutting-edge AI applications, and the opportunity for entrepreneurs from around the world to showcase their product or service right here in the Valley. Actively seeking the latest and greatest startups and aiding in their most crucial components of success, Kadima believes relationships are key and human capital is one of the most important aspects of a startup’s growth and development. —Skyler Scott Kadima.Ventures kadima.ventures

StartupAZ Foundation, a component fund of the 501(c)(3) organization Arizona Community Foundation, was founded to empower a stronger statewide ecosystem for high-growth companies to scale. startupaz.org

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PROPERTY, GROWTH AND LOCATION

Phoenix a Top Industrial Market

PHOENIX INDUSTRIAL MARKET Key Statistics Inventory 2017 293,811,646 2016 288,172,827 2007 245,435,274 Overall Vacancy Rate

In the “Top 10 Emerging U.S. Industrial Markets Report” released last month, Colliers International features metropolitan Phoenix as a market to watch in 2018. Noting a robust tenant demand fueling new development, Bob Mulhern, senior managing director for Greater Phoenix, says, “With vacancy at a 10-year low, spec and build-to-suit projects continue to work their way through the development pipeline.”

Drivers of the logistics include the local interstate system and Phoenix Sky Harbor International Airport. Phoenix recently expanded its local interstate system, and its location along Interstate 10 gives the market a significant logistical advantage in reaching the Southwest populace. Sky Harbor is a burgeoning air cargo hub utilized by both FedEx and UPS that ranked 18th in the country in total cargo in 2016.

The Greater Phoenix market was one of the hardest hit by the subprime mortgage collapse and subsequent recession, with overall vacancy rates topping out at 16.6 percent in 2009.

Vacancies have declined every year since thanks to strong activity, and finished 2017 at 8 percent — 1.4 percentage points lower than the previous year and the lowest overall vacancy rate in more than a decade.

Activity skyrocketed in 2017 as many large tenants took advantage of the market’s growing population, economic rental rates and significant logistics advantages. The region is competing and winning against other southwest U.S.

markets for large tenants, including Huhtamaki North America and Chewy.com, which selected the region to occupy large industrial facilities in 2017. These deals, along with a plethora of other transactions, created more than 9.2 million square feet of net absorption in 2017, the most in more than a decade.

While the pace of post-recession development peaked in 2013, a robust 5.6 million square feet were completed in 2017.

Despite a significant amount of activity, under-construction product dropped in the region to 3.4 million square feet at year-end, the lowest since 2013. Because of this drop in available product from new development, vacancies will continue to decline in the coming year.

Asking rents have trended higher over the past five years, with annual growth averaging more than 3 percent over that time period. In 2017, asking rents rose more than 2 percent compared with the previous year, finishing at $6.82 NNN. With vacancies projected to further decline in 2018, asking rents will continue to increase, making the market even more attractive to institutional investment in the coming year.

—Pete Quinn, national director of industrial services, and James Breeze, national director of industrial research, with Colliers International (http://www.colliers.com/en-us), a leading, global real estate services firm Top 10 Emerging U.S. Industrial Markets Report colliers-emergingindustrial2018.brandcast.com/home/section6993

GET REAL

by Mike Hunter

2017 8.0% 2016 9.4% 2007 9.1% Overall Net Absorption 2017 9,240,895 2016 5,858,328

New Supply (Construction)

Spec Tech Taken

2017 5,638,819

Mobile food-ordering company GrubHub,

2016 5,557,888

Inc. has leased a 29,526-square-foot

2007 11,563,278

spec suite within ViaWest Group’s San

Under Construction

had a ton of fun designing and building

2017 3,462,943 2016 5,542,530 2007 8,979,225 Asking Rental Rate 2017

$6.82 psf/yr

2016

$6.67 psf/yr

2007

$7.75 psf/yr

Source: Colliers International’s Top 10 Emerging U.S. Industrial Markets Report

MAR. 2018

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Tan Tech Center in Chandler. “Our team this cool-creative office space and we’re excited to see it being utilized by such a fitting tech-centric tenant,” says Danny Swancey, a partner at ViaWest. GrubHub adds a new office to its numerous ones nationwide, and Mark Gustin, part of the JLL team that represented the landlord in the deal, observes, “This was the largest block of new tech space available along the Loop 101 corridor.” viawestgroup.com

Multi-Tenant ‘High Rise’

AZ’s First All-Vegan Grocery

Construction is moving quickly at the new

The first all-vegan grocery store in Arizona

Offices at Chandler Viridian, located at the

is among recent retail deals closed by Bryant

intersection of Loop 101 and Loop 202

Commercial Real Estate, a woman/minority-

near the Chandler Fashion Center. The

owned company. “This is the beginning of

six-story, 250,000-square-foot project will

a changing retail landscape,” says Vinny

be one of Chandler’s tallest and premier

Summo, who negotiated the lease on the

multi-tenant office buildings. Substantial

1,400-square-foot storefront for Veggie

completion is expected in Q4 2018, with

Rebellion owners Sandy and Dylan McKee.

the first tenants expected to move in by

“The vegan food industry grew by $3.1 billion

November. The building offers a modern

in one year.” Veggie Rebellion will feature

contemporary design with a large open

a brick storefront, back patio and ample

floor plan, 10-foot tall ceilings, a ground-

parking in downtown Glendale. Says Sandy

floor tenant lounge, and a large public

McKee, “We wanted to represent our West

plaza with high-speed Internet and Wi-Fi.

Valley community because there are very few

chandlerviridian.com

options for vegans in this area.” bcreaz.com

The overall vacancy rate in the industrial segment of Greater Phoenix’s commercial real estate market last year ranged from 5.1 percent for properties of 10,000-24,999 square feet to 12.6 percent for properties of 250,000-49,999 square feet. bit.ly/10-emerging-industrial

Photos courtesy of GrubHub , Chandler Viridian, Bryant Commercial Real Estate (bottom, l to r)

2007 6,748,249

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YOUR BENEFIT IN BUSINESS

WELL WELL WELL

by Mike Hunter

UA Physician-Scientist Awarded Grant for Schizophrenia Diagnostic Test Amelia Gallitano, M.D., Ph.D., a physician-scientist at the University of Arizona College of Medicine – Phoenix and a faculty member of its Department of Basic Medical Sciences, has received a grant to develop the first diagnostic test for schizophrenia.

The $175,000 grant from the Sidney R. Baer, Jr. Foundation funds the development of a rapid and easily administered, biologically based test that could determine whether an individual has schizophrenia, or a specific subtype of the mental disorder. “No biological test exists to diagnose a mental illness such as schizophrenia or posttraumatic stress disorder,” Dr. Gallitano says.

“We’ve got a huge challenge in trying to find the causes of an illness that is poorly defined, that probably encompasses multiple illnesses that change over time and that is not diagnosable with any test,” says Dr. Gallitano. “Part of the problem is that psychological illnesses are not caused by genetics alone, but by genetics and environmental factors. We still don’t definitely know a cause for a single psychiatric illness.” phoenixmed.arizona.edu

Sonora Quest Laboratories Launches Mobile-Friendly Website Sonora Quest Laboratories’ newly redesigned website includes, among many new state-of-theart capabilities, a simple online process that allows healthcare consumers to order their own lab tests without a doctor’s order through My Lab ReQuest™. The easy-to-use, secure experience, which also enables consumers to prepay and schedule their appointment, allows consumers an increased level of engagement in their personal health.

The new website uses the latest technology to improve the online user experience through streamlined content, navigation and advanced accessibility across all digital devices, including desktop and mobile, making it easier for visitors to schedule appointments, get their lab results, and more. sonoraquest.com

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Priority Healthcare INNOVATIONS FOR BUSINESSES AND THEIR PEOPLE

Driving Supply Chain Excellence in the Health Sector Supply chain excellence is a distinguishing characteristic of many U.S. and global businesses.

Companies as diverse as Walmart, IBM, John Deere and Costco attribute much of their success to having an efficient and effective supply chain as a differentiator.

The healthcare provider industry, while frequently depicted as having one of the most inefficient supply chains, has made great progress in recent years. Much of this progress has been due to consolidation of supply spend and healthcare systems finding greater integration because of mergers and acquisitions.

While many systems leverage their buying power with suppliers, progress has not always been easy. One barrier has been a unique characteristic of the healthcare industry — the presence of physicians as surrogate buyers who frequently demand high-cost products, which may not have superior impact to lower-cost equivalent products.

An important impediment to excellence is the inability of technology to track and trace medical devices to facilitate product recalls and to assess their comparative effectiveness. In 2013, the U.S. Food and Drug Administration proffered the Unique Device Identification Rule (UDI), which set a schedule for medical device manufacturers to have a standardized machine-readable label (e.g., barcode) on every medical device package distributed in the United States. One of the three issuing agencies accredited by the FDA to issue UDIs is the Phoenix-based Health Industry Business Communications Council.

The date for adoption of these labels has arrived. Importantly, labelers must submit medical device information to a centralized database, the FDA’s Global Unique Device Identification Database. This allows for efficient recalls for problematic products, the establishment of product registries and assessment of the comparative effectiveness of products, which can contribute to the standardization of product selection and, ultimately, to improved patient safety.

Our research reveals that few suppliers have yet found value in the adoption of the UDI technology. One of the exceptions is Cook Medical. Dave Reed, the company’s VP for operations (writing in Healthcare Business Solutions) reports UDI value to operational efficiency and process variation reduction and that “recall management and patient safety are

large value propositions …. operationally, we can deliver products more efficiently to patients through this common UDI language. UDI helps us to identify where a product is in our supply chain at any point in time. Lastly, through UDI data and outcomes-focused analytics, we can reduce procedural variation and, in turn, reduce waste in healthcare.”

Interestingly, the FDA did not mandate the adoption/use of the UDIs by hospitals and other provider organizations, although Mayo Clinic and other members of the Healthcare Transformation Group have worked to accelerate the adoption of UDI technology. But the 2017 top trends study, carried out by the CAPS Research in collaboration with the Department of Supply Chain Management at ASU’s W. P. Carey School of Business, reports that UDI implementation remains on the back burner for many healthcare organizations.

In a healthcare system characterized by more than 100,000 deaths from medical errors annually, patients deserve greater guarantees of receiving the right product, at the right time, for the right procedure. UDI — by supporting physician decision-making and assuring an efficient and effective supply chain — is an important but unrealized ingredient. —Eugene Schneller, Ph.D., Professor and Dean’s Council of 100 Distinguished Scholar at the W. P. Carey School of Business, Arizona State University; director of the Health Sector Supply Chain Research Consortium, an Industry Advisory Group at CAPS Research; and co-founder of Health Care Supply Chain eXcellence

Join us for the Priority: Healthcare – Innovations for Businesses & Their People, Friday April 27th. This ninth annual event is a comprehensive discussion on healthcare and how businesses and their employees can benefit from the latest innovations and cost savings. Visit www.inbusinessevents.com for more information.

INNOVATIONS FOR BUSINESS

TECH NOTES

by Mike Hunter

Gamification App as Management Tool Phoenix-based Driggs Title Agency kicked off 2018 with the launch of its latest app, Kindness Kwest. The app utilizes gamification to build teamwork, enhance client relations and inspire employees to give back to the community. As they work through the levels and complete tasks, employees earn rewards; their efforts will generate donations in their name to charity.

Adam Driggs, CEO and founder of Driggs Title Agency — which considers itself a technology company that provides title and escrow services — designed the app based on neighborhoods within a community. Each department of Driggs Title Agency represents a cul-desac in the neighborhood and each player owns a house in their respective cul-de-sac. Employees can create characters that can walk around to see others “homes” and complete tasks. It allows each player to see how the other players are doing on the Kwest.

“We want employees to gain a better understanding of the various jobs within the company and learn more about our clients and their needs and work toward something greater than themselves. We believe as players advance in Kindness Kwest, they will improve their job performance, build stronger relationships with clients, and we will instill a sense of philanthropy in the process,” Driggs explains. driggstitle.com

Digitization Coming to the Fore in Construction Arcadis, a leading global design and consultancy firm for natural and built assets, recently added Justin Wright to its global IT leadership team to oversee regional IT operations while defining and implementing a progressive digital strategy for the firm and its clients. “Arcadis has prioritized technology investment as a key part of its ‘Creating a Sustainable Future’ strategy,” says Joachim Ebert, CEO of Arcadis North America.

“Much of what were considered ideas just 10 years ago is now reality. Digital disruption is all around, and businesses must digitize and modernize to stay ahead.

Drones are monitoring assets; building information modeling is used to design infrastructure; and sensors are being used to monitor sea levels, environmental conditions, construction sites, and more in realtime,” says Wright, who brings 20 years of expertise delivering innovative, technology-based solutions for companies and clients across multiple geographies and industry sectors. “These are exciting times, and I look forward to growing our portfolio of technological solutions for our clients.” arcadis.com

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Handwriting Tech Poised for Exciting Year Handwriting technology in 2017 burst out in a big way as major hardware vendors began bundling active pens with their tablets, laptops and smartphones. The Pixelbook was Google’s entry into this market. A Chromebook that comes with an advanced pen that virtually eliminates ink lag, the Pixelbook was built to take on Microsoft’s Surface Pro and Apple’s iPad Pro — the dominant existing devices that allow for digital writing. Samsung also introduced the Chromebook Pro to fight for market share in a similar space.

What’s behind the growth in the stylusenabled device market? And what new developments might we expect in the coming year? Here’s a quick look.

HANDWRITING TREND DRIVERS

The three big trends driving handwriting technology are the requirement for mobility, the desire for increased productivity and the need for devices to interface the way we desire — multimodal input. All sorts of professionals — from educators, students and car drivers to healthcare professionals, field salespeople and Fortune 500 road warrior executives — realize astounding time savings from integrating voice and handwritten input into existing digital documents instead of having to retype handwritten notes. Hardware that accommodates all these options has become a requirement, especially for diagrams and math equations where handwriting is vastly more productive.

Beyond booming productivity increases, handwriting offers cognitive benefits. It enhances learning, memory and motor skill in ways that keyboard-driven input doesn’t.

Researchers from Princeton and UCLA found that students learn better when they take notes by hand than when they type, since they’re forced to concurrently summarize, synthesize and abbreviate ideas. The very act of taking notes by hand, in other words, requires focus, reflection and reframing.

An Indiana University study found that handwriting uses more of one’s brain. And when researchers at the University of Washington tested the recall of 80 students who took notes with their laptops versus students who took handwritten notes, they found that students who took handwritten notes instead of typewritten ones had a greater grasp of the concepts and a better long-term memory of them.

Handwritten shapes, text and equations have become easy to integrate today into many of the classic business apps that most of us rely on every day.

WHAT TO EXPECT NEXT

In 2018 and beyond, expect to find handwritten input to become an option in all sorts of consumer goods and to be more tightly integrated with bundled software from the major players. Some examples of what you’ll see: Handwriting in cars. Audi, Mercedes and Tesla cars all ship with embedded handwriting technology for GPS, controlling entertainment systems, notetaking and more. In 2018, handwriting will be included in almost a dozen mid-range sedans, and the handwriting-incars market will grow at a rate of more than 34 percent each year through 2020.

AI-enabled simplicity. Look for superimposed handwriting to be included on smart keyboards, including fuzzy tapping and smooth typing. Software will soon recognize superimposed characters, cursive input and handwriting written over multiple lines.

Transliteration will be common, and predictive text will be enhanced. Devices will adapt to the user instead of the user adapting to the device.

More active pens. The size of the global digital pen market is set to grow at a compound annual growth rate of 17.8 percent from 2016 to 2024, according to Variant Market Research. The global handwriting recognition (HWR) market, today at U.S. $1,039.3 million, is expected to grow at a CAGR of 15.7 percent by 2025.

Advanced handwriting technologies such as Interactive Ink will offer future writers increased productivity, more flexibility in varied environments, and better integration in more and more mainstream business applications.

—Gary Baum, vice president of marketing at MyScript (www.myscript.com), creator and provider of advanced technology for handwriting recognition and digital ink management, serving organizations and professionals

LAW MATTERS TO BUSINESS

The GDPR Deadline Is Looming and Most Companies Are Not Ready International opportunities: meet international compliance

by John Barchie

MAGAZINE

MAR. 2018

IN BUSINESS

Giving Guide: Prepare for Arizona Gives Day on April 3rd

SOCIAL ENTREPRENEURS

Social Entrepren eur Shaping the ship (Righ Way to Do

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John Barchie, a senior fellow with Arrakis Consulting, has 20 years of experience in computer networking, particularly information technology and cyber security. The majority of his career has been spent developing security protocols for Silicon Valley corporations, including Symantec, PayPal, PG&E, KPMG and OpenSky. He has completed security projects for Sony PlayStation and NASA. Barchie is ISACA, (ISC)2 and ISACA certified. arrakisconsulting.com

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Current regulations require companies to notify customers if a data breach occurs, but businesses have rarely suffered more consequences other than the loss of information. In May, the General Data Protection Regulation will start holding companies operating in the European Union — a target market for many American companies — accountable for breaches.

And the consequences of customer information loss could be devastating.

A multi-million-dollar fine could be levied on companies that experience a breach and are found to be uncompliant with GDPR. Surveys have found that the majority of businesses with EU customers and the majority of businesses in the EU/UK are not ready. The new regulations are complicated, but failure to comply can be very costly, with fines up to $26 million or 4 percent of global gross revenue.

As of December 20, 2017, the Identify Theft Resource Center reported 1,293 data breaches, with more than 174 million records exposed since the beginning of the year, an increase of 21 percent over the same time period in 2016. If those 1,293 data breaches were to occur this year, many of the companies affected could face GDPR sanctions.

Compliance with the new regulations starts with determining if the business is impacted. Simply put, any company that has customers in the EU is likely affected and any company located in the EU that processes data from outside the EU is affected. GDPR was created to better protect Personally Identifying Information (PII). If a company stores information on customers that can be pieced together with a name to determine who that person is, then GDPR applies.

This information could be age, birthday, sex, address, phone number, IP address, sexual orientation, political orientation or political opinions, union or trade memberships, religious or philosophical beliefs, racial or ethnic origin, genetic or biometric data and any information on a child under the age of 16 or information protected under other regulations. Basically, for any company that saves information on its customers, the safest bet is to comply with GDPR in order to avoid future fines rather than hoping against a breach or investigators uncovering lack of compliance.

The first step toward compliance is assigning a Data Protection Officer. A business will be required to have a DPO if it processes large sums of data covered by GDPR. This person must be available and involved in any events in which there is a possibility of a loss of GDPR-covered data. The DPO will be the point person for any GDPR issue with the affected persons and the Supervisory Authority (SA). Obviously, because the DPO will be in charge of proving a company’s compliance with GDPR, this individual needs to know the company’s regulations and security protocols inside and out, backward and forward. If the company is not required to have

The best source of information on the General Data Protection Regulation requirements is gdpr-info.eu.

a DPO, it should still have a plan in place for who should be called if the SA opens an investigation.

Of course, it doesn’t stop there. All PII needs to be evaluated to determine if the business is legally allowed to receive, store or process the data. Any unlawful possession of data covered under GDPR will be viewed as a serious violation. Any PII that is lawfully received, stored or processed by a company also needs to be encrypted. This means completely encrypted at rest and in transit. Companies will also now be required to complete data protection assessments and privacy impact assessments.

As a part of doing business, companies will now be expected to assess their levels of data protection and acknowledge or remediate what is needed in order to become GDPR compliant.

They will also be expected to increase visibility into what level of impact will happen for the data subjects as well as the company if there is a privacy issue.

There are many other components of GDPR that companies should familiarize themselves with and comply with if required. The best source of information on the regulation requirements is gdpr-info.eu.

Once GDPR takes effect, if a company experiences a breach or is contacted by a GDPR investigator, the best course of action is to show an attitude of compliance by offering complete support for the investigation. It should then contact its legal team. It is important to remember that complying with GDPR is not easy. It takes time to update systems and processes to the level of security required by the new regulations. It can also be costly, but the protection of data should never be taken in any way other than extreme seriousness. The cost of compliance will always be less than the cost of sanctions.

EU General Data Protection Regulation eugdpr.org

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BMO Harris Commercial Bank is a trade name used by BMO Harris Bank N.A. Member FDIC

Social Entrepreneurship: Shaping the (Right) Way to Do Business

Strong business goes hand in hand with strong community

by RaeAnne Marsh

“The driving force is simple. We believe you must give back to the communities where you make a living,” says Howard Fleischmann, co-owner of Community Tire Pros & Auto Repair. He and his wife and co-owner, Pat, believe this is everyone’s responsibility and are among many business leaders in our community who put that belief in to action. “Our actions help support our company beliefs and culture; you cannot ask your teams to support social responsibility unless as a company we show the same dedication.” Quoting Peter Drucker, “Culture eats strategy for breakfast,” Fleischmann notes that team members watch and learn by how the company acts. “We are setting the stage for success in business, community support and involvement. Bottom line is affected when team members feel like a part of something bigger than just us.”

Adam Goodman, president and CEO of Goodmans Interior Structures, also emphasizes employee engagement. “People don’t come to work at Goodmans because they love selling file cabinets; they come to be part of something larger than themselves, something that is making an impact on the community.” He underscores the point, stating, “We don’t do any of this to generate a return on our investment; we do it because it is the very purpose of our company. Put another way, supporting the community is why we exist.”

Goodmans sponsors numerous programs and is often asked what the impact is on the business. “When I am forced to answer a question like this, I like to say that customers only care about our community involvement if we are the low bidder. If attracting new customers was our motivation for investing in the community, we would have stopped doing it a long time ago.”

Kelly Vickers, vice president of corporate social responsibility for Alliance Residential Company, refers to a lot of research that shows current and prospective associates as well as other stakeholders deeply value a company-wide corporate social responsibility program. “We know that CSR programs give our associates something meaningful to connect to and be a part of. We receive so much feedback from our associates about how proud they are to work for a company that has such a focus on CSR and how excited they are to participate in these programs. It’s amazing the compassion our associates have and the desire to give back in their communities or even volunteer internationally.”

Some entrepreneurs get into business for a cause. Paper Clouds Apparel, a Phoenix-based for-profit business founded to support nonprofits and organized to provide employment for people with disabilities. Social purpose came first, as well, for Phoenix resident Gwen Dafnis, who recently became a representative for Crowned Free. “I came across Crowned Free while searching online for opportunities to get involved with raising awareness of human trafficking. When I discovered the opportunity with Crowned Free, it just spoke to me on so many levels. I just knew I needed to be a part of this amazing group and do great things.” Citing slavery statistics – every 36 seconds, a child is sold into slavery, and there are more people being bought and sold today than in the 300 years of the Atlantic Slave Trade – she says, “It’s important to me, while wearing and marketing Crowned Free’s styles, to educate people about how human trafficking is happening in our own backyards. I explain to every single customer how they are making a difference in lives of those who have been rescued from human trafficking; with every purchase they make, we help support and empower survivors. I also share with them that many of our products are actually made by survivors.”

“We are setting the stage for success in business, community support and involvement.

Bottom line is affected when team members feel like a part of something bigger than just us.”

—Howard Fleischmann

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“Social impact and social responsibility is good for business, good for [GoDaddy] employees and good for the community.

—Stacy Cline

PROGRAMS AND IMPACT

Many businesses create opportunities within the mission and purpose of their core business. GoDaddy, for instance, runs seven different programs under GaDaddy Cares, allowing employees and customers the opportunity to give back to the community, says GoDaddy head of Social Responsibility Stacy Cline. “Over the past two years, GoDaddy Cares has shifted our strategy to align with the vision of our company to shift the global economy toward independent ventures. Through this strategy, we have created GoDaddy GoCommunities, a community and philanthropic program, to empower aspiring and existing entrepreneurs in underserved communities to succeed at every stage in their journey.”

GoDaddy is partnering with leading nonprofits around the U.S. and soon globally, Cline explains, to provide communitybased programs and virtual learning experiences. GoDaddy GoCommunities focuses on boosting the skills and knowledge of entrepreneurs through customized trainings, in-kind products, GoDaddy mentors and coaches so they can bolster their small business’s digital presence and gain other critical business skills. And GoDaddy recognized a need it felt it was well-positioned to fill. Says Cline, “There are many programs helping small business owners and entrepreneurs, yet few focus on reaching and providing opportunities for nontraditional entrepreneurs or those facing additional barriers in starting or growing their venture. GoCommunities is unique in that we partner with government, city, nonprofit and the

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private sector to create a robust program for any participant and, it’s 100 percent free to the businesses.”

One such partnership is with LISC Phoenix and Local First Arizona to provide a business assistance program to the businesses that are going to be impacted by the South Central light rail extension and several years of hard construction.

GoDaddy encourages its employees to bring their passion and expertise to assist minority small business owners technically and emotionally in their small business journey; its experts apply skills, and expertise to deliver training, one-on-one coaching and mentorship to teach entrepreneurs how to build and maintain their digital presence.

Says Cline, “Social impact and social responsibility is good for business, good for our employees and good for the community. Giving back has always been engrained into our company culture and, through GoDaddy Cares, every employee is empowered to give back in whichever way that they see fit. While our core programs focus on small business and entrepreneurship, our other programs — like our paid time off volunteer program, dollars for doers program and matching donation program — are open to all 501c3 nonprofits that are politically and religiously neutral. This allows our employees to get involved in the causes that they are most passionate about and have support at the company level. The GoDaddy Cares programs are world-class and play a part in recruiting the best talent, retention and create a culture of caring.”

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Alliance created Alliance Cares to promote the importance of community involvement. “We have structured this program around three key categories that are very much aligned with our business model and employee passions: supporting those in vulnerable housing situations, community advocacy and protecting the environment,” Vickers says. “Each year, we ensure that there are a handful of corporate-sponsored campaigns and projects that fulfill these three buckets.”

To support those in vulnerable housing situations, Alliance partnered with Rebuilding Together to back a handful of rebuilding projects each year in various markets. To promote protecting the environment, it hosts an annual Earth Day volunteer project in the local Phoenix market and a companywide campaign promoting giving back to the environment in each of its markets. An Alliance Day of Giving campaign held each November celebrates community advocacy and challenges the company’s regions to give back to their local community through volunteer efforts. The Phoenix corporate office, the headquarters of the company, also participates in group volunteer day at St. Mary’s Food Bank. “We offer all fulltime employees a full eight hours of paid time off to volunteer at a charity of their choice. In 2017, we saw nearly 1,500 VTO hours used, and 56 percent of those VTO hours were used during November’s Day of Giving campaign.

“Additionally, we are always looking for ways to leverage our business relationships for the greater good,” Vickers goes on.

Through a partnership with Lyft as the company’s preferred form of business travel, 1 percent of all rides goes back to the local Phoenix-based charity New Pathways for Youth.

Move for Hunger, rolled out last year in several of Alliance’s markets in partnership with CORT furniture rental, encourages residents who are moving to donate non-perishable, unopened food, and CORT picks up these donations free of charge and makes deliveries on behalf of Alliance’s properties to the local food banks. According to Vickers, Alliance’s three participating markets donated almost 700 pounds of food to local individuals and families in need in the last five months of the year.

Says Vickers, “Alliance believes in social responsibility so much that we have a full-time VP of Corporate Social Responsibility that heads up these efforts, which also include our company-wide sustainability program known as Focus Green. In addition, we produce an annual Corporate Social

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Responsibility Report that stems from our belief that what gets measured, gets managed. The report serves as an opportunity to assess our progress and share results, seek stakeholder feedback and hone our goals for the future. We are always striving to do better and to do more.”

Other businesses have physical assets they can leverage.

Says Goodman, “We are constantly challenging our employees to find needs in the community where we can leverage our surplus assets, talent and resources to help. This framing forces us to look at ourselves as more than just an office furniture dealership; we’re a collection of people with skills and expertise, warehouses, trucks, computers, office space, purchasing power and so on.” The nonprofit Read Better Be Better, for example, needs help with its annual report to donors, and Goodman notes that his company’s best-in-class marketing team can use their spare time to help RBBB design and produce the report. “Throughout the company there are dozens of short-term projects, like Read Better Be Better, and long-term projects like Good Threads, our eight-year old monthly clothing exchange for foster children.”

Fleischmann’s also leverages the assets unique to its business. “Our efforts with Helping Hands for Single Moms gives us the pleasure of seeing these moms moving forward with their lives, children and their education to become selfsustaining and viable parents,” says Fleischmann, explaining that, by giving away older but dependable cars, the company provides the moms peace of mind to be able to get to child care, work and school. “Over the last 10 years, with fellow NARPRO (Neighborhood Auto Professionals) shops, we’ve gifted auto repair and cars amounting to more than $300,000.

Everybody wins and learns — community, neighborhoods, onlookers, industry, employees and impressionable youth.”

Other programs have grown out of their passion in other areas. The Community Tire Salsa Garden, where once was an empty lot, has produced and given to the community more than 4,000 pounds of vegetables and fruit over the last four years. “The greatest impact is to see a group of school children pulling a carrot out of the ground, who had had no idea where carrots came from,” Fleischmann says. “That is why we have created the Community Tire Salsa Garden. … Our engagement with the local charter school, public, neighborhood and the Kroc Recreation Center has brought enlightened kids into the excitement of growing and learning about Mother Nature.”

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We have structured this [Alliance Cares] around three key categories that are very much aligned with our business model and employee passions: supporting those in vulnerable housing situations, community advocacy and protecting the environment.”

—Kelly Vickers

RIPPLING OUTWARD

Doing good is not just about the individual act. Nor are businesses involved in social entrepreneurship are not looking at it as a quid pro quo. Fleischmann, referring to news stations occasionally showing interest and doing “some quick little stories,” acknowledges Community Tire does benefit from some exposure in the community but shares, “Our vendors see us in action and want to be included, either with donations or sometimes team involvement — allowing us to exceed even our expectations on giving back.”

Goodman took what had already been a strong philanthropic ethic in his family’s business and pushed it even further.

“Twenty years ago, a customer told me that buying furniture was like buying a used car. You just need shop around until you get the lowest price. That was incredibly offensive to me, and in that moment I became determined to push our entire industry to strive for something better,” he relates. “I wrote an open letter to employees that outlined how Goodmans would be an inspiration to our competitors around the country. As part of our mission, I encouraged our people to offer help to any other office furniture dealer in the country that was interested in pursuing a larger purpose. Now, 20 years later, there are dozens of examples of programs that Goodmans started, right here in Phoenix, that have been copied all over the country. We have provided templates and marketing materials and step-by-step instructions for other office furniture dealers who have, in many cases, taken our ideas even further than we could have imagined. Even manufacturers have copied some of our best ideas. Slowly, we

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are raising the bar and changing the marketplace’s perception of our industry.”

Cline credits GoDaddy’s culture and employees with working hard to build and strengthen the local communities.

“Through the GoCommunities programs, we are going into the neighborhoods near our offices and working to strengthen those neighborhoods through the power of small business. … We believe that inclusive entrepreneurship fuels local economies across the global and ultimately improves lives.”

Alliance’s Vickers shares, “Integrating CSR into more of our culture has also moved us in the direction of integrating evaluating the CSR initiatives (or lack thereof) into our vendor selection and RFP process.” It’s not just that Alliance wants to partner with like-minded vendors who also place a high value on corporate social responsibility, but its CSR programs has spurred vendors to proactively ask how they can support Alliance’s efforts even more. “They want to help and be a part of it,” Vickers says. “This further strengthens your own efforts because, when you partner with vendors who want to help you make a difference, it doubles your capacity to get initiatives across the finish line. Finding ways to leverage your business partnerships for the greater good is powerful.”

Alliance Residential Company allresco.com Community Tire Pros & Auto Repair communitytirepros.com Crowned Free crownedfree.com GoDaddy godaddy.com Goodmans Interior Structures goodmans.com

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OUR SUBJECT IN-DEPTH

The Tax Cuts and Jobs Act of 2017 Some changes are explicitly defined; some effects will unfold

by RaeAnne Marsh

MAGAZINE

MAR. 2018

IN BUSINESS

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The Tax Cuts and Jobs Act was passed in December. As with any law, there are the specified rules and regulations that are written into it as well as impact that extends from those rules and regulations. But Austin Graff, an accountant with Schwartzer Tax and Accounting, notes the key effects of the Tax Cuts and Jobs Act will depend in large part on how the business is structured. The centerpiece of the legislation is the tax rate reduction for C corporations, which impacts major corporations, cutting the tax rate from 35 percent to 21 percent. “A lowered tax burden should allow these companies to increase the wages of their employees and make additional capital investments in their businesses,” observes Phillip R. McCollum Jr., a C.P.A. and J.D. with Henry & Horne.

And a new construct that the TCJA introduced is the Qualified Business Income deduction. Pass-through entities such as S corporations and LLCs will benefit from this deduction, which effectively permits these businesses to be taxed on 20 percent less of their income. Along with that, the TCJA has reduced the top tax rate for individuals from 39.6 percent to 37 percent — which figures into business calculations because many small to mid-sized businesses operate as limited liability companies taxed as partnerships, S corporations or sole proprietorships, meaning that the business income is reported on the tax return of their owners and taxed at individual tax rates, explains Bahar Schippel, an attorney with Snell & Wilmer. “As a result of these changes, the tax rate for many small businesses has been reduced by about 10 percent,” she says.

“Manufacturing, engineering and retail businesses will benefit greatly from many changes coming their way, while professional service providers like doctors, lawyers and accountants will have different limitations on how much of the new law they can benefit from,” Graff says. For instance, McCollum expects the more favorable depreciation rules to help manufacturing companies who make capital investments on equipment. Professional services businesses — physicians, lawyers, accountants, consultants, et cetera — conducted through pass-through entities are generally not treated as

well as businesses selling or producing goods and products with respect to the 20-percent deduction against business income, explains Crystal Howard, a tax attorney with Spencer Fane, adding that the 20-percent deduction is phased out for these professionals whose taxable income exceeds $315,000 (joint return) or $157,500 (single return). “Those highly profitable non-professional service businesses which have employees and/or business assets have a better chance of getting the full 20-percent deduction than those which have few employees and little assets,” says Howard.

A positive for small businesses (less than $25 million in receipts) that Howard points out is, they are exempt from the new rule that limits the deduction for business interest expense to 30 percent of adjusted taxable income.

Additionally, the TCJA has simplified some of the accounting rules for small and mid-sized businesses, and Schippel notes this will reduce administrative costs associated with such accounting methods.

While Schippel observes that the ability of businesses to immediately expense capital investments has substantially improved, she notes the existing rules with respect to expensing for small businesses were already fairly liberal, and so the new expensing rules impact mid-sized businesses more than small businesses. The rates for Long Term Capital gains, however, stayed the same at 0 percent, 15 percent and 20 percent, dependent on the business’s taxable income, Graff points out. “While the law is still being dissected and studied by the private market, it’s hard to tell which investment strategies will prevail as the current winners of the tax reform,” Graff says.

“On the other hand,” Schippel says, “the ability of businesses to write off certain expenses has been reduced or eliminated.

For example, businesses can no longer write off any portion of their client entertainment expenses. As a result, many businesses may reduce their client entertainment activities.”

She points out a reduction in such activities will heavily impact businesses such as Top Golf that derive a substantial part of their income from corporate entertainment activities.

The Tax Cuts and Jobs Act of 2017 also establishes an oil and gas leasing program for the Coastal Plain of the Arctic National Wildlife Refuge in Alaska. congress.gov/bill/115th-congress/house-bill/1

BETTERING YOUR BUSINESS Schippel’s analysis also looks at the potential impact on other areas of business: startups, inventors, housing and nonprofits.

Previously, instead of paying taxes in their first few years of becoming profitable, small businesses were able to, instead, carry forward their losses from earlier years. The TCJA contains numerous changes that affect the ability of businesses and business owners to take losses, one of the main ones being that a business generally cannot offset more than 80 percent of its current year taxable income with prior year losses. These businesses will now have to pay tax on at least 20 percent of their income when they become profitable. Also, she notes, the new law reduces the ability of businesses to write off research and development expenses.

“This means that an early-growth business may have taxable income even if all of its earnings are reinvested in research and development.”

Inventors will, on the whole, feel a negative impact. Although there is an exception that allows certain sales of patents to qualify for long-term capital gain, Schippel notes that, under the new law, inventors of patents, inventions, models, designs, secret formula or processes are no longer able to report gains from the sales of their inventions as capital gains.

“The housing industry may be impacted by the Tax Cuts and Jobs Act as a result of certain changes to the way in which individuals account for mortgage interest and property taxes,” Schippel says. Under the old rules, many individuals were able to reduce their taxable income by claiming mortgage interest as an itemized deduction. An individual may reduce taxable income by the greater of the individual’s standard deduction or his or her itemized deductions, which include such things as mortgage interest, state and local income and property taxes, and charitable donations. “The Tax Cuts and Jobs Act has doubled the standard deduction, meaning that many individuals will take the standard deduction versus itemizing. Without itemization, there is no benefit that results from mortgage interest deductions. As a result, the tax incentive for purchasing a home is no longer available for certain potential home buyers.”

Similarly, she points out, the TCJA places a cap of $10,000 on that amount of state and local income and property taxes that may be itemized, which, effectively, eliminates the ability of certain high-income households to deduct their property taxes. Additionally, the TCJA limits mortgage interest deductions on new mortgages to $750,000 of mortgage, down from $1 million under the old law. “This change may negatively impact housing prices for homes valued at more than $750,000.”

Schippel also believes the doubling of the standard deduction is likely to impact charitable giving. “For those individuals who will no longer itemize as a result of the doubling of the standard deduction, there is no longer any tax incentive to donate.”

Addressing the “Jobs” aspect of the TCJA, Graff says, “Historically speaking, employment rate does not correlate with changes in the tax code, as it is more dependent on supply-and-demand economics. We were already at historical lows in the unemployment rate before the tax reform passage, and there is nothing to suggest we should see that number increase or decrease greatly.” That’s not to say the potential does not exist. Says McCollum, “As time moves ahead and we see the impact on capital investment and the economy, the hope would be that businesses would expand and hire more employees.”

Selling Boldly Selling Boldly presents a real-world handbook for boosting revenue and growing sales using the power of positive psychology. Time after time, research has shown that happy, confident, optimistic salespeople outperform the meek, unhappy ones. Positivity attracts positivity, and those who fear rejection tend to attract it in bulk. Fear underlies most poor sales performance, and it undercuts one’s confidence and keeps one from doing the work that sales success requires — like asking for the business. Fear costs many companies billions. This book shows how to erase the fear of rejection, embrace optimism, build confidence and achieve sales success.

Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales Alex Goldfayn

288 pages

Wiley

Available: 4/2/2018

$25

Talent Without Borders Talent is one of the most important strategic resources in the modern economy. It is the resource that creates economic growth through exceptional innovation, service and performance. But talent is scarce, and finding the right talent, in the right place and at the right time, is challenging. Talent is not distributed evenly within and across borders. Hence, generating a competitive advantage in the modern economy is dependent on identifying, attracting, hiring and retaining the talent needed to implement a firm’s strategy. Talent Without Borders shows how to generate a competitive advantage through the effective use of global recruitment and staffing.

Talent Without Borders: Global Talent Acquisition for Competitive Advantage Robert E. Ployhart, Jeff A. Weekley and Julian Dalzell

400 pages

Oxford University Press

$35

Available: 4/2/2018

Managing Up Managing Up is a guide to the most valuable “soft skill” one’s career has ever seen. It’s not about sucking up or brownnosing; it’s about figuring out who one is, who one’s boss is, and finding where those meet. It’s about building real relationships with people who have influence over one’s career. This book offers strategies for developing these all-important connections and building more than rapport; enabling readers to become able to quickly assess situations and determine which actions will move them forward, become their own talent manager and their boss’s top choice for that new opportunity. As a skill, managing up can do more for one’s career than simply “networking” ever could.

Henry & Horne, L.L.P. hhcpa.com Schwartzer Tax and Accounting, P.L.L.C. schwartzercpa.com Snell & Wilmer L.L.P. swlaw.com Spencer Fane L.L.P. spencerfane.com

Sec. 13310 of the Tax Cuts and Jobs Act of 2017 prohibits cash, gift cards, and other non-tangible personal property from being considered tax deductible employee achievement awards. congress.gov/bill/115th-congress/house-bill/1

Managing Up: How to Move up, Win at Work, and Succeed with Any Type of Boss Mary Abbajay Wiley

224 pages Available: 4/3/2018

$28

2018 33 MAR. INBUSINESSPHX.COM

OUR SUBJECT IN-DEPTH

Money, the Final ‘Off Limits’ Topic

If an organization could help its employees more fully realize the impact they have through their work, it could help the organization more fully align while, at the same time, helping the employee achieve personal alignment — leading to greater fulfillment and contentment in their lives.

It would have a dramatic and positive impact on their financial situation because a fulfilled and contented person is less likely to over-consume material things.

George Grombacher is a consultant, podcaster, writer and speaker. He’s a co-founder of the “Figure it Out podcast” and host of the “Money Savage” podcast. His first book, The Farmer’s Rules for Your Financial Harvest, will be released in early 2018. He helps companies design educational strategies for increasing employee participation in retirement plans.

GeorgeGrombacher.com

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Religion and politics used to be the “off limits” topics around polite company, but now a visit to Facebook suggests Americans are more than comfortable with those subjects.

Two subjects that have also remained off limits until recently are sex and money.

The #MeToo movement that started in Hollywood has opened the door to conversations about sexual abuse as well as many kinds of sexual interactions between men and woman. The 2016 Republican election cycle saw thencandidate Trump’s tax returns take center stage and brought money to the tips of our tongues.

My purpose in writing this is to encourage leaders of organizations to begin communicating more openly about money. In so doing, I think and believe it will help address two existing problems the American employee is facing.

One: poor financial habits. The January monthly report on personal spending produced by the Bureau of Economic Analysis shows the U.S. savings rate fell to 2.4 percent in December. That’s the lowest level since 2005. Just two years ago, the savings rate was more than twice as high.

And two: a lack of engagement in their work. Countless studies show that less than half of the workforce is engaged at work.

Fundamentally, when we talk about a problem or issue, healing can begin. An organization can help to start this process. It may not be the responsibility of an organization to do that, but, when most Americans spend more of their waking time at work than they do at home, there’s an opportunity to work toward solving these problems. What would a more engaged and financially secure workforce mean for an organization? I don’t see a downside.

The taboo nature of money in American culture comes from the British, who considered it in bad taste to talk about it. But

Finance and Workforce: A Three-Part Series

Putting the 'Why' in Personal Finance (January 2018) A ddressing the Absence of Community in Personal Finance (February 2018) M oney, the Final ‘Off Limits’ Topic (March 2018) To reference published segments, please access the archived “Features” articles on the In Business Magazine website, www.inbusinessPHX.com.

this has been slowly changing. One of the wealthiest American families, the Waltons, are very public about their philanthropic efforts, as are Warren Buffett, Bill Gates and many others. But it’s not only America’s wealthiest.

According to the Wall Street Journal, nearly half of millennials surveyed discuss compensation with their friends.

And the reality is, with companies like Glassdoor, salary data is becoming more transparent.

To be on the leading edge of compensation transparency, companies like SumAll and Buffer have fully disclosed this information to all their employees. “It’s kind of crazy that in America, which is founded on this capitalistic vision of meritocracy, we’ve obfuscated one of the core components of it,” SumAll CEO Dane Atkinson told Business Insider in May. This trend of salary transparency may be too much too soon for many organizations. An alternative is to start small, with the organization’s leaders sharing a personal story about their history with money. Chances are, they’ve experienced financial stress at some point, as we all have.

This small step will reap large benefits over the long term.

Why should an organization’s leadership get personal and vulnerable its employees? Because they need it and the organization will benefit greatly.

A vocal leader will be an example that no one is immune to struggles with money as well as evidence that it’s possible to overcome that struggle. When an organization’s leadership shares a personal story and makes them vulnerable, it can help an employee to personally feel more comfortable talking about his or her financial situation. And, according to psychotherapy, talking about an issue is the first step in solving it.

This open and honest sharing by an organization’s leadership will also promote loyalty and increased engagement among the employees. According to Harvard Business Review, people feel more comfortable around others who are authentic and vulnerable. People also feel a strong sense of connection, hope and trust in leaders who exhibit these behaviors. This, in turn, can lead to reduced turnover and more productive and engaged employees.

For people and organizations to grow and flourish over the long term, many variables need to be present. One of those essential variables is honesty and transparency in the leadership. While money may be the final taboo subject, the time is right to change that.

Money is the final taboo our culture won’t talk about. The time is right to start talking about it and an organization’s leadership can lead the way. In so doing, the results can be engaged, aligned and financially successful employees.

BY MIKE HUNTER

MARCH 2018

Rick Weekly McCartney Podcast ® hosted by

SAVE THE DATE: We are pleased to announce our weekly podcast with our publisher Rick McCartney starting Monday, March 12, 2018.

Visit inbusinessphx.com for more.

ATHENA Valley of the Sun

2018 ATHENA HAIL Awards Thurs., March 8 | 10:30a – 1:00p ATHENA Valley of the Sun is celebrating seven “Women Igniting Change” in Arizona and globally at the 2nd Annual ATHENA HAIL Awards. The event is being held, fittingly, on International Women’s Day, and proceeds will help provide leadership training to area women and to girls in grades 11 and 12 in East Valley high schools.

Eileen Borris, Ed.D., of Paradise Valley will be honored with the 2018 ATHENA Leadership Award. The clinical and political psychologist and best-selling author of Finding Forgiveness: A 7-Step Plan to Letting Go of Anger and Bitterness, Dr. Borris was one of the few individuals ever invited to address the United Nations General Assembly regarding the prevention of armed conflict and strengthening the role of mediation in the peaceful settlement of disputes in war-torn areas. She is being honored for her groundbreaking work to empower women to fully participate as peace builders in society, and her speech “C’mon Baby, Ignite Your Fire” is aimed at encouraging more women to take part in creating positive change in their communities.

Mesa-based AVOS is the official Arizona affiliate of ATHENA International, an organization that has recognized 7,000 women leaders in more than 500 communities since 1982. The nonprofit provides monthly educational forums on leadership and programs to support the advancement of women in Arizona through its mission to “Leave No Woman Leader Behind.”

The event will also honor six Hail Athena Inspired Leaders (HAIL) Award recipients chosen for their exemplification of the one of the ATHENA™ Leadership Principles: Live Authentically, Learn Constantly, Build Relationships, Foster Collaboration, Advocate Fiercely, Act Courageously, Give Back and Celebrate.

Arizona Chamber of Commerce and Industry

2018 Arizona Tech Innovation Summit Thurs., March 22 11:30a – 5:00p

The 2018 Tech Innovation Summit will welcome more than 15 speakers from leading companies that are driving innovation in Arizona, as well as the investors who are powering today’s most exciting startups. Attendees of the Arizona Tech Summit expand their horizons, receive the right tools and make vital connections in the broad spectrum of ever-changing technology trends.

Fintech and cryptocurrency will be topics of the keynote address. Five panel discussions will fill the afternoon following lunch: “Biotech Diamonds in the Desert,” “State of the Capital Market,” “From the Eye of the Entrepreneur – a View from Silicon Valley,” “An Arizona Entrepreneur’s Perspective” and “Autonomous Vehicles and Their Impact Today, Tomorrow and in the Future.” The event will close with an evening cocktail reception.

The Summit is being hosted by InVisionAZ in collaboration with APS, the Arizona Commerce Authority and Theil Capital’s Managing Director Jack Shelby.

SAVE THE DATE

Upcoming and notable

ARIZONA GIVES DAY Apr.

Tues., April 3

3

Arizona Gives Day helps raise awareness about Arizona nonprofits and the critical role they play in our communities and state. azgives.org

PRIORITY: HEALTHCARE Apr.

Fri., April 27

27

In Business Magazine presents an in-depth business discussion with three panels, aimed at helping business owners understand how to use healthcare as a tool to build business. inbusinessevents.com

Members: $65; non-members: $85 The Camby

$85

2401 E. Camelback Rd., Phoenix

Phoenix Airport Marriott

aztechsummit.com

1101 N. 44th St., Phoenix athenaaz.com

MARCH 2018

S M T W T F S 1 2 3

4 5 6 7 8 9 10 11 12 13 14 15 16 17 MARCH 2018 NOTABLE DATES 18 19 20 21 22 23 24 Sat., March 17 — Saint Patrick's Day 25 26 27 28 29 30 31

Tues., March 20 — Spring Begins

Fri., March 30 (first seder) —Passover (Start)

2018 35 MAR. INBUSINESSPHX.COM

MARCH 2018 Thurs., March 1

Tues., March 6

10:00a – 1:00p

11:30a – 1:30p

More Sales in Less Time – Successful Prospecting and Selling Techniques for You and Your Sales Team

Mayor Greg Stanton’s State of the City Address & Luncheon

Arizona Technology Council

Greater Phoenix Chamber of Commerce

Topics to be covered: How prospects gain the upper hand on you during the sales process.

Why traditional sales approaches turn you into an unpaid consultant. Why most prospecting methods are ineffective. Why your challenges with time management might actually be something else. How the Sandler seven-step sales process will help you break the rules and sell more, more easily.

Mayor Greg Stanton’s final State of the City Address. He will share the City of Phoenix’s progress over the past year and provide a glimpse at how the city plans to carry on a legacy of innovation and growth.

Members: free; non-members: $47

Sheraton Grand Phoenix

Arizona Technology Council

Members: $80; non-members: $95

2800 N. Central Ave., Phoenix

340 N. 3rd St., Phoenix

aztechcouncil.org

phoenixchamber.com

Mon., March 5

2:30p – 5:00p

Tues., March 13

7th Annual Power of the Purse

Education Lunch – ‘Get Out of Your Own Way and Create Lasting Change in Your Business’

Arizona Hispanic Chamber of Commerce – Latina Business Enterprises Group

North Phoenix Chamber of Commerce

#PowerofthePurse celebrates women in business and brings together 500+ guests to highlight the growing economic impact of woman-owned businesses. The theme of this year’s Power of the Purse, “Climate Control,” will focus on how women lead the way in global change policy.

Networking event features a guest speaker whose topic is generally centered around motivational and educational topics which tie in with business professionals’ daily challenges.

As a professional speaker, author, trainer and coach, Jenean Merkel Perelstein guides businesses and professionals from where they are to where they want to be.

Members: $30; non-members: $40 Desert Botanical Garden

1

Members: $20; non-members: $25; at the door: $30 cash

1201 N. Galvin Pkwy., Phoenix

azhcc.com

5

Martin’s Auto Museum

6 Tues., March 6

5:00p – 7:30p

Fri., March 9

14

7:00a – 9:00a

Glendale Chamber of Commerce

3622 N. Scottsdale Rd., Scottsdale acg.org/arizona

northphoenixchamber.com

13

Association for Corporate Growth – Arizona

Brat Haus

67th Annual State of the City Address & Dinner

9

First Friday Networking Breakfast

Members: $79; non-members: $89

5:30p – 9:00p

17641 N. Black Canyon Hwy., Phoenix

Spring Social: Beers, Brats and Business

Network in a fun atmosphere at one of Old Town Scottsdale’s most popular restaurants.

Thurs., March 1

11:00a – 1:00p

Each month, this event will showcase a featured speaker and an opportunity for all members in attendance to introduce their company and/or products and services.

Members: $20; non-members: $60 Cuff Restaurant 5819 W. Glendale Ave., Glendale glendaleazchamber.org

Glendale Chamber of Commerce Glendale Mayor Jerry P. Weiers will present the 67th Annual State of the City Address.

Program includes presentation of a Citizen of the Year Award to two individuals who have truly embraced the spirit of community in making a positive difference in the lives of Glendale residents.

Wed., March 14

6:45a – 9:45a

Scottsdale Forward 2018 Scottsdale Area Chamber of Commerce This is a significant economic development symposium focusing on key issues and events that impact Scottsdale’s economy.

$120

Members: $25; non-members: $35

Renaissance Glendale Hotel & Spa

Scottsdale Community College Performing Arts Center

9495 W. Coyotes Blvd., Glendale

9000 E. Chaparral Rd., Scottsdale

glendaleazchamber.org

scottsdalechamber.com

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For more events, visit “Business Events” at www.inbusinessphx.com

Please confirm, as dates and times are subject to change.

Tues., March 27

11:30a – 1:00p

Mayor Carlat’s State of the City Address Peoria Chamber of Commerce The City of Peoria and Peoria Chamber of Commerce will host Mayor Cathy Carlat’s annual State of the City address. Live-stream viewing available at www.peoriaaz.gov/state. $50 Arizona Broadway Theatre 7701 W. Paradise Ln., Peoria Wed., March 14

11:00a – 1:00p

peoriachamber.com

Monthly Luncheon Tues., March 27

National Association of Women Business Owners – Phoenix

Fri., March 30

11:30a – 1:00p

9:00a – 10:00a

Women’s Business Connection – ‘What You Need to Know About Small Business Marketing’

LinkedIn: Grow Your Network for Business

Mesa Chamber of Commerce

Microsoft Store/Scottsdale Event aims to help attendees build their brand and grow their network. It will cover how to create a compelling profile and connect with new opportunities for business.

Gainey Ranch Golf Club

Fourth Tuesday of every month. The Women’s Business Connection provides information and a networking forum for professional women looking to enhance their business skills. The speaker for this event is Patty Hughes. As founder and president of Strategic Marketing Services, Patty Hughes is an accomplished and results-focused leader with demonstrated success driving strategic marketing solutions for small businesses, directly impacting sales and client revenue growth.

7600 E. Gainey Club Dr., Scottsdale

Members: $15; non-members: $25

7014 E. Camelback Rd., Scottsdale

nawbophx.org

Red Lobster

Networking, lunch and presentation by Jane M. Powers, speaker, coach and sales expert.

“Branding Yourself as the ‘Go To’ Expert” will focus on how to turn one’s message to money and generate big income, captivate and convert more clients, and easily position oneself as the go-to expert.

Members: $43; non-members: $53

14

20

Tues., March 20

22 11:30a – 1:00p

1403 S. Alma School Rd., Mesa

27

mesachamber.org

Free Microsoft Store microsoft.com

28

Thurs., March 22

Noon – 2:00p

Wed., March 28

30 5:30p – 7:00p

Hot Topics & Lunch

Ask an Expert

Business After Hours

Local SEO, the Google 3 pack & Reviews

Chandler Chamber of Commerce

Tempe Chamber of Commerce

Ask an Expert is a monthly seminar that invites experts in their field to shed insight and answer questions on topics that are vital to success in today’s business world.

Members of the business community come together to enjoy a night of food, drinks, conversation and network development during this casual mixer.

Members: free; non-members: $10

Members: free; non-members: $10

Chandler Chamber Office

Location TBD

Ninety-seven percent of consumers use the Internet when looking for a local business. Ninety-two percent read online reviews as they decide who to call. A well-managed review strategy not only helps with organic rankings, but will also have an impact on the number of people who decide to work with a business for the first time. In this workshop, attendees will learn more about the factors that help their business rank in the Google 3 pack of local listings and how the right review strategy can lead to more new customers. Lunch will be provided.

Members: free; non-members: $10 Peoria Chamber of Commerce 8385 W. Mariners Way, Peoria peoriachamber.com

25 S. Arizona Pl., Chandler

chandlerchamber.com Fri., March 30

tempechamber.org

7:30a – 9:00a

Good Government Buzz Session with Legislative District 17 SRP This roundtable meeting will bring members of the business community together with Arizona’s Legislative District 17 for an update on bills and budget talks at the Capitol. This meet-and-greet event is an opportunity for attendees to ask questions and provide feedback that will contribute to a vibrant business community. Coffee, juice and light refreshments will be served.

Members: free; non-members: $50 Gilbert Chamber of Commerce

119 N. Gilbert Rd., Gilbert

gilbertaz.com

If your event is directed to helping build business in Metro Phoenix, please send us information to include it in the In Business Magazine events calendar. Full calendar online. events@inbusinessmag.com

2018 37 MAR. INBUSINESSPHX.COM

FUNDAMENTALS OF FUNDING

How Firms Manipulate Numbers for Market Gain Watch out for sleight of hand in accounting

by Ken Beckrich

Businesses constantly hear that, to succeed when selecting partners, they need to do their homework. But what if the financials they review don’t really reflect reality? How does a firm make good decisions when it comes to their money? Or, maybe more importantly, how do businesses know the real strength of the firms they’re intending to partner with?

GAAP VS. NON-GAAP ACCOUNTING

Ken Beckrich is the owner and CEO of Online Trading Academy Phoenix. He has more than 30 years of experience in finance and investing in a variety of roles. tradingacademy.com/ phoenix

MAR. 2018

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INBUSINESSPHX.COM

For the first quarter of 2017, Caterpillar reported earnings of $1.28 per share versus $.64 per share for the first quarter of 2016, a doubling of profits from one year to the next. That day, Caterpillar stock went up 8 percent and the Dow Jones Industrial Average (of which Caterpillar is a member) rose 1.25 percent.

Caterpillar is considered by some to be the most important stock to track to understand world growth, because when people are buying Caterpillar’s heavy earth-moving equipment it means tangible expansion. This report proved that growth had returned.

But, did it really?

The numbers Caterpillar reported were profits “excluding restructuring costs.” These are supposedly one-time costs that are not indicative of their real earning capacity. The problem is, many companies have these one-time charges every quarter.

According to Factset, an average of 68 percent of companies in the Dow have reported earnings adjusted for one-time charges in each of the last six quarters, and some of these adjustments are huge. In the third quarter of 2017, Merck reported adjusted earnings of $1.11, but without adjustments they actually lost $.02. In the case of Caterpillar, above, while the reported earnings doubled from $.64 to $1.28, the unadjusted earnings actually fell from $.46 per share to $.32 per share, a drop of about 30 percent, versus the doubling that was promoted. The adjustment increased the reported profit by a factor of four and totally changed the message that Caterpillar should have delivered about itself and, possibly, world growth.

Arguably the most relevant number is the unadjusted number, and there are two types of reporting. The first uses what is called GAAP (Generally Accepted Accounting Principles) accounting. These are the unadjusted numbers. Because they rely on a standardized set of rules, analysts can compare applesto-apples; everyone must do the accounting the same way.

When companies report earnings to the Securities and Exchange

Commission, they must use GAAP accounting. The adjusted earnings are non-GAAP accounting; it is literally whatever they can get away with, and in a press release one can get away with a lot. A couple of years ago, Alcoa reported non-GAAP profit for a 12-month period of $500 million. The GAAP reported number was a loss of $500 million. They literally made a billion-dollar adjustment and changed the income of the company from a loss to a profit through a series of “one-time” charges.

SHARE BUYBACKS AND THE CURSE OF THE BALANCE SHEET

If a business wants to drive its stock price up, one of the keys is to increase earnings per share. To do this, one can grow earnings or one can shrink shares. For several years, companies have had trouble growing actual sales and profits (earnings), but they have been able to grow their earnings per share by decreasing the number of outstanding shares through stock buybacks. Last year, more than 70 percent of the companies in the S&P 500 bought back stock, and this was a reduction from the year before! Last year, more than 20 percent of the S&P 500 spent more on buybacks than they earned in profits. Wholly, the S&P spent all their profits, and almost another 20 percent of their total profits (eating into cash or adding debt) on buybacks and dividends to raise their share prices.

Retail investors tend to focus on earnings, especially earnings per share. People will wait breathlessly to see if a company “beats” earnings, but they never pay attention to how much debt is taken on to achieve those numbers.

WHAT SHOULD BUSINESSES DO?

Firstly, understand that numbers like earnings per share are largely meaningless. The appearance of improvement can drive the market higher, but if it is being driven by debt it is no different than running up a credit card and calling yourself rich. People marvel at how the economy is picking up, but as a country we are borrowing more than five dollars for every dollar in “growth” achieved.

When it comes to coordinating with other business partners, or investing profit in other companies, firms need to be aware of the real numbers. They should wary of companies that do not share their GAAP earnings numbers with them and consider coordinating closely with those who do.

Companies can make a loss look like a gain in their public announcements by using non-GAAP accounting (in contrast to GAAP — Generally Accepted Accounting Principles — which is required to report earnings to the Securities and Exchange Commission). A couple of years ago, Alcoa reported non-GAAP profit for a 12-month period of $500 million. The GAAP-reported number was a loss of $500 million.

Come home to local banking.

It’s been 10 years. And we’ve made local banking something worth coming home to.

This anniversary isn’t about us, it’s about you: Arizonans who wanted a better banking experience.

After all, you’re not just clients. You’re our neighbors, our friends and the businesses that power our local economy. And with the accolades we’ve received—#1 Community Bank, Top 200 Healthiest Bank, 5-Star Superior Rating—it’s clear we’ve earned your trust with our easier, more personalized, local banking service.

Here’s to 10 years as your hometown bank.

Bank local. Bank Pinnacle.

Creating an exceptional experience!

Scottsdale 480.609.0055

|

Phoenix 602.995.6565

Member FDIC | Equal Housing Lender. Copyright © 2014 Pinnacle Bank, All rights reserved

|

pinnaclebankaz.com

BY MIKE HUNTER

WE VALUE WHAT WE OWN

2018 Mercedes Benz AMG GLE 43 MAGAZINE

MAR. 2018

IN BUSINESS

Giving Guide: Prepare for Arizona Gives Day on April 3rd

SOCIAL ENTREPRENEURS

Social Entrepren eur Shaping the ship (Righ Way to Do

MARCH 2018 • INBUSINESSPHX.COM

THIS ISSUE

National Association Women Business of Owners – Phoenix

t) Business

Tax Cuts and Jobs Act The Numbers Game for Market Gain Handwrit ing Digital Agein the $4.95 INBUSINESSPHX.COM

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2018 MERCEDES BENZ AMG GLE 43 MSRP: $70,500 City: 17 mpg Hwy: 23 mpg Trans: 9-speed automatic

This sleek and luxurious sports coupe is a (borderline) SUV with all the bells and whistles its driver needs to enjoy a smooth ride, take rugged terrain or speed through city streets.

With its strong turbo boost and its dynamic exhaust system, the 3.0-liter V6 biturbo in the 2018 Mercedes-Benz AMG GLE43 elevates horsepower and torque. An exclusive red engine cover insert celebrates the 385 horsepower and 384 pound-feet of torque that exists under the hood of this beast. AMG DYNAMIC SELECT’s five modes let the driver choose from simple Comfort to the highly performance-based Sport+. Each setup dials in the adaptive AIRMATIC® suspension, steering, throttle, transmission, exhaust note and more to suit the road or driving mood.

A rare breed, this sport/coupe/SUV/Crossover is a true thoroughbred. The deeply bolstered front sport seats make the driver feel like the master of the road as the car grips and maneuvers without discomfort. The leather-wrapped sport steering wheel fosters all the confidence needed in managing this machine to make any drive a thrill. Its standard 21-inch wheels are by far the largest in its class. Or opt for something even bigger with the optional 22s. Generous rear doors easily welcome three passengers into the widest rear seat in its class. Fold the split seatbacks down for up to 60 cubic feet of carpeted luggage space, the most of any coupe in the world.

The standard panorama roof brings in the sun and stars, giving a near-topless appeal to this “just about everything” vehicle.

Advanced technologies are all about safety, reducing driving stress and helping to smooth every move. Active Brake Assist uses radar to help avoid collisions. Available PRE-SAFE® PLUS helps prepare occupants for rear impacts, in addition to front collisions and rollovers. And optional Distance Pilot DISTRONIC® adaptive cruise control includes Steering Pilot.

The eight-inch central screen is big yet useful, bringing entertainment, navigation, driving systems and vehicle settings to life with clear, colorful animated menus. The optional Bang & Olufsen® BeoSound™ premium sound system is the result of hundreds of hours of in-studio and on-the-road development by B&O engineers, and is a must-have.

Mercedes Benz mbusa.com

0–60 mph: 5.6 sec

Of Course Making the 18 holes count means mixing business with pleasure. Meetings on are our picks for the top courses to make that business foursome a success.

Troon North — Scottsdale

This 18-hole, Rees Jones-designed

Located in North Scottsdale,

Wildfire Golf Club — Phoenix

course is consistently ranked as a top

this award-winning club has two

More central than our other picks, this property has it

course worldwide. Pristine views,

challenging courses (Pinnacle and

all. With two courses (Faldo Championship and Palmer

immaculate greens and a clubhouse

Monument), a full-service clubhouse,

Signature), Wildfire is considered one of the most

that is comparable to the world’s

restaurant and pro shop, set among

challenging places to play in Arizona and offers world-class

best is why Quintero is a must for

beautiful granite boulders.

services, instruction and amenities. Part of JW Marriott

that special golf/business outing.

10320 E. Dynamite Blvd., Scottsdale

Desert Ridge, this spot will satisfy a player’s every need.

16752 W. Carefree Hwy., Peoria

(480) 585-7700 • troonnorthgolf.com

5350 Marriott Dr., Phoenix

(928) 501-1500 • quinterogolf.com

MAR. 2018

40

INBUSINESSPHX.COM

Wildfire Golf Club

Quintero — Peoria

(480) 293-3800 • bitly.com/wildfire-golf

Biturbo Engine: These turbochargers, the Mercedes version of the twin-turbo engine, help to feed more air into the engine, which allows them to generate more horsepower at a smaller size. Since the engine is smaller, it is still just as fuel-efficient as it would be without the turbochargers, but thanks to them the engine is able to produce more power and be efficient.

Photos courtesy of Mercedes Benz (top, left), Wildfire Golf Club (bottom)

the greens are most effective at a course that embraces the players’ needs. Here

SAME FIRM, NEW NAME. THE FRUTKIN LAW FIRM IS NOW RADIX LAW.

The word Radix in Latin means “root”: the root of a tree, the root of knowledge, or the root of a number.

Our new name reflects our values. We are a business law firm that knows the law, helps our clients pursue opportunities and deal with challenges, and we are rooted right here in Arizona.

15205 N. Kierland Blvd., Suite 200 Scottsdale, AZ 85254 Phone: (602) 606-9300 radixlaw.com

KFNX Exclusively Features Laura Ingraham and Michael Savage Ranked Top Ten Shows in the Country

THE LAURA INGRAHAM SHOW

THE SAVAGE NATION WITH MICHAEL SAVAGE

To advertise, host a show, or for more information: Call (602) 277-1100 or visit our website: www.1100kfnx.com

MEALS THAT MATTER

Hearth ’61 – A View Forward and Back Sauce romesco, charred spring onion, buttered mushrooms, meyer lemon barley $32

NIMAN RANCH AGED TOMAHAWK RIB-EYE FOR TWO Rosemary truffle butter, 40oz bone-in $115

Vegetable Chop Salad, a mix of Napa cabbage, spinach, farro, roasted butternut squash, red grapes and Crow’s Dairy feta with parsley and lemon hazelnut vinaigrette. The Prime Rib French Dip is one of the more robust choices.

With a raised pool as centerpiece in a comfortably modern décor, the dining room is bookended by mountain views, including the iconic Camelback Mountain that rises on the south of the property.

Hearth ’61 mountainshadows.com/dining/hearth

Soak Up That History Metropolitan Phoenix is home to some famed dining spots that are popular at lunch for their history and their food.

part of this lunch menu. Located in Paradise

area Wrigley Mansion. Views and an Arizona

Valley, this historic inn setting is luxury and

landmark make this a must for lunch.

classic Arizona for lunch.

2501 E. Telawa Trail, Phoenix

5532 N. Palo Cristi Rd., Phoenix

(602) 955-4079

(602) 955-8614

wrigleymansionclub.com

hermosainn.com

landmark. Opened in 1947, this is a classic experience for lunch that includes Old West standards and modern light and healthy dishes.

5009 E. Washington St., Phoenix (602) 273-7378 stockyardssteakhouse.com

ENTREPRENEURS

Giving Guide: Prepare for Arizona Gives Day on April 3rd

Social Entrepren eurship Shaping the Way to Do (Right) Business Tax Cuts and Jobs Act

MARCH

The Numbers Game for Market

2018 • INBUSINESSPHX.COM

Paying tribute to the town where the Mountain Shadows resort is located, the ’61 of the name Hearth ’61refers to the year Paradise Valley was officially incorporated as a town.

MAR. 2018

Arizona-inspired ingredients make up a big

Geordie’s is located in the historic Biltmore-

SOCIAL

INBUSINESSPHX.COM

Open Tuesday to Saturday for lunch,

The Stockyards — Phoenix Arizona’s original steakhouse is an Arizona

MAGAZINE

42

Lon’s at the Hermosa — Paradise Valley

IN BUSINESS

MAR. 2018

Geordie’s Restaurant & Lounge — Phoenix

The Stockyards

THIS ISSUE

National Association Women Business of Owners – Phoenix

Gain Handwrit ing Digital Agein the $4.95 INBUSINESSPHX.COM

DON’T MISS OUT!

Get a year of In Business Magazine Subscribe now at inbusinessphx.com

Photos courtesy of Mountain Shadows (top and far left), The Stockyards (bottom)

GEORGE’S BANK SCALLOPS

The Valley’s celebrated Chef Charles Wiley has brought his creative touch to Hearth ’61 at the recently reopened Mountain Shadows resort. The Paradise Valley property first welcomed guests in the mid-1950s, and retains its boutique nature. Guests entering from the valet station to the lobby make a quick left to reach the restaurant just past the bar. But it’s worth a short detour right to first take in the art gallery — all original art chosen for exhibition due to having some connection to Arizona, rotating artists every 60 days.

Chef Wiley’s influence can be appreciated even before perusing the menu: He designed the wide-open exhibition kitchen, open for view and aromas behind a stretch of three long, open windows that lays extra emphasis on “wide” and gives new meaning to “open” but with a special ventilation system that keeps all smoke in the kitchen. The namesake hearth stands prominently at one end, and dishes roasted in it go straight from oven to table in the same vessel, retaining the signature char and smokiness of the preparation.

Local, organic and seasonal are key to the menu. The current spring menu includes chilled jumbo shrimp served in a spicy cucumber gazpacho that would be a great choice on its own (if only it were offered that way). Take it light with the H ’61

Celebrating 30 years of serving the women business owners of Phoenix

Spring 2018 • nawbo.org/phoenix

Serving as President of NAWBO Phoenix is an Extraordinary Experience!!

by Julie S. Cook

I’m privileged to be on this board with women who are contributing their time and talents for the greater good of the organization. Their dedication to NAWBO (National Association of Women Business Owners) Phoenix and to the success of our programs is unbelievable.

During this year, our pillars are to Collaborate, Communicate and Connect with each other for the purpose of personal and business growth.

Our educational components, from our monthly luncheons to our mentoring program, are well-known and continue to set us apart.

We are women who are serious about our businesses, and we need and want to be part of this organization, which helps to provide us with tools that support our individual success.

Here are a few of our many ongoing programs: Mentoring Program — This helps guide our members who have been in business beyond the startup phase with additional expertise.

Rise Up Program — Being aware of the need for diversity is one thing, but making that happen is another, and that is exactly what this program brings to our organization: inclusion on the highest level.

Public Policy/Advocacy — Our organization was originally built to open doors for women entrepreneurs by transforming public policy and influencing opinion makers.

These are just a few of the many programs about which we are passionate.

When was the last time you were challenged to step out of your comfort zone and take a leap of faith to experience an opportunity to help transform you and your business? You will be happy you did.

Consider yourself invited.

Join us the second Wednesday of each month at the Gainey Ranch Golf Club, 11 a.m. to 1 p.m.

To learn about our programs, go to NAWBO.org/Phoenix

Julie S. Cook President, NAWBO Phoenix Owner, Idea Three Creative P.O. Box 32020 Mesa AZ 85275 Tel: (480) 390-0495 Email: julie@ideathree.com Web: www.ideathree.com

ABOUT NAWBO

Respectfully submitted, Julie S. Cook President, NAWBO Phoenix

NAWBO® prides itself on being a global beacon for influence, ingenuity and action and is uniquely positioned to provide incisive commentary on issues of importance to women business owners.

NAWBO Phoenix propels women entrepreneurs into economic, social and political spheres of power.

nawbo.org/phoenix

We host networking and education events throughout the valley each month, open to both members and guests. Check out our calendar at nawbo.org/phoenix and join us!

Take advantage of this great networking opportunity by bringing business cards and making connections.

For more infomation, visit www.nawbo.org/phoenix.

Phoenix Metropolitan Chapter of the National Association of Women Business Owners 7949 E Acoma Dr., #207, Scottsdale, Arizona 85260 480-289-5768 • info@NAWBOphx.org

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NAWBO NEWS

Don’t Let Your Marketing Die of Natural Causes

Here are five marketing challenges that are most likely to be overlooked

by Rosaria Glasco

Your Website

Remember when you launched your website?

You thought you were done, didn’t you?

Websites are fluid and constantly changing.

You need to keep it as current as the jeans you wear or the phone you carry. Websites need to be redone every two years to stay current. As many as 60 percent of all websites fall into this category of being out of date.

There are several reasons to update your website: Non-mobile-friendly websites are penalized with lower Google rankings. This means your search engine optimization will suffer and your customers will find it difficult to find you.

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NAWBO NEWS

Your website needs new content to keep the search engine optimization high. This includes changing videos, photography, broken links and outdated images (e.g., flip phones), listing new team members, and watching out for blogs or newsroom without new posts and pixilated images.

Your company will look out of touch if the design seems outdated. Some signs of this include use of Flash, page clutter, auto play videos, background music, slide shows, keyword stuffing, clichéd stock photos and hard-to-read fonts.

Your Mobil Footprint

Most online searches are happening on mobile devices. Seventy-five percent of

Americans admit to bringing their phone into the bathroom! Four out of five use their smartphone while shopping. Time on mobile devices has exceeded the time spent on desktops, with a preference to mobile apps vs. mobile sites. People are spending an average of 3:23 minutes on apps and 50 minutes searching the Web via phone. It is absolutely necessary to have a mobile strategy.

Your LinkedIn Profile

This falls into a similar category as your website. You set it up with the best of intentions and haven’t posted in three years. When people do their due diligence, they notice this. You don’t

look attentive and current. The industry standard is to post content one time per day, preferably in the morning and never on weekends. Ninetyseven percent of people on LinkedIn do not do this. For this reason, posting one time per week will make you look like a contributor.

Your Video Library

Video connects buyers to your products and services. Adding video to your landing page, for instance, can increase “conversions” by 80 percent. Videos build trust — seeing is believing.

Fifty-seven percent of consumers say that video gives them more confidence to buy online. And videos can be used for everything. They can be used on your website, which Google rewards with high search rankings. Add video to your social media sites and pepper in online for lead generation campaigns. Videos can be made with a quality camera or cell phone. New software and phone options allow anyone to do it. Spontaneity has replaced quality in the race for effectiveness.

I recently read, “Video is like pizza; when it’s bad, it’s still pretty good.” So don’t strive for perfection; strive for telling a story and doing it regularly.

Digital Marketing

No matter who you are marketing to, the chances are they are on mobile at least 50 percent of the time. The only age group this does not apply to are those more than 72 years old. Even boomers (54-72 years of age) are online. The way each age group uses digital might vary.

Here is a big-picture description of the big digital arteries:

Adwords or search engine marketing — Reach people looking for your product so they find you when they search.

Facebook / social media ads — Tempt people with offerings while they are checking their posts.

Display or video — Reach specific types of people with a message or offer.

Rosaria Glasco and the knoodle team partner with CEOs around the country to grow market share through branding, content and video strategies. For more information, visit knoodle.com.

nawbo.org/phoenix

Personal Brand and Style Trompe L’Oeil, Trick the Eye

by Clarisse Ringwald, Ffsm

Styling is an optical illusion. It’s all about perception. Did you know when you enter a room, people’s eyes will go from the top of your head to the tip of your toe in three seconds? Styling is about looking your best at any given moment. It’s all about keeping the attention on your face and what you are saying or selling.

Color lets you reshape your silhouette using trompe l’oeil. Three aspects of color that demand the viewer look there first: (1) warm color temperature, (2) bright color intensity and (3) high/strong contrast. In simple terms, the eye will go to the warmest, the brightest or the highest contrast of color worn on your body. Therefore, it is important where you place that color.

Looking at the illustration, which color holds your attention most? For me, it’s the mustard yellow, the warmest color. For you, it may be red, the highest contrasted color, or even the blue. No right or wrong answer here, as all would qualify. What if a woman walking in front of me in the mall had on a pair of mustard yellow skinny jeans with a black top? Chances are my eyes would focus on the color of the skinny jeans.

If you have dark hair, wear dark shoes. Dark haired ladies, even if you wear white jeans in the summer, wear dark shoes! If you’re blond, this rule is more forgiving. Fair-haired maidens can wear light shoes or dark shoes and, because of their light hair, people’s eyes will go back up to their face.

This also holds true for gray-haired women and men. For redheads, camel-colored shoes are best since they will match the ginger hair color. In styling, a continuous line is always the best.

The classic summer casual outfit is white skinny jeans with a casual top. Here is where the color of the top is very important. If it’s white, you are in the safe zone, as monochromatic colors make you appear taller. If the top is black and the skinny jeans are white, the focus will be on the bottom half of the body, so the hips and thighs will be emphasized.

Color blocking on dresses helps create a waistline and is very attractive to emphasize the waist. Pay attention to where the lightest, brightest or highest contrast of color is on the dress.

Typically, the darkest color is on the outside creating the color blocking effect. This will make the body appear smaller at the waist. If the color blocking is white or another bright color, the eye will be drawn to the outside of the dress. If you have a large waist or hipline, you get my drift: You will appear larger.

Tip: If you want to appear 10 pounds lighter and you currently carry a shoulder bag, carry a handbag instead. The shoulder bag, very much like a diaper bag, adds 10 pounds to your hipline!

Clarisse Color Creations, LLC, is an imageconsulting business that aligns color, restores image and creates style. Licensed and certified, this Arizona-based business serves both women and men. Contact Clarisse at clarissecolorcreations.com.

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NAWBO NEWS

Seven Traits of Highly Successful Women to Embrace Now

by Jean Briese

1. Confidence — Here’s the secret to confidence: It doesn’t matter how you feel on the inside, it’s what you project on the outside that people see. I have often been told by people that they admire my confidence. I smile graciously and thank them, knowing on the inside I was the same as everyone else. I was nervous, I had my own doubts and fears. But I took practical steps to overcome the doubts and fears and nerves (working with a coach can help with this) and I walked with outward confidence.

That is what the world sees, and I was told by a coach early in my career, “What is perceived is real.” And confidence is like a muscle; the more you do this, the easier it becomes.

“The question isn’t who’s going to let me: it’s who’s going to stop me.”

—Ayn Rand 4

NAWBO NEWS

2. Creativity — I love the story of Estee Lauder, born to Hungarian immigrants — she wanted more. Lacking the money to hire advertisers like her competition, she came up with two marketing techniques commonly used today: the free gift, and the gift with purchase.

Brilliant! Don’t be afraid to be creative.

“My life did not please me, so I created my life.”

—Coco Chanel

3. Helpfulness — A feminine leadership style is generally considered one that embraces empathy, collaboration and long-term thinking.

And in fact, recent research from Catalyst shows that this leadership style in Fortune 500 companies attained significantly higher financial performance, on average, than other leadership styles.

“Power to me is the ability to make a change in a positive way.”

—Victoria Justice

4. Emotional Intelligence — Emotional Intelligence (EQ) is the ability to identify, use, understand and manage emotions in an effective and positive way. A high EQ helps individuals communicate better, reduce their anxiety and stress, defuse conflicts, improve relationships, empathize with others and effectively overcome life’s challenges. No wonder women with these traits are highly successful! The good news is, you can learn and enhance these traits for your own success.

5. Never Giving Up — Consider Malala Yousafzai, on a school bus in Pakistan when a gunman boarded and shot her in the head.

Why? Because she dared to speak about education for girls. Did she quit? Even after being shot three times in the head, she continues to be an advocate for educating women. In 2013, she was listed as one of Time’s Most Influential Women in the World and in 2014 co-received the Nobel Peace Prize. All this while still a teen!

“Don’t be the girl who fell, be the girl who got back up.”

—Jenette Stanley

6. Creating a Unique Style — In today’s world, you must stand out.

In Seth Goldstein’s book The Purple Cow: Transform Your Business by Being Remarkable,” he says that the key to success is to find a way to stand out — to be the purple cow in a field of monochrome Holsteins.

Martha Graham, among others, comes to mind. Martha introduced the world to dance as it had never been seen before and reshaped American modern dance.

“If you are always trying to be normal, you will never know how amazing you can be.”

—Maya Angelou 7. Embracing Traditions and Family — Here’s something we as women know but that is undervalued in our culture: Women are often the glue that holds things together, whether it is at home or at work. We naturally create roots that bond (teamwork) and we have an instinct for when things are brewing and take charge before things get out of hand. We provide leadership, whether in home or work, that focuses on teambuilding, tradition and enforcing the mission, goals and values so everyone is working with the same values. Leadership is natural for most women, and successful women harness these natural talents in the home and workplace to get everyone on the same page.

“Sister, open your heart, fling your hopes high and set your dreams aloft. I am here to hold your hand.”

—Maya Angelou

Jean Briese is an award-winning sales leader, speaker and professional coach who helps individuals and teams shatter status quo and do the things they think are impossible! To learn more, visit jeanbriese.com/blog/.

Master Your Social Position!

Social Media that gets noticed, backed by the credibility of In Business Magazine…

Marketing Automation | Social Media | Digital Products www.inbusinessmag.com 480.588.9505

nawbo.org/phoenix

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NAWBO NEWS

NAWBO PHOENIX Corporate Partners Annette Austin International Arizona Bank and Trust Arizona Fire & Water Restoration

Photos Can Enhance Your Business

by Morgan Hirschi

We’ve all heard the saying, “A picture is worth a thousand words.” A photograph can draw a viewer in and compel her to learn more or it can turn someone away with one glance. This is especially true when it comes to marketing your own business. Are the pictures on your website piquing the interest of your viewers? Do your brochures pop? Or do you need a bit of a makeover?

Everyone wants to know more about the businesses they are interested in, to see beyond the initial impression. What is your business really about? What exactly do you do? What motivates you to do what you do? What makes your business special? And why should a potential customer use your business and services over your competition?

Photographs can help you give your customers and clients a good introduction to who you are as a business. It is important to realize that photos can really shape the ideas that potential customers take away with them after seeing your website. Good pictures give detail and help add to the professionalism of your marketing and your business. They also create a desire to know more and become better acquainted with who you are and what you bring to the table.

A good photo is able to drum up interest within your viewer without her having to read a word about your business. It has been said that 80 percent of the information received by your brain comes in through your eyes. Considering this statistic, it is a wise move to ensure your potential client is drawn in by using great photographs in all your marketing materials.

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NAWBO NEWS

When a person is visually stimulated, she is more likely to want to learn more about you and give your business a chance. Researchers have also found that color visuals increase the willingness to read by 80 percent. Photographs with bright colors, good focus, proper lighting and appealing content help stir the viewer’s curiosity. Think of the last product or article that interested you. Did it have an interesting photo to accompany it? Chances are good that a picture was involved.

Most aspects of marketing can benefit from the use of photographs. Brochures, flyers, business cards and websites all speak to your customer about your business and what you do.

Since all these tools bring clients to you, why not give them a reason to stay and browse for a while? Looking online for a business becomes much more interesting when you have a reason to look!

The power of pictures is evident everywhere you go. Take a look around you! There is no shortage of images to entice viewers to try the newest and best product. Billboards and magazines show you what to buy and where to find it. It takes only one great photograph to stir your emotions, catch your breath or brighten up your day. Making use of photographs is a great way to boost your business and really give people an idea of who you are and what you provide.

Morgan Hirschi is a blogger, photographer and owner of Purple Dove Photography.

She can be reached at purpledovephotography.com.

Bank of America Benjamin Franklin Plumbing Border States Electric CITYSun Times Cox Business GoDaddy Idea 3 Creative In Business Magazine Lewis Roca Rothgerber Christie LLP Microsoft Store Money Radio 1510 NetworkingPhoenix.com Orchard Medical Consulting Phoenix Business Journal Purple Dove Photography Salt River Project Splash Printing & Marketing UPS Wells Fargo

Standout in Your Field and SWOT the Competition

by Angela Garmon

Yes, you read right, “SWOT” the competition, not “swat” the competition. You don’t want to physically hurt them. You just want to have an advantage over them; who wouldn’t want an advantage? Think about a time when you played a game that required forethought or strategy.

Was it easier to play against someone you didn’t know or someone you knew well? I would think the latter. When you play against someone you know, you begin to anticipate how they will play and what their next move will be, based on how they think or even how they played in the past. You cannot do that with an opponent you know nothing about and, if you add to the mix an unfamiliar set of rules, both will put you at a serious disadvantage.

Conducting a SWOT analysis will give you the framework to set your business up for a win.

Regardless of the industry, there is a vast pool of businesses that offer similar products, services or programs to your business. So, how can you stand out in your field? How can you begin to differentiate your business from the others?

Those are great questions. Strategy is key for positioning the company in the best place to capture the greatest market share possible.

Having clear organizational goals, understanding how the competitors are playing and accepting the demands of the marketplace creates a recipe for success. Here is how.

It begins with understanding the internal and external factors that impact whether or not the business will achieve its objectives. That is where a SWOT analysis can be useful. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats. It is used as a planning tool to determine whether or not a company, product or person will have favorable or unfavorable positioning in the marketplace.

Draw a box that has four quadrants. The top two quadrants focus on the internal factors, which are the strengths and weaknesses of the company.

The bottom two quadrants focus on the external factors, which are the opportunities and threats of the company.

Now, think about what the company wants to achieve over the next few months. Choose an objective that you would like to explore. As you

nawbo.org/phoenix

work through the top two quadrants, consider factors that are relevant to the specific objective, because what might be considered an internal strength for one objective could possibly be a weakness for the others. Examples of internal strengths or weaknesses could be staffing, knowledge, certifications, product, pricing, etc.

Below are some thoughts to consider.

Strengths: • Are there competitive advantages?

• Does the company have viable resources?

• What are the company’s current capabilities?

Weaknesses: • What are the company’s vulnerabilities?

• Are there internal processes that need improving?

• Lack of knowledge?

In the lower two quadrants, take a moment to vet opportunities that will allow you to reach the said objective and threats that could impact achieving it. Here are some thoughts to consider.

Opportunities: • What are the customers need?

• Are there untapped niches in the market?

• Where is the competitor weak?

Threats: • New entrants into the market?

• Demands in the market?

• Societal or government factors?

Completing a SWOT analysis around specific objectives is the start of an effective strategy to move your organization forward. Like playing a game with a worthy opponent, it is important to consider factors that may impact whether your business will be successful. Ensuring a strong connection between the company’s strengths and opportunities could solidify that the objective may be a viable option for a sustainable strategy.

However, if there is a stronger relationship between the weaknesses and the threats, it could be a warning that your business requires more planning and a cautious approach. Set your company up for success. Complete a SWOT analysis and gain a competitive edge over the competition.

Angela Garmon, with ARG Coaching & Consulting Group, works with leaders who are overwhelmed and frustrated with changes in their organizations.

These leaders want to bring their teams together and produce results. Connect with us to learn more at argccgroup.com.

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NAWBO NEWS

Happy Birthday HR5050!

by Wendy Anderton

Imagine if you were a business owner, and you were required to get a cosigner for a loan. No big deal, right? It happens all the time! However, in the not-so-distant past, women business owners were subjected to a set of standards to obtain credit different from their equivalent male counterparts.

In fact, men were so highly valued, and women so greatly de-valued, that women business owners were required to have a male co-signer for credit acquisition and access to capital.

You might think these practices date to the early 1900s or earlier, right?

Not so! Until 1988, women business owners often were required to have a male co-signer for business credit, who might even be their own minor male child. Just 30 years ago, women may not have been allowed business credit in their own name.

NAWBO (National Association of Women Business Owners) Phoenix takes special pride in celebrating HR5050, The Women’s Business Ownership Act, signed into law by President Reagan in 1988. This landmark legislation provided a basis for policies, programs and public/private sector initiatives supporting women’s business endeavors. Notably, the legislation provided the framework for women business owners to obtain credit without the requirement of a male co-signer.

NAWBO joined forces to support the legislation with a handful of other organizations, all seeking equity for women and women business owners. Today, NAWBO continues to support and advocate for women business owners in Washington, D.C. and in Arizona, as well. Through its mission, NAWBO not only serves its members, but stands as a beacon for

Happy Birthday HR5050

all women business owners and those who support them.

HR5050 laid the groundwork for what is now a thriving ecosystem of more than 9.1 million woman-owned firms that generate $1.4 trillion in sales and employ nearly 7.9 million people.

Women own businesses of all sizes, in all industries, and contribute to the economy on a grand scale.

Come help NAWBO celebrate the birthday of HR5050 by joining us for a Birthday Breakfast on April 11, 2017, at the Gainey Ranch Golf Club.

NAWBO will then visit the Arizona Capitol, where we will visit with legislators to advocate for woman-owned business parity in revenue, access to capital, freedom from regulatory burden, and the end of sexual harassment and inequities based on gender. For more information, visit nawbo.org/phoenix.

Wendy Anderton is the CEO of Global Ties Arizona, a nonprofit in Scottsdale that focuses on international exchange for leaders from around the world, affording Arizonans of all walks opportunities to engage with these leaders and become Citizen Diplomats. Anderton also serves on the NAWBO Phoenix Board of Directors as treasurer and advocacy chair, is on the advisory and money month committees at Empowered PhXX, is the membership chair of the Arizona Society for Association Executives, serves as project manager for South Scottsdale Alliance, and is co-founder of Cavy Love, Arizona’s Guinea Pig Rescue.

We need you to Transform a Life!

New Pathways for Youth is seeking 35 volunteer mentors to match with youth having experienced Adverse Childhood Experiences. These youth are committed to transforming their lives. They now need you to step up and join their journey. Will you be the one?

Join us for a Mentor Introduction Session on Tuesday evenings at 6:15 p.m. and on the 2nd and 4th Thursday of each month at 7:30 a.m. at 1001 East Pierce Street, Phoenix.

RSVP to info@npfy.org.

Your commitment is urgent.

Transform a life today!

Become a New Pathways Mentor!

New Pathways for Youth is an evidenced based mentoring program that matches well-trained mentors with youth in need of a caring adult relationship. Mentors receiving coaching and support to guide their mentoring relationship in the life skills curriculum offered

by New Pathways.

Transform a LIFE. Be a MENTOR. 8

NAWBO NEWS

Giving Guide ARIZONA

Presents

Connecting business with our community

GIVE ON APRIL 3, 2018

Giving Guide ARIZONA

Invest in Arizona

To her role as CEO of Alliance of Arizona Nonprofits, Kristen Merrifield brings more than 15 years’ experience that includes leadership roles with the Arizona Small Business Association, the ASU Foundation and the Greater Phoenix Chamber of Commerce.

ARIZONA GIVES DAY Since its inauguration in 2013, Arizona Gives Day has steadily increased the donations to local nonprofits.

Merrifield is an active participant in the business and nonprofit community in her roles as past president of the Arizona Society of Association Executives Board and active member of groups such as the American Society of Association Executives and the National Council of Nonprofits.

2013: raised $1.110 million 2014: raised $1.393 million 2015: raised $2.055 million 2016: raised $2.84 million

Arizona Gives Day is a powerful 24-hour online giving experience that unites Arizonans around causes they believe in. The single, statewide day of giving has raised $10.14 million for Arizona nonprofits since 2013 and has given away more than $800,000 in cash prizes to participating organizations. Arizona nonprofits do much more than provide necessary services to our communities — they are an integral part of our state’s economy. Annually, they have an economic impact of $23.5 billion, nearly 8 percent of Arizona’s gross state product. Arizona nonprofits also account for 332,000 jobs.

At the Alliance, our mission is to unite, strengthen and advance Arizona’s nonprofit sector. Arizona Gives Day provides us with a unique opportunity to put our mission into action in a way that not only propels our Arizona nonprofit community, but also cultivates a powerful and engaging spirit of philanthropy statewide. Monetary donations are the most direct way to help a nonprofit make an impact: Donations allow nonprofits to allocate funds where they are most needed. Arizona Gives is focused on helping participating nonprofits raise funds that are critical to supporting their work. By donating you simultaneously invest in the future of Arizona and help nonprofits make an impact in your community.

This year, we are excited to welcome more than 100 new nonprofits that are participating for the first time! We have also increased our cash prize pool to $180,000 for 2018. Prize categories change each year but are based on criteria such as most money raised in certain categories, most donations over a certain amount during a “power hour,” and even some random draws to keep the day exciting for donors and nonprofits alike. Individuals and businesses can also help their favorite nonprofits earn additional donations and prizes by creating fundraising pages on AZGives.org.

It is critical that we engage individuals, community leaders, corporate partners and our small-business community in helping us exceed the nearly $3 million we raised last year. Our theme for 2018 is “Invest in Arizona,” and we believe everyone has a unique opportunity to do just that. You can utilize the Giving Guide in this month’s issue of In Business Magazine to learn about some of the great local charities and nonprofit organizations participating in this year’s Arizona Gives Day. Pick one (or several!) to make a donation to on April 3, 2018, at www.arizonagives.org. Together, we can make a huge impact!

Sincerely,

2017: raised $2.74 million Total: $10.14 million

Kristen Merrifield, CAE, CNAP Chief Executive Officer Alliance of Arizona Nonprofits

Giving Guide Presents

ARIZONA

About the 2018 Giving Guide We are pleased to offer the list of Alliance of Arizona Nonprofits

to give on Arizona Gives Day. By participating on this day, you

members who are participating in Arizona Gives Day coming

connect or even reconnect with a nonprofit to support its

up on April 3, 2018. In Business Magazine is proud to create

cause and become a true supporter of all that is important in

this Giving Guide to provide business owners and the more

our community.

than 36,000 subscribers of the magazine information on local nity

ss with our commu

Connecting busine

GIVE ON APRIL

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3, 2018

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Go Beyond Gives Day: We ask that you connect with your

nonprofits that they may work with to better our community.

nonprofit, and we challenge you to choose one or more

Our goal is to give these groups exposure for a full month prior

organizations to work with in this coming year. By volunteering

to Arizona Gives Day so that they may realize additional benefit

time, talent and treasure, your organization is likely to gain in

among the business community.

more ways that you might expect.

How to Give: We urge you, as a company or an individual,

Maximum Impact: Encourage your employees and customers to participate through your e-newsletter, website, social media and email marketing between March 1 and April 3, 2018.

Thank you for giving back to our community!

Giving Guide ARIZONA

Stories by Jennifer Purcell, Alliance of Arizona Nonprofits

Trends – Corporate Philanthropy

In recent years, we’ve seen distinct shifts in the ways in which corporate philanthropy is being carried out in Arizona (and most likely throughout the U.S.). Donations and volunteerism are still at the heart of what corporate philanthropy is about.

DONATIONS

Donations are at the root of what helps keep the nonprofit missions alive and their organization healthy. A growing corporate philanthropy trend is the conscious choice to narrow in on specific nonprofit focus areas, such as the environment, to determine how their monetary giving is distributed. While this can reduce the number of grant requests received, businesses may be missing out on additional ways in which they can strategically support the nonprofit community.

Monetary support from businesses and corporations can be incredibly impactful for a nonprofit organization. Nationally, corporations provide less than 1.5 percent of pre-tax dollars for giving — a statistic from Giving USA that most find astonishingly low. When the recession hit, corporations significantly cut back on philanthropic giving out of necessity and, while it has mostly returned to pre-recession numbers, many have revamped how they are giving back to the communities in which they live.

Included in this shift was the development of more robust employee matching gift programs. These programs encourage employees to submit information on the amount they have given out of their own pocket and allows the corporation to match their donation at an established percentage. It’s a win for the nonprofit, the employee and the business.

VOLUNTEERISM

When it became increasingly difficult for businesses to provide monetary donations to nonprofits during the recession, many corporations turned to a “volunteer only” model in which businesses organized group volunteer projects (in-house or externally). Some have even placed more emphasis on volunteerism by creating volunteerism awards.

Currently, Independent Sector equates the hourly value of volunteerism at an average rate of $24.14, which last year equated to $193 billion for nonprofits. It goes without saying that many large nonprofit organizations could not provide their services, even dare exist, without the support of volunteers.

Despite the fact that volunteering is one of the most rewarding ways to give back to the community, there are many nonprofits that will never benefit from these types of corporate philanthropy programs simply because they do not have viable volunteer opportunities. By choosing this type of corporate philanthropy only, businesses significantly reduce the number of organizations they can assist.

DONATIONS & VOLUNTEERISM

The best well-rounded approach to corporate philanthropy is a combination of monetary giving and volunteerism. The most common example of this is businesses encouraging board service and volunteering among their employees and senior leaders while also providing some monetary support to the organizations they serve.

A newer and growing trend in corporate philanthropy can be seen through numerous and varying “Dollars for Doers” programs in which employees are given the opportunity to submit the number of hours they have volunteered for a nonprofit, including board service, and the business then provides a donation based on an established dollar-per-hour figure.

Regardless of the type of corporate philanthropy your organization currently has, these should be evaluated frequently to allow for modifications based on the market, employee input and your company’s desire to give back to the community in a meaningful way. If your business doesn’t have a corporate philanthropy program, we encourage you to use the above information to get started!

INBUSINESSPHX.COM

Your Business & Arizona Gives Day You may be thinking, “How can my business participate in Arizona Gives Day; isn’t it just for individuals to donate on April 3?” The reality is, Arizona Gives Day has made it easy for both businesses and individuals to invest in Arizona through the creation of fundraising pages. It’s also probably one of the most rewarding ways a business and its team members can participate!

Arizona Gives Day allows businesses to create their own fundraising page(s) for a cause or causes they care about.

Organizations may even want to set up a couple pages and have some friendly competition between departments or provide matching dollars to encourage giving.

Before you get started, you may want to reach out to the nonprofit(s) you want to support if you don’t already have a relationship with them. This conversation will let them know of your interest and open up communication about how the nonprofit may be able to assist you with this interactive event.

The nonprofit also will have a heads up that they’ll be receiving a notification to approve your fundraising page.

Simply follow these steps to create your fundraising page: • Go to azgives.org.

• Find a nonprofit you want to support and go to their profile.

• Click on the “Create Fundraising Page” button.

• Create your login.

• Customize your fundraising page.

• Submit for approval.

Of course, businesses can choose to support this statewide online giving event through a variety of ways, such as sponsorship or even by sending out communication to customers and employees. Arizona Gives has even provided free downloadable graphics on its website.

Go to azgives.org/businesses to see all the ways your business can ensure a successful future for Arizona’s nonprofits.

ABOUT ARIZONA GIVES

Arizona Gives Day was created to both strengthen and sustain Arizona’s nonprofit community. The 24-hour day of giving raises awareness, connects the public with businesses and increases financial support for these important — and often critical — organizations. Our nonprofits create safe places to learn, live and fulfill dreams. They enrich our lives through art and culture, and protect our natural wonders, cultural heritage and human dignity.

More than 72 percent of Arizona’s nonprofit revenue is generated by earned revenue, fees for services and government contracts — NOT from philanthropic contributions … Which is why your involvement is so important!

We hope to see you and your business actively participating in Arizona Gives Day 2018!

To make donations for Arizona Gives Day, please go to www.azgives.org.

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Giving Guide ARIZONA

Nonprofits participating in Arizona Gives Day

100 Club of Arizona County: Maricopa AAZN Member: AAZN Member: Yes azgives.org/100club 1N10, Inc. County: Maricopa AAZN Member: Yes azgives.org/onenten 2 Share Foundation, Inc. County: Maricopa AAZN Member: Yes azgives.org/2sharefoundation

Amanda Hope Rainbow Angel’s County: Maricopa AAZN Member: Yes azgives.org/ AmandaHopeRainbowAngels

Arizona Center For Investigative Reporting County: Maricopa AAZN Member: Yes azgives.org/azcir

Angels on Patrol, Inc. County: Maricopa AAZN Member: Yes azgives.org/angelsonpatrol

Arizona Center for Nature Conservation/Phoenix Zoo County: Maricopa AAZN Member: Yes azgives.org/phoenixzoo

Animals in Disaster (AID) Empty Bowl Pet Food Pantry County: Maricopa AAZN Member: Yes azgives.org/emptybowlpetfoodpantry

A

Arizona Community Action Association County: Maricopa AAZN Member: Yes azgives.org/azcaa

A Stepping Stone Foundation County: Maricopa AAZN Member: Yes azgives.org/asteppingstone

Anthony Bates Foundation County: Maricopa AAZN Member: Yes azgives.org/anthonybates

Arizona Dental Foundation County: Maricopa AAZN Member: Yes azgives.org/azdentalfoundation

A Tree 4 Christmas, Inc. County: Cochise AAZN Member: Yes azgives.org/atree4christmas

Arc of Arizona, Inc., The County: Maricopa AAZN Member: Yes azgives.org/arcarizona

Arizona Elk Society County: Maricopa AAZN Member: Yes azgives.org/arizonaelksociety

Abels House Inc. County: Maricopa AAZN Member: Yes azgives.org/Abelshouse

Area Agency on Aging Region One County: Maricopa AAZN Member: Yes azgives.org/ AreaAgencyonAgingRegionOne

Arizona Foundation for the Handicapped County: Maricopa AAZN Member: Yes azgives.org/ arizonafoundationforthehandicapped

ACLU Foundation of Arizona County: Maricopa AAZN Member: Yes azgives.org/acluaz

Arivaca Helping Hearts County: Pima AAZN Member: Yes azgives.org/arivacahelpinghearts

Addiction Haven Inc. County: Maricopa AAZN Member: Yes azgives.org/addictionhaven

Arizona 4H Youth Foundation County: Pima AAZN Member: Yes azgives.org/az4hyouthfoundation

Adelante Healthcare County: Maricopa AAZN Member: Yes azgives.org/adelantehealthcare

Arizona Art Alliance County: Maricopa AAZN Member: Yes azgives.org/azartalliance

Advanced Independence Charity County: Maricopa AAZN Member: Yes azgives.org/advancedindependence After The Homestretch-Arizona Inc. County: Maricopa AAZN Member: Yes azgives.org/afterthehomestretchaz Against Abuse, Inc. County: Pinal AAZN Member: Yes azgives.org/AgainstAbuseInc Agape Adoption Agency of Arizona, Inc. County: Maricopa AAZN Member: Yes azgives.org/AgapeAZ Ajo Community Health Center dba Desert Senita Community Health Center County: Pima AAZN Member: Yes azgives.org/ DesertSenitaCommunityHealthCenter Alliance Francaise de Tucson County: Pima AAZN Member: Yes azgives.org/aft

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Arizona Association for Environmental Education County: Maricopa AAZN Member: Yes azgives.org/AAEE Arizona Autism United County: Maricopa AAZN Member: Yes azgives.org/AZAunited Arizona Burn Foundation County: Maricopa AAZN Member: Yes azgives.org/azburn Arizona Career Pathways County: Maricopa AAZN Member: Yes azgives.org/azcareerpathways Arizona Cattle Dog Rescue County: Coconino AAZN Member: Yes azgives.org/arizonacattledogrescue Arizona Center for Disability Law County: Maricopa AAZN Member: Yes azgives.org/azdisabilitylaw

Arizona Greyhound & Animal Rescue Fund County: Pima AAZN Member: Yes azgives.org/azgreyhoundrescue Arizona Hands & Voices County: Maricopa AAZN Member: Yes azgives.org/arizonahandsandvoices Arizona Healing House for Children County: Maricopa AAZN Member: Yes azgives.org/ arizonahealinghouseforchildren Arizona Health Care Foundation County: Maricopa AAZN Member: Yes azgives.org/azhca Arizona Hemophilia Association County: Maricopa AAZN Member: Yes azgives.org/arizonahemophilia Arizona Housing Coalition County: Maricopa AAZN Member: Yes azgives.org/azhousingcoalition Arizona Humane Society County: Maricopa AAZN Member: Yes azgives.org/azhumane Arizona Legal Women and Youth Services (ALWAYS) County: Maricopa AAZN Member: Yes azgives.org/alwaysaz

To make donations for Arizona Gives Day, please go to www.azgives.org.

Arizona LEOS County: Maricopa AAZN Member: Yes azgives.org/ArizonaLEOS Arizona Musicfest County: Maricopa AAZN Member: Yes azgives.org/azmusicfest Arizona Oncology Foundation County: Pima AAZN Member: Yes azgives.org/arizonaoncologyfoundation Arizona Partnership for Immunization, The County: Maricopa AAZN Member: Yes azgives.org/WhyImmunize Arizona Puggle Rescue, Inc. County: Pima AAZN Member: Yes azgives.org/puggles Arizona Recreation Center for the Handicapped (ARCH) County: Maricopa AAZN Member: Yes azgives.org/archaz Arizona Safe Baby Haven Foundation County: Maricopa AAZN Member: Yes azgives.org/azsafebabyhaven Arizona Small Dog Rescue County: Maricopa AAZN Member: Yes azgives.org/azsmalldog Arizona Western College Foundation County: Yuma AAZN Member: Yes azgives.org/foundation-azwestern Arizona Wilderness Coalition County: Pima AAZN Member: Yes azgives.org/azwild Arizona Youth Partnership (AZYP) County: Pima AAZN Member: Yes azgives.org/azyp Arizona’s Children Association County: Pima AAZN Member: Yes azgives.org/arizonaschildren Arthritis Foundation County: Maricopa AAZN Member: Yes azgives.org/arthritis-arizona Arts for All, Inc. County: Pima AAZN Member: Yes azgives.org/artsforallinc Art Resource Center, The County: Maricopa AAZN Member: Yes azgives.org/artresourcecenter Assistance League of East Valley County: Maricopa AAZN Member: Yes azgives.org/assistanceleagueeastvalley

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Giving Guide ARIZONA

Assistance League of Tucson, Inc. County: Pima AAZN Member: Yes azgives.org/assistanceleaguetucson Audrey’s Angels County: Maricopa AAZN Member: Yes azgives.org/audreysangels Audubon Arizona County: Maricopa AAZN Member: Yes azgives.org/audubonaz Aunt Ritas Foundation County: Maricopa AAZN Member: Yes azgives.org/auntritas Aviva Children’s Services County: Pima AAZN Member: Yes azgives.org/avivatucson AWEE County: Maricopa AAZN Member: Yes azgives.org/aweeworks AZ Coalition to End Sexual and Domestic Violence County: Maricopa AAZN Member: Yes azgives.org/acesdv

B Back to School Clothing Drive County: Maricopa AAZN Member: Yes azgives.org/btscd Backpacks 4 Kids AZ, Inc. County: Maricopa AAZN Member: Yes azgives.org/backpacks4kidsaz BAG IT County: Pima AAZN Member: Yes azgives.org/bagit4u Ballet Yuma County: Yuma AAZN Member: Yes azgives.org/balletyuma BBB (Better Business Bureau) of Central Arizona Foundation County: Maricopa AAZN Member: Yes azgives.org/ Betterbusinessbureauphoenix Be A Leader Foundation County: Maricopa AAZN Member: Yes azgives.org/bealeaderfoundation

Beads of Courage, Inc. County: Pima AAZN Member: Yes azgives.org/beadsofcourage

Black Canyon Heritage Park County: Yavapai AAZN Member: Yes azgives.org/BCHeritagePark

Beatitudes Campus County: Maricopa AAZN Member: Yes azgives.org/beatitudescampus

BlackBox Foundation County: Pinal AAZN Member: Yes azgives.org/blackboxaz

Being The Change County: Maricopa AAZN Member: Yes azgives.org/beingthechange

BorderLinks County: Pima AAZN Member: Yes azgives.org/borderlinks

Ben’s Bells Project County: Pima AAZN Member: Yes azgives.org/bensbells

Boxer Luv Rescue County: Maricopa AAZN Member: Yes azgives.org/boxerluv

Beyond Autism, Inc. County: Maricopa AAZN Member: Yes azgives.org/beyond-autism

Boys & Girls Club of Round Valley County: Apache AAZN Member: Yes azgives.org/rvbgc

Big Brothers Big Sisters of Central Arizona County: Maricopa AAZN Member: Yes azgives.org/BBBSAZ

Boys & Girls Clubs of Greater Scottsdale County: Maricopa AAZN Member: Yes azgives.org/bgcs

Big Brothers Big Sisters of Tucson County: Pima AAZN Member: Yes azgives.org/tucsonbigs

Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

Career Connectors

connecting

Career Connectors is a nonprofit 501(c)(3) organization dedicated to connecting professionals in career transition to hiring companies and quality resources.

For the Job Seeker: Career Connectors is an event-driven community outreach program, with three monthly events held across the Greater Phoenix Valley. Each event includes professional career speakers, four hiring companies presenting current opportunities (as well as post-meeting one-on-one face time), and free professional services (resume review/critique, business portraits, social media, LinkedIn coaching and educational opportunities).

For Hiring Companies: Career Connectors has connected more than 500 companies to more than 25,000 professional-level candidates. We are the premier career-level nonprofit organization in the Metro Phoenix area. We support a wide variety of industry sectors: Information Technology, Sales, Finance, Semiconductor, Engineering, Human Resources and more.

For Corporate Sponsors: Sponsoring companies have access to reaching a highly sought-after professional demographic, as well as being an active supporter for those in career transition.

Who we are

Local Top Executive: Jessica Pierce No. of Years with Firm: 8 Year Established Locally: 2009

Name: Career Connectors Network

Type of Services: Career Services,

Local Office: 3317 S. Higley Rd.,

Workforce, Job Search

Suite 114-272, Gilbert, AZ 85297

Specialties: Job Search, Career

Phone: (480) 442-5806

Resources, Job Connections,

Website: careerconnectors.org

Employer Connections, Job Coaching

Locations in Metro Phoenix: 3

Total Public Support

Headquartered: Gilbert, AZ

INBUSINESSPHX.COM

(Income) in 2016: $164,000

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REAL people with

REAL

careers

via

HIRING

companies

and

QUALITY

resources

CareerConnectors is a 501 (c)(3) non-profit organization

CareerConnectors.org 480.442.5806

To make donations for Arizona Gives Day, please go to www.azgives.org.

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Boys & Girls Clubs of the Colorado River County: Mohave AAZN Member: Yes azgives.org/clubriver

CASA Support Council for County: Pima County, Inc. County: Pima AAZN Member: Yes azgives.org/County: Pimacountycasa

Boys Hope Girls Hope of Arizona County: Maricopa AAZN Member: Yes azgives.org/bhghaz

Catholic Charities Community Services County: Maricopa AAZN Member: Yes azgives.org/catholiccharitiesaz

Brain Injury Alliance of Arizona County: Maricopa AAZN Member: Yes azgives.org/biaaz

Catholic Community Services of Southern Arizona County: Pima AAZN Member: Yes azgives.org/ccs-soaz

Bridge to Hope, Inc., The County: Maricopa AAZN Member: Yes azgives.org/b2hope Bridging AZ Furniture Bank County: Maricopa AAZN Member: Yes azgives.org/bridgingaz Bright Star Community Development County: Pima AAZN Member: Yes azgives.org/brightstarcdc Buckeye Police Foundation County: Maricopa AAZN Member: Yes azgives.org/buckeyepolicefoundation

C

Camp Verde Adult Reading Program County: Yavapai AAZN Member: Yes azgives.org/cvarp Camp Wildcat National (US) AAZN Member: Yes azgives.org/campwildcat Cancer Support Community Arizona County: Maricopa AAZN Member: Yes azgives.org/cscaz

Desert Foothills Land Trust, Inc. County: Maricopa AAZN Member: Yes azgives.org/dflt

Community Alliance Against Family Abuse CAAFA County: Pinal AAZN Member: Yes azgives.org/caafaaz

Desert Voices (Phoenix) County: Maricopa AAZN Member: Yes azgives.org/desert-voices

Chandler Center for the Arts County: Maricopa AAZN Member: Yes azgives.org/chandlercenter

Community Legal Services, Inc. County: Maricopa AAZN Member: Yes azgives.org/clsaz

Chandler Christian Community Center County: Maricopa AAZN Member: Yes azgives.org/chandlerfoodbank

Companion Animal Association of Arizona County: Maricopa AAZN Member: Yes azgives.org/caaainc

Child & Family Resources County: Pima AAZN Member: Yes azgives.org/childfamilyresources

Children’s Action Alliance County: Maricopa AAZN Member: Yes azgives.org/azchildren Children’s Museum of Phoenix County: Maricopa AAZN Member: Yes azgives.org/ childrensmuseumofphoenix Chrysalis Shelter for Victims of Domestic Violence County: Maricopa AAZN Member: Yes azgives.org/noabuse Circle the City County: Maricopa AAZN Member: Yes azgives.org/circlethecity

CARDADDY.ORG County: Maricopa AAZN Member: Yes azgives.org/cardaddy

Civitan Foundation County: Maricopa AAZN Member: Yes azgives.org/CivitanFoundation

Casa Center for Positive Social Change County: Maricopa AAZN Member: Yes azgives.org/ casacenterforpositivesocialchange

Clarkdale Historical Society and Museum County: Yavapai AAZN Member: Yes azgives.org/clarkdalehistoric

Casa de los Ninos County: Pima AAZN Member: Yes azgives.org/casadelosninos

College Success Arizona County: Maricopa AAZN Member: Yes azgives.org/collegesuccessarizona

MAR. 2018

Colten Cowell Foundation County: Maricopa AAZN Member: Yes azgives.org/coltencowellfoundation

Center for the Future of Arizona County: Maricopa AAZN Member: Yes azgives.org/arizonafuture

Cancer Survivors Circle of Strength of Arizona (TAPAZ) County: Maricopa AAZN Member: Yes azgives.org/az-cscs

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Desert Botanical Garden County: Maricopa AAZN Member: Yes azgives.org/dbg

Community Food Bank of Southern Arizona County: Pima AAZN Member: Yes azgives.org/communityfoodbank

Child Crisis Arizona County: Maricopa AAZN Member: Yes azgives.org/childcrisisarizona

Camp Colley Foundation County: Maricopa AAZN Member: Yes azgives.org/campcolley

Collegiate Crossings County: Maricopa AAZN Member: Yes azgives.org/collegiatecrossings

Corbin’s Legacy County: Maricopa AAZN Member: Yes azgives.org/corbinslegacy Cortney’s Place County: Maricopa AAZN Member: Yes azgives.org/cortneysplace Crisis Response Network County: Maricopa AAZN Member: Yes azgives.org/crisisnetwork Crosier Community of Phoenix County: Maricopa AAZN Member: Yes azgives.org/crosier Cross Benefit Inc. County: Maricopa AAZN Member: Yes azgives.org/crossbenefit

Detour Company Theatre County: Maricopa AAZN Member: Yes azgives.org/detourcompanytheatre Diana Gregory Outreach Services County: Maricopa AAZN Member: Yes azgives.org/dianagregory Diaper Bank of Southern Arizona County: Pima AAZN Member: Yes azgives.org/diaperbank Down Syndrome Network County: Maricopa AAZN Member: Yes azgives.org/dsnetworkaz Dress for Success Phoenix County: Maricopa AAZN Member: Yes azgives.org/DressforSuccessPhoenix Drowning Prevention Coalition of Arizona County: Maricopa AAZN Member: Yes azgives.org/preventdrownings Duet: Partners In Health & Aging County: Maricopa AAZN Member: Yes azgives.org/duetaz Dysart Community Center County: Maricopa AAZN Member: Yes azgives.org/dysartcommunitycenter

E

Crossroads Mission County: Yuma AAZN Member: Yes azgives.org/crossroadsmission

Eagles Wings of Grace, Int’l.

County: Pima AAZN Member: Yes azgives.org/eagleswingsofgrace

D

EAR Foundation of Arizona, The County: Maricopa AAZN Member: Yes azgives.org/earfoundationaz

Daring Adventures County: Maricopa AAZN Member: Yes azgives.org/daring-adventures David’s Hope County: Maricopa AAZN Member: Yes azgives.org/davidshopeaz Deer Valley Education Foundation County: Maricopa AAZN Member: Yes azgives.org/dvef

To make donations for Arizona Gives Day, please go to www.azgives.org.

East Valley Adult Resouces, Inc. County: Maricopa AAZN Member: Yes azgives.org/evar East Valley Children’s Theatre County: Maricopa AAZN Member: Yes azgives.org/evct

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Giving Guide ARIZONA

Eastern Arizona Museum & Historical Society of Graham County, Inc. County: Graham AAZN Member: Yes azgives.org/easternarizmuseum Eastside Neighbors Volunteer Program County: Pima AAZN Member: Yes azgives.org/envptucson Elevate Phoenix County: Maricopa AAZN Member: Yes azgives.org/elevatephoenix Epilepsy Foundation of Arizona County: Maricopa AAZN Member: Yes azgives.org/epilepsyaz Equine WellBeing Rescue Inc. County: Apache AAZN Member: Yes azgives.org/EquineWellBeingRescue Esperanza En Escalante County: Pima AAZN Member: Yes azgives.org/eeeveterans Eve’s Place Inc. County: Maricopa AAZN Member: Yes azgives.org/evesplace

Expect More Arizona County: Maricopa AAZN Member: Yes azgives.org/expectmorearizona

Flagstaff Family Food Center County: Coconino AAZN Member: Yes azgives.org/hotfood

Experience Matters Consortium County: Maricopa AAZN Member: Yes azgives.org/experiencematters

Flagstaff Master Chorale, Inc. County: Coconino AAZN Member: Yes azgives.org/masterchorale

F

Flagstaff Shakespeare Festival County: Coconino AAZN Member: Yes azgives.org/flagshakes

Family Caregiver Foundation County: Pima AAZN Member: Yes azgives.org/familycaregiverfoundation Family Promise-Greater Phoenix County: Maricopa AAZN Member: Yes azgives.org/familypromiseaz Fans Across America Charitable Foundation County: Maricopa AAZN Member: Yes azgives.org/fansacrossamerica Feeding Matters County: Maricopa AAZN Member: Yes azgives.org/feedingmatters

Flagstaff Sports Institute County: Coconino AAZN Member: Yes azgives.org/FlagstaffSportsInstitute Flagstaff Youth Chorale County: Coconino AAZN Member: Yes azgives.org/flagstaffyouthchorale Florence Crittenton Services of Arizona County: Maricopa AAZN Member: Yes azgives.org/flocrit

Florence Immigrant and Refugee Rights Project (FIRRP), The County: Pinal AAZN Member: Yes azgives.org/firrp Foothills Food Bank and Resource Center County: Maricopa AAZN Member: Yes azgives.org/foothillsfoodbank Forever Loved Pet Sanctuary County: Maricopa AAZN Member: Yes azgives.org/foreverlovedpetsanctuary Foundation for Exceptional Kids County: Maricopa AAZN Member: Yes azgives.org/forexceptionalkids Fox Tucson Theatre Foundation County: Pima AAZN Member: Yes azgives.org/foxtucson Free Arts for Abused Children of Arizona County: Maricopa AAZN Member: Yes azgives.org/freeartsaz

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Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

Homeward Bound

Homeward Bound is a non-profit organization based in Phoenix, Arizona that creates pathways out of poverty for homeless families ready to make a change. We help homeless families by providing them with housing and a program of services that help them get back on their own two feet.

Homeward Bound families are provided with affordable housing that is safe and well-maintained. Each family is assigned a case manager, who helps them focus on budgeting, repairing their credit, and getting the resources they need to achieve their goals. Our program also helps families develop basic life skills, including GED tutoring, self-esteem, home maintenance, parenting, and time management.

We help 150 homeless families in our community every year, and more than 75 percent of them move on to permanent housing. That’s because, by the time they leave our program, they’ve received housing, job training, life skills, and learned how to budget and save money.

You can donate to help our families, volunteer to help provide needed services, or simply learn more by visiting our website at at www.HomewardBoundAZ.org and liking us on Facebook at www.Facebook.com/HomewardBoundAZ. Help us break the cycle of poverty today!

Who we are

Local Top Executive: Becky Jackson

Name: Homeward Bound

No. of Years with Firm: 1

Local Office: 2302 W. Colter St.,

Type of Services: Housing Support

Phoenix, AZ 85015

Services, Social Services, Child Care

Phone: (602) 263-7654

Specialties: Transitional Housing, Case

Website: HomewardBoundAZ.org

Management, Child Care, Employment

Locations in Metro Phoenix: 1

Services, Program Services

Headquartered: Phoenix

Total Public Support

Year Established Locally: 1990

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(Income) in 2016: $6,225,240

To make donations for Arizona Gives Day, please go to www.azgives.org.

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Giving Guide ARIZONA

Friends of Camp Colton County: Coconino AAZN Member: Yes azgives.org/friendsofcampcolton Friends of Navajo County Anti-Drug Coalition, Inc. County: Apache AAZN Member: Yes azgives.org/friendsofnavajocounty antidrugcoalitioninc Friends of County: Pima Animal Care Center County: Pima AAZN Member: Yes azgives.org/friendsofpacc Friends of SV Animal Shelter Inc. County: Cochise AAZN Member: Yes azgives.org/ friendsoftheSVanimalshelter Friends of the Phoenix Public Library County: Maricopa AAZN Member: Yes azgives.org/plfriends Friends of the Verde River County: Yavapai AAZN Member: Yes azgives.org/verderiver-az

Higher Ground a Resource Center County: Pima AAZN Member: Yes azgives.org/higherground

Goodwill Industries of Northern Arizona County: Coconino AAZN Member: Yes azgives.org/goodwillna

His Love Covers Me Ministries County: Yavapai AAZN Member: Yes azgives.org/HLCMM

Grand Canyon Institute County: Maricopa AAZN Member: Yes azgives.org/GrandCanyonInstitute

Homeward Bound County: Maricopa AAZN Member: Yes azgives.org/homewardboundaz

Green Valley Assistance Services, Inc. County: Pima AAZN Member: Yes azgives.org/valleyassistanceservices

Hoofbeats with Heart County: Pinal AAZN Member: Yes azgives.org/hoofbeatswithheart

GreenLight Solutions Foundation County: Maricopa AAZN Member: Yes azgives.org/greenlightsolutions

Hope 4 Kids International County: Maricopa AAZN Member: Yes azgives.org/h4ki

HandsOn Greater Phoenix County: Maricopa AAZN Member: Yes azgives.org/handsonphoenix Healing Hearts Animal Sanctuary Inc. County: Maricopa AAZN Member: Yes azgives.org/healingheartsaz

G Gabriel’s Angels County: Maricopa AAZN Member: Yes azgives.org/gabrielsangels-az

Healthy LifeStars County: Maricopa AAZN Member: Yes azgives.org/healthylifestars

GAP Ministries County: Pima AAZN Member: Yes azgives.org/gapmin

Heard Museum County: Maricopa AAZN Member: Yes azgives.org/heardmuseum

Gentry Foundation for Autism, The County: Maricopa AAZN Member: Yes azgives.org/thegentryfoundation Gila Watershed Partnership County: Graham AAZN Member: Yes azgives.org/gilawatershedpartnership Gilbert Education Foundation County: Maricopa AAZN Member: Yes azgives.org/gilberteducationfoundation

MAR. 2018

Girls Rule Foundation County: Maricopa AAZN Member: Yes azgives.org/girlsrulefoundation

Handi-Dogs, Inc. County: Pima AAZN Member: Yes azgives.org/handi-dogs

Future for KIDS County: Maricopa AAZN Member: Yes azgives.org/futureforkids

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Hermitage No-Kill Cat Shelter, The County: Pima AAZN Member: Yes azgives.org/hermitagecatshelter

H

Furnishing Dignity County: Maricopa AAZN Member: Yes azgives.org/furnishingdignity

Girl Scouts of Southern Arizona County: Pima AAZN Member: Yes azgives.org/girlscoutssoaz

GIrls on the Run serving Maricopa & Pinal Counties County: Maricopa AAZN Member: Yes azgives.org/gotrmpc

Heart of Tucson Happy Equine Acres Rescue and Therapy County: Pima AAZN Member: Yes azgives.org/HEARTOFTUCSON Hearth Foundation, Inc. County: Pima AAZN Member: Yes azgives.org/thehearthfoundation Hearts That Purr Feline Guardians County: Pima AAZN Member: Yes azgives.org/HeartsPurr Helping Families In Need County: Maricopa AAZN Member: Yes azgives.org/hfinaz

Hope Women’s Center Inc. County: Maricopa AAZN Member: Yes azgives.org/hopewomenscenter HopeKids Arizona County: Maricopa AAZN Member: Yes azgives.org/hopekids Hopi Education Endowment Fund County: Apache AAZN Member: Yes azgives.org/ hopieducationendowmentfund Hopi Foundation, The County: Apache AAZN Member: Yes azgives.org/hopifoundation Horses Help Foundation County: Maricopa AAZN Member: Yes azgives.org/horseshelp Hospice of the Valley - Phoenix, AZ County: Maricopa AAZN Member: Yes azgives.org/hov Housing Solutions’ Sharon Manor Program County: Coconino AAZN Member: Yes azgives.org/housingnaz Humane Society of Central Arizona County: Gila AAZN Member: Yes azgives.org/humanesocietycentralaz Humane Society of Southern Arizona County: Pima AAZN Member: Yes azgives.org/hssaz

Humane Society of the White Mountains County: Apache AAZN Member: Yes azgives.org/HSWM

I I Heal Paws County: Maricopa AAZN Member: Yes azgives.org/IHealPaws ICAN: Positive Programs for Youth County: Maricopa AAZN Member: Yes azgives.org/ICAN ICM Food & Clothing Bank County: Maricopa AAZN Member: Yes azgives.org/icmaz IMPACT of Southern Arizona County: Pima AAZN Member: Yes azgives.org/impactsoaz Impact One Breast Cancer Foundation County: Maricopa AAZN Member: Yes azgives.org/impactone Independence Plus, Inc. County: Maricopa AAZN Member: Yes azgives.org/Indplus Interfaith Community Services County: Pima AAZN Member: Yes azgives.org/icstucson International Raptor and Falconry Center County: Coconino AAZN Member: Yes azgives.org/ internationalraptorfalconrycenter International Sonoran Desert Alliance County: Pima AAZN Member: Yes azgives.org/ISDA ITheatre Collaborative County: Maricopa AAZN Member: Yes azgives.org/itheatreaz

J Japanese Friendship Garden of Phoenix County: Maricopa AAZN Member: Yes azgives.org/japanesefriendshipgarden Jazz in January, Inc. dba Tucson Jazz Festival County: Pima AAZN Member: Yes azgives.org/tucsonjazzfestival JDRF Arizona Chapter County: Maricopa AAZN Member: Yes azgives.org/JDRFAZ

»

Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

To make donations for Arizona Gives Day, please go to www.azgives.org.

INBUSINESSPHX.COM

Giving Guide ARIZONA

Support My Club It is the mission of Support My Club to support students on their path to graduation by engaging communities to fulfill the needs of school clubs and teams. We believe that all students have the opportunity to pursue their hopes, dreams and aspirations through participation in extracurricular activities, and Support My Club does just that.

Support My Club achieves this and provides a convenient, specific and efficient way for individuals to support out-of-classroom education to allow students to be properly equipped to pursue their interests; to reduce club sponsor and coach out-of-pocket costs; and to reduce club time spent on fundraising, allowing focus to remain on the original activity.

Research says that structured after-school activities work. They work to engage students, keep them in school, and keep them from participating in risky behaviors. Clubs and sports activities need help to provide the inspired minds and innovative ideas of students with the tools to succeed in their missions.

That’s where we come in.

We support clubs in all focus areas and encourage all students to get involved with extra-curricular activity to become further engaged and hone skills. Students

learn to collaborate, manage and balance their time, become more financial literate, and gain valuable leadership experience.

We are an e-commerce solution where donors can support the needs of high school clubs and sports.

Clubs post their specific needs, and donors “shop” for items that speak to them. Items are added to the online cart, donors make a 100-percent-tax deductible purchase, and Support My Club delivers the item directly to the club!

For every $100 of value received, the club completes one hour of community service, allowing the receiver to become the giver and the cycle of philanthropy to continue.

There is something for everyone. Products range from $2 to thousands of dollars, and items represented from the four A’s: Academics, Athletics, Arts and Activities. We believe that anyone can be a philanthropist, and SMC provides a way for citizens to engage in specific and meaningful philanthropy at a giving level comfortable to them. Now, communities near and far have a way to support the education of extra-curricular activities, where excited and imaginative teens work to make a difference in their own lives and the lives of others.

Who we are Name: Support My Club Local Office: 5070 N. 40th St. Suite 110, Phoenix, AZ 85018 Phone: (602) 339-8421 Website: supportmyclub.org Locations in Metro Phoenix: 74 high schools served Headquartered: Phoenix Local Top Executive: Amy Armstrong, CEO & Founder No. of Years with Firm: 5 Year Established Locally: 2012 Type of Services: Youth Services Specialties: Clubs and Teams Total Public Support (Income) in 2015: $401,000

R

An online registry for equipping High School clubs on their path to graduation

THIS MONTH’S FOCUS:

MARKETING CLUBS

FULFILL A STUDENT NEED AT

SUPPORTMYCLUB.ORG

INBUSINESSPHX.COM

To make donations for Arizona Gives Day, please go to www.azgives.org.

MAR. 2018

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Giving Guide ARIZONA

Jewish Family & Children’s Service (JFCS) County: Maricopa AAZN Member: Yes azgives.org/jfcsaz Jewish Free Loan County: Maricopa AAZN Member: Yes azgives.org/jewishfreeloan Jobs For Arizona’s Graduates County: Maricopa AAZN Member: Yes azgives.org/jagaz Junior Achievement of Arizona County: Maricopa AAZN Member: Yes azgives.org/jaaz Junior League of Phoenix Foundation, The County: Maricopa AAZN Member: Yes azgives.org/foundationjlp

MIKID - Mentally Ill Kids In Distress County: Maricopa AAZN Member: Yes azgives.org/mikid

Native Seeds/SEARCH County: Pima AAZN Member: Yes azgives.org/nativeseeds

Louie and Friends Foundation County: Maricopa AAZN Member: Yes azgives.org/louieandfriends

Military Family Support Group County: Maricopa AAZN Member: Yes azgives.org/militaryfamilysupportgroup

Neighbors Who Care, Inc. County: Maricopa AAZN Member: Yes azgives.org/neighborswhocare

Lura Turner Homes, Inc. County: Maricopa AAZN Member: Yes azgives.org/luraturnerhomes

Mindfulness First County: Maricopa AAZN Member: Yes azgives.org/mindfulnessfirst

New Foundation, The County: Maricopa AAZN Member: Yes azgives.org/thenewfoundation

Lutheran Social Services of the Southwest County: Maricopa AAZN Member: Yes azgives.org/lss-sw

Miracle League of Arizona County: Maricopa AAZN Member: Yes azgives.org/mlaz

New Life Center County: Maricopa AAZN Member: Yes azgives.org/newlifectr

Mission of Mercy Arizona County: Maricopa AAZN Member: Yes azgives.org/amissionofmercy

New Life Society, The County: Maricopa AAZN Member: Yes azgives.org/NewLifeSociety

Mobile Meals of Southern Arizona County: Pima AAZN Member: Yes azgives.org/ mobilemealsofsouthernarizona

New Pathways for Youth County: Maricopa AAZN Member: Yes azgives.org/npfy

Make-A-Wish Arizona County: Maricopa AAZN Member: Yes azgives.org/makeawishaz

Kids in Focus County: Maricopa AAZN Member: Yes azgives.org/kidsinfocus

League of Women Voters of Arizona Education Fund County: Maricopa AAZN Member: Yes azgives.org/lwvaz Literacy Connects County: Pima AAZN Member: Yes azgives.org/literacyconnects Literacy Volunteers of Maricopa County County: Maricopa AAZN Member: Yes azgives.org/lvmc

Nobody’s Perfect Inc. County: Maricopa AAZN Member: Yes azgives.org/nobodysperfectinc Northland Pioneer College Friends and Family Inc. County: Apache AAZN Member: Yes azgives.org/npcfriendsfamily

Musical Instrument Museum County: Maricopa AAZN Member: Yes azgives.org/mim

notMYkid County: Maricopa AAZN Member: Yes azgives.org/notmykid

N

O

Marshall Home for Men County: Pima AAZN Member: Yes azgives.org/marshallhomeformen

NAMI Valley of the Sun County: Maricopa AAZN Member: Yes azgives.org/namivalleyofthesun

Oasis Sanctuary Foundation, LTD County: Cochise AAZN Member: Yes azgives.org/the-oasis

Matthew’s Crossing Food Bank County: Maricopa AAZN Member: Yes azgives.org/matthewscrossing

National Kidney Foundation of Arizona County: Maricopa AAZN Member: Yes azgives.org/azkidney

One Step Beyond, Inc. County: Maricopa AAZN Member: Yes azgives.org/osbi

Mental Health Coalition Verde Valley County: Yavapai AAZN Member: Yes azgives.org/mhcvv

Native American Advancement Foundation County: Pima AAZN Member: Yes azgives.org/ nativeamericanadvancement

Ophelia’s Place Inc. County: Maricopa AAZN Member: Yes azgives.org/opheliasplace

Maricopa Community Colleges County: Maricopa AAZN Member: Yes azgives.org/maricopacommunitycolleges

L

Mostly Cockers & Poms County: Pima AAZN Member: Yes azgives.org/mostlycockersandpoms Mt. Graham Safe House, Inc. County: Graham AAZN Member: Yes azgives.org/mtgrahamsh

Malpai Borderlands Group County: Cochise AAZN Member: Yes azgives.org/MalpaiBorderlandsGroup

KXCI Community Radio County: Pima AAZN Member: Yes azgives.org/kxci

MAR. 2018

Lost Our Home Pet Rescue County: Maricopa AAZN Member: Yes azgives.org/lostourhome

Make Way for Books County: Pima AAZN Member: Yes azgives.org/makewayforbooks

Kids’ Chance of Arizona County: Maricopa AAZN Member: Yes azgives.org/azkidschance

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NATIVE HEALTH County: Maricopa AAZN Member: Yes azgives.org/nativehealth

Maggie’s Place County: Maricopa AAZN Member: Yes azgives.org/maggiesplace

Keep Phoenix Beautiful County: Maricopa AAZN Member: Yes azgives.org/keepphxbeautiful

Local First Arizona Foundation County: Maricopa AAZN Member: Yes azgives.org/localfirstaz

Metropolitan Youth Symphony, Inc. County: Maricopa AAZN Member: Yes azgives.org/metropolitanyouthsymphony

M

K

Living Hope Centers County: Apache AAZN Member: Yes azgives.org/livinghopecenters

Lost Dogs Arizona County: Maricopa AAZN Member: Yes azgives.org/LostDogsArizona

Mesa Arts Center Foundation County: Maricopa AAZN Member: Yes azgives.org/macfoundation Mesa Encore Theatre County: Maricopa AAZN Member: Yes azgives.org/mesaeoncoretheatre

Native American Fatherhood & Families Association County: Maricopa AAZN Member: Yes azgives.org/nativeamericanfatherhood andfamiliesassociation

To make donations for Arizona Gives Day, please go to www.azgives.org.

Opportunity4Kids County: Maricopa AAZN Member: Yes azgives.org/opportunity4kids Our Family Services, Inc. County: Pima AAZN Member: Yes azgives.org/ourfamilyservices

INBUSINESSPHX.COM

Giving Guide ARIZONA

Outreach Therapy, Inc. County: Maricopa AAZN Member: Yes azgives.org/outreachtheraplay Owl & Panther County: Pima AAZN Member: Yes azgives.org/owlandpanther

P Packages From Home County: Maricopa AAZN Member: Yes azgives.org/packagesfromhome Pappas Kids Schoolhouse Foundation County: Pinal AAZN Member: Yes azgives.org/pappaskidssf Parent Aid Child Abuse Prevention Center, Inc. County: Pima AAZN Member: Yes azgives.org/parentaid Parents of Addicted Loved Ones-PAL County: Maricopa AAZN Member: Yes azgives.org/palgroup

Parkinson Movement & Disorder Alliance County: Pima AAZN Member: Yes azgives.org/PMDAlliance

Phoenix Center for the Arts County: Maricopa AAZN Member: Yes azgives.org/phoenixcenterforthearts

Phoenix Revitalization Corporation County: Maricopa AAZN Member: Yes azgives.org/ PhoenixRevitalizationCorporation

Pawsitive Friendships County: Maricopa AAZN Member: Yes azgives.org/PawsitiveFriendships

Phoenix Chamber Music Society County: Maricopa AAZN Member: Yes azgives.org/ phoenixchambermusicsociety

Pawsitively Cats, Inc. County: Pima AAZN Member: Yes azgives.org/pawsitivelycats

Phoenix Chorale County: Maricopa AAZN Member: Yes azgives.org/phoenixchorale-az

Pinnacle Prevention County: Maricopa AAZN Member: Yes azgives.org/pinnacleprevention

Peer Solutions County: Maricopa AAZN Member: Yes azgives.org/peersolutions

Phoenix Conservatory of Music County: Maricopa AAZN Member: Yes azgives.org/PCMrocks

Planned Parenthood Arizona Inc. County: Maricopa AAZN Member: Yes azgives.org/plannedparenthood-arizona

People Who Care County: Yavapai AAZN Member: Yes azgives.org/peoplewhocareaz

Phoenix Girls Chorus, Inc. County: Maricopa AAZN Member: Yes azgives.org/girlschorus

Playhard Project, The County: Maricopa AAZN Member: Yes azgives.org/theplayhardproject

Peoria Diamond Club County: Maricopa AAZN Member: Yes azgives.org/pdc

Phoenix Herpetological Society County: Maricopa AAZN Member: Yes azgives.org/phoenixherp

Positive Paths County: Maricopa AAZN Member: Yes azgives.org/positivepathsaz

Pets on Wheels of Scottsdale County: Maricopa AAZN Member: Yes azgives.org/petsonwheelsscottsdale

Phoenix Rescue Mission County: Maricopa AAZN Member: Yes azgives.org/phoenixrescuemission

Prescott Meals On Wheels County: Yavapai AAZN Member: Yes azgives.org/prescottmealsonwheels

County: Pima Council on Aging County: Pima AAZN Member: Yes azgives.org/pcoa

Read Better Be Better

DID YOU KNOW? 86% of Arizona’s low-income 3rd graders are not reading at grade level, making them four times less likely to graduate from high school.

Read Better Be Better (RBBB) is an after-school literacy program that helps children improve their reading skills in order to become better learners. We are the only nonprofit organization that inspires and equips Arizona youth to help us solve this literacy crisis.

HOW DOES IT WORK? The program pairs trained 8th grade students with struggling 3rd grade readers. Together, they work through our proven curriculum, followed by fun group activities; all of which are proven to develop literacy skills as a foundation for broader academic success.

WHAT DO THE KIDS HAVE TO SAY ABOUT RBBB? “It helped me learn how to know what I’m reading. I feel better at school when I’m reading.” (Robert, 3rd grade) “Now I’m thinking in the future I might be wanting to teach little kids. I have been reading to my niece and nephew a lot more.” (Crystal, 8th grade) “Now, here at school, I behave a bit different because I have Chris looking up to me as an example.” (Arlon, 8th grade)

Who we are

facebook.com / readbetterbebetter twitter.com / readbetteraz @readbetteraz

Local Top Executive: Sophie Etchart

Name: Read Better Be Better

No. of Years with Firm: 3

Local Office: 715 E. Montecito Ave.,

Year Established Locally: 2014

Phoenix, AZ 85014

Type of Services: Youth Education

Phone: (602) 374-8695

Specialties: Literacy, Education,

Website: readbetterbebetter.org

Service-Learning, Mentoring

Locations in Metro Phoenix: 20

Total Public Support

Headquartered: Phoenix

(Income) in 2017: $320,392

INBUSINESSPHX.COM

www.readbetterbebetter.org

For more information about the program, or to find out how you can help, please contact Sophie Etchart, Founder & CEO of Read Better Be Better at info@readbetterbebetter.org or (623) 229-7880.

To make donations for Arizona Gives Day, please go to www.azgives.org.

MAR. 2018

61

Giving Guide ARIZONA

Pretty Halos Foundation County: Pima AAZN Member: Yes azgives.org/prettyhalosfoundation

Roadrunner Ranch of AZ, NPO County: Yavapai AAZN Member: Yes azgives.org/roadrunnerranchofaznpo

Seeds of Hope, Inc. County: Pinal AAZN Member: Yes azgives.org/seedsofhopeaz

Spay and Neuter Solutions County: Pima AAZN Member: Yes azgives.org/spayandneutersolutions

Primavera Foundation, Inc., The County: Pima AAZN Member: Yes azgives.org/Primavera

Robinson Ranch County: Maricopa AAZN Member: Yes azgives.org/RobinsonRanch

Silver Lining Riding Program County: Maricopa AAZN Member: Yes azgives.org/silverliningriding1

St. Joseph the Worker County: Maricopa AAZN Member: Yes azgives.org/sjwjobs

PROJECT C.U.R.E. County: Maricopa AAZN Member: Yes azgives.org/projectcure

Romero House Potters Inc., The County: Pima AAZN Member: Yes azgives.org/romerohousepotters

Sky Island Alliance County: Pima AAZN Member: Yes azgives.org/skyislandalliance

St. Mary’s Food Bank Alliance County: Maricopa AAZN Member: Yes azgives.org/stmarysfoodbank

Protecting Arizona’s Family Coalition County: Maricopa AAZN Member: Yes azgives.org/pafcoalition

Ronald McDonald House Charities of Southern Arizona, Inc. County: Pima AAZN Member: Yes azgives.org/rmhctucson

Smiles Beyond The Bars County: Maricopa AAZN Member: Yes azgives.org/smilesbeyondthebars

Stand for Children Arizona County: Maricopa AAZN Member: Yes azgives.org/StandAZ

Sold No More County: Pima AAZN Member: Yes azgives.org/soldnomore

Startup Tucson County: Pima AAZN Member: Yes azgives.org/startuptucson

Somewhere Out Of The Box DBA Milemarkers County: Mohave AAZN Member: Yes azgives.org/milemarkers

StreetLightUSA County: Maricopa AAZN Member: Yes azgives.org/streetlightusa

R RAD (Rehabbing and Advocating for Dogs) Rescue County: Pima AAZN Member: Yes azgives.org/radrescueinc

Roosevelt Row Community Development Corporation County: Maricopa AAZN Member: Yes azgives.org/rooseveltrow

Raise Arizona County: Maricopa AAZN Member: Yes azgives.org/raisearizona

Rosie’s House: A Music Academy for Children County: Maricopa AAZN Member: Yes azgives.org/rosieshouse

Reachout Women’s Center County: Pima AAZN Member: Yes azgives.org/reachoutwomenscenter

Rusty’s Angels Sanctuary County: Maricopa AAZN Member: Yes azgives.org/rustysangelssanctuary

Read Better Be Better County: Maricopa AAZN Member: Yes azgives.org/readbetterbebetter

S

RECOVERY EMPOWERMENT NETWORK OF MARICOPA COUNTY County: Maricopa AAZN Member: Yes azgives.org/renaz Red Feather Development Group County: Coconino AAZN Member: Yes azgives.org/redfeather Red Means Stop Coalition County: Maricopa AAZN Member: Yes azgives.org/redmeansstop Resurrection Street Ministry, Incorporated County: Maricopa AAZN Member: Yes azgives.org/ResurrectionStreetMinistry Reveille Men’s Chorus County: Pima AAZN Member: Yes azgives.org/reveillemenschorus

River Cities United Way County: Mohave AAZN Member: Yes azgives.org/rivercitiesunitedway

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MAR. 2018

Sonoran Glass School County: Pima AAZN Member: Yes azgives.org/sonoranglass

Sunshine Angels County: Maricopa AAZN Member: Yes azgives.org/sunshineangels Sunshine Rescue Mission County: Coconino AAZN Member: Yes azgives.org/srm

Salvation Army, The County: Maricopa AAZN Member: Yes azgives.org/salvationarmyphoenix

Sonoran Prevention Works County: Maricopa AAZN Member: Yes azgives.org/sonoranpreventionworks

Superstiton Mountain Museum County: Pinal AAZN Member: Yes azgives.org/ superstitionmountainmuseum

Sandra Day O’Connor Institute County: Maricopa AAZN Member: Yes azgives.org/oconnorinstitute

SOS AZ-SUPPORT OUR SCHOOLS AZ County: Maricopa AAZN Member: Yes azgives.org/supportourschoolsaz

Support My Club County: Maricopa AAZN Member: Yes azgives.org/supportmyclub

Santa Fe Ranch Foundation County: Santa Cruz AAZN Member: Yes azgives.org/santaferanchfoundation

Southern Arizona AIDS Foundation County: Pima AAZN Member: Yes azgives.org/saaf

Swift Youth Foundation County: Maricopa AAZN Member: Yes azgives.org/swift

SARSEF: Southern Arizona Research, Science & Engineering Foundation County: Pima AAZN Member: Yes azgives.org/sarseforg

Southern Arizona Symphony Orchestra Association County: Pima AAZN Member: Yes azgives.org/sasomusic

T

Save the Family Foundation of Arizona County: Maricopa AAZN Member: Yes azgives.org/savethefamily1

Southwest Autism Research & Resource Center County: Maricopa AAZN Member: Yes azgives.org/SARRC

Secular Communities for Arizona County: Maricopa AAZN Member: Yes azgives.org/secularaz

RightCare Foundation County: Maricopa AAZN Member: Yes azgives.org/rightcare

Sonoran Desert Falconry, Inc. County: Maricopa AAZN Member: Yes azgives.org/SonoranDesertFalconry

Sedona Arts Center Inc. County: Yavapai AAZN Member: Yes azgives.org/sedonaartscenter Sedona Recycles, Inc. County: Yavapai AAZN Member: Yes azgives.org/sedonarecyclesinc

Southwest Human Development County: Maricopa AAZN Member: Yes azgives.org/34531 Southwest Wildlife Conservation Center County: Maricopa AAZN Member: Yes azgives.org/southwestwildlife

Technical Assistance Partnership of Arizona County: Maricopa AAZN Member: Yes azgives.org/tapaz Teen Challenge of Arizona, Inc. County: Pima AAZN Member: Yes azgives.org/tcaz Teen Lifeline County: Maricopa AAZN Member: Yes azgives.org/teenlifeline Teen Outreach Pregnancy Services County: Pima AAZN Member: Yes azgives.org/teenoutreachaz

Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

To make donations for Arizona Gives Day, please go to www.azgives.org.

INBUSINESSPHX.COM

Giving Guide ARIZONA

Tempe Community Action Agency County: Maricopa AAZN Member: Yes azgives.org/ tempecommunityactionagency Tesseract School County: Maricopa AAZN Member: Yes azgives.org/TesseractSchool Theatre Artists Studio County: Maricopa AAZN Member: Yes azgives.org/thestudiophx Theatrikos Theatre Company County: Coconino AAZN Member: Yes azgives.org/theatrikos Therapeutic Harp Foundation County: Maricopa AAZN Member: Yes azgives.org/therapeuticharpfoundation Therapeutic Ranch for Animals and Kids (TRAK) County: Pima AAZN Member: Yes azgives.org/traktucson Thunderbeard Outdoor Restoration Organization County: Maricopa AAZN Member: Yes azgives.org/thunderbeard Tovrea Carraro Society County: Maricopa AAZN Member: Yes azgives.org/TovreaCastle Treasures 4 Teachers County: Maricopa AAZN Member: Yes azgives.org/treasures4teachers Treasures 4 Teachers of Tucson County: Pima AAZN Member: Yes azgives.org/ treasures4teachersoftucson Trees Matter County: Maricopa AAZN Member: Yes azgives.org/treesmatteraz Tu Nidito Children and Family Services County: Pima AAZN Member: Yes azgives.org/tunidito Tucson Fire Foundation County: Pima AAZN Member: Yes azgives.org/tucsonfirefoundation Tucson Interfaith HIV/AIDS Network, Inc. (TIHAN) County: Pima AAZN Member: Yes azgives.org/TIHAN Tucson Pops Orchestra County: Pima AAZN Member: Yes azgives.org/tucsonpops

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Tucson Wildlife Center, Inc. County: Pima AAZN Member: Yes azgives.org/tucsonwildlife

Valley Youth Theatre County: Maricopa AAZN Member: Yes azgives.org/vyt

U

VALLEYLIFE County: Maricopa AAZN Member: Yes azgives.org/valleylifeaz

UMOM New Day Centers County: Maricopa AAZN Member: Yes azgives.org/umom Unified Arizona Veterans County: Maricopa AAZN Member: Yes azgives.org/azuav United Cerebral Palsy Association of Central AZ County: Maricopa AAZN Member: Yes azgives.org/UCPofCentralAZ United Food Bank, Inc. County: Maricopa AAZN Member: Yes azgives.org/unitedfoodbank United National Indian Tribal Youth, Inc. (UNITY) National (US) AAZN Member: Yes azgives.org/unityinc United Way of Northern Arizona County: Coconino AAZN Member: Yes azgives.org/nazunitedway United Way of Pinal County County: Pinal AAZN Member: Yes azgives.org/unitedwayofpc United Way of Yuma County County: Yuma AAZN Member: Yes azgives.org/liveunitedyuma Unlimited Potential, Inc. County: Maricopa AAZN Member: Yes azgives.org/upaz UPWARD For Children and Families County: Maricopa AAZN Member: Yes azgives.org/upwardaz USA Clydesdale Preservation Foundation County: Maricopa AAZN Member: Yes azgives.org/usacpf

V Valley of the Sun United Way County: Maricopa AAZN Member: Yes azgives.org/vsuw Valley of the Sun YMCA County: Maricopa AAZN Member: Yes azgives.org/valleyymca

Verde Valley Caregivers Coalition County: Yavapai AAZN Member: Yes azgives.org/vvcaregivers Verde Valley Sanctuary County: Yavapai AAZN Member: Yes azgives.org/verdevalleysanctuary Veterans First Ltd. County: Maricopa AAZN Member: Yes azgives.org/veteransfirst Veterans Heritage Project County: Maricopa AAZN Member: Yes azgives.org/veteransheritage Vineyard Community Charities County: Maricopa AAZN Member: Yes azgives.org/vccharities

W Walking Down Ranch, Inc. County: Apache AAZN Member: Yes azgives.org/walkingdownranchinc Waste Not, Inc. County: Maricopa AAZN Member: Yes azgives.org/wastenotaz Watershed Management Group County: Pima AAZN Member: Yes azgives.org/watershedmg West Valley Symphony Association County: Maricopa AAZN Member: Yes azgives.org/westvalleysymphony West Yavapai Guidance Clinic Foundation County: Yavapai AAZN Member: Yes azgives.org/wygc

World Affairs Council of Arizona dba Global Ties Arizona County: Maricopa AAZN Member: Yes azgives.org/globaltiesarizona World Care County: Pima AAZN Member: Yes azgives.org/worldcare

X Xico, Inc. County: Maricopa AAZN Member: Yes azgives.org/xicoinc

Y Y.E.S. The Arc County: Yavapai AAZN Member: Yes azgives.org/yesthearc Yavapai Humane Society County: Yavapai AAZN Member: Yes azgives.org/yavapaihumane Young Artist Society County: Maricopa AAZN Member: Yes azgives.org/youngartistsociety Young Arts Arizona Ltd. County: Maricopa AAZN Member: Yes azgives.org/youngartsaz Youth On Their Own County: Pima AAZN Member: Yes azgives.org/yoto Yuma Community Food Bank County: Yuma AAZN Member: Yes azgives.org/yumafoodbank Yuma Conservation Garden Inc. County: Yuma AAZN Member: Yes azgives.org/yumaconservationgarden YWCA Metropolitan Phoenix County: Maricopa AAZN Member: Yes azgives.org/ywcaaz

WHEAT (World Hunger Education, Advocacy & Training) County: Maricopa AAZN Member: Yes azgives.org/WHEAT Willcox Historic Theater Preservation Inc. County: Cochise AAZN Member: Yes azgives.org/willcoxtheater

To make donations for Arizona Gives Day, please go to www.azgives.org.

MAR. 2018

63

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Invest in your community.

APRIL 3, 2018 Arizona Gives Day is a single statewide day of giving that has raised $10.1 million for Arizona nonprofits since 2013.

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Abbajay, Mary, 33

Dalzell, Julian, 33

Graff, Austin, 32

Ployhart, Robert E., 33

Anderton, Wendy, 50

Driggs, Adam, 22

Grombacher, George, 34

Quinn, Pete, 18

Backus, Bill, 10

Ebert, Joachim, 22

Hickman, Kate, 12

Ringwald, Clarisse, 45

Barchie, John, 24

Evernham, Kevin, 11

Hirschi, Morgan, 48

Rusnock, Ro, 10

Baum, Gary, 22

Fleischmann, Howard, 26

Howard, Crystal, 32

Schippel, Bahar, 32

Beckrich, Ken, 38

Fleischmann, Pat, 26

McCollum, Phillip R., Jr., 32

Schneller, Dr. Eugene, 20

Borris, Dr. Eileen, 35

Gallitano, Dr. Amelia, 20

McKee, Dylan, 18

Vickers, Kelly, 26

Breeze, James, 18

Garmon, Angela, 49

McKee, Sandy, 18

Warren, Andy, 12

Briese, Jean, 46

Glasco, Rosaria, 44

Merrifield, Kristen, 52

Weekley, Jeff A., 33

Cline, Stacy, 26

Goldfayn, Alex, 33

Mulhern, Bob, 18

Cook, Julie S., 43

Goodman, Adam, 9, 26

Nallapati, Venkat, 16

Dafnis, Gwen, 26

Gordon, Cindy, 10

Osmani, Bassel, 15

1100 KFNX, 41

Clarisse Color Creations, LLC, 45

National Bank of Arizona, 5

Seagate Technology, 11

Affinegy, 11

Colliers International, 18

New Pathways for Youth, 50

Snell & Wilmer, 2, 32

Alliance Bank of Arizona, 3, 12

Community Tire Pros & Auto Repair, 26

North Phoenix Chamber of Commerce, 36

Sonora Quest Laboratories, 20

Alliance of Arizona Nonprofits, 52

Crowned Free, 26

ON Semiconductor Corporation, 12

Spencer Fane LLP, 32

Alliance Residential Company, 26

Delta Dental, 7

Online Trading Academy Phoenix, 38

Sprouts Farmers Market, 12

American Express OPEN, 14

Driggs Title Agency, 22

Peoria Chamber of Commerce, 37

SRP, 37

APS, 19

Elements and Energy, 10

Pinnacle Bank, 39

Stearns Bank, 6

Arakis Consulting, 24

Enterprise Bank & Trust, 23

Pita Jungle, 15

Stockyards, The, 42

Arcadis, 22

Geordie’s Restaurant & Lounge, 42

Polsinelli, 23

Support My Club, 59

ARG Coaching & Consulting Group, 49

Glendale Chamber of Commerce, 36

Purple Dove Photography, 48

Tempe Chamber of Commerce, 37

Arizona Chamber of Commerce and Industry, 35

Global Ties Arizona, 50

Quintero Golf, 40

Troon North Golf, 40

GoDaddy, 26

Rack Top Systems, 11

UnitedHealthcare, 21

Goodmans Interior Structures, 9, 26

Radix Law, 41

University of Arizona, 20

Greater Phoenix Chamber of Commerce, 36

Read Better Be Better, 61

Veggie Rebellion, 18

Republic Bank of Arizona, 17

W. P. Carey School of Business, 20

Schwartzer Tax and Accounting, PLLC, 32

Ware Malcolm, 11

Scottsdale Area Chamber of Commerce, 36

Westgate Resorts Foundation, 12

Arizona Diamondbacks, 67 Arizona Gives Day, 64 Arizona Hispanic Chamber of Commerce, 36 Arizona State University, 20 Arizona Technology Council, 36 Association for Corporate Growth – Arizona, 36 ATHENA Valley of the Sun, 35 Avnet, 12, 16 Backus Agency, 10 Bank of the West, 8 BeyondTrust, 11 Blue Cross Blue Shield of Arizona, 68 BMO Harris Bank, 25 British Swim School, 11 Bryant Commercial Real Estate, 18 Business Rescue Coaching, LLC, 10 Career Connectors, 55 Chandler Chamber of Commerce, 37 Chandler Veridian, 18 Chas Roberts A/C & Plumbing, 12

GrubHub, 18 Hearth ´61, 42 Henry & Horne, LLP, 32 Homeward Bound, 57

Wildfire Golf Club, 40

Jive, 6 Kadima.Ventures, 16 knoodle, 45 KryptoPal, 16 Local SEO, 37 Lon’s at the Hermosa, 42 Maracay Homes, 12 Mayo Clinic, 13 Mercedes Benz, 40 Mesa Chamber of Commerce, 37 Microsoft Store/Scottsdale, 37 Mountain Shadows, 42

MAR

MyScript, 22 National Association of Women Business Owners – Phoenix, 37, 43

In each issue of In Business Magazine, we list both companies and indivuduals for quick reference. See the stories for links to more.

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BY

Attitudes toward Supplier Integration: the U.S. vs. China Strength in the familiar? Or the shockingly different?

by Professor Thomas J. Kull

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MAR. 2018

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Thomas Kull is an associate professor of supply chain management at the W. P. Carey School of Business at Arizona State University. wpcarey.asu.edu

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Employees don’t always agree with company initiatives.

On the one hand, leadership may be committed toward an organizational change that many company employees view negatively. Downsizing is an obvious example, but new technologies or new techniques may also have this effect. On the other hand, employees may have a positive view toward an initiative that leadership refuses to pursue. Think of office redesigns or other things that might improve the “culture” of a company. In either case, understanding how and why employees around the world have certain attitudes toward initiatives can be a major factor in whether those initiatives get started and completed successfully.

I recently co-authored a study researching attitudes toward supplier integration initiatives in the U.S. and China. What is supplier integration? It has two traits: collaboration and synchronization. Specifically, it’s when a buying company increasingly collaborates with a supplier while also synchronizing buyer-supplier operations to streamline efforts and workflow for both companies. Supplier integration can be great for a company, but getting there means changing how employee managers work together and operate with external parties. If the managers have negative attitudes about supplier integration, that could really hurt the company’s chances of success. So, understanding the source of these attitudes will help.

My co-authors and I collected data from 224 U.S. and 117 Chinese manufacturing managers and found evidence for the hypothesis that what integration trait managers are “used to” internally (i.e., within the company) will predict their attitudes toward how to act externally (i.e., with other companies). This is sometimes referred to as cognitive consistency. Specifically, if a buying company historically has had a collaborative culture in how it operates internally, that will translate into positively viewing collaboration externally with suppliers. Conversely, if a buying company historically has tightly synchronized

operations internally between departments, that will translate into positively viewing tight synchronization externally.

Interestingly, we also found some support that internally observing the integration traits of collaboration and synchronization will have opposing strengths of influence between the U.S. and China. In other words, whatever trait is less present in the prevailing country context, that trait will be more influential if present in the buying company. This may seem counterintuitive, but the idea is that if a trait is not personally “taken for granted,” seeing evidence that the trait works in the context is powerful.

For example, the U.S. is less collectivist than China, so collaboration does not always come naturally here. However, if a U.S. manager sees collaboration working successfully internally, that will be quite powerful. By contrast, there is less firm-to-firm synchronization in China than in the U.S., so a Chinese manager witnessing successful operational synchronization will more likely be convinced than the U.S. manager that supplier integration is good.

These findings have real impact. They show a company’s leadership that overcoming negative attitudes toward supplier integration (and any initiative) requires more than simply promoting its benefits. Leadership must look deeper into the company’s historical context to see what the employee predispositions are, and what the company has been doing successfully to manage internally. That also means that when leadership wants to make changes, leaders must know where cognitive consistency does and does not exist. Often, the advice of change experts is that “quick wins” are needed to prove to employees that the change will work. Our study cautions against that; instead, we believe you must first identify the traits of the initiative and then determine what traits need more proof than others. Getting “quick wins” in the wrong area will do little to promote the new initiative.

Enterprise resource planning is the core of integrating a supply chain, having a centralized system to manage distribution and logistics — an effort that benefits from compatible company cultures.